David McGowan UWRT 1102-026 “Pre-search” Since immigrating to the United States I have taken an interest in the growing popularity of craft brewing. Upon my arrival to North Carolina in 2012, the craft-brewing scene was most prominent in the Asheville area. In recent years the popularity of NC breweries has migrated to both the Triangle and Charlotte areas. I decided to start my preliminary research on the “foodie” culture or craft brewing community in the area. I began my “pre-search” by running a few Google searches on the Charlotte food and beer scene. Those searches drew me to articles on the craft beer community. I haven’t developed any opinions about the topic yet but I have become interested in the industry and it is a subject that I would like to learn more about. A recent text that covered the rise of craft brewing in North Carolina is the NPR article “Big Breweries Move Into Small Beer Town – And Business Is Hopping” written by Alistair Bland in May 2014. The article not only targets beer enthusiasts but also small breweries in the area experiencing the anxiety of market giants moving into the local market. The text is relatively short and easy to read. It contains a number of details about the local brewing scene, and mentions several breweries by name – including the “big business” breweries that have come into the Asheville area (such as Sierra Nevada and Oskar Blues), as well as the local breweries that are coexisting with these bigger businesses (such as Asheville Brewing Co and Burial Beer Co).
Since immigrating to the United States I have taken an interest
in the growing popularity of craft brewing. Upon my arrival to
North Carolina in 2012, the craft-brewing scene was most prominent
in the Asheville area. In recent years the popularity of NC
breweries has migrated to both the Triangle and Charlotte areas. I
decided to start my preliminary research on the foodie culture or
craft brewing community in the area. I began my pre-search by
running a few Google searches on the Charlotte food and beer scene.
Those searches drew me to articles on the craft beer community. I
havent developed any opinions about the topic yet but I have become
interested in the industry and it is a subject that I would like to
learn more about. A recent text that covered the rise of craft
brewing in North Carolina is the NPR article Big Breweries Move
Into Small Beer Town And Business Is Hopping written by Alistair
Bland in May 2014. The article not only targets beer enthusiasts
but also small breweries in the area experiencing the anxiety of
market giants moving into the local market.The text is relatively
short and easy to read. It contains a number of details about the
local brewing scene, and mentions several breweries by name
including the big business breweries that have come into the
Asheville area (such as Sierra Nevada and Oskar Blues), as well as
the local breweries that are coexisting with these bigger
businesses (such as Asheville Brewing Co and Burial Beer Co).
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