Prepared. For Life. Unit Kernel Popcorn Kickoff. 2010 Consumer Spending What we will cover tonight...
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Prepared. For Life. Unit Kernel Popcorn Kickoff. 2010 Consumer Spending What we will cover tonight Why do we sell popcorn? Unit Kickoff 2014 Product Mix
2010 Consumer Spending What we will cover tonight Why do we
sell popcorn? Unit Kickoff 2014 Product Mix Selling Methods Show
& Sell Show & Deliver Door to Door Online Benefits of
selling Popcorn Prize program and incentives Dates and
Deliveries
Slide 3
Prepared. For Life. Why we sell
Slide 4
2010 Consumer Spending Why Do We Sell Popcorn? To raise the
most money for our time & effort spent! Because it is: Safe for
Scouts and no risk to the Units Delivers more back to Scouting than
any other fundraiser Scouts can wear their uniform when
participating The council provides forms, training, prizes &
incentives The community has come to know popcorn as a way to
support Scouting 6 in 10 will buy, and 9 in 10 that do, will buy
again Popcorn is growing as a snack food
Slide 5
2010 Consumer Spending Why Do We Sell Popcorn? To FUND a Great,
Robust, Rewarding and FUN Scouting Program Year! Why Do We Sell
Popcorn?
Slide 6
Prepared. For Life. Ideal Year of Scouting and program
planning
Slide 7
Ideal Year of Scouting Steps 1.Planning March through June
2.Budgeting June / July 3.Goal Setting July / August
4.Communicating the Plan to Parents & Scouts August / September
5.Earning the Money September / October 6.Executing the Program
Plan Rest of Year
Slide 8
How Can We Help? How Can the Ideal Year of Scouting Help You?
Stop having to ask your parents to do fundraiser or for more money
all the time Retain your registered youth and attract new youth
into Scouting Improve the overall quality of program and health of
your Unit Make sure that a HIGHER number of interested potential
Scouts / parents join Scouting vs. walk out of sign-up night Have
the ability to send more Scouts to different camping opportunities
Allow your Scouts to experience things they otherwise would never
do Ideal Year of Scouting Purpose
Slide 9
2010 Consumer Spending Dream BIG for Your Program! What will
YOUR Unit do this year? Where will YOUR Unit go?
Slide 10
2010 Consumer Spending Importance of Setting Goals Only 44% of
parents say their Scout set a sales goal. Scouts who set goals
averaged $626 in sales. Scouts with no goal averaged $304 in sales.
The Units goal for their fundraiser should be calculated so that
your Scouts Program costs are FREE. Goals should be broken down to
the Scout level:
Slide 11
Prepared. For Life. Unit Kickoff
Slide 12
2010 Consumer Spending The Kickoff is Crucial The kickoff is
the single most important factor for you to have a successful sale
Have a 30-minute fun-filled Popcorn Kickoff: PLAN it out in advance
Make it FUN and FESTIVE! Show parents whats in it for them Have
giveaways and prizes Prepare your Scouts Have role plays and
practice the sales script Help your Scouts gain the confidence to
sell!
Slide 13
2010 Consumer Spending Teaching Scouts How to Sell Want to
close sales, improve confidence? Teach your Scouts to use the
following approach: Hi, my name is _____ and Im a Cub Scout with
Pack ___. Im selling popcorn so I can earn my way to camp. My goal
is $____. Will you help support me and Scouting? What are you
selling? Answer: The worlds best popcorn! More effective than
asking, Want to buy some popcorn?
Slide 14
2010 Consumer Spending Communicate to Parents Use email,
Facebook, and meetings to remind families about: Sales goal for
each Scout Key sale dates Scout rewards available Online selling I
like handing my Packs parents a letter Lists our Scouting program
details Has incentives, goals, tips May consider having a sale
calendar on it ALSO, its important to follow up after your kickoff
and throughout the sale with important sale information. No one put
their Son into Scouting to sell something. But funding comes from
somewhere. Ask the community to support Scouting!
Slide 15
Hold a Celebration for Great Selling Effort Throw Some
Pies!!!!
Slide 16
2010 Consumer Spending Other Tips & Strategies Organize
your selling area Get Scouts out in neighborhoods the first week
Leave any site sales for after that first week Keep your order
forms for future years Have Unit Incentives for your Scouts Simple,
easy items Three big-ticket items shown to boys entire time Visit
Den Meetings during the sale Have a celebration event in January!
Hold a fun event for those who met goals
Slide 17
Prepared. For Life. 2014 Product Mix
Slide 18
2010 Consumer Spending Promotion of Scouting and new packaging
2014 Product Highlights 32
Slide 19
2010 Consumer Spending Retail Price Point Chocolate Lovers
Collection (box)$55 Silver Military Donation$30 Cheese Lovers
Collection$35 White Chocolatey Pretzels$25 Chocolatey Caramel
Crunch$25 Caramel Corn with Almonds, Pecans, Cashews$20 Dark and
White Chocolatey Drizzle$20 18 Pack Kettle Corn MW$25 2014 Product
Line
2010 Consumer Spending Show & Sell Provide samples to
customers for newer products (provided) Use banners provided by
Pikes Peak Council Take credit cards using charging systems of your
choice Square Intuit Select your sites early and try nonstandard
sites Gas Stations Sporting Goods Stores Truck Stops Etc. Special
promotion Purchase over $20 get a free Camp Card***
Slide 23
2010 Consumer Spending Show & Sell
Slide 24
2010 Consumer Spending Show & Deliver Map out the
neighborhood Have a unit blitz day with product available and close
by Order products for use with NO RISK to the unit Take credit
cards using charging systems of your choice Square Intuit Collect
data on sales
Slide 25
2010 Consumer Spending Door to Door Map out the neighborhood
Have unit blitz days Encourage all families in your unit to sell
door to door Encourage systematic coverage of your neighborhood,
knock on every door Leave door hangers with contact information
when no one answers Collect data on sales
Slide 26
2010 Consumer Spending Online Sales Make sure every scout has
an online account Promote the online sales Remember that online
sales CANNOT replace regular door to door sales Follow up with your
customers Online sales are for out of town friends and family that
want to support your scout
Slide 27
Prepared. For Life. Prizes & Incentives
Slide 28
2010 Consumer Spending Prize Program & Incentives
Slide 29
2010 Consumer Spending Prize Program & Incentives
Partnering with BSA Supply again in 2014 quality prizes, something
for everyone Added gift cards to the highest levels based on
feedback See our entire prize lineup at
www.pikespeakbsa.org/popcorn/popcornprizes2014
www.pikespeakbsa.org/popcorn/popcornprizes2014
Slide 30
2010 Consumer Spending Prize Program & Incentives Patch
design contest **NEW IN 2014** find details at
www.pikespeakbsa.org/popcorn/patch
www.pikespeakbsa.org/popcorn/patch All scouts are eligible to
submit designs Must be submitted by September 20th Voting will be
done online Round patch is for all sellers Council Shoulder Patch
is for $600 sellers
Slide 31
2010 Consumer Spending Prize Program & Incentives New Cub
Scouts that sell $350 receive their first scouting T-Shirt! Must be
a new Cub Scout in 2014 Instant recognition they can come to the
office and pick it up
Slide 32
2010 Consumer Spending Prize Program & Incentives Sell $600
and get your choice of headlamp or pocket knife* *Parent permission
required for pocket knife
Slide 33
2010 Consumer Spending Prize Program & Incentives For every
$600 you sell get your name in prize drawings (3 total drawings, 4
of each prize awarded) Drawings on Fridays at noon (Sep 19 th, Oct
3 rd and 17 th )
Slide 34
2010 Consumer Spending Prize Program & Incentives Sell over
$1500 for a bonus $50 gift card to Wal Mart, Amazon or
ScoutStuff
Slide 35
2010 Consumer Spending Prize Program & Incentives Scouts
who sell at least $2,500 (online, face-to-face or combination) in
any calendar year receive 6% of their total sales invested in their
own college scholarship account. That is $0.06 of every dollar they
sell! Once Scouts are enrolled, 6% of their sales each year will be
added to their account. Scouts only have to hit the $2,500 minimum
one time. Online sales count!
Slide 36
2010 Consumer Spending Prize Program & Incentives All units
here have a $25 Wal Mart gift card in your packet to help make your
own kickoff fun and exciting. Purchase decorations Purchase simple
prizes Give it away in a drawing Use it however you want but please
use it to enhance your popcorn sale
Slide 37
2010 Consumer Spending Scout Kickoff Saturday, September 6 th @
10:30 AM Picture Show Entertainment 901 North Academy, Colorado
Springs Arrive between 10:00 AM and 10:20, training starts at 10:30
AM Stay for a movie of your choice and movie snack pack One parent
per scout can stay for a movie too
Slide 38
Prepared. For Life. Important Dates
Slide 39
2010 Consumer Spending Dates & Deliveries September 2 Show
& Sell order due online September 5 Door to Door Popcorn Sales
begin September 13 Show & Sell Distribution (ACE Warehouse)
October 16 Door to Door Popcorn Orders Due online November 1 Door
to Door Distribution (ACE Warehouse) November 21 All money due to
council office Mid December Commission Checks Cut to units mailed
to registered Committee Chair
Slide 40
2010 Consumer Spending Tools and Materials Visit
www.pikespeakbsa.org/popcorn for all information and
toolswww.pikespeakbsa.org/popcorn Commission calculator Prize
program Training videos Key Dates Past newsletters Info on Patch
design contest Be sure to subscribe to our popcorn newsletter for
weekly updates on what you need to know