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Product Design
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Preliminary Design Report
Pg. 08Business Case
ContentsTo Our Stockholders1Financial Summary2Financial Statements2Notes to Financial Statements2Independent Auditors Report2Contact Information2Company Information2
Table of Contents
Analysis of Competitive Products We have analyzed many cheese grinders in Amazon and Walmart websites. Below is the table of comparison for different brands of cheese grinders.
BRANDSZyliss Classic Rotary Cheese Grater / Grinder
Presto 02970 Professional Salad Shooter Electric Slicer/Shredder/ Grinder
Ikea Stralande Rotary Cheese and Food Grater, White , Right or Left Hand
Product Dimensions
6.5 x 5 x 3 inches12.5 x 11.8 x 5 inchesNot Provided, Similar to
WeightApprox. 0.8 pounds4 pounds1 Pound
Price16 USD
46 USD34 USD
Dish Washer SafetyDishwasher safe
Only Removable PartsDishwasher safe
MaterialPlasticPlasticPlastic
WarrantyNo WarrantyTwo year parts limited warranty
No Warranty
Cutting ItemsSoft Cheese , Hard Cheese, VegetablesSoft Cheese , Hard Cheese, VegetablesSoft Cheese , Hard Cheese, Vegetables
BRANDSNorpro 339 Stainless Steel GraterBrowne-Halco 746607 Stainless Steel Rotary Cheese Grater
Stainless Steel 1 1/2 HP Electric Cheese Grater - 110V
Product Dimensions
8.2 x 3.2 x 4.2 inches(8 High) 8.2 x 3.6 x 2.8 inches14 13/16 Inches X 15 1/2 Inches X 10 3/4 Inches
WeightLess than 1 Pound1 Pound
Price5.6 USD
26.5 USD700 USD
MaterialStainless steelStainless steelStainless steel, Cast Iron
Dish Washer SafetyDishwasher safe
Dishwasher safe
Dishwasher safe
Not ApplicableNot ApplicableCSA approved, NEMA Plug
WarrantyNoNoExtended 2 year
Cutting ItemsSoft Cheese , Hard Cheese, VegetablesSoft Cheese , Hard Cheese, VegetablesSoft Cheese , Hard Cheese, Vegetables
BRANDSNorpro 338 Stainless Steel 3-Drum Grater
American Metalcraft PCG9 Hand Cheese Grater
American Metalcraft R1464 Hand Held Stainless Steel Grater
Product Dimensions
2 x 2.2 x 7.5 inchesNot Available Not Available
WeightLess than 1 PoundLess than 1 PoundLess than 1 Pound
Price14 USD8 USD15 USD
MaterialStainless SteelPlasticStainless Steel
Dish Washer SafetyYesYesYes
Extra AttachmentWith 2 more cutting pattern drumWith 2 more cutting pattern drumSingle Drum
Cutting ItemsSoft Cheese , Hard Cheese, VegetablesSoft Cheese , Hard Cheese, VegetablesSoft Cheese , Hard Cheese, Vegetables
After analysis, we found following things:1- There is no product which we can change cutting speed and torque for cutting. 2- Motor driven cheese grinders are very costly due to high cost of motor.3- There are hardly any crank driven cheese grinder which are selling below 8 USD.4- Most of cheese grinders except automatic grinders have weight below 1 pound.Business CaseAssumptions: 1- Through market research, the investors concluded that a good quality product with the following unit price structure would provide the corresponding sales volume in the next 5 years.Pricesales yr. 1sales yr.2sales yr.3sales yr. 4sales yr. 5
$4.001,450,0001,450,0001,450,0001,450,0001,450,000
$5.001,350,0001,350,0001,350,0001,350,0001,350,000
$6.001,250,0001,250,0001,250,0001,250,0001,250,000
$7.00825,000825,000825,000825,000825,000
$8.00400,000400,000400,000400,000400,000
2- Total waste in material is around twenty (20) percent.3- Ten (10) Percent extra factor in price escalation.Estimated product cost:
Estimated Product Cost per Unit
Estimated Weight1 lb. + (10 %) / (-30 %)20 % Steel78 % Plastic2% Rubber
=1.1 lb. to 0.7 lb.
Raw Material Cost
Plastic @ 0.9-1.5 $/ lb.Steel @ $ 2 - 2.5 / lb.Rubber @ $ 1.8 - 2.5 / lb.
Estimated Raw Material Cost= (1.1*0.2*2.5+1.1*0.78*1.5+1.1*0.02*2.5)*1.2 =2.2704USD
Estimated development effort:Engineering and Design Hours
Design Hours300
Engineering Hours200
Engineering and Design Cost @ $50/hr.25000USD
Labor Cost
Mold Making Time400hours per 10000 Pieces
Mold Setting Time0.5hour per day
Injection Molding Time60 pieces per hour per machineTotal 4 Machines
Blade Manufacturing Time60 Pieces per hour forming machineTotal 4 Machines
Assembly Time10 Min per Assembly line per piece
16, Assembly lines, One assembly line have 10 labors.
No. of Shifts of 8 hours2
Labor Cost Asian CountriesUSD 2 per hour
Total Labor Cost Per Piece0.970972222USD Per Piece
Sales yr. 1Labor CostMaterial Cost
1,450,0001407909.7223292080
1,350,0001310812.53065040
1,250,0001213715.2782838000
825,000801052.08331873080
400,000388388.8889908160
Marketing and support costs:Overhead Administrative Cost5 Percent of Revenue
Marketing Cost5 Percent of Revenue
Inventory Cost2 Percent of Revenue
Shipping Cost (1 ton=2200 Pieces)500 USD Per 1 ton
Insurance Cost0.1 Percent of Revenue
Cost of Product ( By self-Manufacturing)
Sales Unit PriceRevenueNo. Sales yr. 1Labor CostMaterial CostMarketing &Support CostSales TaxTotal CostCost Per Unit
$4.005800000145000014079103292080103134572500064563354.45
$5.006750000135000013108133065040112356884375063431714.70
$6.007500000125000012137152838000119159193750061808064.94
$7.005775000825000801052187308088627572187542822825.19
$8.00320000040000038838990816047810940000021746585.44
Cost of Product if Parts are Manufactured by Suppliers and Assembled at Owner factory
Sales Unit PriceRevenueNo. Sales yr. 1Labor Cost @ 50%Material CostMarketing &Support CostSales TaxTotal CostSupplier Profit @ 25%Cost Per Unit
$4.005800000145000070395532920801031345725000575238071904754.96
$5.006750000135000065540630650401123568843750568776471097065.27
$6.007500000125000060685828380001191591937500557394969674365.57
$7.0057750008250004005261873080886275721875388175648521955.88
$8.003200000400000194194908160478109400000198046424755796.19
Total Capital Invested:Total Capital Invested
Shareholder Capital600000Debt600000
Depreciable Capital530000
Rent Cost40000
Depreciation Expenses of Capital Equipment =15 Percent Per Year ( Useful Life 5years)
Salvage Value of Machine after 5 Year = 10 Percent of Capital Equipment Cost
Depreciation first Year79500
Profit before/after taxes:Self-Manufacturing:
Sales Unit PriceNo. Sales yr. 1RevenueTotal CostProfit( PBITD)InterestIncome TaxDepreciationNet ProfitProfit MarginROI (%)
$4.0145000058000006456335-65633560000079500-795835-10.2-132
$5.013500006750000634317140682960000104049795001632816.427.2
$6.01250000750000061808061319194600003777587950080193621.3133.6
$7.0825000577500042822821492718600004298157950092340334.9153.9
$8.0400000320000021746581025342600002896037950059623947.199.3
Manufacturing by Sub Supplier and Assembly by Chi-Chi Grinder
Sales Unit PriceNo. Sales yr. 1RevenueTotal CostProfit(PBITD)InterestIncome TaxDepreciationNet ProfitProfit MarginROI (%)
$4.0145000058000007190475-139047560000079500-1529975-19.3-254.9
$5.0135000067500007109706-35970660000079500-499206-5.1-83.2
$6.012500007500000696743653256460000141769795002512957.641.8
$7.082500057750004852195922805600002588417950052446319.087.4
$8.04000003200000247557972442160000199326795003855929.264.2
Notes to Financial StatementsAccountsWhen you have a document that shows a lot of numbers, its a good idea to have a little text that explains the numbers. You can do that here.Independent Auditors ReportUnqualified Opinion
Contact InformationTo replace a photo with your own, right-click it and then choose Change Picture.NameTitleTel [Telephone]Fax [Fax][Email Address]NameTitleTel [Telephone]Fax [Fax][Email Address]
NameTitleTel [Telephone]Fax [Fax][Email Address]
Company InformationChi-Chi Cheese GrinderGainesville, FloridaTel [Telephone]Fax [Fax][Website]