Upload
lediep
View
224
Download
2
Embed Size (px)
Citation preview
Platform Market Power
Kenneth Bamberger & Orly Lobel
April 20, 2017, International House, UC Berkeley
What is the Digital Platform Economy?• Sharing Economy• Collaborative Economy• Peer-2-Peer Economy (P-2-P)• Human-2-Human (H-2-H)• The Access Economy• The Pooling Economy• The Gig Economy• Mesh Economy
An eco-system driven by wifi tech and data analytics creating large scale multi-sided end user networks
disrupting production, consumption, finance & education
Web 3.0
4 Families of Platforms
Search Engines
Social Networks
Retail
Service
Airbnb in SF
source:http://www.forbes.com/sites/tomiogeron/2012/11/09/study-airbnb-had-56-million-impact-on-san-francisco/
Regulatory Challenges
• Tax• Zoning• Employment & Labor Laws• Safety & Health • Equality & Access • Consumer Protection • Liability & Insurance• Licensing & Permitting• Copyright, IP• Privacy Concerns
Reshaping/Eliminating the Traditional Boundaries of Legal Doctrine
A Framework for theFoundational Platform Inquiry:
Beneficial Economic/Tech Innovation?
Or
Undesirable Regulatory Arbitrage?
Platform Pricing
A. Price Fixing & the Platform Employment Structure
B. Algorithm Bots & Price Discrimination
C. Predatory Pricing Claims“growth first, revenue later”
Market Dominance
A. First Mover Advantage – “Category Kings” B. Switching Costs & Lock-In
C. Scale & Network Effects
Platform Big Data
A. Big Data as Competitive AdvantageB. Expansion into New MarketsC. Privacy & Competition
Platform Market Power
Kenneth Bamberger & Orly Lobel
Thank You!
April 20, 2017, International House, UC Berkeley