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Prashant Gandhi8860576050
Key skills Creating ideas that transcend platforms
Effective communication is a marriage between the right choice of words and visuals. I love to tread on both sides of the rope to ensure creative pieces that grab eyeballs
Updated Folio - http://bit.ly/pgfolio
Professional Experience Associate Creative Director – Interactive Avenues (Since August 2013) Brands Micromax, DishTV, Boost, British Council, Canon, American Express, Dabur, SBI, IFBI, NIIT, Cars On Rent, Horlicks, Trident Hotels, DLF, Fiama Di Wills, Usha, John Players, Ten Sports, Limeroad, Woods, Woodland, BJP, Matrix and pitch workHighlights Crafted contextual ad banners for DishTV app that
ensured 1.5+ Lac downloads in 20 days Created the much appreciated ‘Delhi Deserves Better’
campaign for BJP
Creative Group Head – Digital Cheil Worldwide (December 2011 - July 2013) Brands Samsung, Delhi Daredevils, pitch work Highlights Was principal ideator of the successful Samsung Mobile
Pitch, which is one of the biggest online Ad spenders Crafted ideas that increased the fan base of Delhi
Daredevils Facebook Page by 1000+% in six months
Creative at Iris Nation (August 2010 - November 2011) Brands Coke, adidas, Sony Ericsson, Dell, Red Tape, Microsoft, Centum U, MTS, AlphaG:Corp Highlights Digital Integration of ‘Coke Take Me Home’ Campaign Crafted many Integrated concepts for Sony Ericsson, Dell
and AlphaG:Corp
Sr. Copy at Timeus (February 2010 - July 2010) Brands British Council of India, Microsoft, Novell, NEC Highlights Conceptualized, wrote & managed the creation of British Council Website Tour http //www.youtube.com/watch?v=GZwuIu1Oz7g
Sr. Copy at Wunderman (September 2007 – October 2009) Brands Oberoi, Trident Group of Hotels, Airtel, ING Vysya, Harvard Business School, Business Octane, Moolchand, Dura-Line, Mail Today, and India Today Book Club
Highlights Commended for my work on Airtel that helped
Wunderman improve the business eight-fold, in a year Mr. David Sable, Vice Chairman & Chief Operating Officer,
Wunderman, New York commended the blog written by me www.demystifyingcopywriting.blogspot.com that helps budding copywriters learn all about Direct Marketing Copywriting. The blog is featured in the Marketing Advents, a newsletter of Direct Marketing Association (DMA), Washington http //tinyurl.com/3r5aq8v
Writer at Rai Foundation (March 2007 - August 2007) Brands The largest conglomerate of Business Schools and Professional Colleges undertaken by Rai Foundation Highlights Created an integrated campaign using a testimonial route
with the slogan ‘Real Success Real People.’ that generated a 3-fold increase in admissions
Manager Branding & Communications at Chandigarh Polytechnic for Women (September 2002 - November 2006) Highlights Created brand differential by relating the college with
empowerment of women Taught Mass Communications & Advertising to students
Educational Qualification One year Diploma in Research & Analytics from MICA One year Diploma in Mass Communications, from Panjab
University Did a Desktop Publishing, Visualizing, Computer
Applications course from Times Institute of Fashion & Advertising, Chandigarh
Bachelor in Arts, from Panjab University, Chandigarh One and half years Diploma in Food and Beverage Service
from Food Craft Institute, Sector 42, Chandigarh Ten Plus Two from Guru Nanak Public School, Sector 36,
Chandigarh Matriculation from St. John's High School, Sector 26,
Chandigarh
Personal Details Prashant Gandhi House No. 340, 1st Floor,Sector 10, Gurgaon, Haryana. Mobile +91 8860576050, 8826838080 email [email protected]