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Rich Media at Work

How the integration o multimedia

and the web transorms the way

businesses communicate and compete

Steve Vonder Haar | Research Director

Interactive Media Strategies


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Table o contents

I. Executive summary 1

II. Data collection methodology 2

III. Characteristics o todays active rich media organizations 2

IV. Rich media makes its mark on the enterprise 3

V. Evaluating the eectiveness and value o enterprise rich media 5

VI. Expanding the horizon o rich media with archiving and content management 7

VII. Conclusions and recommendations 9

About the author 10

About Interactive Media Strategies 10

About Sonic Foundry 10


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I. Executive summary

A growing cadre o organizations is discovering the power o integrated web communications technology that combines

the exibility o anytime/anywhere Internet access with the attention-grabbing qualities o multimedia content. Oten called

rich media, this orm o web communications melds online audio and video with computer-driven applications to produce

engaging and memorable web presentations. Rich media today is emerging as a cornerstone o next-generation enterprise

communications, playing a key role in helping corporations develop a signicant business advantage. In short, rich media isthe uture o eective communications in the workplace.

To quantiy the impact rich media can have on business, this years IMS Rich Media at Work Survey paints the picture o how

todays pioneers in embracing rich media deploy, use and perceive the technology. Insights gleaned rom these survey responses

provide a roadmap all executives can ollow to best capitalize on growing rich media adoption and to evaluate, implement and

justiy the deployment o the technology within their own organizations.

These survey results also highlight how this technology is

poised to transorm the nature o enterprise communications.

The scope o rich media deployment is growing and its

impact on day-to-day business activities is expanding. In the

process, executives are coming to see rich media not only as atechnology that helps their company save money, but also as

a solution that can help them achieve their communications

objectives. This report synthesizes the shared experiences o

more than 600 executives at organizations producing at least

10 rich media events per year, emphasizing how this group

perceives the value o multimedia-enriched communications

and how they gauge the return on investment (ROI) generated

rom rich media deployment.

For purposes o this survey, rich media is dened as the integration o online audio and/or video with one or more PC-based

applications, such as PowerPoint slides, opinion polls or text downloads. Sometimes reerred to as webcasts, these integrated

presentations are distributed via Internet-style networks and can be accessed by users on a live or on-demand basis.

The range o applications or rich media is broad and varied. From the Rich Media at Work Survey, it is clear the technology is

emerging as a solution that enables online delivery o everything rom executive presentations and employee training to

customer support and product launches. For instance, nearly three quarters o executives questioned in this December 2005

survey say they have deployed the technology or executive presentations (Exhibit 1). More than 10 dierent applications are

deployed by more than 60% o the companies polled in the survey, underscoring rich medias exibility as a broad-based

communications platorm or the enterprise.

Results rom the survey serve to challenge some o the conventional wisdom associated with the deployment o rich media in

the corporate sector today:

Rich media is not only or large companies: While the biggest share o r ich media deployment comes rom companies withmore than 5,000 employees, usage and budgets or the technology are growing substantially among mid-sized companies.

Rich media is not a novelty or technical geeks:Those who are productively using the technology come rom all walks o

corporate lie rom C-level executives and administrators to executives in unctional departments such as accounting,

manuacturing and marketing. The penetration rates or rich media among these groups is as high as it is among individuals

who work in the IT department.

Rich media investments continue to grow: Forty-our percent o companies represented in the survey spend more than

$100,000 annually on rich media technology, creating a large base o enterprises with signicant commitment to its deployment

and poised to reap the substantial communication benets o rich media.

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In this report, survey results will be used to prole the types o companies deploying rich media today, how the technology

is being used and how executives perceive and justiy the value o the investments in rich media capabilities. The aggregated

experiences o these early rich media adopters provide an objective lesson on what other executives should expect as they begin

employing rich media in their own day-to-day business activities.

II. Data collection methodologyData presented in this report comes rom the IMS Rich Media at Work Survey an in-depth segment o the annual IMS Enterprise

Web Communications Survey, completed in December, 2005. Conducted by research rm Interactive Media Strategies, the Rich

Media at Work Survey polled executives rom 689 companies deploying 10 or more online rich media events annually.

Survey respondents were selected rom 1,202 members o a management and executive survey panel who participated in a

survey on corporate web communications trends. Respondents working at companies deploying 10 or more online rich media

events annually were included in the Rich Media at Work Survey a project designed specically to prole deployment patterns

o organizations that use the technology on a regular basis. Survey respondents were asked 72 questions (most in multiple

choice ormat) via an online questionnaire.

III. Characteristics o todays active rich media organizations

The democratization o rich media is in ull bloom in todays enterprise sector. Once thought o as a technology reserved

exclusively or Fortune 500 companies and their massive IT budgets, enterprise multimedia has now evolved into a technology

that is aordable or companies across the business spectrum.

A little more than one-quarter o the respondents in the Rich Media at Work Survey work at companies with more than 5,000

employees. Another 36% o respondents work at mid-size companies with 1,000 to 4,999 employees. With a survey groupconsisting exclusively o executives rom companies deploying at least 10 online rich media events annually, the representation

o survey respondents rom smaller organizations is more extensive than seen in surveys conducted in previous years by Interactive

Media Strategies. More than one-third o the respondents in the Rich Media at Work Survey come rom rms employing less

than 1,000 people.

Respondent groups were spread across a variety o industry vertical sectors. The technology sector was the most heavily

represented in the survey, accounting or 24% o all respondents in the survey. Signicant representation also came rom the

manuacturing, nancial services and health care sectors, each with more than 10% o respondents in the survey.

Implementation o rich media can be seen, in part, as a proxy or the role that communications can play in determining a

companys success. In the world o nancial services, or instance, the ability to distribute inormation quickly and efciently is a

dierentiator that has a undamental impact on an organizations prot-making capabilities. In much the same way that nancialservices rms were the rst to embrace the power o the narrowband web to distribute basic text-driven updates, they today are

trailblazing the implementation o web audio and video to improve the way their executives distribute inormation to colleagues

and customers.

A surprisingly high percentage o survey respondents have been personally involved in creating online rich media presentations.

This results rom the relatively high positions o authority held by the majority o survey respondents.

Higher ranking executives, such as presidents and CEOs, are more likely than others to actually participate in the development o

multimedia-enhanced online events. Twenty-two percent o survey respondents say they participated in the development o rich

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media events on a weekly basis (Exhibit 2). Another 31% say

they participate in developing online rich media presentations

at least monthly. Only one-th (20%) o respondents say they

have never participated in the development o an online rich

media event.

The high rate o participation in content creation among

high-level executives is a harbinger o broader adoption oenterprise multimedia technology throughout the corporate

sector. As executives recognize the value o multimedia-

enriched communications in their own day-to-day business

activities, they are more likely to authorize its deployment

at deeper levels o their organizations to promote increased

work orce productivity.

IV. Rich media makes its mark on the enterpriseThe extent o rich media deployment within an organization

varies even among companies that are putting the technology

to work on a consistent basis. Deployment levels among Rich

Media at Work Survey participants illustrate the extent to which

rich media is becoming an integral part o day-to-day communi-

cations at a growing number o rms. Nearly 40% o respondents

say their companies deploy more than 50 rich media events annually

with another 29% reporting deployment levels o between 30

and 49 events per year (Exhibit 3).

These results highlight the growing role that enterprise rich

media is playing in the corporate communications process. At

the requency level o 50 or more rich media events per year,

the technology begins to establish itsel as a mainstream

communications platorm to convey important inormation to

employees, partners, customers and prospects.

Signicant commitments to rich media spending

O the companies questioned in the survey, only 14% said theyspent less than $10,000 on rich media technology in 2005. More

than one-th (21%) o respondents said they allocated a budget

in excess o $500,000 or deployment o the technology last year,

pointing toward the relative importance o rich media in annual

budgeting. The sweet spot or rich media investments lands

somewhere in between. A ull 65% o respondents said their

organizations spent between $10,000 and $500,000 on the

technology in 2005 (Exhibit 4).

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And the group o organizations with signicant budgets or rich media deployment is poised to grow. Thirteen percent o survey

respondents say their company plans to boost rich media budgets by more than 25% in 2006. Another 42% o survey respondents

say their organizations will increase rich media spending by up to 25% over 2005 levels in the upcoming year.

Rich media most commonly deployed or internal communications

The two most commonly deployed uses o rich

media technology ocus on implementations

designed to improve internal communications.Historically, large companies employed the tech-

nology to streamline communications between

distant ofces. While many companies are beginning

to look beyond the boundaries o the corporate re-

wall to use rich media in outbound communications

applications, internally ocused applications continue

to top the list generating the most signicant levels

o use o the technology. Deployment levels o rich

media are highest or executive presentations and

employee training, with each application being

deployed by 73% o organizations represented inthe survey.

However, other rich media applications are not ar behind the two leading internal communications applications, with all

applications earning deployment penetration between 61% and 69% o all companies in the survey.

Companies that have deployed online multimedia are also beginning to expand their use o the technology or outward-bound

orms o communications. As illustrated in Exhibit 5, the portion o the survey group considering their initial deployment o out-

ward-bound applications, such as product launches and trade show presentations, is larger than those mulling their rst deploy-

ment o internal applications such as employee training.

The current deployment o rich media or a wide range o applications coupled with plans to boost deployment highlights the

exible role rich media can play in enterprise communications. In short, the gap in deployment in between internal and exter-nal uses o rich media is narrowing. This trend underscores the notion that multimedia is not a one-trick technology that helps

companies accomplish one specic communications goal. Rather, it can and should be viewed as a pervasive communications

platorm touching all acets o a companys operations.

Business applications or rich media are plentiul

Finding ways to productively implement web audio

and video should be among the least o concerns or

companies deploying rich media technology. For example,

45% o respondents in the Rich Media at Work Survey

report that they participate in ve or more meetings

weekly in which PowerPoint presentations are used. Only8% o survey respondents report complete reedom rom

PowerPoint driven meetings (Exhibit 6). Any traditional

one-to-many meeting that incorporates a PowerPoint

presentation is an easy candidate to be digitally captured

or online distribution.

The sheer volume o PowerPoint-driven meetings that

do not reach beyond the walls o the conerence room

represents a wasted opportunity o massive proportions.

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By recording presentations that are already taking place and then making them available to employees later, companies make the

inormation shared at these meetings more broadly accessible. This paves the way or more exible orms o inormation sharing

while opening a treasure chest o untapped intellectual property within an organization.

Most practically, the digital capture o PowerPoint-driven meetings makes it possible to share key inormation with audiences

otherwise unable to attend a specic meeting. Once presentations are recorded, they can be accessed at a time most convenient

to the attendee allowing executives to stay in the ow o corporate inormation even i they are addressing other job duties at

the time o the live presentation.

Not only does digital capture o meetings allow or the time-shiting o corporate communications, it can expand the audience

that key executives can reach with a single presentation. Using the technology, subject matter experts can not only personally

convey their message to executives participating in the meeting but also can reach a broader range o employees who previ-

ously have not had the opportunity to learn rom the best and the brightest within their organization.

Even with broader usage o rich media in todays enterprise, the technology is only scratching the surace o its potential as a

medium or transerring institutional knowledge within an organization. The widespread use o PowerPoint in daily business

activities highlights the extensive number o meetings that could viably be captured and made available online, either to live

audiences or or uture on-demand access, through rich media technologies.

Building upon videoconerencings oundation

Similarly, the extent to which a company uses other network-based multimedia technologies such as videoconerencing contributes

to the adoption o online rich media. Notably, 43% o survey respondents who say their organization uses videoconerencing

have also deployed technology enabling videoconerencing content to be distributed via the web. O those organizations that

do not yet provide web access to videoconerencing meetings or presentations (or example, executive briengs or all-hands

meetings), 50% indicate interest in web distribution capabilities or live and/or on-demand access o the videoconerence.

This signicant overlap between the worlds o videoconerencing and web multimedia highlights how the two technologies

complement one another to address dierent communications issues. Videoconerencing enables superior quality multimedia

connections, but is typically to a limited number o parties. Web multimedia enables the distribution o audio- and video-enhanced

content to any PC user with Internet access. Companies that are already amiliar with the eectiveness o traditional video-

conerencing can easily embrace widespread distribution o multimedia-enriched presentations via the web.

V. Evaluating the eectiveness and value o enterprise rich media

While many in the corporate sector have yet

to experience multimedia-enriched events on

their enterprise network, those who are amiliar

with the technology ully recognize its value as a

communications tool. Nine out o 10 executives

at companies requently deploying rich media

describe the technology as an eective commu-

nications tool.

The actors that contribute to this perceived

eectiveness are varied. As illustrated in Exhibit 7,

cutting travel costs and improving comprehension

share top billing as the two most widely

cited actors (48% o survey respondents)

inuencing the perceived eectiveness o web

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communications. Following closely behind as a mea-

sure o eectiveness is improving productivity. These

results show that the measurement o rich media

eectiveness is oten based on more than just raw cost-

savings calculated through a nancial spreadsheet.

When determining ROI, executives truly begin looking

beyond dollar signs to the more intangible commu-

nication benets or specic rich media applications.

For instance, when asked specically about the ROI

benets o executive presentations incorporating

rich media, the top actor cited by survey respondents

was the more efcient use o executives time. The purely

nancial considerations o reduced costs ranked only

as the third most requently mentioned ROI measure

or rich media executive presentations (Exhibit 8).

This data points to the importance o executives perceptions o rich media when engaged in the purchase decision process. I

decision makers view r ich media purely as a technology, more emphasis will be placed on the raw nancial benet generated by

its deployment. But as executives start to view rich media as a strategic communications platorm, it comes to be judged not as a

technology, but as a solution that helps them achieve their business objectives.

This also helps explain in part the emerging corporate digital divide when it comes to the deployment o rich media in the enter-

prise. Put simply, some companies get it. They witness rsthand the corporate value o rich media, deploy rich media extensively

and are likely to increase their annual budgets or rich media. Other companies are let on the sidelines with little interest or

investing in rich media technology. Those not exposed to rich media do not ully understand its value and are less likely to

champion investment in the technology. Executives must ask themselves whether they risk putting their companies at a

competitive disadvantage by not recognizing the communication benets that can result rom the adoption o rich media.

Purchase criteria expand beyond basic nancial ROI

Undoubtedly, nancial considerations will play an integral role in any organizational decision to invest in rich media. But theimpact o intangible benets cannot be discounted. Links between ROI considerations and purchase are apparent, yet they do

not tell the entire story or those mulling an investment in a rich media solution.

When asked directly about the criteria used in the purchase process, respondents in the Rich Media at Work Survey did not ock

around traditional nancial ROI issues. Rather, the hot button issue related specically to the purchase decision process was ease

o use (Exhibit 9 ). When asked to name the top

three criteria used in the selection o a rich media

solution, more than hal o survey respondents

(57% in all) cited ease o use as one o the top three

criteria used in the vendor selection decision.

Content security was the second most requentlycited criteria or rich media solution selection with

46% o respondents choosing it as one o the top

three actors impacting their purchase decision.

Nearly one-ourth o all respondents (24%) say they

absolutely would not deploy rich media without

some guaranteed level o security. Another 53% o

all respondents describe security as very important

with 19% o respondents categorizing the need

or security in rich media content creation and

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distribution to be somewhat important. This purchasing ocus on issues such as ease o use and content security represent a

coming o age or the enterprise multimedia sector. In years past, the biggest challenge acing vendors o this technology was

simply convincing executives that multimedia could play a key role as a tool enabling more eective enterprise communica-

tions. Among those companies using rich media consistently, concerns over the useulness o the technology have given way

to more traditional concerns that decision makers invoke when evaluating the deployment o almost any type o technology in

the enterprise. In essence, those using rich media have graduated rom thinking about the technology as a novelty to evaluating

individual vendors based on the undamental technical merits o their solution.

VI. Expanding the horizon o rich media with archiving andcontent management

The live distribution o online multimedia-enriched events has long been perceived as the primary application or rich media

in the enterprise. Allowing individuals to tap into rich media capabilities to attend meetings, training sessions and other corporate

events on a real-time basis helps enterprise users better recognize the cost savings and productivity gains associated with

deploying the technology.

However, usage results rom the Rich Media at Work Survey indicate that on-demand or archived rich media content is increasingly

popular in the corporate sector. Survey participants were asked to estimate the percentage o online multimedia presentations

delivered only as live events, only as on-demand archived events or as both a live and on-demand events.

The TiVo efect expands the useulness o online rich media

On average, survey respondents reported that 41% o rich media events are distributed exclusively on a live basis. That means

59% o all rich media events are developed or on-demand access (either because they were designed that way rom inception or

they were live events archived or later reerence and retrieval).

This reects a growing trend in the enterprise sector that IMS calls The TiVo Eect. In much the same way that digital video

recorders by TiVo give consumers the power to record television programming and watch it on an on-demand basis, executivesexperienced with online multimedia come to value the benets o allowing viewers to watch corporate content at a time that is

convenient to them. A growing demand or convenient corporate programming translates into more extensive use o archiving

and content management tools.

Demand or archiving is on the rise

With the growing need or on-demand content

access in the enterprise comes the growth o

corporate rich media archives that can be accessed

by anyone with the click o a mouse. O all respon-

dents to the Rich Media at Work Survey, 94% say

they engage in some orm o online rich mediacontent archiving. And among this group, the extent

o content archiving is signicant. One third o

the survey audience reports monthly archiving o

between 25 hours and 100 hours o content. Another

14% o respondents are generating more than 100

hours in archived content monthly (Exhibit 10).

Added together, nearly hal o respondents (47%)

are generating more than 25 hours in new archived

content on a monthly basis.

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The steady ow o content into corporate archives contributes to signicant expansion o the cumulative libraries o rich media

content now managed by organizations. O the companies archiving r ich media content or on-demand access, 47% have librar-

ies that exceed 100 hours o online programming. Only 23% o companies surveyed that are involved in archiving have libraries

eaturing ewer than 50 hours o rich media content. In short, corporate rich media archives can grow large rapidly.

Building new business via archives

Some companies are already turning to these

archives as an incremental revenue source(Exhibit 11). Sixteen percent o all respondents

in the Rich Media at Work Survey report that

they are already selling access to content rom

their archives to other organizations. Nearly

one-third o respondents (31%) say they plan

to begin selling access to their organizations

rich media content in 2006. This corresponds

to the importance o revenue generation as

a key criterion in evaluating the eectiveness

o web communications. As seen previously

in Exhibit 7, nearly 40% o survey respondentscite revenue generation as one o the top

three actors they use to determine web

communications eectiveness.

The growing importance o search

Whether or not companies seek to commercialize their in-house content, the ability to search or and nd relevant inormation

in these growing rich media archives is increasingly important. Without adequate search capabilities, rich media archives evolve

into the equivalent o libraries with books scattered across the oor and no established system or cataloging books by subjects

or author. Survey respondents already recognize the role that search capabilities play in managing this growing tide o online

multimedia content, with a combined 86% describing search as very important, or somewhat important.

Even with this emphasis on search capabilities, the majority o survey respondents continue to look or improvement in this

area. Less than one-quarter o those surveyed (24%) describe the rich media search process as very easy. 58% say that rich media

search tools are somewhat easy to use a result pointing to an undercurrent o concern over the search capabilities available

today. Many users may become increasingly rustrated with todays multimedia search capabilities as the size o content archives

continues to expand, making it more and more difcult to nd desired content. This rustration will prompt organizations to hunt

more aggressively to nd vendors who can help them address the central problem o rich media indexing and search.

Implications or content management integration

As the size o r ich media content archives grows, companies are demonstrating signicant interest in developing ways to link

these libraries into existing content management systems already deployed by their organization. O all respondents to the

Rich Media at Work Survey, 77% describe enterprise content management systems and learning management systems asimportant technologies.

Among organizations actively deploying rich media, the interest in these technologies is telling. It reminds executives that

rich media deployment should not be viewed in a vacuum but is best evaluated as a solution that works in conjunction with

other core business systems already in place. Web audio and video are not new technologies to be deployed on a stand-alone

basis. Rather, they are an enabling set o capabilities to be woven into the abric o corporate business processes in to enrich

companies communication practices while leveraging their existing inrastructure investments.

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VI. Conclusions and recommendations

The category o companies implementing rich media technologies is large and growing. The experience o these companies

in employing rich media in day-to-day business activities provides insight or other organizations considering their own rich

media deployment. Over time, rich media will play a critical role in not only helping your company communicate more

eectively, but also in creating competitive advantage. Keep the ollowing in mind when evaluating rich medias role in your

daily business practices.

Look outside your walls: Internal communication remains the most widely used and deployed application or rich media,

but the biggest bang rom implementing the technology ultimately comes in the deployment o online multimedia or

out-bound communications. Recognize that audio and video are powerul communications mediums and consider

deploying online rich media or your marketing- and service-oriented applications or risk missing the opportunity to use this

highly eective communications platorm to convey key messages to your target audiences. Enterprises have proven that

employing outbound rich media communications can result in tangible benets o building new revenue streams and

creating competitive advantage.

Experienced users appreciate the value o rich media communications: When it comes to gauging the eectiveness

and ROI o r ich media technology, new users commonly look at how the solutions can help trim day-to-day business expenses

(e.g. travel costs) at the outset. This is a natural and valid measurement o rich medias value. However, as experience with the

technology grows, expand your assessment to include a greater ocus on how rich media can help increase the requency o

communication, improve your employees understanding o the organizations business strategy and boost collaboration and

team morale.

Demand more rom rich media technology vendors: Once considered a technical novelty, multimedia in the enterprise

used to draw upon its cachet to get pioneering organizations to experiment with emerging technology. Companies with

deployment experience now recognize they need to address more traditional technology issues with the enterprise multi-

media solutions they put into place. Expect your vendor to make the technology both easy-to-use and secure-to-deploy.Dont simply buy into the sizzle o putting your executives on a web video. Demand a solution with the underlying technical

chops to deliver value throughout your organization.

Focus on simplicity: Ease o use is a long-ignored dark horse in contemplating whether to invest in a specic rich media

solution. Let the relative ease-o-use o the technology be a clear-cut, leading determinant actor in your rich media spending

decisions. Be cognizant o the technical inrastructure required to make rich media a reality, but seek out solutions that make it

easy or your employees to create events and eectively convey their message. Not only will an intuitive design and easy-to-

use workow encourage the development o more and better content, it will serve to reduce the total cost o deploying the

technology by minimizing the day-to-day involvement o IT specialists in multimedia publishing.

Recognize the transormational impact o rich media archives: When the usage o on-demand content expands, so do

the libraries o content that can be readily accessed. Look or rich media solutions that make it easy to organize, index and

search your archived content. As inormation becomes easier to nd, your organization will experience more success in

transerring institutional knowledge rom subject matter experts to a wide swath o audiences who will benet rom access

to an organizations best minds. Archives also pave the way to developing new sources o revenue by making key intellectual

property available to interested parties outside your own corporate walls.

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About the Author

Steve Vonder Haar is Research Director o Interactive Media Strategies and is responsible or the rms

coverage o the enterprise Web Communications sector. Topics o ocus include online multimedia, web

conerencing and rich media conerencing. Vonder Haar can be reached at (817) 860-5121 or via email at

[email protected].

Interactive Multimedia: The Fourth Wave o Communications

Print.....Audio.....Video

The rst three waves o mass media served to transorm the way people live. From Gutenberg orward,

the printed word has allowed people to share ideas stretched across time and distance. Audio gave

consumers their rst taste o sharing broadcast media simultaneously with the later advent o the

video oerings o broadcast television to create the ultimate electronic community.

And Now Interactive Multimedia

Interactive Multimedia opens the door to new orms o tailored communications experiences or consumers. Digitization, connected networks

and a sprawling array o emerging devices to handle digital content create the opportunity to weave audio and video into the interactive

communications experience. In the process, corporations can capitalize on new tools that enable them to deliver powerul messages enriched

by audio and video and tailored to targeted groups. Likewise, media rms can capitalize on the new exibility o digitization to serve up

content, products and services using business models heretoore impossible or media distributors.

Interactive Media Strategies provides research and consulting services to help companies involved in the communications, collaboration and

media distribution chains to recognize the potential o interactive multimedia, not only in the packaging o audio and video content but also

in the development o new services improved and enriched through the integration o audio and video content that can be accessed on

demand. Interactive Media Strategies provides quantiable analysis o how business users, IT proessionals and corporate executives perceive,

use and deploy communications applications delivered via connected networks. Subscribers to the Enterprise Web Communications ResearchService can benet both rom IMS core research activities along with custom support designed to address clients specic business needs.

The oundation o Interactive Media Strategies research oerings is an annual research and consulting subscription. Individually tailored or

proprietary projects or market research studies are also available. The annual subscription package serves up a consistent stream o relevant

research publications and slide presentations that help to expand our clients understanding o the overall marketplace and developing trends.

For more inormation on Interactive Media Strategies and its service oerings, please contact us.

Steve Vonder Haar Paul Ritter

Research Director Vice President Collaborative Research

(817) 860 5121 (508) 881-7149

[email protected] [email protected]

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a provider o rich media communications technology or the enterprise. The companys

Mediasite webcasting and web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies

or a variety o critical communication needs. Sonic Foundry is based in Madison, Wisconsin.

Learn more about Mediasite at www.sonicoundry.com, call 877.783.7987 or email [email protected].

Ri h M di t W k

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