Preparing for and Preparing for and Recovering from Recovering from

Disaster--Disaster--ItIt’’s Your Businesss Your Business

Jeff EichenfieldJeff Eichenfield

District Disaster District Disaster Preparedness and Preparedness and

Recovery Plan ElementsRecovery Plan Elements Access and EntryAccess and Entry Building Damage and RepairBuilding Damage and Repair Economic RecoveryEconomic Recovery District ManagementDistrict Management RetrofittingRetrofitting Vision PlanningVision Planning

Access and Entry Access and Entry ProceduresProcedures

Entry ProceduresEntry Procedures

Entry request formEntry request form Waiver of liabilityWaiver of liability Time, activity and Time, activity and # of people limits# of people limits

Require appropriate Require appropriate clothing and clothing and equipment-helmets, equipment-helmets, etc.etc.

Penalities for Penalities for violationviolation

Building Damage and Building Damage and RepairRepair

Damage Damage Assessment/TaggingAssessment/Tagging

RED

YELLOW

GREEN

What do they mean?

Who is determining?

Demolition ControlsDemolition Controls

Repair Standards and Repair Standards and ProceduresProcedures

Economic RecoveryEconomic Recovery

Understand the Understand the Community, Understand Community, Understand

the Responsethe Response Economic Economic conditionsconditions

Management Management stylesstyles

Plans and Plans and preventionspreventions

Community Community personalitypersonality

Relocation AssistanceRelocation AssistanceTents and trailers

Promotions and PRPromotions and PR

New hoursNew hours Relocation Relocation locationslocations

Stress safety & Stress safety & progressprogress

Shop local campaignShop local campaign Coordinated signageCoordinated signage Tent citiesTent cities New anchors like New anchors like pop-ups and marketspop-ups and markets

EventsEvents

• 40,000 square feet

• 37 businesses, 7 restaurants

• Got national TV coverage

• Tents were up for two years

Santa Cruz Phoenix Pavilion

Napa: The RiverNapa: The River’’s Down, the s Down, the PartyParty’’s On!s On!

Post-flood Post-flood promotionpromotion

Press releasesPress releases Radio spotsRadio spots Print adsPrint ads

Financial AssistanceFinancial Assistance FEMA—public buildingsFEMA—public buildings SBA loansSBA loans Flood insuranceFlood insurance IRS carry backsIRS carry backs Property tax reliefProperty tax relief Private insurance Private insurance Historic Preservation Historic Preservation

grantsgrants Housing agencies/HUDHousing agencies/HUD Local TIF/redevelopmentLocal TIF/redevelopment Local bondsLocal bonds Local banksLocal banks Local foundationsLocal foundations Local fundraisingLocal fundraising Grants & loan czarGrants & loan czar BIDsBIDs

Paso Robles Main Street Paso Robles Main Street Relief FundRelief Fund

$150,000$150,000 Private donationsPrivate donations Golf tournamentGolf tournament Community Community foundation advisedfoundation advised

Emergency reliefEmergency relief Funds to reopen Funds to reopen business and for business and for long-term long-term rebuildingrebuilding

Business District Business District ManagementManagement

StaffingStaffing

Rumor SquashingRumor Squashing

Organizational RecoveryOrganizational Recovery Maintain a visible Maintain a visible

presencepresence Daily communicationDaily communication Rumor squashingRumor squashing Facilitate/find technical Facilitate/find technical

assistanceassistance Facilitate/find financial Facilitate/find financial

assistanceassistance Property owner involvementProperty owner involvement Promotional activitiesPromotional activities Relocation announcementsRelocation announcements Mental health services/to Mental health services/to

avoid burnoutavoid burnout FundraisingFundraising Anticipate long term BID Anticipate long term BID

assessment lossesassessment losses

Retrofitting Retrofitting Buildings and Buildings and InfrastructureInfrastructure

FloodproofingFloodproofing

Infrastructure & Infrastructure & UtilitiesUtilities

Vision PlanningVision Planning

Desired Land UsesDesired Land Uses

Your Disaster PlanYour Disaster Plan Strong management Strong management entityentity

Information czarInformation czar Disaster committeeDisaster committee Business and Business and property inventoryproperty inventory

Relocation plan mapsRelocation plan maps Vendor contact infoVendor contact info Disaster Disaster preparedness preparedness trainingtraining

Meet with FEMA, SBAMeet with FEMA, SBA DrillsDrills

Access proceduresAccess procedures Model ordinancesModel ordinances Encourage retrofitsEncourage retrofits Review zoning and Review zoning and long range planslong range plans

Dos and DonDos and Don’’tsts DONDON’’TT Reinvent the wheelReinvent the wheel Knee-jerk reactKnee-jerk react Expect to perform Expect to perform optimally post-optimally post-disasterdisaster

Expect FEMA to Expect FEMA to solve business solve business needs—many needs—many businesses won’t businesses won’t qualify for qualify for FEMA/SBA loansFEMA/SBA loans

DODO Know your communityKnow your community Welcome outside Welcome outside

expertiseexpertise Communicate frequentlyCommunicate frequently Maintain critical mass Maintain critical mass

of businessesof businesses Promote districtsPromote districts Relocate and provide Relocate and provide

accessaccess Provide creative Provide creative

financingfinancing Hire professionals Hire professionals Create a rebuilding Create a rebuilding

ordinanceordinance

Preparing for and Preparing for and Recovering from Recovering from

Disaster--Disaster--ItIt’’s Your Businesss Your Business

Jeff EichenfieldJeff Eichenfield