MANISH MALHOTRA

Name: Manish Malhotra

Date of Birth: 02/02/1965

Address: 41, Pali Hill, House No 6, Krishna Kunj, Bandra, Mumbai

Telephone: +91 22 26462533, 26462534; Fax- +91 22- 26492923

ABOUT MANISH MALHOTRAManish Malhotra started his career in 1990 as a Costume Designer in The Indian Film Industry, popularly known as Bollywood. Having won the first Filmlfare Award for Costume Design in 1995 for the film Rangeela, and styling for over 1000 films, Manish Malhotra has redefined and contemporized costumes in Indian Cinema and still continues to win many prestigious awards till date. His label is a hot favourite when it comes to styling India's most glamorous Bollywood celebrities. Manish has not only designed clothes for most of the leading actors in Bollywood but has also designed clothes for International Stars like Michael Jackson, Jermaine Jackson and wife Halima, Van Damme, Reese Witherspoon, Kylie Minogue and supermodel Naomi Campbell. Manish Malhotra's areas of creativity span the broad spheres of Bollywood, design, styling, diffusion and everlasting bridal and couture. Manish is the first Costume Designer to have ventured into mainstream fashion in 1999 with his high profile couture store. He launched his own eveningwear couture label under his name Manish Malhotra in the year 2004. Manish has showcased his collections at various International Fashion Weeks like The South-Africa Fashion Week and the Dubai Fashion Week. His label is synonymous with opulent, contemporary Indian wear. His intention has been to create glamorous ensembles with Indian traditional colors, textures, embroideries, and craftsmanship. Manish continues to create spectacular collections under his label and is one of the most coveted designers for Brides and Bridegrooms all over the world.Renowned as the Fashion Guru, Manish Malhotra is one of the most successful names in the world of Indian Fashion. A person who does not need any introduction, this Punjabi Boy holds the credit for making a designer revolution in Bollywood's fashion Scenario with his uniqueness and inimitable style in designing which can approach the entire look of the character.At the age of 25, he ventured into Bollywood by designing Juhi Chawla's costumes for the movie Swarg. But the outfits he had designed for Urmila Matondkar in the film Rangeela, made Manish an inevitable part of the

industry. These costumes metamorphed Urmila as a hot sex symbol of that time. It was a grand entry for Manish into Bollywood making him one of the sought after designers in India.During his tenure as a costume designer, he had been associated with several blockbuster films and had designed outfits for most of the leading actress like Sridevi, Urmila Matondkar, Karishma Kapoor, Kajol, Raveena Tandon, Manisha Koirala, Madhuri Dixit, Twinkle Khanna, Shilpa Shetty, Kareena Kapoor, to Aishwarya Rai, Rani Mukherjee and Preity Zinta. Even though he does not design regularly for male actors, he has garbed Shahrukh Khan and Aamir Khan on several occasions.His hard work and creativity has paved his way wide spread recognition as well as several awards. He was awarded by the first and only Filmfare Award for Costume Design for Urmila Matondkar's look in Rangeela, the Showtime Opinion Poll Award for Raja Hindustani, the Siemen's Viewer's Choice Award for Dil To Pagal Hai, the Lux-Zee Cine Award and the Bollywood Award in New York for his work in Kuch Kuch Hota Hai.He has also adorned with Indira Priyadarshini Memorial Award for his contribution to the fashion industry, felicitated by National Institute of Fashion Technology, New Delhi and the Indo American Society for his contribution to fashion designing, and was also named the most Stylish Designer Of the Year at the Elle Style Awards in 1999. He also won the Zee Cine Award and IIFA Award for the year 2000 for the film Mohabbatein.After attaining the peak of his success, Manish Malhotra decided to concentrate more on designing and started his hi-profile store Reverie - Manish Malhotra in 1998. The store received a tremendous response and he also has designed the wedding attire for some of the most beautiful and high profile people in and across the country.In 1991, this talented designer presented his much awaited first fashion show. It was really a great delighted show and 70% of the clothes were sold out within 3 weeks. The high point of his collection was the embroidered denim wear that became a range of the city. In 2004 he has launched, India's first dedicated diffusion label " Manish Malhotra". Presently retailing at various parts of India and Across, the label stands for its uniqueness and mesmerizing style that blends with rich, lush colours detailed with textures in each and every piece.In 2005, he started a talk show named ' The Manish Malhotra Show' on Zoom which features the fashion tips as well as Manish's chatting up with celebrity fashion victims. He also showcased his new collection in April 2006 at Lakme Fashion Week in Mumbai.This gifted designer became much-admired internationally when he was asked to design the clothes for Michael Jackson for his appearance during the Bollywood Awards held in New York. The outfit became hit and he was asked once again by Jackson to design outfits for his show in Munich and also for a couple of outfits for his children.

Today being one of the pioneers in Fashion Designing, Manish is trying to manage both films and designing in association with Sheetal Design Studio (SDS), a designer label helmed him and Hemant Trivedi, another fashion designer.AWARDS: Indira Priyadarshini Memorial Award, Most Stylish Designer Of the Year at the Elle Style Awards in 1999, Zee Cine Award and IIFA Award for the year 2000 for the film Mohabbatein. Filmfare Award for Costume Design for Urmila Matondkar's look in Rangeela, The Showtime Opinion Poll Award for Raja Hindustani, Tthe Siemen's Viewer's Choice Award for Dil To Pagal Hai, Tthe Lux-Zee Cine Award and the Bollywood Award in New York for his work in Kuch Kuch Hota Hai.

PUBLIC RELATION EFFORTS

ASSOCIATION WITH MIJWAN WELFARE SOCIETYAbout the OrganizationMijwan Welfare Society (MWS) is an NGO founded by Lt. Kaifi Azmi in 1993 that works for the empowerment of villagers in a small village, Mijwan in Azamgarh UP where he was born.Organization ActivitiesNoted Urdu poet and lyricist Kaifi Azmi believed that in a country like India where 80% of the population lives in the villages, we will need to empower villages if India is to make any real progress. Towards this objective, he formed an NGO in Mijwan the village he was born in, called MIJWAN WELFARE SOCIETY (MWS) (1993) and worked tirelessly for the empowerment of the people of the village especially women. To realise the dream to see a progressive Mijwan, Late Kaifi Azmi started a Higher Secondary School for Girls, a Computer Learning Centre and a Stitching & Embroidery School. After his demise, the Executive Committee of Mijwan Welfare Society rechristened all three projects in the name of its Founder as a tribute. The objectives of the Society are Employment, Self Reliance, and Sustainable DevelopmentBeneficiary GroupsUnderprivileged girls, women and boys.

Geographic focusEastern UP Mijwan to Varanasi several villages engaged in sewing centers.CityMijwan,district Azamgarh, Uttar PradeshHistory of the OrganizationMijwan is a tiny village with 58 dwelling units and 550 inhabitants. It is situated deep inside one of most backward districts of India, Azamgarh in Uttar Pradesh. As is the case with rest 600,000 villages in India, Mijwan was also trying to survive maintaining its own originality. It was a lonely battle with no support from Administration, policy Makers or local political workers. Noted Urdu poet and lyricist Kaifi Azmi reached his birthplace in palanquin, as there was no proper road to drive. The village had no school, no medical facility and no scope for youth to learn, earn and lead a meaningful life. There was no electricity. No modern techniques were introduced in agriculture, which is main employment provider in that belt. Unavailability of Electricity forced Mijwan people to continue their dependency on annual rain. As such, with obsolete irrigation system, Mijwan saw continuous exodus of male population for employment. Mijwan became a village of senior citizens, women and kids. There were no schools. Kids grew up to be burden on them. In given scenario, women of Mijwan were the worst sufferer. It was they who had to take care of aging parents, kids and domestic animals at home and had to do all agricultural work at the field to survive. With no options available, women of Mijwan suppressed their desire and accepted this emotional violence with no resentment. Kaifi Azmi believed that in a country like India where 80% of the population lives in the villages, we would need to empower villages if India is to make any real progress. Towards this objective, he formed an NGO in Mijwan the village he was born in, called MIJWAN WELFARE SOCIETY (MWS) (1993) and worked tirelessly for the empowerment of the people of the village especially women.MissionTo empower the underprivileged with a focus on the girl child through education technical skills and employment generation. The objectives of the Society are Employment, Self Reliance, and Sustainable DevelopmentVisionMWS wants to set up a District Learning Centre (DLC) in Mijwan, in order to give the students (girls and boys) an opportunity to educate themselves and thereby find employment and take charge of their lives. However, funding is required for this.

Awards / RecognitionKaifi Azmi Inter-College for girls, Kaifi Azmi Computer Centre and Kaifi Azmi sewing and embroidery institutions function successfully. All children in Mijwan and surrounding villages go to the Kaifi Azmi School with no dropout rate. Fashion Designers Manish Malhotra and Anita Dongre get their chikankari work done in Mijwan. Crafts of Hope, USA engage the services of the girls to produce crochet articles (pictures of work to be given to Sakhawat) to be sold on ebay. Girls from Kaifi Azmi Inter College in 2010 won the first prize at the All India Talent Contest In Jaipur for a play on women empowerment written and performed by girls themselves. Ghanshyam Prajapati, Kaifi Azmi schoolteacher, has been awarded the National Youth Award by the Vice President of the country Hamid Ansari. Two major fashion shows 'Mijwan Sonnets in Fabric' with leading film stars such as Aishwarya Rai, Hrithik Roshan, Priyanka Chopra etc were held as fundraisers for MWS. Youth iconand Bollywood star Ranbir Kapoor has joined hands with MWS as Youth Ambassador.PUBLIC RELATIONS THROUGH THISThe third year of Shabana Azmis NGO, Mijwan Welfare Society, hosted a fashion show, Mijwan Sonnets in Fabric 2012 on 3rd September at the Grand Hyatt, Mumbai.

The highlight was Mijwans female population had their craftsmanship showcased on ramp, by leading models and celebrities, through Manish Malhotras designs. The 2012 edition of the show showcased embroidery done entirely by the girls of Mijwan. Manish has translated work done by Mijwan girls into contemporary modern designs.

Shabana Azmi and Namrata Goyal opened the evening in aid of the Mijwan Welfare Society. Nita Ambani walked with two little girls: Shabanas niece Meghna and Babita from Kaifi Azmis school in Mizwan to support the cause.20 Models and celebrities such as Priyanka Chopra, Sonakshi Sinha, Shraddha Kapoor, Prabhudeva, Ankita Shorey, Arjun Kapoor, Chirag Paswan, Chitrangada Singh, Dia Mirza, Imran Khan, Imtiaz Ali, Kalki Koechlin, Karan Johar, Kunal Kapoor, Malaika Arora Khan, Neha Dhupia, Parineeti Chopra, Prateik Babbar, Rohit Roy, Rohit Shetty, Sameera Reddy, Shahana Goswami, Shazanne Padamsee, Diana Penty, Mary Kom, (who got a standing ovation) etc. walked the ramp for the Mijwan Welfare Society. All of Manishs creations on the celebs reflected handiwork from Mizwan.

In the globalised world of Fashion today its pointless to offer silhouettes to the West. But we have craftsmanship that they do not. This is our USP and thats what we need to focus on. Mijwan to me is a microcosm of what India has to offer the world. We have a long history of the warp and weft of design aesthetics. Its time we rediscover ourselves and go back to our roots, says Manish Malhotra.

In the last three years Manish recognised the talent in Mizwan and has brought it to the forefront with the world now seeing the finest work on his creations. He has broken the tradition and made the girls translate chikankari on net to upgrade their skills and help them earn more money. This has increased their negotiating power with men in their households, says Shabana Azmi.

MEDIA RECOGNITIONS:

1. THREE FULL PAGES TIMES OF INDIA REVIEW FOR MIJWAN WITH FOCUS ON MANISH MALHOTRA

2. SCREEN REVIEW FOR MIJWAN

3. TWO MUMBAI MIRROR COVERAGE OF MIJWAN FOCUSSED AGAIN FULLY ON MANISH MALHOTRA

4. MAHARASHTRA TIMES STORIES ON IT

5. THREE MIDDAY COVERAGE OF MIJWAN

6. TWO HISDUSTAN TIMES REVIEWS OF MIJWAN

7. GUJARAT SAMACHAR REVIEW FOR MIJWAN

8. THREE REVIEWS BY DNA FOR IT

9. THREE REVIEWS BY ASIAN AGE FOR MIJWAN

10. FASHIONFAD.in REVIEW ON MANISH MALHOTRA FOR MIJWAN

11. HT CAF REVIEW ON THE UPCOMMNG MIJWAN FASHION SHOW

12. THREE REVIEWS BEFORE AND AFTER MIJWAN BY BOMBAY TIMES

Along with this, Manish Malhotra showcased his latest Mijwan collection at the Wills India Fashion Week Spring/Summer 2013. It comprised the traditional yet popular embroidery work, Chikankari, by girls from Mijwan, who are supported by veteran actress and social activist Shabana Azmi's Mijwan Welfare Society (MWS). Mijwan is a small village near Azamgarh, Uttar Pradesh. The media recognition for that was fully covered by the same above mentioned fashion papers.

Manish Malhotra show at PCJ Delhi Couture Week

Manish Malhotra showcased his A/W 2012 at PCJ Delhi Couture Week on Saturday, August 11, 2012.

The Couture Week Collection 2012 consists of silhouettes from the 50s such as the sharara, ghararas and lehengas set intones of the 60slike corals, bright pinks and deep reds,embellished with classic old world zardosi, zari and thread embroidery from Kashmir, is reminiscent of contemporary Indian Old World Bridal Couture.The collection previewed at the Delhi Couture Week 2012 was select couture spun together as an exquisite story of diverse timeless, vintage styles. Styles and Silhouettes draw inspiration from the 60s and 70s scenario in India and Pakistan. The collection was showcased in a picturesque setting of an old world living room of an antique connoisseur creating a dramatic illusion on the stage.The designer has drawn inspiration from the Classic styles of 60s and 70s of India, the collection is soft elegant and vintage which makes us reminiscent of the timeless beauties of the era .Katrina was the stunning showstopper for Manish Malhotras couture show dressed in a beige gold lehenga with champange and gold embroidery with a trail at the back with pink and red borders, teamed with a gold blouse with kashmiri and thread embroidery, oyster net dupatta with scattered embroidery.

MEDIA RECOGNITIONS FOR HIS SHOWCASE IN THE DELHI COUTURE WEEK:

1. MANISH MALHOTRAS DELHI COUTURE WEEK FEATURED IN THE FOLLOWING LEADING FASHION NEWSPAPERS A NUMBER OF TIMES IN AND AROUND THE FASHION WEEK:

- HT CAF- TIMES OF INDIA- BOMBAY TIMES (PAGE 3)- MUMBAI MIRROR- DNA- DNA AFTER HOURS- HINDUSTAN TIMES- MAIL TODAY - INDIA EXPRESS

CANCER PATIENTS AID ASSOCIATION

Designers Manish Malhotra & Shaina N.C. hosted a fund raiser fashion show Caring with Style for Pidilite Cancer Patients Aid Association [CPAA] at the Intercontinental The Lalit Mumbai on Sunday 1st July 2012 , where the swish crowd of Mumbai was part of this wonderful event.

Gehna Jewellers were sponsor partner of CPAA and many celebs were seen walking the runway in beautiful jewels by Gehna Jewellers.

On sunday evening in Mumbai, the ballroom of the Lalit Hotel came alive with a heavy dose of glamour and glitz as Pidilite Industries Ltd. hosted its much awaited 7th annual Caring with Style Fashion Show in association withThe Cancer Patients Aid Association.

This initiative is a part of Pidilites continuous commitment to support children suffering from cancer for the seventh year in succession. At the event, style icons from the film fraternity, prominent industrialists and achievers from different walks of life, like Auyushman Khurana, Omi Vaidya, Vidya Malvade, Shamita Shetty, Tanishaa Mukherjee, Daina Hayden, Smriti Irani, Sheetal Mafatlal, Shibani Kashyap, Mona Singh, Vidyut Jamwal, Shahzaan Padamsee, Alyque Padamsee, Leena Mogre, Aashish Chaudhary, Harsha Bhogle, Neetu Shandra, Shailendra Singh and many other famous faces sashayed down the ramp, dressed in creations by Manish Malhotra and Shaina NC.

Priyanka Chopra was in designer Manish Malohtra,s kameez with full sleeves,embroidered yoke,neckline and designer border paired with churidaar salwar and matching dupatta from designer Manish Malhotra at CPAA Charity Show.

Shaina NC said, We have received immeasurable support for children suffering from cancer through this event in the past, and this year too we have received an overwhelming response. I am grateful to Pidilite Industries and everyone who has walked the ramp and supported this cause to make a difference.

Manish Malhotra added, It gives me immense satisfaction to be a part of such a noble cause which not only raises funds for children afflicted with cancer, but also celebrates fashion.Y. K. Sapru, Founder Chairman ofCancer Patients Aid Association, Through this show we are once again raising funds to save the lives of several children suffering from blood cancer.

Models were displaying designer kameez with full sleeves, embroidered yoke and V shape collar neck pattern paired with churidaar salwar and matching dupatta from designer Manish Malhotra at CPAA Charity Show.

Sophie Choudry was seen at Manish Malhotras fashion show in aid of CPAA in not one but two outfits. Co-hosting the show with Ayushmann Khurana she wore a simple powder blue with broad yellow hem outfit. She hit the catwalk in a bright red silver embellished lengha with a green hem. She looked drop dead gorgeous in both outfits.

Ayushman Khurana & Sophie Choudry hosted the show where sohpie also walked the ramp for designer Manish Malhotra. Actress Priyanka Chopra was showstopper for Manish where as Diana Hayden walked for designer Shaina N.C.

The evening had many celebrities joining for the noble cause of raising funds for cancer patients. Celebs included Shamita Shetty, Shazahn Padamsee, Mona Singh, Smriti Irani, Tanisha, Dolly Thakore, Ashish Choudhary, Vidya Malvade and many more. IFP brings to you an exclusive look of the show.

REVIEWS ON MANISH MALHOTRAS AID FOR CANCER PATIENTS WERE COVERED IN DETAIL BY THE FOLLOWING LEADING FASHION NEWSPAPERS:

- IT FEATURED IN DNA- IT FEATURED IN THE HINDUSTAN TIMES- IT FEATURED IN MUMBAI MIRROR UNDER THE HEALINE FASHION FOR A CAUSE- IN THE BOMBAY TIMES- RECOGNITION BY MANY NGOS THAT DID INTERVIEWS WITH OTHER MEDIA HOUSES ABOUT HIS ASSOCIATION WITH THE CANCER AID SOCIETY-THIS WAS ONE OF HIS ACTIVITIES THAT ALSO EARNED HIM MAXIMUM MEDIA COVERAGE ON TELEVISION BECAUSE IT WAS FOR A SOCIAL CAUSE. IT HAD A HUGE IMPACT ON HIS SOCIAL IMAGE AND MANY MEDIA CHANNELS WERE WILLING TO DO LOG INTERVIEWS WITH HIM ABOUT HIS WORK HERE. AND WHILE DOING THESE HE ALSO SIMULTANEOUSLY PROMOTED HIS OTHER ACTIVITIES.

OTHER SMALLER PUBLIC RELATIONS ACTIVITIES BY MANISH MALHOTRA THAT EARNED HIM RECOGNITION IN THE WHOLE FASHION INDUSTRY AND FOR HIS TARGER MARKET ARE THE FOLLOWING:

1. FEATURED SEVERAL TIMES IN HT CAF BRUNCH.2. FEATURED IN GQS 50 BEST MEN IN INDIA FOR THEIR 2012 ISSUE3. HE WAS COVERED ALONG WITH HIS MOTHER BY BOMBAY TIMES FOR MOTHERS DAY IN 20124. BOMBAY TIMES GENERAL REVIEW ON MANISH MALHOTRA ON 28-3-2012 AND ON 12-10-2011.5. GENERAL REVIEWS BY INDIAN EXPRESS, ASIAN AGE, MUMBAI MIRROR, CITY EXPRESS BANGALORE, FREE PRESS JOURNAL, MISS MALINI.COM, HIGHHEELCONFIDENTIAL.COM, MASALA.COM, HT CAF, DNA AFTER HOURS, BOLGGING WEBSITES ETC.

6. COVERED BY ALL THE MAJOR FASHION MEDIA HOUSES DURING HIS ONVILVEMENT WITH THE FOLLOWING:

- KASHMIR HERITAGE COLLECTION- WILLS LIFESTYLE INDIA FASHION WEEK 2012 AUTUMN WINTER- INDIA RESORT FASHION WEEK - PEOPLE MAGAZINE SHOW - LAKME FASHION WEEK 2011- DELHI COUTURE WEEK 2011- WILLS LIFESTYLE INDIA FASHION WEEK 2011- POLO EVENT SHOW 2011- LAKME FASHION SHOW 2011- MIJWAN SHOW 2011- CHIVAS SHOW 2011- FILMFARE 2011- PFMI INTERNATIONAL 2011- INDIAN FASHION SHOW 2010- HDIL COUTURE 2010

7. MANISH MALHOTRA ALSO USES SOCIAL MEDIA TO PROMOTE HIMSELF. HE HAS A FACEBOOK FAN PAGE, FACEBOOK PAGE AND A TWITTER ACCOUNT THAT HE UPDATES ON A DIALY BASIS SO AS TO ENSURE THAT HIS TARGET AUDIENCES KNOW OF ALL HIS UPCOMMING EVENTS AND SHOWS. HE EVEN HAS HID OWN WEBSITE WHERE HE ALSO PROMOTES HIMSELF BY PUTTING UP PICTURES OF ALL HIS NEWS AND MEDIA RELEASES AND EXTRACTS FROM THE NEWSPAPERS THAT ARE CONCERNING HIM.

8. DRESSING UP CELEBRITIES FOR THEIR MOVIES IS ALSO A VERY GOOD TOOL THAT CAN BE USED FOR EFFECTIVE PUBLIC RELATIONS IN TODAYS FASHION INDUSTRY. AND MANISH MALHOTRA IS ONE WHO HAS EXPLOITED THIS OPPURTUNITY THE MOST BY DRESSING UP MANY INDIAN ACTORS AND ACTRESSES FOR VARIOUS MOVIES. AND ESPECIALLY IF THE MOVIE IS A HIT, THEN THE RECOGNITION ONE GETS FOR HIS WORK IN THE MOVIE CAN EXCEED ALL BOUNDS. AND THIS IS THE CASE THAT IS OFTEN SEEN WITH MANISH MALHOTRA. HIS WORK IN THE BOLLYWOOD INDUSTRY CAN BE SEEN AS SHOWN IN THE NEXT PAGE.

HENCE IT IS SEEN HERE HOW MANISH MALHOTRA HAS GROWN IN THE INDIAN FASHION INDUSTRY BY USING EFFECTIVE PR AS ONE OF

THE MOST IMPORTANT TOOLS IN HIS JOURNEY. HE HAS REALLY EXPLOITED ALL POSSIBILITIES VERY WELL BE IT FROM PRESS RELEASES TO CONFERENCES TO CHARITY EVENTS TO INTERVIEWS. AND AS A RESULT OF THIS WE CAN SEE HOW WELL HE IS CURRENTLY ESTABLISHED IN THE INDUSTRY AND HOW QUICKLY HE HAS GROWN TO A POSITION OF DOMINANCE POWER IN THE HIGHLY COMPETITIVE INDIAN INDUSTRY OF FASHION.

ALONG WITH THIS HE HAS ALSO GAINED A LOT OF INTERNATIONAL RECOGNITION FOR HIS WORKS IN THE UK AND DUBAI AND THUS IS WELL KNOWN WORLD OVER.

THUS HE IS A PERFECT EXAMPLE OF HOW EFFECTIVE PUBLIC RELATIONS CAN HELP SOMEONE GROW TO OUTSTANDING LEVELS IN THE INDIAN FASHION INDUSTRY.