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PR SPECIALIST WEBINAR
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Agenda
GSUSABrand Development
The Brand Journey So Far
Girl Scouts Brand Insights
Messaging segments
What’s Next?
Serve more girls by driving relevancy
In 2018, GSNETX invested in research for positioning and message development
Questions on Brand work?
Council-driven messaging research
What we learned about moms today
Moms fear things they can’t control
And want their daughters to thrive
So, it makes sense that Moms liked the theme of confidence
We tested two key aspects of confidence
The benefits of confidence are about personal realization
Moms, overall, are focused on daughters being their best self
We can support the idea of confidence in multiple ways
Foundation for messaging
Our message to moms must …
Girl Scout Year Calendar
Resources
Digital Resources
Box.com - GSNETX Volunteer Marketing Resources
Canva- customizable social graphics
Animoto – make videos from your photos, videos & music
Learning Channel – Facebook group with daily micro-learning
Other ResourcesMaterial checkout– email [email protected]
Parade banners, flags, flag stands, bridges, cookie costumes, program supplies and more
Box.com
Resource sharing from GSNETX
• Redirect chatter!• Stand up! Bust Myths!• Put your action plan into action!• Use your voice!
Be a BRAND CHAMPION!
Who to contact?Programs – [email protected] – [email protected] – [email protected] Support – [email protected] Assistance – gsnetx.org/financialassistance
