PRACTICAL PAIN MANAGEMENT Guiding … practitioners through the changing landscape of pain management PRACTICAL PAIN MANAGEMENT Advertising Office ... - Myrna Tagayun…

Guiding practitioners through the changing landscape of pain management

PRACTICAL PAIN MANAGEMENT

Advertising OfficeOffice: 973-783-7009 Ext. 301Fax: 973-707-5279Email: [email protected]

A Vertical Health, LLC publication PracticalPainManagement.com

MEDIA GUIDE

2018

2 Vertical Health, LLC • 7 North Willow Street, Suite 7A, Montclair, NJ 07042 • Sales 973-783-7009 Ext. 302 • Fax 973-707-5279 • www.PracticalPainManagement.com


Pain-Treating HCPs Are Calling for Practical Pain Management! PPM Boasts Largest Circulation of Requestors in

the Pain-Treating Space:

PPM’s subscriber base of ~44,000 includes 61% requestors 75% of requestors have subscribed in the past 12 months*

The Practical Pain Management (PPM) audience includes all pain medicine & pain management physicians in the United States that have

been classified according to the following specialties: • Pain Medicine (APM) • Pain Medicine (PMD) • Pain Management (PME) • Pain Medicine (PMM) • Pain Medicine Neurology (PMN) • Pain Medicine Phys Medicine & Rehab (PMP) ***

89% of subscribers report that they routinely or periodically treat pain patients****

(for more on potential script impact, see case study on page 12).

* Publishers data Oct 2016 ** Kantar 2016 Readership Study *** DMD Marketing Corp, an authorized distributor of physician data from the American Medical Association (AMA) **** 3rd party phone survey

Tremendous YOY growth on http://www.PracticalPainManagement.com and http://www.OpioidCalculator.PracticalPainManagement.com:

Traffic Source Increase on PracticalPainManagement.com

Increase on Opioid Calculator

Direct Traffic 20% 28%

Organic Search (average) 22% 44%

Social 65% 61%

Google News 4300% n/a

Demographics by Region

REGION SUBSCRIBERS

New England 2393

Middle Atlantic 6367

East North Central 7157

West North Central 2912

South Atlantic 9010

East South Central 2750

West South Central 4558

Mountain 2471

Pacific 5912

US Territories 53

Total 43,583

The overwhelming majority, 73%, of PPM subscribers read cover-to-cover or read through an average issue**


PRACTICAL PAIN MANAGEMENT Contents

You may scroll through the entire media kit or choose the hand tool and click on the item in the contents list below.

Publisher’s Letter 4-5

Advertising and Marketing Tactics 6

Key Advertiser Dates, Editorial Calendar and Production Schedule 7

BPA Audit Results and BPA information 8

Circulation & Demographics 9

Circulation Fact Sheet 10

2018 Bonus Distribution 11

IMS Case Study 12

2018 Advertising rates 13

2018 Special Project Rates 14

Production Specifications 15

Cover Tip Layout Setup and Specs 16



Dear Friends and Supporters,

I would like to take this opportunity to thank you for supporting the most requested journal in the pain space, Practical Pain Management (PPM), the Premier Teaching Journal for Pain Practitioners, and its companion website, PracticalPainManagement.com.

As we look toward our 18th year, I am pleased to provide you with the PPM 2018 Media Guide. The guide includes all the information you need to meet your advertising goals in 2018, including our Editorial Calendar, rates, premium posi-tion information, and unique marketing opportunities.

About PPM:The past year has been one of the most dynamic, complex years in the treatment of chronic pain. At the crux of the pain management landscape, PPM provides a steady, trusted voice for Health Care Professionals (HCPs) seeking the latest research, regulatory guidelines and treatment protocols, as well as forward-looking commentary from the most respected names in the field. For nearly 20 years, Practical Pain Management’s mission has been to do exactly that. Our focus has always been on providing timely insight and guidance to practitioners so that they can best adapt to and adopt advances across the industry, and then apply them to their individual practice settings.

PPM papers and case studies are written and reviewed by practicing HCPs from a variety of specialties—each one add-ing their expertise and experience on the topics they know best. PPM features experts from the nation’s top academic and medical institutions, pain centers, and hospitals. Our contributors include industry and thought leaders across the pain management landscape, including not only pain management physicians, but primary care physicians, medical directors, pharmacologists, clinical researchers, psychologists, neurologists, psychiatrists, osteopaths, anesthesiologists, professors, internationally published authors, and more.

As a result, the journal is widely seen as a “must read” for ~44,000 practitioners nationwide looking for timely, relevant and helpful clinical information. As strategies for the treatment of chronic pain spread into more specialty areas, PPM is meeting the challenge of helping to educate, and foster communication among a wider audience of HCPs. We are extremely proud that PPM has, by far, the highest number of HCPs requesting a subscription as compared to all other pain-focused journals.

Feedback from PPM Subscribers:

• “I want to thank you for all the work you do, and have done, for the practicing physician. Please keep it up” - Michael Clark, MD, Johns Hopkins, Baltimore, MD

• “Excellent publication for clinically relevant information in a ‘quick read’ format” - Myrna Tagayun, MD, Neurologist, Clifton, NJ

• “Appreciate the real-world application of pain management this publication provides” - Leigh Mueller, DO, Pain Medicine & Palliative Care, Aptos, CA

• “Well done magazine. I always find something that helps me and my clients. Best one of many I receive” - Susan Collins, FNP, Flagstaff, AZ

PPM 2017: The Voice Pain Practitioners Pay Attention ToPPM continued to expand its presence as a “voice” for pain practitioners from different disciplines in 2017. Our profes-sional readers and contributors were united by a desire to help one another become more effective at treating chronic pain in its many iterations.

In 2017, PPM published its second “Special Edition” supplement: “Opioid Prescribing and Monitoring—Primary Care Models for Pain Management”. The 80-page primer was mailed along with the September issue of PPM and featured at several medical meetings. The book will be available at additional conferences during the first half of 2018. For the second year in a row, the PPM team experienced an incredibly positive reaction to the special edition, and we continue to receive requests from physicians, pharmacologists, pain specialists, and educators across the country for additional copies. The timeliness and importance of the topic, the impressive lineup of key opinion leaders and contributing authors, and PPM’s editorial prowess made our second special edition, like the first one and our regular publication, a “must read” among HCPs who work to manage chronic pain in patients across the country.



Online, we are seeing more cross-over from PPM print to PPM digital as we continue to add online features, such as meeting highlights, patient guides, and videos. In fact, PracticalPainManagement.com, including our exclusive PPM Opioid Calculator (opioidcalculator.practicalpainmanagement.com), has achieved 86% growth in Google-analyzed traffic since the start of 2017!

PPM 2018: Evolving to Meet the Needs of Today’s Pain PractitionerWe are heading into 2018 with exciting plans around content development. Leveraging and coordinating both our print and online properties, PPM will provide readers with even more choices on how to access key information.2018 editions of PPM will include:

•New patient perspectives to enhance best-in-practice know-how for professionals•Expanded meeting coverage, including live updates through social media platforms• Frequent updates on regulatory changes•Crucial commentary on the state of the industry from our Editorial Board and key opinion leaders •Must-have mental health features•Pharmacological and non-pharmacological approaches to chronic pain treatment• Technology advances in drug delivery, devices, and diagnostics•Considerations in law and ethics•Rehabilitation and management strategies

As in 2017, we will publish 10 issues in 2018, combining the January/February and July/August issues. The 3rd annual Special Edition will be published in late summer.

You will find throughout the PPM 2018 Media Guide that our brand has undeniably strong readership across the entire spectrum of the pain management market, including specialized practitioners and primary care providers who focus on the treatment of pain as part of their practice. These indicators demonstrate an incredible value for brands and organiza-tions trying to reach deep into the field of pain education, management and treatment.

In these challenging times for HCPs treating patients struggling with pain, Practical Pain Management continues to be an insightful, timely and helpful guide for HCPs to share ideas and best practices. My team and I welcome the opportunity to discuss your specific strategic needs and look forward to working with you toward the mutual goal of providing excellent service to our clients.

I wish you continued success throughout the remainder of 2017 and an extraordinary 2018!

Sincerely,

David Ganz, CEO, Vertical [email protected]

Practical Pain ManagementPracticalpainmanagement.comOpioidCalculator.Practicalpainmanagement.comPracticalpainmanagement.com/patient


PRACTICAL PAIN MANAGEMENT Advertising and Marketing Tactics

Advertising and Marketing Tactics Available With Practical Pain Management

Print:

1. Print ads in Practical Pain Management, the Journal, 10 editions per year2. Sponsorship of the 2018 PPM Special Edition

a. 2018 topic is TBDb. Special Edition distributed with PPM journal and at multiple pain meetings in 2018-19c. Additional copies distributed to Pain Societies and Medical Groups throughout the US as

requested

3. Advertorials in PPM

4. Outserts, Inserts, Cover-tips and other custom print advertising options

Online:

1. Professional banner ads on:

a. PracticalPainManagement.com, andb. OpioidCalculator.PracticalPainManagement.com

3. HCP List Match Banner campaigns focused on PPM and run across Vertical Health portfolio of websites

4. Sponsorship of regular eNewsletters from PPM to 30K+ pain-treating HCPs

5. eMail campaigns to PPM’s opted-in database

6. Market Research from pain-treating HCPs

7. eLearning and Virtual Product Reviews to pain-treating HCPs

8. Branded or unbranded Resource Centers, which can include:

a. Article contentb. Videoc. Researchd. Other educational/marketing materials

9. Consumer advertising across Vertical Health’s portfolio of pain-focused patient websites


PRACTICAL PAIN MANAGEMENT PPM 2018 Editorial Calendar

* Tentatively scheduled

MONTH FOCUS/THEME CASE STUDIES & CORE TOPICS

SPECIALIZED COLUMNS

MEETING* DISTRIBUTION

MEETING HIGHLIGHTS

AD CLOSE AD CREATIVE DEADLINE

JAN / FEB

Mails 2/6

Musculoskeletal Pain & Exercise Therapy

Advances in Post-Operative Strategies & Rehabilitation Technologies

Mental Health American Pain Society

1/8 1/15

MARCHMails 3/8

Advances in Cancer Pain Management Programs

Drug Delivery Systems Considerations in Law & Ethics

Cancer Pain Research Consortium

2/8 2/15

APRILMails 4/6

Advances in Anesthesiology

The Sleep Factor Mental Health American Academy of Pain Medicine

World Congress on Regional Anesthesia & Pain Medicine

American Pain Society

3/6 3/13

MAYMails 5/8

Joints & Inflammation: Global Assessment in Rheumatoid and Osteoarthritis. Plus: Topicals

A New Look at Regenerative Medicine to Treat Chronic Pain

Considerations in Law & Ethics

Cancer Pain Research Consortium

4/9 4/16

JUNEMails 6/8

Localized Head & Neck Pain

Orofacial Pain Treatments

Mental Health (Stress)

American Headache Society

World Congress on Regional Anesthesia & Pain Medicine

5/8 5/15

JUL / AUG

Mails 8/3

Pain & Women: From Gynecology to Long-term Med Use

Opioid Addiction: From Reversal to Rehabilitation

The Metabolic Factor: Pain & Diet


PAINWeek American Headache Society

7/5 7/12

SEPTMails 9/7

Chronic Neuropathic Pain

Pain Control Techniques for Athletes

Mental Health (Comorbidities)

8/7 8/17

OCTMails 10/8

Non-Narcotic Alternatives & Abuse-Deterrent Opioids

Integrative & Alternative Care for the Lower Back

Opioid-Induced Constipation


Academy of Integrative Pain Management

PAINWeek 9/7 9/14

NOVMails 11/8

Pain & Aging Lessons in Pain Management from the Veterans Association

Translational Research in Centralized Pain

Mental Health (Depression)

North American Spine Society

Academy of Integrative Pain Management

10/8 10/15

DECMails 12/7

Acute Pain & the Pediatric Patient

The Benefit of Humor Considerations in Law & Ethics

North American Spine Society

11/7 11/14


PRACTICAL PAIN MANAGEMENT BPA Audit Results

Comparison of BPA Audited Publications

1627 23174720

5982 71508200 7500

22700

42631 41763

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Jour

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Pain P

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Pain M

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id M

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Pain M

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Practi

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ain M

anag

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t

(PPM

)

Total Circulation*

PPM circulation has risen to 43,968 as of Sept 17 **

* PPM, PMN and Journal of Pain - BPA June 2016 Statements, All other publications- publisher’s own data culled from media kits and websites in October 2016.

** Publishers data Sept 2017

0

6000

1200

18000

24000

30000

Journal of Pain Pain Medicine News

Practical PainManagement

Direct RequestOther Sources: 14,777

BPA June 2016 Statements

Direct Request: 26,986

Direct Request: 0 Direct Request: 0

Other Sources: 1,124 Other Sources: 42,631

Of the audited publications by BPA only Practical Pain Management reports 61% percent requesters who have subscribed to recieve the publication.


PRACTICAL PAIN MANAGEMENT Circulation & Demographics

Select DatabaseWe have more than ~44,000 medical practitioners who have indicated that pain management is high on their agenda, and who, based on our analysis, are most likely to read our publication. By diligently pursuing subscription renewals and refreshing addresses through list firms, we have maintained our Periodical Publishing Permit in compliance and can report that over 65% of our recipients are current requesters. A Periodical Publishing Permit assures faster delivery, assurance that the mailing is accurate, and separation from Standard Mail that is available without circulation monitoring.

Selection/Qualification ProcessPractical Pain Management initially built its circulation by employing the services of Integrated Business Service, Inc. a renowned medical and research firm that owns Medbase200®, a master file of more than 200 medical, dental and healthcare databases, which also serves as the source for list brokers. We also continue to receive additional qualified doctors through “passed on magazine” subscription requests, subscription cards, pain organization members, pharmaceutical company lists, and subscription marketing efforts.

Degree BreakdownMedical Doctors

MDs 38,041DOs 2,384DDS/DMDs 162DPMs 80Total Medical Doctors 40,667 (93.00%)

Academia/Science (PhD, MEd, MS) 395 (1.00%) Other (PharmD, RPH, PA-C, RN, CRNA) 2,521 (6.00%) TOTAL 43,583 100.00%

Demographics by Region

New England(ME, NH, VT, MA, RI, CT)

2393

Middle Atlantic(NY, NJ, PA)

6367

East North Central(OH, IN, IL, MI, WI)

7157

West North Central(MN, IA, MO, ND, SD, NE, KS)

2912

South Atlantic(DE, MD, DC, VA, WV, NC, SC, GA, FL)

9010

East South Central(KY, TN, AL, MS)

2750

West South Central(AR, LA, OK, TX)

4558

Mountain(MT, ID, WY, CO, NM, AZ, UT, NV)

2471

Pacific(AK, WA, OR, CA, HI)

5912

US Territories(0, AP, PR, VI)

53

Total 43,583

In Circulation by Specialty*

ANESTHESIOLOGY / PAIN MANAGEMENT

3089 7.09%

CARDIOLOGY 55 0.13%

DENTISTRY 70 0.16%

EMERGENCY MEDICINE 180 0.41%

GENERAL SURGERY 188 0.43%

HEMATOLOGY/ONCOLOGY 100 0.23%

NEUROLOGY/NEUROSURGERY 3843 8.82%

ORTHOPEDICS 2774 6.36%

PAIN MEDICINE 6142 14.09%

PEDIATRICS 210 0.48%

PHYSICAL MEDICINE & REHAB 3941 9.04%

PRIMARY CARE 19,303 44.29%

PSYCHIATRY 755 1.73%

RADIOLOGY 119 0.27%

RHEUMATOLOGY 1620 3.72%

Other 1194 2.74%

Total active qualified subscribers:

43,583 100.00%

*Publisher’s data


PRACTICAL PAIN MANAGEMENT Circulation Fact Sheet

PERIODICALS MAIL SERVICE

Periodicals Mail Service is the publication service of the United States Postal Service (USPS) and the most economical service for subscribers in the United States, but not all publications can meet the stringent requirements and postal audits needed to qualify for the reduced rates.

• PPM was qualified by the USPS for a periodical license in November 2002 under the Requester Publication Category by meeting—and subsequently have maintained current with—the following key periodical requirements:

• The publication’s circulation records are kept and are available for USPS examination. Subscriber cards and other digital subscriber records (web subscribers and direct subscriber new/renewal calls) are kept in the New Jersey office.

• The publication must have a legitimate list of persons who have requested the publication, or a member of a requesting organization that has adopted a formal resolution that each member receive a copy, and 50% or more of the copies must be distributed to persons who have made such requests.

• Subscription requests that are more than 3 years old cannot be considered valid requests. PPM flags subscriber records in advance of expiration and submits expired requesters with phone numbers to a marketing fim to secure renewals.

• Expiring subscriptions for which we don’t have phone numbers are submitted to a list firm to refresh the address information.

• PPM uses the USPS’ Automated Address Correction Service (ACS) for automated address corrections and undeliverables.

• PPM also participates in a co-palletization program at our printer for more efficient, economical, and quicker distribution to US postal sites around the country.

PPM SUBSCRIBER LIST MAINTENANCE

1. ACS records are downloaded from a secure USPS Internet site and a database program then uses the files to automatically correct addresses in the PPM database and remove “nixies” that are undeliverable.

2. Subscription cards, faxes, and website subscriptions are sorted into renewals and new additions. New additions are vetted against the database to prevent duplicate subscriptions. Questionable subscriptions are confirmed using Internet doctor search sites before adding to the database.

3. Interactive dupe checking is then performed on the database using last name, a few digits of the address, city, and state. Suspected duplicates are displayed to allow database tagging of the ones to keep before purging the dupes.

BUSINESS PUBLICATIONS AUDIT (BPA)

• Audited by BPA to verify subscriptions.

• BPA audit information sheet is available by request.


PRACTICAL PAIN MANAGEMENT 2018 Bonus Distribution

2018 MEETINGS*

AMERICAN PAIN SOCIETY (APS)

March 4-6

Anaheim, CA

Bonus Distribution: January/February Issue

CANCER PAIN RESEARCH CONSORTIUM (CPRC)

Apr 12-15

New Orleans, LA

Bonus Distribution: March Issue

WORLD CONGRESS ON REGIONAL ANESTHESIA & PAIN MEDICINE

Apr 19-21

New York, NY

Bonus Distribution: April Issue

AMERICAN ACADEMY OF PAIN MEDICINE (AAPM)

April 26-29

Vancouver, BC

Bonus Distribution: April Issue

AMERICAN HEADACHE SOCIETY (AHS) ANNUAL SCIENTIFIC MEETING

June 28-July 1

San Francisco, CA

Bonus Distribution: june Issue

PAINWEEK

Sept 4-8

Las Vegas, NV

Bonus Distribution: July/August Issue

ACADEMY OF INTEGRATIVE PAIN MANAGEMENT (AIPM)

TBD

San Antonio, TX

Bonus Distribution: October Issue

NORTH AMERICAN SPINE SOCIETY

TBD

TBD

Bonus Distribution: November Issue

Practical Pain Management has a major presence at the top pain meetings. Plan ahead to advertise in one of our convention issues for additional distribution.

* Tentatively scheduled



Prescription Lift via Practical Pain Management—A Case Study

Data pulled from April 2016 - Dec 2016, IMS AdIQ performance report

Throughout 2016 a relatively new pain medication was featured in premium positions within Practical Pain Management and captured several key sections of PracticalPainManagement.com. An IMS study was conducted to identify script writing behavior among the MDs who were exposed an ad online.Consistent exposure to the engaged and high-prescribing audience of PPM was shown to have substantial results, showing a 33% lift in new prescriptions.

IMS Performance Report Data

Brand NRx Lift

33%

Year-Long Campaign

Impact



Ad Rates. Earned rates are based on frequency of advertising insertions from individual corporations and their subsidiaries. For insertion of two or more pages, each page receives one insertion credit.

Special Projects. Consult special projects rate card for available rates.

Cancellations. Cancellations or changes in orders may not be made by the advertiser or agency after the published closing date.

Terms. All charges for space are due 30 days from invoice date (same as actual date of issue) for recognized companies that have established credit. Any charges for typesetting, art, ad creation, reprints, etc, are to be prepaid. Rate Adjustment. The rate for contracted ads during a contract year will be adjusted to reflect the actual numbers of ads run.

Agency Commission. Agency commissions will apply in appropriate situations.

Circulation. Practical Pain Management is a controlled circulation publication mailed to approximately 44,000 medical practitioners routinely involved in the diagnosis, treatment, or management of pain (please see demographics).

Publisher’s Approval. Ads are accepted upon the representation that the advertiser and agency have the right to publish the contents thereof. In consideration of publication, the advertiser and agency agree to indemnify and hold the publisher harmless against any expense or loss by reason of any claims arising out of publication. The publisher reserves the right to reject or cancel any ad, insertion order, space reservation, or position commitment at any time without cause. The publisher reserves the right to insert the word “Advertisement” above or below copy that is not easily recognized as advertising.

2018 Advertising Rates

2017 STANDARD

1x 3x 6x 12x 24x 36x 48x 60x

Full page 4,529 4,423 4,364 4,247 4,201 4,134 4,055 3,969

2/3 page 3,436 3,396 3,370 3,318 3,232 3,166 3,120 2,714

1/2 island 3,225 3,166 3,120 3,068 3,001 2,943 2,896 2,864

1/2 page 2,923 2,870 2,857 2,772 2,718 2,686 2,633 2,598

1/3 page 2,172 2,119 2,080 2,053 2,021 1,975 1,948 1,923

1/4 page 1,777 1,731 1,711 1,678 1,646 1,619 1,592 1,570

COLORS

2nd Color Matched Color 3 or 4 Color 5 Color 6 Color

889 1,299 2,685 3,321 4,966

Preferred*

Cover 4 Cover 3 Cover 2 TOC Opposite Letter to the Editor

50% of Earned B/W

25% of Earned B/W unless with Cover 4

25% of Earned B/W

25% of Earned B/W

25% of Earned B/W

*Split runs for preferred positions do not qualify for a discounted rate.

INSERTS AND OUTSERTS*

1x 3x 6x 12x 24x 36x 48x 60x

2 page 9,887 9,702 9,570 9,321 9,217 9,055 8,894 8,750

4 page 19,780 19,265 19,145 18,642 18,422 18,105 17,799 17,498

6 page 29,672 29,083 28,713 27,951 27,634 27,143 26,710 26,276

8 page 39,559 38,780 38,231 37,272 36,833 36,186 35,603 34,997

*Outserts subject to ridealong surcharge.

Agency and/or other discounts are allowed only if invoices are paid within 45 days.

Contact Ethan Ash, 607-216-1482, [email protected] Contact Frank Karkowsky, 201-446-6825 [email protected]

Contact Elaine Musco, 201-446-6829 [email protected] Rob Bedford, 215-280-2464 [email protected]

Advertising:


PRACTICAL PAIN MANAGEMENT 2018 Special Project Rates

Bound In:1. Full-page card (8 3/8 ” x 11 1/8 ” bleed; trims to 8 1/8 ” x 10 7/8 ”)2. Postcard: 4 1/2” x 6” card with perf tab (8 3/8 ” wide)

Tipped In:3. Full-page, no bleed (7 5/8 ” x 10 5/8 ”)

4. Postcard: 4 1/2” x 6” card with perf tab (7 5/8 ” total width) or without perf tab (6” total width)

BRC supplied by AdvertiserFor printing by PPM (up to 4 colors), please inquire for pricing.

1x 3x 6x 12x 24x 36x 48x 60x

BRC Bound In

1. Full-page card 9,886 9,702 9,574 9,320 9,216 9,055 8,893 8,731

2. Postcard 10,071 9,875 9,748 9,494 9,390 9,223 9,066 8,916

BRC Tipped In

3. Full-page card 11,798 11,607 11,480 11,232 11,122 10,960 10,810 10,649

4. Postcard 11,988 11,781 11,665 11,406 11,295 11,134 10,972 10,810

*Special rate for a full-page card or postcard accompanied by a full-page 4C advertisement in the same issue.

INSIDE CARD/BUSINESS REPLY CARD (BRC)

DVDs/Product Samples supplied by Advertiser* Rates include poly wrap and paper label.

1x 3x 6x 12x 24x 36x 48x 60x

DVD or Product Sample* $23,100 $23,742 $22,610 $23,173 $23,047 $22,816 $22,575 $22,323

DVDs and Product Samples are subject to a USPS ride-along surcharge per item/per copy in addition to the prices listed. Total weight must not exceed 3.3 ounces and all elements of a multi-piece assembly must be stitched or tipped to each other.

*Custom cover tip pricing subject to change, depending on specs.

CD-ROMS and PRODUCT SAMPLES

*Subject to a ride-along surcharge per DVD or Product Sample assembly, per copy.

Cover Tip/Belly Band supplied by AdvertiserCustom cover-tip rate includes poly wrap and paper label. For printing by PPM (up to 4 colors), please inquire for pricing.

Poly Wrap 1x 3x 6x 12x 24x 36x 48x 60x

Full Page Cover Tip No $16,675 $16,250 $16,069 $15,584 $15,219 $14,826 $14,522 $14,249

Custom Size Cover Tip* Yes $19,222 $18,761 $18,822 $17,979 $17,530 $17,039 $16,615 $16,196

Belly Band No $17,596 $17,179 $16,936 $16,462 $16,050 $15,645 $15,256 $14,880

Contact Ethan Ash, 607-216-1482, [email protected] Contact Frank Karkowsky, 201-446-6825 [email protected]

Contact Elaine Musco, 201-446-6829 [email protected] Rob Bedford, 215-280-2464 [email protected]

Advertising:


PRACTICAL PAIN MANAGEMENT Production Specifications

Advertising

Robert BedfordSVP, Sales & [email protected]

Ethan AshVice President, Business [email protected]

Frank KarkowskyVice President, Business [email protected]

Elaine MuscoVice President, Business [email protected]

Insertion Orders:Emily CallahanClient Services973-783-7009 [email protected]

Maximum Insert Weight: 80 lb

Press-ready high-res X1a PDFs. For press-ready, high-res PDFs using the PDF/X1a standard, please verify that fonts and images are embedded, all elements are encoded as CMYK, and all image trapping values are correctly set for either knockout or overprint.

Digital Artwork. Preferred file formats accepted are (PC or Mac): InDesign, Illustrator, and Photoshop or high-res PDF (Acrobat 6.0 or higher). For proper trapping of your ad in the computer-to-plate printing process, all image backgrounds must be set to “NONE.” You may provide a high quality proof with the material. All images should be saved as CMYK at 300 dpi. Graphics format should be tiff or eps. All fonts and screens must be included on disk.

Display Ad Sizes Width Depth Safety

2/3 page 4 3/4 ˝ 10 ˝ .125” all around

1/2 page island 4 3/4 ˝ 7 1/2˝ .125” all around

1/2 page vertical 3 1/2 ˝ 10 ˝ .125” all around

1/2 page horizontal 8 1/8 ˝ 5 3/4˝ .125” all around

1/3 page vertical 2 3/8 ˝ 10˝ .125” all around

1/3 page square 4 3/4 ˝ 4 3/4˝ .125” all around

1/4 page vertical 3 1/2˝ 4 3/4˝ .125” all around

1/4 page horizontal 4 3/4˝ 3 1/2˝ .125” all around

2/3 1/2island

1/2

V1/2 H

V

H1/4V

H1/3

Material for Bleed Bleed Trim Safety

Full page 8 3/8 ” x 11 1/8 ˝ 8 1/8 ” x 10 7/8˝ .5” all around

2 page spread 16 1/2” x 11 1/8 ˝ 16 1/4 ” x 10 7/8˝ .5” all around

Half page spread 16 1/2” x 5 1/2 ˝ 16 1/4 ” x 5 3/8 ˝ .5” all around

Insert 8 3/8 ” x 11 1/8 ˝ 8 1/8 ” x 10 7/8˝ .5” all around

Material Transmittal. All advertising material must be received no later than the “Material Due Date” of the issue and submit-ted as follows:

1. Mail or Delivery Service — Send to: Emily Callahan Vertical Health, LLC 7 North Willow Street, Suite 7A Montclair, NJ 07042 973-783-7009 ext. 316 [email protected]

2. Inserts Shipping Address: Practical Pain Management c/o Publishers Press 13487 South Preston Highway Lebanon Junction, KY 40150

Contact: Jeff Newton, 1-866-644-3705 [email protected]

3. Electronic Submission: For FTP server information to upload ad

submissions, please contact Emily Callahan at [email protected]

4. Accounts Receivable to: Vertical Health, LLC P.O. Box 498038 Cincinnatti, OH 45249 [email protected] 513-588-2771

USE THIS SECTION FOR ALL FULL PAGE ADS THAT BLEED

PLEASE SEE NEXT PAGE FOR COVER TIP SPECS

USE THIS SECTION FOR ADS THAT DO NOT BLEED AND SHARE A PAGE WITH ANOTHER AD SUCHAS A HALF PAGE OR QUARTER PAGE AD. (The sizes are smaller than the exact half page. This allows for white space between ads that are next to eachother on a page).



Download InDesign Cover Tip Template here:www.practicalpainmanagement.com/PPMCovertipTemplate.zip

Cover Tip Layout Setup and Specs

• Rates include 75% earned B/W rate for cover position.

• Full page cover tips must allow for 2 inches of white space across the top of the page, for the Practical Pain Management masthead. Masthead to be positioned by PPM. Full page cover tip size 8” x 10 ¾”

• Full page cover tips must allow space for the address label. Per USPS guidelines, address labels must be placed ½” from the bottom of the page, and the label must be 1.5 x 3.75 inches; positioned in the lower left corner.

Please leave this area clear on your cover tip creative, or, note that any text or content in this area may be covered by the address label.

• Custom size cover tips require a poly wrap bag and paper label per the USPS. Maximum custom size: 8” x 8 3/8 ”

• Belly Band is wrapped around the cover and shipped without a poly wrap bag. 18 1/4 ” x 5 1/2” includes a 1 1/4 ” glue underlap with 2 folds (flat area = 17” x 5 1/2”)

COVER TIPS and BELLY BANDS

Volume 14, Issue 9October 2014

The Nation’s Premier Teaching Journal for Pain PractitionersPRACTICAL PAIN MANAGEMENT

A Vertical Health, LLC publication | www.PracticalPainManagement.com

Also In This Issue:•Sleep and Pain•Role of Endorphins in Pain Management•Highlights from PAINWeek

Cover October 2014.indd 1 10/2/14 12:06 PM

8” x 10.75”

No ad art 2” from top

Please leave2” from bottom x 4.25 from left hand side for mailing label from post office

2” from

bottom4.25”

.125” bleed

Download InDesign Cover Tip Template here:www.practicalpainmanagement.com/PPMCovertipTemplate.zip

Art to place the monthly PPM masthead in this area and production will check and send the pdf to the client for approval. Blind perf will be requested in the production email to PubPress around the BRC card.


w w w . p r a c t i c a l p a i n m a n a g e m e n t . c o m

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PRACTICAL PAIN MANAGEMENT Guiding … practitioners through the changing landscape of pain management PRACTICAL PAIN MANAGEMENT Advertising Office ... - Myrna Tagayun…