VisitSweden Russia Activities

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TourBusiness Newsletter

Press trips

Events in Russia

Media Relations and press release

delivery

Press trips

• Press trips to Stockholm - p.4• Press trips Onboard Tallink Silja - p.37• Press trips to Goteborg - p.47• Press trips to Östergotland - p.59• Press trips to Åre - p.63• Press trips to Dalarna - p.75• Other PR Activities – p.86• 2013 Year Results – p.90

•

Stockholm

• Royal and Cultural Heritage• City Break

• Restaurants• Shopping

• Design• Hotels

• Stockholm for Children

Stockholm.TV-broadcasting press trips in 2013

Theme/ Message Press trip dates Media Type Media value Size Date Link:

Stockholm´s Royal and

Cultural Heritage. Swedish Design

and Swedish Traditions

26 April – 02 May,2013

Morning program (rubric “Mornings of the World”) of the second largest

Russian TV-Channel “Russia 1”

Travel rubric in the morning

program

648, 000 EUR

3 min (28:30 – 31:30)

May, 13th,2013

http://bit.ly/17qbu24

Valborgs night

684, 720 EUR

3 min 10 sec (27:55 – 31:05)

May, 14th,2013

http://bit.ly/15Q6bHS

Swedish Way of Life

667, 385 EUR

3 min 05 sec (12:55 – 16:00)

May, 15th,2013

http://bit.ly/1aXUHJg

King´s Birthday

Ceremony

702, 000 EUR

3 min 15 sec (12:52 – 16:07)

May, 16th,2013

http://bit.ly/13FLqfd

Swedish Cuisine, Swedish Table /

Smörgåsbord

695, 520 EUR

3 min 13 sec (27:09 – 30:22)

May, 17th,2013

http://bit.ly/1dJPyRcEnvironme

ntal Friendly Sweden

“Mornings of the World” total media value: 3 397 625 EUR

Press trip with the “NTV” TV Channel to Stockholm

Russian TV program “Their Tempers”Date of broadcast: February, 1st, 2013

Theme: Museum with a twinkle

Timing: 08:40 - 09:30

Length: 09 min 45 sec

Media Value: 2, 218, 125 EUR

Link: http://ihnravy.ntv.ru/sujet/13825

Russian TV program “Their Tempers”Date of broadcast: January, 30th, 2013

Theme: Stieg Larsson and Astrid Lindgren

Timing: 08:40 - 09:30

Length: 09 min 55 sec

Media Value: 2, 218, 125 EUR

Link: http://ihnravy.ntv.ru/sujet/13727/

Press trip with the “NTV” TV Channel to Stockholm

Press trip with the “Rossiya 1” TV Channel to Stockholm

Russian TV program “Mornings of the World”Date of broadcast: May 16th, 2013

Theme: Rooftop hiking

Timing: 12:52 – 16:07

Length: 03 min 15 sec

Media Value: 702, 000 EUR

Link: http://russia.tv/video/show/brand_id/3838/video_id/408660/viewtype/calendar

Stockholm Furniture Fair 2013

“ELLE Decor” magazineDate of publication: May 2013

Circulation: 95, 000 copies

Volume: 1 article, 1 page

Media Value: 92, 895 EUR

Link: http://bit.ly/1gtKrXU

Independent NewspaperDate of publication: February 2013

Circulation: 37, 000 copies

Volume: 1 article, 2 pages

Media Value: 31, 600 EUR

Link: http://bit.ly/1j3yav6

Stockholm Furniture Fair 2013

Theme/ Message

Press trip

datesMedia Type

Media value/Traffi

cSize Date Link:

Ice skating March 2013

eugena-klykova.livejournal.co

m Russian blogger

More than 1, 300 LJ

registered friends

1 post

March 2013

http://bit.ly/1nhuSGR

http://bit.ly/1jURV9a http://bit.ly/1qaTGCW http://bit.ly/1otIqxN

shamakhanskaya.livejournal.com

Russian blogger

More than 7, 500 LJ

registered friends

3 posts

http://4lados.livejournal.com/profile

Russian blogger

40 LJ registered

friends

1 post http://bit.ly/1otIei0

Christmas in Stockholm

December 2013

burdyugova.livejournal.com

Travel blogger

More than 4, 000 LJ

registered friends

3 posts with

ca.100 comme

nts December 2013

http://bit.ly/MQmpwS

http://bit.ly/NXaGxnhttp://bit.ly/1mYwCrL

natalikka.livejournal.com

Food blogger

More than 2, 600 LJ

registered friends

1 post with

ca. 60 comme

nts

http://bit.ly/1nhz75t

Ice skating press trip to Stockholm

Blogger Eugenia Klykova

Dates of publications:March 2013

Amount: 1 post

Links: http://bit.ly/1nhuSGR

Ice skating press trip to Stockholm

Blogger Yuliya Sazonova

Dates of publications:March 2013

Amount: 3 posts

Links:http://bit.ly/1jURV9a http://bit.ly/1qaTGCW http://bit.ly/1otIqxN

Ice skating press trip to Stockholm

Russian blogger 4lados

Dates of publications:March 2013

Amount: 1 post

Links: http://bit.ly/1otIei0

Ice skating press trip to Stockholm

Christmas in Stockholm. Bloggers press trip

Travel blogger Elena Byrdyugova

Dates of publications: December 2013

Amount: 3 posts

Links:

http://bit.ly/MQmpwS

http://bit.ly/NXaGxn

http://bit.ly/1mYwCrL

Christmas in Stockholm. Bloggers press trip

Russian food blogger Natalikka

Dates of publications:December 2013

Amount: 1 post

Links: http://bit.ly/1nhz75t

Restoratorchef.ru. Press trip to StockholmRussian food magazine “Restoratorchef.ru”

Date of publication: January 2013

Circulation: 24, 000 copies

Volume: 6 pages

Media Value: 51, 840 EUR

Link: http://bit.ly/1mny6vr

Aeroflot individual press trip to Stockholm and Stockholm´s archipelago

Russian inflight magazine “Aeroflot Style” (Largest Russian Airlines)

Date of publication: February 2013

Circulation: 85, 000 copies

Volume: 2 pages

Media Value: 43, 711 EUR

Link: http://bit.ly/1gba1R3

Russian travel magazine “Geo Traveller” Date of publication: May 2013

Circulation: 40, 000 copies

Volume: 1 page

Media Value: 23, 860 EUR

Link: http://bit.ly/1gM2IBf

Geo Traveller. Press trip to Stockholm

Life Spa. Individual press trip to Stockholm SpaLifestyle and beauty magazine “Life SPA”

Date of publication: January 2014

Circulation: 35, 000 copies

Volume: 4 pages

Media Value: 36, 870 EUR

Link: http://bit.ly/1eaAMmh

Bloggers Press Trip to ABBA MuseumTheme/ Message

Press trip dates Media Type Circulation Size Date Link:

ABBA museum May 2013

mi3ch.livejournal.comRussian blogger Dmitry Chernyshev

More than 41, 000

subscribed LJ users,

5 position in the total rating

1 post May 9th, 2013

http://bit.ly/1fAGHpf

www.banki.ru Web site about financial sphere

More than 2, 270 views in

total 1 post May 15th,

2013http://bit.ly/1muxiS1

marinatoptygina.livejournal.com/

Russian blogger Marina Toptygina

More than 1, 000 subscribed LJ users

1 post May 17th, 2013

http://bit.ly/1hlejHO

Russian blogger Dmitry Chernyshev

Dates of publication: May 9th, 2013

Amount: 1 post

Links: http://bit.ly/1fAGHpf

Press trip to ABBA museum

Banki.ru

Dates of publication: May 15th, 2013

Amount: 1 post

Links: http://bit.ly/1muxiS1

Press trip to ABBA museum

Russian blogger Marina Toptygina

Dates of publication: May 17th, 2013

Amount: 1 post

Links: http://bit.ly/1hlejHO

Press trip to ABBA museum

“Prime Traveller” magazine press trip to ABBA museum

Travel and lifestyle magazine “Prime Traveller”Date of publication: July 2013

Circulation: 35, 000 copies

Volume: 2 pages

Media Value: 35, 744 EUR

Link: http://bit.ly/1esOi4E

Theme/ Message

Press conference

dateMedia Type Circulati

on Size Date Link:

ABBA museum opening

April 18th, 2013

www.pressria.ru/International multimedia press center Ria Novosti

About 46, 300 views 1 article April 18th ,

2013http://bit.ly/1fqYtXG

www.euromag.ru Online travel magazine

About 100, 000 unique visitors

per week

1 article April 18th , 2013

http://bit.ly/1hfO9a5

ria.ru/ News web site “Ria Novosti”

About 8, 000, 000 unique visitors per week

1 article April 18th , 2013

http://bit.ly/1hyvcgV

ABBA museum opening.Press conference with Björnn Ulvaeus

ABBA museum opening.Press conference with Björnn Ulvaeus

Theme/ Message

Press conference

dateMedia Type Circulati

on Size Date Link:

ABBA museum opening

April 18th, 2013

novostimira.com News web site “Novosti Mira”

About 2, 000, 000 unique visitors per week

1 article April 18th , 2013

http://bit.ly/1cmLRRn

msk.kp.ruNews web site “Komsomolskaya Pravda”

About 7, 000, 000 unique visitors

per week

1 article April 19th , 2013

http://bit.ly/1cPIOVk

tourbus.ruOnline travel trade magazine “TourBusiness”

About 7, 000 unique visitors per week

1 article April 22th , 2013

http://bit.ly/1mHjuY0

Articles

Russian TV program “Vechernii Urgant”Date of broadcast: April 18th, 2013

Theme: ABBA museum opening

Timing: 23:20 – 00:00

Length: 21 min 35 sec

Circulation: About 100, 000 unique viewers

Link: http://urgantshow.ru/page/22766

Björnn Ulvaeus at ”First” TV channel

Russian TV program “NTV utrom”

Date of broadcast: April 22th, 2013

Theme: ABBA museum opening

Timing: 06:00 - 08:35

Length: 2 min 40 sec

Circulation: About 95, 000 unique viewers

Link: http://www.ntv.ru/peredacha/NTV_utrom/m27600/o536861/

Björnn Ulvaeus at ”NTV” TV channel

Russian TV program “Prime Time Russia”Date of broadcast: April 22th, 2013

Theme: ABBA museum opening

Timing: 18:00 - 18:57

Length: 2 min 35 sec

Circulation: About 60, 000 unique viewers

Link: http://rt.com/bulletin-board/ptr-april-22-2013-220/

Björnn Ulvaeus at ”Russia Today” TV channel

Theme/ Message

Date of publication Media Type Media

value Size Link

Artipelag January 2013 Afisha World Travel magazine 72, 150 EUR 1 page http://bit.ly/1nvL0Ti

Travelling to Stockholm January 2013 Yes! Lifestyle

magazine 16, 700 EUR 1/2 page http://bit.ly/1gyvBzF

Hotels in Stockholm February 2013 Aeroflot Premium Luxury inflight

magazine 11, 893 EUR 1/3 page http://bit.ly/1lIgrek

Hotels in Stockholm February 2013 ELLE Decor Lifestyle interior magazine 35, 680 EUR 4 pages http://bit.ly/

1mcfApX

Sweden: nature healing March 2013 Life movement Lifestyle

magazine 8, 342 EUR 6 pages http://bit.ly/1g1cLQQ

Media Relations. Articles about Stockholm in 2013

Theme/ Message

Date of publication Media Type Media

value Size Link

Travelling to Stockholm March 2013 Salon Interior Design

magazine 57, 900 EUR 4 pages http://bit.ly/1jBjV47

Stockholm city station

March 2013 Salon Nedvizhimosti Business magazine 7, 568 EUR 1 page http://bit.ly/

MO4dnN

Hotels in Stockholm April 2013 Architectural DigestArchitecture and design magazine

18, 890 EUR 1 page http://bit.ly/1dKyZE5

Travelling to Stockholm May 2013 SNC magazine

Lifestyle magazine 40, 180 EUR 1 page http://bit.ly/

1evoNPR

Where does Karlsson live May 2013 Star Hit Lifestyle

magazine 20, 960 EUR 2 pages http://bit.ly/1hfEjYa

Media Relations. Articles about Stockholm in 2013

Theme/ Message

Date of publication Media Type Media

value Size Link

Lunch break July 2013 Aeroflot StyleLuxury inflight

magazine 22, 319 EUR 1 page http://bit.ly/1mcLRwT

In age-old antiquity

July 2013 Rabotnitsa Lifestyle magazine 4, 590 EUR 1 page http://bit.ly/

1dKFUNG

Not boring Sweden July 2013 Samaya Lifestyle magazine 10 ,120 EUR 1 page http://bit.ly/

1gyXSGb

Stockholm July 2013 Voyage magazine Travel magazine 6, 425 EUR 1 page http://bit.ly/NFFEKU

Stockholm City Break August 2013 Aeroflot Style

Luxury inflight magazine 12, 158 EUR 1/2 page http://bit.ly/

1nymaSR

Media Relations. Articles about Stockholm in 2013

Theme/ Message

Date of publication Media Type Media

value Size Link

Autumn of Swedish utopia October 2013 Russkiy Reporter Newswire

magazine 253, 007 EUR 10 pages http://bit.ly/1lNWtif

Stockholm city break November 2013 Grazia Lifestyle

magazine 80, 800 EUR 1 page http://bit.ly/1oudX5y

Holidays in Stockholm December 2013 Cosmopolitan Lifestyle

magazine 155 ,760 EUR 1 page http://bit.ly/1f0Jh7L

Sweden design December 2013 Elle Decor Lifestyle interior magazine 64, 684 EUR 3 pages http://bit.ly/

Mj8uQa

Sweden: how expensive is the

house of Karlsson?December 2013 Nedvizhimost i tzeni Business

magazine 59, 000 EUR 4 pages http://bit.ly/1iVFTMe

Media Relations. Articles about Stockholm in 2013

Articles about Stockholm

TV Broadcasts. Total Value: 7, 833, 387 EUR Print Articles. Total Value: 4, 881, 723 EUR Web articles. Total amount* : 46

*Incl. Media Relations, Event (Press conference with Björnn Ulvaeus) and Press Trip in cooperation with Tallink Silja (see p.36)

Tallink Silja

• Active Families• Young Couples

• Shopping• Bars and Restaurants• Activities for Children

• SPA & Relax• Travelling with your own car

Tallink Silja Press Cruise to Stockholm

Theme/ Message

Press trip dates Media Type Media

Value Size Date Link:

Active Families

Vacation

August 2012

Liza. My Child / Лиза. Мой Ребенок

Mother´s magazine

74, 040 EUR 2 pages April 2013 http://bit.ly/1cd

6Mdu

August 2013

Лиза.Добрые советы / Liza. Good advices Women

magazine 84, 811

EUR 1,5 pages April 2013 http://bit.ly/18R8RLx

Metro BeautyWomen lifestyle

magazine5, 084 EUR 3 pages October

2013http://bit.ly/1eQyPeB

Vashdosug.ru Online lifestyle

magazine

More than 300, 000 views in

total 1 post October 15th,

2013http://bit.ly/1cZPZqF

Theme/ Message

Press trip dates Media Type Media

Value Size Date Link:

Active Families Vacation August 2013

Vash DosugLifestyle

magazine 6, 201 EUR 2 pages October, 2013

http://bit.ly/1gklaPu

Time Out. Moscow Leisure and Life Style 87, 370 EUR 5 pages January

2013http://bit.ly/MDdUWD

Argumenty I FaktyLifestyle and

business newspaper

Is going to be published in spring season of 2014

RBC Business magazine

Is going to be published in spring season of 2014

Tallink Silja Press Cruise to Stockholm

Tallink Silja Cruise“Liza. My Child / Лиза. Мой Ребенок”

magazineDate of publication: April 2013

Circulation: 75, 000 copies

Volume: 3 pages

Media Value: 74, 040 EUR

Link: http://bit.ly/13uxTrY

Tallink Silja Cruise

“Лиза.Добрые советы / Liza. Good advices” magazine

Date of publication: April 2013

Circulation: 410, 000 copies

Volume: 1,5 pages

Media Value: 84, 811 EUR

Link: http://bit.ly/18R8RLx

Tallink Silja Cruise“Metro Beauty” magazine

Date of publication: October 2013

Circulation: 30, 000 copies

Volume: 3 pages

Media Value: 5 , 084 EUR

Link: http://bit.ly/1eQyPeB

Tallink Silja Cruise

Vashdosug.ru

Dates of publication: October 15th, 2013

Coverage: More than 300, 000 views in total

Volume: 1 article

Links: http://bit.ly/1cZPZqF

Tallink Silja Cruise

“Vash dosug” magazineDate of publication: October 2013

Circulation: 50, 000 copies

Volume: 2 pages

Media Value: 6, 201 EUR

Link: http://bit.ly/1gklaPu

Tallink Silja Cruise

“Time Out” magazineDate of publication: January 2013

Circulation: 50, 000 copies

Volume: 5 pages

Media Value: 87, 370 EUR

Link: http://bit.ly/MDdUWD

Tallink Silja Press Cruise to Stockholm

Total Media Value: 257, 506 EUR6 articles, 13 1/2 pages in total*

* The articles in ”Argumenty i Fakty” and ”RBC” magazines are going to be published in spring season of 2014.

Göteborg

Press trip with the “NTV” TV Channel to Göteborg

Russian TV program “Their Tempers”Date of broadcast: November, 2d, 2013

Theme: Walk to Shagal

Timing: 08:40 - 09:30

Length: 09 min 45 sec

Media Value: 2, 218, 125 EUR

Link: http://ihnravy.ntv.ru/sujet/14804/

World Food Travel Summit in Göteborg. Press trips

Theme/ Message

Press trip dates Media Type Traffic Size Date Link:

Swedish food September 2013

Snob.ru Lifestyle web site

More than 5,

800 views in total

2 posts September 2013

http://bit.ly/MzvnyW

http://bit.ly/1c2AcqX

Anatoliy GendinRussian freelance

journalist, writes for “Food, Wine and Travel”

and “Gobars.ru”

Gastronomic web site

More than 1,

000 views in total

1 post September 26th, 2013

http://bit.ly/1nNr1zC

Drinktime.rbc.ruGastronomic web

site

More than 15, 000 views in total

1 post October 4th, 2013

http://bit.ly/1cZy8QH

Theme/ Message

Press trip dates Media Type Media

value Size Date Link:

Swedish food September 2013

Imperiya Vkusa Culinary magazine 25, 538 EUR

4 pages October 2013

http://bit.ly/1nQ2Pg8

Jamie magazine Culinary magazine 103, 500 EUR 3 pages November

2013http://bit.ly/1e3sBbj

Vechernyaya Moskva Moscow daily newspaper

18, 000 EUR 1 page November

10, 2013http://bit.ly/1eadQDD

World Food Travel Summit in Göteborg. Press trips

Snob.ru

Dates of publication: September 2013

Coverage: More than 5, 800 views in total

Volume: 2 posts

Links:

http://bit.ly/MzvnyW

http://bit.ly/1c2AcqX

Press trip to World Food Travel Summit

Gobars.ru

Dates of publication: September 26th, 2013

Coverage: More than 1, 000 views in total

Volume: 1 post

Links: http://bit.ly/1nNr1zC

Press trip to World Food Travel Summit

Press trip to World Food Travel Summit

Drinktime.rbc.ru

Dates of publication: October 4th, 2013

Coverage: More than 15, 000 views in total

Volume: 1 post

Links: http://bit.ly/1cZy8QH

“Imperiya vkusa” magazineDate of publication: October 2013

Circulation: 75, 000 copies

Volume: 4 pages

Media Value: 25, 538 EUR

Link: http://bit.ly/1nQ2Pg8

Press trip to World Food Travel Summit

“Jamie” magazineDate of publication: November 2013

Circulation: 100, 000 copies

Volume: 3 pages

Media Value: 103, 500 EUR

Link: http://bit.ly/1e3sBbj

Press trip to World Food Travel Summit

“Vechernyaya Moskva” newspaperDate of publication: November 2013

Circulation: 110, 000 copies

Volume: 1 page

Media Value: 18 , 000 EUR

Link: http://bit.ly/1eadQDD

Press trip to World Food Travel Summit

Outdoor Academy of Sweden. Press trips

Theme/ Message

Press trip dates Media Type Media

value Size Date Link:

Outdoor activities in

Sweden

September 2013

Vokrug sveta Travel magazine 164, 680 EUR 5 pages April, 2013 http://bit.ly/1j

KWxy3

Voyage Travel magazine Planned to be published at the beginning of 2014

“Vokrug sveta” magazine press trip to Outdoor Academy of Sweden

“Vokrug sveta” magazineDate of publication: April 2013

Circulation: 400, 000 copies

Volume: 5 pages

Media Value: 164, 680 EUR

Link: http://bit.ly/1jKWxy3

Articles about Göteborg

TV Broadcasts. Total Value: 2, 218, 125 EURPrint Articles. Total Value: 1, 243, 218 EURWeb articles. Total amount: 40

Gotland • Active Families• Young couples

• Natural Playground• Food Experiences and local Products

• Swedish Traditions

Culinary magazine “Gastronom”Date of publication: December 2013

Circulation: 210, 000 copies

Volume: 8 pages

Media Value: 79, 537 EUR

Link: http://bit.ly/1hIZgba

Press trip with “Gastronom” magazine to Småland and Öland. Outdoor Academy of Sweden

Gastronom.ruDates of publication: November 2013

Coverage: More than 3, 287, 000 views in total

Volume: 5 posts

Links:

http://bit.ly/1fEGvB6 http://bit.ly/1eR65Y7 http://bit.ly/OWLCaM http://bit.ly/1i3slNp http://bit.ly/1dXrOts

Press trip with “Gastronom” magazine to Småland and Öland. Outdoor Academy of Sweden

Ipad-version of travel guide to Gotland by Gastronom

Dates of publication: November 2013

Coverage:More than 15, 000 downloads in total

Links: http://bit.ly/NApVwi

Individual press trip with “Gastronom” magazine to Gotland

Östergotland

• Active Families• Natural Playground

• Activities for children• Food Experiences and local Products

• Ecology and Sustainability• Swedish Traditions

Press trip with the “NTV” TV Channel to Östergotland

Russian TV program “Their Tempers”Date of broadcast: March 17th, 2013

Theme: Artery of welfare

Timing: 08:40 - 09:30

Length: 09 min 45 sec

Media Value: 2, 218, 125 EUR

Link: http://ihnravy.ntv.ru/sujet/12125/

Press trip with “Rybalka na Rusi” magazine to Östergotland

Russian magazine about fishing “Rybalka na Rusi”

Date of publication: March 2013

Circulation: 100, 000 copies

Volume: 6 pages

Media Value: 87, 980 EUR

Link: http://bit.ly/1pojyLa

Articles about Östergotland

TV Broadcasts. Total Value: 2, 218, 125 EURPrint Articles. Total Value: 87, 980 EUR

• Active Families• Young Couples

• Skiing, Snowboarding, Outdoor Activities

• Apre Ski • Sami Culture

• Shopping and Restaurants

Åre skistar

Press trip with the NTV TV Channel to Åre

Russian TV program “Their habits”Date of broadcast: July, 6th, 2013

Theme: Moose farm in Åre and Sami Culture

Timing: 00:00 - 09:45

Length: 09 min 45 sec

Media Value: 2, 218, 125 EUR

Link: http://ihnravy.ntv.ru/sujet/13923/

Press trip with the NTV TV Channel to Åre

Russian TV program “Their habits”Date of broadcast: July, 20th, 2013

Theme: Skiing in Åre, Glassblowing, chocolate factory, etc.

Timing: 00:00 - 09:35

Length: 09 min 35 sec

Media Value: 2, 092, 272 EUR

Link:http://ihnravy.ntv.ru/sujet/14063/

Total Media Value of NTV broadcasts: 8 746 647 EUR

Press trips to Åre in January 2013 Theme/ Message

Press trip dates Media Type Media

value/Traffic Size Date Link:

Skiing in Åre

January 2013

”In Style” magazine Women and lifestyle magazine 62, 808 EUR 2 pages February 2013 http://bit.ly/

Mc5UuT

”ELLE” magazine Women and lifestyle magazine 34, 217 EUR 1 page December 2013 http://bit.ly/

1bHP1Va

natalikka.livejournal.com Travel and Food Blogger

773 position in the total rating 3 posts February-

March 2013

http://bit.ly/108CpAp

http://bit.ly/11sNjLk

http://bit.ly/19lfjtk

“Za Rubezhom” (“Abroad”) magazine Travel magazine Is going to be published in March 2014

“Voyage” magazine Leisure and Travel Is going to be published in May 2014

Press trip to Åre in January 2013

“In Style” magazine Date of publication: February 2013

Circulation: 200 , 000 copies

Volume: 2 pages

Media Value: 62, 808 EUR

Link: http://bit.ly/Mc5UuT

“ELLE” magazine Date of publication: December 2013

Circulation: 220, 000 copies

Volume: 1 page

Media Value: 34 , 217 EUR

Link: http://bit.ly/1gzbzqz

Press trip to Åre in January 2013

Travel and Food Blogger Natalia Petrova

Dates of publication: March-April 2013

Amount: 3 posts

Links:

http://bit.ly/108CpAp

http://bit.ly/11sNjLk

http://bit.ly/19lfjtk

Press trip to Åre in January 2013

Press trips to Åre in March 2013

Theme/ Message

Press trip dates Media Type

Media Value/Tr

afficSize Date Link:

Skiing in Åre March 2013

”Aeroflot Style”magazine

Inflight magazine. 85, 000 copies (Reach per month is 700,

000 contacts, more than 16 mln

passengers per year)

49, 531 EUR 2 pages November

2013

http://bit.ly/

1fv0Vx0

”Aeroflot” magazine Russian inflight

magazine. Largest Russian airlines.

1, 380, 000 EUR 4 pages December

2013

http://bit.ly/1gzbzqz

http://ilyavaliev.livejournal.com Travel blogger

More than

7, 500 LJ registered friends

3 posts March-April 2013

http://bit.ly/13zzzTa

http://bit.ly/

11TpCvz

http://bit.ly/

12CW7FT

Press trip to Åre in March 2013

“Aeroflot Style” magazine Date of publication: November 2013

Circulation: 85, 000 copies

Volume: 2 pages

Media Value: 49, 531 EUR

Link: http://bit.ly/1fv0Vx0

“Aeroflot” magazine Date of publication: December 2013

Circulation: 100, 000 copies

Volume: 4 pages

Media Value: 1, 380, 000 EUR

Link: http://bit.ly/1gzbzqz

Press trip to Åre in March 2013

Russian blogger Ilia Valiev

Dates of publication: March-April 2013

Amount: 3 posts

Links:http://bit.ly/13zzzTahttp://bit.ly/11TpCvzhttp://bit.ly/12CW7FT

Press trip to Åre in March 2013

Articles about Åre Skistar

TV Broadcasts. Total Value: 4, 310, 397 EURPrint Articles. Total Value: 1, 525, 556 EUR Web articles. Total amount : 6

Region Dalarna

• Active Families• Young Couples

• Skiing, Snowboarding, Outdoor Activities• Apre Ski

Press trip with the Your TV St. Petersburg TV Channel to Dalarna

Russian TV program “Big World”Date of broadcast: January, 13th, 2013

Theme: Säfsen and Gronklitt

Timing: 12:30 - 12:56

Length: 02 min 56 sec

Media Value: 430, 000 EUR

Link: http://www.bwtv.spb.ru/2009-07-22-13-32-12/96

Theme/ Message

Press trip dates Media Type Traffic Size Date Link:

Press trip to Kläppen

January 2013

Ruwinter.ru Online winter sport magazine

More than 1, 000

views in total

1 post February 26th, 2013

http://bit.ly/1ggzN6E

Natalikka.livejournal.com Popular Russian blogger

More than 2, 600

subscribed LJ users

2 posts March 2013http://bit.ly/1cpdjBj

http://bit.ly/1bkN4NQ

Skigu.ru Web site about skiing and winter activities

More than 1, 000

views in total

1 post September 24th, 2013

http://bit.ly/1jQnHq9

PR activities in Dalarna campaign. Press trips to Kläppen

Theme/ Message

Press trip dates Media Type Media

Value Size Date Link:

Press trip to Kläppen

January 2013

“Discovery” magazine Travel magazine 107, 234 EUR 6 pages December

2013http://bit.ly/

1bO5zuG

Ilia Kalinov , Russian free lance journalist,

writes for “Geo Traveler”, “Unique Travel” and many

other Russian magazines

Travel magazines Start of winter season of 2014

PR activities in Dalarna campaign. Press trips to Kläppen

Press trip to Kläppen

Online winter sport magazine “Ruwinter.ru”

Dates of publication: February 26th, 2013

Volume: 1 article

Links: http://bit.ly/1ggzN6E

Russian blogger Natalikka

Dates of publication: March, 2013

Amount: 2 posts

Links: http://bit.ly/1cpdjBj http://bit.ly/1bkN4NQ

Press trip to Kläppen

Press trip to Kläppen

Web site about skiing and winter activities “Skigu.ru”

Dates of publication: September 24th, 2013

Volume: 1 article

Links: http://bit.ly/1jQnHq9

Press trip to Kläppen

“Discovery” magazineDate of publication: December 2013

Circulation: 140, 000 copies

Volume: 6 pages

Ad Value: 107, 234 EUR

Link: http://bit.ly/1bO5zuG

Press trips to Säfsen and Idre Fjäll

Theme/ Message Press trip dates Media Type Media Value Size Date Link

Press trip to Säfsen and Idre

Fjäll January 2013

Kommersant GuideLeisure and Travel

Application to Business Newspaper

34, 162 EUR 2 pages

February 28th, 2013

http://bit.ly/

13Z66mX

Sobaka SPb St. Petersburg lifestyle magazine

Planned to be published in spring season of 2014

iknow.travel Travel Web Portal

Press trip to Säfsen and Idre Fjäll

“Kommersant Guide” magazine

Date of publication: February 28th, 2013

Circulation: 85, 000 copies

Volume: 2 pages

Media Value: 34, 162 EUR

Link: http://bit.ly/13Z66mX

Articles about Region Dalarna

TV Broadcasts. Total Value: 430, 000 EURPrint Articles. Total Value: 141, 400 EUR Web articles. Total amount : 20

* The articles in ”Sobaka SPb” magazine and on travel web portal ”Iknow.travel” are going to be published in spring season of 2014.

OTHER PR ACTIVITIES

Newsletter for Travel Operators

News about B2B partners on the largest Russian web portal

for travel operators (13.000 subscribers)

Regular press releases. Examples of articles

VisitSweden Russia Activities. Social media

Social Media: Facebook and TwitterPosts about partners, “Pic of the Day”, actual Swedish news, contests among subscribers

2013 YEAR RESULTS

Total Print Media Value 2013: more than 10 million EUR

More than 300 Printed Pages about Sweden

Total TV Media Value 2013: more than 25 million EUR

More Than 30 Press Trips More than 200 Web Articles

More than 100 TourBusiness NewsLetters 2 Large PR Events

5 Online Radio Broadcasts

More than 200 min TV Broadcasts

2 Press Events under Travel Trade Exhibition and Workshop