Premier Media Group Listeners poll 2018 Media Group – Listeners poll 2018 Methodology: ComRes surveyed 8,159 British adults aged 18+ between 19th January – 1st February 2018. ComRes

Premier Media Group – Listeners poll 2018

Methodology: ComRes surveyed 8,159 British adults aged 18+ between 19th January – 1st February 2018. ComRes

is a member of the British Polling Council and abides by its rules.

All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to

check a press release unless otherwise agreed.

For information about commissioning research please contact [email protected] or call +44 (0)20 7871 8660.

To register for Pollwatch, featuring commentary and insight from the ComRes team, please email: [email protected]

REPUTATION | COMMUNICATIONS | PUBLIC POLICY

Four Millbank | London | SW1P 3JA | T. +44 (0)20 7871 8660

Rond-Point Schuman / Schumanplein 6 | Box 5 | 1040 Bruxelles | T. +32 (0)2 234 63 82

51/F Raffles City | No.268 Xi Zang Middle Road | HuangPu District Shanghai | 200001 China | T. +86 (0)21 2312 7674

Page 1

Radio Stations Survey - Listen to any of Premier's 3 StationsONLINE Fieldwork: 19th January-1st February 2018

Absolutes/col percentsTable 1Q.1 How often, if at all, do you listen to:SummaryBase: All respondents

Prepared by ComRes

PremierPremier GospelPremier PraiseChristian Radio

533533533Unweighted base

538538538Weighted base

387405475NET: Ever listen72%75%88%

474670Daily9%9%13%

77108129Weekly14%20%24%

837041Monthly15%13%8%

180181235Less frequently34%34%44%

15113364Never28%25%12%

Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB55+35-5418-3475+65-7455-6445-5435-4425-3418-24FemaleMaleTotal

2771099292138211103176254234238779915698227306533Unweighted base

28812296100139203951632792143317687173107228310538Weighted base

-------------------None-------------------

691637194343514546922202421311565771421 radio station only24%13%39%19%31%21%54%28%16%43%52%63%31%25%18%14%28%25%26%

23211113152519172849561112162539642 radio stations8%17%11%13%10%12%20%10%10%20%21%17%8%13%7%15%11%13%12%

19685486882135251022058126475513075139193332All 3 radio stations68%70%50%68%59%66%27%62%73%37%27%19%61%63%75%71%61%62%62%

Page 2


Absolutes/col percentsTable 2Q.1 How often, if at all, do you listen to:Summary table - No. of radio stations listened toBase: All respondents

Prepared by ComRes

Age - FemaleAge - Male55+35-5418-3475+65-7455-6445-5435-4425-3418-2455+35-5418-3475+65-7455-6445-5435-4425-3418-24Total

437311191816334065466010314314242244599152533Unweighted base

4063125820132934735255101154132319485310055538Weighted base

---------------------None---------------------

22192431278111692926226111316101571421 radio station only55%30%19%40%59%58%28%32%22%16%53%26%14%45%46%67%33%20%15%12%26%

9411243322910121726239107642 radio stations22%7%9%25%18%26%9%5%3%17%18%12%11%17%24%11%7%17%10%13%12%

9409035218215535166211557429337541332All 3 radio stations24%63%72%36%23%16%63%63%75%66%29%62%75%38%30%22%61%63%75%75%62%

Page 3



Prepared by ComRes

Radio stations ListenedNo. of Stations Listened totoRegion

All 3PremierYorkshiradio2 radio1 radioChrist-EastWestre &stat-stat-stationPremierPremierianSouthSouthMidlandMidlandHumbersNorthNorthNET:ScotlanionsionsonlyNoneGospelPraiseRadioWestEastLondonEasternssideWestEastEnglandWalesdTotal

31967147-37039447444561503638513946154752632533Unweighted base

33264142-38740547541521614135513745144782534538Weighted base

--------------------None--------------------

--142-24219791943119118126129591421 radio station only--100%-6%5%21%22%36%27%28%27%20%23%27%40%27%19%25%26%

-64--31524555184545114789642 radio stations-100%--8%13%10%11%10%11%9%15%7%14%2%5%10%30%28%12%

332---3323323322728101262037243283031316332All 3 radio stations100%---86%82%70%67%53%63%63%58%73%64%71%55%63%51%47%62%

Page 4



Prepared by ComRes


2771099292138211103176254234238779915698227306533Unweighted base

28812296100139203951632792143317687173107228310538Weighted base

45626103427472724919181314167445397Premier Christian Radio16%5%27%10%24%13%49%17%8%43%44%59%17%16%9%7%19%17%18%

13551682910-115455111021Premier Praise4%4%6%1%4%4%2%6%4%-2%3%7%5%3%4%5%3%4%

11568383912-216393101424Premier Gospel4%4%6%8%2%4%3%5%4%-6%2%7%3%5%3%4%5%4%

Page 5


Absolutes/col percentsTable 3Q.1 How often, if at all, do you listen to:Summary table - Ever listeners unique stationsBase: All respondents

Prepared by ComRes


437311191816334065466010314314242244599152533Unweighted base

4063125820132934735255101154132319485310055538Weighted base

21149312777722513156812679697Premier Christian Radio53%22%7%40%59%53%25%20%10%3%46%13%10%45%32%63%12%14%9%11%18%

-28----254271-11521121Premier Praise-4%7%----7%6%7%3%7%1%-3%4%11%3%1%1%4%

127--11143266-2-516-24Premier Gospel2%4%5%--5%3%4%5%6%4%6%4%-11%-10%3%6%-4%

Page 6



Prepared by ComRes



31967147-37039447444561503638513946154752632533Unweighted base

33264142-38740547541521614135513745144782534538Weighted base

--97---97715257846114874697Premier Christian Radio--69%---21%18%29%16%17%23%9%16%25%29%18%16%17%18%

--21--21-121121211-21--21Premier Praise--14%--5%-2%4%7%4%4%5%2%3%-4%--4%

--24-24--1273-42-2211324Premier Gospel--17%-6%--3%4%4%7%-7%5%-12%4%3%8%4%

Page 7



Prepared by ComRes


2771099292138211103176254234238779915698227306533Unweighted base

28812296100139203951632792143317687173107228310538Weighted base

255106838412717987139248213730637515395201274475NET: Ever listen89%87%87%85%91%88%92%85%89%100%85%95%83%87%89%89%88%88%88%

35241491532424421211772715205070Daily12%20%15%9%11%16%4%15%15%3%5%2%22%8%16%14%9%16%13%

79342027295314318526562551345376129Weekly27%28%21%27%21%26%14%19%30%11%14%16%8%29%30%32%23%25%24%

258878183142421-681411211941Monthly9%7%8%7%6%9%3%9%9%8%2%-8%9%8%10%9%6%8%

116394241757767699816272434356236106128235Less frequently40%32%44%41%54%38%71%43%35%77%63%77%45%40%36%34%47%41%44%

33161215122482431-7113112011273664Never11%13%13%15%9%12%8%15%11%-15%5%17%13%11%11%12%12%12%

Page 8


Absolutes/col percentsTable 4Q.1 How often, if at all, do you listen to:Premier Christian RadioBase: All respondents

Prepared by ComRes


437311191816334065466010314314242244599152533Unweighted base

4063125820132934735255101154132319485310055538Weighted base

40571048201228306242488114513171836469154475NET: Ever listen98%92%83%100%100%95%97%87%85%79%87%81%94%100%72%96%75%87%91%99%88%

2513-2123941202911-155181170Daily6%7%11%-9%6%7%8%13%7%2%20%19%6%3%-31%9%18%20%13%

7937142372117722482233183117129Weekly16%15%30%10%21%13%10%19%28%32%13%21%31%12%9%18%7%35%31%31%24%

18121--4575161211-247541Monthly3%13%9%13%--13%13%9%10%3%6%8%5%3%-4%7%7%10%8%

293542614101916261638345610131515193620235Less frequently73%56%33%77%70%76%67%47%35%30%69%34%36%77%57%78%32%36%36%37%44%

1522--11411117199-711279164Never2%8%17%--5%3%13%15%21%13%19%6%-28%4%25%13%9%1%12%

Page 9



Prepared by ComRes



31967147-37039447444561503638513946154752632533Unweighted base

33264142-38740547541521614135513745144782534538Weighted base

3324597-34436547537471403533453344124262326475NET: Ever listen100%71%69%-89%90%100%89%90%87%85%96%87%88%97%88%89%92%75%88%

6334-65647035244411281631670Daily19%5%3%-17%16%15%7%10%15%11%11%21%5%18%7%13%6%17%13%

1061113-1101131291310471271659-11964129Weekly32%17%9%-28%28%27%32%20%29%30%20%31%13%20%-25%22%13%24%

3623-3737411413214811363241Monthly11%3%2%-10%9%9%3%8%8%5%2%7%21%3%8%7%14%5%8%

1273078-1321512351927551622141826102081314235Less frequently38%47%55%-34%37%49%47%52%34%39%64%28%49%57%73%43%50%40%44%

-1945-4339-5522617412532964Never-29%31%-11%10%-11%10%13%15%4%13%12%3%12%11%8%25%12%

Page 10



Prepared by ComRes


2771099292138211103176254234238779915698227306533Unweighted base

28812296100139203951632792143317687173107228310538Weighted base

230103638210016041125239112110586714692168236405NET: Ever listen80%84%66%82%72%79%43%76%85%53%48%30%76%77%85%87%74%76%75%

2518441127120251--1191510133346Daily9%15%4%4%8%13%1%12%9%4%--15%10%9%9%6%11%9%

64312021224472575142111558174563108Weekly22%25%21%21%16%22%8%15%27%5%9%7%14%17%34%16%20%20%20%

4615111617262214612-9121432244670Monthly16%12%11%16%12%13%2%13%16%3%4%-12%14%8%30%10%15%13%

9639284150623158929157273158348695181Less frequently33%32%30%41%36%31%32%36%33%41%35%23%35%36%34%32%38%31%34%

581933183943543941102322192026146074133Never20%16%34%18%28%21%57%24%15%47%52%70%24%23%15%13%26%24%25%

Page 11


Absolutes/col percentsTable 5Q.1 How often, if at all, do you listen to:Premier PraiseBase: All respondents

Prepared by ComRes


437311191816334065466010314314242244599152533Unweighted base

4063125820132934735255101154132319485310055538Weighted base

1546107583212562452679131613737428447405NET: Ever listen38%73%86%60%41%20%72%73%85%87%47%79%85%49%53%37%78%79%85%86%75%

1481--1344-1617---10611646Daily2%7%6%10%--5%8%6%7%-16%11%---21%11%11%12%9%

57331312526731842-12993210108Weekly11%12%27%13%14%5%7%15%36%14%5%18%27%-5%9%18%18%32%18%20%

-1014---461132113212-56131970Monthly-16%11%---13%19%1%25%4%11%21%6%7%-11%11%13%34%13%

10245235214103122213440610513212812181Less frequently25%38%42%37%27%16%48%30%42%41%37%34%26%43%41%28%28%40%28%22%34%

2517183121089117292123711121111157133Never62%27%14%40%59%80%28%27%15%13%53%21%15%51%47%63%22%21%15%14%25%

Page 12



Prepared by ComRes



31967147-37039447444561503638513946154752632533Unweighted base

33264142-38740547541521614135513745144782534538Weighted base

3325221-3514053653235125312640293483611925405NET: Ever listen100%82%14%-91%100%77%78%67%78%76%75%78%77%75%60%75%75%72%75%

4411-444645-415231032-392546Daily13%2%1%-11%11%9%-8%9%4%9%20%9%4%-8%9%14%9%

10071-1021081059747941327210044108Weekly30%12%1%-26%27%22%22%14%29%23%12%25%5%15%15%21%17%11%20%

57112-6270639817135710-602870Monthly17%17%1%-16%17%13%22%16%10%3%7%10%18%22%-13%6%24%13%

1313317-14318115214154719161217166162118181Less frequently40%52%12%-37%45%32%33%30%29%46%47%24%46%34%45%34%43%24%34%

-12122-36-1099173610911811611769133Never-18%86%-9%-23%22%33%22%24%25%22%23%25%40%25%25%28%25%

Page 13



Prepared by ComRes


2771099292138211103176254234238779915698227306533Unweighted base

28812296100139203951632792143317687173107228310538Weighted base

217105558291159361202319189556514586161226387NET: Ever listen75%86%58%82%65%78%38%73%83%41%43%30%72%75%84%81%70%73%72%

2616381223116291--1061712182847Daily9%13%3%8%9%12%1%10%11%5%--13%7%10%11%8%9%9%

4921201514284225113111113615314677Weekly17%17%21%15%10%14%4%13%18%4%7%2%14%13%21%14%13%15%14%

482551519444275213-9183320335083Monthly17%21%5%15%13%22%4%16%19%3%7%-12%20%19%18%14%16%15%

94422745456327559861392530593979101180Less frequently33%34%28%45%32%31%29%34%35%29%29%28%33%35%34%36%35%33%34%

711840184944594349122522222228216784151Never25%14%42%18%35%22%62%27%17%59%57%70%28%25%16%19%30%27%28%

Page 14


Absolutes/col percentsTable 6Q.1 How often, if at all, do you listen to:Premier GospelBase: All respondents

Prepared by ComRes


437311191816334065466010314314242244599152533Unweighted base

4063125820132934735255101154132319485310055538Weighted base

1343105355192461442477126614436418342387NET: Ever listen32%69%84%36%23%43%66%72%84%84%43%76%82%44%59%22%75%77%84%78%72%

15121--1358-1117---9312547Daily3%7%10%13%--5%9%6%15%-11%11%---18%5%13%8%9%

26231112418521628-2-97181077Weekly6%9%18%10%5%5%7%11%25%9%4%16%18%-8%-19%14%18%19%14%

-1122---471494163013-511191183Monthly-17%18%---13%21%18%17%7%16%19%5%13%-11%20%19%20%15%

922471451210252318335159413203416180Less frequently24%36%38%12%19%38%42%30%34%43%32%33%33%39%38%22%28%37%34%30%34%

271921515710101293224287101512121612151Never68%31%16%64%77%57%34%28%16%16%57%24%18%56%41%78%25%23%16%22%28%

Page 15



Prepared by ComRes



31967147-37039447444561503638513946154752632533Unweighted base

33264142-38740547541521614135513745144782534538Weighted base

3323124-3873513443231116312145283293451626387NET: Ever listen100%48%17%-100%87%72%78%59%72%74%61%87%76%71%66%72%65%75%72%

461--4747463516324311382647Daily14%1%--12%11%10%8%10%10%6%6%8%7%2%7%8%9%18%9%

7043-7771726622641747-724277Weekly21%6%2%-20%18%15%14%11%13%16%11%33%11%16%-15%14%6%14%

7364-837576843016968-733783Monthly22%9%3%-21%19%16%20%8%19%3%17%18%17%17%-15%11%21%15%

1442116-1801581501515482191415178163710180Less frequently43%32%11%-47%39%32%37%29%30%50%27%27%41%37%60%34%29%30%34%

-33118--541319214511147913513499151Never-52%83%--13%28%22%41%28%26%39%13%24%29%34%28%35%25%28%

Page 16



Prepared by ComRes

Documents

Premier Media Group Listeners poll 2018 Media Group – Listeners poll 2018 Methodology: ComRes surveyed 8,159 British adults aged 18+ between 19th January – 1st February 2018. ComRes