Upload
prdnationwide
View
217
Download
1
Tags:
Embed Size (px)
DESCRIPTION
PRDnationwide Research - Beach Town Study 2013
Citation preview
1
PRDnationwide Research Report
Australian Beach Towns Real Estate Analysis Q2 2013
Prepared by PRDnationwide Research. For further details contact:
Aaron Maskrey, Residential Research Director
P: (07) 3370 1702
2
Table of Contents
Key Findings .................................................................................................................................................................................................................................................................2
1.Australian Coastal Town Overview .............. …………………………………………………………………………………………………………………………………….......………….3
2.Byron Bay Coastal Town Overview .............................................……………………………………………………………………………………………………………........…………...8
3.Coffs Harbour Coastal Town Overview ……………………………………………………………………….....................………………………………………………..........…………….9
4.The Entrance Coastal Town Overview .........……………………………………………………………………………………………………………………………….........………………10
5.Yamba Coastal Town Overview ....................................................…………………………………………………………………..……………………..........…………………………...11
6.Agnes Water Coastal Town Overview ...........................………………………………………………………………………………………………………………………….........………13
7.Gold Coast Coastal Town Overview .......................................…….…………………………………………………………………………………………………………….........……….14
8.Hervey Bay Coastal Town Overview ........................…………………………………………………………………………………………………………………………….........……..…15
9.Port Douglas Coastal Town Overview .........................................…………………………………………………………………………………………………………….........………….16
10.Sunshine Coast Coastal Town Overview ................................……………………………………………………………………………………………………………..........…………..17
11.Whitsundays Coastal Town Overview ….....................……………………………………………………………………………………………………………………..........…………....18
12.Yeppoon Coastal Town Overview .............................................................................................................................................................................................................................19
13.Fleurieu Peninsula Coastal Town Overview .................... ………………………………………………………………………………………………………………...........………...…..21
14.Bells Beach Coastal Town Overview ................................................…………………………………………………………………………………………………...........…………...…23
15.Lakes Entrance Coastal Town Overview .............……………………………………………………………………………………………………………………...........………...………24
16.90 Mile Beach Coastal Town Overview ..………………………………………………………………………………………………………………………………...........……...………..25
17.Broome Coastal Town Overview ...............................................................................................................................................................................................................................27
18.Dunsborough - Busselton Coastal Town Overview ...................................................................................................................................................................................................28
19.Disclaimer……………………………………………….......………………………………………………………………………………………………………….........……………………..29
1
3
Key Findings
What are the major demographic changes over the past five years within coastal towns? Do coastal towns just attract retirees, or with the advances through new technology, are young professionals
and families able to shift away from the large cities?
• Overall, Australia has an ageing population, with an increase of 1.3 per cent in the portion of residents aged between 55 to 74.
• Compared to five years prior Australian coastal towns have a larger portion of older residents and retirees at 6.7 per cent more than the nation.
• Coastal towns also have a smaller portion of residents at 6.6 per cent, that are under the age of 45 years.
While technology has improved allowing for professionals to relocate from the larger cities, relocating retirees shifting towards the coast is still the predominant demographic trend.
Has the market shifted from being one that is contracting, to a market that is growing?
The wider trends can be easily identified when all of the coastal towns are taken as a collective. The house market appears to have shifted off the bottom of the property cycle, with increasing levels of activity and a
sustained period where the median price has ceased declining. A continuing period of low interest rates should see confidence build with further increases in sales activity.
The unit market has observed a steady level of transactions over 2012, but has endured a declining median price. Compared to the higher priced house market, many unit markets provide an excellent affordable
alternative for would be investors.
If so, which market has experienced the best revival in terms of activity since the financial crisis?
Hervey Bay has recorded the largest increase in house sales activity over 2012, increasing the level of transactions by 60.8 per cent. The Dunsborough-Busselton Area followed with a 51.1 per cent rise in activity.
The Dunsborough-Busselton Area experienced the largest increase in unit activity over 2012, expanding by 66.7 per cent. This was followed by the Broome Area, increasing by 39.1 per cent.
Which market has experienced the largest increase in value, if any?
Byron Bay recorded the highest median house price over the second half of 2012, at $664,000. This equates to an increase of 11.1 per cent from the previous year (up $66,500).
The Bells Beach Coastal Area recorded the highest median unit price, at $505,000. This is a rise of $65,000 more than from the previous year.
2
4
Australian Coastal Town Demographics
3
Table prepared by PRDnationwide Research. Source: PDS
2011 DEC 2012 DEC 1yr growth 2011 DEC 2012 DEC 1yr growth
Hervey Bay 296 476 60.8% $305,000 $306,000 0.3%
Busselton 178 269 51.1% $440,000 $435,000 -1.1%
Byron Bay 52 74 42.3% $597,500 $664,000 11.1%
Yamba 31 38 22.6% $430,000 $397,500 -7.6%
Brooome 51 61 19.6% $725,000 $670,000 -7.6%
• Hervey Bay has recorded the largest increase in house sales activity over 2012, increasing the level
of transactions by 60.8 per cent. The Dunsborough-Busselton Area followed with a 51.1 per cent rise
in activity.
• The Dunsborough-Busselton Area experienced the largest increase in unit activity over 2012,
expanding by 66.7 per cent. This was followed by the Broome Area, increasing by 39.1 per cent.
• Byron Bay recorded the highest median house price over the second half of 2012, at $664,000. This
equates to an increase of 11.1 per cent from the previous year (up $66,500).
• The Bells Beach Coastal Area recorded the highest median unit price, at $505,000. This is a rise of
$65,000 more than from the previous year.
Table prepared by PRDnationwide Research. Source: PDS
2011 DEC 2012 DEC 1yr growth 2011 DEC 2012 DEC 1yr growth
Busselton 33 55 66.7% $380,000 $355,000 -6.6%
Brooome 23 32 39.1% $430,000 $390,000 -9.3%
Yamba 15 21 40.0% $360,000 $300,000 -16.7%
Port Douglas 101 128 26.7% $218,000 $200,250 -8.1%
Whitsundays 43 53 23.3% $280,000 $260,000 -7.1%
Top Selling Australian Beach Town House Markets
Top Selling Australian Beach Town Unit Markets
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
ts
2006 2011
• Australia has an ageing population between the years 55 to 74, through an
increase of 1.3 per cent of the total residents, while there are 1.1 per cent
less residents aged between 5 to 19.
• There was a decline of one per cent in the portion of residents aged 5 to 24,
in Australian coastal towns.
• Coastal towns in Australia have a larger portion at 6.7 per cent of total
residents who are aged over 55 years, while the rest of Australia has a
larger portion of residents at 6.6 per cent aged below 45.
Australian Coastal Town Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
6.6%
12.7%
6.5%
6.8%
13.8%
14.3%
13.7%
11.6%
7.6%
4.5%
1.9%
-5.8%
-11.5%
-5.8%
-5.9%
-12.1%
-13.2%
-13.6%
-13.4%
-10.1%
-6.3%
-2.5%
-20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Percent
Ag
e b
rac
ke
t
Costal 2011 Australia 2011
Coastal Town vs. Australia Age Pyramid Comparison
Top Australian Coastal Town Markets
5
Rental Market
3
• While capital growth has favoured housing stock with rising median prices in
most localities, unit stock has typically returned a more favourable gross
yield largely due to the affordability of sale price.
• The average gross rental yield achieved in the second half of 2012 for
Australian coastal town houses was 4.8 per cent, resulting in a decrease of
0.3 per cent from the previous year.
• Australian coastal town units registered an average gross rental yield of 4.9
per cent, increasing by 0.8 per cent from the previous year.
• While unit stock has achieved an increasing gross rental yield for 2012,
potential investors should do their homework on each particular market they
are interested in, as some unit markets could be subject to oversupply.
• The average asking rents for the majority of New South Wales coastal
towns analysed within this study experienced a decrease in for both house
and unit stock. Asking rents in The Entrance decreased the most by an
average 8.9 per cent from the previous year, followed by Coffs Harbour
contracting by 7.6 per cent.
• The largest increase to asking rents in a Queensland coastal town was
experienced by Hervey Bay, with an average rise of 20.2 per cent from the
previous year. This was followed by Agnes Waters (up 18.8 per cent) and
the Whitsundays (up by 6.4 per cent). Asking rents on the Gold Coast
decreased on average 8.4 per cent from the previous year.
• Asking rents increased the most in 90 Miles Beach for Victorian coastal
towns, rising by 44.4 per cent to $260 per week. Bells Beach decreased to
on average 7.1 per cent and Lakes Entrance contracted by an average 8.7
per cent.
• The Dunsborough to Busselton region in Western Australia experienced an
average increase of 3.4 per cent from the previous year, while Broome
decreased by an average 17 per cent.
• The Fleurieu Peninsula in South Australia recorded an average increase of
36.2 per cent in asking rents from the previous year, with unit rental stock
leading the way with a 73.9 per cent rise to $389 per week.
Australian coastal Town
Gross Rental Yields - Houses
Region YieldAnnual
Change
90 Mile Beach 8.7% -0.5%
Hervey Bay 5.4% 0.4%
Broome 5.4% -2.4%
Lakes Entrance 5.4% 0.6%
Coffs Harbour 5.3% -0.6%
Yeppoon 5.0% -0.1%
Port Douglas 4.7% 0.0%
Whitsundays 4.6% -0.3%
Agnes Water 4.5% -0.2%
The Entrance 4.5% -0.4%
Byron Bay 4.4% -1.9%
Sunshine Coast 4.3% -0.1%
Gold Coast- Tweed 4.3% -0.6%
Fleurieu Peninsula 4.2% 0.0%
Dunsborough- Busselton 4.2% 0.2%
Yamba 4.1% 0.2%
Bells Beach 3.3% 0.1%
Region YieldAnnual
Change
Broome 7.7% 0.7%
Byron Bay 6.3% -1.7%
Coffs Harbour 5.9% 0.7%
Yeppoon 5.1% 0.4%
Hervey Bay 5.0% 1.5%
The Entrance 5.0% 1.9%
Whitsundays 4.8% 1.5%
Gold Coast- Tweed 4.8% 0.1%
Lakes Entrance 4.8% 1.9%
Agnes Water 4.8% n.a.
Port Douglas 4.7% 0.1%
Sunshine Coast 4.4% 0.4%
Fleurieu Peninsula 4.2% 4.8%
Dunsborough- Busselton 3.9% 0.4%
Yamba 3.8% 0.7%
Bells Beach 3.3% -1.0%
90 Mile Beach n.a. n.a.
Australian coastal Town
Gross Rental Yields - Units
6
Australian coastal Town House Market Overview
Australian Beach Town House Sales Cycle
Australian Beach Town House Market Average Capital Growth
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• Since the first half of 2011, house sales activity has increased three consecutive six month periods.
This equates to an increase of 4.3 per cent from the previous year, while activity is still 8.3 per cent
below the level that transacted from five years prior.
• The median house price reached a peak at the end of 2009 ($470,000) in which it then softened for
two years. Over 2012 the median price appears to have reached a price floor and has sustained
itself at $435,000.
• Few houses transact less than $299,999, amounting to only 14.6 per cent of the total house sales
over the December 2012 six month period.
• Almost half the house sales that occurred during the second half of 2012 took place in the
$300,000 to $499,999 price segment.
• Looking long-term, Australian Beach Towns achieved a 10 year growth rate of 5.1 per cent per
annum in the median price.
• A resales analysis was undertaken across all Australian beach town areas to ascertain an efficient
measure on average capital growth. From the Average Capital Growth chart, the market cycle is
easily identified. Peaks of the coastal market was experienced during 1984, 1990 and again during
2004.
• Over the past decade, the average capital growth achieved was 11.4 per cent per annum. For the
second half of 2012, sellers realised an average capital appreciation of 3.3 per cent per annum.
4
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
197
7 D
EC
197
8 D
EC
197
9 D
EC
198
0 D
EC
198
1 D
EC
198
2 D
EC
198
3 D
EC
198
4 D
EC
198
5 D
EC
198
6 D
EC
198
7 D
EC
198
8 D
EC
198
9 D
EC
199
0 D
EC
199
1 D
EC
1992
DE
C
199
3 D
EC
199
4 D
EC
199
5 D
EC
199
6 D
EC
199
7 D
EC
199
8 D
EC
199
9 D
EC
200
0 D
EC
200
1 D
EC
200
2 D
EC
200
3 D
EC
200
4 D
EC
200
5 D
EC
200
6 D
EC
200
7 D
EC
200
8 D
EC
200
9 D
EC
201
0 D
EC
201
1 D
EC
201
2 D
EC
Ave
rag
e c
ap
ital g
row
th p
.a.
Six month period
Average Capital Growth p.a. Market Cycle
$435,000
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
200
5 D
EC
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Me
dia
n s
ale
pri
ce
Nu
mb
er
of
sa
les
Half year period
Number of sales Median
Median House Price $265,000 $455,000 $435,000 $435,000 5.1% -0.9% 0.0%
House Sales 6,801 5,725 3,564 3,718 -5.9% -8.3% 4.3%
2002 DEC 2007 DEC 2011 DEC 2012 DEC10yr growth
rate
5yr growth
rate
1yr
growth
7
Australian coastal Town Unit Market Overview
Australian Beach Town Unit Sales Cycle
Australian Beach Town Unit Market Average Capital Growth
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• Since the stimulus driven period of 2009, unit sales activity has remained fairly subdued.
• The median unit price has declined by 12.8 per cent since 2010, to register $340,000 over the
second half of 2012. According to the median unit price, units are at their most affordable level
since 2004.
• Few houses transact less than $199,999, amounting to only 11.6 per cent of the total unit sales
over the December 2012 six month period.
• Just over half the total unit sales that occurred during the second half of 2012 took place in the
$200,000 to $299,999 price segment.
• Looking long-term, Australian Beach Towns achieved a 10 year growth rate of 3.5 per cent per
annum in the median unit price.
• A resales analysis was undertaken across all Australian beach town areas to ascertain an efficient
measure on average capital growth. From the Average Capital Growth chart, the market cycle is
easily identified. Peaks of the coastal market was experienced during 1989 and again during 2004.
• Over the past decade, the average capital growth achieved was 7.9 per cent per annum. For the
second half of 2012, sellers realised almost no average capital appreciation, with a rate of 0.1 per
cent per annum.
5
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Ave
rag
e c
ap
ita
l g
row
th p
.a.
Six month period
Average capital growth p.a. Market Cycle
$340,000
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
200
5 D
EC
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
Number of sales
Median
Unit Median Price $240,000 $385,000 $354,000 $340,000 3.5% -2.5% -4.0%
Unit Sales 8,000 6,573 2,901 2,968 -9.4% -14.7% 2.3%
2002 DEC 2007 DEC 2011 DEC 2012 DEC10yr growth
rate
5yr growth
rate
1yr
growth
8 12
New South Wales Beach Towns
9
Byron Bay, New South Wales
Byron Bay House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• The Byron Bay house market appears to have lifted of the bottom of its cycle from the second half
of 2011. Annual growth in the median house price over 2012 was an exceptional 11.1 per cent to
$664,000, while sales activity has strengthened by 42.3 per cent.
• Houses priced above $1 million now account to the largest price bracket (28 per cent of total house
sales) of sales, growing by 11 per cent in six months. While this is the largest transacted price point
over the December 2012 six months period, it represents the high end of the market. At the more
affordable end of the market, approximately 51 per cent of total house sales transacted in the
$400,000 to $699,999 price segment.
• The median unit price has also improved over 2012, increasing by 7.9 per cent (to $464,000), while
unit sales activity has risen by 53.1 per cent in 18 months.
• The unit market amounts to a large portion (40 per cent) of the total dwellings in Byron Bay. The
majority of unit sales transact within the $300,000 to $499,999 price range, amounting to 63 per
cent of total unit sales.
• Observing the demographic shits within Byron Bay, it is apparent that a large portion of the youth
population aged 24 and under have left the region over the past five years, amounting to a fall of
almost three per cent. The age segment of 55 to 74 has increased by a large 5.6 per cent of total
residents. This significant shift is greater than just a resident population ageing, and signifies a
growing number of incoming residents that have just retired or are near retirement.
7
87 7996
67 71 64
9784
104 112
143
5642
71
96
68 60 57 52 5574
68 82
95
67 6663
7581
73
81
95
71
54
53
85
71
57
32 45 47
49
$664,000
$464,000
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
0
50
100
150
200
250
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
Byron Bay House & Unit Sales Cycle
6%
18%
28%
14%
7%
5%
5%
17%
7%
3%
10%
22%
15%
3%
15%
25%
8%
13%
31%
10%
12%
2%
8%
17%
3%
16%
22%
14%
8%
4%
5%
28%
0% 20% 40% 60% 80% 100%
Less than$400,000
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800,000 to$899,999
$900,000 to$999,999
At least$1,000,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
Byron Bay Unit Price Points
7%
26%
25%
13%
8%
7%
4%
11%
7%
12%
26%
12%
23%
11%
5%
4%
13%
27%
24%
9%
11%
11%
4%
2%
29%
35%
16%
10%
2%
2%
4%
0% 20% 40% 60% 80% 100%
Less than$300,000
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800,000 to$899,999
At least$900,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
House Median Price $485,000 $710,000 $597,500 $664,000 3.2% -1.3% 11.1%
Unit Median Price $385,000 $512,000 $430,000 $464,000 1.9% -1.9% 7.9%
House Sales 87 143 52 74 -1.6% -12.3% 42.3%
Unit Sales 68 95 45 49 -3.2% -12.4% 8.9%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Byron Bay Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this
analysis, the Byron Bay
coastal Area comprises of the
suburbs of Byron Bay and
Suffolk Park.
“Increased property sales, as house market strengthens”
10
Coffs Harbour, New South Wales
Coffs Harbour House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• This consistently performing market has recently experienced slightly subdued sales activity over
2012. Over 2012 house sales have decreased by 14.4 per cent while unit sales have fallen by 21.2
per cent. However, subdued activity in the market has not affected the median price for both house
and units. The reliability in the Coffs Harbour market is a positive sign when considering other
coastal markets around Australia experiencing much larger market contractions since 2009.
• For the December 2012 six month period the Coffs Harbour coastal Area recorded a median house
price of $365,000, registering an increase of 2.8 per cent from the previous year. Few house sales
transacted over $500,000, with the majority occurring in the $300,000 to $399,999 price bracket, at
43 per cent of total sales.
• Sales within the unit market has contracted since 2009, but the median unit price has held
reasonably steady. Over 2012, the median unit price increased by 4.1 per cent to $267,000. Only
eight per cent of unit sales transacted above $500,000, while 35 per cent of total sales sold within
the $200,000 to $299,999 price bracket.
• There are two noticeable changes that have occurred within the coastal demographic of the region
over the past five years. The first is a contraction of 1.3 per cent in youths aged 5 to 14 while the
portion of residents aged 55-64 has increased 1.3 per cent.
8
Coffs Harbour House & Unit Sales Cycle
Coffs Harbour Unit Price Points
55
2
56
0
43
8
35
1
28
6
30
1
32
2
34
3
33
3
38
7
41
8
33
7
29
5 39
3
37
8
33
2
33
8
24
7
28
4
23
8
24
3
47
5
41
5
35
1
26
5
21
3
16
2 18
8 21
4
21
8 23
7 27
4
19
9
19
0
22
1
25
9
24
3
22
5
15
3 16
5
14
3
13
0
$365,000
$267,000
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
0
200
400
600
800
1,000
1,200
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $198,850 $340,000 $355,000 $365,000 6.3% 1.4% 2.8%
Unit Median Price $139,950 $235,000 $256,500 $267,000 6.7% 2.6% 4.1%
House Sales 552 418 284 243 -7.9% -10.3% -14.4%
Unit Sales 475 274 165 130 -12.2% -13.9% -21.2%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
4%
23%
38%
22%
5%
3%
1%
4%
3%
14%
43%
25%
7%
4%
2%
3%
3%
17%
45%
24%
6%
4%
1%
2%
2%
16%
43%
26%
8%
2%
1%
2%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
24%
44%
18%
8%
3%
1%
2%
24%
36%
18%
8%
2%
3%
9%
28%
37%
23%
5%
3%
2%
1%
1%
26%
35%
18%
12%
3%
1%
2%
2%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Coffs Harbour Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this
analysis, the Coffs Harbour
coastal Area comprises of the
suburbs of Boambee East,
Coffs Harbour, Kokora,
Sapphire Beach, Sawtell and
Toormina.
“A market which is reliable and consistent”
11
The Entrance, New South Wales
The Entrance House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• The Entrance is another New South Wales coastal market which continues to experience a steady
level of sales activity, despite the adverse macro-economic factors which have influenced other
coastal regions. Conversely, buyers have taken advantage of the favourably low interest rates and
increased government stimulus spending during 2009 which observed a boost in sales activity
coupled with a rise in both the median price of houses and units.
• Over the past five years there has been an average of 710 settled house sales per six month
period, with the most recent six month period ending December 2012 registering 637 transactions.
Over 2012, the median house price has increased by 2.4 per cent to $425,000, with the majority of
house sales occurring in the $300,000 to $399,999 price bracket. By observing movements within
the house price points, it is apparent that the price bracket of $700,000 to $799,999 has expanded
by four per cent, while the $900,000 plus bracket has contracted by three per cent.
• Since 2009 unit sales have decreased from 350 down to 189 for the December 2012 six month
period. Despite this fall in sales, the median unit price has remained fairly robust, hovering around
$340,000. For the December 2012 period, the median price of units transacted was $335,000, with
33 per cent of total sales occurring within the $300,000 to $399,999 price bracket.
• Observing the demographics, it is noticeable that the portion of residents aged between 55 to 74
has increased by 1.9 per cent of the total residents.
9
The Entrance House & Unit Sales Cycle
The Entrance Unit Price Points
1,1
37
1,0
64
93
6
72
3
62
3
58
2 66
3
68
7
60
8
78
8
77
8
59
8
64
1
85
1
88
5
70
8
65
4
68
9
73
3
63
3
63
7
34
7
39
5
39
2
31
2
20
8
17
0
21
9
22
4
22
1
25
9
25
1
23
1 24
1
30
2 34
9
28
0
24
1 24
5 23
3
23
7
18
9$425,000
$335,000
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
0
200
400
600
800
1,000
1,200
1,400
1,600
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
200
5 D
EC
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $350,000 $410,750 $415,000 $425,000 2.0% 0.7% 2.4%
Unit Median Price $310,000 $375,000 $340,000 $335,000 0.8% -2.2% -1.5%
House Sales 1,137 778 733 637 -5.6% -3.9% -13.1%
Unit Sales 347 251 233 189 -5.9% -5.5% -18.9%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
17%
27%
19%
15%
7%
4%
2%
8%
13%
29%
19%
15%
10%
5%
3%
6%
15%
30%
20%
13%
9%
3%
2%
8%
13%
31%
20%
14%
9%
7%
2%
5%
0% 20% 40% 60% 80% 100%
Less than$300,000
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800,000 to$899,999
At least$900,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
7%
28%
26%
14%
11%
3%
2%
9%
7%
30%
25%
12%
7%
6%
5%
9%
9%
29%
30%
17%
5%
4%
2%
3%
11%
29%
33%
11%
4%
7%
1%
4%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
The Entrance Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this
analysis, The Entrance
coastal Area comprises of the
suburbs of Avoca Beach,
Bateau Bay, Berkeley Vale,
Blue Bay, Chittaway Bay,
Copacabana, Forresters
Beach, Killarney Vale, Long
Jetty, Macmasters Beach,
North Avoca, Shelly Beach,
Terrigal, The Entrance North,
The Entrance, Toowoon Bay,
Tumbi Umbi, Wamberal.
“Buyers took advantage of market conditions in 2009”
12
Yamba, New South Wales
Yamba House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• The house market within Yamba experienced a significant price correction over 2011 and into 2012.
However, the second half of 2012 has seen renewed demand enter the market with an increase in
activity, resulting in the median price rising by $35,000 (9.5 per cent). If there is a sustained period
of increased sales activity in 2013 (upwards of 40 house sales over a six month period) then the
improved buyer sentiment should see house values continue to build upon the growth experienced
at the end of 2012.
• The majority of house sales occur within the $300,000 to $399,999 price bracket with 33 per cent of
total house sales. Over the past two years the number of houses that have transacted for above
$700,000 has increased to account to 15 per cent of sales, up from 7 per cent in 2009.
• Contrary to the house market which has appeared to have lifted of the bottom of the property cycle,
the unit market has experienced a substantial fall in the median unit price (down 28.5 per cent in six
months). Where typically the majority of unit sales occur within the $300,000 to $399,999 price
bracket, over the December six month period 41 per cent took place in the $200,000 to $299,999
price bracket.
• It is interesting to note that there are 2.7 per cent less residents within Yamba between the ages of
35 to 64. Over the past five years significant changes to local industry have made employment
within the region harder to sustain, with many residents leaving Yamba in search for work in other
regions.
10
Yamba House & Unit Sales Cycle
Yamba Unit Price Points
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Yamba Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this
analysis, Yamba coastal Area
comprises of the suburbs of
Yamba and Angourie.
“House values could continue to increase over 2013”
97107
78 7665
51 53 5469
109 106
75
4048
68
4336 32 34 31
39
58
66
51
31
30
21 2328
34
59
48
38
31
35
41
4140
24 1615
22
$405,000
$307,500
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
0
20
40
60
80
100
120
140
160
180
200
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
7%
37%
24%
10%
5%
7%
10%
8%
13%
48%
15%
10%
8%
19%
44%
19%
6%
13%
5%
41%
36%
9%
5%
5%
0% 20% 40% 60% 80% 100%
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
3%
7%
47%
24%
9%
3%
7%
6%
31%
33%
17%
6%
8%
6%
35%
18%
15%
6%
21%
5%
10%
33%
18%
13%
5%
15%
0% 20% 40% 60% 80% 100%
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce p
oin
t
2009 DEC 2010 DEC 2011 DEC 2012 DEC
House Median Price $250,000 $367,500 $445,000 $405,000 4.9% 2.0% -9.0%
Unit Median Price $266,250 $322,500 $362,000 $307,500 1.5% -0.9% -15.1%
House Sales 97 106 34 39 -8.7% -18.1% 14.7%
Unit Sales 58 48 16 22 -9.2% -14.4% 37.5%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
13
Queensland Beach Towns
14
Agnes Water, Queensland
Agnes Water House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• Since 2008 the median house price has fluctuated substantially, with the beginning of every year
experiencing a rapid increase, followed by the second half of the year declining swiftly. However, for
the second half of 2012, the median house price has continued to increase at a steep rate,
experiencing growth of 24.8 per cent over 2012.
• Approximately 16 per cent of total house sales during the December 2012 six month period sold
above $700,000.
• The unit market has typically fluctuated over the past decade subjective to new product being
released on to the market. For this reason, the median unit price has swayed by as large as
$400,000 in 2008.
• Over the December 2009 six month period 25 per cent of total unit sales occurred for over
$500,000, with every six month December period since recording a smaller portion of sales in this
price segment. For the second half of 2012, only six per cent of unit sales occurred for above
$500,000, while 50 per cent of sales took place for under $299,999.
• There has been a large shift in the portion of residents aged between 25-34, falling of 3.9 per cent
over the past five years to amount to 10 per cent of total residents. Meanwhile the portion of retirees
of total residents has swelled to 10.6 per cent, up from 7.0 per cent from five years prior.
12
Agnes Water House & Unit Sales Cycle
Agnes Water Unit Price Points
3849 46
22 2228
1627 23
37 34
1724 26
21 20 16 2026
36
19
59
7486
55
31
33
28
26 31
3431
11
15 11 21 2119 15
24
24
18
$435,000
$293,750
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
0
20
40
60
80
100
120
140
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $190,000 $407,500 $348,500 $435,000 8.6% 1.3% 24.8%
Unit Median Price $280,000 $320,000 $285,000 $293,750 0.5% -1.7% 3.1%
House Sales 38 34 26 19 -6.7% -11.0% -26.9%
Unit Sales 59 31 24 18 -11.2% -10.3% -25.0%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
5%
19%
38%
24%
10%
5%
19%
19%
25%
25%
13%
15%
23%
31%
12%
19%
11%
26%
37%
11%
16%
0% 20% 40% 60% 80% 100%
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Agnes Water Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this
analysis, the Agnes Water
coastal Area comprises of the
suburb of Agnes Water only.
“Large increase of retirees to the population”
24%
24%
29%
10%
10%
5%
5%
21%
37%
21%
5%
5%
5%
29%
21%
33%
4%
8%
4%
28%
22%
39%
6%
6%
0% 20% 40% 60% 80% 100%
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce p
oin
t
2009 DEC 2010 DEC 2011 DEC 2012 DEC
15
Gold Coast, Queensland
Gold Coast House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• Units are the predominant dwelling type along the Gold Coast coastline. Unit sales have amounted
to an average 80.5 per cent of total residential sales over the past decade. Since 2009 units sales
has by in large subsided to less than 1,500 sales per six month period, while the median unit price
has declined 13.8 per cent in two years. As at the December 2012 six month period, the median
unit price was $362,250, placing Gold Coast units at the affordable price levels of 2005.
• A price points analysis of units sold reveals a contraction of two per cent from units sold above
$900,000 to amount to eight per cent of the unit market, and an expansion of 11 per cent for units
sold less than $300,000 to amount to 31 per cent of the market.
• The Gold Coast house market appears to have reached its bottom of the cycle with a phase of
sustained activity at around 400 sales per six month period. The median house price has declined
since early 2010, but has recently levelled off over the December 2012 six months. Early indications
show buyer enquiry levels in 2013 to be higher with optimism spreading throughout the market.
• Over the past five years there has been an increase of young families entering the Gold Coast, with
a 1.2 per cent increase in the portion youths under the age of 14 and a 1.5 per cent increase in the
number of adults aged 25 to 44.
13
Gold Coast House & Unit Sales Cycle
Gold Coast Unit Price Points
78
2
88
0
73
9
59
6
57
0
68
3
63
0
65
9
62
2
76
4
75
6
48
7
34
7
52
9
54
0
45
0
38
7
41
8
41
4
38
8
40
2
3,8
52 4,3
20
3,9
72
2,9
70
2,5
73
2,5
98
2,6
25
2,7
35
2,7
67 3
,43
4
3,1
72
2,2
59
1,5
94 2
,12
0
2,1
65
1,8
34
1,4
28
1,3
05
1,2
68
1,4
37
1,3
48
$527,000
$362,250
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
0
1,000
2,000
3,000
4,000
5,000
6,000
2002
DE
C
2003
JU
N
2003
DE
C
2004
JU
N
2004
DE
C
200
5 J
UN
200
5 D
EC
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $337,250 $616,250 $543,000 $527,000 4.6% -3.1% -2.9%
Unit Median Price $254,000 $410,000 $380,000 $362,250 3.6% -2.4% -4.7%
House Sales 782 756 414 402 -6.4% -11.9% -2.9%
Unit Sales 3,852 3,172 1,268 1,348 -10.0% -15.7% 6.3%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
3%
21%
29%
18%
7%
5%
4%
13%
4%
25%
26%
14%
9%
5%
5%
11%
8%
32%
20%
9%
8%
6%
3%
14%
9%
34%
19%
15%
7%
4%
2%
9%
0% 20% 40% 60% 80% 100%
Less than$400,000
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800,000 to$899,999
$900,000 to$999,999
At least$1,000,000
portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
20%
28%
20%
10%
5%
4%
2%
10%
23%
26%
17%
9%
7%
4%
3%
12%
27%
27%
12%
8%
6%
4%
3%
12%
31%
27%
12%
9%
5%
4%
3%
8%
0% 20% 40% 60% 80% 100%
Less than$300,000
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800000 to$899,999
At least$900,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Gold Coast Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Gold Coast coastal Area
comprises of the suburbs of
Bilinga, Bogangar, Broadbeach,
Burleigh Heads, Burleigh Waters,
Cabarita Beach, Casuarina,
Chevron Island, Coolangatta,
Currumbin, Fingal Head, Hastings
Point, Isle Of Capri, Kingscliff,
Kirra, Main Beach, Mermaid
Beach, Mermaid Waters, Miami,
Palm Beach, Paradise Waters,
Pottsville, Rainbow Bay, Surfers
Paradise, and Tugun.
“Declining values cease in the house market”
16
Hervey Bay, Queensland
Hervey Bay House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• Since the first half of 2011, there has been a revival of sales activity in the Hervey Bay Coastal
Area. House sales have increased by 74.4 per cent, while unit sales improved 18.5 per cent. For
the second half of 2012, the median house price maintaining its stability at $306,000, a level
sustained over the past 18 months. Typically over the past four years only two per cent of house
sales have occurred above $700,000, with the majority of sales transacting between $200,000 to
$399,999, with an average 79 per cent of the total settled house sales.
• While the median unit price has decreased since the end of 2008, the second half of 2012
experienced a strong increase of 7.2 per cent, equating to a rise of $18,000 in six months. By
observing the Unit Price Points chart, buyers will notice for the past two years over half the unit
sales occurred within the price bracket of $200,000 to $299,999.
• It appears that as a result of limited employment opportunities over the past five years, Hervey Bay
has experienced a marginal decline of 2.1 per cent in the portion of total adult residents aged 20 to
64. However according to Cordells, the region has an investment pipeline of close to $1 billion for
infrastructure that should spur on local employment opportunities and attract further growth in
resident numbers.
14
Hervey Bay House & Unit Sales Cycle
Hervey Bay Unit Price Points
93
5
87
1
77
6
52
7
57
4
53
4
50
8
53
0
55
9
72
5
63
1
45
0
39
1 47
2
45
7
34
4
30
3
27
3
29
6 40
8 47
6
13
5
14
9
21
2
14
2
21
6
17
8
21
4
14
3 16
1
21
0
23
2
16
1
11
9
13
0
10
1
12
0
78
65 8
3
77
77
$306,000
$269,000
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
0
200
400
600
800
1,000
1,200
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $145,000 $330,000 $305,000 $306,000 7.8% -1.5% 0.3%
Unit Median Price $120,000 $315,000 $284,400 $269,000 8.4% -3.1% -5.4%
House Sales 935 631 296 476 -6.5% -5.5% 60.8%
Unit Sales 135 232 83 77 -5.5% -19.8% -7.2%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
1%
32%
46%
12%
5%
2%
1%
1%
1%
35%
38%
16%
5%
4%
1%
1%
3%
43%
36%
7%
6%
3%
1%
3%
43%
35%
12%
4%
1%
1%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
1%
9%
29%
33%
15%
5%
5%
4%
9%
36%
31%
10%
5%
3%
6%
2%
54%
29%
7%
5%
2%
1%
12%
53%
27%
3%
3%
1%
0% 20% 40% 60% 80% 100%
Less than$100,000
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Hervey Bay Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Hervey Bay coastal Area
comprises of the suburbs of
Booral, Craignish, Dundowran
Beach, Eli Waters, Pialba Point,
Vernon, River Heads, Scarness,
Toogoom, Torquay, and Urangan.
.
“Rising level of sales indicate an improving market”
17
Port Douglas, Queensland
Port Douglas House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• Over the past four years sales activity in the Port Douglas property market has been seasonal, with
a larger number of recorded sales during the second half of the year compared to the first of the
year. The unit market predominately experiencing the majority of settled sales along the coastline,
amounting to an average of 84 per cent of total residential sales over the past decade.
• The median unit price has fluctuated over the past five years, but has experienced an overall
diminishing trend in growth. For 2012, the median unit price fell by 8.1 per cent to $200,250.
Approximately 42 per cent of the total unit sales for the December 2012 six month period occurred
within the $100,000 to $199,999 price bracket, while only five per cent of sales occurred for more
than $700,00 (down from 16 per cent of sale sin 2009).
• There has been an increased level of house sales recorded over 2012 compared to the previous
couple years. This improved level of sales may have assisted to halt the slide of the median house
price, which has decreased an average 5.6 per cent per annum over the past five years. For the
second half of 2012, the median house price increased 12 per cent ($47,500) to $442,500.
• Over the past five years the portion of residents aged between 20 to 44 decreased by 4.7 per cent,
while retirees aged between 65 to 74 increased 2.7 per cent.
15
Port Douglas House & Unit Sales Cycle
Port Douglas Unit Price Points
35 36 49 39 4728 41 30 31 37 32
16 25 21 28 20 21 20 28 23 26
273
230
379
223
296
389
174
144172
183 193
95103
93
163
94
138
69
10176
128
$442,500
$200,250
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
0
50
100
150
200
250
300
350
400
450
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $390,000 $589,500 $455,000 $442,500 1.3% -5.6% -2.7%
Unit Median Price $192,000 $295,000 $218,000 $200,250 0.4% -7.5% -8.1%
House Sales 35 32 28 26 -2.9% -4.1% -7.1%
Unit Sales 273 193 101 128 -7.3% -7.9% 26.7%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
18%
39%
11%
4%
7%
7%
14%
10%
48%
10%
14%
10%
10%
29%
36%
7%
4%
11%
4%
4%
7%
31%
31%
4%
8%
8%
8%
12%
0% 20% 40% 60% 80% 100%
Less than$400,000
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800,000 to$899,999
$900,000 to$999,999
At least$1,000,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
14%
24%
18%
11%
3%
7%
7%
16%
14%
29%
24%
8%
9%
6%
1%
9%
17%
30%
16%
11%
15%
5%
2%
5%
8%
42%
27%
5%
7%
4%
2%
5%
0% 20% 40% 60% 80% 100%
Less than$100,000
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Port Douglas Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Port Douglas coastal Area
comprises of the suburbs of Port
Douglas and Craiglie.
“Increasing number of retirees in the area”
18
Sunshine Coast, Queensland
Sunshine Coast House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• The much maligned Sunshine Coast market has experienced steady progress in the volume of
sales activity throughout the past two years. The number of house sales has improved by 25 per
cent from the trough in 2010, while unit sales have also increased, up eight per cent.
• The median house price had experienced a decrease of 15 per cent over 24 months, but as at the
second half of 2012 increased an increase of 4.2 per cent (up $20,000) to $500,000. Over the
December 2012 six month period houses normally transacted within the price range of $300,000 to
$599,999, amounting to 65 per cent of the total house sales. A decreasing portion of houses
transacted for more than $900,000 (down to 11 per cent).
• While the unit market along the Sunshine Coast has observed a slow improvement in the volume of
sales transacted per six month period, the median unit price has continued its steady decline from a
price peak of $405,000 in 2010 to $350,000 during the second half of 2012. This level of
affordability on the Sunshine Coast has not been observed since 2004.
• Approximately 54 per cent of units sold during the six month period ending December 2012
occurred within the $200,000 to $399,999 price range, while eight per cent of sales took plus in the
exclusive $800,000 plus range.
• The Sunshine Coast has experienced a contraction of 2.2 per cent in the portion of residents aged
five to 54 years, while the portion of residents aged between 55 to 74 increased by 2.0 per cent.
16
Sunshine Coast House & Unit Sales Cycle
Sunshine Coast Unit Price Points
1,7
35
1,7
57
1,4
70
1,1
84
1,0
66
1,0
55
1,0
59
1,1
75
1,0
95
1,4
49
1,3
49
83
5
71
3 97
2
96
6
88
3
68
5
67
2
73
7
74
2
85
4
2,4
19
2,6
53
2,2
30
1,5
31
1,4
79
1,3
49
1,2
51
1,5
11
1,4
03
1,7
76
1,8
20
1,2
37
89
2 1,0
64
1,1
97
99
9
83
2
76
3
79
3
75
3 82
1
$500,000
$350,000
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
2005
JU
N
200
5 D
EC
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $300,000 $532,500 $485,000 $500,000 5.2% -1.3% 3.1%
Unit Median Price $239,000 $390,000 $357,500 $350,000 3.9% -2.1% -2.1%
House Sales 1,735 1349 737 854 -6.8% -8.7% 15.9%
Unit Sales 2,419 1,820 793 821 -10.2% -14.7% 3.5%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
1%
11%
30%
20%
13%
6%
4%
16%
13%
31%
17%
13%
8%
7%
11%
2%
24%
27%
15%
11%
4%
4%
13%
2%
21%
26%
18%
11%
7%
4%
11%
0% 20% 40% 60% 80% 100%
Less than$300,000
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800,000 to$899,999
At least$900,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
4%
17%
30%
17%
10%
8%
5%
10%
5%
19%
28%
14%
10%
5%
7%
12%
7%
23%
30%
14%
9%
5%
3%
9%
8%
25%
29%
14%
7%
5%
4%
8%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Sunshine Coast Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis, the
Port Douglas coastal Area comprises of
the suburbs of Alexandra Headland,
Battery Hill, Bokarina, Buddina,
Caloundra, Castaways Beach, Coolum
Beach, Currimundi, Dicky Beach,
Golden Beach, Kings Beach, Little
Cove, Marcoola, Marcus Beach,
Maroochydore, Minyama, Moffat
Beach, Mooloolaba, Mount Coolum,
Mudjimba, Munna Point, Noosa Heads,
Noosaville, Pelican Waters, Peregian
Beach, South Peregian Beach, Point
Arkwright, Shelly Beach, Sunrise
Beach, Sunshine Beach, Twin Waters,
Warana, Wurtulla, and Yaroomba.
“House market strengthens”
19
Whitsundays, Queensland
Whitsundays House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• Over the past couple years the Whitsunday house market has observed seasonal fluctuations in
sales activity, with the second halves of the two years having achieved a larger volume of sales
then the fist halves of the year. Activity in the house market overall is slowly increasing to levels
experienced during the stimulus driven period of 2009, which registered just over 70 sales per half
year period.
• Unit sales amount to an average 57.7 per cent of all transactions over the past decade. Since 2007
activity in the unit market has significantly contracted, with the amount of sales in 2011 representing
the smallest volume transacted in over a decade. From 2011 the median unit price has decreased
by 21 per cent, registering $260,000 for the second half of 2012. Affordability for units within the
Whitsundays is at its highest level since 2003.
• While the majority of unit sales transact for $299,999 or less (at 68 per cent), there has been a
revival of activity for above $700,000 over the second half of 2012, amounting to 17 per cent of total
sales. This is up from seven per cent recorded two years prior.
• When observing the demographics of the Whitsundays coastal Area, a large increase has occurred
for children up to four years of age, increasing by two per cent of the total residential population.
While young adults aged 20-24 has contracted down to 7.4 per cent, (decrease of three per cent). It
appears that the affordability of this coastal market has attracted many fly in fly out miners to base
their young families in the Whitsundays.
17
Whitsundays House & Unit Sales Cycle
Whitsundays Unit Price Points
101 104 100 89 97 94 10187
101 93 95
59 63 71 76
4159 48
64 5669
118
209
139 155159
115
163
126
199189 182
87 71
9399
73
68
40
43 5153
$434,000
$260,000
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
0
50
100
150
200
250
300
350
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $225,000 $469,000 $432,500 $434,000 6.8% -1.5% 0.3%
Unit Median Price $160,000 $375,000 $280,000 $260,000 5.0% -7.1% -7.1%
House Sales 101 95 64 69 -3.7% -6.2% 7.8%
Unit Sales 118 182 43 53 -7.7% -21.9% 23.3%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
1%
14%
53%
14%
7%
11%
2%
32%
31%
24%
5%
7%
3%
30%
41%
11%
5%
11%
1%
3%
30%
30%
25%
6%
4%
0% 20% 40% 60% 80% 100%
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
2%
24%
41%
13%
5%
4%
10%
12%
26%
37%
7%
7%
3%
7%
23%
35%
9%
9%
7%
5%
12%
25%
43%
9%
6%
17%
0% 20% 40% 60% 80% 100%
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Whitsundays Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Whitsundays coastal Area
comprises of the suburbs of
Cannonvale, Airlie Beach,
Jubilee Pocket, Mandalay and
Flametree.
“Affordability is prominent in the Whitsundays”
20
Yeppoon, Queensland
Yeppoon House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• Detached houses have been the predominant dwelling type to have transacted over the past decade,
amounting to an average 78.4 per cent of total residential sales. The second half of 2011 and over
2012 have seen an improved level of house sales, up 36 per cent from 2010.
• Improved demand in the house market has assisted in pushing the median house price higher. From
the trough experienced during the June 2009 six month period, the median house price has increased
9.9 per cent ($36,500). Approximately 66 per cent of sales occur within the $300,000 to $499,999 price
segment, while three per cent of total house sales transact for at least $800,000.
• Activity in the Yeppoon Coastal Area has fluctuated over the past decade depending on the release of
new product. During the period of low interest rates and increased government spending of 2009, unit
sales in Yeppoon flourished, registering 133 sales for the year. Since 2009, activity has diminished to
an average of 63 sales per annum.
• Similar to the contraction of unit activity since 2009, the median unit price has rapidly decreased to
$249,000, equating to a fall of 33.2 per cent ($123,500) in two years. A large reason why the median
has subsided during this period has been the dwindling amount of sales for above $500,000. The
second half of 2012 recorded no sales above $500,000, with only four per cent of house sales in the
$400,000 to $499,999 price bracket, while 43 per cent of transactions occurred in the $200,000 to
$299,999 bracket.
• Over the past five years there has been no noticeable shift in the demographics of the Yeppoon Area.
18
Yeppoon House & Unit Sales Cycle
Yeppoon Unit Price Points
24
2 26
8
26
6
17
3
17
3 19
2 22
8 25
9
21
8
21
0
20
7
118
11
9
12
7 14
9
10
0
10
1
10
8 14
6
13
5
13
6
50
66 78
43
37
30
48
60
41
91
72
46
23
60
73
43
32 26
28
36
23
$406,500
$249,000
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
0
50
100
150
200
250
300
350
400
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $172,000 $430,000 $410,000 $406,500 9.0% -1.1% -0.9%
Unit Median Price $168,000 $340,000 $292,000 $249,000 4.0% -6.0% -14.7%
House Sales 242 207 146 136 -5.6% -8.1% -6.8%
Unit Sales 50 72 28 23 -7.5% -20.4% -17.9%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
2%
15%
42%
22%
11%
4%
2%
1%
19%
43%
25%
8%
3%
1%
2%
3%
8%
36%
30%
16%
3%
1%
3%
1%
13%
34%
32%
13%
3%
1%
3%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
14%
34%
16%
18%
5%
3%
1%
8%
22%
16%
25%
9%
16%
9%
3%
14%
39%
32%
7%
7%
22%
43%
30%
4%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Yeppoon Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Yeppoon coastal Area
comprises of the suburbs of
Barlows Hill, Cooee Bay,
Lammermoor, Pacific Heights,
Rosslyn, Taranganba and
Yeppoon.
“House market recovery underway”
21
South Australian Beach Towns
22
Fleurieu Peninsula, South Australia
Fleurieu Peninsula House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• This popular South Australian surfing locality has recently experienced a period of consolidation
after observing continual growth in the median house price over the past decade of 6.4 per cent per
annum. During 2012 the median house price softened two per cent to $323,500, while activity
softened 11.6 per cent.
• The majority of activity in the house market has occurred in the $200,000 to $399,999 price
segment, amounting to 68 per cent of total sales. The portion of houses sold for less than $200,000
has increased to amount to six per cent (from three per cent) from the previous year, while sales for
above $800,000 have contracted to two per cent (down from four per cent).
• The unit market is still emerging and only amounts to an average 6.8 per cent of total sales within
the Area. During the December 2012 six month period the median unit price decreased to
$210,000, equating to a reduction of 12.5 per cent in 12 months.
• This coastal area has experienced a significant increase in the portion of residents aged over 55
years, growing by 4.9 per cent to know account to just over 50 per cent of the total residents in the
area. The portion of residents aged under 54 years has declined by 4.9 per cent to now amount to
less than half of the total residents.
20
Fleurieu Peninsula House & Unit Sales Cycle
Fleurieu Peninsula Unit Price Points
House Median Price $173,500 $285,000 $330,000 $323,500 6.4% 2.6% -2.0%
Unit Median Price $195,000 $213,000 $240,000 $210,000 0.7% -0.3% -12.5%
House Sales 240 445 233 206 -1.5% -14.3% -11.6%
Unit Sales 11 37 19 19 5.6% -12.5% 0.0%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
24
0
32
5
25
4
22
2
23
7
21
5
23
3 29
3 34
4
43
3
44
5 47
2
25
6
40
1
36
2 39
1
30
9
19
3 23
3
22
0
20
6
11
17
19
15 1
2
10 1
4
30
16
38 37
27
19
32
32
33
36
14
19
17
19
$323,500
$210,000
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
0
100
200
300
400
500
600
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
4%
39%
33%
10%
4%
4%
1%
3%
3%
30%
35%
14%
9%
3%
2%
4%
3%
33%
39%
12%
4%
3%
1%
4%
6%
34%
34%
12%
5%
5%
1%
2%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
6%
34%
38%
13%
3%
0%
3%
3%
3%
39%
33%
14%
8%
3%
21%
47%
16%
5%
11%
16%
26%
32%
5%
5%
11%
5%
0% 20% 40% 60% 80% 100%
Less than$100,000
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Fleurieu Peninsula Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Fleurieu Peninsula coastal
Area comprises of the suburbs of
Coorong, Encounter Bay,
Goolwa Beach, Goolwa North,
Goolwa South, Goolwa,
Hayborough, Mccracken,
Middleton, Port Elliot, Victor
Harbor, and Waitpinga.
“Increasing number of retirees have entered the area”
23
Victorian Beach Towns
24
Bells Beach, Victoria
Bells Beach House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• This coastal market has seen a consistently increasing median house price over the past decade,
growing by 5.9 per cent per annum. For the six month period ending December 2012, the median
house price registered was $570,000, culminating from 153 settled sales. During this period, there
were a balance of house sales that occurred across the various price points, with the slight majority
taking place in the $500,000 to $599,999 price bracket, registering 35 per cent of total sales. Only
five per cent of house sales occurred for above $900,000, equating to a fall from 13 per cent of
total sales in 2010.
• The smaller unit market reached a peak of sales activity during the second half of 2009 and first half
of 2010. Since this period, sales have subdued in the coastal area over every six month period. The
second half of 2012 recorded the least amount of unit sales for a six month period in over a decade,
recording just 20 transactions. During the past decade, the median unit price has fluctuated, but the
overall trend displayed is one of long term growth. If an investor purchased a unit during 2002 for
the median price of $275,000, and sold the unit 10 years later at the median price of $505,000, an
annual growth rate of 6.3 per cent per annum would have been realised.
• There has been a noticeable increase of youths in the population aged under 15 years old, rising
1.6 per cent of the total population over the past five years. At the same time, young adult aged 25
to 34 declined by 2.1 per cent.
22
Bells Beach House & Unit Sales Cycle
Bells Beach Unit Price Points
House Median Price $321,000 $452,500 $590,000 $570,000 5.9% 4.7% -3.4%
Unit Median Price $275,000 $385,000 $440,000 $505,000 6.3% 5.6% 14.8%
House Sales 246 320 229 153 -4.6% -13.7% -33.2%
Unit Sales 39 71 39 20 -6.5% -22.4% -48.7%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
24
6 27
9
22
7
29
7
24
1 28
1
23
4
23
9
25
2
36
4
32
0
27
5
16
3
22
7
30
9
29
7
24
9
19
9 22
9
22
4
15
3
39
40
36
47
54
68
43 6
6 56
69
71
53
38
55
94
88
49
40
39
24
20
$570,000
$505,000
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
0
50
100
150
200
250
300
350
400
450
500
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
10%
11%
27%
23%
13%
7%
3%
6%
4%
7%
16%
30%
12%
14%
2%
13%
4%
4%
17%
27%
19%
14%
7%
9%
3%
6%
14%
35%
20%
10%
6%
5%
0% 20% 40% 60% 80% 100%
Less than$300,000
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800,000 to$899,999
At least$900,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
15%
24%
15%
23%
18%
2%
2%
10%
35%
18%
18%
8%
2%
2%
6%
3%
38%
18%
18%
10%
5%
5%
3%
5%
20%
20%
25%
15%
10%
5%
0% 20% 40% 60% 80% 100%
Less than$300,000
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800,000 to$899,999
At least$900,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Bells Beach Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Bells Beach coastal Area
comprises of the suburbs of
Moggs Creek, Aireys Inlet,
Anglesea, Torquay, Jan Juc,
Bells Beach and Fairhaven.
“A consistently increasing median house price”
25
Lakes Entrance, Victoria
Lakes Entrance House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• The Lakes Entrance house market has experienced a level of subdued sales since 2010, declining
from a peak of 87 sales during the June 2010 six month period. However, 2012 has observed the
house market reach a possible bottom of the trough the markets property cycle. Activity has
improved slightly and the median house price, which had plummeted 22 per cent from 2010, has
ceased its fall to rise by $10,000 (4.2 per cent) in just six months.
• Surprisingly, the December 2011 six month period observed eight per cent of it’s total house sales
selling for above $600,000, assisting the median house price during this period to a peak at
$295,000. This level of high priced sales has not occurred in such volume over the past five years,
as it had during that December 2011 period. A year later and the majority of sales have
consolidated around the $200,000 to $399,999 price range, with 67 per cent of the total sales.
• The unit market has averaged almost a quarter of the total residential sales within the Lakes
Entrance coastal market over the past decade. Due to the limited number of unit sales recorded,
PRDnationwide Research is unable to produce a reputable median price. PRDnationwide Research
requires a minimum of 20 sales per six month to justify the median price produced.
• Of the 17 unit sales which occurred during the second half of 2012, there was an even balance that
took pace between the price points, with almost a quarter of the sales being recorded at each
$100,000 bracket.
• The Lakes Entrance coastal Area is experiencing a smaller portion of its total residents under the
age of 20, while increasing its portion of residents aged 55 to 74.
23
Lakes Entrance House & Unit Sales Cycle
Lakes Entrance Unit Price Points
125134
108
6979 87
60 5569
98
6985
52
76 7687
6151
3847 39
31
64
34
27
39 24
20 28
22
21
18
20
20
27 20
26
1727
129 17
$250,000
$145,000
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
0
50
100
150
200
250
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $149,500 $250,000 $295,000 $250,000 5.3% 0.0% -15.3%
Unit Median Price $120,500 $242,000 $215,600 $145,000 1.9% -9.7% -32.7%
House Sales 125 69 38 39 -11.0% -10.8% 2.6%
Unit Sales 31 18 12 17 -5.8% -1.1% 41.7%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
1%
12%
47%
26%
8%
4%
1%
2%
13%
57%
21%
3%
2%
2%
18%
32%
32%
8%
3%
5%
3%
3%
21%
38%
28%
8%
3%
0% 20% 40% 60% 80% 100%
Less than$100,000
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
At least$700,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
10%
5%
35%
45%
5%
35%
35%
29%
33%
33%
25%
8%
24%
29%
24%
18%
6%
0% 20% 40% 60% 80% 100%
Less than$100,000
$100,000 to$199,999
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
At least$700,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Lakes Entrance Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Lakes Entrance coastal Area
comprises of the suburbs of
Kalimna, Lakes Entrance and
Lake Tyres Beach.
“2012 could have been the turning point for recovery”
26
90 Mile Beach, Victoria
90 Mile Beach House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• There has been a significant changed in the age of residents within the 90 Mile Beach Coastal
Area. The portion of residents aged 65 to 84 has increased by a substantial nine per cent, while
youths aged between 5 to 14 have decreased by two per cent. In effect, the Area has welcomed
more retirees to reside over the past five years.
• Sales activity has fluctuated over the past decade, with typically the first half of the year recording
more sales than the second half. Arguably, the 2008 to 2009 period represented the trough of the
market cycle for the Area and while 2011 has observed a higher level of sales, the market has
contracted once again during the second half of 2012. it is anticipated that as the market is
seasonal, investors should observe more activity in the first half of 2013.
• Due to the small level of settled sales per six month period, the median house price has fluctuated
over the past decade, reaching a peak during the first half of 2009, at $170,000, then decreasing to
$108,000, only to surge back to $156,000 as at the second half of 2012. Looking longer-term, the
median house price has increased 7.6 per cent per annum over the past decade.
25
90 Mile Beach House Sales Cycle
House Median Price $75,000 $138,000 $102,000 $156,000 7.6% 2.5% 52.9%
House Sales 24 29 24 16 -4.0% -11.2% -33.3%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
$156,000
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
0
5
10
15
20
25
30
35
40
45
50
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
200
5 D
EC
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
Number of sales
Median
8%
44%
50%
31%
58%
44%
29%
44%
25%
13%
21%
25%
8%
0% 20% 40% 60% 80% 100%
2009 DEC
2010 DEC
2011 DEC
2012 DEC
Portion of total six month sales
Pri
ce
po
int
Less than $100,000 $100,000 to $199,999$200,000 to $299,999 $300,000 to $399,999
90 Mile Beach Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the 90 Mile Beach coastal Area
comprises of the suburbs of
Glomar Beach, Golden Beach,
Paradise Beach and The
Honeysuckles.
“A growing population of retirees”
0% 5% 10% 15% 20% 25% 30% 35%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
27
Western Australian Beach Towns
28
Broome, Western Australia
Broome House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• Similar to the majority of most coastal regions across Australia, the Broome Coastal Area has
recorded less settled residential sales since 2007. However, the bottom of the market cycle appears
to have passed during the first half of 2011, with activity strengthening during the second half of
2011 and over 2012.
• After experiencing a major median house price increase during 2007, the rate of growth within the
Broome Area has subsided. For the second half of 2012, the median house price recorded was
$670,000, equating to a long-term growth rate of 9.2 per cent per annum over the past decade.
When comparing the median house price against the median unit price, the value in the affordability
of unit stock becomes apparent. During 2002 there was just under $100,000 difference between the
house and unit median prices, while the gap has expanded over the decade to $280,000.
• Seven per cent of house sales which occurred during the second half of 2012 took place for over
$1,000,000. This segment of the market has contracted over the past four years, down from 11 per
cent. The house market appears to be consolidating at the $500,000 to $799,999 price segment,
which now amounts to 69 per cent of total house sales.
• The Broome Area unit market has receded significantly since 2007, but an improved market during
2012 might have given a boost to buyer confidence.
• There has been no major change to the age structure of Broome residents.
26
Broome House Sales Cycle
Broome Unit Price Points
108122
94
6073
87
115
88 79 7356
35 44 52 47 5335
23
51 4661
56
74
100
45
5752
129
7582
5167
1513
2148
20
1122
23 24
32
$670,000
$390,000
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
0
50
100
150
200
250
300
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $279,125 $688,000 $725,000 $670,000 9.2% -0.5% -7.6%
Unit Median Price $185,500 $420,000 $430,000 $390,000 7.7% -1.5% -9.3%
House Sales 108 56 51 61 -5.6% 1.7% 19.6%
Unit Sales 56 67 23 32 -5.4% -13.7% 39.1%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
13%
32%
19%
17%
6%
2%
11%
3%
6%
31%
11%
14%
17%
3%
14%
2%
12%
12%
22%
20%
6%
16%
12%
5%
8%
21%
26%
21%
11%
7%
0% 20% 40% 60% 80% 100%
Less than$400,000
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
$800,000 to$899,999
$900,000 to$999,999
At least$1,000,000
Portion of total six month sales
Pri
ce
po
int
2009 DEC 2010 DEC 2011 DEC 2012 DEC
4%
6%
19%
23%
4%
31%
8%
4%
9%
9%
45%
27%
9%
4%
39%
22%
22%
4%
9%
6%
13%
31%
16%
19%
9%
6%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce p
oin
t
2009 DEC 2010 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Broome Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Broome coastal Area
comprises of the suburbs of
Bilingurr, Djungun, Cable Beach,
Broome and Minyirr.
“Units provide value through affordability”
29
Dunsborough to Busselton, Western Australia
Busselton House Price Points
Prepared by PRDnationwide Research. Source: PDS
Prepared by PRDnationwide Research. Source: PDS
• 2012 has observed an increased level of sales from the previous year, which registered the lowest
number of settled sales in a six month period for over a decade. However, the strengthening level of
sales has not prevented the median price from continuing its decline over the year, (softening by
1.1 per cent) to $435,000.
• House sales that transacted for above $800,000 use to amount to almost 16 per cent of total sales
during 2009. As at the second half of 2012, this segment of the market amounted to 6.3 per cent.
The majority of sales occurred within the $400,000 to $499,999 price bracket, with 32.3 per cent of
the total sales. Sales for less than $299,999 continues to contract, decreasing from 13.5 per cent in
2011 to 7.1 per cent of total sales.
• The Coastal Area has recorded three consecutive six month periods of increasing unit sales, up
from the bottom of the market experienced during the first half of 2011 by 358 per cent. While the
majority of unit sales took place within the $300,000 to $399,999 price bracket (at 42 per cent)
during the December 2012 six month period, seven per cent of sales occurred for over $700,000.
This amounts to an increase from three per cent registered during the previous year.
• There is now 3.1 per cent less residents aged 5 to 54 than from five years prior, while the amount of
residents aged over 54 has increased by 2.6 per cent of the total portion of residents in the Area.
27
Busselton House Sales Cycle
Busselton Unit Price Points
31
9
58
1
36
1
36
5
32
0
33
6
34
7
44
3
26
6
27
4
25
9
16
9
14
8 21
7 27
8
24
8
15
6
12
9 17
8 26
5
26
9
66
11
8
76 74
56
87 74
95
99
79
78
48
33
59
55
46
43
12
33
49 55
$435,000
$355,000
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
0
100
200
300
400
500
600
700
800
200
2 D
EC
200
3 J
UN
200
3 D
EC
200
4 J
UN
200
4 D
EC
200
5 J
UN
2005
DE
C
200
6 J
UN
200
6 D
EC
200
7 J
UN
200
7 D
EC
200
8 J
UN
200
8 D
EC
200
9 J
UN
200
9 D
EC
201
0 J
UN
201
0 D
EC
201
1 J
UN
201
1 D
EC
201
2 J
UN
201
2 D
EC
Med
ian
sale
pri
ce
Nu
mb
er
of
sale
s
Half year period
House Sales Unit Sales House Median Unit Median
House Median Price $185,000 $525,000 $440,000 $435,000 8.9% -3.7% -1.1%
Unit Median Price $160,500 $367,000 $380,000 $355,000 8.3% -0.7% -6.6%
House Sales 319 259 178 269 -1.7% 0.8% 51.1%
Unit Sales 66 78 33 55 -1.8% -6.7% 66.7%
10yr growth
rate
5yr growth
rate
1yr
growth2002 DEC 2007 DEC 2011 DEC 2012 DEC
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
0-4
5-14
15-19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
84+
Portion of total residents
Ag
e b
rac
ke
t
2006 2011
Busselton Age Pyramid
Prepared by PRDnationwide Research. Source: ABS
For the purposes of this analysis,
the Dunsborough to Busselton
coastal Area comprises of the
suburbs of Abbey, Anniebrook,
Broadwater, Busselton,
Dunsborough, Geographe,
Kealy, Marybrook, Quindalup,
West Busselton and Wonnerup
.
“Activity increased over 2012”
1.4%
4.7%
25.2%
22.3%
17.3%
6.8%
6.5%
15.8%
2.6%
2.6%
26.3%
32.1%
12.8%
8.3%
5.8%
9.6%
2.8%
10.7%
27.0%
25.8%
15.2%
6.2%
2.2%
10.1%
0.7%
6.3%
28.3%
32.3%
14.1%
6.3%
5.6%
6.3%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
pri
ce p
oin
t
2009 DEC 2010 DEC 2011 DEC 2012 DEC
15%
24%
29%
15%
9%
2%
4%
4%
5%
9%
33%
26%
5%
7%
2%
14%
6%
30%
24%
9%
18%
9%
3%
27%
42%
15%
4%
4%
2%
7%
0% 20% 40% 60% 80% 100%
Less than$200,000
$200,000 to$299,999
$300,000 to$399,999
$400,000 to$499,999
$500,000 to$599,999
$600,000 to$699,999
$700,000 to$799,999
At least$800,000
Portion of total six month sales
Pri
ce p
oin
t
2009 DEC 2010 DEC 2011 DEC 2012 DEC
30
Disclaimer
The opinions, estimates and information given herein or otherwise in relation hereto are made by PRDnationwide and affiliated companies in their best judgement, in good faith
and as far as possible based on data or sources which are believed to be reliable. The material contained herein is not intended to substitute for obtaining individual advice from
PRDnationwide or another advisor able to provide the services of a qualified professional person. PRDnationwide, its officers, employees and agents expressly disclaim any
liability and responsibility to any person whether a reader of this publication or not in respect of anything and of the consequences of anything done or omitted to be done by any
such person in reliance whether wholly or partially upon the whole or any part of the contents of this publication.
COPYRIGHT PRDnationwide 2011.
All rights reserved. No part of this work may be reproduced or copied in any form or by any means (graphic, electronic or mechanical, including photocopying, recording,
recording taping, or information retrieval systems) without the written permission of PRDnationwide.
28
31
Research & Consultancy Adding Value to your Business
About PRDnationwide Research PRDnationwide’s research division provides reliable, unbiased, and
authoritative property research and consultancy to clients in metro and regional
locations across Australia.
Our extensive research capability and specialised approach ensures our clients can
make the most informed and financially sounds decisions about residential and
commercial properties.
Our Knowledge Access to accurate and objective research is the foundation of all good
property decisions.
As the first and only truly knowledge based property services company,
PRDnationwide shares experience and knowledge to deliver innovative and effective
solutions to our clients.
We have a unique approach that integrates people, experience, systems and
technology to create meaningful business connections We focus on understanding
new issues impacting the property industry; such as the environment and
sustainability, the economy, demographic and psychographic shifts, commercial and
residential design; and forecast future implications around such issues based on
historical data and fact.
Our People Our research team is made up of highly qualified researchers who focus solely
on property analysis.
Skilled in deriving macro and micro quantitative information from multiple credible
sources, we partner with clients to provide strategic advice and direction regarding
property and market performance. We have the added advantage of sourcing
valuable and factual qualitative market research in order to ensure our solutions are
the most well considered and financially viable .
Our experts are highly sought after consultants for both corporate and government
bodies and their advice has helped steer the direction of a number of property
developments and secured successful outcomes for our clients.
Our Services
PRDnationwide provides a full range of property research services
across all sectors and markets within Australia.
We have the ability and systems to monitor market movements, demographic
changes and property trends. We use our knowledge of market sizes, price
structure and buyer profiles to identify opportunities for clients and provide
market knowledge that is unbiased, thorough and reliable.
Our services include:
• Advisory and consultancy
• Market Analysis including profiling and trends
• Primary qualitative and quantitative research
• Demographic and target market analysis
• Geographic information mapping
• Project Analysis including product and pricing recommendations
• Rental and investment return analysis
• Competitive project activity analysis
• Economic indicators
• Social research, including focus groups
Telephone: +61 1 3229 3344
Web: www.prdresearch.com.au
32
Our Research Reports Property Watch® Reports: Over 130 snapshots of various areas around Australia,
as well as specific reports on property topics of interest such as resale growth,
infrastructure planning, luxury properties, and supply and demand.
Highlight Reports: Major annual reports examining the macro and micro economic
information of larger catchment areas within select city, rural, and coastal regions.
Quarterly Economic and Property Report: Produced quarterly to examine
economic and property trends nationally.
Niche Reports: Covering topical subjects such as mixed use and transit oriented
developments, marina berths, waterfront property and luxury property markets.
Suburb Profiles: Detailed demographic and sales information for statistical local
areas (suburbs) in Queensland, New South Wales, Victoria, and Australian Capital
Territory.
Residential Unit Reports: Quarterly reports based on primary research into the
sale of new units within major metro and coastal cities identifying trends and
opportunities
Telephone: +61 7 3229 3344
Web: www.prdresearch.com.au
Research Consultancy Service We set industry benchmarks when partnering with our clients to answer key
questions and solve complex issues in the residential development arena.
Our specialised consultancy service adds value to our clients' business by
identifying the best means for gaining a competitive advantage. We have extensive
experience in providing advice on virtually every type of residential property and the
issues and considerations that surround them.
We simplify your decision-making process by providing comprehensive
information and recommendations including (but not limited to):
For more information on how we can assist you, contact (07) 3229 3344.
Your Property
Primary & Secondary
Market Analysis
Target Market
Analysis & Consumer Research
GIS Mapping &
Spatial Analysis
Marketing & Launch Strategies
Amenity Analysis
Product & Pricing Mix
Analysis
“We set industry benchmarks when partnering with our clients to answer key questions and solve complex issues in the residential development arena.”