PR, BIG DATA AND THE SEMANTIC WEBA n Introduction

GREY BEARDS AND NEW TECHNOLOGIES David Phillips

Political and corporate PR, consultancy and research, author and academic.

How this is going to be hard for practitioners and entrants

EVERYONE At work and play people are connected At the same time people are employees,

consumers, activists and more. The create and consume news created by

everyone News is re-purposed, likes shared and +’d

FOLLOWING THE NEWS Radio, TV,

newspapers, magazines

Facebook, Pinterest, G+, YouTube, Wiki’s and thousands of other channels.

Creators of words, photos, videos, likes and +’s

Re-tweets and shares A mass of information

INFORMATION OR DATA All this content and its URL’s Site location, ownership, user demographics,

date and time used, from which site to which site.

To be able to use it PR has is at a turning point.

Is this information or data

MAKING DATA WORK FOR YOU Traditional needs new solutions News – in the past a taste of newspaper

commentary, radio and TV. Now the most significant information and the

most banal information is in a multitude of channels.

A PROCESS FOR MANAGEMENT There is the opportunity to mix and match

the knowledge and experience of the practitioner.

Perspectives What is important What is positive

What more is there to know?

The code is invisible

A QUICK LOOK AT SEMANTICS

TEACH SOFTWARE TO CURATE

Many applications

A lot of ourcomes

A WORKING EXAMPLE

PR MEETS BIG DATA AND SEMANTICS We saw what big data looks like for the PR

practitioner We saw how we can get information and turn

it into data You learned how to inject professional

insights into Big Data . You now know how to get a competitive

advantage.

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