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HISTORY

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MARKET STRATEGIS

3.1Vision

Dominos Pizza vision is to be exceptional people on a

mission to be the best pizza delivery company in the world.

,3Objectives Introduce value add meal concept

Have a toll free number to call on deliveries

GOAL

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Branded Pizza Market Share

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STRATEGIC ANALYSIS

(DSTP)

DIFFERENTIATION

SEGMENTATION

TARGETING

POSITIONING

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Geographic

Region dominos outlets in different countries is a

way of segmenting their market

according to region and finding out potential markets. City they also segment the cities as class i, class ii,

metros, small towns.

Demographic

age under 13years, 13 to 21 years21 to 35 years, 35to 50 years, 50+ years.

family income lower middle class, middle class,

upper middle class, high class

SEGMENTATION

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TARGETING

Dominos pizzashave target the families who like to go out for dinner once in a

week.

They also target teenagers of school.

Spending habits of college freshmen also indicates a high percentage of money

being spent on non-essential items.

Pizza Hut has made delivery services for those customers who like to have

pizzas in their home with their families or friends.

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POSITIONING

Uniqueness & Taste.

Varieties

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MARKETING TACTICS (4Ps)

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PRODUCT

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PRICE

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PROMOTION

Customers can order their pizzas

by calling a single countrywide

Happiness Hotline 1800-111-123.

In fact,

Delivering in 30 minutes

GIFT COUPEN

Advertising

Tv Ads.Newspaper

Hungry Kya?,

Khushiyon ki Home Deliver

SALE PROMATION

Bogo

Corprate discount

PERSONAL SELLING

Door hangiing

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SWOT

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GOAL

L.Listen

E.Empathize

AApologize

DDo what the customer need

SStand by your promise

CUSTOMER FOR LIFE

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WHEAT

REFRIGERATED

TRUCK

WAREHOUSE

DOUGH

RETAILOUTLET

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Implementation Plans

Introduce new options to menu.

Create more outlets and locations.

Advertising through newspaper, television and

internet of the new options

Create new helpline for customers to order the

food.

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questions

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Thank You