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PREAFACE

Today almost all the major co-operation is actively marketing

theirproduct beyond their original homeland borders. So, companies

must rethinktheir marketing strategies instead of continuing with theirexisting strategy.Today company work in a war zone of rapidly

changing competitiveenvironment technological advances, changing

govt. politics diminishingcustomer loyalty and so on.

Now a day world of stiff competition, the companies with

existingmarketing strategies need to be changed in a manner so as to

cope up with itsrapidly changing competitive environment, technical up

gradation, varyinggovt. policies, rules and regulation during customerloyalty etc. in the last fewyears the information need to conduct a

business has grown rapidly.

So, in this context, the Maruti Suzuki is also facing a stiff

competition inthe market from its competitors and for this the company

is gearing upthemselves to face the competition and conduct a good

business takingsuccessful business decision for more accuracy and

timeliness.As the part of the partial fulfillment of the MBA course a project

hasbeen incorporated in the curriculum during which a study to be under

taken inan organization mainly to take out the newly acquired

knowledge and skill froman actual work situation and take book and

classroom teaching give us throughback ground of different functional

area devoid of practical experience to howthose area to be administered

and managed respectively. This report has givenup an opportunity togain an inside into a practical applicability of managementconcept and

theory, learning faster and developed better ability to analysis

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problems and in decision that contribute significantly for better use ofresourceavailable to the management.

With this view to understand the concept, I have undertaken a

projectstudy in Maruti Suzuki, which has equipped me to prepare a

report with aproper solution of the problem face by the organization.

This area of work has chosen by me as this had all the ingredient

ofmarketing research and other aspect of marketing as well the report

offer aGlimpse of various stage at project work in order to serve purpose

of the studyin systematic manner and hope that the findings and

recommendation will goalong way in helping in organization.

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Table Contents

Executive Summary: Page No.

(i) Introduction 4(ii) Aims & objective 5

(iii) Methodology 6(iv) Analysis 6 - 7(v) Conclusions 7 - 8(vi) Recommendations 8 - 9

Part: I

An Overview of the Company

(i) Introduction 11 - 27

(ii)History of the Organisation and products 28 - 47(iii) Special future 48 - 58(v) Competitors details 59- 63

Part : II

Project Overview

(i) Introduction 65 - 77(ii) Objective 78 - 80(iii) Methodology 81 - 83(iv) Analysis 84 - 105(v) Conclusions 106 - 107(vi) Limitations 108(vii) Recommendations 109 - 110

Part : III

(i)Bibliography 111(ii)Questionnaire 112 - 116

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EXECUTIVE SUMMARY

(i) IntroductionTopicStudy on consumer behavior of car with special reference to Maruti

Suzuki in Tezpur.Organization

IsumMotorsPvtLtd.

Authorized Dealer, Maruti Suzuki.

Location of Study

Tezpur

InstitutionalGuide

AnjanBaruah

Faculty member, Third eye College.

OrganizationalGuide

AmitabDey

Sales Officer Isum Motors Pvt Ltd.

Duration

2 Months

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(ii)Aims and Objectives

Primary:To make a study on consumer buying behavior of car with specialReference to Maruti Suzuki in Tezpur area.

Secondary:1. To study their satisfaction level of customers of different carsavailable in Tezpur.2. To study the importance of various attribute which effect the

purchasing decision of customers in regard of cars.3. To study the awareness level of different cars in Tezpur.4. To study the importance of dealer and their influence inmarketing/sale For cars in Tezpur.5. To study consumers buying behaviors.6. To find out the expectation of the existing possessing and prospectiveCustomers of the company.7. To study the impact of media on the customers.8. To study the satisfaction level of the customers on overall

performance and after sale service of their existing cars.9. To study different promotional scheme they expect for purchasing anew car.

(iii)Methodology(I)Preliminary study.(ii) Data collection

(iii) Questionnaire Design.(iv) Sample size(v) Analysis(vi)Scope and Limitation.

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(iv) Analysis

The project was undertaken to study the consumer buying behavior ofMotor car with special reference to Maruti Suzuki in Tezpur.Major findings are: -

1. Demographic profile i.e. Age, Occupation and monthly income ofThe customer.2. Regarding the awareness of different brands of motor cars allRespondents are well aware.

3.According to the most of the respondent the T.V. ads was the best

media in building awareness followed by the newspaper, friends,

colleague, majoring & family members.

4. Regarding importance of attribute before purchasing the motor carinover all motor cars most of the customer gave importance on brand

image of the company. In case of Hyundai motorcars most of the

customer gave importance or fuel efficiency and look on style of theCar.5. Regarding source of finance most of the customers gave importanton loan and installment facility.6. Most of the customer gave most importance on high engine power.

Conslusion

This study was conducted to find out the consumer buying behaviour of

motorcars in special reference to the Maruti Suzuki in Tezpur. The

findings and analysis revealed many advantages as well as disadvantages

for the Maruti India Ltd.

Though the Maruti Suzuki is the faster growing company and

leading in the market facing a stiff competition from Hyundai and Tatamotors in the Tezpur.It has been observed that Maruti Suzuki adopted many promotionalStrategies and companys marketing channel is also satisfactory.

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Now a days people are most aware about after sales service. The

dealers also expect Maruti motorcars has overcome this problem and

facilities should be improved for meeting the after sales service

requirement effectively.The majority of customers expect loan or installment facilities. The

Maruti Suzuki has joined hand with State Bank Of India, and many

Private Banks to promote this facilities.As most of the existing and prospective customers adults, Maruti shouldIntroduces stylish Motor cars which compete its competitors product.

But Maruti to meet the expectations of new generation people who

are the prospect, or customers has recently introduce Ritz, SX4, AStarhoping to fulfill the demand of the new generation.

As this study was conducted for educational purpose with the aim

to give necessary information to the organization, any mistake by the

researchers should be overlooked considering his inexperience in the

field of marketing research.

Recommendations

Based on the findings drawn from the projects analysis, certain

recommendation need to be made as regards to the future course of

action for

Maruti Suzuki, which can go a long way in improving the Brand

Awareness of

the Company in the Motorcars market.The main recommendations are:

1.Maruti should continue with its range of innovative products. At thesame

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Time try to add value to its existing products so that it can cater to the

present day requirements. As the study reveals that majority of

customers are aged 2040 years the needs and wants should be kept in

mind while designing new products.2. There should be proper synchronization between order placed an

delivery. The distribution channel should be enhanced and the models

should be readily available in the market.3. As the buying decision of the buyer has influenced by himself,company should target them through demonstration and advertisement.4. As the market for the financial institutions are increasing, thecompany should target them through demonstration and advertisement.

5.Facilities should be provide to the dealers so that they can extend themto the customers while purchasing this brand.

6.Increase in sales promotion budgets to develop a point of purchase

display and to participate to a greater extent in Trade shows and similar

kind of shows and this will motivate the non-users to try out the

products.

7. The company can sponsor local cultural programmes like Bihu festival

of Assam holding Bihu competition at least once in a year and for

attracting the youth it may sponsor sports events also.8. The company can make charitable donation to different organizations.It can extend their helping hand to the people hutted by natural havoclike flood, draught, earthquake etc. to win the hearts of the mass peoplewhich will build a good image of the Company among them.9. As the market for the financial institutions are increasing, thecompany should come up with various schemes, which will induce them

to influence the customer for the product. This includes offering variousgifts, packages and financial incentives like higher commission ascompared to other four-wheeler companies.10. Incentives and financial benefits provided to the dealers should beMaximized to maintain their level of satisfaction and motivation.

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Part 1

An Overview of the company

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INTRODUCTION

About the company:

Maruti Suzuki is one of India's leading automobile manufacturers and

the market leader in the car segment, both in terms of volume of vehicles

sold and revenue earned. Until recently, 18.28% of the company was

owned by the Indian government, and 54.2% by Suzuki of Japan. The

Indian government held an initial public offering of 25% of the company

in June 2003. As of 10 May2007, Govt. of India sold its complete share

to Indian financial institutions. With this, Govt. of India no longer has

stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981, thoughthe actual production commenced in 1983 with the Maruti 800, based on

the Suzuki Alto car which at the time was the only modern car available

in India, its' only competitors- the Hindustan Ambassador and Premier

Padmini were both around 25 years out of date at that point. Through

2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti

Suzuki is are sold in India and various several other countries,

depending upon export orders. Models similar to Maruti Suzukis (butnot manufactured by Maruti Udyog) are sold by Suzuki Motor

Corporation and manufactured in Pakistan and other South Asian

countries.

The company annually exports more than 50,000 cars and has an

extremely large domestic market in India selling over 730,000 cars

annually. Maruti 800, till 2004, was the India's largest selling compact

car ever since it was launched in 1983. More than a million units of thiscar have been sold worldwide so far .Currently, Maruti Suzuki Alto tops

the sales charts and Maruti Suzuki Swift is the largest selling in A2

segment.

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Due to the large number of Maruti 800s sold in the Indian market, the

term "Maruti" is commonly used to refer to this compact car model. Till

recently the term "Maruti", in popular Indian culture, in India Hindu's

lord Hanuman is known as "maruti", was associated to the Maruti 800model.Maruti Suzuki has been the leader of the Indian car market for over twodecades.

Its manufacturing facilities are located at two facilities Gurgaon and

Manesar south of Delhi. Maruti Suzukis Gurgaon facility has an

installed capacity of 350, 000 units per annum. The Manesar facilities

launched in February 2007comprise a vehicle assembly plant with acapacity of 100,000 units per year and a Diesel Engine plant with an

annual capacity of 100,000 engines and transmissions. Manesar and

Gurgaon facilities have a combined capability to produce over 700,000

units annually.

More than half the cars sold in India are Maruti Suzuki cars. The

company is a subsidiary of Suzuki Motor Corporation, Japan, which

owns 54.2 per cent of Maruti Suzuki. The rest is owned by the publicand financial institutions. It is listed on the Bombay Stock Exchange and

National Stock Exchange in India.

During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were

exported. In all, over six million Maruti Suzuki cars are on Indian roads

since the first car was rolled out on 14 December 1983.

Pressure started mounting on Indira and Sanjay Gandhi to share the

details of the progress on the Maruti Project. Since country's resources

were made available by mother to her son's pet project. A delegation of

Indian technocrats was assigned to hunt a collaborator for the project.

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Initial rounds of discussion were held with the giants of the automobile

industry in Japan including Toyota, Nissan and Honda. Suzuki Motor

Corporation was at that time a small player in the four wheelerautomobile sector and had major share in the two wheeler segment.

Suzuki's bid was considered negligible.

In the initial rounds of discussion the giants had their bosses present and

in the later rounds related to the technical discussions executives of these

automobile giants were present. Osamu Suzuki, Chairman and CEO of

the company ensured that he was present in all the rounds of discussion.

Osamu in an article writes that it subtly massaged their (Indian

delegation) egos and also convinced them about the sincerity of Suzuki'sbid. In the initial days Suzuki took all steps to ensure the government

about its sincerity on the project. Suzuki in return received a lot of help

from the government in such matters as import clearances for

manufacturing equipment (against the wishes of the Indian machine tool

industry then and its own socialistic ideology), land purchase at

government prices for setting up the factory Gurgaon and reduced or

removal of excise tariffs. This helped Suzuki conscientiously nurseMaruti Suzuki through its infancy to become one of its flagship

ventures.Maruti Suzuki's A -Starvehicle during its unveiling in Pragati Maidan,Delhi.A-Star, Suzuki's fifth global car model, was designed and is madeonly in India. Besides being Suzuki's largest subsidiary in terms of carsales, Maruti Suzuki is also Suzuki's leading research and developmentarm outside Japan Relationship between the Government of India, under

the United Front (India)coalition and Suzuki Motor Corporation over thejoint venture was a point of heated debate in the Indian media till SuzukiMotor Corporation gained the controlling stake. This highly profitable

joint venture that had a near monopolistic trade in the Indian automobilemarket and the nature of the partnership built up till then was theunderlying reason for most issues. The success of the joint venture led

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Suzuki to increase its equity from 26% to 40%in 1987 and further to50% in 1992. In 1982 both the venture partners had entered into anagreement to nominate their candidate for the post of ManagingDirector and every Managing Director will have tenure of five years.

Initially R.C.Bhargava was the managing director of the company since

the inception of the joint venture. Till today he is regarded as

instrumental for the success of Maruti Suzuki. Joining in 1982 he held

several key positions in the company before heading the company as

Managing Director. Currently he is on the Board of Directors. After

completing his five year tenure, Mr. Bhargava later assumed the office

of Part-Time Chairman. The Government nominated Mr. S.S.L.N.

Bhaskarudu as the Managing Director on 27 August 1997. Mr.

Bhaskarudu had joined Maruti Suzuki in 1983 after spending 21 years in

the Public sector undertaking Bharat Heavy Electricals Limited as

General Manager. Later in 1987 he was promoted as Chief General

Manager, 1988 as Director, Productions and Projects, 1989 Director,

Materials and in 1993 as Joint Managing Director.

Suzuki Motor Corporation didn't attend the Annual General Meeting of

the Board with the reason of it being called on a short notice. Later

Suzuki Motor Corporation went on record to state that Mr. Bhaskarudu

was "incompetent" and wanted someone else. However, the Ministry of

Industries, Government of India refuted the charges. Media stated from

the Maruti Suzuki sources that Bhaskarudu was interested to in digenise

most of components for the models including gear boxes especially for

Maruti 800. Suzuki also felt that Bhaskaruduwas a proxy for theGovernment and would not let it increase its stake in the venture. If

Maruti Suzuki would have been able to indigenise gear boxes then

Maruti Suzuki would have been able to manufacture all the models

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without the technical assistance from Suzuki. Till today the issue of

localization of gearboxes is highlighted in the press.

14

The relation strained when Suzuki Motor Corporation moved to Delhi

High Court to bring a stay order against the appointment of Mr.

Bhaskarudu. Theissue was resolved in an out-of-court settlement and

both the parties agreed that R S S L N Bhaskarudu would serve up to 31

December 1999, and from 1January 2000, Jagdish Khattar, Executive

Director of Maruti Udyog Limited would assume charges as the

Managing Director. Many politicians believed, and had stated inparliament that the Suzuki Motor Corporation is unwilling tolocalize

manufacturing and reduce imports. This remains true, even today the

gear boxes are still imported from Japan and are assembled at the

Gurgaon facility.

For most of its history, Maruti Udyog Limited had relatively few

problems with its labour force. Its emphasis of a Japanese work culture

and the modern manufacturing process, first instituted in Japan in the1970s, was accepted by the workforce of the company without any

difficulty. But with the change in management in 1997, when it became

predominantly government controlled for a while, and the conflict

between the United Front Government and Suzuki may have been the

cause of unrest among employees. A major row broke out in September

2000 when employees of Maruti Udyog Ltd (MUL) went on an

indefinite strike, demanding among other things, revision of theincentive scheme offered and implementation of a pension scheme.

Employees struck work for six hours in October 2000, irked over the

suspension of nine employees, going on a six-hour tools-down strike at

its Gurgaon plant, demanding revision of the incentive-linked pay and

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threatened to fast to death if the suspended employees were not

reinstated. About this time, the NDA government, following a

disinvestments policy, proposed to sell part of its stake in Maruti Suzuki

in a public offering. The Staff union opposed this sell-off plan on thegrounds that the company will lose a major business advantage of being

subsidised by the Government.15

The standoff with the management continued to December with a

proposal by the management to end the two-month long agitation

rejected with a demand for reinstatement of 92 dismissed workers, with

four MUL employees going on a fast-unto-death. In December thecompany's shareholders met in New Delhi in an AGM that lasted 30

minutes. At the same time around 1500 plant workers from the MUL's

Gurgaon facility were agitating outside the company's corporate office

demanding commencement of production linked incentives, a better

pension scheme and other benefits. The management has refused to

passon the benefits citing increased competition and lower margins.

Maruti Suzuki offers 15 models, Maruti 800, Alto, Wagon R, Estilo, A-star, Ritz, Swift, Swift D Zire, SX4, Omni, Eeco, Gypsy, Grand Vitara.

Swift, Swift D Zire, A-star and SX4 are maufactured in Manesar, Grand

Vitara is imported from Japan as a completely built unit (CBU),

remaining all models are manufactured in Maruti Suzuki's Gurgaon

Plant.

Suzuki Motor Corporation, the parent company, is a global leader in

mini and compact cars for three decades. Suzukis technical superioritylies in its ability to pack power and performance into a compact,

lightweight engine that is clean and fuel efficient.

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Nearly 75,000 people are employed directly by Maruti Suzuki and its

partners. It has been rated first in customer satisfaction among all car

makers in India from1999 to 2009 by J D Power Asia Pacific.

Pressure started mounting on Indira and Sanjay Gandhi to share thedetails of the progress on the Maruti Project. Since country's resources

were made available by mother to her son's pet project. A delegation of

Indian technocrats was assigned to hunt a collaborator for the project.

Initial rounds of discussion16

were held with the giants of the automobile industry in Japan including

Toyota, Nissan and Honda. Suzuki Motor Corporation was at that time a

small player in the four wheeler automobile sector and had major share

in the two wheeler segment. Suzuki's bid was considered negligible.

Maruti Suzuki has two state-of-the-art manufacturing facilities in

India.[12]. Both manufacturing facilities have a combined production

capacity of 1,000,000vehicles annually.The Gurgaon Manufacturing Facility has three fully integrated

manufacturing plants and is spread over 300 acres. All three plants have

a installed capacity of 350, 000 vehicles annually but productivity

improvements have enabled it to manufacture 700,000 vehicles

annually. The Gurgaon facilities also manufacture 240,000K-

Series engines annually. The entire facility is equipped with more than

150 robots, out of which 71 have been developed in-house. The GurgaonFacilities manufactures the 800, Alto, Wagon R, Estilo, Omni, Gypsy,

Swift and Eeco.

The Manesar Manufacturing Plant was inaugurated in February 2007

and is spread over 600 acres. Initially it had a production capacity of

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100,000 vehicles annually but this was increased to 300,000 vehicles

annually in October 2008.The Manesar Plant produces the A-star, Swift,

Swift D Zire and SX4.

Four Wheeler Industry

Approximately 25 of Benz's vehicles were built before 1893, when his

first four-wheeler was introduced. They were powered with four-stroke

engines of his own design. Emile Roger of France, already producing

Benz engines under license, now added the Benz automobile to his line

of products. Because France was more open to the early automobiles,

more were built and sold in France through Roger than Benz sold inGermany. From 1890 to 1895 Daimler and his Assistant, Maybach,

either at the Daimler works or in the Hotel Hermann, where they set up

shop after falling out with their backers, built about 30 vehicles. Benz

and Daimler seem to have been unaware of each other's early work and

worked independently.

In 1890, Emile Levassor and Armand Peugeot of France began

producing vehicles with Daimler engines, and so laid the foundation ofthe motor industry in France. George Selden of Rochester, New York,

who applied for a patent on an automobile in 1879, supposedly designed

the first American car with a gasoline internal combustion engine in

1877. In Britain there had been several attempts to build steam cars with

varying degrees of success with Thomas Rickett even attempting a

production run in 1860. Santler from Malvern is recognized by the

Veteran Car Club of Great Britain as having made the first petrol-powered car in the country in 1894 followed by Frederick William

Lanchester in 1895 but these were both one-offs.[The first production

vehicles came from the Daimler Motor Company, founded by Harry J.

Lawson in 1896,and making their first cars in 1897.

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In 1892, Rudolf Diesel got a patent for a "New Rational Combustion

Engine". In 1897 he built the first Diesel Engine. In 1895, Selden was

granted a United States patent(U.S. Patent 549,160 ) for a two-stroke

automobile engine, which hinderd more than encouraged developmentof autos in the United States .Steam, electric, and gasoline powered

autos competed for decades, with gasoline internal combustion engines

achieving dominance in the 1910s.

Every other day a new model of car is being launched in the country,

how many times you must have wished to change that old car of yours

and buy a hot set of wheels. However as you come back to earth, bitter

reality bites you; realization dawns in that you don't have such a bigamount of money to invest in a new car. Don't worry as several banks

and financial institution have donned the role of new age Santa Claus to

make sure that your dream comes true. Today car loans are not only

available for brand new cars but they are also available for used cars. In

this section we will try to provide you with an insight into automobile

financing so read on. State Bank of India which is one of the largest

nationalized banks in the country offers you the following advantages:-

Longer repayment periods up to 7 yearsLow processingNo advance EMI along with the down payment effectively increasing

the amount of loan Interest is calculated on the reducing balance method meaning everytime you repay an amount the interest is calculated on the remaining

amount and not on the one which is out standing at the beginning of theyear.

The company gives a loan which is up to 2.5 times of one's net annual

income, with the minimum income cap of the applicant being 75000

rupees per annum. The company sanctions loans for all new cars and for

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second hand cars which are not more than 5 years old. The bank also

provides loans to people who don't have an account with the bank

provided they furnish address proof, identity proof and other relevant

documents. For more details clickhttp://www.sbi.co.inUTI bank offers loans covering 85% of the cost of the vehicle plus

registration and insurance or 20 times the net monthly salary and you

can repay the loan with in a maximum period of 5 years or 60 monthly

equated installments.

Car Insurance gives the necessary cover if one meets with some

unforeseen incident or an accident. Car insurance offers a number of

benefits. A no claim bonus is given to the policy holder if no claims aremade. It is transferable as it can be used even if one is changing the auto

insurance company.

Used car owners shouldn't feel that they are sidelined. Used car

insurances help the second hand car owners greatly. Those who can't

afford the luxury cars and their high prices are opting for used cars.

The Indian automobile industry is the tenth largest in the world with an

annual production of approximately 2 million units. Indian auto industry,

promises to become the major automotive industry in the upcoming

years and the industry experts are hopeful that it will touch 10 million

units mark.

Indian automobile industry is involved in design, development,

manufacture, marketing, and sale of motor vehicles. There are a number

of global automotive giants that are upbeat about the expansion plans

and collaboration with domestic companies to produce automobiles in

India.

http://www.sbi.co.in/http://www.sbi.co.in/http://www.sbi.co.in/http://www.sbi.co.in/

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The major car manufacturers in India are Maruti Udyog, Hyundai

Motors IndiaLtd., General Motors India Pvt. Ltd., Honda Siel Cars India

Ltd., Toyota Kirloskar Motor Ltd., Hindustan Motors etc.

The two-wheeler manufacturers in India are Honda Motorcycle &Scooter India (Pvt.) Ltd., TVS, Hero Honda, Yamaha, Bajaj, etc. The

heavy motors including buses, trucks, auto rickshaws and multi-utility

vehicles are manufactured by Tata-Telco, Eicher Motors, Bajaj,

Mahindra and Mahindra, etc.

Quick Facts:

1.First Indian to own a car in India was Jamshed ji Tata.2.First woman to drive a car in India was Mrs. Suzanne RD Tata.3.The passenger car and motorcycle segment in the Indian auto

industry Is growing by 8-9 percent.4. Commercial vehicle will grow by 5.2 per cent.5. The first automobile in India was rolled in 1897 in Bombay.6. India is a potential emerging auto market.7. Motorcycles contribute 80% of the two-wheeler industry.8. Unlike the USA, the Indian passenger vehicle market is dominated

by Cars (79%).9. India is the largest two-wheeler manufacturer in the world.

10. India's motorcycle segment will grow by 8-9 percent in thecoming years.

11. India is the fifth largest commercial vehicle manufacturer in theworld.

12. India has the number one global motorcycle manufacturer.

13. In Asia, India is the fourth largest car market.

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The new chapter in the automobile industry is that of used cars. The

massive demand of used cars indicates that cars are becoming

increasingly popular. Those who can't afford the luxury cars and their

high prices are opting for used cars. In today's time, customers areconscious and diligently investing on car dealership. Car buyers are

investing heavily a lot of time for both to sell a car and buy car. There's

also a number of car websites that have offering detailed information on

new car prices, used cars, car reviews, Chevrolet cars, jaguar cars and

luxury cars.

At present major Indian, European, Korean, Japanese automobile

companies are holding significant market shares. In commercial vehicle,Tata Motors dominates over 60% of the Indian commercial vehicle

market. Tata Motors is the largest medium and heavy commercial

vehicle manufacturer.

Among the two-wheeler segment, including scooters and mopeds-

motorcycles have- major share in the market. Hero Honda contributes

50% motorcycles to the market in which Honda holds 46% share in

scooter and TVS makes 82% of the mopeds in the country. In the three

wheeler industry in India, Piaggio holds 40% of the market share. Bajaj

is the leader by making 68% of the three-wheelers.

Car manufacturers in India dominate the passenger vehicle market by

79%.Maruti Suzuki is the largest car producer in India and has 52%

share in passenger cars and is a complete monopoly in multipurpose

vehicles. In utility vehicles Mahindra holds 42% share. Hyundai and

Tata Motors is the second and third car producer in India.Ransom E. Olds.

The large-scale, production-line manufacturing of affordable

automobiles was debuted by Ransom Olds at his Oldsmobile factory in

1902. This assembly line concept was then greatly expanded by Henry

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Ford in the 1910s. Development of automotive technology was rapid,

due in part to the hundreds of small manufacturers competing to gain the

world's attention. Key developments included electric ignition and the

electric self-starter (both by Charles Kettering, for the Cadillac MotorCompany in 1910-1911), independent suspension, andfour-wheel

brakes.

Although various piston less rotary engine designs have attempted to

compete with the conventional piston and crankshaft design, only

Mazda's version of the Wankel engine has had more than very limited

success.

Since the 1920s, nearly all cars have been mass-produced to meetmarket needs, so marketing plans have often heavily influenced

automobile design. It was Alfred P. Sloan who established the idea of

different makes of cars produced by one company, so buyers could

"move up" as their fortunes improved. The makes shared parts with one

another so larger production volume resulted in lower costs for each

price range. For example, in the 1950s, Chevrolet shared hood, doors,

roof, and windows with Pontiac; the LaSalle of the 1930s, sold by

Cadillac, used cheaper mechanical parts made by the Oldsmobile

division.

Sales and Service Network

Maruti Suzuki is one of the companies in India which has unparalleled

sales and service network. As of 2009 it currently has 681 dealerships

across 454 cities. To ensure the vehicles sold by them are servicedproperly, Maruti Suzuki has779 dealer workshops, 1,945 Maruti

Authorized Service Stations and 30 Express Service Stations on 30

National Highways across 1,314 cities in India.

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Motor Chair Z600 motorized wheelchair, expansion into the housing

field initiated with Suzuki Home marketing two models of prefab 'Mini-

House' and three types of storage sheds.

.1975 Antonio Suzuki Corp., a joint venture for knockdownproduction and sales, established in Manila, the Philippines.1976GS- Series motorcycles marketed. 1977 LJ80 4x4 vehicle marketed and exports ofGS1000Hmotorcycle began.1979Alto marketed.1979SC100 marketed in the UK.

1980Suzuki Australia Pty. Ltd. established in Sydney, Australia andentry into general purpose engine field by marketing three electric powergenerator models. 1981 Business ties with General Motors (U.S.) and Isuzu Motors,Ltd. (Japan) signed. 1982 4X4 production began at PAK Suzuki Motor Co., Ltd. InKarachi, Pakistan and won maker championship for 7th consecutive yearat the World Road Race Grand Prix 500.

1982SC100 Discontinued in favour ofAlto. 1983 Enters into a partnership with Maruti Udyog Ltd. to producecars in India.1983 Cultus /Swift 1.0-liter passenger car marketed and4X4 production started at Maruti Udyog Ltd. in New Delhi, India. 1984 Suzuki New Zealand Ltd. established in Wanganui, NewZealand and began export ofChevrolet Sprint to the United States. Carproduction technical assistance contract signed with China NationalAero technology Import & Export Beijing Corporation. Operation of

Suzuki Motor GmbH

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.1985 SUZUKI of AMERICA AUTOMOTIVE CORP. establishedwith the introduction of the Samurai, and the GSX-R750

motorcycle with anoil-cooled engine marketed and scooter production started at A velloS.A.Of Spain. Agreement with Santana Motors to produce Suzuki carsin their Linares factory in Andalusia, Spain.1986American Suzuki Motor Corp. is formed merging U.S. SuzukiMotor Corp and Suzuki of America Automotive Corp.1987Cultus/Swift production began in Colombia and total aggregatecar exports reached 2 million units.

1988E scudo/Vitara 4x4 marketed and total aggregate car productionreached 10 million units..1989CAMI Automotive Inc. established and began operation inOntario, Canada. Swift GT/GLX and Sidekicksales begin in the UnitedStates.1990Corporate name changed to Suzuki Motor Corporation.1991Car production started in Korea through technical ties withDaewoo Shipbuilding & Heavy Machinery Ltd and Cappuccino2- seater

marketed.1993Passenger car production/sales began at Suzuki Egypt S.A.E.,opening ceremony for new car production plant held at Magyar SuzukiCorp. in Esztergom, Hungary and Wagon R passenger car marketed.1994 Maruti Udyog Ltd. Of India total aggregate car productionreached 1 million units.1995Total aggregate motorcycle export reached 20 million units1996Start of production in Vietnam (Motorcycles and automobiles)1997Achieved 10 million cumulative automobile sales for overseas

market and 4-stroke outboard motors win the Innovation Award at TheInternational Marine Trade Exhibit and Conference (IMTEC) inChicago.1998 Suzuki and General Motors form strategic alliance andChongqing Chang'an Suzuki Automobile Co., Ltd. received official

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approval fromthe Chinese government for production of passenger cars.

.1999Aggregate motorcycle production reaches 40 million units andJiangxi Changhe Suzuki Automobile Co., Ltd. receives official approvalfrom the Chinese government for production of commercial vehicles.2000The company commemorates the 80

thanniversary,

aggregate car production at Kosai Plant reaches 10 million units andSuzuki production starts at General Motors de Argentina S.A.2001 Aggregate Launch of Suzuki Liana/ Aerio. World wide sales ofSJ-Series reaches 2 million units, production ofAlto reaches 4 millionunits and Suzuki achieves "Zero-Level" target oflandfill waste

2002Achieved 30 million cumulative automobile sales for worldwidemarket and America's #1 warranty: 100,000/7-year powertrain limitedwarranty.2003Suzuki is #1 in Kei car sales for the 30th consecutive year andTwin, the first hybrid Kei car in Japan, marketed.2004Aggregate domestic automobile sales reach 15 million units.2005Swift was awarded the 2006 RJC Car of the Year.2006 New XL 7 is marketed particularly to the North

American market; and GM divested, selling 92.36 million shares andreducing their stake to3%.2008Suzuki introduces its first production fuel-injected motocrossbike; and GM divested its remaining 3% stake in Suzuki.2009 Suzuki introduces its first production pickup truck called theEquator. Volkswagen AG and Suzuki reach a common understanding toestablish a close long-term strategic partnership2010Volkswagen AG completed the purchase of 19.9% of Suzuki'soutstanding shares.

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Maruti Products

1.800 (Launched 1982)

2.Omni (Launched 1984)

3.Gypsy (Launched 1985)

4.WagonR (Launched 2001)

5.Alto (Launched 2000)

6.Swift (Launched 2005)

7.Estilo (Launched 2006)

8.SX4 (Launched 2007)

9.Swift-DZire (Launched 2008)

10.A-star (Launched 2008)

11.Ritz (Launched 2009)

12.Eeco (Launched 2010)

Discontinued Car Models

1000 (19901994)

Zen (19932006)

Esteem (19942008)

Baleno (19992007)

Versa (20012010)

Grand Vitara XL7 (20032007)

May LaunchMaruti Cervo

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1.Maruti 800 :- It is a city car manufactured by Maruti Suzuki in India.It is a rebadged version of an old model of the Suzuki Alto. Over 2.5million Maruti 800's have been sold since its launch in 1984. The samecar is sold in Pakistan as the Suzuki Mehran with a much older 1980s

era Suzuki SS80 carburetor based engine. The 800 has undergone someminor face lifts but overall it still remains the same as it was in 1984.The car has reported slipping sales in recent times, mainly due to theintroduction of the Alto at a comparable price. The car producesapproximately 37 bhp (28 kW; 38 PS) of power and runs on 12 inchwheels. Curb weight is 650 kg (1,433 lb) and 4 passengers (including thedriver) fit in. Top speed is in the region of 125 km/h (78 mph) and thecar is known to deliver fuel economy better than 20 km/l (47 mpg)on

clear and plain roads. Maruti Suzuki had earlier launched a version witha 4 valves per cylinder engine producing 45 bhp (34 kW; 46 PS) coupledwith a 5-speed manual transmission (currently found in the Suzuki Alto)but discontinued it after a couple of years.

The Maruti 800 is still popularly hailed in India as "the smallest car in

production" due to its relatively tightly spaced interior. Its main

competitor is the cheaper Tata Nano (123,000 compared to 184,641

Rupees) which has an 8percent smaller exterior size and a 23 percent

larger interior space. Maruti 800 -the first choice for all those who want

a 'value for money car' that is little on pocket and big in performance.

Maruti 800 is safe, economical and easy to drive car (with a small

turning radius of 4.4 m) in congested road conditions. Since its launch in

December 1984, Maruti 800 has gone through various changes in

styling, structure and technology.

For years Maruti 800 has remained the right opening car for people who

look for low cost of ownership and fuel efficiency. It is a car perfectly

made for the Indian roads. It goes in any location, be it in town, around

town, highways, busy streets, narrow lanes anywhere and everywhere.

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In order to make the car more attractive, new engine has been installedin M800.

The M800 E 2 AC has been a major success.

Variants, Price and Mileage

The car is available in Standard and A/C versions in metallic and non-metallic colors. It is available in the price range of around Rs 2 lakhs.

Engine

The engine produces approximately 37 bph (28 kW) of power. It

consists of 4-gear, 4-stroke, and 800 cc water cooled engine having three

two-valves-cylinders. The pistol displacement is 796cc. Maruti800 has a

fuel tank of capacity of 28 liters for petrol.

Safety

Thanks to the presence of specially allocated crumble zone which

absorbs the impact of accident, Maruti 800 ensures safe journey. It is

equipped with front and rear seat belts to provide more safety.

2. Maruti Omni: - It is a micro van manufactured by Indian automakerMaruti Suzuki. The first version of Maruti Omni had 796 cc engines,same as the Maruti800 city car. This was the second vehicle to belaunched by Maruti, one year after the 800, in 1984. Later version of theOmni includes the:

Omni (E), released in 1996, 796 cc engine, 8 seater capacity vehicleOmni XL - 1999, same engine, modified with a higher roof.Omni Cargo LPG - 2004, created to answer the growing popularity ofthis car being used as an inter-city cargo vehicle.[1]

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Omni LPG - 2003, same 796 cc engine, added with a factory fittedLPG Kit, authorized by the Indian RTOs (Regional Transport Offices).This makes it the most economic 4 wheeler in India, as far as the drivingcosts are concerned.

Omni Ambulance - A Modified E version into an ambulance vehicle.This is the most common type of ambulances found in Indian cities.

3.Gypsy :- It is manufactured in India by Maruti Suzuki. It wasintroduced in the Indian market in 1985 with the 970cc F10A Suzukiengine and was an instant hit in the civilian market as well as with lawenforcement. It was codenamed MG410 that stood for Maruti Gypsy 4cylinder 1.0 litre engine. Initially, it was only available as a soft-top; but

a bolt on hardtop was later introduced to the public after the aftermarkethardtops became extremely popular. It instantly replaced PremierPadmini as the quintessential Indian rally car due to its performance,reliability, tenability and the go-anywhere capability. The carburetedF10A engine made 45bhp and was mated to a 4speed gearbox. The 4WDtransfer case had 2 speeds. It had a freewheeling mechanism [1 ] on thefront axles made by Aisin to unlock the front axles from the hub when4WD is not used; It reduced rolling resistance, thereby improving fuelefficiency. However, many owners of the Gypsy who constantlycomplained about the poor fuel consumption never knew about thisnovel feature.

The two major complaints of the vehicle in the civilian market were

poor fuel consumption and poor ride quality especially in the rear seats.

The suspension was indeed harsh with live axles and leaf springs all

around. It features almost no creature comforts, like power-windows and

power-assisted steering.

4. WagonR: - Wagon R The Suzuki Wagon R is a key car firstintroduced in Japan in 1993, and is still in production by Suzuki. The Rstands for recreation. It is one of the first cars to use the "tall wagon"design in which the car is designed to be unusually tall with a short

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bonnet and almost vertical hatch back and sides in order to maximizecabin space while staying within the key car dimension restrictions.The Wagon R has been the best-selling key car in Japan since 2003 andin 2008,Suzuki expected to produce its three-millionth Wagon R.

It has been a profitable car for Suzuki even in the International market,

mainly since introducing the car in India. The car comes with a variety

of trim levels. These include the LX (sans power steering), Lxi (power

steering), VXi (fully loaded) and the AX (automatic). The car is

available with a 5-speed manual transmission and seats 4 (including the

driver) comfortably.

The Wagon R's bread-box shape did not immediately cut ice with the

Indian consumer and the car saw slow sales initially. Recently New

version of Wangon R has been launched with more upgraded

features. Wearing an innovative and sporty looks Maruti Suzuki Wagon

R is enjoying good market position in small car segment. India's leading

auto maker Maruti Udyog Ltd(MUL) has designed Wagon R with ample

and convertible inner space, finely crafted panels and the power of a low

friction 64 bhp engine. Available in three variants (LX, LXi, VXi)

Wagon R has everything that small car lover looks for.

'Blue Eyed Boy' - The New Wagon R

Maruti has re-launched its second best selling model to compete in

present competitive car market. The new Wagon R is roomier with

larger cabin space, increased leg-room for all passengers and larger boot.

Other major highlights includes fitment of a new L-shaped front

suspension for improved ride comfort, tilt able steering, electrical

outside rear view mirror, superior AC for faster cooling and tubeless

tyres. Externally, the new Wagon R flaunts a new grill and bigger and

sweeping headlamps with blue tint giving it a refreshing new look. The

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new K10B engine marks the technical advancement and ensures a high

mileage of 18.9 kmpl. The new cool colors are bound to get you

attracted towards this smart boy of Maruti. Available in three variants

viz LX, LXI and VXI, this re-loaded new Wagon R can make it to yourgarage in Rs 3.28 - 4.14 Lakhs.

5. Alto:-The Maruti Alto is the Indian-built Suzuki Alto version,

Manufactured by Maruti Suzuki in India. It was launched in the local

Indian market on September 27, 2000 although the Alto nameplate was

very successfully being used to export the Maruti Zen to Europe from

India since around 1994having captured over 40% market share inBelgium and 33% in Netherlands by 1998. It is the best-selling

hatchback in India. Since 2006, It is India's largest selling car and

crossed the 1 million production figure in February 2008 becoming the

3rd Maruti model to cross the million mark in India after Maruti 800 and

Maruti Omni and 4th overall joining Hyundai Santro. Besides being

exported to Europe from 1994-2004, it has also been exported to several

other countries. In the small hatchback car segment of India, MarutiSuzuki Alto gives 'maximum' comfort and safety features with

'minimum' price tag. The most economical petrol engine powered with

32-bit computer technology delivers great output of 47 bhp. Available

with number of convenient and security features, Maruti Suzuki Alto has

become like a hot cake in its segment.

Maruti Suzuki Alto is tagged as the Best Selling car of India from lastthree years. One of the hottest selling compact cars in the Indian market,

Alto has an efficient engine system and better mileage. Maruti Alto is

targeted at middleclass families living in cities because of high fuel

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economy and afford ability. Least maintenance cost and variety of

vibrant colours make it true value for money.

The car has high tensile steel side door beams to guard against the front,

rear and side collision impact. The looks are tough but accommodating,having more Boot Space than other cars. The AC of the vehicle is ideal

for India's tropical climate .

6. Swift: - Swift debuted at the Paris Auto Salon in September 2004.This generation of the Swift marked a significant departure with theprevious Cultus-based models, with Suzuki re-designing the vehicle asless of a "low price alternative" subcompact and more of a "sporty" sub

compact. The Swift's design and driving characteristics focused on theEuropean market with its chassis refined through a road-testing programacross Europe.

Available with 1.3 (92 PS (68 kW; 91 hp)) and 1.5 (102 PS (75 kW; 101

hp)) L petrol engines, the new Swift is Suzuki's new "global car",

produced in Hungary, India, Japan, Pakistan and by Chang'an in

China. Maruti Suzuki Swift is rocking the hatchback car segment of

India and has become the block buster model since its launch. Swift iscool, stylish and dressed powerfully. Big dimensions, great fuel

economy, larger fuel tank capacity, European style looks, eye-catching

interiors and above all the support of large Maruti service network,

makes Suzuki Swift a thrilling car that has emerged as a tough

competition for Hyundai and Tata.

Maruti Suzuki Swift, the car of the year, was launched in May 2005. It isa new kind of compact car with a fresh approach to design and

development. The Swift is more eye-catching, more spacious, more

refined and more user-friendly. It is a whole lot of enjoyable to drive

than anything else in the compact-car category.

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7. Estilo :- The First Generation MR Wagon is currently sold in India as"Maruti Suzuki Estilo", where it was known until 2009 as the "MarutiZen Estilo". This transition has brought about a steady decline in salesfor this model though there design has brought significant improvement

in performance and styling over the car's Japanese variants.The first generation model went on sale on December 4, 2001, featuring

Suzuki's K6A key carengine, in either naturally-aspirated (40 kW / 54

hp) or turbocharged (44 kW / 60 hp) versions, available with either

front-wheel drive or all-wheel drive. In all versions, the transmission

was a 4-speed transmission with column shift. A hydrogen-powered fuel

cell vehicle based on the first-generation MR Wagon was presented in

2005, using technology co-developed with General Motors. Maruti

Suzuki Zen Estilo is a flamboyant model launched

by India's leading auto company Maruti Udyog Limited (MUL)

replacing the Zen model. Zen Estilo, with its sporty looks, roomy space,

true riding comfort and competitive price tag, would definitely make its

style statement in the small car segment in India posing a tough call for

other players like Hyundai and Tata.

Estilo is all set to compete against the Hyundai Santro, Tata Indica and

possibly can eat into the sales of its own model, the Swift. Maruti Udyog

launched the Zen Estilo to cater to a slightly up market customers then

that of the Maruti 800had. Estilo is powered by 1.1 l MPFI engine that

delivers a power of 64 bhp @

6200 rpm. Zen Estilo wears an aerodynamic body in unique bean shape

with stunning body line. Just step inside Zen Estilo which is soft-plush

from inside and sleek-dynamic from outside, would shape your world in

new dimension of comfort, style and performance.

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8. SX4:- SX4 Maruti Suzuki launched SX4 sedan with the 1.6-litregasoline engine (without VVT) in 2007. Currently, the SX4 comesequipped with the1.6-litre gasoline engine (with VVT). Minor cosmeticdifferences can be seen between the Indian version and others sold

elsewhere. For the 2010 model year,SX4 five-door hatchback isavailable with a 1.6-litre DOHC VVT petrol engine,2.0-litre DOHCengine and 2.0 liter DDiS engine (16 valve, 135 PS & 320 Nmtorque) onthe AWD version. The 1.6 liter DOHC VVT engine revised to the newCO2 emission control standards Euro 5 regulations. The engine gets alsoslight performance increase (from 102 to 107 bhp). (The US-market 2.0litre engine from 143 to 150 bhp) and lower fuel consumption.

The car is offered either a six-speed manual, 4 speed automatic

transmission for1.6 litre engine cars, or CVT automatic transmission

with paddle shifters for 2.0litre I4 engine cars.

The 2010 model also gets front (ventilated) and rear (solid) disc brakes,

6airbags (front, side and curtain), Anti-lock Braking System (ABS), and

Electronic Stability Program (ESP), optional in 1.6 litre models.

The 2010-model SX4 saw changes to the grille, taillights, instrument

cluster ,climate controls, and door trim, as well as a restructured cargo

hold, and all-wheel-drive models add new rear skid plates. "Men are

back" amongst the cars.

Maruti Suzuki SX4-the strong, masculine body outline, generous power

of 102bhp, plush and luxurious interiors with steering mounted controls

- are some of the unmatched features in sedan car segment, that the SX4

flaunts. Dressed with contemporary European design styling and the

economical and responsive M series petrol engine, driving the Sx4 is

like a dream come true.

In an attempt to strengthen its position in the of Sedan cars market,

Maruti Udyog Ltd. has launched its premium model bearing name SX4.

After Maruti Suzuki Swift, SX4 is the second international model being

launched in India. Suzuki SX4, is an A3 segment sedan car, with a

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perfect combination of style, performance, safety and comfort. There are

two versions of Suzuki SX4: Vxi and Zxi that gets power from latest and

efficient 1.6-litre M-Series engine delivering impressive 102 BHP of

power.Maruti Suzuki SX4 is packed with strong features like independent

suspension system, Anti Lock Braking System (ABS), matching color

bumpers, electrically adjustable outside mirrors, fine quality fabric seats,

power windows, rear seat center armrest and adjustable head rests in the

front and rear seats are few to name for a smooth, comfortable and safe

ride.

Having the price tag of between Rs. 6-6.5 Lakhs, Maruti Suzuki SX4will provide tough competition to its rivalry models like Ford Fiesta,

Hyundai Verna, Honda City, and Indigo XL.

A new Sport Back model offers a lowered sport-tuned suspension, body

kit, rear spoiler, and also removes the roof rack found on the normal

crossover SX4. The2010 Sport Back also includes many standard

features otherwise optional.

9. Swift DZire:- It is the new entry level sedan from Indian automakerMaruti Suzuki. Launched on March 26 2008, Maruti Swift DZire isbased on the popular Suzuki Swift platform. The Swift DZire replacesMaruti Suzukis popular entry level sedan, Maruti Suzuki Esteem,production of which was discontinued in late 2007. Maruti Suzuki hasintroduced Swift DZire only in the Indian market.

Swift DZire is a result of an indigenous project started in 2005 to design

a three-box notchback version of the Swift. Some changes have been

made to the cars overall styling to seamlessly integrate the boot. The

wheelbase remains the same. The car weighs about 30-35 Kgs more than

the Swift hatchback. Few modifications in the rear suspension have been

done to cope with the additional weight of the boot and improve the ride

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quality for the rear passengers. Adjustments in the rear seat inclination

have been made to improve the rear seat comfort and legroom. The car

is pitted against the other entry level sedans in the Indian market, such

as the Mahindra Renault Logan and the Tata Indigo. The Swift DZirehas become infamous for delivery delays as the number of cars beingbooked is large. The price of the car and the features offered are veryattractive compared to the entry-level sedan competition (in India),resulting in large number of bookings. The diesel version of the DZire,in particular, had delivery times extending from 4 to 6 months.

10. A star: - A-star (Launched 2008) The 7th Generation is known inIndia as the Maruti Suzuki A-Star, but is also known as the SuzukiCelerio or Nissan Pixo in other places worldwide. It was launched inDecember 2008 by the Indo-Japanese auto maker Maruti Suzuki. It isthe next generation Suzuki Alto and is exported worldwide. It isavailable in European markets as Nissan Pixo. The car was rolled out tothe Indian customers in December 2008 and exports began in April2009. A-Star means Alto-Star.

With a totally new body and engine, Maruti hopes to bring freshness to

the Indian car market, of which it already holds a major share. Initialreviews have been positive. It has a fresh new dashboard, with a unique

protruding tachometer besides the usual meter cowl (only in the ZXi

trim). It is the fourth model after Swift, SX4 and Grand Vitara which has

helped Maruti to make stylish cars, something which it was unknown for

during older models.

Though the drive is comfortable for the front row, rear seating is a little

small for taller passengers. The interiors have been reported to be a bitcramped as compared to the Hyundai i10, its closest competitor. It has

the new K10B series engine, which Suzuki says is technically highly

developed and gives a balance of fuel efficiency and power. The ZXi is

the fully loaded version with all the expected features like power

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windows, central lock, ABS, rear wiper, fog lamps, CD player, airbags

etc. Indian car market leader Maruti Suzuki has

launched A-Star in the hatchback car segment in which the company

holds ruling position with 55% market share. Maruti has unveiled A Staras a next generation model of its another model Alto which is already

selling greatly in the segment. Scroll down to know more about the

sporty and striking features of all new A Star Car.

India's largest automaker Maruti Suzuki India Limited has unveiled its

much awaited hatchback car, A Star in the Indian auto market. A Star

was first showcased in the Indian auto expo in New Delhi, as a concept

car and after launch A Star from Maruti would be its fifth car modelslated to be exported in the International market as well. Maruti Suzuki

A Star, the all new entrant into the hatchback car segment in India,

promises to become the most fuel-efficient car in its category with an

exceptional mileage of 20 kmpl. The launch of A Star Car, which is the

eighth consecutive car launch by Maruti, denotes the key positioning of

the market leader in the A2 car segment with 55% market share.

The all new Maruti Suzuki A Star features a sporty-designer looks and

equipped with state-of-the-art technology that promises to deliver a

wonderful driving experience. A Star houses a brand new KB series 998

cc engine under its hood that delivers 67 PS @ 6200 rpm and an

exceptionally good torque of 90 Nm @3500 rpms. Being light in weight

this engine lowers the vibration or noise and provides more fuel-

efficiency in every litre. The A Star has been launched as the next

generation model of Alto car car and would be built completely at the

company's facility at Manesar, Haryana.

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11. Ritz:- Ritz (Launched 2009) The Suzuki Splash is a city carintroduced in model year 2008 and jointly developed between SuzukiMotor Corporation and Opel which will also market their version asthe Agila. It debuted as a concept car at the 2006 Paris Auto Show and

the production model debuted at the 2007 Frankfurt Auto Show. TheSplash is slotted below the Swift in the lineup, and uses a shortenedwheelbase version of its chassis.

The car was launched with two petrol engines, a 3 cylinder 1.0 litre and

4cylinder 1.2 litre Family 0, and a 4 cylinder version of Fiat's MultiJet

diesel engine. Unlike its predecessor, the Wagon R+, the Splash has five

seats as standard.

12.Ecco:- Ecco (Launched 2010) When it comes to performance, theMaruti Suzuki Eeco is a thrilling surprise. Because under its hood, andin your hands lie unique features and unmatched benefits that add up togiving you a delightful driving experience.

Maruti Suzuki Eeco is equipped with a powerful 1200cc BS IV

compliant engine that delivers 73 bhp @ 6000 rpm, with a torque of

101Nm @ 3000 rpm. The engine incorporates a range of advanced

technologies, and has been tuned for performance at low and mid rangespeeds with emphasis on fuel efficiency and drivability.

The suspension system of the Maruti Suzuki Eeco has been designed and

developed for best-in-class driving comfort, with balanced handling for

Indian roads in both plain and rough terrains.For the first time, Maruti Suzuki has introduced Diagonal ShiftAssistance (DSA) for smoother gear shifting.

May Launch

Maruti Cervo

India's largest auto manufacturer, Maruti is planning to launch another

small car model Maruti Cervo in entry level segment in the Indian auto

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market. This car is to balance Maruti's market share in the level segment

cats which has been effected due to Tata Nano. Maruti Cervo will be

priced in the range of Rs 1.5 to2 lacs with ample features and

performance parameters to overtake the companys most popular modelsMaruti 800 and Maruti Alto along with Tata Nano.

Maruti Suzuki Cervo has a sleek and beautiful look in a compact

structure. Easy handling in congested traffic and city roads makes it an

easy drive. Features like power steering, AC as standard, body colored

bumpers, body colored door handles and outside mirrors make Maruti

Cervo a true value for money. Safety features like ABS and Airbags take

Cervo into the category of competitive hatchbacks like Hyundai i10,Chevrolet Spark etc.

Special Features of Maruti Suzuki

Maruti Insurance

Launched in 2002 Maruti Suzuki provides vehicle insurance to its

customers with the help of the National Insurance Company, BajajAllianz, New India Assurance and Royal Sundaram. The service was set

up the company with the inception of two subsidiaries Maruti Insurance

Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt.

Limited.

This service started as a benefit or value addition to customers and was

able to ramp up easily. By December 2005 they were able to sell more

than two million insurance policies since its inception.You do not have to pay the repair charges to the extent the same is

payable by the Insurance Company. Just pay for the compulsory excess

and applicable depreciation (both are as per motor tariff) and walk away

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with the repaired vehicle - Rest is settled directly between the dealer and

the Insurance Company.

Its like "Free Roaming" - You get Maruti insurance services across India

at all Maruti authorized dealer. These services include buying newpolicy, effecting renewals, endorsements issuance and claims settlement.

Maruti Insurance ensure a hassle-free and fair claim settlement.

Whatever is payable by standards is paid by the Insurance Company.

The customer is not forced to bear the undue differential cost of repair/

replacement. All transactions are completely transparent. No hassles of

personal involvement or follow up with surveyors/ insurance co. etc. No

botheration of depositing the salvage with insurance co. No compromiseon repair-replacement-parts that need replacement are replaced and not

repaired to minimize repair bills.

With Maruti Insurance you dont compromise on the quality of repairs

as you are not forced to go to a roadside workshop. The damaged

vehicles are repaired at Maruti authorized dealer workshops that are

equipped with the best facilities and infrastructure. This ensures quality

repairs with Maruti Genuine spare parts and trained technicians.

Towing assistance is provided for getting the vehicle to the dealer

workshop, in case the vehicle is immobile after accident. This facility is

available free of cost up to Rs 1500/-.This limit can be increased at

customer preference by paying extra premium at the time of policy

issuance.If you are renewing with Maruti Insurance for the first time, the entitled

no claim bonus (NCB) is easily transferred to Maruti Insurance policy atthe time of renewal.

The customer does not have to wait for the policy document, which

sometimes takes months to get delivered from the Insurance Company.

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With Maruti Insurance, the policy is issued instantly through the

Internet.

Maruti FinanceTo promote its bottom line growth, Maruti Suzuki launched Maruti

Finance in January 2002. Prior to the start of this service Maruti Suzuki

had started two joint ventures Citicorp Maruti and Maruti Countrywide

with Citi Group and GE Countrywide respectively to assist its client in

securing loan. Maruti Suzuki tied up with ABN Amro Bank, HDFC

Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank, and

Sundaram to start this venture including its strategic partners in carfinance. Again the company entered into a strategic partnership with SBI

in March 2003 Since March 2003, Maruti has sold over12, 000 vehicles

through SBI-Maruti Finance. SBI-Maruti Finance is currently available

in 166 cities across India. Maruti has entered into agreements with

several finance institutions to arrange for finance for its customers.

Under the program, lucrative financial deals are offered for the

customers. The consortium of companies is comprised of State BankGroup, Citicorp Maruti, ICICI Bank, HDFC Bank, Kotak Mahindra,

Sundaram Finance, Magma Leasing Ltd, Cholamandalam Finance and

Mahindra & Mahindra Finance Services.

Features:-The interest rates offered by Maruti Finance are 0.25% to 0.5% lower

than those available in the market across all credit profiles. MarutiFinance offers value added services like extended warranty for the

3rdand 4th years, which can be bundled along with the Maruti Finance

loan. Loans for insurance and accessories are built into the EMI's,

keeping the whole deal simple and hassle-free.

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The customer get all his car needsCar, Finance, Accessories, all underthe same roof.

Citicorp Maruti Finance

The joint venture was set up by Maruti with Citibank in May 1998. Awide range of flexible and customised financing options at affordablerates are available to prospective customers for buying a Maruti car.Maruti Countrys id GE Capital, HDFC and Maruti Udyog Limitedcame together to set up Maruti Countryside in 1995. The entity offersinnovative finance schemes for the purchase of Maruti cars.

SBI Maruti Car LoansThe country's largest bank and the largest car maker have joined handsto make car finance affordable. The group offers low interest rates andthere is no processing fee or hidden costs. Loan is made available on thebasis of the car's on-road price, not ex showroom price. The repaymentperiod is upto seven years.

Maruti TrueValue

Maruti True service offered by Maruti Suzuki to its customers. It is amarketplace for used Maruti Suzuki Vehicles. One can buy, sell or

exchange used Maruti Suzuki vehicles with the help of this service in

India. As of 2009 there are 315 Maruti True Value outlets. Maruti True

Value is India No.1 organized pre-owned car brand .True Value is

venture of Indias largest automobiles manufacturer Maruti Suzuki

India Ltd.

Maruti True Value business expands the family of Maruti customers,providing reassurance to existing Maruti customers about resale of their

cars and further emphasizes Maruti s Commitment towards enhancing

customer satisfaction by continuous association during the vehicle

ownership life cycle.

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No one knows your Maruti car better than Maruti - based on this

premise, Maruti chanalises its expertise to ensure that transactions in pre

owned cars are transparent and fair. Through that, the company

endeavors to extend the relationship and emotional connect that it enjoyswith the customer.True Value has transparent and fair evaluation process, which iscurrently missing in the largely unorganized market for pre-owned cars.Maruti True Value processes and systems ensure that the seller gets theright price and is paid promptly.

Under True Value, the seller has the option to be paid in cash, or get a

True Value car in exchange or a brand new Maruti Suzuki car in

exchange. True Value category cars bought by Maruti True Value

dealers are taken to state-of-the-art workshops.

True Value Category cars are refurbished in state of art workshops using

Maruti Genuine Parts and by skilled technicians. These cars are then

sold through Maruti True Value outlets.

As a mark of confidence, and to provide reassurance to customers, every

vehicle bought under Maruti True Value is inspected and certified by

Maruti Engineers and the Car carries a one-year warranty and three free

services. Convenient finance options are also offered to buyers of Maruti

True Value cars.

Accessories

Many of the auto component companies other than Maruti Suzuki

started to offer components and accessories that were compatible. This

caused a serious threat and loss of revenue to Maruti Suzuki. Maruti

Suzuki started a new initiative under the brand name Maruti Genuine

Accessories to offer accessories like alloy wheels, body cover, carpets,

door visors, fog lamps, stereo systems, seat covers and other car care

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products. These products are sold through dealer outlets and authorized

service stations throughout India. Maruti Genuine Accessories (MGA) is

a new initiative to offer you high quality accessories at competitive

prices. We follow world Class engineering and design processes todevelop each and every item of MGA. Many of these items are imported

from Suzuki, Japan. Every MGA item has perfect mechanical andElectrical compatibility with the vehicle and offers you unmatchedperformance.

Companys welfare activities for the employee:

Medical facilities:For providing domiciliary treatment to the employee and their dependenta dispensary and a full time doctor is the plant.

Group Accident insurance scheme:Employee covered under ESI is automatically under the company groupaccident insurance scheme.

Provision of loans:Loan can be obtain by member for purpose such as construction of

house, marriage etc.Service Award:

In appreciation of the long term association the company gives serviceAwards as a mark of honour to the employee.

Training Activities:The company is concerned with personal growth a development of theemployee & sponsor for various learning and developmentalprogramme.

Transportation:There have provision for transportation facility for the employee.

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TPM:

Total productivity maintenance mean to achieve high level of

productivity through total participation of all people inside the

organization and with them maintain the time service by developing selfmanaging in the people a practice.

Economic development:

The programmed enables people below the poverty line in these

adopted villages to earn their livelihood by involving them in activities

that generate income.

Infrastructure Development

The Company is actively involve in the community development of

the villages by providing infrastructure facilities such as housing,

sanitation, road, drainage, shelter, medical center and natural resource

management.Network at Maruti

Maruti Suzuki India has one of the largest sales and service

network in India spanning 454 cities and comprising of 681 dealers.

Maruti Suzuki is making its domestic sales network stronger day by day

to reach out to its growing number of customers in each and every part

of the country. Most of the Maruti dealership all equipped with 3S

facilities, which means that sales, service and spares facility are offered

under one roof. CHENNAI, Team Maruti, comprising companys top

officials, have a job at hand. To target cities and markets where thecompany has not got its due share, and strengthens its presence.

To achieve that, the company has been encouraging its existing dealers

to open new outlets. And it doesnt seem to be a tough job to accomplish

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considering that MUL had rolled out new initiatives like finance,

insurance and True Value(used car business) through its dealers.

Our new initiatives and new businesses have started bearing fruit and it

(dealership) has turned out to be a much bigger business that merelyselling cars, said Jagdish Khattar, MD, Maruti. Several of the

companys dealers have invested Rs 4-8 crore on new dealership outlets.

And in the next three months, the company expects to add at least 20

more outlets this way. The company targeted nine cities, including

Mumbai and Bangalore, to strengthen its presence.

If they are not prospering from the business, they will not be keen to

make such huge additional investments, Mr. Khattar pointed out. Weare really now focusing on states where we are not getting our due

share, he said. The company particularly targeted nine cities, including

Mumbai and Bangalore, across the country to strengthen its presence.

In addition, it also resorted to price rationalisation for its models in

places like South India. For instance, if the company had brought down

the prices of a few of its models last year in south, it has again given a

7% reduction in price over and above the 7% excise duty cut to get

better volumes from the South this year.

The results are already there. While the companys B segment cars

Zen, Alto and Wagon R grew by 9-10% in the first 11 months of the

current fiscal, the growth of these models in the south were much higher

at 14% for Zen, 79%for Alto and 55% for Wagon R.

The focus is also spreading the TrueValue used car network across the

country. While the network will be 50-outlet strong by the end of the

month, it will be 100 by the end of this year. The objective is to cover

more cities through True Value than the new car outlets of our nearest

competitor, Mr. Khattar asserted. Kinji Saito, director (marketing and

sales), MUL said that there are more buyers (waiting to buy used cars

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'partners', since, at 28%, they form a very large section of the dissatisfied

dealer community.

A well developed transport network indicates a well developed

economy. For rapid development a well-developed and well-knittransportation system is essential. As India's transport network is

developing at a fast pace, Indian Automobile Industry is growing too.

Also, the Automobile industry has strong backward and forward

linkages and hence provides employment to a large section of the

population. Thus the role of Automobile Industry cannot be overlooked

in Indian Economy. All kinds of vehicles are produced by the

Automobile Industry. The automobile industry in Indiathe tenthlargest in the world with an annual production of approximately 2

million unitsis expected o become one of the major global automotive

industries in the coming years. A number of domestic companies

produce automobiles in India and the growing presence of multinational

investment, too, has led to an increase in overall growth. Following the

economic reforms of 1991 the Indian automotive industry has

demonstrated sustained growth as a result of increased competitiveness

and relaxed restrictions. India Automobile Industry includes the

manufacture of trucks, buses, passenger cars, defence vehicles, two-

wheelers, etc. The industry can be broadly divided into the Car

manufacturing, two-wheeler manufacturing and heavy vehicle

manufacturing units.

The small car market in India is increasing by leaps and bounds. The

indigenous market for small cars now occupies a substantial share of

around 70% of the annual car production in India of about one million.

The main players in the car market like Tata Motors and Maruti Udyog

are fiercely competitive and more or less all the automobile companies

in India that have forayed into the production of small cars are trying to

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out-do each other in terms of design, innovation, pricing, and

technology, in order to gain control of the small car market in India. The

biggest players in the Indian small car market are engaging in a healthy

competition, which has intensified since the Indian government decidedto boost the small car sector. In this regard, a reduction in the excise

duties has been thought of. Even the engine capacities are expected to be

raised to 1500cc.The new small cars in India cars may even be fueled by

gasoline and diesel in the future. With all these facilities, it has been

estimated that the indigenous car market is going to move beyond the

3.5 million mark very soon.

Competitor Detail

So many inferences to be drawn from these stats that if I put something,

someone would howl as to why I have missed something else. Still,

some very quick observations:1. Distinct slowdown in 2007-08 (FY2008).2. Marutis share has remained the most consistent across 2003-08: 46-

47%.Over the same period, Hyundai down marginally, and so is Tata.3. Pt.2 needs to be combined with the fact that growth during last 5 years

has been higher in bigger segment (cars and MUVs). That means +for

Honda and Toyota; and growth limitation on Maruti, Hyundai, and Tata.

4. That still leaves a lot of room for these 3: the Indian market will still

retain a small car one (with a gradual shift upwards). The small,

compact, and Omni share of total domestic sales has remained at around

65% for last few years.5. The bigger segment is growing fast but still very low % of total. Thatshould change in the next decade.

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6. Hyundai has dominated exports. That is a +for the country. On the

other hand, no one has found success in exporting bigger cars. They may

export to fellow LDCs (Bangladesh, etc) but not to competitive markets

of US, Europe, and Japan. Could that change soon? Not soon, thoughpeople are trying. As of now, only M&M and Tata have some plans, but

those involve a radical quality improvement, which will not happen

tomorrow (liability laws have made them very cautious). Toyota and

Honda have the products, but then they also have factories worldwide.

Possibly India could be used as a regional hub. Suzuki exports small

cars, and its big cars do not sell much anywhere.

7. High growth for One month or quarter or even a year do not make asuccessful company, as Fiat and GM have found it (have data prior to

2002 also). Even the 3-year growth can be misleading (when read in

isolation).Refer only Skoda. It was anyway growing at a good rate but

selling around 1000 prior to Fabia. Now it sells 1900-2000. That means

a 100% growth. Similarly for Logan/M&M; Spark/GM.

8. Most important for survival (as any business would be aware) is

profits. No profits and selling at a loss soon leads to extinction. The

really good profitable years were till FY2007. From 2003-07, although

steel, aluminium, plastics prices all increased; higher volumes enabled

healthy growth in profits and returns. That has changed in 2007-08 with

higher costs continuing, but volume growth slowing down. For

comparison, I am posting the operating margin and return on net worth

for major companies which have publicly available financial

results for FY2007 (first figure is margin and second is return):

Maruti: 13.5%, 25.4%; margins increasing FY2004-07

Tata: 10.5%, 30.9%; stable margins

HM: operating losses from 2003-04 onwards

Hyundai: 8.3%, 20.4%; declining margins from 2001-02 onwards,

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though margins have been stable during 2005-07.

Honda:11.2%,30.8%,stable margins M&M: 8%, 33.3%; stable margins.

FourWheeler

As in the two-wheeler segment, manufacturer related aspects arecritical

"Motivators" where performance is below average. Segment leader,

Honda Siel has scored above average in 'Concern for dealer

profitability'. This clearly brings out the importance of these attributes

with respect to the overall satisfaction.The impact of 'Effectiveness of brand/product positioning' on

Commitment is relatively lower among 4-wheeler dealers. 4-

wheelermanufacturers are also delivering as per their dealer expectations

on this aspect.

'Fair settlement of warranty claims' & 'Communication to dealer in caseof delay', which were hygiene areas for 2-wheeler dealers have moved to

the motivator segment for 4-wheeler dealers.'Sales & service training support' has a greater impact on

commitment among 4-wheeler dealers as compared, to 2-wheelerdealers.

A well developed transport network indicates a well developed

economy. For rapid development a well-developed and well-knit

transportation system is essential. As India's transport network is

developing at a fast pace, Indian Automobile Industry is growing too.

Also, the Automobile industry has strong backward and forward

linkages and hence provides employment to a large section of the

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population. Thus the role of Automobile Industry cannot be overlooked

in Indian Economy. All kinds of vehicles are produced by the

Automobile Industry. The automobile industry in Indiathe tenth

largest in the world with an annual production of approximately 2million unitsis expected to become one of the major global

automotive industries in the coming years. A number of domestic

companies produce automobiles in India and the growing presence of

multinational investment, too, has led to an increase in overall growth.

Following the economic reforms of 1991 the Indian automotive industry

has demonstrated sustained growth as a result of increased

competitiveness and relaxed restrictions. India Automobile Industryincludes the manufacture of trucks, buses, passenger cars, defence

vehicles, two-wheelers, etc. The industry can be broadly divided into the

Car manufacturing, two-wheeler manufacturing and heavy vehicle

manufacturing units. The major Car manufacturers are,1. Hindustan Motors2. Maruti Udyog,

3. Fiat India Private Ltd4. Ford India Ltd5. General Motors India Pvt. Ltd6. Honda Siel Cars India Ltd7. Hyundai Motors India Ltd8. Skoda India Private Ltd9. Toyota Kirloskar Motor Ltd

The two-wheeler manufacturing is dominated by companies like

TVS, Honda Motorcycle & Scooter India (Pvt.) Ltd., Hero Honda,

Yamaha, Bajaj, etc. The heavy motors like buses, trucks, defense

vehicles, auto rickshaws and other multi-utility vehicles are

manufactured by Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj,

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Mahindra and Mahindra, etc. Following Indias growing openness, the

arrival of new and existing models, easy availability of finance at

relatively low rate of interest and price discounts offered by the dealers

and manufacturers all have stirred the demand for vehicles and a stronggrowth of the Indian automobile industry.

Small Car Market in India

The small car market in India is increasing by leaps and bounds.

The indigenous market for small cars now occupies a substantial share

of around70% of the annual car production in India of about one million.

The main players in the car market like Tata Motors and Maruti Udyogare fiercely competitive and more or less all the automobile companies

in India that have forayed into the production of small cars are trying to

out-do each other in terms of design, innovation, pricing, and

technology, in order to gain control of the small car market in India. The

biggest players in the Indian small car market are engaging in a healthy

competition, which has intensified since the Indian government decided

to boost the small car sector. In this regard, a reduction inthe exciseduties has been thought of. Even the engine capacities are expected tobe

raised to 1500cc. The new small cars in India cars may even be fueled

by gasoline and diesel in the future. With all these facilities, it has been

estimated that the indigenous car market is going to move beyond the

3.5 million mark very soon.

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Part: II

Project Overview

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CONSUMER BEHAVIOUR

Our society is a land of diversity. We see diversity at all level exist

among consumers, among nation, culture, food and taste among

marketers and even among consumers behavior theoreticallyperspective. However, despite prevailing diversity in our society.

The term consumers behavior refers to the behavior that consumers

display in searching for purchasing, using, evaluating a disposing of

product and service that they expect will satisfy their needs. To study

consumers behavior to spend their available resource to understand and

predict behavior int he market place, it also promote understanding of

the role that consumption play in the lines of individuals.Consumer behaviour study include the study what they buy, why

they buy it, when they buy, where they buy it, how often they buy it and

how often they use it. Consumer re