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Welcome WagonWelcome Wagon®® New Mover Marketing Program New Mover Marketing Program

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Who is Welcome Wagon?

• Welcome Wagon has been welcoming families to their new neighborhoods for 80 years.

• Part of Move, Inc., the largest network of companies related to real estate online, and the official web site of the National Association of Realtors® - www.Realtor.com

• Welcome Wagon’s direct mail products are designed to reach families who have just moved into single-family homes during the critical stages following the move.

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Partnering with Welcome Wagon

What can Welcome Wagon provide for COMPANY?

• National exposure and awareness to a unique, ready-to-spend audience

• An innovative, multi-faceted marketing system that helps your local distributors build their customer base

• Negotiated rates that would be unavailable to your distributors without corporate participation

• A 200+ local sales force to personally present the opportunity to distributors

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Multiple touchpoints to new families

Linda Denmark Sr. Marketing Consultant

951-808-8600

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Post-move gift: local book

Distributed to over 4,000 new movers annually in Corona

• High-end “gift” mailed to the mover’s new home for free

• Contains Address Book, relevant content, offers from local and national businesses

• 4- 6 weeks delivery post-move

• Enjoys a 98% open rate

• Personalized with recipients’ name on cover and throughout

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Local exposure in CORONA

COMPANY’s display ad in the Gift Book provides relevant exposure and brand awareness among a very targeted, niche audience.

- includes a coupon to be redeemed locally.

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• Personalized, deluxe size (8½” x 5½”) postcard stands out in the mail

• Choose from over 350 full-color designs or supply your branded artwork for the front and back

• Very affordable, a plan for every budget

• All-inclusive: printing, postage and mailing included in one low price

Pinpoint: solo postcards

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Local distributor program

• Welcome Wagon’s 200+ local sales force and telesales team present exclusive New Mover Marketing Package to your local distributors, aligned with your co-op program.

• We develop co-branded collateral; COMPANY may include a message to their distributors.

• Your partnership with Welcome Wagon provides your distributors with low, negotiated rates, not otherwise available.

• COMPANY’s Welcome Wagon co-op program enables distributors to have a turnkey mover marketing program designed for them.

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Great opportunity for your business

Welcome Wagon provides a strategy to achieve:

– New Movers find you before your competitor– A turnkey marketing system– Exclusivity that puts you above your competition– A marketing program that fits your needs & budget

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Thank You!

Linda DenmarkMobile phone 714.878.1738

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Sales rep:• The extra slides that follow contain

additional info about new mover market, if needed.

• Additional statistic slides are available for the following categories: home décor, finance, telephony/satellite, appliances/home electronics, travel, automotive, fitness, pet

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A mobile nation

Each year, approximately 19 million American households

(42 million people) move to a new home.

Moving triggers a wave of expenditure on

move-related products and services.

This spending yields a staggering mover-related industry of

approximately $170 Billion

annually in the U.S.

Source: U.S. Census

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New homeowners: Powerful spenders

New homeowners spend more money on non-real estate related goods during the 3-6 months surrounding their move than non-movers spend in 5 years!

The average US mover spends $8,867 on related products and services during the first 3 months.

Sources: HighPoint Associates; Beta Research New Homeowner Study, 2000

New homeowner expenditure types:

• Home repair and renovationpaint, flooring, heating & A/C

• Home products appliances, gardening tools, furniture

• Switching existing servicestelecom, banking, insurance

• Establishing new serviceswater delivery, landscaping, storage

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New homeowners: Powerful spenders

The new mover is uniquely focused on purchasing products within the Home Improvement category. Compared to general consumers, people who have moved within the past 12 months spend much more heavily in this category:

Total Home Improvement Project Spend $1000 - $1999

Total Home Improvement Project Spend $2000+

Purchase Interior Lighting Fixtures

Purchase Exterior Lighting Fixtures $100 - $499

Purchase Interior Paint $500+

Source: MRI January 2007

ConsumerIndex

200

226

265

149

232

100%

126%

165%

49%

132%

Increased Purchasing Behavior