PREMIER · Palace of Auburn Hills, Michigan in their Marketing and Promotion Department. ... - Acquire advertising and sponsorship for the Club to create revenue and partnerships

R E M I E RPA T H L E T I C A D V E R T I S I N G


P remier Athletic Advertising was originally formed to help establish

advertising and sponsorship relation-ships for sports facilities in the Metro Detroit Area. Since September 2007, Premier Ath-letic Advertising has continued to grow in the sports facility market while develop-ing advertising strategies for youth sports clubs, tournaments and special events.

From the beginning, Premier Athletic Advertising has been focused on building strong, long lasting relationships between businesses and their respective communi-ties. Premier Athletic Advertising has sub-stantially grown in size over the past 4 years, to not only organizing, but also running large-scale soccer tournaments.

P R E M I E R

Premier Athletic Advertising understands the value of a dollar and has the abil-

ity to make the most of it. Our objective is to propose creative forms of advertising at low cost. Facility advertising does not just consist of banners and dasher boards, but hands of methods, which appeal to the business and consumer.

H I S T O R Y

Tel: (248) 863-5440www.PremierAthleticAdvertising.com

With the help of our sales team we have gained new clients and have had success in achieving strong personal relationships with our businesses. We have events in both Indiana and Michigan, and seek to ex-pand our services throughout the Midwest. Our unique and personal style targets grass roots marketing and allows businesses to reach their customers in a personal and af-fordable way.

P R E M I E R

A b o u t U s

[email protected]

Leading the team is Alison Stier. She has a Bachelors of Science from Eastern Michigan University in Public Relations with a minor in Marketing. She also has a Masters in Sports Management. While pursuing her degrees she also played 4 years on the Varsity Women’s Soccer team for Eastern. Along with the knowledge she gained in the classroom, Alison has experience working with the Detroit Pistons, Detroit Shock, and the Detroit Ignition Professional Indoor soccer team. Alison is currently working with the Palace of Auburn Hills, Michigan in their Marketing and Promotion Department.

Vice [email protected]

Annalisa is a great addition to this team. She has a Bachelor of Science from Marietta College and a Masters from University of Illinois in Exercise Physiology. Annalisa also has eight years experience in Health Promo-tions at the University of Michigan. She has been running soccer tournaments for 6+ years and brings this vital knowledge to the company.



STIER

Van Houten

General [email protected]

The newest addition to the team is Maggie. She has been involved with Premier Athletic Advertising and its tournaments in between pursuing her academic career and has now been taken on full-time. Maggie has a Bachelor in Fine Arts from Eastern Michigan University and a Masters in Marketing Management from Durham University. While pursing both degrees, Maggie played for the Varsity Women’s soccer team at Eastern and overseas at Durham. Her background in design and marketing enhances an already well-rounded Premier Ath-letic Advertising team.

Paul [email protected]

Paul has a Bachelors Degree from Eastern Michigan University. With over 20 years experience with facilities management, he helps lead the team to success. Paul also has ten years of collegiate coaching experience and is now the Direzctor of Coaching for the Michigan Jags, F.C.

Premier Athletic Advertising has brought on a skilled sales team that give each facet of the business exclu-sive attention, knowledge, and expertise, evidenced by continuing success of the company.



MANVILLE

TINNION

O b j e c t i v e

Our main objective is to create partnerships with grass-root businesses and in turn maximize their exposure. We also work with large corporations that are interested in increasing their exposure and/or other large corporations that are involved in giving back to youth sports and their communities.

We help develop relationships within our communities while increasing advertising revenue for our clients. Our clients find that, due to the way we set up our services, we are a no risk company, whom are interested in helping you succeed.



www.PremierAth let icAdver t is ing.com

ITC is proud to support the 2013 Jaguar

Invitational Tournament at ITC Park in Novi.

We’re working hard to keep efficient, reliable

energy flowing to homes and businesses here

in Michigan and throughout the Midwest.

ITC is your energy superhighway.

Look for us onthe field!

I T C H O L D I N G S C O R P.www.itctransco.com

AMUSEMENT RIDESPRE-SALE TICKET

DISCOUNTS

Log on to hamburgfunfest.com

to purchase ride tickets (Ride all day -

unlimited rides) at a savings of up to

$5.00/wristband! Offer ends midnight June 11.

HT0

0568

624

Blue Care Network of Michigan is proud to support the

Novi Jaguar InvitationalWe wish the participants the best of luck in the tournament.

bcbsm.com

R015035

C l i e n t s a n d E v e n t sPremier Athletic Advertising is proud of our relationships we have established with our clients.

Corporate Advertisers Dick’s Sporting Goods Meijer Traveling Teams Buffalo Wild Wings Tony Saccos Tourney Central

Soccer Tournaments & Events Soccer in the Sand Jaguar Invitational Force Invitational Genesee Cup FC Pride Canton Cup Borderstar Challenge TNT- Michigan Challenge Cup Troy/Vardar Michigan FC Showcase

Athletic Organizations Michigan Jaguars, FC Force Football Club Michigan Football Club AC Milan Detroit WAZA

Sports Facilities: Total Sports Complex -Wixom -Novi Ultimate Soccer Arena

Tournament Consultation

As Tournament Consultants we organize, plan, and also run the events.



organize.

run.

Sanction the tournament by working with the US Soccer Club and your State Association. Meet to go over tournament needs, tournament structure, and procedures. Provide an outline of management costs and services as well as tournament expenditures (Price is negotiable based on distance, size, and involvement).

Order tournament essentials, such as awards, tents, latrines, etc. Help in meeting field requirements, finding the best location(s) for your event, and how to acquire them. Organize meetings and create a team of individuals to provide assistance for your tournament, including experienced site coordinators during the event. Work with your referee assignor to establish and ensure all of the tournament’s referee needs are met.

Organize tournament registration, ensuring each team provides the proper legal documents to participate in the tournament. Deal with all issues that will arise before, during, and after the tournament. Complete and submit all final documents to Clubs and State Associations as needed.

plan.

- Provide a program for your tournament.- Work with community to establish sponsorship opportunities.- Establish and foster relationships with the President of the Club/Director of Coaching.- Annual meeting with managers/board- Acquire advertising and sponsorship for the Club to create revenue and partnerships. - Make contacts within the hosting Club’s parents, managers, and larger Community to help establish ads. - Recommendations for Tournament Website maintenance.

Tournament Program Development

All numbers YTD 2013. Attendance number from US Soccer Foundation Economic Impact model. Economic Impact from the National Assn. of Sport Commissions. Marketing Data from the 2000 Census based on Zip Code data, adjusted for inflation.

2013 Force FC Invitational

2013 Genesee Cup

2013 Jaguar Invitational

245 Teams, 2 States 1 Province

8,820 Attendees

$2.2 m Estimated economic impact

4,176 Attendees

Over $1 m Estimated economic impact

116 Teams, 2 States/Provinces

450 Teams, 6 States/Provinces

16,200 Attendees

Over $4 m Estimated economic impact

Tournaments by the Numbers

F a c i l i t y A d v e r t i s i n g

P re m i e r A t h l e t i c A d v e r t i s i n g o f f e r s a w e a l t h o f f a c i l i t y m a n a g e m e n t e x p e r i e n c e , contacts and potential advertisers. Our executive team and sales staff will turn empty space

into annual revenue.

Facility packages include, but are not limited to:

Banners Dasher Boards League/Event Sponsorships Naming Rights Electronic Database Blasts Exhibit Booths/Tables Sponsor Nights

Since your management team is focused on maximizing customer sales, let our Executive Team use existing space to increase your facility revenue.

Some of our past clients include:

High Velocity Sports Total Sports Wixom Total Sports Novi Total Soccer Fraser Total Soccer Warren Total Soccer Royal Oak Royal Oak School System Ultimate Soccer Arena



For all of your tournament and advertising needs.

www.premierathleticadvertising.comVisit our website:

248-863-5440Or call us at:

Tournament Consultation

Facility Advertising Management

Tournament Program Development


Documents

PREMIER · Palace of Auburn Hills, Michigan in their Marketing and Promotion Department. ... - Acquire advertising and sponsorship for the Club to create revenue and partnerships