PICTOU COUNTY

BIKE WEEK

Rae Gunn, Municipal Physical Activity Leader

HISTORY

ORGANIZATION

PROMOTION

PARTNERSHIPS

BUDGET

CHALLENGES

SUCCESSES

HISTORY

IN 2007, PICTOU COUNTY

MUNICIPALITIES APPROVED A BIKEWAYS

PLAN FOR OUR REGION.

ONE OF THE FIRST IN THE PROVINCE.

ONE OF THE RECOMMENDED ACTIONS

WAS TO COORDINATE BIKE WEEK

ACTIVITIES ANNUALLY AS A WAY OF

INCREASING PUBLIC AWARENESS

AROUND CYCLING.

HISTORY

THE WORKING GROUP MADE THE

DECISION TO STAY TOGETHER AND

TO BROADEN THEIR SCOPE TO BE

MORE THAN JUST CYCLING…AND

INCLUDE ALL FORMS OF ACTIVE

TRANSPORTATION.

ORGANIZATION: DATES

• PICTOU COUNTY BIKE WEEK

IS HELD THE FIRST WEEK OF

JUNE

• OFFERING AT LEAST A RIDE

PER DAY FROM SUNDAY TO

SATURDAY

ORGANIZATION: ROUTE SELECTION

ORGANIZATION: RISK MANAGEMENT

Participants sign waivers at each

event or one for the entire week.

Committee members participate in

rides and act as lead riders &

sweepers.

Cell phones, spare gear and repair

kits are on site.

Selected routes are well-known.

Police escort used for some rides.

PROMOTION

• ACTIVE PICTOU COUNTY WEBSITE,

FACEBOOK & TWITTER

• EMAIL LISTS

• LOCAL MEDIA: PRESS RELEASES,

PHOTOS, EVENT COVERAGE

• EVENT POSTERS/BROCHURES

• PARTICIPATION INCENTIVES

• BUT - NEED TO DO MORE

PROMOTION

IN 2013, WE OFFERED A

CYCLING SAFETY COURSE

BEFORE BIKE WEEK TO

INSPIRE NEW RIDERS TO

JOIN THE EVENTS.

PROMOTION

PARTNERSHIPS

• Promotion of events on

their website and to their

email list

• Prizes/Incentives

• Technical Skills: helmet

sizing, etc…

• Bike Rental (Subsidy

Program)

• Cross promotion of events

(i.e. Short Track Series)

PARTNERSHIPS

WHAT IS IT?

BIKES FOR KIDS, A UNITED WAY OF PICTOU COUNTY PROGRAM, COLLECTS USED

BIKES, REPAIRS THEM, AND GIVES THEM TO CHILDREN IN PICTOU COUNTY WHO DO

NOT HAVE A BIKE. IT IS A REWARDING PROJECT THAT ALLOWS THE COMMUNITY TO

COME TOGETHER AND PROVIDE CHILDREN OF ALL AGES THE THRILL OF RECEIVING

AN UNEXPECTED GIFT, AS WELL AS, EXERCISE AND HAVE FUN ON THEIR "NEW" BIKE

ALL SUMMER LONG!

SINCE THE PROGRAM STARTED IN 2003, OVER 750 BICYCLES AND HELMETS HAVE

BEEN GIVEN AWAY TO YOUTH IN PICTOU COUNTY.

PARTNERSHIPS

HEARTLAND TOUR MEMBERS

LOCAL POLICE & RCMP

PARTNERSHIPS

SCOTSBURN 55+ CLUB

• NEW PARTNERSHIP IN 2013

• EXAMPLE OF SUCCESSFUL

CROSS PROMOTION

BUDGET

• Incentives for attending events • Draws for gift certificates to local bike shop at the end of each

ride

• Advertising

• Food for events

• Film & Screening Rights

• Cycling Maps

$2000.00

CHALLENGES

• WEATHER

• OFFERING LEARNING TO BIKE COURSES

• COLLABORATING WITH WORKPLACES AND SCHOOLS

• MARKETING & PROMOTION

• KEEPING THINGS “FRESH” & “FUN”

CHALLENGES

SUCCESSES: ALL AGES & EVERYWHERE

Having something

through out the week

for various ages,

abilities and in

communities across

Pictou County.

SUCCESSES

• HELD ANNUALLY FOR 6 YEARS

• NUMBER OF EVENTS GROWS

EACH YEAR & THERE ARE ALWAYS

“FIRST-TIMERS” ATTENDING THE

RIDES

• NEW PARTNERSHIPS

• INCREASED AWARENESS

BEST OF LUCK!