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    What is Business Intelligence???

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    Business IntelligenceAnswers two of three questions that drive better performance

    Finance

    Product

    Development

    Operations

    Human

    Resources

    Customer

    Service

    Marketing

    Sales

    Why?

    How are we doing?

    What should we be doing?

    IT/Systems

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    Business intelligence (BI)

    BI technologies provide historical, current,and predictive views of business operations.

    Common functions of business intelligence

    technologies are reporting, online analyticalprocessing, analytics, business performance

    management.

    Business intelligence aims to support betterbusiness decision-making. Thus a BI system

    can be called a decision support system

    (DSS)

    http://en.wikipedia.org/wiki/Online_analytical_processinghttp://en.wikipedia.org/wiki/Online_analytical_processinghttp://en.wikipedia.org/wiki/Analyticshttp://en.wikipedia.org/wiki/Business_performance_managementhttp://en.wikipedia.org/wiki/Business_performance_managementhttp://en.wikipedia.org/wiki/Decision_support_systemhttp://en.wikipedia.org/wiki/Decision_support_systemhttp://en.wikipedia.org/wiki/Business_performance_managementhttp://en.wikipedia.org/wiki/Business_performance_managementhttp://en.wikipedia.org/wiki/Analyticshttp://en.wikipedia.org/wiki/Online_analytical_processinghttp://en.wikipedia.org/wiki/Online_analytical_processing
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    Business analytics:

    Querying, reporting, OLAP, and alert toolscan answer questions such as what

    happened, how many, how often, where the

    problem is, and what actions are needed.

    Business analytics can answer questions

    like why is this happening, what if these

    trends continue, what will happen next (that

    is, predict), what is the best that can happen

    (that is, optimize).

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    Introducing IBM Cognos

    Business Intelligence Make more informed, faster, and more aligned decisions

    Full range of BI capabilities for all user communities to receive

    relevant information how, when and where it is needed

    Open enterprise-class platform to provide IT cost-effectively

    scale to meet growing user demands

    Frameworks and proven practices provide the expertise toensure success on the journey to performance management

    Reporting Analysis Dashboards Scorecarding

    Why? How are

    we doing?

    Web Office SearchMobile

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    Answering the question How

    Are We Doing? Dashboards

    Provides at-a-glance, high impactviews of complex information

    Helps quick focus on issues thatneed attention and action

    Are highly visual and intuitive

    Combines information acrossdisparate sources

    Scorecarding

    Provides instant measurementrelative to targets and benchmarks

    Aligns decisions and tactics with

    strategic initiatives Supports scorecarding

    methodologies

    Ensures ownership andaccountability

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    Answering the question

    Why? Reporting

    Provides full breadth of reporttypes

    Delivers consistent informationacross all types of report output

    Can be personalized and targeted

    Provides access via email, portal,MS-Office, search and mobiledevices etc.

    Analysis

    Performs complex analysis and

    scenario modeling easily andquickly

    Gets to the why behind trends toreveal symptoms and causes

    Moves from summary level todetail levels of informationeffortlessly

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    Cognos 8 BI is a complete web based,Dynamibusiness Intelligence Reporting solution from

    IBM.

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    Analysis:

    IBM Cognos 8 BI Analysis enables the

    interactive exploration of information regardless

    of where the data is stored (online analytical

    processing OLAP)

    It is particularly useful for managers and

    analysts who need to analyze and report

    trends in organizational performance.

    Robust analysis

    Perform complex analysis quickly and easily to

    get to the "why" behind an event or action to

    improve business performance

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    Reporting IBM Cognos 8 BI Reporting enables you to make

    smarter business decisions by providing acomprehensive set of reporting capabilities and

    access to the information you need.

    Reporting with IBM Cognos 8 BI delivers a single,Web-based solution for all components of the

    reporting lifecycle

    Self-service reporting enables business users to

    get the information they need quickly and easilywithout relying on IT.

    Author once, access anywhere enables IT to

    create a single report that users can access on

    multiple devices, in 25+ languages, in multiple

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    Overview of Cognos 8.4 BI

    Features open data access

    Professional reporting

    detailed analysis

    dimensional reporting and dashboarding deep, large data comparative analysis

    extended self-service reporting

    integrated portal

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    At-a-glance view of

    operational and financial

    performanceBUSINESS

    MANAGER

    FINANCIAL &

    BUSINESS ANALYST

    Fast access to relevantinformation to make better

    operational decisions

    Free to explore and

    analyze data frommultiple sources

    Receive scheduled,

    personalized content

    and subscribe to most

    relevant to their role

    Reach More UserCommunitiesUsers receive information how, when and where it is needed

    EMPLOYEES

    EXECUTIVE

    CUSTOMER &

    PARTNERS

    Secure access to

    information over the

    web with no training

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    BI web based components

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    March-2006 COGNOS 8BI TOOLS

    Cognos Connection

    Cognos 8AaaaaaBI Client User Interfa

    Query

    Studio

    Report

    Studio

    Framework Manager

    Data

    Sources

    Report

    Viewer

    Analysis

    Studio

    Event

    Studio

    Architecture of

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    Cognos Connection

    June-2006 COGNOS 8 Cognos Connection

    Cognos Connection(Web portal)

    Query Studio

    Report Studio

    Report Viewer

    Analysis Studio

    Event Studio

    Ad hoc Reporting

    Report Authoring

    Viewer

    Analysis

    Event Cycle Mgmt.

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    Query Studio- Self

    ServiceReporting Cognos 8 BI provides extended formatting, filtering, and calculations

    for ad hoc reports.

    HighlightExceptional Data

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    Report Studio contains several report typesto structure your reports.

    Different report types can be combined on

    the same page.

    Report Studio:

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    Insertable

    Objects

    Pane

    Propertie

    s Pane

    Work

    Area

    Explorer Bar Toolbar

    Report Studio Environment

    Use the toolbars, panes, and work area tocreate and enhance reports.

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    Charts

    Charts are a graphical way of representing data.

    Column charts

    Bar chartsLine

    Pie

    Area

    Point

    Radial

    Gauge

    Maps

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    Charts-Report Studio

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    Prompts

    Prompts are user interface controls to requestuser input at runtime

    Text Box Prompt

    Value Prompt

    Select & Search prompt

    Date prompt

    Time prompt Date/Time prompt

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    Prompts:

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    Dashboard:

    IBM Cognos 8 Business Intelligencedelivers the full range of dashboards to

    help you monitor, measure and manage

    corporate performance.

    Dashboards provide an at a glance view of

    business performance for many individuals

    in an organization and provide an entry

    point for digging deeper into root causes.

    Deliver a high degree of visualization with

    graphs, gauges and charts.

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    DashBoard

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    Design Informative Executive

    Dashboards You can design informative dashboards using the extensive

    capabilities of Report Studio.

    A l i St di D L D t

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    Analysis Studio-Deep, Large Data

    Comparative Analysis

    Data in cubes can contain vast amounts of recordsmaking an analysis very large.

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    Thank you..