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Bollywood loses over Rs 200 cr during Jan-March '10

Pradipta Mukherjee / Kolkata April 20, 2010, 0:54 ISTThe Bollywood box office incurred losses of at least Rs 200 crore in the first three months of 2010, primarily due to poor content and the ongoing Indian Premier League (IPL) matches, dominating the entertainment scene now. Failure of medium-to-big budget movies like Dulha Mil Gaya, Chance Pe Dance, Rann, Teen Patti and Pyaar Impossible, led to the losses.Bollywood box office earns Rs 200-250 crore a month, according to Hindi movie producers. Siddharth Roy, CEO of UTV Movies, said: “The first three months of 2010 have been bad because the content was not that great. Our Chance Pe Dance did not click either. We feel the cost at which movies are made and acquired at is too high. Also, supply of bankable artists is limited which pushes up the price each bankable actor demands.” Pritish Nandy, promoter of Pritish Nandy Communications, said: “There was not much of good content in the last three months. 3 Idiots, which was released during the latter part of last year, contributed to the box office collections in the first three months of this year, while My Name is Khan some what click eth audiences.”

EXPLANATIONThe Bollywood box office incurred losses of at least Rs 200 crore in the first three months of 2010, primarily due to poor content and the ongoing Indian Premier League (IPL) matches, dominating the entertainment scene now. Failure of medium-to-big budget movies like Dulha Mil Gaya, Chance Pe Dance, Rann, Teen Patti and Pyaar Impossible, led to the losses.Bollywood box office earns Rs 200-250 crore a month, according to Hindi movie producers Siddharth Roy, CEO of UTV Movies, said: “The first three months of 2010 have been bad because the content was not that great. Our Chance Pe Dance did not click either. We feel the cost at which movies are made and acquired at is too highIPL has affected our revenues and then examinations were on as well.” Right Ya Wrong was made with a budget of Rs 15 crore and the producers are yet to break even.

IPL has a huge fan following. IPL has become an alternative source of entertainment and so the audience gets divided. This impacts film revenues. Moreover, matches are held during prime time 6 to 9 pm or 9 to 12 am. So, a producer has to lose on audience,” Gada added.Pritish Nandy, promoter of Pritish Nandy Communications, said: “There was not much of good content in the last three months. 3 Idiots, which was released during the latter part of last year, contributed to the box office collections in the first three months of this year, while My Name is Khan somewhat clicked with audiences. We have so much loss due to IPL matches because of divisions of the audience.

VOCABULARY

1.Revenues - The income of a govt. from taxation. 2.Critics - A person who judges 3.Latter - More advanced in time4.Subsequent - occurring or coming later

Why I choose this topic;-

I choose this slid because in now days IPL is on its full hit and it is gaining so much money as compare to the moviesAnd due to this bollywood has so much loss.

prepared by:- SHIVANI THAKUR

Submitted for- www.mycollegebag.in