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Global ExperienceHaving defined roles and responsibilities for 70,000 technology product management and marketing professionals at 6,000 companies in 23 countries, Pragmatic Marketing’s methodology is the industry standard worldwide.
Industry LeadershipWe present at industry events around the world and produce publications read by more than 100,000 every year. Our thought-leadership portfolio includes e-books, blogs, webinars, podcasts, a digital magazine and the #1 best-selling book, Tuned In.
Satisfied CustomersOver the years, we’ve perfected what it takes to produce the highest-quality experience, continually reviewing and revising material for the greatest impact in the shortest possible time.
Attendees tell us the training and instructors are the best they’ve ever seen. Over 90% rate the experience as essential or very useful to their careers. Most importantly, they leave the training with unbridled enthusiasm about their jobs and the impact they can have on their companies.
Company RecognitionPragmatic Marketing has been honored four times by Inc. magazine as one of the fastest growing private companies in America (2000, 2007, 2008, 2009), and in 2008 named a Comerica Bank Arizona Company to Watch.
The world’s most popular product management and marketing seminars
Pragmatic Marketing®
Our name says it all. The Pragmatic Marketing Framework helps companies around the world create products people want to buy.
© 1993-2011 Pragmatic Marketing, Inc.
Pragmatic Marketing Framework ™
A Market-Driven Model for Managing and Marketing Technology Products
Pragmatic Marketing’s Portfolio
Executive BriefingsDesigned specifically for senior management, Executive Briefings discuss how to organize Product Management and Marketing departments for optimal effectiveness and accountability.
Training Seminars
Practical Product Management® Principles of the Pragmatic Marketing Framework, the industry standard for managing and marketing technology products.
Pragmatic Roadmapping™ Techniques to plan, consolidate and communicate product strategy to multiple audiences.
Requirements That Work™ Methods for creating straightforward product plans that product managers can write and developers embrace.
Living in an Agile World™ Strategies for product management when Development goes agile.
Effective Product Marketing™ Repeatable, go-to-market process to design, execute, and measure high-impact marketing programs.
Product Launch Essentials™ Assess organizational readiness and define team responsibilities for a successful product launch.
PragmaticMarketing.com
Webinars
E-Books
Annual Product
Management and
Marketing Survey
Pragmatic Marketer
Magazine
By Steve Johnson, Luke Hohmann and Rich Mironov
The Strategic Role of Product Management When Development Goes Agile...the best job to date of describing the yin
and yang of APO (Agile Product Owner) and
APM (Agile Product Manager). Moreover, the
authors are experts in the field of software
product management so they speak with
knowledge and credibility from the PM role.
Dean Leffingwell / Scaling Software Agility
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Effective Product Managers Know Their Market
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Steve Johnson and Barbara Nelson
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By Steve Johnson
How a market-driven focus
leads companies to build
products people want to buy
The Strategic Role of
PRODUCT MANAGEMENT
by Craig Stull, Phil M
yers & David Meerman Scott
The
of Tuned In Leaders
How technology company CEOs create success
(and why most fail)
Vo lume 5
Issue 2
2 00 7
TM
F o r me r l y p r o d u c t m
a r k e t i n g. c o m™
The Art of Panels
Online Thought Leadership
Transform Your Com
pany Into a
Trusted Resource for Your Buyers
Are You Decent?
The Naked Truth About
Product Managem
ent Performance
Software
Development’s
Evolution Toward
Product Design
TM
Stop Perfuming the Pig:
Why “real” marketing
is done before the
product is createdThe Online Media Room:
A terrific place to market directly
to buyers (yes, buyers!)
The Power of the PersonaCustomer Affinity: How to get it,
what to do with it
Vo lume 5 Issue 3
2 0 0 7
TMThe ROI of Being Market-DrivenFive Slices of
SegmentationEasy to Use for Whom:
Defining the Customer
and User Experience
for Enterprise SoftwareProduct Management
Axioms
Navigating Uncharted Territory:
How we developed a strategic
product marketing role
Part Two
Also in this issue...
To Startup or
Not to Startup?
The New Leader
Development Dilemma
and How to Fix It
Utilizing Co-Design to
Create Market-Driven Products
Coming soon! Pragmatic Marketing’s new book!
Read an exclusive preview inside!
Vo lume 5 Issue 1
2 0 0 7
The Pragmatic MarketerTM
F o r m e r l y p r o d u c t m a r k e t i n g. c o m™
Technology Assessment
for a Better Strategy
Product Managers
are Really Super Heroes
in Disguise!
Navigating Uncharted Territory:
How we developed a strategic product marketing role
Product Design:
Bridging the Gap between
Product Management & Development
Pragmatic Marketing’s
2006 Annual
Product Management
and Marketing Survey