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Lead generation is the most expensive part of the sales process, yet strategies are often selected based on nothing more than gut instincts, popular trends or ego. Regardless of what you’ve been told by marketing gurus and self-anointed “thought leaders”, the best lead generation strategies are the ones that work for you. Find out how to get the most out of your lead generation strategies (even those that don’t work), how to select the best strategies in the first place, and whether pay-per-lead services are right for you.
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LTV CPA ROI
LTV CPA
What’s your conversion
rate?
It’s about 10%
Wow, that’s bad!
Conversion rate alone is meaningless.
Cost of AcquisiCon (CPA) is meaningless without knowing your average LTV.
LTV is meaningless without knowing knowing your campaign costs.
Yeah…who wants a 368%
ROI?!
Customers Customers
Lead Gen Customers Conversion
Your
PERSONALITY
Type PracCce Area(s)
Geographic LocaCon
Celebrity
Status
(versus Ego)
Time Available
MarkeCng Budget
Comfort Level (privacy)
Tell me all about your
BEST CLIENTS
Lead Gen Strategy: Pros: Cons: Prospect Profile: Budget: Trial Period:
Lead Gen Strategy: WEBSITE Pros: control; analyCcs tools; lead-‐gen forms; email lists Cons: upfront cost; maintenance; opCmizaCon Prospect Profile: white women; 18-‐29; college degree; household income $75k+ Budget: $15,000 all inclusive Trial Period: 2 years Minimum Performance Level: 6 new clients
Lead Gen Strategy: BLOGGING Pros: quick start; low startup costs; good SEO benefits Cons: Cme; credibility; need for fresh, relevant content; cost of obtaining a following Prospect Profile: 25-‐29; undergrad and graduate degrees; “mid-‐level” employees Budget: $500 all inclusive Trial Period: 6 months Minimum Performance Level: 1 new client
Lead Gen Strategy: SEO Pros: low cost (if DIY); implied credibility; 24/7 Cons: compeCCve; Cme to sCck; requires SEO knowledge; maintenance; changing algorithms; changing consumer paierns/queries Prospect Profile: who isn’t online? Budget: $12,000 all inclusive Trial Period: 1 year Minimum Performance Level: 5 new clients
LinkedIn Facebook (parCcipate, play or both) Twiier (parCcipate, play or both) Pinterest Instagram Tumblr Lawyer Directories
Warning: May consume vast amounts of Cme and may be
addicCve. Slight risk of addiConal ethics violaCons, inadvertent aiorney-‐client relaConships
and peer ridicule. User assumes all risk.
Yellow Pages Newspapers Television Radio
58 million Americans searched for an aiorney online last year.
…and can take 6 months or more to product results.
Online markeCng strategies (websites, SEO, blogs, etc.) are very E X P E N S I V E . . .
Lead Gen Strategy: Pay-‐per-‐lead Pros: easy to get started; low risk; control; higher ROI; Cme savings; ethics compliant Cons: adequate coverage; ramp-‐up Cme; shiling mentality from response to reach-‐out Prospect Profile: who isn’t online? Budget: variable Trial Period: variable Minimum Performance Level: (incredibly easy to track)
Attorney Boost does its own lead generaCon, including SEO, pay-‐per-‐click, social media, permissive email campaigns, etc.
Attorney Boost develops the strategy and spends the money. You only pay for results (try that with Yellow Pages, SEO consultants or web developers!)
Start working with Attorney Boost to generate leads while you build your own brand online through websites, blogs, social media, etc.
Criminal Defense
Social Security
Business Law
Workers Compensa@on
Select prospects from one or more prac@ce areas.
Immigra@on
Bankruptcy
Personal Injury
Divorce
DUI
Tax
Our interface allows you to customize the leads you receive by the following criteria:
ZIP Code or Metro Area Area of Law Number of Leads (per day, week or month) Discounts up to 40%
Respect your ethical obliga@ons. Have a first-‐layer of automated screening. Deliver leads in real @me. Have a second layer of live-‐valida@on. Be easy to work with (more like a marke@ng partner than a vendor).
1. IdenCfy your “best clients” aiributes. 2. Calculate your average client LTV. 3. Gather reports on exisCng markeCng strategies (or start tracking them
separately…today!) 4. Evaluate various lead gen strategies to determine budgets and
minimum performance standards. 5. Consider AiorneyBoost.com as a low-‐risk source of quality prospecCve
clients. 6. Launch and monitor 3-‐5 different campaigns (different strategies). 7. Test and measure every campaign. 8. Abandon low performing campaigns and replace them with new
strategies. 9. Repeat.
Mailing Address: 500 North Rainbow Blvd., Ste. 300
Las Vegas, NV 89107 Email: info@a`orneyboost.com
Phone: (888) 224-‐9449
Jason Romrell, CEO jason@a`orneyboost.com