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Prepared for: Queen’s University Jan. 2008 Survey on Privacy

Prepared for: Queen’s University Jan. 2008 Survey on Privacy

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Prepared for: Queen’s UniversityPrepared for: Queen’s University

Jan. 2008

Survey on Privacy

2 Survey On Privacy

INDEX

Research Outline P3 Summary P5

Research Results

1.   Knowledge of Surveillance Technology & Privacy Laws P12

1 Knowledge of Surveillance Technology

P13

2 Knowledge and Effectiveness of Laws to Protect

Personal Information in Government Departments

P16

3 Knowledge and Effectiveness of Laws to Protect

Personal Information in Private Companies P18

2. Privacy Protection & Personal Experiences of 

    Privacy Invasion P20

1 Things Done to Protect Personal Information

P21

2 Personal Experiences of Breach of Privacy

P23

3. Media Coverage of Privacy & National Security Issues P25

1 Attitude towards Media Coverage of Privacy

P26

2 Where Media Attention is Most Prevalent

P28

3 Attitude towards Media Attention Given to Different

Social Groups’ Privacy of Personal Information

P30

4. Level of Trust in Organizations Gathering Personal 

    Information P33

1 Level of Trust that Government / Private Companies

Will Protect Citizen / Customer Personal Info

P34

2 Attitude toward Providing Personal Information on

Websites P36

3 Who Should Say How Personal Info is Used on Websites

P38

4 Attitude towards Business Creating Profiles of Customers

P40

5. Extent of Say in What Happens to Personal 

    Information P42

1 Extent of Say What Happens to Personal Information

P43

2 Extent of Say What Happens to Personal Info Collected

by Private and Government Organizations P45

6. Information Sharing by Government and 

    Private Companies P53

1 Attitude towards Government’s Sharing of Citizen’s

Personal Info to Third Parties

P54

2 Attitude towards Private Companies’ Sharing of

Customer Personal Info to Third Parties

P57

3 Attitude towards Employer’s Sharing of Employees’

Personal Info to Third Parties

P60

7. Laws Aimed at National Security and Surveillance P63

1 Attitude towards Laws Aimed at Protecting National

Security P64

2 Attitude towards National ID Cards

P66

8. Community and Employer Surveillance P68

1 Attitude towards Community and In-Store Surveillance

Cameras P69

2 Attitude towards Employers Electronic Surveillance of

Employees P72

9. Airport Surveillance & Collection of Traveller 

    Information P75

1 Attitude towards Government’s Right to Collect and

Share Travelers' Personal Information

P76

2 Respect of Privacy Given by Airport and Customs

Officials

P78

3 Respect of Privacy Given by Airport and Customs

Officials

P86

4 Acceptability of Airport Officials Giving Extra Security

Checks to Visible Minorities P88

10. Demographics

[ Appendix ]Questionnaire

3 Survey On Privacy

Research Aim : Research the attitude of Japanese people for personal information and use the

outcome in future studies.

 Research Targets : MACROMILL monitors

    Men and women aged 18 or over (high school students are excluded)

Research Area : Nationwide (Japan)

 Research Method : Internet research

 Research Period : December 21, 2007 (Friday) – December 23, 2007 (Sunday)

 Valid Responses : 516

 Research Agency : MACROMILL, INC.

<Sample Collecting>

1. Screening survey was conducted among MACROMILL monitors those aged 18 or over, except high school students.

2. Emails requesting to participate in this survey were sent to those who had agreed to participate in the survey which contains questions related to

racial issues. (*Those who participated in the pre survey with small sample size were excluded.)

3. The survey was closed when the number of valid responses reached 516 ― 43 per each “age x gender” segment.

Research Outline

Summary

5 Survey On Privacy

Summary

    Knowledge of Surveillance Technology & Privacy Laws

    Knowledge of Surveillance Technology & Privacy Laws1

    Privacy Protection & Personal Experiences of Privacy Invasion

    Privacy Protection & Personal Experiences of Privacy Invasion2

Knowledgen= (%)

Government agencies (516)

Private companies (516)

0.6

0.6

25.4

28.5

Very knowledgeable

Somewhat knowledgeable

26.0%

29.1%

Effectivenessn= (%)

Government agencies (134)

Private companies (150)

11.2

8.0

49.3

52.0

Very effective

Somewhat effective

60.4%

60.0%

*Base: Asked only of those very/somewhat knowledgeable

*Base: All respondents

• Percentages of respondents who know about “biometric authentication,” “CCTV,” and “GPS” (“very knowledgeable” + “somewhat knowledgeable”*) are 29%, 25%, and 24%, respectively. Percentages of respondents who know about “RFID tag” and “data mining of personal information” are only 16% and 5%, respectively.

• In general, men than women, and older age groups than younger age groups tend to be more knowledgeable. (However, there are many people between the ages of 35-54 who know about “GPS.”)

• Respondents who know about laws to protect personal information in government departments and private companies (“very knowledgeable” + “somewhat knowledgeable”*) are 26% and 29% , respectively. Of those who are knowledgeable, 60% think it is effective (“very effective” + “somewhat effective” ; based on “very or somewhat knowledgeable” respondents).

• More men (35-36%) than women are knowledgeable. 17% of women know about laws in government and 22% know about laws in private companies. • In the age group of 65 or over, 41% are knowledgeable about both government and private companies.

• “Read personal information protection policy on websites of private companies when purchasing products” is the highest response as an action to protect personal information (64%), followed by “refused to provide information to the company, because I thought it was not necessary” (44%).

• Compared to women, more men “read personal information protection policy when submitting personal information on governmental websites” (men 33%, women 21%).

• Many respondents between the ages of 25-34 “refused to provide information to private companies because I thought it was not necessary” (59%).

• “Have an experience that personal information was sold/bought between commercial enterprises” is the highest response of experience of invasion of privacy (12%).

• Many men and respondents between the ages of 25-34 and 35-44 tend to “have an experience that personal information was sold/bought between commercial enterprises” (16%, 17%, and 19%, respectively).

6 Survey On Privacy

• 32% answered that the trust level for private companies is high (“very high” + “reasonably high”*), but high trust level for the government remained only at 13%.

• Relatively fewer women (9%) exhibited high trust level towards the government (17% in men). • Respondents aged 65 or over showed higher trust level than age 64 and lower, and 29% exhibited high trust level towards the government and 45%

exhibited high trust level towards the private companies.

• 83% are worried (“very worried” + “somewhat worried”*) about providing personal information online. • Relatively fewer respondents between the ages of 18-24 are worried (74%).

• In regards to who should have the greatest ability to control the right to decide on using personal information online, the opinion is divided into 32% in “companies that run websites” and 31% in “users of websites.” 12% answered “the government.”

• “Users of websites” is the highest response among age 34 and lower and “companies that run websites” among age 35 or over.

• Responses for “the government” is relatively high among respondents aged 65 or over (20%).

• In terms of creating customer data file, 60% answered that it is acceptable (“very acceptable” + “somewhat acceptable”*).

• While 65% of men answered it is acceptable, 54% of women answered it is acceptable. • Those who answered it is acceptable is 65% between the ages of 25-34 and 67% aged 65 or over.

Summary

    Media Coverage of Privacy & National Security Issues

    Media Coverage of Privacy & National Security Issues3

    Level of Trust in Organizations Gathering Personal Information

    Level of Trust in Organizations Gathering Personal Information4

(Reference: Frequency of using service programs that award points or rewards and acceptability of creating customer data file)

n=%, 1+

programsAvg. #

programs

Very acceptable (14) 79% 10.8

Somewhat acceptable (293) 86% 7.0

Not very acceptable (151) 72% 6.9

Not acceptable at all (38) 58% 7.2

#Memberships

Accept-ance

• Rate of contact media coverage about risks of the safety of personal information is 32% in “many” (“very many” + “somewhat many”*). • Percentage of “many” is higher in men than in women. (Men 40%, Women 25%)• Percentages of “many” between the ages of 25-34 and age 35-44 are high (38% and 41%, respectively), while the percentage between the ages of 45-54 is

low (23%).

• 48% answered that the media is “paying equal attention” to the issues about both terrorism and invasion of the citizens’ privacy by the government.

• In terms of the media attention about invasion of consumers’ privacy by private companies and terrorism, also 46% answered that the media is “paying equal attention” to both issues.

• More men than women feel that the media is “paying more attention to terrorism” than to issues about the government and private companies. • In terms of age groups, many respondents between the ages of 25-34 “feel that the media is paying more attention to terrorism.”

• People who are thought to be attracting media attention (“high attention” + “somewhat high attention”) are “famous people” (84%), “high-level government officials” (79%), and “high income group” (72%).

• Responses of the age 18-24 for “high-level government officials” and “high income group” are relatively low (65% and 61%, respectively).

*Base: All respondents

7 Survey On Privacy

n= (%)

(516) 8.7 26.2

Complete right A lot of right

34.9%

n= (%)

(516) 32.0 32.6

Complete right A lot of right

64.5%

n= (%)

(516) 17.6 27.3

Complete right A lot of right

45.0%

n= (%)

(516) 11.0 29.3

Complete right A lot of right

40.3%

Summary

    Extent of Say in What Happens to Personal Information

    Extent of Say in What Happens to Personal Information5

Taro went to a drugstore to purchase a film that was for sale. At the store Taro was informed that he must fill in an application to make a member's card to receive the discount. The application form required him to provide personal information such as his address, occupation, and marriage status, and he filled it in to get the privilege of the special price.

At a busy and large department store, Hanako made her payment in cash and did not provide personal information to the cashier. The cashier asked Hanako for her zip code but she refused to answer and still was able to purchase the product.

Suppose that the government is building a database to be used for searching terrorism activities as a part of measures on national security. All personal information retained by the government are integrated with all types of commercial data including banking records, credit card statements, and passengers list. Even Kenta, who is an ordinary citizen, must provide fingerprints, photographs, and an iris scan. Kenta submitted all the information as requested.

Suppose that the government is building a database to be used for searching terrorism activities as a part of measures on national security. The government is asking all citizens, including Yuka to submit paperwork with detailed descriptions of themselves. This paperwork requires information such as employment status, criminal behaviors, and history of her own and her family's overseas travels in the past 5 years. Yuka filled it in but decided not to fill in the travel section.

• In terms of one’s own personal information, 27% answered that they “have complete right to decide” and 36% “have a lot of right to decide.”

• More men than women, and more older age groups than younger age groups answered that they “have complete right to decide.” (men 30%, women 24%, aged 18-24 20%, and age 65 or over 37%)

*Base: All respondents

• More men answered “he used a complete right to decide.” (men 14%, women 9%)

• High percentage of respondents answered “he used a complete + a lot of right to decide”*: 47% aged 55-64 and 49% aged 65 or over.

• More men answered that “he used a complete right to decide.” (men 21%, women 14%)

• 27% of respondents aged 55 or over answered “he used a complete right to decide.”

• 42% of respondents aged 65 or over answered “he used a complete right to decide.”

• Low percentage of respondents answered “he used a complete + a lot of right to decide”*: 28% aged 35-44 and 27% aged 45-54.

8 Survey On Privacy

n= (%)

Government (516)

Private companies (516)

37.8

25.8 40.9

8.5

8.3

3.5

2.7

35.1

22.3

15.1It is the rights of the company under any circumstances.

It is appropriate if the employees concerned is suspected of crime.

It is appropriate only when the company has obtained clear consent from the employees.

It is not appropriate under any circumstances.

Not sure

Summary

    Information Sharing by Government and Private Companies

    Information Sharing by Government and Private Companies6

n= (%)

Other government agencies (516)

Foreign governments (516)

Private companies (516)

44.2

42.1

24.0

21.9

31.6

13.6

15.7

16.3

1.0

1.4

3.5 27.3 11.4

26.7

19.4

It is the rights of the government under any circumstances

It is appropriate if the person concerned is suspected of crime

It is appropriate only when the government has obtained a clear consent from the person concerned.

The government should not provide information of the citizens under any circumstances.

Not sure

n= (%)

Government (516)

Foreign governments (516)

Other private companies (516)

38.8

33.7

21.3

22.9

31.4

12.6

14.3

13.2

0.6

0.6

1.0 24.2 23.4

33.5

28.5

It is the rights of the company under any circumstances

It is appropriate if the customer concerned is suspected of crime

It is appropriate only when the company has obtained a clear consent from the customer concerned.

A company should not provide information of their customers under any circumstances.

Not sure

Government sharing personal information of the citizens with the third parties • Sharing with other government agencies and foreign governments -> more than 44% and 42% for “appropriate if the person concerned is suspected

of crime.” • Sharing with private companies -> the highest response is “appropriate only when the government has obtained a clear consent form the person

concerned” (32%). • More men than women answered “the government should not share information under any circumstances” regarding sharing information with foreign

governments and private companies. • More respondents aged 34 or under answered “appropriate if the person concerned is suspected of crime” compared to age 35 or over.

Private company sharing personal information of customers with the third parties • Sharing with governments and foreign governments ⇒ the highest response is “appropriate if the person concerned is suspected of crime” (39%

and 34%, respectively) • Sharing with other private companies -> the highest response is “a company should not provide information of their customers under any

circumstances” (34%). • Younger age groups tend to answer “appropriate to share with the government if the customer concerned is suspected of crime.”

Private company sharing personal information of the employees with the third parties• Sharing with the government -> the highest response is “appropriate if the employee concerned is suspected of crime” (38%). • Sharing with private companies -> 41% answered “appropriate only when the company has obtained clear consent from the employee.”

• In regards to sharing with the government, more men than women, and younger generation than older generation answered “appropriate if suspected of crime.”

9 Survey On Privacy

n= (%)

(516) 50.85.4

Strongly agree Somewhat agree

56.2%

Summary

    Laws Aimed at National Security and Surveillance    Laws Aimed at National Security and Surveillance7

    Community and Employer Surveillance    Community and Employer Surveillance8

n= (%)

(516) 33.93.5

Very effective Somewhat effective

37.4%

• In terms of local surveillance cameras and in-store surveillance cameras, 84% and 88% , respectively think they are effective (“very effective” + “somewhat effective”*).

• Many respondents aged 65 or over think both types of surveillance cameras are “very effective,” and they especially think in-store surveillance cameras are effective (47%).

• In terms of private company’s monitoring their employees using surveillance cameras, 61% think “it is allowed only when the company has obtained informed consent from the employees.” On the contrary, only 10% think “it is not allowed under any circumstances.”

• Many respondents aged 18-24 think “it is allowed only when it is for the purpose of evaluating the employees” (23%).

• In terms of the company’s reading email correspondences that employees sent/received using company computers, 50% think “it is allowed only when the company has obtained informed consent from the employees,” and 23% think “it is not allowed under any circumstances.”

• Not many respondents aged 34 or younger think “it is not allowed under any circumstances” (16% aged 18-24, 14% aged 25-34).

*Base: All respondents

• 64% answered that laws that aimed at protecting national security would invade the privacy of individuals (“highly invade + somewhat invade”*).

• More men than women think it would invade privacy (men 70%, women 57%). • 77% of respondents aged 65 or over think it would invade privacy, while 52% of age 18-24 would think so.

• 56% agree to the idea of national ID card system (“strongly agree” + “somewhat agree”*). • 37% think that the government’s measure to prevent disclosure of personal information (associated with national ID card) is effective

(“very effective” + “somewhat effective”*). • Many people (69%) aged 65 or over agreed, and many people (52%) also think the measure to prevent disclosure of personal information is effective. • The only age group with less than 50% agreement rate is aged 45-54 (47%).

10 Survey On Privacy

n= (%)

(516) 1.010.1

Completely respected Very respected

11.0%

n= (%)

(516)2.5

8.3

Completely respected Very respected

10.9%

Summary

    Airport Surveillance & Collection of Traveler Information

    Airport Surveillance & Collection of Traveler Information9

Saori was traveling abroad. She was asked to open and show all her baggage at the airport. She could not board the airplane unless accepting this inspection.

Muhammad was traveling abroad. Muhammad was treated differently from other passengers for racial reasons and became a subject of detailed questioning about marriage status, family structure, occupation, purpose of the trip, past political activities, and friends/acquaintances. Then, customs officers searched Muhammad's baggage and conducted a body check. Nothing was found and Muhammad was allowed to travel freely.

Wang was traveling abroad. He had to go through an inspection by a metal detector before boarding the airplane even when other passengers were not going through this inspection.

Kana was traveling abroad. After showing her passport she was immediately allowed to board the airplane.

n= (%)

(516) 18.6 40.3

Completely respected Very respected

58.9%

n= (%)

(516) 1.07.0

Completely respected Very respected

7.9%

• Should the government have the rights to gather personal information of Japanese travelers? -> 51% answered “yes.” Of those, 41% answered “but only with the travelers’ clear consent.”

• Should the government be able to share personal information of travelers with foreign governments? -> 47% answered “yes.” Of those, 39% answered “but only with the travelers’ clear consent.”

• Less than 50% of women answered “yes” to both gathering and sharing (47% for gathering and 42% for sharing). • Not many respondents aged 45-54 answered “yes” to gathering (43%).

• In terms of how much the privacy of travelers is respected by airport employees and customs officials, only 1% answered “completely respected” and 10% answered “very respected.”

• Relatively many respondents aged 25-34 and age 65 or over think “completely + very respected”* (15% and 16%, respectively). • 45% think it is acceptable that airport employees conduct strict inspections of racial/ethnic minorities (“very acceptable” + “somewhat

acceptable”*). • While not many respondents aged 45-54 think it is acceptable (34%), many respondents aged 65 or over think it is acceptable (55%).

*Base: All respondents

• 16% aged 55-64 answered “completely + very respected”*. • Not many respondents aged 55-64 answered “completely + very respected”* (5%).

• Not many respondents aged 35-44 answered “completely + very respected”* (44%).

Research Results

1 Knowledge of Surveillance Technology & Privacy Laws

13 Survey On Privacy

Top2Box

n= (%)

Internet (516) 81.0

Biometric authentication that recognizeindividuals using faces or other physicalcharacteristics

(516) 28.9

Surveillance cameras (CCTV) that recordpublic areas

(516) 25.2

Global Positioning System (GPS) in a car (516) 23.6

Wireless IC (RFID) card attached toproducts

(516) 15.7

Data mining of personal information (516) 5.2

69.6

27.3

23.3

20.2

14.0

40.1

41.7

31.6

36.4

32.8

6.8

6.8

21.9

17.6

27.91.2

1.7

3.5

1.6

1.9

11.4

4.1

18.01.0

34.1

30.2

22.9

26.4

24.2

Very knowledgeable

Somewhat knowledgeable

Not very knowledgeable

Not at all knowledgeable

Don't know/not sure

1 Knowledge of Surveillance Technology

Q1. What are your levels of knowledge with the following items?

*<Top2Box> Base: All respondents, “Very knowledgeable” + “Somewhat knowledgeable”

81% is “knowledgeable” (Top2Box) about “Internet.”

29%, 25%, and 24% is “knowledgeable” about “biometric authentication,” “CCTV,” and “GPS.”

Only 5% is “knowledgeable” about “data mining of personal information.” *It is necessary to note that all respondents of this survey are Internet users.

81% is “knowledgeable” (Top2Box) about “Internet.”

29%, 25%, and 24% is “knowledgeable” about “biometric authentication,” “CCTV,” and “GPS.”

Only 5% is “knowledgeable” about “data mining of personal information.” *It is necessary to note that all respondents of this survey are Internet users.

14 Survey On Privacy

1 Knowledge of Surveillance Technology

Q1. What are your levels of knowledge with the following items?

(For reference when n<30)

(%)

Internet Biometricauthenticationthat recognize

individuals usingfaces or other

physicalcharacteristics

Surveillancecameras (CCTV)that record public

areas

GlobalPositioning

System (GPS) ina car

Wireless IC(RFID) cardattached to

products

Data mining ofpersonal

information

n=(516) 81.0 28.9 25.2 23.6 15.7 5.2

Male (258) 89.1 32.6 32.6 41.5 23.6 8.5Female (258) 72.9 25.2 17.8 5.8 7.8 1.918-24 (86) 81.4 18.6 10.5 14.0 9.3 5.825-34 (86) 80.2 26.7 18.6 27.9 11.6 7.035-44 (86) 83.7 23.3 16.3 30.2 11.6 4.745-54 (86) 77.9 26.7 25.6 29.1 16.3 8.155-64 (86) 81.4 38.4 32.6 17.4 19.8 1.265+ (86) 81.4 39.5 47.7 23.3 25.6 4.7Less than 1 million yen (24) 91.7 16.7 25.0 16.7 12.5 0.01-2 million yen (16) 68.8 12.5 6.3 12.5 6.3 6.32-3 million yen (44) 79.5 31.8 22.7 13.6 6.8 2.33-4 million yen (48) 77.1 16.7 16.7 22.9 14.6 2.14-5 million yen (50) 78.0 28.0 36.0 32.0 18.0 6.05-6 million yen (46) 80.4 28.3 21.7 21.7 13.0 4.36-7 million yen (31) 90.3 32.3 32.3 22.6 16.1 9.77-8 million yen (41) 87.8 24.4 22.0 12.2 9.8 0.08-10 million yen (56) 83.9 30.4 33.9 33.9 16.1 10.7More than 10 million yen (44) 88.6 45.5 25.0 40.9 34.1 9.1Not sure (45) 73.3 33.3 26.7 22.2 17.8 4.4Don't want to answer (71) 76.1 31.0 22.5 19.7 15.5 5.6

Total

Gender

Income

Age

15.75.2

23.625.228.9

81.0

0

20

40

60

80

100(% Top2Box)

[% difference] Total +10pt Total +5pt Total -5pt Total -10pt

Only w hen n>=30

*<Top2Box> Base: All respondents, “Very knowledgeable” + “Somewhat knowledgeable”

• More men than women selected Top2Box*, and while 42% of men know about “GPS,” only 6% of women know about it. • In terms of age, 19% of respondents aged 18-24 know about “biometric authentication” and 11% know about “CCTV,” each of which are

10 points and 15 points lower than overall points. • High percentage of respondents with 10 million yen/year or higher income know about “biometric authentication” (46%), “GPS” (41%),

and “RFID tag” (34%).

• More men than women selected Top2Box*, and while 42% of men know about “GPS,” only 6% of women know about it. • In terms of age, 19% of respondents aged 18-24 know about “biometric authentication” and 11% know about “CCTV,” each of which are

10 points and 15 points lower than overall points. • High percentage of respondents with 10 million yen/year or higher income know about “biometric authentication” (46%), “GPS” (41%),

and “RFID tag” (34%).

15 Survey On Privacy

1 Knowledge of Surveillance Technology

Q1. What are your levels of knowledge with the following items?

(For reference when n<30)

(%)

Internet Biometricauthenticationthat recognize

individuals usingfaces or other

physicalcharacteristics

Surveillancecameras (CCTV)that record public

areas

GlobalPositioning

System (GPS) ina car

Wireless IC(RFID) cardattached to

products

Data mining ofpersonal

information

n=(516) 81.0 28.9 25.2 23.6 15.7 5.2

Employed full time (180) 85.6 30.0 21.7 33.9 16.7 7.8Employed part time (53) 77.4 22.6 24.5 7.5 20.8 1.9Unemployed (28) 85.7 35.7 42.9 35.7 28.6 3.6Student (52) 82.7 23.1 15.4 17.3 9.6 7.7Housewife (106) 65.1 26.4 19.8 6.6 7.5 0.0Retired (34) 94.1 44.1 47.1 26.5 23.5 8.8Self-employed (53) 86.8 30.2 35.8 35.8 18.9 3.8Not sure/no answer (10) 90.0 20.0 20.0 30.0 10.0 20.0Graduated from an elementary/a middle / junior high school

(14) 42.9 21.4 21.4 14.3 21.4 7.1

Graduated from a high school (154) 76.6 22.7 22.7 18.8 11.0 4.5Graduated from a national college (11) 100.0 18.2 36.4 36.4 27.3 18.2Graduated from a vocational school/junior college (115) 79.1 28.7 20.0 10.4 10.4 2.6Started a college but did not graduate (18) 77.8 22.2 33.3 33.3 5.6 5.6Graduated from a college (177) 87.0 35.6 27.7 32.8 21.5 6.2Graduated from a graduate school (17) 94.1 35.3 47.1 47.1 23.5 11.8Not sure/don't want to answer (10) 80.0 30.0 20.0 30.0 30.0 0.0

Educa-tion

Job

Total

15.75.2

23.625.228.9

81.0

0

20

40

60

80

100(% Top2Box)

[% difference] Total +10pt Total +5pt Total -5pt Total -10pt

Only w hen n>=30

*<Top2Box> Base: All respondents, “Very knowledgeable” + “Somewhat knowledgeable”

• Based on occupation, many retired respondents selected Top2Box*: “CCTV” (47%) and “biometric authentication” (44%). Many self-employed respondents know about “CCTV” (36%), and many full time employees (34%) and self-employed respondents (36%) know about “GPS.”

• In terms of education level, generally more college graduates selected Top2Box compared to high school graduates and graduates of vocational schools or junior colleges.

• Based on occupation, many retired respondents selected Top2Box*: “CCTV” (47%) and “biometric authentication” (44%). Many self-employed respondents know about “CCTV” (36%), and many full time employees (34%) and self-employed respondents (36%) know about “GPS.”

• In terms of education level, generally more college graduates selected Top2Box compared to high school graduates and graduates of vocational schools or junior colleges.

16 Survey On Privacy

2 Knowledge and Effectiveness of Laws to Protect Personal Information in Government Departments

Q3. What is your level of knowledge with Japan's laws regarding protection of personal information by government agencies and private companies? Q4. How effective are laws in protecting your personal information retained by government agencies or private companies?

(For reference when n<30)

*Base: Asked only of those very/somewhat knowledgeable[Government agencies]

Top2Box

n= (%)

(516) 26.0

Male (258) 34.9

Female (258) 17.1

18-24 (86) 24.4

25-34 (86) 17.4

35-44 (86) 20.9

45-54 (86) 25.6

55-64 (86) 26.7

65+ (86) 40.7

Less than 1 million yen (24) 20.8

1-2 million yen (16) 6.3

2-3 million yen (44) 18.2

3-4 million yen (48) 22.9

4-5 million yen (50) 30.0

5-6 million yen (46) 19.6

6-7 million yen (31) 32.3

7-8 million yen (41) 24.4

8-10 million yen (56) 35.7

More than 10 million yen (44) 38.6

Not sure (45) 24.4

Don't want to answer (71) 23.9

Income

Age

Total

Gender

0.6

1.2

1.2

1.2

1.2

1.4

25.4

33.7

17.1

23.3

17.4

19.8

25.6

25.6

40.7

20.8

6.3

18.2

22.9

28.0

19.6

32.3

24.4

35.7

36.4

24.4

22.5

52.7

53.1

46.5

58.1

53.5

54.7

59.3

45.3

58.3

68.8

52.3

54.2

46.0

58.7

51.6

48.8

48.2

59.1

46.7

54.9

17.4

10.1

24.8

22.1

19.8

23.3

18.6

10.5

10.5

20.8

18.8

25.0

18.8

22.0

17.4

16.1

19.5

16.1

26.7

12.7

3.7

2.3

5.0

7.0

4.7

2.3

1.2

3.5

3.5

6.3

4.5

4.2

2.0

4.3

7.3

2.3

2.2

8.5

2.0

2.3

52.9

Very know ledge-able

Somew hat know ledge-able

Not very know ledge-able

Not at all know ledge-able

Don't know /not sure

[Government agencies]

Top2Box

n= (%)

(134) 60.4

(90) 60.0

(44) 61.4

(21) 52.4

(15) 53.3

(18) 44.4

(22) 63.6

(23) 52.2

(35) 80.0

(5) 20.0

(1) 100.0

(8) 37.5

(11) 54.5

(15) 80.0

(9) 44.4

(10) 70.0

(10) 60.0

(20) 65.0

(17) 76.5

(11) 36.4

(17) 64.7

11.2

11.1

11.4

4.8

6.7

5.6

9.1

26.1

11.4

27.3

13.3

11.1

20.0

15.0

11.8

11.8

49.3

48.9

50.0

47.6

46.7

38.9

54.5

26.1

68.6

20.0

100.0

37.5

27.3

66.7

33.3

50.0

60.0

50.0

64.7

36.4

52.9

33.3

38.6

47.6

33.3

44.4

31.8

43.5

20.0

80.0

50.0

45.5

13.3

44.4

20.0

40.0

35.0

17.6

54.5

35.3

4.5

6.7

13.3

11.1

4.5

4.3

12.5

6.7

11.1

10.0

5.9

9.1

35.1

Very effective

Somew hat effective

Not very effective

Not effective at all

Not sure

*1 <Top2Box> Base: All respondents, “Very knowledgeable” + “Somewhat knowledgeable”

*2 <Top2Box> Base: those very/somewhat knowledgeable, “Very effective” + “Somewhat effective”

26% is “knowledgeable” (Top2Box*1) about laws. Of those who are “knowledgeable,” 60% think laws are “effective” (Top2Box*2).

• While 35% of men are “knowledgeable,” only 17% of women are “knowledgeable.”• Older age groups tend to be more “knowledgeable,” and 41% of respondents aged 65 or over is knowledgeable. • Many respondents with an annual income of more than 8 and less than 10 million yen and more than 10 million yen are “knowledgeable”

(36% and 39%).

26% is “knowledgeable” (Top2Box*1) about laws. Of those who are “knowledgeable,” 60% think laws are “effective” (Top2Box*2).

• While 35% of men are “knowledgeable,” only 17% of women are “knowledgeable.”• Older age groups tend to be more “knowledgeable,” and 41% of respondents aged 65 or over is knowledgeable. • Many respondents with an annual income of more than 8 and less than 10 million yen and more than 10 million yen are “knowledgeable”

(36% and 39%).

*1 *2

17 Survey On Privacy

2 Knowledge and Effectiveness of Laws to Protect Personal Information in Government Departments

(For reference when n<30)

Q3. What is your level of knowledge with Japan's laws regarding protection of personal information by government agencies and private companies? Q4. How effective are laws in protecting your personal information retained by government agencies or private companies?

*Base: Asked only of those very/somewhat knowledgeable

[Government agencies]

Top2Box

n= (%)

(134) 60.4

(45) 57.8

(7) 71.4

(10) 80.0

(17) 47.1

(18) 77.8

(14) 71.4

(22) 40.9

(1) 100.0

(4) 75.0

(37) 59.5

(4) 50.0

(25) 72.0

(3) 33.3

(51) 58.8

(8) 62.5

(2) -

11.2

13.3

28.6

10.0

5.9

11.1

13.6

25.0

8.1

20.0

7.8

25.0

49.3

44.4

42.9

70.0

41.2

66.7

71.4

27.3

100.0

50.0

51.4

50.0

52.0

33.3

51.0

37.5

40.0

28.6

20.0

52.9

22.2

28.6

36.4

25.0

37.8

50.0

28.0

33.3

35.3

37.5

50.0

35.1

2.7

2.2

4.5

5.9

50.0

33.3

22.7

Very effective

Somew hat effective

Not very effective

Not effective at all

Not sure

[Government agencies]

Top2Box

n= (%)

(516) 26.0

Employed full time (180) 25.0

Employed part time (53) 13.2

Unemployed (28) 35.7

Student (52) 32.7

Housewife (106) 17.0

Retired (34) 41.2

Self-employed (53) 41.5

Not sure/no answer (10) 10.0

Graduated from an elementary/a middle / junior high school

(14) 28.6

Graduated from a high school (154) 24.0

Graduated from a nationalcollege

(11) 36.4

Graduated from a vocationalschool/junior college

(115) 21.7

Started a college but did notgraduate

(18) 16.7

Graduated from a college (177) 28.8

Graduated from a graduateschool

(17) 47.1

Not sure/don't want to answer (10) 20.0

Total

Educa-tion

Job

0.6

0.6

0.6

1.1

25.4

24.4

13.2

32.1

30.8

17.0

41.2

41.5

10.0

28.6

23.4

36.4

21.7

16.7

27.7

47.1

20.0

53.9

66.0

50.0

44.2

50.9

50.0

49.1

70.0

35.7

53.9

54.5

55.7

55.6

52.5

35.3

60.0

17.4

15.6

17.0

10.7

19.2

30.2

5.9

9.4

10.0

28.6

18.8

9.1

18.3

27.8

14.7

17.6

10.0

3.7

5.6

3.8

3.6

3.8

1.9

2.9

10.0

7.1

3.2

4.3

4.0

10.0

1.9

3.6

52.9

Very know ledge-able

Somew hat know ledge-able

Not very know ledge-able

Not at all know ledge-able

Don't know /not sure

*1 *2

*1 <Top2Box> Base: All respondents, “Very knowledgeable” + “Somewhat knowledgeable”

*2 <Top2Box> Base: those very/somewhat knowledgeable, “Very effective” + “Somewhat effective”

• Based on occupation, many retired and self-employed respondents are “knowledgeable” (41% and 42%, respectively). • Based on occupation, many retired and self-employed respondents are “knowledgeable” (41% and 42%, respectively).

18 Survey On Privacy

3 Knowledge and Effectiveness of Laws to Protect Personal Information in Private Companies

(For reference when n<30)

Q3. What is your level of knowledge with Japan's laws regarding protection of personal information by government agencies and private companies? Q4. How effective are laws in protecting your personal information retained by government agencies or private companies?

[Private companies]

Top2Box

n= (%)

(516) 29.1

Male (258) 36.0

Female (258) 22.1

18-24 (86) 22.1

25-34 (86) 27.9

35-44 (86) 25.6

45-54 (86) 26.7

55-64 (86) 31.4

65+ (86) 40.7

Less than 1 million yen (24) 25.0

1-2 million yen (16) 6.3

2-3 million yen (44) 27.3

3-4 million yen (48) 25.0

4-5 million yen (50) 28.0

5-6 million yen (46) 28.3

6-7 million yen (31) 38.7

7-8 million yen (41) 34.1

8-10 million yen (56) 32.1

More than 10 million yen (44) 38.6

Not sure (45) 24.4

Don't want to answer (71) 28.2

Total

Gender

Income

Age

0.6

0.8

0.4

1.2

1.2

1.2

1.4

28.5

35.3

21.7

22.1

27.9

24.4

25.6

30.2

40.7

25.0

6.3

27.3

25.0

26.0

26.1

38.7

34.1

32.1

38.6

24.4

26.8

52.7

50.0

52.3

53.5

50.0

51.2

54.7

46.5

54.2

68.8

45.5

58.3

50.0

50.0

45.2

51.2

51.8

54.5

51.1

47.9

16.5

9.3

23.6

18.6

15.1

22.1

20.9

11.6

10.5

20.8

18.8

22.7

12.5

22.0

17.4

16.1

12.2

16.1

22.2

15.5

3.1

1.9

4.3

7.0

3.5

2.3

1.2

2.3

2.3

6.3

4.5

4.2

4.3

2.4

8.5

2.2

2.0

51.4

4.5 2.3

2.2

Very know ledge-able

Somew hat know ledge-able

Not very know ledge-able

Not at all know ledge-able

Don't know /not sure

[Private companies]

Top2Box

n= (%)

(150) 60.0

(93) 55.9

(57) 66.7

(19) 63.2

(24) 50.0

(22) 50.0

(23) 60.9

(27) 51.9

(35) 77.1

(6) 50.0

(1) 100.0

(12) 66.7

(12) 41.7

(14) 71.4

(13) 53.8

(12) 75.0

(14) 57.1

(18) 66.7

(17) 76.5

(11) 45.5

(20) 45.0

8.0

6.5

10.5

10.5

4.2

4.5

4.3

14.8

8.6

16.7

16.7

21.4

8.3

7.1

5.6

5.9

10.0

52.0

49.5

56.1

52.6

45.8

45.5

56.5

37.0

68.6

33.3

100.0

66.7

25.0

50.0

53.8

66.7

50.0

61.1

70.6

45.5

35.0

35.5

33.3

31.6

41.7

40.9

30.4

44.4

22.9

50.0

25.0

50.0

14.3

38.5

16.7

42.9

27.8

17.6

54.5

55.0

5.3

8.6

5.3

8.3

9.1

8.7

8.3

8.3

14.3

7.7

8.3

5.6

5.9

34.7

3.7

Very effective

Somew hat effective

Not very effective

Not effective at all

Not sure*1 *2

*1 <Top2Box> Base: All respondents, “Very knowledgeable” + “Somewhat knowledgeable”

*2 <Top2Box> Base: those very/somewhat knowledgeable, “Very effective” + “Somewhat effective”

29% of respondents is “knowledgeable” (Top2Box*1) about laws. Of those who are “knowledgeable,” 60% think that laws are “effective” (Top2Box*2).

• 36% of men are “knowledgeable” while only 22% of women are “knowledgeable.” • Many respondents aged 65 or over are “knowledgeable” (41%). • Many respondents with an annual income of 6-7 million yen and more than 10 million yen are “knowledgeable” (39%).

29% of respondents is “knowledgeable” (Top2Box*1) about laws. Of those who are “knowledgeable,” 60% think that laws are “effective” (Top2Box*2).

• 36% of men are “knowledgeable” while only 22% of women are “knowledgeable.” • Many respondents aged 65 or over are “knowledgeable” (41%). • Many respondents with an annual income of 6-7 million yen and more than 10 million yen are “knowledgeable” (39%).

*Base: Asked only of those very/somewhat knowledgeable

19 Survey On Privacy

3 Knowledge and Effectiveness of Laws to Protect Personal Information in Private Companies

(For reference when n<30)

Q3. What is your level of knowledge with Japan's laws regarding protection of personal information by government agencies and private companies? Q4. How effective are laws in protecting your personal information retained by government agencies or private companies?

*Base: Asked only of those very/somewhat knowledgeable

[Private companies]

Top2Box

n= (%)

(150) 60.0

(56) 60.7

(12) 50.0

(9) 77.8

(15) 60.0

(19) 73.7

(13) 69.2

(23) 39.1

(3) 66.7

(4) 75.0

(38) 65.8

(3) 33.3

(32) 62.5

(4) 50.0

(58) 56.9

(8) 62.5

(3) 33.3

8.0

7.1

8.3

13.3

10.5

13.0

25.0

7.9

15.6

25.0

52.0

53.6

41.7

77.8

46.7

63.2

69.2

26.1

66.7

50.0

57.9

33.3

46.9

50.0

55.2

37.5

33.3

33.9

41.7

22.2

33.3

26.3

30.8

47.8

33.3

25.0

31.6

66.7

37.5

25.0

36.2

12.5

66.7

5.3

5.4

8.3

6.7

13.0

25.0

6.9

25.0

1.7

34.7

2.6

Very effective

Somew hat effective

Not very effective

Not effective at all

Not sure

[Private companies]

Top2Box

n= (%)

(516) 29.1

Employed full time (180) 31.1

Employed part time (53) 22.6

Unemployed (28) 32.1

Student (52) 28.8

Housewife (106) 17.9

Retired (34) 38.2

Self-employed (53) 43.4

Not sure/no answer (10) 30.0

Graduated from an elementary/a middle / junior high school

(14) 28.6

Graduated from a high school (154) 24.7

Graduated from a nationalcollege

(11) 27.3

Graduated from a vocationalschool/junior college

(115) 27.8

Started a college but did notgraduate

(18) 22.2

Graduated from a college (177) 32.8

Graduated from a graduateschool

(17) 47.1

Not sure/don't want to answer (10) 30.0

Total

Educa-tion

Job

0.6

1.1

28.5

30.0

22.6

28.6

28.8

17.9

38.2

43.4

30.0

28.6

24.7

18.2

27.8

22.2

31.6

47.1

30.0

50.6

56.6

53.6

50.0

50.9

52.9

50.9

40.0

35.7

54.5

72.7

48.7

55.6

51.4

35.3

50.0

16.5

13.9

17.0

10.7

17.3

29.2

8.8

5.7

20.0

28.6

17.5

20.0

22.2

13.0

17.6

10.0

3.1

4.4

3.8

3.6

3.8

1.9

10.0

7.1

3.2

3.5

2.8

10.0

1.1

3.6

9.1

51.4

Very know ledge-able

Somew hat know ledge-able

Not very know ledge-able

Not at all know ledge-able

Don't know /not sure

*1 *2

*1 <Top2Box> Base: All respondents, “Very knowledgeable” + “Somewhat knowledgeable”

*2 <Top2Box> Base: those very/somewhat knowledgeable, “Very effective” + “Somewhat effective”

• Based on occupations, many retired and self-employed respondents are “knowledgeable” (38% and 43%, respectively). • Based on occupations, many retired and self-employed respondents are “knowledgeable” (38% and 43%, respectively).

2 Privacy Protection & Personal Experiences of Privacy Invasion

21 Survey On Privacy

(%)

Read policy onprotection ofpersonal infoon a website

whenpurchasing

products froma privatecompany

Refused toprovide your

info tocompanies,

thinking it wasnot necessary

Read policy onprotection ofpersonal infoon a website

whenpurchasing

products froma government

agency

Requested acompany toremove your

info from a listthat was usedfor marketing

purposes

Deliberatelyprovided afalse info

about yourselfto a retailcompany

Refused toprovide your

info togovernmentagencies,

thinking it wasnot necessary

Asked acompanythinking of

dealing withabout theirpolicy ongathering

consumer info

Requested acompany not tosell your nameand address to

othercompanies

Asked acompany what

kind ofpersonal info

besidespayment infowas included

in theconsumer info

they retain

Deliberatelyprovided afalse info

about yourselfto a

governmentagency

n=(516) 64.1 44.0 27.3 16.3 15.7 10.1 8.5 6.4 4.5 1.9

Male (258) 65.5 45.7 33.3 18.2 17.8 13.6 10.1 7.0 7.0 1.9Female (258) 62.8 42.2 21.3 14.3 13.6 6.6 7.0 5.8 1.9 1.918-24 (86) 58.1 36.0 19.8 8.1 20.9 5.8 5.8 5.8 3.5 1.225-34 (86) 66.3 59.3 24.4 23.3 19.8 17.4 8.1 5.8 3.5 3.535-44 (86) 65.1 44.2 26.7 22.1 23.3 12.8 10.5 12.8 8.1 3.545-54 (86) 60.5 44.2 23.3 14.0 10.5 5.8 8.1 3.5 5.8 0.055-64 (86) 65.1 44.2 31.4 17.4 12.8 12.8 10.5 7.0 4.7 2.365+ (86) 69.8 36.0 38.4 12.8 7.0 5.8 8.1 3.5 1.2 1.2Less than 1 million yen (24) 62.5 37.5 20.8 16.7 8.3 4.2 12.5 8.3 8.3 4.21-2 million yen (16) 56.3 18.8 18.8 6.3 6.3 0.0 6.3 0.0 0.0 0.02-3 million yen (44) 61.4 38.6 27.3 9.1 13.6 11.4 4.5 2.3 4.5 2.33-4 million yen (48) 75.0 43.8 37.5 12.5 20.8 12.5 10.4 8.3 0.0 0.04-5 million yen (50) 62.0 38.0 26.0 12.0 14.0 10.0 10.0 2.0 2.0 4.05-6 million yen (46) 56.5 28.3 23.9 15.2 4.3 6.5 6.5 4.3 2.2 0.06-7 million yen (31) 74.2 38.7 25.8 19.4 16.1 16.1 9.7 6.5 6.5 0.07-8 million yen (41) 63.4 48.8 31.7 19.5 22.0 14.6 17.1 4.9 7.3 2.48-10 million yen (56) 60.7 51.8 26.8 26.8 21.4 7.1 10.7 3.6 8.9 3.6More than 10 million yen (44) 70.5 63.6 31.8 20.5 15.9 9.1 9.1 13.6 11.4 2.3Not sure (45) 64.4 40.0 24.4 8.9 22.2 6.7 4.4 13.3 0.0 2.2Don't want to answer (71) 62.0 53.5 25.4 19.7 14.1 14.1 4.2 7.0 2.8 1.4

Total

Gender

Income

Age

15.710.1 8.5 6.4 4.5 1.9

16.327.3

44.0

64.1

0

20

40

60

80

100

(% Yes)

[% difference] Total +10pt Total +5pt Total -5pt Total -10pt

Only w hen n>=30

1 Things Done to Protect Personal Information

Q7. Have you done the following in order to protect your personal information?

(For reference when n<30)

The highest response is “read policy on protection of personal information on a website of a private company” (64%), followed by “refused to provide information to companies” (44%).

• Many men “read policy on protection of personal information on a website of a government agency” (33%). • Many respondents aged 25-34 “refused to provide information to a private company” (59%). • Many respondents with an annual income of 8-10 million yen and more than 10 million yen “refused to provide information to a company”

(52% and 64%).

The highest response is “read policy on protection of personal information on a website of a private company” (64%), followed by “refused to provide information to companies” (44%).

• Many men “read policy on protection of personal information on a website of a government agency” (33%). • Many respondents aged 25-34 “refused to provide information to a private company” (59%). • Many respondents with an annual income of 8-10 million yen and more than 10 million yen “refused to provide information to a company”

(52% and 64%).

22 Survey On Privacy

(%)

Read policy onprotection ofpersonal infoon a website

whenpurchasing

products froma privatecompany

Refused toprovide your

info tocompanies,

thinking it wasnot necessary

Read policy onprotection ofpersonal infoon a website

whenpurchasing

products froma government

agency

Requested acompany toremove your

info from a listthat was usedfor marketing

purposes

Deliberatelyprovided afalse info

about yourselfto a retailcompany

Refused toprovide your

info togovernmentagencies,

thinking it wasnot necessary

Asked acompanythinking of

dealing withabout theirpolicy ongathering

consumer info

Requested acompany not tosell your nameand address to

othercompanies

Asked acompany what

kind ofpersonal info

besidespayment infowas included

in theconsumer info

they retain

Deliberatelyprovided afalse info

about yourselfto a

governmentagency

n=(516) 64.1 44.0 27.3 16.3 15.7 10.1 8.5 6.4 4.5 1.9

Employed full time (180) 59.4 49.4 21.7 17.2 17.8 13.9 12.2 6.7 6.7 2.8Employed part time (53) 64.2 39.6 24.5 13.2 9.4 7.5 7.5 11.3 3.8 0.0Unemployed (28) 78.6 28.6 53.6 10.7 10.7 3.6 10.7 3.6 7.1 0.0Student (52) 57.7 38.5 19.2 11.5 25.0 5.8 5.8 9.6 5.8 1.9Housewife (106) 64.2 38.7 21.7 17.0 9.4 5.7 6.6 3.8 0.9 0.9Retired (34) 70.6 44.1 41.2 11.8 11.8 8.8 5.9 2.9 2.9 0.0Self-employed (53) 71.7 54.7 39.6 24.5 18.9 17.0 5.7 7.5 3.8 3.8Not sure/no answer (10) 80.0 40.0 60.0 20.0 40.0 10.0 0.0 0.0 0.0 10.0Graduated from an elementary/a middle / junior high school

(14) 64.3 28.6 35.7 14.3 7.1 14.3 14.3 7.1 0.0 0.0

Graduated from a high school (154) 59.7 39.0 27.3 14.3 10.4 8.4 4.5 4.5 3.9 1.3Graduated from a nationalcollege

(11) 63.6 45.5 36.4 9.1 9.1 9.1 18.2 9.1 9.1 0.0

Graduated from a vocationalschool/junior college

(115) 66.1 44.3 25.2 16.5 13.0 6.1 9.6 6.1 2.6 0.9

Started a college but did notgraduate

(18) 66.7 33.3 33.3 22.2 16.7 11.1 0.0 0.0 0.0 0.0

Graduated from a college (177) 65.0 49.2 26.6 19.8 20.3 14.1 10.7 8.5 6.8 4.0Graduated from a graduateschool

(17) 70.6 52.9 29.4 5.9 17.6 0.0 11.8 0.0 5.9 0.0

Not sure/don't want to answer (10) 80.0 50.0 30.0 0.0 60.0 20.0 10.0 20.0 0.0 0.0

Educa-tion

Job

Total

15.710.1 8.5 6.4 4.5 1.9

16.327.3

44.0

64.1

0

20

40

60

80

100(% Yes)

[% difference] Total +10pt Total +5pt Total -5pt Total -10pt

Only w hen n>=30

1 Things Done to Protect Personal Information

(For reference when n<30)

Q7. Have you done the following in order to protect your personal information?

• Many retired and self-employed respondents “read policy on protection of personal information on a website of a government agency”

(41% and 40%, respectively). Also, many self-employed respondents “refused to provide information to a company” (55%).

• Many retired and self-employed respondents “read policy on protection of personal information on a website of a government agency”

(41% and 40%, respectively). Also, many self-employed respondents “refused to provide information to a company” (55%).

23 Survey On Privacy

2 Personal Experiences of Breach of Privacy

Q8. Have you personally experienced the following for sure?

(For reference when n<30)

(%)

Your personalinformation was

sold/boughtbetween

commercialenterprises

Stopped andsearched at aborder controlsuch as in an

airport

Became a victimof credit card

fraud

Your personalinformation was

put undersurveillance byyour employer

Became a victimof identity theft

Your personalinformation was

put undersurveillance by a

governmentagency

Stopped at anairport and

unable to enter acountry

Stopped at anairport resultingin not being able

to board anairplane

n=

(516) 12.4 7.6 3.1 2.3 2.1 0.6 0.2 0.0Male (258) 15.5 8.5 3.9 3.5 2.7 0.8 0.0 0.0Female (258) 9.3 6.6 2.3 1.2 1.6 0.4 0.4 0.018-24 (86) 5.8 2.3 1.2 2.3 1.2 0.0 1.2 0.025-34 (86) 17.4 4.7 3.5 1.2 1.2 1.2 0.0 0.035-44 (86) 18.6 10.5 3.5 3.5 3.5 0.0 0.0 0.045-54 (86) 12.8 10.5 3.5 2.3 2.3 0.0 0.0 0.055-64 (86) 11.6 8.1 3.5 4.7 2.3 2.3 0.0 0.065+ (86) 8.1 9.3 3.5 0.0 2.3 0.0 0.0 0.0Less than 1 million yen (24) 4.2 4.2 4.2 4.2 4.2 0.0 4.2 0.01-2 million yen (16) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.02-3 million yen (44) 6.8 9.1 4.5 2.3 2.3 0.0 0.0 0.03-4 million yen (48) 10.4 6.3 4.2 4.2 4.2 0.0 0.0 0.04-5 million yen (50) 10.0 6.0 10.0 2.0 4.0 2.0 0.0 0.05-6 million yen (46) 13.0 8.7 0.0 6.5 0.0 0.0 0.0 0.06-7 million yen (31) 9.7 9.7 0.0 3.2 3.2 0.0 0.0 0.07-8 million yen (41) 12.2 7.3 4.9 0.0 0.0 2.4 0.0 0.08-10 million yen (56) 19.6 7.1 1.8 3.6 3.6 0.0 0.0 0.0More than 10 million yen (44) 15.9 11.4 6.8 0.0 4.5 2.3 0.0 0.0Not sure (45) 13.3 4.4 0.0 0.0 0.0 0.0 0.0 0.0Don't want to answer (71) 16.9 9.9 0.0 1.4 0.0 0.0 0.0 0.0

Total

Gender

Income

Age

2.1 0.6 0.2 0.02.33.1

7.612.4

0

10

20

30

40

(% Yes)

[% difference] Total +10pt Total +5pt Total -5pt Total -10pt

Only w hen n>=30

12% answered “personal information was sold/bought between commercial enterprises.” • 16% of men experienced that “personal information was sold/bought between commercial enterprises” while 9% of women have this

experience. • Many respondents aged 25-44 experienced that “personal information was sold/bought between commercial enterprises” (17-19%).

12% answered “personal information was sold/bought between commercial enterprises.” • 16% of men experienced that “personal information was sold/bought between commercial enterprises” while 9% of women have this

experience. • Many respondents aged 25-44 experienced that “personal information was sold/bought between commercial enterprises” (17-19%).

24 Survey On Privacy

2 Personal Experiences of Breach of Privacy

(For reference when n<30)

• Many self-employed respondents experienced that “personal information was sold/bought between commercial enterprises” (23%). • While not many high school graduates experienced that “personal information was sold/bought between commercial enterprises” (6%),

many college graduates have this experience (18%).

• Many self-employed respondents experienced that “personal information was sold/bought between commercial enterprises” (23%). • While not many high school graduates experienced that “personal information was sold/bought between commercial enterprises” (6%),

many college graduates have this experience (18%).

Q8. Have you personally experienced the following for sure?

(%)

Your personalinformation was

sold/boughtbetween

commercialenterprises

Stopped andsearched at aborder controlsuch as in an

airport

Became a victimof credit card

fraud

Your personalinformation was

put undersurveillance byyour employer

Became a victimof identity theft

Your personalinformation was

put undersurveillance by a

governmentagency

Stopped at anairport and

unable to enter acountry

Stopped at anairport resultingin not being able

to board anairplane

n=

(516) 12.4 7.6 3.1 2.3 2.1 0.6 0.2 0.0Employed full time (180) 16.1 8.9 3.9 3.9 3.3 1.1 0.0 0.0Employed part time (53) 7.5 3.8 0.0 0.0 0.0 0.0 0.0 0.0Unemployed (28) 10.7 14.3 0.0 3.6 0.0 0.0 0.0 0.0Student (52) 7.7 3.8 1.9 0.0 0.0 0.0 1.9 0.0Housewife (106) 9.4 4.7 3.8 1.9 2.8 0.9 0.0 0.0Retired (34) 2.9 11.8 5.9 2.9 2.9 0.0 0.0 0.0Self-employed (53) 22.6 9.4 3.8 1.9 1.9 0.0 0.0 0.0Not sure/no answer (10) 10.0 10.0 0.0 0.0 0.0 0.0 0.0 0.0Graduated from an elementary/a middle / junior high school

(14) 21.4 7.1 0.0 7.1 14.3 0.0 0.0 0.0

Graduated from a high school (154) 5.8 5.8 1.9 2.6 0.6 0.0 0.6 0.0Graduated from a national college (11) 0.0 9.1 0.0 9.1 0.0 0.0 0.0 0.0Graduated from a vocationalschool/junior college

(115) 13.0 7.8 2.6 0.9 1.7 0.0 0.0 0.0

Started a college but did not graduate (18) 5.6 5.6 5.6 0.0 0.0 0.0 0.0 0.0Graduated from a college (177) 18.1 7.9 4.5 2.8 3.4 1.7 0.0 0.0Graduated from a graduate school (17) 11.8 17.6 5.9 0.0 0.0 0.0 0.0 0.0Not sure/don't want to answer (10) 20.0 10.0 0.0 0.0 0.0 0.0 0.0 0.0

Educa-tion

Job

Total

2.1 0.6 0.2 0.02.33.1

7.612.4

0

10

20

30

40

(% Yes)

[% difference] Total +10pt Total +5pt Total -5pt Total -10pt

Only w hen n>=30

3 Media Coverage of Privacy & National Security Issues

26 Survey On Privacy

1 Attitude towards Media Coverage of Privacy

Q13. How much have you heard or seen news reports on safety risks of your own personal information on the mass media (TV, radio, newspaper, magazine, online information, advertisements)?

(For reference when n<30)

Top2Box

n= (%)

(516) 32.4

Male (258) 39.5

Female (258) 25.2

18-24 (86) 31.4

25-34 (86) 38.4

35-44 (86) 40.7

45-54 (86) 23.3

55-64 (86) 27.9

65+ (86) 32.6

Less than 1 million yen (24) 45.8

1-2 million yen (16) 37.5

2-3 million yen (44) 18.2

3-4 million yen (48) 33.3

4-5 million yen (50) 40.0

5-6 million yen (46) 23.9

6-7 million yen (31) 41.9

7-8 million yen (41) 46.3

8-10 million yen (56) 30.4

More than 10 million yen (44) 34.1

Not sure (45) 31.1

Don't want to answer (71) 23.9

Total

Gender

Income

Age

30.6

36.8

24.4

30.2

36.0

38.4

23.3

26.7

29.1

41.7

37.5

18.2

33.3

36.0

23.9

38.7

41.5

30.4

29.5

31.1

22.5

50.4

53.5

53.5

53.5

44.2

59.3

55.8

45.3

50.0

50.0

56.8

62.5

46.0

47.8

41.9

43.9

62.5

50.0

53.3

50.7

9.3

7.0

11.6

5.8

3.5

8.1

11.6

9.3

17.4

12.5

15.9

10.0

19.6

6.5

7.3

7.1

6.8

4.4

14.1

6.4

3.1

9.7

9.3

4.7

7.0

5.8

7.0

4.7

4.2

9.1

2.1

4.0

8.7

9.7

2.4

9.1

11.1

11.31.4

3.2

4.5

4.9

4.0

4.2

3.5

1.2

2.3

2.3

1.2

0.8

2.7

1.7 51.9

2.1

A lot Some Not much Not at all Not sure

*<Top2Box> Base: All respondents, “A lot” + “Some”

32% answered “many” (Top2Box*). • Many men selected Top2Box (40%), while 25% of women selected them. • 38% of respondents aged 25-34 selected Top2Box, and many aged 35-44 selected them(41%). • Many respondents with an annual income of 7-8 million yen selected Top2Box (46%).

32% answered “many” (Top2Box*). • Many men selected Top2Box (40%), while 25% of women selected them. • 38% of respondents aged 25-34 selected Top2Box, and many aged 35-44 selected them(41%). • Many respondents with an annual income of 7-8 million yen selected Top2Box (46%).

27 Survey On Privacy

1 Attitude towards Media Coverage of Privacy

(For reference when n<30)

• Not many housewives selected Top2Box* (22%). • Not many housewives selected Top2Box* (22%).

Q13. How much have you heard or seen news reports on safety risks of your own personal information on the mass media (TV, radio, newspaper, magazine, online information, advertisements)?

Top2Box

n= (%)

(516) 32.4

Employed full time (180) 35.0

Employed part time (53) 32.1

Unemployed (28) 35.7

Student (52) 36.5

Housewife (106) 21.7

Retired (34) 35.3

Self-employed (53) 34.0

Not sure/no answer (10) 50.0

Graduated from an elementary/a middle / junior high school

(14) 14.3

Graduated from a high school (154) 26.0

Graduated from a nationalcollege

(11) 63.6

Graduated from a vocationalschool/junior college

(115) 27.8

Started a college but did notgraduate

(18) 44.4

Graduated from a college (177) 39.5

Graduated from a graduateschool

(17) 35.3

Not sure/don't want to answer (10) 20.0

Total

Educa-tion

Job

0.6

0.9

30.6

33.9

32.1

35.7

36.5

19.8

29.4

30.2

40.0

14.3

25.3

63.6

27.0

44.4

36.2

35.3

10.0

51.7

54.7

46.4

53.8

55.7

50.0

47.2

40.0

42.9

57.1

18.2

53.9

44.4

49.7

58.8

40.0

9.3

7.8

10.7

16.0

11.8

13.2

10.0

14.3

8.4

18.2

11.3

11.1

6.8

5.9

30.0

6.4

5.6

11.3

7.1

7.7

6.6

2.9

5.7

28.6

8.4

7.0

4.0

10.010.0

3.4

10.0

3.8

5.9

1.9

1.1

1.7 51.9

1.9

1.9

A lot Some Not much Not at all Not sure

*<Top2Box> Base: All respondents, “A lot” + “Some”

28 Survey On Privacy

2 Where Media Attention is Most Prevalent

Q14. Q15. Please select one statement from the following that is closest to your opinion on the mass media.

(For reference when n<30)

[Government]

n= (%)

(516)

Male (258)

Female (258)

18-24 (86)

25-34 (86)

35-44 (86)

45-54 (86)

55-64 (86)

65+ (86)

Less than 1 million yen (24)

1-2 million yen (16)

2-3 million yen (44)

3-4 million yen (48)

4-5 million yen (50)

5-6 million yen (46)

6-7 million yen (31)

7-8 million yen (41)

8-10 million yen (56)

More than 10 million yen (44)

Not sure (45)

Don't want to answer (71)

Total

Gender

Income

Age

21.7

26.0

17.4

17.4

29.1

17.4

20.9

23.3

22.1

8.3

25.0

20.5

16.7

24.0

23.9

22.6

24.4

32.1

40.9

13.3

9.9

11.6

10.9

12.4

12.8

12.8

10.5

8.1

11.6

14.0

25.0

6.3

11.4

10.4

12.0

10.9

6.5

7.3

14.3

9.1

13.3

12.7

47.3

49.2

47.7

38.4

41.9

52.3

58.1

51.2

41.7

43.8

54.5

54.2

44.0

39.1

64.5

53.7

41.1

38.6

48.9

53.5

18.4

15.9

20.9

22.1

19.8

30.2

18.6

7.0

12.8

25.0

25.0

13.6

18.8

20.0

26.1

6.5

14.6

12.5

11.4

24.4

23.9

48.3

The mass media is paying more attention to terrorism.

The mass media is paying more attention to invasion of privacy of thecitizens by the government. The mass media is paying equal attention to both issues.

Not sure

[Private companies]

(%)

17.8

22.9

12.8

12.8

23.3

15.1

17.4

19.8

18.6

8.3

18.8

22.7

12.5

24.0

19.6

19.4

19.5

17.9

38.6

6.7

8.5

18.0

15.1

20.9

14.0

23.3

14.0

16.3

17.4

23.3

33.3

12.5

13.6

10.4

18.0

19.6

9.7

12.2

23.2

22.7

20.0

19.7

47.7

44.2

44.2

40.7

43.0

50.0

51.2

46.5

25.0

43.8

47.7

60.4

42.0

32.6

61.3

53.7

48.2

31.8

46.7

49.3

18.2

14.3

22.1

29.1

12.8

27.9

16.3

11.6

11.6

33.3

25.0

15.9

16.7

16.0

28.3

9.7

14.6

10.7

6.8

26.7

22.5

45.9

The mass media is paying more attention to terrorism.

The mass media is paying more attention to invasion of privacy of consumers.

The mass media is paying equal attention to both issues.

Not sure

In the comparison between media attention to terrorism and invasion of privacy by the government or private companies, nearly 50% of respondents (48% in terrorism vs. the government and 46% in terrorism vs. private companies) answered that media is “paying equal attention to both issues.”

• More men than women answered “paying more attention to terrorism.” • Based on age, many respondents aged 25-34, and based on income, many respondents with an annual income of more than 10 million

yen think the media is “paying more attention to terrorism.”

In the comparison between media attention to terrorism and invasion of privacy by the government or private companies, nearly 50% of respondents (48% in terrorism vs. the government and 46% in terrorism vs. private companies) answered that media is “paying equal attention to both issues.”

• More men than women answered “paying more attention to terrorism.” • Based on age, many respondents aged 25-34, and based on income, many respondents with an annual income of more than 10 million

yen think the media is “paying more attention to terrorism.”

29 Survey On Privacy

2 Where Media Attention is Most Prevalent

(For reference when n<30)

Q14. Q15. Please select one statement from the following that is closest to your opinion on the mass media.

[Government]

n= (%)

(516)

Employed full time (180)

Employed part time (53)

Unemployed (28)

Student (52)

Housewife (106)

Retired (34)

Self-employed (53)

Not sure/no answer (10)

Graduated from an elementary/a middle / junior high school

(14)

Graduated from a high school (154)

Graduated from a nationalcollege

(11)

Graduated from a vocationalschool/junior college

(115)

Started a college but did notgraduate

(18)

Graduated from a college (177)

Graduated from a graduateschool

(17)

Not sure/don't want to answer (10)

Total

Educa-tion

Job

21.7

26.7

15.1

25.0

21.2

17.0

23.5

18.9

20.0

35.7

18.8

27.3

14.8

11.1

28.8

29.4

11.6

8.9

11.3

10.7

15.4

15.1

8.8

15.1

7.1

11.7

9.1

10.4

16.7

11.3

17.6

20.0

43.9

50.9

53.6

44.2

50.0

61.8

49.1

50.0

28.6

48.1

45.5

55.7

50.0

45.8

41.2

50.0

18.4

20.6

22.6

10.7

19.2

17.9

5.9

17.0

30.0

28.6

21.4

18.2

19.1

22.2

14.1

11.8

30.0

48.3

The mass media is paying more attention to terrorism.

The mass media is paying more attention to invasion of privacy of thecitizens by the government. The mass media is paying equal attention to both issues.

Not sure

[Private companies]

(%)

17.8

24.4

13.2

25.0

13.5

9.4

17.6

17.0

20.0

14.3

14.9

9.1

8.7

16.7

26.6

29.4

10.0

18.0

14.4

18.9

14.3

15.4

25.5

23.5

17.0

10.0

21.4

19.5

27.3

17.4

27.8

15.3

23.5

10.0

43.9

41.5

50.0

44.2

46.2

55.9

49.1

50.0

28.6

45.5

54.5

52.2

38.9

44.6

35.3

50.0

18.2

17.2

26.4

10.7

26.9

18.9

2.9

17.0

20.0

35.7

20.1

9.1

21.7

16.7

13.6

11.8

30.0

45.9

The mass media is paying more attention to terrorism.

The mass media is paying more attention to invasion of privacy of consumers.

The mass media is paying equal attention to both issues.

Not sure

• Many retired respondents think the media is “paying equal attention to both issues” (62% in terrorism vs. the government and 56% in

terrorism vs. private companies). • Also, many housewives and retired respondents think that the media is “paying more attention to invasion of privacy by private

companies” (26% and 24%, respectively).

• Many retired respondents think the media is “paying equal attention to both issues” (62% in terrorism vs. the government and 56% in

terrorism vs. private companies). • Also, many housewives and retired respondents think that the media is “paying more attention to invasion of privacy by private

companies” (26% and 24%, respectively).

30 Survey On Privacy

3 Attitude towards Media Attention Given to Different Social Groups’ Privacy of Personal Information

Q16. Regarding mass media coverage on privacy of personal information, what do you think are the attention levels of the mass media on the following groups?

*<Total of “High”> Base: All respondents, “High attention” + “Somewhat high attention”

“Famous people,” “high-level government officials,” and “high income group” are associated with high level of media

attention (total of “high”*: 84%, 79%, and 72%, respectively).

“Famous people,” “high-level government officials,” and “high income group” are associated with high level of media

attention (total of “high”*: 84%, 79%, and 72%, respectively).

n= (%)

Famous people (516) 84.3

High-level government officials (516) 78.9

High income group (516) 72.1

Middle income group (516) 34.1

Racial or ethnic minorities (516) 25.4

Immigrants (516) 22.7

Low income group (516) 22.1

People in the same group as you (516) 20.0

Homeless people (516) 19.6

Total of"High"

30.0

24.4

38.0

3.3

8.1

12.8

31.8

32.6

38.6

26.9

20.9

33.1

30.0

18.0

15.9

15.5

15.9

16.1

6.6

4.1

3.5

9.5

11.2

11.8

14.7

17.2

15.9

15.3

17.1

15.5

2.9

3.3

1.7

14.9

25.6

25.6 35.9

36.2

21.3

57.9

39.0

4.1

7.4

6.8

63.0

Low attention

Somewhat low attention

Somewhat high attention

High attention

Don't know/not sure

31 Survey On Privacy

3 Attitude towards Media Attention Given to Different Social Groups’ Privacy of Personal Information

(For reference when n<30)

Q16. Regarding mass media coverage on privacy of personal information, what do you think are the attention levels of the mass media on the following groups?

*<Total of “High”> Base: All respondents, “High attention” + “Somewhat high attention”

• Total score of “high”* for groups other than “famous people,” “high-level government officials,” and “high income group” are slightly

higher among men than women. • The score for “low income group” tends to be higher among younger age groups, and “immigrants” among older age groups. • The score for “people in the same group” is high (27%) among respondents with an annual income of more than 8 million yen.

• Total score of “high”* for groups other than “famous people,” “high-level government officials,” and “high income group” are slightly

higher among men than women. • The score for “low income group” tends to be higher among younger age groups, and “immigrants” among older age groups. • The score for “people in the same group” is high (27%) among respondents with an annual income of more than 8 million yen.

(%)

Famouspeople

High-levelgovernment

officials

High incomegroup

Middleincome group

Racial orethnic

minorities

Immigrants Low incomegroup

People in thesame group

as you

Homelesspeople

n=(516) 84.3 78.9 72.1 34.1 25.4 22.7 22.1 20.0 19.6

Male (258) 84.5 81.0 73.3 38.8 29.1 26.4 25.2 25.6 23.6Female (258) 84.1 76.7 70.9 29.5 21.7 19.0 19.0 14.3 15.518-24 (86) 74.4 65.1 60.5 31.4 29.1 12.8 38.4 29.1 26.725-34 (86) 87.2 83.7 76.7 32.6 24.4 22.1 27.9 16.3 23.335-44 (86) 87.2 72.1 67.4 27.9 23.3 17.4 26.7 23.3 17.445-54 (86) 84.9 79.1 80.2 38.4 23.3 24.4 15.1 14.0 16.355-64 (86) 86.0 87.2 70.9 34.9 24.4 30.2 15.1 22.1 14.065+ (86) 86.0 86.0 76.7 39.5 27.9 29.1 9.3 15.1 19.8Less than 1 million yen (24) 87.5 66.7 70.8 41.7 25.0 25.0 20.8 25.0 25.01-2 million yen (16) 87.5 87.5 56.3 25.0 25.0 25.0 25.0 0.0 25.02-3 million yen (44) 88.6 77.3 81.8 29.5 27.3 22.7 15.9 15.9 15.93-4 million yen (48) 93.8 83.3 77.1 54.2 29.2 29.2 22.9 18.8 25.04-5 million yen (50) 82.0 86.0 70.0 36.0 26.0 22.0 26.0 24.0 20.05-6 million yen (46) 95.7 84.8 82.6 37.0 19.6 17.4 19.6 19.6 15.26-7 million yen (31) 83.9 80.6 77.4 32.3 29.0 19.4 25.8 22.6 19.47-8 million yen (41) 82.9 80.5 63.4 26.8 31.7 26.8 17.1 14.6 17.18-10 million yen (56) 87.5 83.9 69.6 37.5 21.4 19.6 17.9 26.8 16.1More than 10 million yen (44) 84.1 75.0 75.0 25.0 22.7 25.0 18.2 27.3 22.7Not sure (45) 77.8 73.3 68.9 31.1 26.7 15.6 33.3 22.2 15.6Don't want to answer (71) 70.4 70.4 66.2 29.6 23.9 25.4 23.9 14.1 22.5

Total

Gender

Income

Age

25.4 22.7 22.1 20.0 19.6

34.1

72.178.9

84.3

0

20

40

60

80

100(% Total of "High")

[% difference] Total +10pt Total +5pt Total -5pt Total -10pt

Only w hen n>=30

32 Survey On Privacy

3 Attitude towards Media Attention Given to Different Social Groups’ Privacy of Personal Information

(For reference when n<30)

Q16. Regarding mass media coverage on privacy of personal information, what do you think are the attention levels of the mass media on the following groups?

• Scores for all groups except for “low income group” and “people in the same group” are high among retired respondents. • On the other hand, scores for “low income group,” “people in the same group,” and “homeless people” are high among students.

• Scores for all groups except for “low income group” and “people in the same group” are high among retired respondents. • On the other hand, scores for “low income group,” “people in the same group,” and “homeless people” are high among students.

*<Total of “High”> Base: All respondents, “High attention” + “Somewhat high attention”

(%)

Famouspeople

High-levelgovernment

officials

High incomegroup

Middleincome group

Racial orethnic

minorities

Immigrants Low incomegroup

People in thesame group

as you

Homelesspeople

n=(516) 84.3 78.9 72.1 34.1 25.4 22.7 22.1 20.0 19.6

Employed full time (180) 87.2 81.1 73.9 40.0 26.1 21.1 21.1 21.1 20.0Employed part time (53) 83.0 75.5 71.7 30.2 20.8 18.9 18.9 15.1 15.1Unemployed (28) 78.6 78.6 60.7 21.4 25.0 35.7 25.0 17.9 14.3Student (52) 78.8 61.5 65.4 34.6 26.9 15.4 42.3 30.8 32.7Housewife (106) 84.9 77.4 67.9 27.4 22.6 23.6 17.0 17.0 14.2Retired (34) 97.1 94.1 88.2 50.0 38.2 35.3 11.8 14.7 26.5Self-employed (53) 79.2 84.9 79.2 28.3 24.5 20.8 22.6 20.8 15.1Not sure/no answer (10) 60.0 80.0 60.0 30.0 20.0 30.0 30.0 20.0 40.0Graduated from an elementary/a middle / junior high school

(14) 78.6 85.7 42.9 35.7 28.6 35.7 21.4 7.1 35.7

Graduated from a high school (154) 86.4 82.5 71.4 33.8 23.4 20.1 18.8 19.5 22.1Graduated from a national college (11) 72.7 72.7 54.5 45.5 27.3 36.4 18.2 18.2 27.3Graduated from a vocationalschool/junior college

(115) 83.5 71.3 73.9 27.0 15.7 20.0 21.7 15.7 13.0

Started a college but did not graduate (18) 83.3 72.2 88.9 38.9 22.2 5.6 27.8 22.2 11.1Graduated from a college (177) 85.3 80.2 72.3 36.2 32.2 26.0 24.9 24.3 22.6Graduated from a graduate school (17) 94.1 94.1 88.2 52.9 23.5 23.5 17.6 29.4 5.9Not sure/don't want to answer (10) 50.0 70.0 60.0 30.0 50.0 30.0 30.0 0.0 10.0

Educa-tion

Job

Total

25.4 22.7 22.1 20.0 19.6

34.1

72.178.9

84.3

0

20

40

60

80

100(% Total of "High")

[% difference] Total +10pt Total +5pt Total -5pt Total -10pt

Only w hen n>=30

4 Level of Trust in Organizations Gathering Personal Information

34 Survey On Privacy

1 Level of Trust that Government / Private Companies Will Protect Citizen / Customer Personal Info

Q5. Regarding the protection of personal information, how much do you trust that the Japanese government is balancing national security and personal rights?Q6. How much do you trust that companies such as banks, credit card companies, and retail stores protect your personal information?

(For reference when n<30)

[Japanese government]

Top2Box

n= (%)

(516) 13.4

Male (258) 17.4

Female (258) 9.3

18-24 (86) 11.6

25-34 (86) 10.5

35-44 (86) 11.6

45-54 (86) 10.5

55-64 (86) 7.0

65+ (86) 29.1

Less than 1 million yen (24) 12.5

1-2 million yen (16) 18.8

2-3 million yen (44) 11.4

3-4 million yen (48) 25.0

4-5 million yen (50) 20.0

5-6 million yen (46) 6.5

6-7 million yen (31) 16.1

7-8 million yen (41) 14.6

8-10 million yen (56) 17.9

More than 10 million yen (44) 9.1

Not sure (45) 11.1

Don't want to answer (71) 4.2

Total

Gender

Income

Age

13.4

17.4

9.3

11.6

10.5

11.6

10.5

7.0

29.1

12.5

18.8

11.4

25.0

20.0

6.5

16.1

14.6

17.9

9.1

11.1

4.2

58.1

59.7

54.7

61.6

58.1

66.3

60.5

52.3

50.0

43.8

61.4

37.5

58.0

56.5

64.5

56.1

62.5

77.3

57.8

66.2

20.0

20.5

19.4

17.4

25.6

26.7

16.3

18.6

15.1

25.0

18.8

22.7

25.0

16.0

26.1

16.1

22.0

14.3

9.1

24.4

21.1

7.8

3.9

11.6

16.3

2.3

3.5

7.0

14.0

3.5

12.5

18.8

4.5

12.5

6.0

10.9

3.2

7.3

5.4

4.5

6.7

8.5

58.9

Very high

Reasonably high

Fairly low

Very low

Notsure

[Private companies]

Top2Box

(%)

32.2

34.5

29.8

31.4

32.6

24.4

27.9

31.4

45.3

29.2

37.5

45.5

35.4

28.0

21.7

16.1

41.5

44.6

36.4

26.7

23.9

0.8

1.2

1.2

1.2

30.8

32.6

29.1

29.1

31.4

23.3

27.9

29.1

44.2

29.2

37.5

43.2

33.3

26.0

21.7

16.1

39.0

42.9

36.4

24.4

22.5

46.5

50.4

44.2

50.0

51.2

53.5

48.8

43.0

41.7

56.3

40.9

47.9

56.0

54.3

61.3

31.7

41.1

54.5

44.4

53.5

13.4

14.3

12.4

11.6

16.3

19.8

11.6

15.1

5.8

16.7

9.1

8.3

14.0

21.7

12.9

22.0

8.9

6.8

20.0

14.1

6.0

4.7

7.4

12.8

1.2

4.7

7.0

4.7

5.8

12.5

6.3

4.5

8.3

2.0

2.2

9.7

4.9

5.4

2.3

8.9

8.51.4

2.2

1.8

2.4

2.0

2.1

2.3

2.3

2.3

1.9

1.4 48.4

Very high

Reasonably high

Fairly low

Very low

Notsure

*<Top2Box> Base: All respondents, “Very high” + “Reasonably high”

Trust level (Top2Box*) towards the government is 13%. On the other hand, trust level towards private companies is 32%, showing higher trust level towards private companies.

• More men than women show higher trust level towards both the government and private companies. • Respondents aged 65 or over show high trust levels towards the government (29%) and private companies (45%). • Respondents with an annual income of 2-3 million yen, 7-8 million yen, and 8-10 million yen show high trust level towards private

companies (46%, 42%, and 45%, respectively).

Trust level (Top2Box*) towards the government is 13%. On the other hand, trust level towards private companies is 32%, showing higher trust level towards private companies.

• More men than women show higher trust level towards both the government and private companies. • Respondents aged 65 or over show high trust levels towards the government (29%) and private companies (45%). • Respondents with an annual income of 2-3 million yen, 7-8 million yen, and 8-10 million yen show high trust level towards private

companies (46%, 42%, and 45%, respectively).

35 Survey On Privacy

1 Level of Trust that Government / Private Companies Will Protect Citizen / Customer Personal Info

(For reference when n<30)

Q5. Regarding the protection of personal information, how much do you trust that the Japanese government is balancing national security and personal rights?Q6. How much do you trust that companies such as banks, credit card companies, and retail stores protect your personal information?

[Japanese government]

Top2Box

n= (%)

(516) 13.4

Employed full time (180) 11.7

Employed part time (53) 5.7

Unemployed (28) 21.4

Student (52) 15.4

Housewife (106) 14.2

Retired (34) 26.5

Self-employed (53) 11.3

Not sure/no answer (10) 10.0

Graduated from an elementary/a middle / junior high school

(14) 21.4

Graduated from a high school (154) 18.2

Graduated from a nationalcollege

(11) 9.1

Graduated from a vocationalschool/junior college

(115) 12.2

Started a college but did notgraduate

(18) 16.7

Graduated from a college (177) 9.6

Graduated from a graduateschool

(17) 17.6

Not sure/don't want to answer (10) -

Total

Educa-tion

Job

13.4

11.7

5.7

21.4

15.4

14.2

26.5

11.3

10.0

21.4

18.2

9.1

12.2

16.7

9.6

17.6

65.0

64.2

50.0

55.8

56.6

52.9

50.9

50.0

35.7

53.2

90.9

62.6

38.9

63.8

58.8

50.0

20.0

15.6

24.5

21.4

15.4

17.9

20.6

34.0

40.0

21.4

18.8

18.3

27.8

22.0

17.6

30.0

7.8

7.8

5.7

7.1

13.5

11.3

3.8

21.4

9.7

7.0

16.7

4.5

5.9

20.0

58.9

Very high

Reasonably high

Fairly low

Very low

Notsure

[Private companies]

Top2Box

(%)

32.2

32.2

18.9

32.1

32.7

31.1

50.0

37.7

20.0

50.0

40.3

36.4

24.3

22.2

30.5

35.3

10.0

0.9

30.8

30.6

18.9

32.1

30.8

30.2

47.1

35.8

20.0

50.0

37.0

36.4

24.3

22.2

29.4

35.3

10.0

51.1

56.6

46.4

44.2

51.9

41.2

37.7

30.0

14.3

39.6

54.5

58.3

38.9

50.3

58.8

80.0

13.4

12.2

18.9

14.3

9.6

8.5

5.9

22.6

50.0

21.4

11.0

13.0

27.8

15.3

5.9

10.0

6.0

4.4

5.7

7.1

13.5

8.5

2.9

1.9

14.3

9.1

9.1

4.3

11.1

4.01.1

3.2

1.9

2.9

1.9

1.7

1.4 48.4

Very high

Reasonably high

Fairly low

Very low

Notsure

*<Top2Box> Base: All respondents, “Very high” + “Reasonably high”

• Many retired respondents show high trust level (Top2Box*) towards private companies (50%). On the other hand, part-timers’ trust levels

towards both the government and private companies remain low (6% and 19%).

• Many retired respondents show high trust level (Top2Box*) towards private companies (50%). On the other hand, part-timers’ trust levels

towards both the government and private companies remain low (6% and 19%).

36 Survey On Privacy

2 Attitude toward Providing Personal Information on Websites

Q11. Regarding your privacy, how worried are you about providing your personal information such as name, address, date of birth, and sex on a website?

(For reference when n<30)

83% is “worried” (Top2Box*). • The score for Top2Box is low (74%) among respondents aged 18-24. • The score for Top2Box is low (71%) among respondents with an annual income of 8-10 million yen.

83% is “worried” (Top2Box*). • The score for Top2Box is low (74%) among respondents aged 18-24. • The score for Top2Box is low (71%) among respondents with an annual income of 8-10 million yen.

Top2Box

n= (%)

(516) 82.6

Male (258) 82.2

Female (258) 82.9

18-24 (86) 74.4

25-34 (86) 88.4

35-44 (86) 86.0

45-54 (86) 86.0

55-64 (86) 81.4

65+ (86) 79.1

Less than 1 million yen (24) 66.7

1-2 million yen (16) 81.3

2-3 million yen (44) 88.6

3-4 million yen (48) 81.3

4-5 million yen (50) 84.0

5-6 million yen (46) 84.8

6-7 million yen (31) 83.9

7-8 million yen (41) 87.8

8-10 million yen (56) 71.4

More than 10 million yen (44) 88.6

Not sure (45) 84.4

Don't want to answer (71) 83.1

Income

Age

Total

Gender

19.0

18.2

19.8

19.8

23.3

24.4

12.8

16.3

17.4

16.7

25.0

15.9

16.7

20.0

15.2

16.1

22.0

21.4

18.2

20.0

21.1

63.6

64.0

63.2

54.7

65.1

61.6

73.3

65.1

61.6

50.0

56.3

72.7

64.6

64.0

69.6

67.7

65.9

50.0

70.5

64.4

62.0

15.5

13.2

20.9

8.1

11.6

10.5

16.3

18.6

29.2

18.8

11.4

16.7

16.0

10.9

16.1

12.2

25.0

6.8

13.3

7.0 1.4

2.7

1.9

3.5

3.5

3.5

2.3

2.3

2.3

2.3

4.2

2.1

2.2

3.6

4.5

2.2

8.5

14.3

2.2

1.2

1.2

0.4

0.4

0.4

Very worried

Somewhat worried

Not very worried

Not worried at all

Not sure

*<Top2Box> Base: All respondents, “Very worried” + “Somewhat worried”

37 Survey On Privacy

2 Attitude toward Providing Personal Information on Websites

(For reference when n<30)

• The score for Top2Box* is low (69%) among students, while it is high (94%) among retired respondents. • The score for Top2Box is low (75%) among high school graduates.

• The score for Top2Box* is low (69%) among students, while it is high (94%) among retired respondents. • The score for Top2Box is low (75%) among high school graduates.

Q11. Regarding your privacy, how worried are you about providing your personal information such as name, address, date of birth, and sex on a website?

Top2Box

n= (%)

(516) 82.6

Employed full time (180) 82.8

Employed part time (53) 86.8

Unemployed (28) 82.1

Student (52) 69.2

Housewife (106) 83.0

Retired (34) 94.1

Self-employed (53) 81.1

Not sure/no answer (10) 90.0

Graduated from an elementary/a middle / junior high school

(14) 85.7

Graduated from a high school (154) 74.7

Graduated from a nationalcollege

(11) 81.8

Graduated from a vocationalschool/junior college

(115) 88.7

Started a college but did notgraduate

(18) 77.8

Graduated from a college (177) 85.9

Graduated from a graduateschool

(17) 76.5

Not sure/don't want to answer (10) 90.0

Total

Educa-tion

Job

19.0

20.6

22.6

10.7

19.2

17.9

17.6

18.9

10.0

7.1

17.5

27.3

20.0

22.2

19.2

23.5

20.0

63.6

62.2

64.2

71.4

50.0

65.1

76.5

62.3

80.0

78.6

57.1

54.5

68.7

55.6

66.7

52.9

70.0

15.6

7.5

14.3

25.0

13.2

5.9

15.1

10.0

22.1

18.2

8.7

22.2

11.3

23.5

2.7

1.7

5.7

3.6

3.8

3.8

1.9

14.3

2.6

2.6

2.3

10.0

14.3

0.6

0.6

1.9

1.9

0.4

Very worried

Somewhat worried

Not very worried

Not worried at all

Not sure

*<Top2Box> Base: All respondents, “Very worried” + “Somewhat worried”

38 Survey On Privacy

3 Who Should Say How Personal Info is Used on Websites

Q12. Who do you think should have the greatest right to decide how a company uses their website to track personal activities or information?

(For reference when n<30)

n= (%)

(516)

Male (258)

Female (258)

18-24 (86)

25-34 (86)

35-44 (86)

45-54 (86)

55-64 (86)

65+ (86)

Less than 1 million yen (24)

1-2 million yen (16)

2-3 million yen (44)

3-4 million yen (48)

4-5 million yen (50)

5-6 million yen (46)

6-7 million yen (31)

7-8 million yen (41)

8-10 million yen (56)

More than 10 million yen (44)

Not sure (45)

Don't want to answer (71)

Income

Age

Total

Gender

12.2

14.7

9.7

11.6

16.3

7.0

10.5

8.1

19.8

4.2

18.8

15.9

4.2

30.0

10.9

12.9

12.2

8.9

9.1

8.9

11.3

32.2

33.3

31.0

24.4

30.2

36.0

34.9

33.7

33.7

20.8

18.8

31.8

47.9

32.0

30.4

35.5

29.3

33.9

31.8

26.7

32.4

34.5

27.9

37.2

33.7

33.7

26.7

32.6

23.3

54.2

31.3

27.3

29.2

16.0

28.3

32.3

36.6

32.1

38.6

33.3

29.6

24.4

17.4

31.4

26.7

19.8

23.3

27.9

25.6

23.3

20.8

31.3

25.0

18.8

22.0

30.4

19.4

22.0

25.0

20.5

31.1

26.8

31.2

Government Companies that run the website

Users of the website

Not sure

“Companies that run the website” and “users of the website” are in tight competition (32% and 31%). • Many women answered “not sure” (31%). • Top answer among respondents aged 34 or under is “users of the website” and age 35 or over “companies that run the website.” Many

respondents aged 65 or over selected “the government” (20%). • Many respondents with an annual income of 4-5 million yen selected “the government” (30%).

“Companies that run the website” and “users of the website” are in tight competition (32% and 31%). • Many women answered “not sure” (31%). • Top answer among respondents aged 34 or under is “users of the website” and age 35 or over “companies that run the website.” Many

respondents aged 65 or over selected “the government” (20%). • Many respondents with an annual income of 4-5 million yen selected “the government” (30%).

39 Survey On Privacy

3 Who Should Say How Personal Info is Used on Websites

(For reference when n<30)

Q12. Who do you think should have the greatest right to decide how a company uses their website to track personal activities or information?

n= (%)

(516)

Employed full time (180)

Employed part time (53)

Unemployed (28)

Student (52)

Housewife (106)

Retired (34)

Self-employed (53)

Not sure/no answer (10)

Graduated from an elementary/a middle / junior high school

(14)

Graduated from a high school (154)

Graduated from a nationalcollege

(11)

Graduated from a vocationalschool/junior college

(115)

Started a college but did notgraduate

(18)

Graduated from a college (177)

Graduated from a graduateschool

(17)

Not sure/don't want to answer (10)

Total

Educa-tion

Job

12.2

12.8

25.0

15.4

11.3

20.6

5.7

20.0

28.6

12.3

9.1

10.4

11.1

13.0

5.9

10.0

32.2

35.0

30.2

25.0

26.9

29.2

35.3

39.6

20.0

7.1

33.8

45.5

38.3

22.2

27.7

41.2

40.0

32.8

35.8

14.3

36.5

27.4

29.4

28.3

60.0

28.6

26.0

45.5

27.8

33.3

35.6

47.1

30.0

24.4

19.4

32.1

35.7

21.2

32.1

14.7

26.4

35.7

27.9

23.5

33.3

23.7

5.9

20.0

1.9

31.2

Government Companies that run the website

Users of the website

Not sure

• Many students selected “users of the website” (37%), while many full-time workers, retired, and self-employed respondents selected

“companies that run the website” (35%, 35%, and 40%, respectively).

• Many students selected “users of the website” (37%), while many full-time workers, retired, and self-employed respondents selected

“companies that run the website” (35%, 35%, and 40%, respectively).

40 Survey On Privacy

4 Attitude towards Business Creating Profiles of Customers

Q28. Many companies have individual customer data files that includes purchase tendencies, individual characteristics, and credit card history. How much would you allow a company to notify you about products or services that might interest you using a data file about you?

(For reference when n<30)

Top2Box

n= (%)

(516) 59.5

Male (258) 65.1

Female (258) 53.9

18-24 (86) 54.7

25-34 (86) 65.1

35-44 (86) 54.7

45-54 (86) 57.0

55-64 (86) 58.1

65+ (86) 67.4

Less than 1 million yen (24) 62.5

1-2 million yen (16) 56.3

2-3 million yen (44) 59.1

3-4 million yen (48) 62.5

4-5 million yen (50) 68.0

5-6 million yen (46) 67.4

6-7 million yen (31) 45.2

7-8 million yen (41) 63.4

8-10 million yen (56) 73.2

More than 10 million yen (44) 70.5

Not sure (45) 42.2

Don't want to answer (71) 43.7

Income

Age

Total

Gender

1.2

56.8

61.2

52.3

51.2

62.8

50.0

55.8

58.1

62.8

62.5

50.0

56.8

58.3

66.0

65.2

45.2

56.1

69.6

65.9

42.2

42.3

26.4

32.2

31.4

27.9

29.1

34.9

27.9

24.4

29.2

18.8

36.4

29.2

22.0

21.7

48.4

24.4

17.9

22.7

44.4

35.2

7.4

5.8

8.9

7.0

11.6

4.7

11.6

5.8

25.0

4.2

10.0

6.5

6.5

12.2

13.3

9.9

3.9

2.7

5.0

7.0

3.5

4.7

3.5

2.3

2.3

8.3

2.3

4.2

4.3

5.4

4.5

11.31.4

3.6

2.2

2.0

2.3

2.3

3.5

1.6

3.9

2.7

4.5

7.3

4.2

6.3

4.7

4.7

29.3

2.3

3.6

3.5

2.3

Very acceptable

Somewhat acceptable

Not very acceptable

Not acceptable at all

Not sure

*<Top2Box> Base: All respondents, “Very acceptable” + “Somewhat acceptable”

60% selected “acceptable” (Top2Box*). • 54% of women selected “acceptable.” Many men selected “acceptable” (65%). • 65% of respondents aged 25-34 and 67% of those aged 65 or over selected “acceptable.” • Less than half of respondents with an annual income of 6-7 million yen selected “acceptable” (45%).

60% selected “acceptable” (Top2Box*). • 54% of women selected “acceptable.” Many men selected “acceptable” (65%). • 65% of respondents aged 25-34 and 67% of those aged 65 or over selected “acceptable.” • Less than half of respondents with an annual income of 6-7 million yen selected “acceptable” (45%).

41 Survey On Privacy

4 Attitude towards Business Creating Profiles of Customers

(For reference when n<30)

• While many retired respondents selected “acceptable” (77%), not many part-timers and self-employed respondents selected “acceptable”

(53%).

• While many retired respondents selected “acceptable” (77%), not many part-timers and self-employed respondents selected “acceptable”

(53%).

Q28. Many companies have individual customer data files that includes purchase tendencies, individual characteristics, and credit card history. How much would you allow a company to notify you about products or services that might interest you using a data file about you?

Top2Box

n= (%)

(516) 59.5

Employed full time (180) 62.2

Employed part time (53) 52.8

Unemployed (28) 67.9

Student (52) 55.8

Housewife (106) 57.5

Retired (34) 76.5

Self-employed (53) 52.8

Not sure/no answer (10) 40.0

Graduated from an elementary/a middle / junior high school

(14) 50.0

Graduated from a high school (154) 63.0

Graduated from a nationalcollege

(11) 63.6

Graduated from a vocationalschool/junior college

(115) 57.4

Started a college but did notgraduate

(18) 50.0

Graduated from a college (177) 59.3

Graduated from a graduateschool

(17) 70.6

Not sure/don't want to answer (10) 40.0

Total

Educa-tion

Job

3.9

7.1

5.8

14.3

11.8

56.8

58.3

52.8

60.7

50.0

56.6

73.5

52.8

40.0

35.7

60.4

63.6

55.7

50.0

57.1

58.8

40.0

28.3

30.2

21.4

34.6

31.1

17.6

34.0

30.0

21.4

26.0

27.3

30.4

44.4

29.9

29.4

40.0

7.4

6.7

13.2

7.1

3.8

4.7

5.9

9.4

30.0

7.1

7.8

9.1

7.8

7.9

10.0

3.9

2.8

3.8

3.6

5.8

6.6

3.8

21.4

3.2

4.3

5.6

2.8

10.0

2.3

1.7

2.6

2.9

0.9

2.7 29.3

Very acceptable

Somewhat acceptable

Not very acceptable

Not acceptable at all

Not sure

*<Top2Box> Base: All respondents, “Very acceptable” + “Somewhat acceptable”

5 Extent of Say in What Happens to Personal Information

43 Survey On Privacy

1 Extent of Say What Happens to Personal Information

Q2. How much right to decide do you think you have on the use of your own personal information?

(For reference when n<30)

Top2Box

n= (%)

(516) 62.2

Male (258) 63.2

Female (258) 61.2

18-24 (86) 54.7

25-34 (86) 54.7

35-44 (86) 62.8

45-54 (86) 66.3

55-64 (86) 62.8

65+ (86) 72.1

Less than 1 million yen (24) 58.3

1-2 million yen (16) 68.8

2-3 million yen (44) 70.5

3-4 million yen (48) 60.4

4-5 million yen (50) 70.0

5-6 million yen (46) 58.7

6-7 million yen (31) 67.7

7-8 million yen (41) 53.7

8-10 million yen (56) 62.5

More than 10 million yen (44) 63.6

Not sure (45) 55.6

Don't want to answer (71) 60.6

Total

Gender

Income

Age

26.7

29.5

24.0

19.8

19.8

25.6

29.1

29.1

37.2

20.8

43.8

34.1

29.2

24.0

26.1

32.3

9.8

25.0

29.5

24.4

29.6

35.5

33.7

37.2

34.9

34.9

37.2

37.2

33.7

34.9

37.5

25.0

36.4

31.3

46.0

32.6

35.5

43.9

37.5

34.1

31.1

31.0

27.5

31.8

37.2

36.0

27.9

23.3

31.4

22.1

33.3

25.0

22.7

29.2

18.0

30.4

32.3

41.5

30.4

29.5

37.8

28.2

3.3

4.7

4.7

1.2

2.3

7.0

3.5

4.2

6.3

8.7

5.4

4.4

5.6

29.7

2.3

3.5

2.3

2.2

1.8

2.2

5.6

4.9

6.8

12.0

4.2

6.8

6.3

4.2

4.7

7.0

8.1

3.5

7.4

4.8

1.9

1.2

Complete right

a lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

27% selected “complete right to decide,” and 36% selected “a lot of right to decide.” Top2Box* accounts for 62%. • More men than women selected “complete right to decide” (men 30%, women 24%).• The score for “complete right to decide” increases as the age increases. • Not many respondents with an annual income of 7-8 million yen selected “complete right to decide” (10%).

27% selected “complete right to decide,” and 36% selected “a lot of right to decide.” Top2Box* accounts for 62%. • More men than women selected “complete right to decide” (men 30%, women 24%).• The score for “complete right to decide” increases as the age increases. • Not many respondents with an annual income of 7-8 million yen selected “complete right to decide” (10%).

44 Survey On Privacy

1 Extent of Say What Happens to Personal Information

(For reference when n<30)

Q2. How much right to decide do you think you have on the use of your own personal information?

Top2Box

n= (%)

(516) 62.2

Employed full time (180) 58.9

Employed part time (53) 54.7

Unemployed (28) 71.4

Student (52) 55.8

Housewife (106) 57.5

Retired (34) 82.4

Self-employed (53) 77.4

Not sure/no answer (10) 70.0

Graduated from an elementary/a middle / junior high school

(14) 57.1

Graduated from a high school (154) 67.5

Graduated from a national college (11) 63.6

Graduated from a vocational school/junior college

(115) 62.6

Started a college but did not graduate (18) 33.3

Graduated from a college (177) 59.9

Graduated from a graduate school (17) 70.6

Not sure/don't want to answer (10) 60.0

Total

Educa-tion

Job

26.7

24.4

26.4

28.6

17.3

18.9

41.2

49.1

30.0

42.9

26.6

27.3

27.0

22.2

25.4

23.5

40.0

35.5

34.4

28.3

42.9

38.5

38.7

41.2

28.3

40.0

14.3

40.9

36.4

35.7

11.1

34.5

47.1

20.0

28.3

37.7

14.3

38.5

36.8

17.6

20.8

20.0

28.6

26.0

36.4

29.6

61.1

31.1

23.5

10.0

3.3

3.3

3.8

7.1

3.8

2.8

1.9

10.0

14.3

3.9

2.6

5.6

20.0

29.7

2.8

1.9

2.6

10.0

5.9

7.3

5.2

7.1

3.8

9.4

4.8

1.7

Complete right

a lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

• 17% of students and 19% of housewives selected “complete right to decide.” On the other hand, many retired and self-employed

respondents selected “complete right to decide” (41% and 49%, respectively).

• 17% of students and 19% of housewives selected “complete right to decide.” On the other hand, many retired and self-employed

respondents selected “complete right to decide” (41% and 49%, respectively).

45 Survey On Privacy

2 Extent of Say What Happens to Personal Info Collected byPrivate and Government Organizations<1>

Q29. In this case, how much did Taro have the right to decide on the use of his personal information?

(For reference when n<30)

Taro went to a drugstore to purchase a film that was for sale. At the store Taro was informed that he must fill in an application to make a member's card to receive the discount. The application form required him to provide personal information such as his address, occupation, and marriage status, and he filled it in to get the privilege of the special price.

Top2Box

n= (%)

(516) 40.3

Male (258) 42.2

Female (258) 38.4

18-24 (86) 34.9

25-34 (86) 36.0

35-44 (86) 37.2

45-54 (86) 38.4

55-64 (86) 46.5

65+ (86) 48.8

Less than 1 million yen (24) 41.7

1-2 million yen (16) 62.5

2-3 million yen (44) 43.2

3-4 million yen (48) 39.6

4-5 million yen (50) 48.0

5-6 million yen (46) 52.2

6-7 million yen (31) 35.5

7-8 million yen (41) 39.0

8-10 million yen (56) 35.7

More than 10 million yen (44) 31.8

Not sure (45) 37.8

Don't want to answer (71) 33.8

Income

Age

Total

Gender

11.0

13.6

8.5

10.5

14.0

10.5

8.1

11.6

11.6

16.7

18.2

14.6

18.0

10.9

9.7

12.2

3.6

13.6

4.4

8.5

29.3

28.7

29.8

24.4

22.1

26.7

30.2

34.9

37.2

25.0

62.5

25.0

25.0

30.0

41.3

25.8

26.8

32.1

18.2

33.3

25.4

41.5

43.0

48.8

48.8

43.0

44.2

33.7

34.9

41.7

37.5

40.9

45.8

46.0

28.3

48.4

39.0

48.2

45.5

48.9

36.6

12.0

12.0

12.0

10.5

9.3

15.1

15.1

15.1

7.0

8.3

9.1

8.3

6.0

10.9

12.9

14.6

12.5

18.2

13.3

18.3

5.4

4.3

6.6

5.8

5.8

4.7

2.3

4.7

9.3

8.3

6.8

6.3

8.7

3.2

7.3

3.6

4.5

11.3

42.2

Complete right

A lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

11% selected “used complete right to decide.” • More men than women think he “used complete right to decide” (men 14%, women 9%). • The score for Top2Box* increases as the age increases. • Not many respondents with an annual income of 8-10 million yen selected “used complete right to decide” (4%).

11% selected “used complete right to decide.” • More men than women think he “used complete right to decide” (men 14%, women 9%). • The score for Top2Box* increases as the age increases. • Not many respondents with an annual income of 8-10 million yen selected “used complete right to decide” (4%).

46 Survey On Privacy (For reference when n<30)

2 Extent of Say What Happens to Personal Info Collected byPrivate and Government Organizations<1>

Q29. In this case, how much did Taro have the right to decide on the use of his personal information?

Taro went to a drugstore to purchase a film that was for sale. At the store Taro was informed that he must fill in an application to make a member's card to receive the discount. The application form required him to provide personal information such as his address, occupation, and marriage status, and he filled it in to get the privilege of the special price.

Top2Box

n= (%)

(516) 40.3

Employed full time (180) 37.2

Employed part time (53) 35.8

Unemployed (28) 46.4

Student (52) 38.5

Housewife (106) 38.7

Retired (34) 64.7

Self-employed (53) 45.3

Not sure/no answer (10) 20.0

Graduated from an elementary/a middle / junior high school

(14) 28.6

Graduated from a high school (154) 48.7

Graduated from a nationalcollege

(11) 27.3

Graduated from a vocationalschool/junior college

(115) 31.3

Started a college but did notgraduate

(18) 38.9

Graduated from a college (177) 40.1

Graduated from a graduateschool

(17) 47.1

Not sure/don't want to answer (10) 40.0

Total

Educa-tion

Job

11.0

11.7

7.5

3.6

13.5

6.6

23.5

13.2

20.0

21.4

12.3

9.1

11.3

11.1

8.5

17.6

10.0

29.3

25.6

28.3

42.9

25.0

32.1

41.2

32.1

7.1

36.4

18.2

20.0

27.8

31.6

29.4

30.0

47.2

43.4

39.3

50.0

41.5

23.5

30.2

50.0

42.9

37.7

72.7

47.8

44.4

42.9

29.4

20.0

12.0

12.8

15.1

3.6

5.8

11.3

5.9

18.9

30.0

7.1

7.8

16.5

16.7

11.9

23.5

20.0

5.4

2.8

5.7

10.7

5.8

8.5

5.9

5.7

21.4

5.8

4.3

5.1

20.0

42.2

Complete right

A lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

• Not many part-timers and housewives selected “used complete right to decide” (8% and 7%, respectively), many retired respondents

selected it (24%).

• Not many part-timers and housewives selected “used complete right to decide” (8% and 7%, respectively), many retired respondents

selected it (24%).

47 Survey On Privacy

Q30. In this case, how much did Kenta have the right to decide on the use of his personal information?

(For reference when n<30)

Suppose that the government is building a database to be used for searching terrorism activities as a part of measures on national security. All personal information retained by the government are integrated with all types of commercial data including banking records, credit card statements, and passengers list. Even Kenta, who is an ordinary citizen, must provide fingerprints, photographs, and an iris scan. Kenta submitted all the information as requested.

2 Extent of Say What Happens to Personal Info Collected byPrivate and Government Organizations<2>

Top2Box

n= (%)

(516) 45.0

Male (258) 50.4

Female (258) 39.5

18-24 (86) 30.2

25-34 (86) 43.0

35-44 (86) 34.9

45-54 (86) 43.0

55-64 (86) 61.6

65+ (86) 57.0

Less than 1 million yen (24) 20.8

1-2 million yen (16) 37.5

2-3 million yen (44) 47.7

3-4 million yen (48) 54.2

4-5 million yen (50) 54.0

5-6 million yen (46) 34.8

6-7 million yen (31) 48.4

7-8 million yen (41) 51.2

8-10 million yen (56) 46.4

More than 10 million yen (44) 47.7

Not sure (45) 42.2

Don't want to answer (71) 40.8

Income

Age

Total

Gender

17.6

20.9

14.3

10.5

15.1

11.6

15.1

26.7

26.7

8.3

18.8

20.5

29.2

24.0

17.4

16.1

22.0

8.9

15.9

15.6

14.1

27.3

29.5

25.2

19.8

27.9

23.3

27.9

34.9

30.2

12.5

18.8

27.3

25.0

30.0

17.4

32.3

29.3

37.5

31.8

26.7

26.8

19.0

24.8

24.4

29.1

22.1

19.8

16.3

19.8

25.0

50.0

27.3

18.8

16.0

23.9

25.8

17.1

21.4

13.6

15.6

26.8

26.6

26.7

26.4

36.0

24.4

33.7

29.1

17.4

18.6

37.5

12.5

18.2

20.8

26.0

32.6

16.1

29.3

28.6

34.1

33.3

23.9

6.6

3.9

9.3

9.3

3.5

9.3

8.1

4.7

4.7

16.7

6.8

6.3

4.0

8.7

9.7

2.4

3.6

4.5

8.9

8.5

21.9

Complete right

A lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

18% selected “used complete right to decide.” • More men than women selected “used complete right to decide” (men 21%, women 14%). • Many respondents aged 55 or over selected “used complete right to decide” (27%). • Many respondents with an annual income of 3-4 million yen selected “used complete right to decide” (29%).

18% selected “used complete right to decide.” • More men than women selected “used complete right to decide” (men 21%, women 14%). • Many respondents aged 55 or over selected “used complete right to decide” (27%). • Many respondents with an annual income of 3-4 million yen selected “used complete right to decide” (29%).

48 Survey On Privacy

2 Extent of Say What Happens to Personal Info Collected byPrivate and Government Organizations<2>

(For reference when n<30)

Q30. In this case, how much did Kenta have the right to decide on the use of his personal information?

Suppose that the government is building a database to be used for searching terrorism activities as a part of measures on national security. All personal information retained by the government are integrated with all types of commercial data including banking records, credit card statements, and passengers list. Even Kenta, who is an ordinary citizen, must provide fingerprints, photographs, and an iris scan. Kenta submitted all the information as requested.

Top2Box

n= (%)

(516) 45.0

Employed full time (180) 47.2

Employed part time (53) 37.7

Unemployed (28) 42.9

Student (52) 36.5

Housewife (106) 42.5

Retired (34) 79.4

Self-employed (53) 41.5

Not sure/no answer (10) 20.0

Graduated from an elementary/a middle / junior high school

(14) 42.9

Graduated from a high school (154) 50.6

Graduated from a nationalcollege

(11) 45.5

Graduated from a vocationalschool/junior college

(115) 39.1

Started a college but did notgraduate

(18) 27.8

Graduated from a college (177) 46.9

Graduated from a graduateschool

(17) 41.2

Not sure/don't want to answer (10) 30.0

Total

Educa-tion

Job

17.6

19.4

11.3

21.4

11.5

12.3

47.1

15.1

10.0

14.3

19.5

27.3

13.0

11.1

19.8

17.6

10.0

27.3

27.8

26.4

21.4

25.0

30.2

32.4

26.4

10.0

28.6

31.2

18.2

26.1

16.7

27.1

23.5

20.0

21.1

17.0

35.7

25.0

26.4

8.8

20.8

10.0

14.3

20.8

27.3

27.8

16.7

19.2

23.5

30.0

26.6

27.2

35.8

17.9

30.8

19.8

8.8

32.1

70.0

14.3

20.8

27.3

26.1

50.0

29.4

35.3

30.0

6.6

4.4

9.4

3.6

7.7

11.3

2.9

5.7

28.6

7.8

7.0

5.6

4.5

10.0

21.9

Complete right

A lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

• Many retired respondents selected “used complete right to decide” (47%). • Many retired respondents selected “used complete right to decide” (47%).

49 Survey On Privacy

2 Extent of Say What Happens to Personal Info Collected byPrivate and Government Organizations<3>

Q31. In this case, how much did Hanako have the right to decide on the use of her personal information?

(For reference when n<30)

At a busy and large department store, Hanako made her payment in cash and did not provide personal information to the cashier. The cashier asked Hanako for her zip code but she refused to answer and still was able to purchase the product.

Top2Box

n= (%)

(516) 64.5

Male (258) 66.7

Female (258) 62.4

18-24 (86) 68.6

25-34 (86) 66.3

35-44 (86) 53.5

45-54 (86) 64.0

55-64 (86) 67.4

65+ (86) 67.4

Less than 1 million yen (24) 66.7

1-2 million yen (16) 37.5

2-3 million yen (44) 68.2

3-4 million yen (48) 70.8

4-5 million yen (50) 68.0

5-6 million yen (46) 65.2

6-7 million yen (31) 64.5

7-8 million yen (41) 73.2

8-10 million yen (56) 66.1

More than 10 million yen (44) 65.9

Not sure (45) 60.0

Don't want to answer (71) 56.3

Income

Age

Total

Gender

32.0

33.7

30.2

31.4

32.6

24.4

25.6

36.0

41.9

29.2

18.8

45.5

31.3

44.0

30.4

29.0

39.0

25.0

25.0

22.2

33.8

32.6

32.9

32.2

37.2

33.7

29.1

38.4

31.4

25.6

37.5

18.8

22.7

39.6

24.0

34.8

35.5

34.1

41.1

40.9

37.8

22.5

22.5

23.3

22.1

23.3

30.2

19.8

19.8

22.1

20.8

25.0

18.2

25.0

24.0

17.4

22.6

19.5

19.6

27.3

28.9

25.4

7.2

7.0

7.4

5.8

9.3

11.6

10.5

3.5

4.2

37.5

6.8

2.1

4.0

6.5

12.9

7.3

8.9

4.4

8.5

5.4

3.9

7.0

7.0

4.7

7.0

4.7

2.3

7.0

8.3

6.8

2.1

4.0

10.9

5.4

4.5

6.7

9.9

22.9

2.3

2.3

Complete right

A lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

32% selected “used complete right to decide.” • Not many respondents aged 35-44 and 45-54 selected “used complete right to decide” (24% and 26%, respectively). • Not many respondents with an annual income of more than 8 million yen selected “used complete right to decide” (25%).

32% selected “used complete right to decide.” • Not many respondents aged 35-44 and 45-54 selected “used complete right to decide” (24% and 26%, respectively). • Not many respondents with an annual income of more than 8 million yen selected “used complete right to decide” (25%).

50 Survey On Privacy

2 Extent of Say What Happens to Personal Info Collected byPrivate and Government Organizations<3>

(For reference when n<30)

Q31. In this case, how much did Hanako have the right to decide on the use of her personal information?

At a busy and large department store, Hanako made her payment in cash and did not provide personal information to the cashier. The cashier asked Hanako for her zip code but she refused to answer and still was able to purchase the product.

Top2Box

n= (%)

(516) 64.5

Employed full time (180) 61.1

Employed part time (53) 60.4

Unemployed (28) 53.6

Student (52) 69.2

Housewife (106) 64.2

Retired (34) 79.4

Self-employed (53) 71.7

Not sure/no answer (10) 70.0

Graduated from an elementary/a middle / junior high school

(14) 57.1

Graduated from a high school (154) 61.7

Graduated from a nationalcollege

(11) 63.6

Graduated from a vocationalschool/junior college

(115) 60.0

Started a college but did notgraduate

(18) 72.2

Graduated from a college (177) 69.5

Graduated from a graduateschool

(17) 70.6

Not sure/don't want to answer (10) 60.0

Total

Educa-tion

Job

32.0

27.8

22.6

39.3

26.9

34.0

52.9

35.8

50.0

50.0

32.5

36.4

26.1

33.3

31.6

47.1

40.0

32.6

33.3

37.7

14.3

42.3

30.2

26.5

35.8

20.0

7.1

29.2

27.3

33.9

38.9

37.9

23.5

20.0

27.2

22.6

28.6

21.2

21.7

17.6

15.1

10.0

14.3

22.7

36.4

26.1

22.2

21.5

17.6

20.0

7.2

8.9

11.3

14.3

3.8

7.5

20.0

9.7

6.1

5.6

6.2

11.8

10.0

5.4

2.8

5.7

3.6

7.7

10.4

2.9

5.7

28.6

5.8

7.8

2.8

10.0

22.9

1.9

Complete right

A lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

• Many retired respondents selected “used complete right to decide” (53%). • Many retired respondents selected “used complete right to decide” (53%).

51 Survey On Privacy

2 Extent of Say What Happens to Personal Info Collected byPrivate and Government Organizations<4>

Q32. In this case, how much did Yuka have the authority to make decisions on the use of her personal information?

(For reference when n<30)

Suppose that the government is building a database to be used for searching terrorism activities as a part of measures on national security. The government is asking all citizens, including Yuka to submit paperwork with detailed descriptions of themselves. This paperwork requires information such as employment status, criminal behaviors, and history of her own and her family's overseas travels in the past 5 years. Yuka filled it in but decided not to fill in the travel section.

Top2Box

n= (%)

(516) 34.9

Male (258) 40.3

Female (258) 29.5

18-24 (86) 34.9

25-34 (86) 38.4

35-44 (86) 27.9

45-54 (86) 26.7

55-64 (86) 40.7

65+ (86) 40.7

Less than 1 million yen (24) 16.7

1-2 million yen (16) 31.3

2-3 million yen (44) 47.7

3-4 million yen (48) 43.8

4-5 million yen (50) 40.0

5-6 million yen (46) 30.4

6-7 million yen (31) 41.9

7-8 million yen (41) 41.5

8-10 million yen (56) 37.5

More than 10 million yen (44) 27.3

Not sure (45) 26.7

Don't want to answer (71) 28.2

Income

Age

Total

Gender

8.7

11.2

6.2

8.1

9.3

8.1

7.0

11.6

8.1

4.2

13.6

12.5

20.0

4.3

19.4

4.9

8.9

6.8

4.2

26.2

29.1

23.3

26.7

29.1

19.8

19.8

29.1

32.6

12.5

31.3

34.1

31.3

20.0

26.1

22.6

36.6

28.6

20.5

24.4

23.9

48.1

49.6

45.3

51.2

52.3

52.3

48.8

43.0

62.5

56.3

36.4

47.9

48.0

47.8

45.2

46.3

50.0

56.8

57.8

43.7

7.4

7.0

7.8

9.3

3.5

9.3

9.3

7.0

5.8

8.3

12.5

6.8

4.2

4.0

8.7

9.7

9.8

5.4

9.1

8.9

7.0

8.9

4.7

13.2

10.5

7.0

10.5

11.6

3.5

10.5

12.5

9.1

4.2

8.0

13.0

3.2

2.4

7.1

6.8

6.7

21.1

2.2

48.8

Complete right

A lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

9% selected “used complete right to decide.” • More men than women selected “used complete right to decide” (men 11% and women 6%). • Not many respondents aged 35-44 and 45-54 selected Top2Box* (28% and 27%, respectively). • Not many respondents with an annual income of 5-6 million yen and 7-8 million yen selected “used complete right to decide” (4% and

5%).

9% selected “used complete right to decide.” • More men than women selected “used complete right to decide” (men 11% and women 6%). • Not many respondents aged 35-44 and 45-54 selected Top2Box* (28% and 27%, respectively). • Not many respondents with an annual income of 5-6 million yen and 7-8 million yen selected “used complete right to decide” (4% and

5%).

52 Survey On Privacy

2 Extent of Say What Happens to Personal Info Collected byPrivate and Government Organizations<4>

(For reference when n<30)

• Not many part-timers selected “used complete right to decide” (4%). On the other hand, many retired respondents selected it (18%). • Not many part-timers selected “used complete right to decide” (4%). On the other hand, many retired respondents selected it (18%).

Q32. In this case, how much did Yuka have the authority to make decisions on the use of her personal information?

Suppose that the government is building a database to be used for searching terrorism activities as a part of measures on national security. The government is asking all citizens, including Yuka to submit paperwork with detailed descriptions of themselves. This paperwork requires information such as employment status, criminal behaviors, and history of her own and her family's overseas travels in the past 5 years. Yuka filled it in but decided not to fill in the travel section.

Top2Box

n= (%)

(516) 34.9

Employed full time (180) 38.9

Employed part time (53) 24.5

Unemployed (28) 42.9

Student (52) 32.7

Housewife (106) 25.5

Retired (34) 52.9

Self-employed (53) 39.6

Not sure/no answer (10) 20.0

Graduated from an elementary/a middle / junior high school

(14) 35.7

Graduated from a high school (154) 39.0

Graduated from a nationalcollege

(11) 27.3

Graduated from a vocationalschool/junior college

(115) 27.8

Started a college but did notgraduate

(18) 27.8

Graduated from a college (177) 37.9

Graduated from a graduateschool

(17) 41.2

Not sure/don't want to answer (10) 10.0

Total

Educa-tion

Job

8.7

9.4

3.8

10.7

7.7

6.6

17.6

9.4

10.0

21.4

11.0

9.1

4.3

8.5

23.5

26.2

29.4

20.8

32.1

25.0

18.9

35.3

30.2

10.0

14.3

27.9

18.2

23.5

27.8

29.4

17.6

10.0

48.3

50.9

42.9

50.0

52.8

41.2

45.3

60.0

28.6

40.9

72.7

53.0

50.0

51.4

47.1

80.0

7.4

7.8

13.2

7.1

5.8

5.7

9.4

10.0

8.4

9.6

16.7

5.1

11.8

8.9

5.0

11.3

7.1

11.5

16.0

5.9

5.7

10.0

35.7

11.7

9.6

5.6

5.6

10.0

48.8

Complete right

A lot of right

Some right

No right at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Complete right” + “a lot of right”

6 Information Sharing by Government andPrivate Companies

54 Survey On Privacy

n= (%)

Other government agencies (516)

Foreign governments (516)

Private companies (516)

44.2

42.1

24.0

21.9

31.6

13.6

15.7

16.3

1.0

1.4

3.5 27.3 11.4

26.7

19.4

It is the rights of the government under any circumstances

It is appropriate if the person concerned is suspected of crime

It is appropriate only when the government has obtained a clear consent from the person concerned.

The government should not provide information of the citizens under any circumstances.

Not sure

1 Attitude towards Government’s Sharing of Citizen’s Personal Info to Third Parties

Q18. How appropriate is a government agency's sharing of the personal information of the citizens with other government agencies, foreign governments, or a third party such as private companies?

(For reference when n<30)

“Appropriate if the person concerned is suspected of crime” is the highest response in regards to sharing information

with other government agencies and foreign governments (44% and 42%, respectively).

“Appropriate only when the government has obtained a clear consent from the person concerned” is the highest

response in regards to sharing with private companies (32%).

“Appropriate if the person concerned is suspected of crime” is the highest response in regards to sharing information

with other government agencies and foreign governments (44% and 42%, respectively).

“Appropriate only when the government has obtained a clear consent from the person concerned” is the highest

response in regards to sharing with private companies (32%).

55 Survey On Privacy

1 Attitude towards Government’s Sharing of Citizen’s Personal Info to Third Parties

(For reference when n<30)

Q18. How appropriate is a government agency's sharing of the personal information of the citizens with other government agencies, foreign governments, or a third party such as private companies?

• Many men selected “the government should not provide information under any circumstances” in regards to sharing information with foreign governments and private companies (25% and 31%, respectively).

• In regards to sharing information with other government agencies and foreign governments, more than half of respondents aged 18-24 and 25-34 think “it is appropriate if the person concerned is suspected of crime (54% and 58% in regards to sharing information with other government agencies, and 50% and 56% in regards to sharing information with foreign governments).

• In regards to sharing information with other government agencies and foreign governments, more than half of respondents with an annual income of 6-7 million yen and 7-8 million yen think “it is appropriate if the person concerned is suspected of crime (55% and 51% in regards to sharing information with other government agencies, and 52% and 54% in regards to sharing information with foreign governments).

• Many men selected “the government should not provide information under any circumstances” in regards to sharing information with foreign governments and private companies (25% and 31%, respectively).

• In regards to sharing information with other government agencies and foreign governments, more than half of respondents aged 18-24 and 25-34 think “it is appropriate if the person concerned is suspected of crime (54% and 58% in regards to sharing information with other government agencies, and 50% and 56% in regards to sharing information with foreign governments).

• In regards to sharing information with other government agencies and foreign governments, more than half of respondents with an annual income of 6-7 million yen and 7-8 million yen think “it is appropriate if the person concerned is suspected of crime (55% and 51% in regards to sharing information with other government agencies, and 52% and 54% in regards to sharing information with foreign governments).

[Other government agencies]

n= (%)

(516)

Male (258)

Female (258)

18-24 (86)

25-34 (86)

35-44 (86)

45-54 (86)

55-64 (86)

65+ (86)

Less than 1 million yen (24)

1-2 million yen (16)

2-3 million yen (44)

3-4 million yen (48)

4-5 million yen (50)

5-6 million yen (46)

6-7 million yen (31)

7-8 million yen (41)

8-10 million yen (56)

More than 10 million yen (44)

Not sure (45)

Don't want to answer (71)

Income

Age

Total

Gender

1.2

1.4

44.2

43.8

44.6

53.5

58.1

36.0

39.5

31.4

46.5

45.8

25.0

47.7

47.9

42.0

41.3

54.8

51.2

32.1

52.3

55.6

35.2

29.1

25.6

23.3

24.4

33.7

25.6

32.6

24.4

20.8

50.0

27.3

25.0

24.0

32.6

25.8

31.7

33.9

25.0

22.2

22.5

11.4

13.6

9.3

8.1

8.1

17.4

18.6

11.6

8.3

9.1

12.5

16.0

13.0

12.9

17.9

11.1

14.1

13.6

8.9

18.2

14.0

9.3

17.4

16.3

12.8

11.6

20.8

18.8

15.9

8.3

14.0

10.9

6.5

9.8

10.7

9.1

8.9

26.8

4.2

6.3

6.3

4.0

2.2

2.4

5.4

2.2

9.1

5.8

4.7

4.7

4.7

2.3

4.7

3.5 27.3

4.5

4.9

4.7

It is the rights of the government under any circumstances

It is appropriate if the person concerned is suspected of crime

It is appropriate only when the government has obtained a clear consent from the person concerned.

The government should not provide information of the citizens under any circumstances.

Not sure

[Foreign governments]

(%)

1.0

0.8

1.2

1.2

1.2

1.4

42.1

41.9

42.2

50.0

55.8

37.2

33.7

36.0

39.5

45.8

43.8

45.5

41.7

34.0

39.1

51.6

53.7

35.7

45.5

48.9

33.8

22.5

21.3

24.4

20.9

23.3

20.9

16.3

25.6

8.3

25.0

25.0

33.3

26.0

23.9

22.6

17.1

21.4

20.5

22.2

15.5

19.4

24.8

14.0

9.3

14.0

17.4

25.6

30.2

19.8

12.5

6.3

11.4

14.6

24.0

23.9

19.4

19.5

28.6

15.9

17.8

22.5

15.7

10.1

21.3

15.1

9.3

18.6

18.6

17.4

15.1

33.3

25.0

18.2

10.4

16.0

13.0

6.5

9.8

12.5

13.6

8.9

26.8

3.5

1.8

2.2

4.5

21.9

[Private companies]

(%)

1.4

1.6

1.2

1.2

24.0

23.3

24.8

30.2

30.2

17.4

23.3

20.9

22.1

37.5

18.8

29.5

22.9

22.0

32.6

22.6

26.8

17.9

25.0

28.9

14.1

32.6

30.6

33.7

30.2

32.6

27.9

29.1

36.0

8.3

43.8

27.3

37.5

30.0

23.9

29.0

34.1

41.1

40.9

26.7

31.0

26.7

31.4

22.1

16.3

25.6

26.7

31.4

36.0

24.4

20.8

12.5

22.7

25.0

32.0

32.6

38.7

26.8

26.8

20.5

26.7

26.8

16.3

11.2

21.3

17.4

14.0

20.9

17.4

12.8

15.1

33.3

18.8

18.2

14.6

16.0

10.9

9.7

9.8

12.5

11.4

13.3

28.2

2.4

1.8

2.3

4.4

6.3

2.3

2.3

2.3

2.3

31.6

56 Survey On Privacy

1 Attitude towards Government’s Sharing of Citizen’s Personal Info to Third Parties

(For reference when n<30)

Q18. How appropriate is a government agency's sharing of the personal information of the citizens with other government agencies, foreign governments, or a third party such as private companies?

[Other government agencies]

n= (%)

(516)

Employed full time (180)

Employed part time (53)

Unemployed (28)

Student (52)

Housewife (106)

Retired (34)

Self-employed (53)

Not sure/no answer (10)

Graduated from an elementary/a middle / junior high school

(14)

Graduated from a high school (154)

Graduated from a nationalcollege

(11)

Graduated from a vocationalschool/junior college

(115)

Started a college but did notgraduate

(18)

Graduated from a college (177)

Graduated from a graduateschool

(17)

Not sure/don't want to answer (10)

Total

Educa-tion

Job

44.2

47.2

32.1

53.6

61.5

44.3

47.1

26.4

20.0

28.6

41.6

45.5

43.5

22.2

49.7

58.8

30.0

26.1

30.2

28.6

29.2

26.5

32.1

40.0

21.4

28.6

36.4

29.6

50.0

23.2

23.5

20.0

11.4

11.1

18.9

10.7

11.8

26.4

30.0

14.3

9.1

18.2

9.6

11.1

13.6

40.0

13.6

11.7

17.0

7.1

9.6

21.7

5.9

13.2

10.0

35.7

14.9

15.7

16.7

10.2

11.8

10.0

3.4

1.7

1.9

1.9

1.9

3.9

3.5

5.9

5.8

7.7

8.8

17.3

27.3

3.8

2.8

It is the rights of the government under any circumstances

It is appropriate if the person concerned is suspected of crimeIt is appropriate only when the government has obtained a clear consent from the person concerned.

The government should not provide information of the citizens under any circumstances.Not sure

[Foreign governments]

(%)

1.0

1.7

1.9

0.9

0.6

0.9

1.1

42.1

42.8

32.1

53.6

59.6

41.5

38.2

32.1

30.0

35.7

43.5

36.4

38.3

33.3

45.2

58.8

10.0

22.8

20.8

10.7

21.2

24.5

29.4

17.0

20.0

7.1

22.7

36.4

26.1

27.8

18.1

17.6

30.0

19.4

20.0

26.4

25.0

5.8

9.4

23.5

34.0

40.0

14.3

15.6

27.3

17.4

22.2

23.2

5.9

50.0

15.7

12.8

20.8

10.7

11.5

23.6

8.8

17.0

10.0

42.9

17.5

17.4

16.7

12.4

11.8

10.0

5.9

21.9

[Private companies]

(%)

1.4

1.7

1.9

0.9

1.1

24.0

24.4

18.9

42.9

36.5

21.7

14.7

17.0

20.0

7.1

25.3

18.2

27.8

22.2

22.6

29.4

10.0

33.3

30.2

21.4

30.8

32.1

41.2

26.4

30.0

7.1

31.2

63.6

29.6

27.8

32.8

35.3

40.0

26.7

26.7

34.0

21.4

11.5

20.8

32.4

43.4

40.0

35.7

23.4

9.1

23.5

33.3

31.6

17.6

40.0

16.3

13.9

17.0

14.3

17.3

25.5

5.9

13.2

10.0

42.9

18.2

9.1

18.3

16.7

11.9

17.6

10.0

5.9

3.8

7.1

31.6

• In regards to sharing information with other government agencies and foreign governments, many students think “it is appropriate if the

person concerned is suspected of crime (62% and 60% in regards to sharing information with other government agencies and foreign

governments, and 37% in regards to sharing information with private companies).

• In regards to sharing information with other government agencies and foreign governments, many students think “it is appropriate if the

person concerned is suspected of crime (62% and 60% in regards to sharing information with other government agencies and foreign

governments, and 37% in regards to sharing information with private companies).

57 Survey On Privacy

n= (%)

Government (516)

Foreign governments (516)

Other private companies (516)

38.8

33.7

21.3

22.9

31.4

12.6

14.3

13.2

0.6

0.6

1.0 24.2 23.4

33.5

28.5

It is the rights of the company under any circumstances

It is appropriate if the customer concerned is suspected of crime

It is appropriate only when the company has obtained a clear consent from the customer concerned.

A company should not provide information of their customers under any circumstances.

Not sure

2 Attitude towards Private Companies’ Sharing of Customer Personal Info to Third Parties

Q19. How appropriate is a company' sharing/selling personal information of the customers with/to the government, foreign governments, or a third party such as private companies?

In regards to sharing information with the government and foreign governments, “it is appropriate if the customer

concerned is suspected of crime” is the highest response (39% and 34%, respectively).

In regards to sharing information with other private companies, “a company should not provide information of their

customers under any circumstances” is the highest response (34%).

In regards to sharing information with the government and foreign governments, “it is appropriate if the customer

concerned is suspected of crime” is the highest response (39% and 34%, respectively).

In regards to sharing information with other private companies, “a company should not provide information of their

customers under any circumstances” is the highest response (34%).

58 Survey On Privacy

[Government]

n= (%)

(516)

Male (258)

Female (258)

18-24 (86)

25-34 (86)

35-44 (86)

45-54 (86)

55-64 (86)

65+ (86)

Less than 1 million yen (24)

1-2 million yen (16)

2-3 million yen (44)

3-4 million yen (48)

4-5 million yen (50)

5-6 million yen (46)

6-7 million yen (31)

7-8 million yen (41)

8-10 million yen (56)

More than 10 million yen (44)

Not sure (45)

Don't want to answer (71)

Income

Age

Total

Gender

38.8

36.8

40.7

52.3

46.5

38.4

33.7

33.7

27.9

50.0

37.5

43.2

43.8

38.0

41.3

38.7

41.5

32.1

38.6

40.0

31.0

27.9

20.5

16.3

29.1

22.1

25.6

27.9

24.4

8.3

12.5

15.9

27.1

20.0

21.7

25.8

31.7

33.9

29.5

22.2

25.4

23.4

26.7

20.2

16.3

23.3

24.4

26.7

34.9

20.8

31.3

27.3

16.7

28.0

26.1

25.8

23.2

26.7

19.7

12.6

7.0

18.2

15.1

7.0

15.1

16.3

10.5

11.6

20.8

18.8

13.6

12.5

12.0

10.9

6.5

7.3

8.9

9.1

11.1

21.12.8

3.2

1.2

2.0

1.8

1.2

1.2

1.2

1.2

0.4

1.6

1.0 24.2

22.7

19.5

15.1

It is the rights of the company under any circumstances

It is appropriate if the customer concerned is suspected of crimeIt is appropriate only when the company has obtained a clear consent from the customer concerned.

A company should not provide information of their customers under any circumstances.Not sure

(For reference when n<30)

2 Attitude towards Private Companies’ Sharing of Customer Personal Info to Third Parties

Q19. How appropriate is a company' sharing/selling personal information of the customers with/to the government, foreign governments, or a third party such as private companies?

[Foreign governments]

(%)

0.6

0.4

0.8

1.2

1.2

1.4

33.7

30.6

36.8

38.4

41.9

33.7

29.1

33.7

25.6

33.3

37.5

34.1

31.3

32.0

37.0

41.9

34.1

30.4

34.1

42.2

26.8

26.7

19.0

24.4

27.9

22.1

27.9

15.1

19.8

12.5

12.5

20.5

33.3

22.0

19.6

22.6

24.4

33.9

29.5

15.6

16.9

28.5

32.9

24.0

19.8

22.1

27.9

25.6

33.7

41.9

25.0

31.3

31.8

20.8

34.0

32.6

29.0

34.1

21.4

25.0

31.1

28.2

14.3

9.3

19.4

16.3

8.1

15.1

17.4

16.3

12.8

25.0

18.8

13.6

14.6

12.0

10.9

6.5

7.3

12.5

11.4

11.1

26.8

4.2

1.2

1.8

22.9

[Other private companies]

(%)

1.4

21.3

20.9

21.7

31.4

23.3

19.8

20.9

18.6

14.0

33.3

25.0

22.7

20.8

24.0

26.1

25.8

19.5

19.6

18.2

24.4

34.9

27.9

29.1

38.4

31.4

32.6

26.7

30.2

12.5

18.8

29.5

39.6

22.0

23.9

25.8

39.0

46.4

45.5

22.2

31.0

33.5

35.7

31.4

24.4

29.1

31.4

29.1

43.0

44.2

29.2

37.5

34.1

22.9

44.0

39.1

41.9

31.7

23.2

27.3

42.2

33.8

13.2

8.1

18.2

15.1

9.3

16.3

16.3

10.5

11.6

25.0

18.8

13.6

16.7

10.0

10.9

6.5

9.8

8.9

9.1

8.9

22.5

1.2

1.2

0.8

0.4

0.6

1.8

2.2

1.2

11.3

31.4

• In regards to sharing information with the government, the score for “it is appropriate if the customer concerned is suspected of crime” tends to be higher among younger age groups.

• In regards to sharing information with other private companies, many respondents aged 18-24 selected “it is appropriate if the customer concerned is suspected of crime” (31%).

• Many respondents with an annual income of 8-10 million yen selected “it is appropriate only when the company has obtained a clear consent from the customer concerned” (sharing with the government and foreign governments 34% / sharing with other private companies 46%).

• In regards to sharing information with the government, the score for “it is appropriate if the customer concerned is suspected of crime” tends to be higher among younger age groups.

• In regards to sharing information with other private companies, many respondents aged 18-24 selected “it is appropriate if the customer concerned is suspected of crime” (31%).

• Many respondents with an annual income of 8-10 million yen selected “it is appropriate only when the company has obtained a clear consent from the customer concerned” (sharing with the government and foreign governments 34% / sharing with other private companies 46%).

59 Survey On Privacy (For reference when n<30)

2 Attitude towards Private Companies’ Sharing of Customer Personal Info to Third Parties

Q19. How appropriate is a company' sharing/selling personal information of the customers with/to the government, foreign governments, or a third party such as private companies?

[Government]

n= (%)

(516)

Employed full time (180)

Employed part time (53)

Unemployed (28)

Student (52)

Housewife (106)

Retired (34)

Self-employed (53)

Not sure/no answer (10)

Graduated from an elementary/a middle / junior high school

(14)

Graduated from a high school (154)

Graduated from a nationalcollege

(11)

Graduated from a vocationalschool/junior college

(115)

Started a college but did notgraduate

(18)

Graduated from a college (177)

Graduated from a graduateschool

(17)

Not sure/don't want to answer (10)

Total

Educa-tion

Job

38.8

41.1

32.1

28.6

63.5

41.5

35.3

20.8

10.0

14.3

41.6

63.6

41.7

33.3

34.5

41.2

50.0

27.2

20.8

28.6

19.8

29.4

28.3

30.0

14.3

22.1

18.2

20.0

22.2

29.9

35.3

10.0

23.4

20.6

34.0

35.7

29.4

35.8

50.0

35.7

22.1

18.2

21.7

27.8

24.9

17.6

30.0

12.6

9.4

13.2

7.1

9.6

22.6

2.9

15.1

10.0

35.7

13.0

15.7

16.7

9.6

5.9

10.0

2.9

1.9

1.3

1.0

1.7

0.9

1.1

24.2

15.4

16.0

9.6

It is the rights of the company under any circumstancesIt is appropriate if the customer concerned is suspected of crimeIt is appropriate only when the company has obtained a clear consent from the customer concerned. A company should not provide information of their customers under any circumstances.Not sure

[Foreign governments]

(%)

0.6

1.1

0.6

33.7

32.8

30.2

25.0

50.0

38.7

35.3

22.6

10.0

14.3

35.1

63.6

38.3

38.9

29.4

29.4

30.0

27.8

17.0

17.9

23.1

20.8

23.5

17.0

30.0

7.1

20.1

18.2

20.9

16.7

27.1

41.2

20.0

28.5

27.2

37.7

50.0

13.5

17.9

35.3

39.6

50.0

50.0

27.9

18.2

24.3

22.2

31.1

23.5

40.0

14.3

11.1

15.1

7.1

11.5

22.6

5.9

20.8

10.0

28.6

15.6

16.5

22.2

11.9

5.9

10.0

1.3

1.9

22.9

[Other private companies]

(%)

0.6

1.1

0.6

0.9

0.6

21.3

24.4

14.3

38.5

18.9

14.7

13.2

10.0

7.1

22.7

36.4

25.2

33.3

11.8

10.0

36.1

28.3

21.4

30.8

26.4

41.2

28.3

30.0

7.1

27.9

54.5

27.8

22.2

35.6

58.8

30.0

33.5

28.3

41.5

53.6

21.2

31.1

41.2

41.5

50.0

57.1

33.1

9.1

30.4

27.8

36.2

23.5

50.0

13.2

10.0

11.3

10.7

9.6

23.6

2.9

17.0

10.0

28.6

15.6

15.7

16.7

9.6

5.9

10.0

1.9

18.1

17.0

31.4

• Many students selected “it is appropriate if the customer concerned is suspected of crime,” and they showed especially high response rate (64%) towards sharing information with the government (sharing with foreign government 50% / sharing with other private companies 39%).

• Many part-timers and self-employed respondents selected “a company should not provide information of their customers under any circumstances” (34% and 36% for sharing with the government / 38% and 40% for sharing with foreign government / 42% both for sharing with other private companies).

• Many students selected “it is appropriate if the customer concerned is suspected of crime,” and they showed especially high response rate (64%) towards sharing information with the government (sharing with foreign government 50% / sharing with other private companies 39%).

• Many part-timers and self-employed respondents selected “a company should not provide information of their customers under any circumstances” (34% and 36% for sharing with the government / 38% and 40% for sharing with foreign government / 42% both for sharing with other private companies).

60 Survey On Privacy

n= (%)

Government (516)

Private companies (516)

37.8

25.8 40.9

8.5

8.3

3.5

2.7

35.1

22.3

15.1

It is the rights of the company under any circumstances.

It is appropriate if the employees concerned is suspected of crime.

It is appropriate only when the company has obtained clear consent from the employees.

It is not appropriate under any circumstances.

Not sure

In regards to sharing information with the government, 38% selected “it is appropriate if the employees concerned is

suspected of crime.”

In regards to sharing information with other private companies, 41% selected “it is appropriate only when the company

has obtained a clear consent from the employees.”

In regards to sharing information with the government, 38% selected “it is appropriate if the employees concerned is

suspected of crime.”

In regards to sharing information with other private companies, 41% selected “it is appropriate only when the company

has obtained a clear consent from the employees.”

3 Attitude towards Employer’s Sharing of Employees’ Personal Info to Third Parties

Q22. To what extend do you think it is appropriate for a company to share employees' personal information with the government, or a third party such as private companies?

61 Survey On Privacy

[Private companies]

(%)

1.2

1.2

25.8

23.6

27.9

31.4

27.9

22.1

27.9

23.3

22.1

25.0

25.0

31.8

18.8

30.0

30.4

29.0

34.1

21.4

29.5

31.1

43.0

38.8

43.0

44.2

40.7

33.7

34.9

48.8

50.0

18.8

34.1

47.9

44.0

41.3

32.3

34.1

42.9

43.2

37.8

46.5

22.3

24.8

19.8

14.0

14.0

27.9

29.1

29.1

19.8

16.7

43.8

15.9

22.9

20.0

17.4

35.5

24.4

25.0

15.9

26.7

19.7

8.3

5.8

10.9

9.3

10.5

8.1

8.1

7.0

7.0

8.3

12.5

13.6

4.2

4.0

6.5

3.2

4.9

7.1

9.1

2.2

19.71.4

2.2

2.3

3.6

2.4

4.3

4.5

2.0

2.3

3.5

2.3

2.7

2.7

2.7

5.8

6.3

12.7

40.9

(For reference when n<30)

3 Attitude towards Employer’s Sharing of Employees’ Personal Info to Third Parties

Q22. To what extend do you think it is appropriate for a company to share employees' personal information with the government, or a third party such as private companies?

• In regards to sharing information with the government, the highest response among women is “it is appropriate if the employee concerned is suspected of crime” (42%), while the highest response among men is “it is appropriate if the company has obtained clear consent form the employees” (40%).

• Based on age, the score for “it is appropriate if the employee concerned is suspected of crime” in regards to sharing information with the government tends to be higher among younger age groups. In regards to sharing information with private companies, 28% of respondents aged 35-44 and 29% aged 45-64 selected “it is not appropriate under any circumstances.”

• 50% of respondents with an annual income of more than 10 million yen selected “it is appropriate if the employee concerned is suspected of crime” in regards to sharing information with the government.

• In regards to sharing information with the government, the highest response among women is “it is appropriate if the employee concerned is suspected of crime” (42%), while the highest response among men is “it is appropriate if the company has obtained clear consent form the employees” (40%).

• Based on age, the score for “it is appropriate if the employee concerned is suspected of crime” in regards to sharing information with the government tends to be higher among younger age groups. In regards to sharing information with private companies, 28% of respondents aged 35-44 and 29% aged 45-64 selected “it is not appropriate under any circumstances.”

• 50% of respondents with an annual income of more than 10 million yen selected “it is appropriate if the employee concerned is suspected of crime” in regards to sharing information with the government.

[Government]

n= (%)

(516)

Male (258)

Female (258)

18-24 (86)

25-34 (86)

35-44 (86)

45-54 (86)

55-64 (86)

65+ (86)

Less than 1 million yen (24)

1-2 million yen (16)

2-3 million yen (44)

3-4 million yen (48)

4-5 million yen (50)

5-6 million yen (46)

6-7 million yen (31)

7-8 million yen (41)

8-10 million yen (56)

More than 10 million yen (44)

Not sure (45)

Don't want to answer (71)

Income

Age

Total

Gender

1.2

1.2

1.4

37.8

33.7

41.9

46.5

39.5

40.7

38.4

30.2

31.4

45.8

37.5

43.2

22.9

40.0

39.1

35.5

39.0

33.9

50.0

42.2

32.4

39.9

30.2

34.9

37.2

32.6

33.7

31.4

40.7

33.3

43.8

25.0

41.7

32.0

39.1

41.9

36.6

33.9

34.1

33.3

33.8

15.1

16.3

14.0

7.0

8.1

17.4

18.6

23.3

16.3

12.5

6.3

13.6

22.9

14.0

10.9

16.1

17.1

19.6

6.8

17.8

15.5

8.5

6.2

10.9

8.1

9.3

8.1

8.1

9.3

8.1

8.3

12.5

13.6

4.2

10.0

6.5

3.2

4.9

7.1

9.1

2.2

16.9

2.4

3.2

4.3

4.0

4.5

3.5

3.5

3.1

3.9

3.5

4.4

5.4

5.8

5.8

8.3

35.1

It is the rights of the company under any circumstances.

It is appropriate if the employees concerned is suspected of crime.

It is appropriate only when the company has obtained clear consent from the employees.

It is not appropriate under any circumstances.

Not sure

62 Survey On Privacy (For reference when n<30)

3 Attitude towards Employer’s Sharing of Employees’ Personal Info to Third Parties

Q22. To what extend do you think it is appropriate for a company to share employees' personal information with the government, or a third party such as private companies?

[Government]

n= (%)

(516)

Employed full time (180)

Employed part time (53)

Unemployed (28)

Student (52)

Housewife (106)

Retired (34)

Self-employed (53)

Not sure/no answer (10)

Graduated from an elementary/a middle / junior high school

(14)

Graduated from a high school (154)

Graduated from a nationalcollege

(11)

Graduated from a vocationalschool/junior college

(115)

Started a college but did notgraduate

(18)

Graduated from a college (177)

Graduated from a graduateschool

(17)

Not sure/don't want to answer (10)

Total

Educa-tion

Job

37.8

42.2

28.3

46.4

48.1

40.6

26.5

20.8

30.0

14.3

39.6

36.4

39.1

27.8

36.2

52.9

50.0

30.0

34.0

42.9

40.4

29.2

52.9

43.4

40.0

21.4

30.5

54.5

36.5

55.6

37.9

23.5

20.0

15.1

17.2

20.8

14.2

11.8

22.6

20.0

21.4

16.9

9.1

12.2

16.7

15.3

11.8

20.0

8.5

7.8

9.4

3.6

3.8

12.3

5.9

11.3

10.0

35.7

9.1

7.8

7.3

11.8

10.0

3.4

4.3

3.9

1.9

2.9

3.8

3.8

3.6

2.8

3.5

7.5

7.1

35.1

3.8

3.6

It is the rights of the company under any circumstances.

It is appropriate if the employees concerned is suspected of crime.

It is appropriate only when the company has obtained clear consent from the employees.

It is not appropriate under any circumstances.

Not sure

[Private companies]

(%)

25.8

31.7

17.0

35.7

30.8

24.5

17.6

11.3

30.0

26.0

36.4

33.0

11.1

23.7

29.4

20.0

34.4

39.6

35.7

50.0

40.6

58.8

50.9

20.0

14.3

40.3

54.5

39.1

66.7

41.2

47.1

30.0

22.3

25.0

28.3

21.4

11.5

18.9

17.6

24.5

40.0

50.0

22.7

9.1

17.4

22.2

24.9

5.9

30.0

8.3

6.7

7.5

3.6

5.8

13.2

5.9

11.3

10.0

28.6

8.4

7.8

7.3

11.8

20.0

2.7

2.2

3.6

1.9

2.8

1.9

2.6

2.6

2.8

7.5

5.9

7.1

40.9

• Many retired and self-employed respondents and students selected “it is appropriate only when the company has obtained clear consent

from the employees” (53%, 43%, and 40% for sharing information with the government / 59%, 51%, and 50% for sharing information with

private companies).

• Many retired and self-employed respondents and students selected “it is appropriate only when the company has obtained clear consent

from the employees” (53%, 43%, and 40% for sharing information with the government / 59%, 51%, and 50% for sharing information with

private companies).

7 Laws Aimed at National Security and Surveillance

64 Survey On Privacy

64% selected “invade” (Top2Box*).• 70% of men selected “invade,” while 57% of women selected it. • Many respondents aged 65 or over selected “invade”(77%), but not many respondents aged 18-25 selected it (52%). • Not many respondents with an annual income of 2-3 million yen selected “invade” (57%).

64% selected “invade” (Top2Box*).• 70% of men selected “invade,” while 57% of women selected it. • Many respondents aged 65 or over selected “invade”(77%), but not many respondents aged 18-25 selected it (52%). • Not many respondents with an annual income of 2-3 million yen selected “invade” (57%).

1 Attitude towards Laws Aimed at Protecting National Security

Q17. The Japanese government has enacted laws intended to protect national security. How much do you think these laws would invade personal privacy?

(For reference when n<30)

Top2Box

n= (%)

(516) 63.6

Male (258) 70.2

Female (258) 57.0

18-24 (86) 52.3

25-34 (86) 61.6

35-44 (86) 57.0

45-54 (86) 67.4

55-64 (86) 66.3

65+ (86) 76.7

Less than 1 million yen (24) 50.0

1-2 million yen (16) 56.3

2-3 million yen (44) 56.8

3-4 million yen (48) 60.4

4-5 million yen (50) 72.0

5-6 million yen (46) 63.0

6-7 million yen (31) 67.7

7-8 million yen (41) 70.7

8-10 million yen (56) 66.1

More than 10 million yen (44) 61.4

Not sure (45) 66.7

Don't want to answer (71) 62.0

Income

Age

Total

Gender

7.0

10.5

4.7

10.5

7.0

10.5

7.0

8.3

6.8

10.4

10.0

10.9

9.8

8.9

4.5

4.4

4.2

56.6

59.7

53.5

50.0

57.0

46.5

60.5

55.8

69.8

41.7

56.3

50.0

50.0

62.0

52.2

67.7

61.0

57.1

56.8

62.2

57.7

20.5

21.3

27.9

25.6

27.9

12.8

19.8

11.6

25.0

25.0

31.8

22.9

20.0

17.4

22.6

19.5

25.0

27.3

13.3

11.3

0.8

0.4

1.2

1.2

1.2

1.2

1.2

14.7

8.9

20.5

18.6

11.6

15.1

18.6

14.0

10.5

25.0

18.8

11.4

16.7

8.0

17.4

9.7

7.3

5.4

11.4

20.0

26.8

3.5

2.3

20.9

3.6

2.4

2.2

Highly invade

Somewhat invade

Not invade very much

Not invade at all

Not sure

*<Top2Box> Base: All respondents, “Highly invade” + “Somewhat invade”

65 Survey On Privacy

1 Attitude towards Laws Aimed at Protecting National Security

(For reference when n<30)

Q17. The Japanese government has enacted laws intended to protect national security. How much do you think these laws would invade personal privacy?

Top2Box

n= (%)

(516) 63.6

Employed full time (180) 60.0

Employed part time (53) 60.4

Unemployed (28) 82.1

Student (52) 59.6

Housewife (106) 55.7

Retired (34) 82.4

Self-employed (53) 73.6

Not sure/no answer (10) 80.0

Graduated from an elementary/a middle / junior high school

(14) 42.9

Graduated from a high school (154) 59.1

Graduated from a nationalcollege

(11) 81.8

Graduated from a vocationalschool/junior college

(115) 60.9

Started a college but did notgraduate

(18) 72.2

Graduated from a college (177) 70.6

Graduated from a graduateschool

(17) 41.2

Not sure/don't want to answer (10) 70.0

Total

Educa-tion

Job

7.0

6.7

5.7

14.7

20.8

10.0

7.1

3.9

9.1

7.0

11.1

9.0

5.9

10.0

56.6

53.3

54.7

78.6

57.7

53.8

67.6

52.8

70.0

35.7

55.2

72.7

53.9

61.1

61.6

35.3

60.0

24.4

18.9

10.7

26.9

21.7

17.6

15.1

21.4

26.0

18.2

20.9

11.1

15.3

52.9

10.0

0.8

1.1

0.9

0.6

14.7

14.4

20.8

7.1

13.5

21.7

9.4

20.0

35.7

14.3

18.3

16.7

12.4

5.9

20.0

1.9

1.9

3.6

20.9

1.7

1.9

Highly invade

Somewhat invade

Not invade very much

Not invade at all

Not sure

*<Top2Box> Base: All respondents, “Highly invade” + “Somewhat invade”

• Many self-employed respondents selected “highly invade” (21%). • 59% of high school graduates and 61% of vocational school and junior college graduates selected “invade,” while 71% of college

graduates selected it.

• Many self-employed respondents selected “highly invade” (21%). • 59% of high school graduates and 61% of vocational school and junior college graduates selected “invade,” while 71% of college

graduates selected it.

66 Survey On Privacy

Top2Box

n= (%)

(516) 56.2

Male (258) 58.1

Female (258) 54.3

18-24 (86) 61.6

25-34 (86) 55.8

35-44 (86) 53.5

45-54 (86) 46.5

55-64 (86) 51.2

65+ (86) 68.6

Less than 1 million yen (24) 37.5

1-2 million yen (16) 62.5

2-3 million yen (44) 54.5

3-4 million yen (48) 64.6

4-5 million yen (50) 64.0

5-6 million yen (46) 56.5

6-7 million yen (31) 61.3

7-8 million yen (41) 68.3

8-10 million yen (56) 62.5

More than 10 million yen (44) 54.5

Not sure (45) 53.3

Don't want to answer (71) 39.4

Income

Age

Total

Gender

5.8

4.7

12.8

4.2

6.3

10.9

6.5

50.8

51.2

50.4

58.1

50.0

48.8

43.0

48.8

55.8

33.3

56.3

52.3

62.5

50.0

45.7

54.8

63.4

55.4

52.3

53.3

35.2

23.6

25.6

24.4

24.4

24.4

33.7

25.6

15.1

16.7

25.0

27.3

22.9

22.0

19.6

32.3

17.1

25.0

22.7

28.9

31.0

12.6

15.5

9.7

7.0

12.8

18.6

10.5

15.1

11.6

25.0

12.5

11.4

8.3

14.0

15.2

6.5

9.8

10.7

13.6

11.1

15.5

6.6

10.5

7.0

7.0

3.5

9.3

8.1

4.7

20.8

6.8

4.2

8.7

4.9

9.1

6.7

14.1

3.9

3.5

2.3

4.2

7.1

4.9

14.0

2.1

2.3

2.3

3.5

7.0

5.4 24.6

2.7

1.8

Strongly agree

Somew hat agree

Somew hat disagree

Strongly disagree

Not sureTop2Box

(%)

37.4

39.1

35.7

43.0

31.4

32.6

30.2

34.9

52.3

37.5

50.0

36.4

43.8

48.0

37.0

41.9

48.8

44.6

36.4

28.9

15.5

4.7

4.2

6.3

4.3

33.9

34.1

33.7

38.4

27.9

29.1

27.9

32.6

47.7

33.3

43.8

29.5

41.7

42.0

32.6

38.7

46.3

41.1

34.1

26.7

38.4

40.7

39.5

40.7

38.4

43.0

44.2

31.4

29.2

25.0

52.3

39.6

36.0

39.1

29.0

31.7

35.7

38.6

51.1

46.5

14.1

18.2

10.1

10.5

19.8

19.8

12.8

12.8

9.3

16.7

18.8

9.1

10.4

14.0

15.2

16.1

17.1

12.5

13.6

13.3

16.9

8.9

4.3

13.6

7.0

8.1

9.3

14.0

8.1

7.0

16.7

6.3

2.3

6.3

2.0

8.7

12.9

2.4

7.1

11.4

6.7

21.1

3.2

3.5

3.5

2.3

1.9

2.3

1.4

2.2

3.6

2.4

6.0

2.1

6.8

2.3

4.7

5.0

3.5

14.1

39.5

Very effective

Somew hat effective

Not very effective

Not effective at all

Not sure

2 Attitude towards National ID Cards

Q9. How much do you agree or disagree to the system that requires all citizens to carry government-issued ID cards at all times and that requires you to show it whenever asked by police or security officers?Q10. In order to implement a national ID card system, the government needs to build a database that contains the personal information of all citizens, and this information might include address, sex, race (ethnicity), and tax payment records. How effective do you think the government's measures are to protect such information from disclosure?

(For reference when n<30)

*1 <Top2Box> Base: All respondents, “Strongly agree” + “Somewhat agree” *2 <Top2Box> Base: All respondents, “Very effective” + “Somewhat effective”

56% selected “agree” (Top2Box*1). 37% think that the measures to protect personal information from disclosure (associated with implementing a national ID card system) is “effective” (Top2Box*2).

• 69% of respondents aged 65 or over selected “agree,” and many selected “effective” (52%). • 68% of respondents with an annual income of 7-8 million yen selected “agree,” and many selected “effective” (49%).

56% selected “agree” (Top2Box*1). 37% think that the measures to protect personal information from disclosure (associated with implementing a national ID card system) is “effective” (Top2Box*2).

• 69% of respondents aged 65 or over selected “agree,” and many selected “effective” (52%). • 68% of respondents with an annual income of 7-8 million yen selected “agree,” and many selected “effective” (49%).

*1 *2

67 Survey On Privacy

2 Attitude towards National ID Cards

(For reference when n<30)

Q9. How much do you agree or disagree to the system that requires all citizens to carry government-issued ID cards at all times and that requires you to show it whenever asked by police or security officers?Q10. In order to implement a national ID card system, the government needs to build a database that contains the personal information of all citizens, and this information might include address, sex, race (ethnicity), and tax payment records. How effective do you think the government's measures are to protect such information from disclosure?

Top2Box

n= (%)

(516) 56.2

Employed full time (180) 57.8

Employed part time (53) 35.8

Unemployed (28) 71.4

Student (52) 59.6

Housewife (106) 60.4

Retired (34) 76.5

Self-employed (53) 47.2

Not sure/no answer (10) 10.0

Graduated from an elementary/a middle / junior high school

(14) 50.0

Graduated from a high school (154) 57.1

Graduated from a nationalcollege

(11) 54.5

Graduated from a vocationalschool/junior college

(115) 60.0

Started a college but did notgraduate

(18) 50.0

Graduated from a college (177) 54.2

Graduated from a graduateschool

(17) 64.7

Not sure/don't want to answer (10) 40.0

Total

Educa-tion

Job

50.8

54.4

30.2

50.0

55.8

54.7

67.6

43.4

10.0

42.9

51.3

54.5

54.8

50.0

48.0

64.7

30.0

23.3

30.2

21.4

28.8

24.5

2.9

32.1

40.0

21.4

25.3

36.4

21.7

27.8

26.0

17.6

20.0

12.6

12.8

17.0

7.1

7.7

7.5

14.7

18.9

40.0

21.4

9.1

9.1

8.7

16.7

15.8

17.6

30.0

6.6

6.1

17.0

3.8

7.5

5.9

1.9

10.0

7.1

8.4

9.6

5.6

4.0

10.010.0

5.2

7.1

5.7

21.4

5.7

6.2

5.8

3.8

8.8

3.8

3.3

5.4 24.6

Strongly agree

Somew hat agree

Somew hat disagree

Strongly disagree

Not sureTop2Box

(%)

37.4

36.1

26.4

50.0

44.2

42.5

52.9

24.5

10.0

21.4

42.9

36.4

34.8

27.8

35.6

64.7

10.0

33.9

32.2

22.6

39.3

40.4

41.5

47.1

22.6

10.0

21.4

38.3

36.4

31.3

27.8

31.6

64.7

10.0

41.7

37.7

35.7

40.4

35.8

32.4

47.2

40.0

35.7

35.1

63.6

44.3

38.9

41.8

17.6

30.0

14.1

15.0

17.0

7.1

9.6

7.5

11.8

24.5

50.0

21.4

11.0

10.4

27.8

16.9

17.6

30.0

8.9

7.2

18.9

7.1

5.8

14.2

2.9

3.8

21.4

11.0

10.4

5.6

5.6

30.0

3.5

0.9

10.7

3.8

4.0

4.5

1.9

5.9

3.8

3.9

3.5 39.5

Very effective

Somew hat effective

Not very effective

Not effective at all

Not sure

*1 <Top2Box> Base: All respondents, “Strongly agree” + “Somewhat agree”

*2 <Top2Box> Base: All respondents, “Very effective” + “Somewhat effective”

*1 *2

• Not many part-timers selected “agree” (36%) and “effective” (26%). Also, not many self-employed respondents selected “effective”

(25%).

• Not many part-timers selected “agree” (36%) and “effective” (26%). Also, not many self-employed respondents selected “effective”

(25%).

8 Community and Employer Surveillance

69 Survey On Privacy

Top2Box

n= (%)

Local surveillance camera (outdoorcameras installed in public spaces)

(516) 84.3

In-store surveillance camera (516) 88.4

24.2

33.5

60.1

54.8 7.6

3.7

3.7

10.5

0.4

1.6

Very effective Somewhat effective Not very effective Not effective at all Not sure

1 Attitude towards Community and In-Store Surveillance Cameras

Q20. Some local communities and companies in Japan have installed surveillance cameras in public spaces in order to prevent crimes and aid prosecution of criminals. How effective do you think local or in-store surveillance cameras are in reducing the number of crimes?

(For reference when n<30)

*<Top2Box> Base: All respondents, “Very effective” + “Somewhat effective”

84% think local surveillance cameras are “effective” (Top2Box*), and 88% think in-store surveillance cameras are “effective.”

The score for “very effective” is 24% in local surveillance camera, while it is high (34%) for in-store surveillance camera.

84% think local surveillance cameras are “effective” (Top2Box*), and 88% think in-store surveillance cameras are “effective.”

The score for “very effective” is 24% in local surveillance camera, while it is high (34%) for in-store surveillance camera.

70 Survey On Privacy

1 Attitude towards Community and In-Store Surveillance Cameras

(For reference when n<30)

Q20. Some local communities and companies in Japan have installed surveillance cameras in public spaces in order to prevent crimes and aid prosecution of criminals. How effective do you think local or in-store surveillance cameras are in reducing the number of crimes?

[Local surveillance camera]

Top2Box

n= (%)

(516) 84.3

Male (258) 83.7

Female (258) 84.9

18-24 (86) 76.7

25-34 (86) 81.4

35-44 (86) 87.2

45-54 (86) 87.2

55-64 (86) 86.0

65+ (86) 87.2

Less than 1 million yen (24) 75.0

1-2 million yen (16) 81.3

2-3 million yen (44) 86.4

3-4 million yen (48) 85.4

4-5 million yen (50) 86.0

5-6 million yen (46) 82.6

6-7 million yen (31) 90.3

7-8 million yen (41) 97.6

8-10 million yen (56) 85.7

More than 10 million yen (44) 88.6

Not sure (45) 77.8

Don't want to answer (71) 76.1

Income

Age

Total

Gender

24.2

25.6

22.9

16.3

23.3

24.4

27.9

20.9

32.6

12.5

31.3

22.7

20.8

40.0

26.1

16.1

34.1

21.4

25.0

13.3

23.9

60.1

58.1

62.0

60.5

58.1

62.8

59.3

65.1

54.7

62.5

50.0

63.6

64.6

46.0

56.5

74.2

63.4

64.3

63.6

64.4

52.1

11.2

9.7

12.8

14.0

8.1

11.6

9.3

16.7

12.5

10.4

15.2

3.2

2.4

10.7

6.8

20.0

3.7

3.5

3.9

5.8

3.5

4.7

3.5

2.3

2.3

4.2

6.3

2.3

4.2

2.0

2.2

3.6

4.5

11.39.9

10.0

9.1

7.0

10.5

2.8

2.2

2.0

2.3

1.2

1.2

1.2

1.2

1.6

1.6

1.6

4.2

4.7

6.5

Very effective

Somewhat effective

Not very effective

Not effective at all

Not sure

[In-store surveillance camera]

Top2Box

(%)

88.4

88.4

88.4

83.7

84.9

87.2

90.7

89.5

94.2

70.8

87.5

93.2

91.7

88.0

87.0

93.5

100.0

91.1

88.6

82.2

83.1

33.5

39.5

27.5

25.6

34.9

30.2

37.2

26.7

46.5

20.8

37.5

34.1

35.4

46.0

41.3

22.6

43.9

35.7

27.3

20.0

31.0

54.8

48.8

60.9

58.1

50.0

57.0

53.5

62.8

47.7

50.0

50.0

59.1

56.3

42.0

45.7

71.0

56.1

55.4

61.4

62.2

52.1

8.1

7.0

9.3

11.6

8.1

5.8

8.1

25.0

6.3

4.2

10.0

10.9

6.5

5.4

6.8

15.6

4.2

3.7

3.5

3.9

5.8

3.5

4.7

3.5

2.3

4.2

6.3

2.3

4.2

2.0

2.2

3.6

4.5

11.3

7.6

2.3

4.5

0.4

1.4

2.2

1.2

1.2

0.8

2.3

Very effective

Somewhat effective

Not very effective

Not effective at all

Not sure

*<Top2Box> Base: All respondents, “Very effective” + “Somewhat effective”

• In regards to in-store surveillance cameras, more men than women think they are “very effective” (men 40% and women 28%). • Compared to respondents aged 64 or under, more respondents aged 65 or over selected “very effective,” and 33% selected local

surveillance cameras and 47% selected in-store surveillance cameras. • Many respondents with an annual income of 7-8 million yen selected Top2Box* (local surveillance cameras 98% and in-store surveillance

cameras 100%).

• In regards to in-store surveillance cameras, more men than women think they are “very effective” (men 40% and women 28%). • Compared to respondents aged 64 or under, more respondents aged 65 or over selected “very effective,” and 33% selected local

surveillance cameras and 47% selected in-store surveillance cameras. • Many respondents with an annual income of 7-8 million yen selected Top2Box* (local surveillance cameras 98% and in-store surveillance

cameras 100%).

71 Survey On Privacy

1 Attitude towards Community and In-Store Surveillance Cameras

(For reference when n<30)

Q20. Some local communities and companies in Japan have installed surveillance cameras in public spaces in order to prevent crimes and aid prosecution of criminals. How effective do you think local or in-store surveillance cameras are in reducing the number of crimes?

[Local surveillance camera]

Top2Box

n= (%)

(516) 84.3

Employed full time (180) 86.1

Employed part time (53) 90.6

Unemployed (28) 82.1

Student (52) 71.2

Housewife (106) 85.8

Retired (34) 88.2

Self-employed (53) 79.2

Not sure/no answer (10) 90.0

Graduated from an elementary/a middle / junior high school

(14) 78.6

Graduated from a high school (154) 82.5

Graduated from a nationalcollege

(11) 90.9

Graduated from a vocationalschool/junior college

(115) 87.8

Started a college but did notgraduate

(18) 88.9

Graduated from a college (177) 83.6

Graduated from a graduateschool

(17) 88.2

Not sure/don't want to answer (10) 70.0

Total

Educa-tion

Job

24.2

22.8

24.5

32.1

15.4

26.4

35.3

22.6

20.0

35.7

24.0

18.2

30.4

16.7

20.9

11.8

40.0

60.1

63.3

66.0

50.0

55.8

59.4

52.9

56.6

70.0

42.9

58.4

72.7

57.4

72.2

62.7

76.5

30.0

10.0

3.8

14.3

19.2

7.5

11.8

15.1

7.1

11.7

9.1

7.0

5.6

13.0

5.9

10.0

1.3

3.7

3.3

3.6

5.8

4.7

5.7

10.0

7.1

4.5

5.2

10.0

10.51.6

0.6

5.7

7.1

5.6

5.9

10.0

1.1

1.9

3.8

2.3

Very effective

Somewhat effective

Not very effective

Not effective at all

Not sure

[In-store surveillance camera]

Top2Box

(%)

88.4

88.3

92.5

85.7

78.8

91.5

97.1

83.0

90.0

92.9

86.4

90.9

90.4

77.8

89.3

100.0

70.0

33.5

33.3

26.4

50.0

23.1

34.0

41.2

35.8

40.0

50.0

35.1

36.4

36.5

16.7

32.2

17.6

30.0

54.8

55.0

66.0

35.7

55.8

57.5

55.9

47.2

50.0

42.9

51.3

54.5

53.9

61.1

57.1

82.4

40.0

8.3

7.5

10.7

13.5

2.9

11.3

8.4

9.1

4.3

22.2

8.5

10.0

3.7

3.3

3.6

5.8

4.7

5.7

10.0

7.1

4.5

5.2

2.3

10.0

2.8

7.6

0.6

0.9

1.9

0.4

10.0

Very effective

Somewhat effective

Not very effective

Not effective at all

Not sure

*<Top2Box> Base: All respondents, “Very effective” + “Somewhat effective”

• In regards to both local surveillance cameras and in-store surveillance cameras, not many students selected “very effective” (15% and

23%, respectively), and scores for Top2Box* are also low (71% and 79%, respectively).

• In regards to both local surveillance cameras and in-store surveillance cameras, not many students selected “very effective” (15% and

23%, respectively), and scores for Top2Box* are also low (71% and 79%, respectively).

72 Survey On Privacy

n= (%)

Monitor employees using surveillance cameras (516)

The company reads e-mail correspondence that theemployees sent/received on company computers.

(516)

9.3

10.1

13.8

10.3 50.4

5.4

6.0

61.2 10.3

23.3

It is the rights of the company under any circumstances.

It is allowed only if it is for the purpose of evaluating the employee.

It is allowed only when the company has obtained informed-consent (consent based on sufficient knowledge) of the employees.

It is not allowed under any circumstances.

Not sure

61% selected that monitoring cameras are “allowed only when the company has obtained informed consent of the employees.”

50% selected that reading emails is “allowed only when the company has obtained informed consent of the employees.”

61% selected that monitoring cameras are “allowed only when the company has obtained informed consent of the employees.”

50% selected that reading emails is “allowed only when the company has obtained informed consent of the employees.”

2 Attitude towards Employers Electronic Surveillance of Employees

Q21. To what extent do you think a company should be allowed to monitor employees with surveillance cameras or read e-mail correspondence that employees sent/received on company computers?

73 Survey On Privacy

2 Attitude towards Employers Electronic Surveillance of Employees

(For reference when n<30)

Q21. To what extent do you think a company should be allowed to monitor employees with surveillance cameras or read e-mail correspondence that employees sent/received on company computers?

[Monitor employees using surveillance cameras]

n= (%)

(516)

Male (258)

Female (258)

18-24 (86)

25-34 (86)

35-44 (86)

45-54 (86)

55-64 (86)

65+ (86)

Less than 1 million yen (24)

1-2 million yen (16)

2-3 million yen (44)

3-4 million yen (48)

4-5 million yen (50)

5-6 million yen (46)

6-7 million yen (31)

7-8 million yen (41)

8-10 million yen (56)

More than 10 million yen (44)

Not sure (45)

Don't want to answer (71)

Total

Gender

Income

Age

9.3

10.5

8.1

9.3

11.6

11.6

7.0

8.1

8.1

4.2

18.8

9.1

8.3

12.0

10.9

9.7

12.2

8.9

9.1

6.7

7.0

13.8

12.4

15.1

23.3

15.1

10.5

16.3

8.1

9.3

20.8

6.3

13.6

18.8

8.0

15.2

19.4

14.6

16.1

13.6

11.1

9.9

62.4

60.1

57.0

67.4

60.5

57.0

65.1

60.5

58.3

62.5

63.6

68.8

66.0

54.3

58.1

65.9

58.9

63.6

66.7

52.1

10.3

9.7

10.9

5.8

9.3

14.0

15.1

15.1

12.5

6.3

9.1

6.0

17.4

12.9

4.9

10.7

4.5

11.1

19.7

5.4

5.0

5.8

4.7

3.5

8.1

5.8

3.5

7.0

4.2

6.3

4.5

2.1

8.0

2.2

5.4

9.1

4.4

11.3

61.2

2.3

2.1

2.4

It is the rights of the company under any circumstances.

It is allowed only if it is for the purpose of evaluating the employee.

It is allowed only when the company has obtained informed-consent of the employees.

It is not allowed under any circumstances.

Not sure

(%)

[The company reads e-mail correspondence that theemployees sent/received on company computers.]

10.1

13.2

7.0

11.6

10.5

10.5

4.7

10.5

12.8

8.3

12.5

6.8

10.4

10.0

10.9

9.7

9.8

17.9

11.4

8.9

5.6

10.3

10.1

10.5

10.5

10.5

10.5

10.5

7.0

12.8

20.8

18.8

13.6

12.5

8.0

10.9

6.5

9.8

8.9

9.1

4.4

9.9

50.0

50.8

55.8

60.5

44.2

51.2

52.3

38.4

37.5

31.3

52.3

50.0

52.0

50.0

61.3

48.8

55.4

54.5

60.0

40.8

23.3

22.1

24.4

16.3

14.0

27.9

27.9

25.6

27.9

29.2

31.3

22.7

22.9

22.0

26.1

22.6

29.3

14.3

15.9

20.0

29.6

6.0

4.7

7.4

5.8

4.7

7.0

5.8

4.7

8.1

4.2

6.3

4.5

4.2

8.0

2.4

3.6

9.1

6.7

14.1

50.4

2.2

• More men think that reading emails is “allowed” (total of “allowed” is 73% in men and 68% in women). • Many respondents aged 35 or over think that reading emails is “not allowed under any circumstances” (28% aged 35-54 and 65 or over,

and 26% aged 55-64), but not many respondents aged 18-34 think so (16% aged 18-24 and 14% aged 25-34).

• More men think that reading emails is “allowed” (total of “allowed” is 73% in men and 68% in women). • Many respondents aged 35 or over think that reading emails is “not allowed under any circumstances” (28% aged 35-54 and 65 or over,

and 26% aged 55-64), but not many respondents aged 18-34 think so (16% aged 18-24 and 14% aged 25-34).

74 Survey On Privacy

2 Attitude towards Employers Electronic Surveillance of Employees

(For reference when n<30)

Q21. To what extent do you think a company should be allowed to monitor employees with surveillance cameras or read e-mail correspondence that employees sent/received on company computers?

[Monitor employees using surveillance cameras]

n= (%)

(516)

Employed full time (180)

Employed part time (53)

Unemployed (28)

Student (52)

Housewife (106)

Retired (34)

Self-employed (53)

Not sure/no answer (10)

Graduated from an elementary/a middle / junior high school

(14)

Graduated from a high school (154)

Graduated from a nationalcollege

(11)

Graduated from a vocationalschool/junior college

(115)

Started a college but did notgraduate

(18)

Graduated from a college (177)

Graduated from a graduateschool

(17)

Not sure/don't want to answer (10)

Total

Educa-tion

Job

9.3

10.0

7.5

14.3

9.6

6.6

8.8

11.3

10.0

7.1

9.7

9.1

9.6

11.1

7.3

23.5

10.0

13.8

11.1

11.3

14.3

23.1

16.0

11.8

13.2

10.0

7.1

14.9

18.2

13.9

11.1

12.4

17.6

20.0

63.9

58.5

64.3

55.8

58.5

70.6

60.4

50.0

42.9

58.4

63.6

59.1

72.2

66.1

58.8

50.0

10.3

11.7

17.0

3.6

5.8

11.3

5.9

5.7

20.0

21.4

13.6

9.1

9.6

5.6

8.5

10.0

5.4

3.3

5.7

3.6

5.8

7.5

2.9

9.4

10.0

21.4

3.2

7.8

5.6

10.0

61.2

It is the rights of the company under any circumstances.

It is allowed only if it is for the purpose of evaluating the employee.

It is allowed only when the company has obtained informed-consent of the employees.

It is not allowed under any circumstances.

Not sure

(%)

[The company reads e-mail correspondence that theemployees sent/received on company computers.]

10.1

11.1

5.7

10.7

11.5

6.6

17.6

13.2

7.1

11.0

7.0

11.1

11.3

17.6

10.0

10.3

7.8

9.4

25.0

7.7

12.3

11.8

9.4

10.0

7.1

12.3

18.2

9.6

10.2

20.0

53.3

35.8

57.1

55.8

53.8

38.2

47.2

50.0

50.0

46.1

54.5

52.2

61.1

50.3

70.6

40.0

23.3

24.4

41.5

17.3

19.8

29.4

18.9

30.0

21.4

26.0

27.3

23.5

27.8

21.5

11.8

20.0

6.0

3.3

7.5

3.6

7.7

7.5

2.9

11.3

10.0

14.3

4.5

7.8

6.8

10.0

50.4

3.6

• Many part-timers think that reading emails is “not allowed under any circumstances” (42%). • Many part-timers think that reading emails is “not allowed under any circumstances” (42%).

9 Airport Surveillance & Collection of Traveler Information

76 Survey On Privacy

1 Attitude towards Government’s Right to Collect and Share Travelers' Personal Information

Q24. Do you think the Japanese government should have the right to gather the personal information of domestic/international Japanese travelers on airplanes?Q25. Do you think the Japanese government should be able to share the personal information of travelers with foreign governments?

(For reference when n<30)

[Gathering the personal info of travelers]

Top2Box

n= (%)

(516) 51.0

Male (258) 55.4

Female (258) 46.5

18-24 (86) 53.5

25-34 (86) 58.1

35-44 (86) 47.7

45-54 (86) 43.0

55-64 (86) 48.8

65+ (86) 54.7

Less than 1 million yen (24) 54.2

1-2 million yen (16) 56.3

2-3 million yen (44) 61.4

3-4 million yen (48) 58.3

4-5 million yen (50) 64.0

5-6 million yen (46) 39.1

6-7 million yen (31) 48.4

7-8 million yen (41) 56.1

8-10 million yen (56) 48.2

More than 10 million yen (44) 52.3

Not sure (45) 40.0

Don't want to answer (71) 42.3

Total

Gender

Income

Age

9.9

11.6

8.1

8.1

11.6

9.3

5.8

12.8

11.6

12.5

12.5

6.8

8.3

12.0

8.7

9.7

17.1

16.1

11.4

5.6

41.1

43.8

38.4

45.3

46.5

38.4

37.2

36.0

43.0

41.7

43.8

54.5

50.0

52.0

30.4

38.7

39.0

32.1

40.9

37.8

36.6

32.9

35.7

26.7

29.1

39.5

41.9

34.9

33.7

20.8

43.8

22.7

31.3

24.0

45.7

41.9

34.1

33.9

36.4

44.4

35.2

5.8

5.8

8.3

9.1

8.7

4.4

5.6

11.0

8.1

14.0

16.3

10.5

11.6

11.6

10.5

5.8

16.7

6.8

8.3

12.0

6.5

9.7

9.8

16.1

9.1

11.1

16.9

2.2

34.3

3.5

3.7

3.5

3.9

3.5

2.3

1.8

2.1

1.2

2.3

Yes, the government should have the right under anycircumstancesYes, but only if there is a clear consent from the travelerconcernedNo, except when the traveler concerned is suspected of acrimeNo, the government should not have such right under anycircumstancesNot sure

[Sharing the personal info of travelers ]

Top2Box

(%)

47.3

52.3

42.2

44.2

50.0

41.9

44.2

46.5

57.0

37.5

62.5

52.3

68.8

56.0

34.8

38.7

43.9

50.0

45.5

35.6

43.7

8.7

10.5

7.0

10.5

9.3

10.5

4.7

8.1

9.3

8.3

18.8

11.4

16.7

12.0

6.5

12.2

12.5

11.4

38.6

41.9

35.3

33.7

40.7

31.4

39.5

38.4

47.7

29.2

43.8

40.9

52.1

44.0

34.8

32.3

31.7

37.5

34.1

33.3

42.3

36.8

43.4

41.9

39.5

43.0

46.5

40.7

29.1

45.8

31.3

31.8

27.1

36.0

54.3

54.8

43.9

37.5

45.5

48.9

32.4

5.8

8.1

11.4

4.3

4.9

6.7

4.2

9.1

7.0

11.2

12.8

9.3

12.8

7.0

7.0

5.8

16.7

6.3

4.5

2.1

6.0

6.5

6.5

7.3

10.7

9.1

8.9

19.71.4

2.2

40.1

3.9

3.5

1.8

2.0

2.1

2.3

2.3

1.2

1.2

3.1

Yes, the governments should be able to share suchinformation under any circumstancesYes but only when there is a clear consent from the travelerconcernedNo, except when the traveler concerned is suspected of acrimeNo, such information should not be shared under anycircumstancesNot sure

*<Top2Box> Base: All respondents, Total of “Yes”

51% selected “yes” (Top2Box*) for the right to gather information and 47% for the right to share information. • Based on gender, men’s score for Top2Box is higher in both gathering and sharing. • In regards to gathering, many respondents aged 25-34 selected Top2Box (58%). In regards to sharing, many respondents aged 65 or over

selected Top2Box (57%). • Not many respondents with an annual income of 5-6 million yen selected Top2Box in both gathering and sharing (39% and 35%,

respectively).

51% selected “yes” (Top2Box*) for the right to gather information and 47% for the right to share information. • Based on gender, men’s score for Top2Box is higher in both gathering and sharing. • In regards to gathering, many respondents aged 25-34 selected Top2Box (58%). In regards to sharing, many respondents aged 65 or over

selected Top2Box (57%). • Not many respondents with an annual income of 5-6 million yen selected Top2Box in both gathering and sharing (39% and 35%,

respectively).

77 Survey On Privacy

• 65% of retired respondents selected Top2Box* in both gathering and sharing. • 65% of retired respondents selected Top2Box* in both gathering and sharing.

1 Attitude towards Government’s Right to Collect and Share Travelers' Personal Information

(For reference when n<30)

Q24. Do you think the Japanese government should have the right to gather the personal information of domestic/international Japanese travelers on airplanes?Q25. Do you think the Japanese government should be able to share the personal information of travelers with foreign governments?

[Gathering the personal info of travelers]

Top2Box

n= (%)

(516) 51.0

Employed full time (180) 51.1

Employed part time (53) 50.9

Unemployed (28) 50.0

Student (52) 55.8

Housewife (106) 47.2

Retired (34) 64.7

Self-employed (53) 43.4

Not sure/no answer (10) 60.0

Graduated from an elementary/a middle / junior high school

(14) 28.6

Graduated from a high school (154) 57.1

Graduated from a nationalcollege

(11) 45.5

Graduated from a vocationalschool/junior college

(115) 49.6

Started a college but did notgraduate

(18) 50.0

Graduated from a college (177) 48.0

Graduated from a graduateschool

(17) 64.7

Not sure/don't want to answer (10) 40.0

Total

Educa-tion

Job

9.9

13.9

11.5

8.5

14.7

20.0

7.1

15.6

4.3

5.6

8.5

29.4

41.1

37.2

47.2

50.0

44.2

38.7

50.0

39.6

40.0

21.4

41.6

45.5

45.2

44.4

39.5

35.3

40.0

35.6

34.0

46.4

28.8

36.8

23.5

32.1

30.0

28.6

29.9

36.4

35.7

27.8

38.4

29.4

40.0

11.0

11.1

11.3

3.6

13.5

12.3

8.8

13.2

28.6

9.1

9.1

13.0

16.7

10.7

10.0

3.8

3.8

34.3 3.7

3.8

3.8

11.3

10.0

14.3

3.9

9.1

5.6

5.9

10.0

2.2

1.9

2.9

1.7

2.8

Yes, the government should have the right under anycircumstancesYes, but only if there is a clear consent from the travelerconcernedNo, except when the traveler concerned is suspected of acrimeNo, the government should not have such right under anycircumstancesNot sure

[Sharing the personal info of travelers ]

Top2Box

(%)

47.3

47.8

43.4

46.4

40.4

49.1

64.7

43.4

40.0

21.4

50.0

45.5

47.8

38.9

47.5

47.1

50.0

8.7

12.2

7.5

11.5

7.5

5.7

7.1

11.7

9.1

7.8

11.1

6.2

17.6

38.6

35.6

35.8

42.9

28.8

41.5

61.8

37.7

40.0

14.3

38.3

36.4

40.0

27.8

41.2

29.4

50.0

41.1

43.4

50.0

48.1

36.8

20.6

37.7

50.0

35.7

38.3

36.4

40.0

44.4

41.8

47.1

30.0

8.8

9.4

10.0

14.3

4.5

9.1

5.9

10.0

9.1

8.9

9.4

3.6

11.5

11.3

5.9

9.4

28.6

7.1

9.1

11.3

16.7

7.9

10.0

3.6

2.9

40.1 3.5

3.8

2.8

0.9

2.2

2.8

Yes, the governments should be able to share suchinformation under any circumstancesYes but only when there is a clear consent from the travelerconcernedNo, except when the traveler concerned is suspected of acrimeNo, such information should not be shared under anycircumstancesNot sure

*<Top2Box> Base: All respondents, Total of “Yes”

78 Survey On Privacy

2 Respect of Privacy Given by Airport and Customs Officials<1>

Q33. In this case, how much was Saori's privacy respected by the airport and the customs officer?

(For reference when n<30)

Saori was traveling abroad. She was asked to open and show all her baggage at the airport. She could not board the airplane unless accepting this inspection.

Top2Box

n= (%)

(516) 10.9

Male (258) 12.8

Female (258) 8.9

18-24 (86) 9.3

25-34 (86) 8.1

35-44 (86) 8.1

45-54 (86) 10.5

55-64 (86) 16.3

65+ (86) 12.8

Less than 1 million yen (24) 4.2

1-2 million yen (16) 12.5

2-3 million yen (44) 15.9

3-4 million yen (48) 18.8

4-5 million yen (50) 6.0

5-6 million yen (46) 6.5

6-7 million yen (31) 12.9

7-8 million yen (41) 9.8

8-10 million yen (56) 16.1

More than 10 million yen (44) 11.4

Not sure (45) 4.4

Don't want to answer (71) 9.9

Income

Age

Total

Gender

4.7

7.0

14.0

4.2

11.4

14.6

4.0

4.3

12.9

9.8

10.7

11.4

4.4

39.9

41.1

36.0

44.2

51.2

30.2

40.7

40.7

29.2

43.8

36.4

52.1

36.0

43.5

35.5

56.1

39.3

36.4

37.8

38.0

41.5

43.0

39.9

48.8

43.0

32.6

50.0

34.9

39.5

45.8

31.3

43.2

27.1

46.0

43.5

48.4

29.3

39.3

43.2

48.9

46.5

7.2

4.3

10.1

5.8

4.7

8.1

9.3

8.1

7.0

20.8

12.5

4.5

2.1

12.0

6.5

3.2

4.9

5.4

9.1

8.9

5.62.8

2.3

2.3

3.5

3.5

1.2

2.3

2.3

2.7

2.5

2.2

2.0

4.2

4.5

12.5

5.4

7.0

10.5

7.0

7.0

6.6

10.1

8.3 40.5

Completely respected

Very respected

Somewhat respected

Not respected at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Completely respected” + “Very respected”

Only 11% selected “respected” (Top2Box*). • 50% of respondents aged 45-54 selected “not respected at all.” • Not many respondents with an annual income of 3-4 million yen and 7-8 million yen selected “not respected at all” (27% and 29%,

respectively).

Only 11% selected “respected” (Top2Box*). • 50% of respondents aged 45-54 selected “not respected at all.” • Not many respondents with an annual income of 3-4 million yen and 7-8 million yen selected “not respected at all” (27% and 29%,

respectively).

79 Survey On Privacy

2 Respect of Privacy Given by Airport and Customs Officials<1>

(For reference when n<30)

Q33. In this case, how much was Saori's privacy respected by the airport and the customs officer?

Saori was traveling abroad. She was asked to open and show all her baggage at the airport. She could not board the airplane unless accepting this inspection.

Top2Box

n= (%)

(516) 10.9

Employed full time (180) 10.0

Employed part time (53) 5.7

Unemployed (28) 10.7

Student (52) 11.5

Housewife (106) 11.3

Retired (34) 17.6

Self-employed (53) 15.1

Not sure/no answer (10) -

Graduated from an elementary/a middle / junior high school

(14) 7.1

Graduated from a high school (154) 16.9

Graduated from a nationalcollege

(11) 18.2

Graduated from a vocationalschool/junior college

(115) 7.8

Started a college but did notgraduate

(18) 11.1

Graduated from a college (177) 6.8

Graduated from a graduateschool

(17) 17.6

Not sure/don't want to answer (10) 10.0

Total

Educa-tion

Job

5.7

7.1

14.7

7.1

14.3

9.1

11.1

11.8

46.1

43.4

42.9

38.5

34.0

35.3

39.6

20.0

28.6

40.3

45.5

40.0

38.9

40.7

52.9

40.0

41.5

40.6

43.4

32.1

42.3

40.6

47.1

39.6

70.0

21.4

34.4

36.4

43.5

50.0

48.6

29.4

40.0

7.2

3.3

7.5

14.3

7.7

14.2

5.7

10.0

42.9

8.4

8.7

4.0

10.0

1.7

2.6

2.6

1.9

2.9

2.8

1.9

3.6

3.3

2.5

10.0

5.9

9.1

5.1

5.2

13.2

8.5

9.6

6.7

8.3 40.5

Completely respected

Very respected

Somewhat respected

Not respected at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Completely respected” + “Very respected”

• Many retired respondents selected “not respected at all” (47%). • Compared to vocational school/junior college graduates and college graduates, not as many high school graduates selected “not

respected at all” (34%).

• Many retired respondents selected “not respected at all” (47%). • Compared to vocational school/junior college graduates and college graduates, not as many high school graduates selected “not

respected at all” (34%).

80 Survey On Privacy

2 Respect of Privacy Given by Airport and Customs Officials<2>

Q34. In this case, how much was Wang's privacy respected by the airport and the customs officer?

(For reference when n<30)

Wang was traveling abroad. He had to go through an inspection by a metal detector before boarding the airplane even when other passengers were not going through this inspection.

Top2Box

n= (%)

(516) 11.0

Male (258) 12.4

Female (258) 9.7

18-24 (86) 12.8

25-34 (86) 9.3

35-44 (86) 12.8

45-54 (86) 11.6

55-64 (86) 11.6

65+ (86) 8.1

Less than 1 million yen (24) 8.3

1-2 million yen (16) 6.3

2-3 million yen (44) 11.4

3-4 million yen (48) 8.3

4-5 million yen (50) 14.0

5-6 million yen (46) 4.3

6-7 million yen (31) 9.7

7-8 million yen (41) 12.2

8-10 million yen (56) 16.1

More than 10 million yen (44) 9.1

Not sure (45) 6.7

Don't want to answer (71) 16.9

Income

Age

Total

Gender0.4

9.3

9.3

11.6

8.1

8.3

6.3

11.4

4.3

9.7

12.2

14.3

9.1

15.5

39.9

31.0

29.1

40.7

32.6

40.7

36.0

33.7

29.2

25.0

29.5

52.1

20.0

32.6

45.2

39.0

35.7

34.1

42.2

35.2

45.3

43.0

47.7

47.7

45.3

44.2

39.5

45.3

50.0

41.7

62.5

50.0

33.3

60.0

56.5

45.2

43.9

44.6

45.5

44.4

32.4

8.1

4.7

11.6

10.5

4.7

10.5

8.1

7.0

8.1

20.8

6.3

9.1

6.3

6.0

6.5

4.9

3.6

11.4

6.7

15.51.4

2.2

1.8

2.0

2.1

1.2

3.5

1.2

1.6

1.0

4.4

12.0

6.3

10.5

11.6

8.1

12.0

10.1 35.5

Completely respected

Very respected

Somewhat respected

Not respected at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Completely respected” + “Very respected”

11% selected “respected” (Top2Box*). • 50% of respondents aged 65 or over selected “not respected at all.” • Many respondents with an annual income of 4-5 million yen and 5-6 million yen selected “not respected at all” (60% and 57%,

respectively).

11% selected “respected” (Top2Box*). • 50% of respondents aged 65 or over selected “not respected at all.” • Many respondents with an annual income of 4-5 million yen and 5-6 million yen selected “not respected at all” (60% and 57%,

respectively).

81 Survey On Privacy

2 Respect of Privacy Given by Airport and Customs Officials<2>

(For reference when n<30)

Q34. In this case, how much was Wang's privacy respected by the airport and the customs officer?

Wang was traveling abroad. He had to go through an inspection by a metal detector before boarding the airplane even when other passengers were not going through this inspection.

Top2Box

n= (%)

(516) 11.0

Employed full time (180) 11.7

Employed part time (53) 11.3

Unemployed (28) -

Student (52) 15.4

Housewife (106) 9.4

Retired (34) 5.9

Self-employed (53) 15.1

Not sure/no answer (10) 20.0

Graduated from an elementary/a middle / junior high school

(14) -

Graduated from a high school (154) 16.9

Graduated from a nationalcollege

(11) -

Graduated from a vocationalschool/junior college

(115) 7.0

Started a college but did notgraduate

(18) 5.6

Graduated from a college (177) 9.0

Graduated from a graduateschool

(17) 17.6

Not sure/don't want to answer (10) 30.0

Total

Educa-tion

Job

1.0

11.3

5.9

15.1

20.0

15.6

5.6

17.6

30.0

36.7

20.8

57.1

36.5

35.8

35.3

35.8

20.0

7.1

35.7

54.5

25.2

55.6

40.7

52.9

10.0

45.3

47.2

54.7

28.6

38.5

43.4

55.9

41.5

50.0

50.0

38.3

45.5

58.3

33.3

45.8

29.4

40.0

8.1

4.4

13.2

14.3

9.6

11.3

2.9

7.5

10.0

42.9

9.1

9.6

5.6

4.5

20.0

0.6

1.7

1.3

1.9

1.9

1.1

8.5

5.2

7.5

13.5

10.6

10.1 35.5

Completely respected

Very respected

Somewhat respected

Not respected at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Completely respected” + “Very respected”

• More than half of part-timers and retired respondents selected “not respected at all” (55% and 56%, respectively). • 58% of vocational school/junior collage graduates selected “not respected at all.”

• More than half of part-timers and retired respondents selected “not respected at all” (55% and 56%, respectively). • 58% of vocational school/junior collage graduates selected “not respected at all.”

82 Survey On Privacy

2 Respect of Privacy Given by Airport and Customs Officials<3>

Q35. In this case, how much was Muhammad's privacy respected by the airport and the customs officer?

(For reference when n<30)

Muhammad was traveling abroad. Muhammad was treated differently from other passengers for racial reasons and became a subject of detailed questioning about marriage status, family structure, occupation, purpose of the trip, past political activities, and friends/acquaintances. Then, customs officers searched Muhammad's baggage and conducted a body check. Nothing was found and Muhammad was allowed to travel freely.

Top2Box

n= (%)

(516) 7.9

Male (258) 10.1

Female (258) 5.8

18-24 (86) 8.1

25-34 (86) 7.0

35-44 (86) 8.1

45-54 (86) 11.6

55-64 (86) 4.7

65+ (86) 8.1

Less than 1 million yen (24) 4.2

1-2 million yen (16) 6.3

2-3 million yen (44) 13.6

3-4 million yen (48) 6.3

4-5 million yen (50) 10.0

5-6 million yen (46) 6.5

6-7 million yen (31) 9.7

7-8 million yen (41) 9.8

8-10 million yen (56) 14.3

More than 10 million yen (44) 6.8

Not sure (45) -

Don't want to answer (71) 5.6

Income

Age

Total

Gender

2.3

2.3

1.2

2.1

2.0

3.2

1.8

1.4

7.0

9.7

8.1

4.7

8.1

4.2

6.3

13.6

8.0

6.5

6.5

9.8

12.5

6.8

32.9

29.1

26.7

24.4

36.0

22.1

39.5

37.2

25.0

37.5

31.8

45.8

36.0

19.6

19.4

41.5

21.4

31.8

35.6

28.2

53.1

52.7

53.5

58.1

60.5

44.2

59.3

46.5

50.0

54.2

50.0

50.0

41.7

44.0

65.2

67.7

43.9

57.1

54.5

57.8

53.5

7.9

4.3

11.6

7.0

8.1

11.6

7.0

9.3

4.7

16.7

6.3

4.5

6.3

10.0

8.7

3.2

4.9

7.1

6.8

6.7

12.7

1.6

0.4

1.0

4.2

10.5

4.2

4.3

5.8

4.7

31.0

Completely respected

Very respected

Somewhat respected

Not respected at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Completely respected” + “Very respected”

8% selected “respected” (Top2Box*). More than half selected “not respected at all” (53%). • 61% and 59% of respondents aged 25-34 and 45-54 selected “not respected at all.” • 65% and 68% of respondents with an annual income of 5-6 million yen and 6-7 million yen selected “not respected at all.”

8% selected “respected” (Top2Box*). More than half selected “not respected at all” (53%). • 61% and 59% of respondents aged 25-34 and 45-54 selected “not respected at all.” • 65% and 68% of respondents with an annual income of 5-6 million yen and 6-7 million yen selected “not respected at all.”

83 Survey On Privacy

2 Respect of Privacy Given by Airport and Customs Officials<3>

(For reference when n<30)

Q35. In this case, how much was Muhammad's privacy respected by the airport and the customs officer?

Muhammad was traveling abroad. Muhammad was treated differently from other passengers for racial reasons and became a subject of detailed questioning about marriage status, family structure, occupation, purpose of the trip, past political activities, and friends/acquaintances. Then, customs officers searched Muhammad's baggage and conducted a body check. Nothing was found and Muhammad was allowed to travel freely.

Top2Box

n= (%)

(516) 7.9

Employed full time (180) 10.0

Employed part time (53) 3.8

Unemployed (28) 10.7

Student (52) 13.5

Housewife (106) 4.7

Retired (34) 8.8

Self-employed (53) 5.7

Not sure/no answer (10) -

Graduated from an elementary/a middle / junior high school

(14) 7.1

Graduated from a high school (154) 13.0

Graduated from a nationalcollege

(11) -

Graduated from a vocationalschool/junior college

(115) 4.3

Started a college but did notgraduate

(18) -

Graduated from a college (177) 5.6

Graduated from a graduateschool

(17) 17.6

Not sure/don't want to answer (10) 20.0

Total

Educa-tion

Job

3.8

10.7

13.5

8.8

5.7

7.1

17.6

10.0

33.3

30.2

25.0

28.8

27.4

41.2

30.2

30.0

21.4

35.7

45.5

31.3

22.2

26.6

52.9

10.0

53.1

51.1

58.5

53.6

50.0

53.8

50.0

56.6

60.0

35.7

40.9

54.5

57.4

77.8

61.6

29.4

60.0

7.9

5.6

7.5

10.7

7.7

14.2

7.5

10.0

35.7

10.4

7.0

6.2

10.010.0

0.6

1.7

0.6

1.9

1.7

1.0

5.1

2.6

12.3

2.8

8.3

7.0 31.0

Completely respected

Very respected

Somewhat respected

Not respected at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Completely respected” + “Very respected”

• Many part-timers selected “not respected at all” (59%). • Compared to vocational school/junior college graduates and college graduates, not as many high school graduates selected “not

respected at all” (41%).

• Many part-timers selected “not respected at all” (59%). • Compared to vocational school/junior college graduates and college graduates, not as many high school graduates selected “not

respected at all” (41%).

84 Survey On Privacy

2 Respect of Privacy Given by Airport and Customs Officials<3>

Q36. In this case, how much was Kana's privacy respected by the airport and the customs officer?

(For reference when n<30)

Kana was traveling abroad. After showing her passport she was immediately allowed to board the airplane.

Top2Box

n= (%)

(516) 58.9

Male (258) 59.3

Female (258) 58.5

18-24 (86) 59.3

25-34 (86) 54.7

35-44 (86) 44.2

45-54 (86) 55.8

55-64 (86) 61.6

65+ (86) 77.9

Less than 1 million yen (24) 62.5

1-2 million yen (16) 62.5

2-3 million yen (44) 70.5

3-4 million yen (48) 60.4

4-5 million yen (50) 64.0

5-6 million yen (46) 60.9

6-7 million yen (31) 67.7

7-8 million yen (41) 56.1

8-10 million yen (56) 60.7

More than 10 million yen (44) 45.5

Not sure (45) 40.0

Don't want to answer (71) 60.6

Income

Age

Total

Gender

18.6

19.0

18.2

15.1

19.8

11.6

17.4

17.4

30.2

16.7

31.3

22.7

22.9

18.0

19.6

9.7

22.0

10.7

11.4

8.9

29.6

40.3

40.3

40.3

44.2

34.9

32.6

38.4

44.2

47.7

45.8

31.3

47.7

37.5

46.0

41.3

58.1

34.1

50.0

34.1

31.1

31.0

31.8

32.9

31.4

36.0

38.4

36.0

34.9

17.4

25.0

31.3

20.5

33.3

28.0

26.1

32.3

41.5

28.6

45.5

46.7

29.6

5.4

4.3

6.6

4.7

5.8

10.5

4.7

3.5

3.5

8.3

6.3

4.5

4.2

6.0

6.5

7.1

4.5

11.1

5.6

32.4

2.4

3.5

1.9

3.3

4.7

4.7

3.5

1.2

2.1

2.0

3.6

2.2

4.2

4.5

4.2

4.5

6.5

7.0

Completely respected

Very respected

Somewhat respected

Not respected at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Completely respected” + “Very respected”

59% selected “respected” (Top2Box*). • Respondents aged 35-44 are the only group in which less than half of the respondents selected Top2Box (44%). • Based on income, an annual income of more than 10 million yen is the only group in which less than half of the respondents selected

Top2Box (46%).

59% selected “respected” (Top2Box*). • Respondents aged 35-44 are the only group in which less than half of the respondents selected Top2Box (44%). • Based on income, an annual income of more than 10 million yen is the only group in which less than half of the respondents selected

Top2Box (46%).

85 Survey On Privacy

2 Respect of Privacy Given by Airport and Customs Officials<3>

(For reference when n<30)

• Many retired respondents selected “completely respected” (44%), and 91% selected Top2Box*. • Not many college graduates selected Top2Box (53%).

• Many retired respondents selected “completely respected” (44%), and 91% selected Top2Box*. • Not many college graduates selected Top2Box (53%).

Q36. In this case, how much was Kana's privacy respected by the airport and the customs officer?

Kana was traveling abroad. After showing her passport she was immediately allowed to board the airplane.

Top2Box

n= (%)

(516) 58.9

Employed full time (180) 49.4

Employed part time (53) 60.4

Unemployed (28) 64.3

Student (52) 61.5

Housewife (106) 62.3

Retired (34) 91.2

Self-employed (53) 60.4

Not sure/no answer (10) 40.0

Graduated from an elementary/a middle / junior high school

(14) 42.9

Graduated from a high school (154) 66.2

Graduated from a nationalcollege

(11) 63.6

Graduated from a vocationalschool/junior college

(115) 60.0

Started a college but did notgraduate

(18) 55.6

Graduated from a college (177) 53.1

Graduated from a graduateschool

(17) 58.8

Not sure/don't want to answer (10) 60.0

Total

Educa-tion

Job

18.6

15.6

13.2

25.0

15.4

17.9

44.1

18.9

20.0

42.9

19.5

18.2

14.8

11.1

18.1

17.6

40.0

40.3

33.9

47.2

39.3

46.2

44.3

47.1

41.5

20.0

46.8

45.5

45.2

44.4

35.0

41.2

20.0

40.0

34.0

28.6

28.8

30.2

8.8

30.2

30.0

21.4

26.6

18.2

30.4

44.4

39.0

35.3

30.0

5.4

5.0

5.7

3.6

5.8

7.5

5.7

10.0

28.6

3.9

9.1

7.0

4.5

5.9

32.4 3.3

2.6

3.4

10.0

9.1

3.2

7.1

20.0

3.8

3.8

3.6

5.6

Completely respected

Very respected

Somewhat respected

Not respected at all

Don't know/not sure

*<Top2Box> Base: All respondents, “Completely respected” + “Very respected”

86 Survey On Privacy

3 Respect of Privacy Given by Airport and Customs Officials

Q23. How much do airport staff and customs officers respect your privacy when using airports for domestic/international flights?

(For reference when n<30)

Top2Box

n= (%)

(516) 11.2

Male (258) 12.0

Female (258) 10.5

18-24 (86) 9.3

25-34 (86) 15.1

35-44 (86) 9.3

45-54 (86) 8.1

55-64 (86) 9.3

65+ (86) 16.3

Less than 1 million yen (24) 4.2

1-2 million yen (16) 6.3

2-3 million yen (44) 18.2

3-4 million yen (48) 10.4

4-5 million yen (50) 12.0

5-6 million yen (46) 6.5

6-7 million yen (31) 3.2

7-8 million yen (41) 17.1

8-10 million yen (56) 16.1

More than 10 million yen (44) 18.2

Not sure (45) 6.7

Don't want to answer (71) 8.5

Income

Age

Total

Gender

2.3

2.3

1.2

1.2

2.3

2.1

1.8

1.4

7.0

15.1

7.0

9.3

15.1

4.2

6.3

15.9

8.3

8.0

6.5

3.2

17.1

14.3

18.2

6.7

43.4

48.1

44.2

48.8

52.3

38.4

39.5

51.2

29.2

31.3

52.3

56.3

52.0

56.5

48.4

41.5

39.3

52.3

46.7

33.8

8.9

12.0

5.8

3.5

9.3

8.1

10.5

12.8

9.3

12.5

6.3

9.1

4.2

10.0

4.3

9.7

9.8

14.3

11.4

6.7

8.5

25.4

23.6

27.1

24.4

22.1

25.6

33.7

27.9

18.6

37.5

31.3

18.2

20.8

20.0

26.1

29.0

24.4

23.2

13.6

24.4

39.4

8.7

8.9

8.5

18.6

4.7

4.7

9.3

10.5

4.7

16.7

25.0

2.3

8.3

6.0

6.5

9.7

7.3

7.1

4.5

15.6

9.9

4.0

0.8

1.6

1.2

7.0

7.0

9.7

10.5

10.1 45.7

Complete respectA lot of respectSome respectNo respect at allDon't know/not sure (I have used airplanes for domestic/international flights)Not applicable (I have never used airplane for domestic/international flights)

*<Top2Box> Base: All respondents, “Complete respect” + “A lot of respect”

11% selected “respect” (Top2Box*). • 12% of men and 6% of women selected “no respect at all.” • More than 10% of respondents aged 45-54 and 55-64 selected “no respect at all” (11% and 13%, respectively). • Not many respondents with an annual income of 6-7 million yen selected Top2Box (3%).

11% selected “respect” (Top2Box*). • 12% of men and 6% of women selected “no respect at all.” • More than 10% of respondents aged 45-54 and 55-64 selected “no respect at all” (11% and 13%, respectively). • Not many respondents with an annual income of 6-7 million yen selected Top2Box (3%).

87 Survey On Privacy

3 Respect of Privacy Given by Airport and Customs Officials

(For reference when n<30)

• Many retired respondents selected Top2Box* (24%), and 0% selected “no respect at all.” • Many retired respondents selected Top2Box* (24%), and 0% selected “no respect at all.”

Q23. How much do airport staff and customs officers respect your privacy when using airports for domestic/international flights?

Top2Box

n= (%)

(516) 11.2

Employed full time (180) 11.1

Employed part time (53) 5.7

Unemployed (28) 17.9

Student (52) 7.7

Housewife (106) 13.2

Retired (34) 23.5

Self-employed (53) 7.5

Not sure/no answer (10) -

Graduated from an elementary/a middle / junior high school

(14) 21.4

Graduated from a high school (154) 11.0

Graduated from a nationalcollege

(11) -

Graduated from a vocationalschool/junior college

(115) 11.3

Started a college but did notgraduate

(18) 11.1

Graduated from a college (177) 10.7

Graduated from a graduateschool

(17) 17.6

Not sure/don't want to answer (10) 10.0

Total

Educa-tion

Job

1.2

2.2

1.1

10.1

8.9

5.7

17.9

5.8

13.2

23.5

5.7

21.4

8.4

11.3

11.1

9.6

17.6

10.0

47.2

47.2

28.6

46.2

48.1

52.9

41.5

30.0

28.6

40.9

72.7

51.3

38.9

46.3

64.7

20.0

8.9

11.1

7.5

7.1

7.5

17.0

20.0

5.2

9.1

10.4

11.1

10.7

17.6

10.0

25.4

22.8

35.8

32.1

26.9

25.5

20.6

18.9

40.0

35.7

29.2

18.2

20.9

38.9

26.0

20.0

8.7

7.8

3.8

14.3

17.3

5.7

2.9

15.1

10.0

14.3

13.6

6.1

6.2

40.0

1.9

2.6

1.9

45.7

1.9

Complete respect

A lot of respect

Some respectNo respect at all

Don't know/not sure (I have used airplanes for domestic/international flights)

Not applicable (I have never used airplane for domestic/international flights)

*<Top2Box> Base: All respondents, “Complete respect” + “A lot of respect”

88 Survey On Privacy

4 Acceptability of Airport Officials Giving Extra Security Checks to Visible Minorities

Q26. How acceptable is it for airport staff to conduct especially strict inspections of racial or ethnic minorities?

(For reference when n<30)

Top2Box

n= (%)

(516) 44.6

Male (258) 45.0

Female (258) 44.2

18-24 (86) 45.3

25-34 (86) 48.8

35-44 (86) 39.5

45-54 (86) 33.7

55-64 (86) 45.3

65+ (86) 54.7

Less than 1 million yen (24) 37.5

1-2 million yen (16) 31.3

2-3 million yen (44) 56.8

3-4 million yen (48) 45.8

4-5 million yen (50) 48.0

5-6 million yen (46) 32.6

6-7 million yen (31) 38.7

7-8 million yen (41) 56.1

8-10 million yen (56) 46.4

More than 10 million yen (44) 40.9

Not sure (45) 44.4

Don't want to answer (71) 43.7

Income

Age

Total

Gender

4.7

6.6

5.8

5.8

3.5

3.5

8.1

8.3

6.3

8.0

4.3

6.5

3.6

9.1

4.4

39.9

38.4

41.5

39.5

43.0

36.0

30.2

44.2

46.5

29.2

31.3

54.5

39.6

40.0

28.3

32.3

56.1

42.9

31.8

40.0

40.8

38.8

39.9

41.9

33.7

43.0

51.2

38.4

27.9

45.8

62.5

29.5

41.7

42.0

50.0

54.8

31.7

33.9

38.6

42.2

28.2

8.1

10.9

5.4

10.5

5.8

7.0

11.6

11.6

8.3

6.3

9.1

4.2

8.0

15.2

4.9

8.9

13.6

4.4

8.5

7.9

5.4

10.5

10.5

7.0

11.6

8.1

4.7

5.8

8.3

4.5

8.3

2.0

2.2

3.2

7.3

10.7

6.8

8.9

19.72.8

2.3

1.2

2.7

39.3

2.3

3.2

Very acceptable

Somewhat acceptable

Not very acceptable

Not acceptable at all

Not sure

*<Top2Box> Base: All respondents, “Complete respect” + “A lot of respect”

45% selected “acceptable” (Top2Box*). • Many respondents aged 65 or over selected “acceptable” (55%), while not many respondents aged 45-54 selected it (34%). • Not many respondents with an annual income of 5-6 million yen and 6-7 million yen selected “acceptable” (33% and 39%).

45% selected “acceptable” (Top2Box*). • Many respondents aged 65 or over selected “acceptable” (55%), while not many respondents aged 45-54 selected it (34%). • Not many respondents with an annual income of 5-6 million yen and 6-7 million yen selected “acceptable” (33% and 39%).

89 Survey On Privacy

4 Acceptability of Airport Officials Giving Extra Security Checks to Visible Minorities

(For reference when n<30)

Top2Box

n= (%)

(516) 44.6

Employed full time (180) 40.6

Employed part time (53) 35.8

Unemployed (28) 39.3

Student (52) 46.2

Housewife (106) 54.7

Retired (34) 55.9

Self-employed (53) 39.6

Not sure/no answer (10) 50.0

Graduated from an elementary/a middle / junior high school

(14) 35.7

Graduated from a high school (154) 44.8

Graduated from a nationalcollege

(11) 45.5

Graduated from a vocationalschool/junior college

(115) 49.6

Started a college but did notgraduate

(18) 44.4

Graduated from a college (177) 43.5

Graduated from a graduateschool

(17) 29.4

Not sure/don't want to answer (10) 40.0

Total

Educa-tion

Job

4.7

4.4

5.7

5.8

11.8

3.8

7.1

6.5

18.2

3.5

5.6

3.4

39.9

36.1

30.2

35.7

40.4

51.9

44.1

35.8

50.0

28.6

38.3

27.3

46.1

38.9

40.1

29.4

40.0

42.8

52.8

42.9

46.2

28.3

32.4

35.8

20.0

35.7

45.5

54.5

34.8

38.9

37.9

23.5

40.0

8.1

7.2

3.8

14.3

3.8

6.6

8.8

17.0

20.0

7.1

5.2

11.1

11.3

41.2

10.0

7.9

9.4

7.5

3.6

3.8

10.4

2.9

7.5

10.0

21.4

4.5

13.0

5.6

7.3

5.9

10.0

3.6

2.8

39.3

2.6

Very acceptable

Somewhat acceptable

Not very acceptable

Not acceptable at all

Not sure

Q26. How acceptable is it for airport staff to conduct especially strict inspections of racial or ethnic minorities?

*<Top2Box> Base: All respondents, “Complete respect” + “A lot of respect”

• Many housewives and retired respondents selected “acceptable” (55% and 56%, respectively). On the other hand, not many part-timers

selected “acceptable” (36%).

• Many housewives and retired respondents selected “acceptable” (55% and 56%, respectively). On the other hand, not many part-timers

selected “acceptable” (36%).

10 Demographics

91 Survey On Privacy

Gender

Demographics n=516

Age Area

Education (Q43) Occupation (Q44) Type of Job (Q45)

Avg. 45

Female50.0%

Male50.0%

18-191.7%

35-399.3%

40-447.4%

45-4910.7%

50-546.0%

20-2414.9%

30-349.9%

60+20.7%

55-5912.6%

25-296.8%

Hokkaido4.1%

Kinki15.3%

Chubu18.2%

Kanto39.9%

Tohoku4.5%

Kyushu8.7%

Chugoku6.8%

Shikoku2.5%

Graduated froma nationalcollage2.1%

Graduated froman elementary

school or amiddle

school/juniorhigh school

2.7%

Started acollage but didnot graduate

3.5%

Graduated froma collage34.3%

Graduated froma graduate

school3.3%

Not sure/don'tw ant to answ er

1.9%

Graduated froma high school

29.8%

Graduated froma vocationalschool/junior

college22.3%

Employed fulltime

34.9%

Housew ife20.5%

Student10.1%

Unemployed5.4%

Self-employed10.3%

Retired6.6%

Not sure/no answ er

1.9%

Employed parttime

10.3%

Work/physicallabor that does

not requirespecialized skills

6.3%

Other11.5%

Not sure1.0%

Professional/executive

24.1%

Technology/technical w ork

23.1% Sales/clerical33.9%

92 Survey On Privacy

Household Income (Q46)

Demographics n=516

Language Used at Home (Q47) Ethnic Group (Q48)

#Memberships (Q27) # Times Travelled by Air (Q37)

Don't w ant toansw er13.8%

8-10 million yen10.9%

More than 10million yen

8.5%

Not sure8.7%

2-3 million yen8.5%

Less than 1million yen

4.7%

4-5 million yen9.7%

5-6 million yen8.9%

6-7 million yen6.0%

7-8 million yen7.9%

1-2 million yen3.1%

3-4 million yen9.3%

Japanese99.6%

Mandarin0.2%

Spanish0.2% Other

0.0%

Black/African0.0%

Caucasian/White1.2%

Asian/Pacif icIslander95.5%

Other1.0%Mixed

0.0%

Don't know /don'tw ant to answ er

2.3%

North AmericanIndian/Inuit

0.0%

3-534.7%

None10.1%

11+9.9%

Not sure12.8%

1-210.7%

6-1021.9%

None52.7%

11+1.9%6-10

4.5%

3-511.4%

Not sure1.9%

1-227.5%

93 Survey On Privacy

Demographics n=516

Computer Use Past 6 Months(Q40) Internet Use Past 6 Months (Q41)

Purchase over Internet in Past Year (Q38) Contacted Government in Past Year (Q39)

Don't know /not sure

0.6%

Yes89.7%

No9.7%

(%)

I had contact viae-mail, Internet,

or otherelectronic means

I had contact inperson, on the

phone, orthrough a letter

I did not haveany contact

Don't know/not sure

60.9

19.6 21.3

3.1

0

20

40

60

80

(%)

At home At work At public spaces

28.7

98.3

52.7

0

20

40

60

80

100 (% Yes)(%)

At home At work At public spaces

27.1

98.4

49.2

0

20

40

60

80

100 (% Yes)

Appendix: Questionnaire

95

Appendix: Questionnaire

Q1

1 Internet

2Global PositioningSystem (GPS) in a car

3Wireless IC (RFID) cardattached to products

4Surveillance cameras(CCTV) that recordpublic areas

5

Biometricauthentication thatrecognize individualsusing faces or otherphysical characteristics

6Data mining ofpersonal information

Q2

○ 1. Complete right

○ 2. a lot of right

○ 3. Some right

○ 4. No right at all

○ 5. Don't know/not sure

Q3

1. Government agencies2. Private companies

Q4

1. Government agencies2. Private companies

Q5

○ 1. Very high level of trust

○ 2. Reasonably high level of trust

○ 3. Fairly low level of trust

○ 4. Very low level of trust

○ 5. Not sure

○○ ○ ○ ○ ○○ ○ ○ ○

5Very effective Somewhat

effectiveNot very effective Not effective at

allNot sure

1 2 3 4

○○ ○ ○ ○ ○○ ○ ○ ○

5Very

knowledgeableSomewhat

knowledgeableNot very

knowledgeableNot at all

knowledgeableDon't know/

not sure

1 2 3 4

○ ○ ○ ○ ○

○ ○ ○ ○

○ ○ ○ ○ ○

○ ○ ○ ○

○ ○ ○

○ ○○

Veryknowledgeable

Somewhatknowledgeable

Not veryknowledgeable

Not at allknowledgeable

Don't know/not sure

51 2 3 4

Regarding the protection of personal information, how much do you trust that the Japanese government is balancing nationalsecurity and personal rights? Please select one that is closest to your level of trust.

What are your levels of knowledge with the following items? Please select the most appropriate from "Very knowledgeable,""Somewhat knowledgeable," "Not very knowledgeable," and "Not at all knowledgeable."

How much right to decide do you think you have on the use of your own personal information? Please select one that isclosest to your opinion.

What is your level of knowledge with Japan's laws regarding protection of personal information by government agencies andprivate companies? Please select the most appropriate from each category.

How effective are laws in protecting your personal information retained by government agencies or private companies?Please select one that is closest to your opinion for each category.

Q6

○ 1. Very high level of trust

○ 2. Reasonably high level of trust

○ 3. Fairly low level of trust

○ 4. Very low level of trust

○ 5. Not sure

Q7

1

2

3

4

5

6

7

8

9

10

Q8

1

2

3

4

5

6

7

8

Became a victim of credit card fraud

Your personal information was put undersurveillance by a government agencyYour personal information was put undersurveillance by your employerYour personal information was sold/bought betweencommercial enterprises

Stopped and searched at a border control such as inan airportStopped at an airport resulting in not being able toboard an airplane

Stopped at an airport and unable to enter a country

Became a victim of identity theft (example: your namewas used by someone else)

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

3Yes No Don't know/

Have you refused to provide your information togovernment agencies, thinking it was not necessary?

Have you refused to provide your information tocompanies, thinking it was not necessary?

1 2

Have you asked a company what kind of personalinformation about yourself besides paymentinformation was included in the consumer

Have you asked a company that you wereconsidering dealing with as a consumer about theirpolicy on gathering consumer information?

Have you requested a company not to sell your nameand address to other companies?

Have you requested a company to remove yourinformation from a list that was used for marketingpurposes?

Have you read policy on protection of personalinformation on a website when purchasing productsfrom the website of a government agency?

Have you read policy on protection of personalinformation on a website when purchasing productsfrom the website of a private company?

Have you deliberately provided a false informationabout yourself to a government agency?

Have you deliberately provided a false informationabout yourself to a retail company?

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

○ ○ ○

How much do you trust that companies such as banks, credit card companies, and retail stores protect your personalinformation? Please select one that is closest to your level of trust.

Have you done the following in order to protect your personal information? Please select the most appropriate one aboutyourself for each item.

Have you personally experienced the following for sure? Please select "Yes," "No," or "Don't know/not sure" for each item.Please select "No" if you have no such experience or the situation doesn't apply to you.

1 2 3Yes No Don't know/

not sure

96

Appendix: Questionnaire

Q9

○ 1. Strongly agree

○ 2. Somewhat agree

○ 3. Somewhat disagree

○ 4. Strongly disagree

○ 5. Not sure

Q10

○ 1. Very effective

○ 2. Somewhat effective

○ 3. Not very effective

○ 4. Not effective at all

○ 5. Not sure

Q11

○ 1. Very worried

○ 2. Somewhat worried

○ 3. Not very worried

○ 4. Not worried at all

○ 5. Not sure

Q12

○ 1. The government

○ 2. Companies that run the website

○ 3. Users of the website

○ 4. Not sure

Q13

○ 1. A lot

○ 2. Some

○ 3. Not much

○ 4. Not at all

○ 5. Not sure

Q14

○ 1. The mass media is paying more attention to terrorism rather than to invasion of privacy of the citizens by the government.

○ 2. The mass media is paying more attention to invasion of privacy of the citizens by the government rather than to terrorism.

○ 3. The mass media is paying equal attention to both issues.

○ 4. Not sure

Q15

○ 1. The mass media is paying more attention to terrorism than to invasion of privacy of consumers.

○ 2. The mass media is paying more attention to invasion of privacy of consumers than to terrorism.

○ 3. The mass media is paying equal attention to both issues.

○ 4. Not sure

How much have you heard or seen news reports on safety risks of your own personal information on the mass media (TV,radio, newspaper, magazine, online information, advertisements)? Please select one that describes best your amount ofhearing/seeing such reports.

Please select one that is closest to your opinion regarding the mass media.

Please select one statement from the following that is closest to your opinion on the mass media.

How much do you agree or disagree to the system that requires all citizens to carry government-issued ID cards at all timesand that requires you to show it whenever asked by police or security officers? Please select one that is closest to your

In order to implement a national ID card system, the government needs to build a database that contains the personalinformation of all citizens, and this information might include address, sex, race (ethnicity), and tax payment records. Howeffective do you think the government's measures are to protect such information from disclosure? Please select one that isclosest to your opinion.

Regarding your privacy, how worried are you about providing your personal information such as name, address, date of birth,and sex on a website? Please select one that is closest to your opinion.

Who do you think should have the greatest right to decide how a company uses their website to track personal activities orinformation?

Q16

1 Low income group

2Racial or ethnicminorities

3 Middle income group4 Famous people

5High-level governmentofficials

6People in the samegroup as you

7 Immigrants8 Homeless people9 High income group

Q17

○ 1. Highly invade

○ 2. Somewhat invade

○ 3. Not invade very much

○ 4. Not invade at all

○ 5. Not sure

Q18

1Other governmentagencies

2 Foreign governments3 Private companies

Q19

1 Government2 Foreign government

3Other privatecompanies ○○ ○ ○ ○

○○ ○ ○ ○ ○○ ○ ○ ○

1 2 3 4 5

○ ○ ○ ○

○ ○ ○ ○ ○

○ ○ ○ ○

It is appropriateif the personconcerned issuspected of

crime

It is appropriateonly when the

government hasobtained a clear

consent fromthe personconcerned.

The governmentshould not

provideinformation of

the citizensunder any

circumstances.

Not sure

It is the rights ofthe company

under anycircumstances

It is appropriateif the customerconcerned issuspected of

crime

It is appropriateonly when thecompany has

obtained a clearconsent fromthe customerconcerned.

A companyshould not

provideinformation of

their customersunder any

circumstances.

Not sure

○ ○ ○ ○

○○ ○ ○ ○ ○○ ○ ○ ○

○ ○ ○ ○ ○

○ ○ ○ ○

○○ ○ ○ ○ ○○ ○ ○ ○

○ ○

○ ○ ○ ○

○ ○

5Low attention Somewhat low

attentionSomewhat high

attentionHigh attention Don't know/

not sure

1 2 3 4

The Japanese government has enacted laws intended to protect national security. How much do you think these laws wouldinvade personal privacy? Please select one that is closest to your opinion.

How appropriate is a government agency's sharing of the personal information of the citizens with other governmentagencies, foreign governments, or a third party such as private companies? Please select one that is closest to your opinionfor each party to share information with.

How appropriate is a company' sharing/selling personal information of the customers with/to the government, foreigngovernments, or a third party such as private companies? Please select one that is closest to your opinion for each party toshare information with.

1 2 3 4 5It is the rights ofthe government

under anycircumstances

Regarding mass media coverage on privacy of personal information, what do you think are the attention levels of the massmedia on the following groups? Please select from four attention levels from "Low attention" to "High attention." If you arenot sure, please select "Don't know/not sure."

97

Appendix: Questionnaire

Q20

1

Local surveillancecamera (outdoorcameras installed inpublic spaces)

2In-store surveillancecamera

Q21

1Monitor employeesusing surveillancecameras

2

The company reads e-mail correspondencethat the employeessent/received oncompany computers.

Q22

1 The government2 Private companies

Q23

○ 1. complete respect

○ 2. a lot of respect

○ 3. some respect

○ 4. no respect at all

○ 5. Don't know/not sure (I have used airplanes for domestic/international flights)

○ 6. Not applicable (I have never used airplane for domestic/international flights)

○○ ○ ○ ○

Not sure

○ ○ ○ ○ ○

It is the rights ofthe company

under anycircumstances.

It is appropriateif the employees

concerned issuspected of

crime.

It is appropriateonly when thecompany hasobtained clearconsent from

the employees.

It is notappropriateunder any

circumstances.

1 2 3 4 5

○ ○ ○ ○

○ ○ ○ ○

1 2 3 4 5

○ ○ ○ ○

Not sure

○ ○ ○ ○ ○

Very effective Somewhateffective

Not very effective Not effective atall

1 2 3 4 5

To what extent do you think a company should be allowed to monitor employees with surveillance cameras or read e-mailcorrespondence that employees sent/received on company computers? Please select one that is closest to your opinion foreach item.

To what extend do you think it is appropriate for a company to share employees' personal information with the government,or a third party such as private companies? Please select one that is closest to your opinion for each party to share

How much do airport staff and customs officers respect your privacy when using airports for domestic/international flights?Please select on that is closest to your opinion.

It is the rights ofthe company

under anycircumstances.

It is allowed onlyif it is for thepurpose of

evaluating theemployee.

It is allowed onlywhen the

company hasobtainedinformed-consent

(consent basedon sufficient

knowledge) ofthe employees.

It is not allowedunder any

circumstances.

Not sure

Some local communities and companies in Japan have installed surveillance cameras in public spaces in order to preventcrimes and aid prosecution of criminals. How effective do you think local or in-store surveillance cameras are in reducingthe number of crimes? Please select one that is closest to your opinion.

Q24

○ 1. Yes, the government should have the right under any circumstances

○ 2. Yes, but only if there is a clear consent from the traveler concerned

○ 3. No, except when the traveler concerned is suspected of a crime

○ 4. No, the government should not have such right under any circumstances

○ 5. Not sure

Q25

○ 1. Yes, the governments should be able to share such information under any circumstances

○ 2. Yes but only when there is a clear consent from the traveler concerned

○ 3. No, except when the traveler concerned is suspected of a crime

○ 4. No, such information should not be shared under any circumstances

○ 5. Not sure

Q26

○ 1. Very acceptable

○ 2. Somewhat acceptable

○ 3. Not very acceptable

○ 4. Not acceptable at all

○ 5. Not sure

Q27

○ 1. 1 ○ 16. 16

○ 2. 2 ○ 17. 17

○ 3. 3 ○ 18. 18

○ 4. 4 ○ 19. 19

○ 5. 5 ○ 20. 20

○ 6. 6 ○ 21. 21

○ 7. 7 ○ 22. 22

○ 8. 8 ○ 23. 23

○ 9. 9 ○ 24. 24

○ 10. 10 ○ 25. 25

○ 11. 11 ○ 26. 26

○ 12. 12 ○ 27. 27

○ 13. 13 ○ 28. 28

○ 14. 14 ○ 29. 29

○ 15. 15 ○ 30. 30

○ 31. More than 31

○ 32. None

○ 33. Not sure

Q28

○ 1. Very acceptable

○ 2. Somewhat acceptable

○ 3. Not very acceptable

○ 4. Not acceptable at all

○ 5. Not sure

Do you think the Japanese government should be able to share the personal information of travelers with foreigngovernments? Please select on that is closest to your opinion.

How acceptable is it for airport staff to conduct especially strict inspections of racial or ethnic minorities? Please select onethat is closest to your opinion.

Some companies offer a customer service that adds points or privileges depending on amount or frequency of purchasingproducts or services (for example, mileage program for airplane passengers and shopping points for using credit cards).How many types of system services are you using to collect privileges and points? If you are not using any system services,please select 32. "None."

Many companies have individual customer data files that includes purchase tendencies, individual characteristics, and creditcard history. How much would you allow a company to notify you about products or services that might interest you using adata file about you. Please select one that is closest to your opinion.

Do you think the Japanese government should have the right to gather the personal information of domestic/internationalJapanese travelers on airplanes? Please select one that is closest to your opinion.

98

Appendix: Questionnaire

Q35

○ 1. Completely respected

○ 2. Very respected

○ 3. Somewhat respected

○ 4. Not respected at all

○ 5. Don't know/not sure

Q36

○ 1. Completely respected

○ 2. Very respected

○ 3. Somewhat respected

○ 4. Not respected at all

○ 5. Don't know/not sure

Q37

○ 1. Once ○ 31. 31 times

○ 2. Twice ○ 32. 32 times

○ 3. Three times ○ 33. 33 times

○ 4. Four times ○ 34. 34 times

○ 5. Five times ○ 35. 35 times

○ 6. Six times ○ 36. 36 times

○ 7. Seven times ○ 37. 37 times

○ 8. Eight times ○ 38. 38 times

○ 9. Nine times ○ 39. 39 times

○ 10. Ten times ○ 40. 40 times

○ 11. 11 times ○ 41. 41 times

○ 12. 12 times ○ 42. 42 times

○ 13. 13 times ○ 43. 43 times

○ 14. 14 times ○ 44. 44 times

○ 15. 15 times ○ 45. 45 times

○ 16. 16 times ○ 46. 46 times

○ 17. 17 times ○ 47. 47 times

○ 18. 18 times ○ 48. 48 times

○ 19. 19 times ○ 49. 49 times

○ 20. 20 times ○ 50. 50 times

○ 21. 21 times ○ 51. More than 51 times

○ 22. 22 times ○ 52. Zero

○ 23. 23 times ○ 53. Don't know/not sure

○ 24. 24 times

○ 25. 25 times

○ 26. 26 times

○ 27. 27 times

○ 28. 28 times

○ 29. 29 times

○ 30. 30 times

Q38

○ 1. Yes

○ 2. No

○ 3. Don't know/not sure

How many times did you travel on an airplane in the past year? Please combine the number of both domestic andinternational trips.

Have you purchased products/services on the Internet in the past year?

Muhammad was traveling abroad. Muhammad was treated differently from other passengers for racial reasons and becamea subject of detailed questioning about marriage status, family structure, occupation, purpose of the trip, past politicalactivities, and friends/acquaintances. Then, customs officers searched Muhammad's baggage and conducted a body check.Nothing was found and Muhammad was allowed to travel freely. In this case, how much was Muhammad's privacyrespected by the airport and the customs officer?

Kana was traveling abroad. After showing her passport she was immediately allowed to board the airplane. In this case, howmuch was Kana's privacy respected by the airport and the customs officer?

Q29

○ 1. Complete right

○ 2. A lot of right

○ 3. Some right

○ 4. No right at all

○ 5. Don't know/not sure

Q30

○ 1. Complete right

○ 2. A lot of right

○ 3. Some right

○ 4. No right at all

○ 5. Don't know/not sure

Q31

○ 1. Complete right

○ 2. A lot of right

○ 3. Some right

○ 4. No right at all

○ 5. Don't know/not sure

Q32

○ 1. Complete right

○ 2. A lot of right

○ 3. Some right

○ 4. No right at all

○ 5. Don't know/not sure

Q33

○ 1. Completely respected

○ 2. Very respected

○ 3. Somewhat respected

○ 4. Not respected at all

○ 5. Don't know/not sure

Q34

○ 1. Completely respected

○ 2. Very respected

○ 3. Somewhat respected

○ 4. Not respected at all

○ 5. Don't know/not sure

Saori was traveling aboard. She was asked to open and show all her baggage at the airport. She could not board theairplane unless accepting this inspection. In this case, how much was Saori's privacy respected by the airport and the

Wang was traveling abroad. He had to go through an inspection by a metal detector before boarding the airplane even whenother passengers were not going through this inspection. In this case, how much was Wang's privacy respected by theairport and the customs officer?

Taro went to a drugstore to purchase a film that was for sale. At the store Taro was informed that he must fill in anapplication to make a member's card to receive the discount. The application form required him to provide personalinformation such as his address, occupation, and marriage status, and he filled it in to get the privilege of the special price. Inthis case, how much did Taro have the right to decide on the use of his personal information?

Suppose that the government is building a database to be used for searching terrorism activities as a part of measures onnational security. All personal information retained by the government are integrated with all types of commercial dataincluding banking records, credit card statements, and passengers list. Even Kenta, who is an ordinary citizen, must providefingerprints, photographs, and an iris scan. Kenta submitted all the information as requested. In this case, how much didKenta have the right to decide on the use of his personal information?

At a busy and large department store, Hanako made her payment in cash and did not provide personal information to thecashier. The cashier asked Hanako for her zip code but she refused to answer and still was able to purchase the product. Inthis case, how much did Hanako have the right to decide on the use of her personal information?

Suppose that the government is building a database to be used for searching terrorism activities as a part of measures onnational security. The government is asking all citizens, including Yuka to submit paperwork with detailed descriptions ofthemselves. This paperwork requires information such as employment status, criminal behaviors, and history of her ownand her family's overseas travels in the past 5 years. Yuka filled it in but decided not to fill in the travel section. In this case,how much did Yuka have the authority to make decisions on the use of her personal information?

99

Appendix: Questionnaire

Q39

□ 1. I had contact via e-mail, Internet, or other electronic means

□ 2. I had contact in person, on the phone, or through a letter

□ 3. I did not have any contact

□ 4. Don't know/not sure

Q40

1. At home2. At work

3.

Q41

1. At home2. At work3.

Q42

○ 1. 1900 ○ 26. ○ 51. ○ 76.

○ 2. 1901 ○ 27. ○ 52. ○ 77.

○ 3. 1902 ○ 28. ○ 53. ○ 78.

○ 4. 1903 ○ 29. ○ 54. ○ 79.

○ 5. 1904 ○ 30. ○ 55. ○ 80.

○ 6. 1905 ○ 31. ○ 56. ○ 81.

○ 7. 1906 ○ 32. ○ 57. ○ 82.

○ 8. 1907 ○ 33. ○ 58. ○ 83.

○ 9. 1908 ○ 34. ○ 59. ○ 84.

○ 10. 1909 ○ 35. ○ 60. ○ 85.

○ 11. 1910 ○ 36. ○ 61. ○ 86.

○ 12. 1911 ○ 37. ○ 62. ○ 87.

○ 13. 1912 ○ 38. ○ 63. ○ 88.

○ 14. 1913 ○ 39. ○ 64. ○ 89.

○ 15. 1914 ○ 40. ○ 65. ○ 90.

○ 16. 1915 ○ 41. ○ 66. ○ 91.

○ 17. 1916 ○ 42. ○ 67.

○ 18. 1917 ○ 43. ○ 68.

○ 19. 1918 ○ 44. ○ 69.

○ 20. 1919 ○ 45. ○ 70.

○ 21. 1920 ○ 46. ○ 71.

○ 22. 1921 ○ 47. ○ 72.

○ 23. 1922 ○ 48. ○ 73.

○ 24. 1923 ○ 49. ○ 74.

○ 25. 1924 ○ 50. ○ 75.

Q43

○ 1. Graduated from an elementary school or a middle school/junior high school

○ 2. Graduated from a high school

○ 3. Graduated from a national collage

○ 4. Graduated from a vocational school/junior college

○ 5. Started a collage but did not graduate

○ 6. Graduated from a collage

○ 7. Graduated from a graduate school

○ 8. Not sure/don't want to answer

1975197619771978

1971197219731974

1967196819691970

1963196419651966

1959196019611962

1955195619571958

1951195219531954

1946194719481949

1942194319441945

1938193919401941

1934193519361937

1930193119321933

1926192719281929

At public spaces (e.g. library, Internet caf? etc.)

At public spaces (e.g. library, Internet caf? etc.)

198819891990

1984198519861987

1980198119821983

1979

○ ○ ○

1925 1950

○ ○ ○○ ○ ○

○ ○ ○○ ○ ○

Yes No Don't know/not sure

○ ○ ○

1 2 3

Did you use Internet in the past six months? Please select the most appropriate answer for the following conditions.

In what year were you born? Please select the year you were born.

Please answer your academic background. Please select your highest education level completed. *If you are currently inschool, please select the last school you graduated.

1 2 3Yes No Don't know/

not sure

Did you have any contact with local government or government agencies for any reasons in the past year? Please select allthat apply.

Did you use a computer in the past six months? Please select the most appropriate answer for the following conditions.

Q44

○ 1. Employed full time

○ 2. Employed part time

○ 3. Unemployed

○ 4. Student

○ 5. Housewife

○ 6. Retired

○ 7. Self-employed

○ 8. Not sure/no answer

Q45

○ 1. Professional/executive

○ 2. Sales/clerical

○ 3. Technology/technical work

○ 4. Work/physical labor that does not require specialized skills

○ 5. Other

○ 6. Not sure

Q46

○ 1. Less than ¥1,000,000

○ 2. From ¥1,000,000 to less than ¥2,000,000

○ 3. From ¥2,000,000 to less than ¥3,000,000

○ 4. From ¥3,000,000 to less than ¥4,000,000

○ 5. From ¥4,000,000 to less than ¥5,000,000

○ 6. From ¥5,000,000 to less than ¥6,000,000

○ 7. From ¥6,000,000 to less than ¥7,000,000

○ 8. From ¥7,000,000 to less than ¥8,000,000

○ 9. From ¥8,000,000 to less than ¥10,000,000

○ 10. More than ¥10,000,000

○ 11. Not sure

○ 12. Don't want to answer

Q47

○ 1. Afrikaans ○ 16. Japanese

○ 2. Arabic ○ 17. Portuguese

○ 3. Mandarin ○ 18. Polish

○ 4. Cantonese ○ 19. Panjabi

○ 5. Danish ○ 20. Russian

○ 6. Dutch ○ 21. Spanish

○ 7. English ○ 22. Tagalong (or other Filipino languages)

○ 8. Persian ○ 23. Tamil

○ 9. French ○ 24. Thai

○ 10. German ○ 25. Turkish

○ 11. Greek ○ 26. Urdu

○ 12. Hebrew ○ 27. Vietnamese

○ 13. Hindi (or other Indian languages) ○ 28. North Korean/Korean

○ 14. Hungarian ○ 29. Other[ ]

○ 15. Italian

Q48

○ 1. Asian/Pacific Islander

○ 2. Black/African

○ 3. Caucasian/White

○ 4. North American Indian/Inuit

○ 5. Mixed

○ 6. Other[ ]

○ 7. Don't know/don't want to answer

Please select one that most appropriately describes your current main occupation.

Please select your annual household income from the list below. This is a sum of total before-tax income of all familymembers.

Which language do you use in your home? Please select one language that you use most.

Please select your race.

Please select your current main occupation.