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POSITIVE ATTITUDE CAHNGES EVERYTHING
DETERMINATION IS THE WAKE-UP CALL TO HUMAN WILL…..
MISSIONMISSION
SEVEN SHOOTERS TO SEVEN SHOOTERS TO PENETRATEPENETRATE……
Demand of our productDemand of our product
Places where mocktails are obtainable Places where mocktails are obtainable
PricePrice
OffersOffers
Willingness in peopleWillingness in people
Diverting trend of mocktailsDiverting trend of mocktails
OUR TOOL FOR SCURTINY-OUR TOOL FOR SCURTINY-RESEARCHRESEARCH
Dawn of our dreamsDawn of our dreams
Scattered in two teamsScattered in two teams
An over whelmed responseAn over whelmed response
Our taskOur task
Insight that mocktail is just a party drinkInsight that mocktail is just a party drink
CONSUMER PROFILECONSUMER PROFILE
AgeAge
OccupationOccupation
LifestyleLifestyle
IncomeIncome
PersonalityPersonality
THE 4 P’s OF MARKETINGTHE 4 P’s OF MARKETING
Product Place
TargetMarket
Price Promotion
SUMMARY OF OUR MARKETING SUMMARY OF OUR MARKETING MIX DECISIONSMIX DECISIONS
PRODUCTPRODUCT PRICEPRICE PLACEPLACE PROMOTIONPROMOTION
ShapeShape-Liquid-Liquid Pricing PolicyPricing Policy--SkimmingSkimming
Place of DistributionPlace of Distribution--R-mall (MULUND)R-mall (MULUND)
AdvertisingAdvertising--Radio,Banners, Radio,Banners, Newspaper & Newspaper &
MagazineMagazine
SizeSize-250ml-250ml DiscountDiscount-50%off -50%off on drinks costing on drinks costing
above Rs.200above Rs.200
TransportationTransportation-Big -Big Bazaar & Door Step Bazaar & Door Step
DeliveryDelivery
PublicityPublicity-Offers -Offers & Discounts& Discounts
ColorColor-Depends on -Depends on mocktailmocktail
OffersOffers-Happy -Happy Hours off on Hours off on
Wednesday & Wednesday & FridayFriday
Market CoverageMarket Coverage--MulundMulund
BudgetBudget--Investment=15,00,000Investment=15,00,000Monthly exp=2,54,000Monthly exp=2,54,000Monthly inc=3,15,000Monthly inc=3,15,000
Profit= 61,000Profit= 61,000
Product ingredientsProduct ingredients--Depends on each Depends on each
Mocktail. But doesn’t Mocktail. But doesn’t contain alcoholcontain alcohol
FEATURES OF OUR MOCK’S FEATURES OF OUR MOCK’S VALLEYVALLEY
Mocktails, no more a party Mocktails, no more a party drinkdrink
Good substituteGood substitute
Reasonable price accompanied Reasonable price accompanied by qualityby quality
Contentment of the customers.Contentment of the customers.
Hospitality venueHospitality venue
Relieved mindRelieved mind
And to experience all this and much more visit at:
MOCKS VALLEY
OUR KEY POINTS FOR SELECTING THE AREAOUR KEY POINTS FOR SELECTING THE AREA
BADA HAI TO BEHTAR HAI!!!
HUM HAI NA!!!
HEART PE DART…
RIGHT LIGHT THERFORE RIGHT SITE…
SUKH SUVIDHA…
JITNE PAS UTNE DUR…
CHANCE PE DANCE…
NISHANA LAGAO PAISA PAO…
CHAPAD PHADKE…
OUR DEVICE FOR SPOTLIGHT…OUR DEVICE FOR SPOTLIGHT…
4 ADVERTISING CHANNELS4 ADVERTISING CHANNELS
NewspapersNewspapers
MagazinesMagazines
BannersBanners
RadioRadio
MAGAZINESMAGAZINES
Mocktails can be described as a smooth blend of only non-alcoholic Mocktails can be described as a smooth blend of only non-alcoholic beverages which could be fresh fruit juices, syrups, cream, herbs and beverages which could be fresh fruit juices, syrups, cream, herbs and spices. Mocktails are designed specially for those who do not take spices. Mocktails are designed specially for those who do not take alcoholic beverages or need to refrain from them. Which means these alcoholic beverages or need to refrain from them. Which means these blends can be enjoyed by people of all ages.… Mocktails are unique blends can be enjoyed by people of all ages.… Mocktails are unique
and refreshing party drinks that don't contain alcohol. In our MOCK’S and refreshing party drinks that don't contain alcohol. In our MOCK’S VALLEY we serve you at reasonable price accompanied by quality and VALLEY we serve you at reasonable price accompanied by quality and
also it is situated in the heart of the city. We provide you with full also it is situated in the heart of the city. We provide you with full contentment of the customers with variety of mocktails. It is a contentment of the customers with variety of mocktails. It is a
hospitality venue that lays equal emphasis on good taste and music. hospitality venue that lays equal emphasis on good taste and music. MOCK’S VALLEY is a place that has something for everyone, be it on a MOCK’S VALLEY is a place that has something for everyone, be it on a weekday or the weekend. One can step out from MOCK’S VALLEY with weekday or the weekend. One can step out from MOCK’S VALLEY with
a relieved mind.a relieved mind.
BANNERSBANNERS
4 PROMOTIONAL TOOLS4 PROMOTIONAL TOOLS
Tie-in promotionsTie-in promotions
DiscountsDiscounts
Contests, sweepstakesContests, sweepstakes
Happy-hours Happy-hours
COUPON
OUR STRUCTUREOUR STRUCTURE
OUR LOGOOUR LOGO
PRICING STRATEGYPRICING STRATEGY
New ArrivalNew Arrival
Incurred Huge InvestmentIncurred Huge Investment
No CompetitorsNo Competitors
Dedicated For MocktailsDedicated For Mocktails
Future PlansFuture Plans
BUDGETBUDGET
INVESTMENT = Rs. 15,00,000INVESTMENT = Rs. 15,00,000
MONTHLY EXPENSES = MONTHLY EXPENSES = Rs. 2,54,000 Rs. 2,54,000
MONTHLY INCOME = Rs. 3,15,000 MONTHLY INCOME = Rs. 3,15,000
PROFIT = Rs. 61,000PROFIT = Rs. 61,000
THE JOURNEY OF 1000 MILES ALWAYS BEGINS WITH 1 SINGLE STEP.
UPCOMING SCENARIO…UPCOMING SCENARIO…
Our BranchesOur Branches
Ads On TelevisionAds On Television
Memberships To 1000 Memberships To 1000
Segment For Calorie Conscious CustomersSegment For Calorie Conscious Customers
Today's Dreams Are Today's Dreams Are Tomorrow's Successes Tomorrow's Successes
Don't be afraid of high hopesDon't be afraid of high hopesor plans that seem to be out of or plans that seem to be out of
reach.reach.Life is meant to be Life is meant to be
experienced,experienced,and every situation allows forand every situation allows for
learning and growth.learning and growth.