Embed Size (px)
Citation preview
Preliminary data from the
Creative Industries Innovation Fund
Stephen McGowanHead of Creative Industries and InnovationDCAL
Advertising
Architecture
Art Markets
Computer Games
Crafts
Design
Fashion
Film and Video
TV & Radio
Music
Performing Arts
Publishing
Digital Media
• 36,300 people in NI
• 4.6% of the workforce
• UK sector growing at twice the average for the whole economy
• Economic importance of sector globally recognised
The Creative Industries
% GVA in the UK
1210
8 7.96.4
4.8 41.7
02468
101214
Manufa
cturin
gElec
tronic
s & IC
T
Constr
uctio
nFin
ancia
l Ser
vices
Creati
ve In
dustr
ies
Energ
yPha
rmac
eutic
als
Aerosp
ace
The Creative Industries
Individual creativity, skill and talent
Wealth Jobs– 2006 and 2007 data Source: ONS and Industry Estimates
– # GDP
##
The Creative Industries
Individual creativity, skill and talent
Wealth Jobs
U K D irec t E m p loy m ent
3000000
1862000 1820000
1100000 1028000
137800 124000 720000
500000100000015000002000000250000030000003500000
Manufacturing
Constructi
onElectr
onics &
ICT
Creativ
e Industrie
sFinancia
l Servi
ces
Energy
Aerosp
acePharm
aceutic
als
– 2006 and 2007 data Source: ONS and Industry Estimates
Delivering ValueDeveloping and exploiting Intellectual Property
Creative content and original designs
Creative services
Creative experiences
The Creative Industries
Individual creativity, skill and talent
Wealth Jobs
– To develop and exploit new creative content, products, services and experiences which can underpin sustainable creative businesses capable of serving local, national and international markets
– To ensure that Northern Ireland has the required supply of creative talents and skilled people oriented towards and equipped to work in creative businesses
– To gather the knowledge and evidence required to monitor and evaluate the development of creative businesses in Northern Ireland and to share that knowledge and evidence through appropriate sectoral and sub-sectoral channels.
Challenges facing the NI sector
Interim Strategic
Action Plan for the
Creative Industries
Business People Sectoral Infrastructure
and Knowledge
Key Innovation Aims
New content, products, services and experiences
Creation of new creative businesses
Development and growth of existing
creative businesses
Networking and cooperation between creative businesses
Development of linkages with national and international best
practice networks
Investment in the development of
exceptional talents
Encouragement of entrepreneurial activity and enterprise culture
Creative talents in traditional industries
Internationalisation
Knowing ourselves
Knowing others
Developing national and international linkages
Understanding linkages to wider policies
Developing sectoral and sub-sectoral structures
Creative Industries Innovation Fund
Individual BusinessesIndividual BusinessesSectoral
Development BodiesSectoral
Development Bodies
Sectoral Development Bodies1st Round
Individual Businesses
Sectoral Development Bodies2nd Round
Individual Businesses
Sectoral Development Bodies3rd Round
Projects
13385%
2315%
Individual BusinessSectoral Body
Projects
£2,641,504, 73%
£982,158, 27%
Individual BusinessSectoral Body
Number of Projects
1. Craft (21%)2. Music (17%)3. Multimedia (16%)4. Design (10%)5. Performing Arts (9%)
Funding to Projects
1. Multimedia (25%)2. Music (19%)3. Craft (14%)4. Film (7%)5. Performing Arts 7%)
21%
17%
16%
10%
9%
8%
7%
4%
4%
3%
1%
14%
19%
25%
5%
7%
7%
5%
7%
6%
1%
3%
0% 5% 10% 15% 20% 25% 30%
Craft
Music
Multimedia
Design
Performing Arts
Visual Arts
Software
Film
Television and Radio
Fashion
Advertising
Total FundingTotal Projects
Below the Radar
BTR produces high end award-winning current affairs, factual and digital
documentaries.
The project will create a partnership with Jigsaw Productions - an Oscar winning Production Company in New York. Alex
Gibney won an Oscar for "Taxi to the Dark Side“.
A BTR researcher/producer will gain experience in world-leading pre-production and post-production
techniques and examine UK projects with Jigsaw.
The Glass Studio
The Glass Studio researches, designs and creates one-off and limited series of kiln-
formed glass vessels and bowls for international galleries, exhibitions, collections
and undertakes commissions for both the private and corporate sectors.
The vision of The Glass Studio is to establish the first facility in Northern Ireland to deliver innovative kiln-forming Master classes and
experiences.
Counturcarbs Ltd
A new business serving Diabetics via a Web based approach together with a downloadable file to handheld devices
such as iPhones, mobile phones, Blackberries etc.
In 2007, the applicant's 8 yr-old son was diagnosed with Type 1 Diabetes and
Coeliac disease. It is enormously beneficial to accurately count his
Carbohydrate intake to determine the quantity of Insulin he requires. The
applicants have developed a successful prototype application that, with a
database of carbohydrate values for over 3,500 common foodstuffs, can
calculate from the weight of a portion the 'carb count'.
The Creativity Hub
The applicants developed a digital version of The Creativity Hub's
successful storytelling game - Rory's Story Cubes™ for the hugely popular
Apple iPhone.
Rory's Story Cubes™ is a dice-based storytelling game that encourages adults
and children alike to develop their imagination and lateral thinking skills
through creative storytelling. The physical version of the game is already used by parents, teachers, therapists, trainers and creative artists of all fields
to inspire their creativity.
Filmtrip Ltd
The Holosuite project is a collaborative project between Filmtrip and the Music, Sensors and Emotion (MuSE) cluster at Queen’s University Sonic Arts Research Centre, bringing together the disciplines of film production, music composition,
environmental art, technology, engineering and networking to research 'future cinema' and the ever increasing
demand for audience interactivity.
Oh Yeah
Oh Yeah's vision is that it will be the home for music in Northern Ireland and will engage with a wide range of young people who have an interest in music.
The aim of the project is to recruit a Creative Development Coordinator to nurture fresh creative industries talent
associated with music in Northern Ireland.
“The degree of internationalisation within my organisation is improving”
EMERGING DATA*:
Impact of CIIF: Internationalisation
“My organisation is developing a greater understanding of international best practice”
77%Strongly agree or agree
66%Strongly agree or agree
* Fund runs to March 2011 and therefore the evaluation is live and ongoing. Emerging data relates to Round 2 business projects (69 projects with 71% response rate so far). Evaluation by KPMG.
“I have already created IP”
Impact of CIIF: Intellectual Property
“I intend to create IP”
31%
14%
“Had your business undertaken any innovation activity prior to receiving funding from CIIF?”
Impact of CIIF: Innovation History
“Will you undertake innovation activities after your CIIF project”
40% - Yes60% - No
100% - Yes
Types of innovation: The Doblin Model
The evaluation is capturing the type/nature of the innovation that the companies are implementing
“As a result of the project do you expect to significantly alter your organisation’s business model?”
53% Yes
“Join forces with any other organisation to create mutual benefit?”
55% Yes
“New method of working to improve efficiency of core workers?”
67% Yes
“New processes to improve the way your core product is produced?”
59% Yes
“Create a new product or service?”
73% Yes
“Create a platform for
multiple products?”
39% Yes
“Introduce anything that adds value to your
customers beyond the product itself?”
49% Yes
“Will you change the way in which you communicate the value or brand of your company?”
53% Yes
“Improve the way your customers experience
your product?”
57% Yes
“Will you alter or improve the way your
product or service gets to market?”
67% Yes
– DCAL divisions and Arm-Length Bodies…supporting and nurturing the creative industries
www.northernirelandscreen.co.uk
Game of Thrones series to be filmed in the Paint Hall in Northern Ireland
– Examples of collections, knowledge and resources in Northern Ireland’s museums
– Can they inspire new creative content, products and services?
– Examples of digital content at the Armagh Planetarium.
– www.armaghplanet.com
Key goal for Phoenix 2010 encouraging networking, knowledge transfer and collaborations
“creative conversations inspiring creative partnerships”
