Welcome to Amity School of Business (Orientation Program, 15-17 July,2015)

Batch 2015-18,19

*ASB - Mission

To Produce pro - active and creative professionals with functional orientation, who are not only problem solvers or managers but rather, Visionaries and Leaders.4

*ProgrammesValue Addition courses, Common to all programmes

Foreign Business LanguageBehavioral SciencesEnglish & Communication Skills

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*Teaching Pedagogy

LectureTutorialSeminarCase studyGroup-DiscussionRole PlayGuest LectureIndustry Visit23

*Academic events organized by ASB StudentsNational Seminar on Indias Economic Health-Major issues on April 9th, 2015.Corporate Sustainable Development: Reshaping our common future on September 10th, 2010.23

*Exposure to students beyond AcademicsPanel DiscussionAmity Youth FestivalSangathan23

*Placement Cell and Top Recruiters30

Our Top Management

Dr. Ashok K Chauhan Our Honble Founder President

Mr. Atul ChauhanOur Honble Chancellor

Prof. (Dr.) Balvinder ShuklaOur Honble Vice Chancellor

Prof. (Dr.) Gurinder SinghOur Honble Amity Group Additional Vice Chancellor

Prof. (Dr.) Alka MunjalOur Dean (SAA & SS)

Our Dedicated Team(ASB)

Prof.(Dr.)S.K. Dubey, VSMProfessorMBA, M. Tech (IE & OR), Ph.D. Teaching Interest : Operations Management & Quantitative Techniques.Years of Experience: 45 yearsDeputy Director - CoordinationResearch Area : Business Process Reengineering.

Dr. Rishi Dubey Professor Ph.D., MBAProgram CoordinatorTeaching Interest : Management Accounting, Financial Management, Security Analysis and Portfolio ManagementResearch Area : Behavioral Science

Years of Experience : 15 Yrs

Dr. Harjit SinghAssociate. Professor MFC, M. Phil., Ph.D. Teaching Interest : Financial Management, Financial Institutions and Markets.

Years of Experience : 14 Yrs

Research Area : Corporate Restructuring, Mergers and Acquisitions

Ms. Ruchi KhandelwalAsst. Professor - IIIM.I.B., Pursuing Ph.D. Teaching Interest :Marketing Management, Market Research, International Marketing, Strategic Marketing & Business Marketing, Consumer Behavior, Service Marketing Research Area : Operations, Online Marketing.Deputy Director - AcademicsYears of Experience : 14 Yrs

Mr. Jitendra TomarAsst. Professor - IIIM.C.A. , Microsoft Certified Systems Engineer.Teaching Interest :Networking Technologies & Securities, .NET, RDBMS, Visual Studio, SAP and ERP Years of Experience : 15 YrsResearch Area: Cloud Computing & Distributed Architecture

Dr. Priya SolomonAsst. Professor - IIIPh.D. ,M. A. (Eco) UGC- NETTeaching Interest: Financial Management,Financial Accounting, Macro-Economics , Micro-EconomicsResearch Area: Monetary Economics , FinanceYears of Experience : 26 Yrs

Dr. Ruchi JainAsst. Professor - IIIM.B.A., Ph.D. Program Coordinator (III & IV year)Teaching Interest : Marketing Management, Service Marketing, Brand Management, Advertising, CRM & Strategic Management.Research Area : Technology & Innovations in Marketing, Demographics shifts, Entrepreneurship & Green Marketing.Years of Experience : 14 Yrs

Ms. Mona ChaudharyAsst. Professor - IIIMBA, UGC (SLET) qualifiedTeaching Interest :Sales Management ; Direct MarketingResearch Area : Strategic MarketingYears of Experience : 14 Yrs

Dr. Amit K Mishra Asst. Professor -IIIPh.D., MBA, M.Com.

Teaching Interest : Financial Services, Wealth Management

Research Area : Stock Market Analysis

Years of Experience : 12 Yrs

Dr. Supriya JhaAsst. Professor - IIIM.A.(Eco.), Ph.D. , UGC NET, PGDBATeaching Interest :Macro/ Micro Economics, Indian Economy, Research Methodology, Business EnvironmentResearch Area : Indian Economy Years of Experience : 13 Yrs

Mr. Arpan SinhaAsst Professor - IIIM.C.A.Teaching Interest :Computer In Management,E-Commerce,MIS,Java,ComputerNetwork, Etc.Years of Experience : 14 YrsResearch Area : E commerce and Banking Sector

Mr. Gaurav Shreekant Asst. Professor - IIIMBA, M.A. (Economics), UGC NET, Pursuing Ph.D. Teaching Interest : Economics, Business EnvironmentYears of Experience : 15 YrsResearch Area : Fiscal Management

Dr. Deepa KapoorAsst. Professor - IIIPh.D, M.Com, M.B.A., UGC NETProgram Leader 1st Year

Teaching Interest : Marketing research, Marketing.Years of Experience : 11 YrsResearch Area : Services sector, consumer behaviour.

Ms. Divya GoelAsst. Professor - IIMBA (HR), UGC NET, Pursuing Ph.D. Program Leader 1st Year

Teaching Interest :Human Resource management/ Organizational BehaviorResearch Area : Conflict Management, Quality of work life & Corporate Accountability.

Years of Experience : 13 Yrs

Ms. Kushi SharmaAsst. Professor - IIMBA(Mkt. & HRM), UGC NETPursuing Ph.D.Program Leader- IIIrd yearTeaching Interest : Human ResourceYears of Experience : 11 YrsResearch Area Training & Development

Dr. Ashish S. NoelAsst. Professor-IIM.Com, Ph.D. Teaching Interest : Investment Analysis and Portfolio Management, Corporate Tax Planning, Personal Tax PlanningYears of Experience : 11 Yrs

Research Interest: Effect of International Financial events, Changes In Taxation Policy And Finance Act On Indian Economy

Ms. Nidhi GuptaAsst. Professor -IIM.B.A.(Mkt), M.Com., UGC NET, Pursuing Ph.D.Program Leader- IInd year

Teaching Interest : Marketing Management, General Management, Business Law

Research Area : Marketing & General Management.

Years of Experience : 10 Yrs

Dr. Swati Mittal Asst. Professor- IIM.B.A.(HR), M.C.A., Ph.D. Teaching Interest : Management Foundation, Organisation Development & Change, HRM, IT Research Area : Grievance handling system, Performance Management System, Knowledge Mgnt .Years of Experience : 09 Yrs

Ms. Jayashree SapraAsst. Professor-IIMBA(HR), Pursuing Ph.D. Teaching Interest : Human Resource Management, Training And Development, IHRM, Polity And Society, Business CommunicationYears of Experience : 10 Yrs

PL II Yr

Research Area : Human Resource Management

Ms. Nishu SinglaAsst. Professor - IIMBA, M.Phil,Pursuing Ph.D.Teaching Interest :Finance and Entrepreneurship DevelopmentResearch Area : FinanceYears of Experience : 12 Yrs

Ms. Urvashi VermaAsst. Professor - IIM Phil, PGDM, BE, Pursuing Ph.D.Program Leader- IIIYr

Teaching Interest : FinanceYears of Experience : 09 YrsResearch Area : Share buybacks and real options

Ms. Ruchika JeswalAsst. Professor-II M.Sc., MBA, UGC-NET, Pursuing Ph. D. Teaching Interest : Marketing, Brand Management, Customer Relationship ManagementYears of Experience : 13 yearsResearch Area : Customer Relationship Management

Ms. Abhilasha SinghAsst. Professor - IIM.B.A. (Mkt & HR), Pursuing Ph.DTeaching Interest: Marketing Management, Business Mathematics, Business Statistics Research Area : Recent trends in Marketing.Years of Experience : 10 YrsProgram Leader I Yr

Mr. Rajesh Kr. Yadav Asst. Professor - IIMCATeaching Interest :Business Mathematics , System Analysis and Design, Database Management SystemResearch Area : IT Application in E-Governance.Years of Experience : 13 Yrs

Ms. Geetanjali GulatiAsst. Professor - IIMBA , PGDCCEM, Pursuing Ph.D.Teaching Interest :Marketing and Business CommunicationYears of Experience : 07 YrsResearch Area : Experimental Marketing

Ms. Deepali Anand ChopraAsst. Professor - IIMBA, M Phil,Pursuing Ph.D.

Teaching Interest : Marketing Years of Experience : 10 YrsResearch Area: Consumer Behaviour

Ms. Bhawana GuptaAsst. Professor - IMCA, MBA, M.Phil., Pursuing Ph.D.

Program Leader II YearTeaching Interest :Computer in Management, Analysis and Design of Business System, E-commerce, Management Information system, DBMS etc.Research Area : Information TechnologyYears of Experience : 10 Yrs

Ms. Geetika JainAsst. Professor - IB.Tech, MBA, UGCNET, Pursuing Ph.DTeaching Interest : Marketing, Information TechnologyYears of Experience : 09 YrsResearch Area : Brand Management

Ms. Princy AgarwalAsst. Professor - IB. Tech, MBATeaching Interest : Operation ManagementYears of Experience : 07 YrsResearch Area : Rural Management

Ms. Manita MatharuAsst. Professor - I M. Com., PGDBM ,M. Phil, Pursuing Ph. D.Teaching Interest : Marketing Management, Retail Marketing Management, Advertising & Sales Promotion, Services MarketingYears of Experience : 14 YrsResearch Area : Retail Marketing & Consumer Behavior

Ms. Richa ManochaAsst. Professor - IMBATeaching Interest : Human Resource Management, Business Communication Years of Experience : 06 YrsResearch Interest: Organizational Behavior, Human Resource Management

Dr. Mitushi SinghAsst. Professor - IPh.D. ,MBATeaching Interest : Human Resource Management, Research Methodology Years of Experience : 07 YrsResearch Area : HR Practices In Indian Retail Industry

Ms. Rajshree PandaAsst. Professor - IMBA, Pursuing Ph.DTeaching Interest : MarketingYears of Experience : 07 YrsResearch Area : Cross culture ,Consumer Behavior, International Marketing.

Ms. Ashima AhujaAsst. Professor - IMBATeaching Interest : Brand Management, Advertising sales and promotion, Marketing Management Years of Experience : 06 YrsResearch Area : Marketing and General Management

Dr Pratibha GargAsst. Professor - IPh.D , MBA, B.Tech.Teaching Interest : Operation Research and Human Resourse ManagementYears of Experience : 14 YrsResearch Area : OR & HR

Ms. Aditi BathejaAsst. Professor - IMBA , UGC-NETTeaching Interest : Communication skills and MarketingYears of Experience : 05 YearsResearch Area : Marketing

Dr. Shruti RanaAsst. Professor - IMBA, Ph.D.Teaching Interest : Marketing, Corporate Communication and Brand Management Years of Experience : 14 YrsResearch Area : Marketing and HR

Ms. Soumya PandeyAsst. Professor - IM.COM , UGC NETTeaching Interest : FinanceYears of Experience : 3 YrsResearch Area : Port Folio Management

Dr. Ruby SengerAsst. Professor-I

Ph.D, UGC-NET, MBA, B.Tech. Teaching Interest : Human Resource Management, International Human Resource Management, Organizational BehaviorYears of Experience : 05 yearsResearch Area : Talent Management, Role Satisfaction, Psychological Empowerment

Dr. Deepti AggrawalAsst. Professor-I

Ph.D, M. Sc. Teaching Interest : Operational Research, Quantitative Techniques, Business StatisticsYears of Experience : 05 yearsResearch Area :Operational Research, Modeling in Software Reliability and Marketing Management

Dr. Kumar ShalenderAsst. Professor Ph.D., PGDM, B.TechTeaching Interest : Strategic & Marketing Management

Years of Experience : 07

Research Area :Flexible System Management, Marketing Orientation, Strategic approach to Marketing

Supporting Staff

Mr. Arun KumarMr. Suresh MishraMr. Anil Chandel

Ms.Beena MarkoseMs. Neelam RainaMs. Surbhi SharmaMs. Rekha Kanodia

Other Supporting Staffs

Mr. Vijay Suyal Mr. Bhagwat Singh

Mr. Ramesh Singh Mr. Praveen Kumar

Mr. Arjun Singh

Dr. (Prof.) Sushil Kumar SharmaDirectorM. Com., Ph.D., UGC Research Awardee in Management Teaching Interest : Strategic Management and Marketing Years of Experience: 31 years

Research Area : Strategic Management.

Initial Evaluation through Proficiency Test15-07-2015

Basic questions.

What to be taught? CourseWho will teach? FacultyWhere to be taught? InfrastructureWhat is the result? Job/business

ASB - ProgrammesBBABBA Finance and AccountingBBA Family Business ManagementBBA Marketing and SalesBBA+MBA (Dual Degree)

BBA

Bachelor of Business Administration is a professional degree programme.Oldest programme offered under the flagship of Amity University.The programme is divided into six semesters.

BBA (F&A), BBA (M&S), BBA (FBM)Specialized BBA programmes have been well received both by students and industry.BBA (F&A) and BBA (M&S) has been designed considering the sharp interest and inclination of the students in the fields of Finance and Marketing respectively.BBA (FBM) is especially useful for students who would like to join their own business after their graduation.

Programme: BBA, BBA(F&A), BBA(M&S), BBA(FBM)

CoursesSem-1Sem-2SBSem-3Sem-4SBSem-5Sem-6Core Courses 151611818366Allied Courses 66----VAC444444SAP Courses0-90-90-160-16Specialization Electives69-12Domain Electives 0-10-10-330-3Open Electives 0-10-10-30-30-3Skill Enhancement Courses0-20-2NTCC1(e)0-36/36/3OABC0-10-10-10-1

Total252624252525Total Minimum Credit Unit for the Programme - 150

Programme Objectives

The students who complete the programme will be able to describe the theories and practices of management.will also be able to manage the business activities through decision-making.will be able to learn foreign business language, communication skills, behavioral science that inculcate and augment soft skills.will be able to demonstrate multi- skill development by participating in industry visits, guest lectures by eminent industry speakers, summer internships and projects.

Learning Outcomes

The students who complete the programme will be ableto evaluate the economic and business environment of an organization.to demonstrate effective communication skills required in a professional contextto demonstrate knowledge of and the ability to use appropriate management information.to develop comprehension of various functional areas of business management and will be able to apply the same as the case merits.to demonstrate effective analytical and critical-thinking skills in an organizational context and acquire basic entrepreneurial skills to undertake domestic and / or international endeavors. to work effectively in a team situation through competencies built by means of specially designed courses in Behavioral Science.

Competencies and Skills developedManagement Knowledge Research Literacy and Learning skillsLeveraging information technology Problem Solving Effective Business Communication Leadership and Behavior skills Global Manager Ethics and Professional ConductProfessionalism and Entrepreneurship Lifelong Learning Decision Making Social Networking Skills

Employability

Industries: Consultancy firms RetailHospitality HealthcareInformation Technology HR, Recruitment, Training & Placement Consultant

Profiles:Management Trainee Marketing Executive Customer Relationship Manager Trainee HR Client Servicing Research Associate

BBA+MBA (Dual Degree)The BBA+ MBA dual degree program aims at developing business leaders having functional knowledge of all the domains of management.The purpose of the program is to develop in the students an aptitude to meet challenges in the business environment effectively and cultivate the power of logical thought, creative imagination, critical enquiry and independent judgment in a context of application to become reflective practitioners.

Dual Degree Programme (BBA+MBA)

CoursesSem1Sem2SBSem-3Sem-4SBSem-5Sem-6SBSem-7Sem-8SBSem-9Core Courses 18191212139938-9934Allied Courses 66-------VAC444444444SAP Courses0-160-160-160-16-Specialization Electives ----9-129-129-129-129-12Domain Electives 0-10-10-10-30-30-30-30-30-3Open Electives 0-10-10-10-30-30-3-0-3-Skill Enhancement Courses0-20-2NTCC--1(e)0-33 (e) +0-33-63(e)23 (e) + 10(D)OABC0-10-10-10-10-10-1Total282927282828272730Total Minimum Credit Unit for the Programme: 252

Programme ObjectivesThe students who complete the programmewill develop an integrated knowledge and demonstrate ability to perform as management professionals. will develop executive personality, intellectual ability and managerial skills through an appropriate blending of business and general education while throwing light on research oriented approach will demonstrate well-developed problem solving skills including the ability to recognize problems, analyze uncertain situations.are prepared so as to get entry level managerial positions in any organization with good interpersonal and business skills.develop the spirit of entrepreneurship and students evolve into business tycoons and wealth creators in the years to come.

Programme ObjectivesThe students who complete the programmedemonstrate multi-skill development by participating in industry visits, guest lectures by eminent industry speakers, summer internships and projects. are further enhanced with the specially value added courses such as foreign business language, communication skills, behavioral science that inculcate and augment soft skills among students.solve managerial & leadership challenges, and are highly environmentally responsible, ethically conscious, and sociallyinvolved good citizens of the country.

Learning OutcomesThe students who complete the programme will be able to meet the complex challenges with confidence and team spirit under any kind of stressful work environment have the necessary skills and attitudes to become more productive employees with innovative learning will be able to design effective & innovative strategies and apply appropriate practices so as to succeed in a global environment. will appeal to organizations that require individuals with knowledge in strategy formulation and implementation that is appropriate for facilitating sustainable international business and trade practices in a dynamic global business.will be able to demonstrate the learning and ability to use appropriate management information technologies and to develop the ability to conduct primary and secondary research, apply appropriate quantitative methods ,analyze, interpret and conclude research findings and provide relevant recommendations for management decision makingwill be able to scan the external environment so as to identify need gaps that be addressed through entrepreneurial ventures and innovative products / services.

Learning OutcomesThe students who complete the programme are able to reflect upon andexplore business problems in depth,to develop informed managerial decisions to tackle them,and to demonstrate ability to pursue new knowledge necessary to manage people and processes in dynamic local and international business environments.will be able to work effectively in a teams and groups , understand the importance of self , socially responsible and ethically honest citizen through specially designed courses in Behavioral Science throughout the tenure of their programwill be able to manage cross cultural intelligence that will allow them to work in international markets, and collaborate with people across the globe to create innovative products/ services.will be able to demonstrate knowledge and appropriate competencies in human resource management, operations management, marketing management, and organizational behavior with focus on ethical values .

Competencies and Skills developedManagement Knowledge Research Literacy and Learning skillsLeveraging information technology Problem Solving Effective Business Communication Leadership and Behavior skills Global Manager Ethics and Professional ConductProfessionalism and Entrepreneurship Lifelong Learning Decision Making Social Networking Skills

Study Abroad Programme

We develop the students to deal at global level through various programmes in different countries.

Employability

Industries: Consultancy firmsRetailHospitalityHealthcareInformation Technology HR, Recruitment, Training & Placement ConsultantEducationProfiles:Management Trainee Marketing Executive Customer Relationship Manager Trainee HR Client Servicing Research Associate

Maintain Discipline

AttendancePunctualityRespects your staff and seniorsInvolvement in various activitiesResolve your problem with ASB..

Thank You

Wish you all the best.Good luck

ASB Family

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