PowerPoint Presentation Dial 2017... · Apple Music* Amazon Music Napster** SoundCloud Slacker TuneIn Radio Tidal 8Tracks Stitcher Deezer Audio Brand Awareness (African-Americans)

THE INFINITE DIAL

2016

#INFINITEDIAL

2016

A Look at African-Americans

& Hispanics

#infinitedial

2017

The Infinite Dial © 2017 Edison Research and Triton Digital

THE INFINITE DIAL 2017

Study Overview

• The Infinite Dial is the longest-running survey of digital media consumer behavior in America.

• The annual reports in this series have covered a wide range of digital media and topics since 1998.

• For 2017, The Infinite Dial tracks and covers new research on mobile behaviors, Internet Radio, Podcasting, Social Media, Smart Speakers and more.



Study Methodology

• In January/February 2017, Edison Research conducted a national telephone survey of 2000 people aged 12 and older, using random digit dialing techniques

• Interviews were 51% landline and 49% cell phone • Survey offered in both English and Spanish languages • Data weighted to national 12+ population figures • This report is based on 311 Hispanics respondents and 251

African-American respondents



MEDIA & TECHNOLOGY



81% 82% 84%

Total Sample Hispanics African-Americans

% owning a smartphone

Smartphone Ownership



53% 50% 52%


% owning a tablet

Tablet Ownership



64% 66% 66%


% owning an Internet-connected TV

Internet-Connected TV Ownership



50%

29%

14%

58%

52%

17%

13%

57%

40%

25%

16%

48%

Netflix

Amazon Prime

Hulu

Total Sample

Hispanics

African-Americans

On-Demand Video Service Subscription

% having a subscription

Subscription to any of the above



45%

13%

10%

48%

45%

7%

9%

47%

43%

10%

15%

46%

Netflix

Amazon Prime Instant Video

Hulu

Total Sample

Hispanics

African-Americans

Used On-Demand Video Service in Last Week

Used any of the above in the last week

% using service in last week



57%

45%

63%

45%

35%

53%

48%

44%

58%

Amazon Alexa*

Google HomeTotal Sample

Hispanics

African-Americans

Smart Speaker Awareness

Aware of either Amazon Alexa or Google Home

% aware of smart speaker *Asked as “Amazon Echo or Amazon Dot, which uses the Alexa voice service”



5%

2%

7%

2%

3%

5%

8%

1%

10%

Amazon Alexa*

Google HomeTotal Sample

Hispanics

African-Americans

Smart Speaker Ownership

Own either Amazon Alexa or Google Home

% owning smart speaker *Asked as “Amazon Echo or Amazon Dot, which uses the Alexa voice service”



ONLINE RADIO



61% 61% 66%


Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet

Monthly Online Radio Listening

% listening to Online Radio in last month



53% 57% 60%


Weekly Online Radio Listening


% listening to Online Radio in last week



14:38 12:20

17:11


Base: Weekly Online Radio Listeners


Average Time “Weekly Online Radio Listeners” Spend Listening to Online Radio

Hours:Minutes



40% 44% 46%


Online Radio Listening in Car “Have you ever listened to Internet Radio in a car by listening to the stream from a cell phone that you have connected to a car audio system?”

Base: Own a cell phone

% saying yes



AUDIO BRANDS



86% 71%

62% 60% 60%

50% 47%

38% 20% 19% 19% 18%

16% 11%

9% 8% 7% 6%

Pandora

iHeartRadio

Spotify

Apple Music*

Amazon Music

Google Play All Access

Napster**

SoundCloud

NPR One

Radio.com

Slacker

TuneIn Radio

NextRadio

Tidal

8Tracks

Stitcher

AccuRadio

Deezer

Audio Brand Awareness (Total Sample)

% aware of audio brand

*Asked as “Apple Music, the paid music subscription from Apple” **Asked as “Rhapsody, now known as Napster”



86% 59%

57% 62%

53% 45%

33% 50%

12% 12% 14%

24% 14%

8% 9%

7% 8%

4%

Pandora

iHeartRadio

Spotify

Apple Music*

Amazon Music


Napster**

SoundCloud

NPR One

Radio.com

Slacker

TuneIn Radio

NextRadio

Tidal

8Tracks

Stitcher

AccuRadio

Deezer

Audio Brand Awareness (Hispanics)





88% 73%

62% 58% 59%

64% 48%

46% 15%

28% 20%

23% 20% 19%

12% 6% 8%

3%

Pandora

iHeartRadio

Spotify

Apple Music*

Amazon Music


Napster**

SoundCloud

NPR One

Radio.com

Slacker

TuneIn Radio

NextRadio

Tidal

8Tracks

Stitcher

AccuRadio

Deezer

Audio Brand Awareness (African-Americans)





Brands lower than 3% Age 12+ not shown

32%

18%

13%

11%

8%

6%

6%

3%

3%

39%

25%

10%

14%

10%

4%

5%

1%

5%

37%

19%

22%

12%

11%

6%

14%

3%

2%

Pandora

Spotify

iHeartRadio

SoundCloud

Apple Music*

Amazon Music


NPR One

TuneIn Radio

Total Sample

Hispanics

African-Americans

Listened in the last month to…

% listened in last month

*Asked as “Apple Music, the paid music subscription from Apple”



23%

15%

9%

7%

4%

4%

31%

31%

8%

10%

4%

2%

27%

15%

14%

9%

10%

5%

Pandora

Spotify

iHeartRadio

Apple Music*


Amazon Music

Total Sample

Hispanics

African-Americans

Brands lower than 3% Age 12+ not shown

Listened in the last week to…

% listened in last week




40%

41%

40%

21%

29%

13%

6%

7%

5%

10%

8%

11%

23%

15%

31%

Total Sample

Hispanics

African-Americans

Pandora Spotify Apple Music* iHeartRadio Others

Base: Currently ever use any audio brand

Audio Brand Used Most Often




MUSIC DISCOVERY



Importance of Keeping Up-To-Date with Music

14%

17%

21%

35%

36%

36%

51%

47%

43%

Total Sample

Hispanics

African-Americans

Very Important Somewhat Important Not at all Important



68%

64%

63%

48%

41%

33%

30%

28%

26%

25%

23%

15%

Friends/Family

YouTube

AM/FM Radio

Pandora

Facebook

Spotify

Apple iTunes

Music television channels

Information or displays at a local store

SiriusXM satellite radio

iHeartRadio

Blogs about music

Base: Those saying it is “Very Important” or “Somewhat Important” to keep up-to-date with music

Sources Used for Keeping Up-to-Date with Music (Total Sample)

% using source



58%

71%

53%

55%

38%

38%

26%

23%

19%

17%

22%

11%

Friends/Family

YouTube

AM/FM Radio

Pandora

Facebook

Spotify

Apple iTunes




iHeartRadio

Blogs about music


Sources Used for Keeping Up-to-Date with Music (Hispanics)

% using source



74%

71%

60%

53%

46%

30%

25%

38%

25%

29%

26%

19%

Friends/Family

YouTube

AM/FM Radio

Pandora

Facebook

Spotify

Apple iTunes




iHeartRadio

Blogs about music


Sources Used for Keeping Up-to-Date with Music (African-Americans)

% using source



AM/FM

Radio

19%

Friends/

Family

22%

YouTube

15% Pandora

9%

SiriusXM

5% Facebook

3%

Spotify

10%

Others

17%

Source Used Most Often for Keeping Up-to-Date with Music (Total Sample)




AM/FM

Radio

15%

Friends/

Family

21%

YouTube

27%

Pandora

9%

SiriusXM

1%

Facebook

1%

Spotify

12%

Others

14%

Source Used Most Often for Keeping Up-to-Date with Music (Hispanics)




AM/FM

Radio

16%

Friends/

Family

21%

YouTube

19% Pandora

10%

SiriusXM

6%

Facebook

10%

Spotify

2%

Others

16%

Source Used Most Often for Keeping Up-to-Date with Music (African-Americans)




68% 76%

69%

57%

67% 63%

43%

59% 52%


Ever In the Last Month In the Last Week

“Have you used YouTube to watch music videos or listen to music…?” YouTube Usage

% saying yes



PODCASTING



60%

43%

51%


Podcast Familiarity

% familiar with podcasting



40%

32% 32%


Podcast Listening

% ever listening to a podcast



24% 18% 20%


Monthly Podcast Listening

% listening to a podcast in last month



15% 13% 11%


Weekly Podcast Listening

% listening to a podcast in last week



Device Used Most Often to Listen to Podcasts

33%

28%

39%

65%

70%

61%

Total Sample

Hispanics

African-Americans

Computer Smartphone/tablet/portable device Don't Know

Base: Ever Listened to a Podcast



80%

47%

29%

28%

20%

19%

79%

38%

26%

24%

14%

28%

84%

56%

43%

33%

33%

26%

At home

In a car/truck

At work

Walking around/On foot

At a gym/Working out

Riding public transportation

Total Sample

Hispanics

African-Americans

Podcast Listening Locations

% ever listen to podcasts in location




77%

41%

27%

69%

50%

30%

69%

36%

25%

Total Sample

Hispanics

African-Americans

Methods of Listening to Podcasts

% ever using method to listen to a podcast

Click on podcast and listen immediately

Download podcast manually and listen later

Subscribe to podcast and download automatically to listen later




IN-CAR MEDIA



82%

52%

45%

26%

22%

19%

79%

45%

62%

36%

15%

19%

77%

62%

61%

36%

28%

21%

AM/FM Radio

CD Player

Owned Digital Music

Online Radio*

Satellite Radio

Podcasts

Total Sample

Hispanics

African-Americans

Base: Age 18+ and has driven/ridden in car in last month

Audio Sources Used in Primary Car

% currently ever using audio source in primary car

*Listen to either the online stream of AM/FM radio stations or Internet-only radio from a cell phone or other mobile device that you connect to the car audio system



47%

19%

10% 13% 11% 4%

46%

29%

11% 5%

21%

6%

40%

31%

18% 14%

21%

7%

AM/FM Radio Owned

Digital Music

CD Player Satellite Radio Online Radio* Podcasts

Total Sample

Hispanics

African-Americans

“In your primary car, how often do you use…?”

Audio Sources Used at Least ‘Most of the Times’ in Primary Car

% using audio source “most” or “all” of the times in primary car

Base: Age 18+ and has driven/ridden in car in last month



Audio Source Used Most Often in Primary Car

57%

47%

43%

15%

19%

23%

9%

19%

18%

14%

7%

14%

5%

8%

2%

Total Sample

Hispanics

African-Americans

AM/FM

Radio

Column1 Online

Radio

Satellite

Radio

Other

Base: Use any audio source in primary car

CDs/Own music collection



SOCIAL MEDIA



81% 83% 81%


Social Media Usage

% currently use any social media



95%

90%

88%

82%

70%

58%

56%

39%

21%

Facebook

Twitter

Instagram

Snapchat

Pinterest

LinkedIn

Tumblr

WhatsApp

Music.ly

Social Media Brand Awareness (Total Sample)

% aware of social media brand



89%

81%

81%

76%

59%

37%

49%

62%

23%

Facebook

Twitter

Instagram

Snapchat

Pinterest

LinkedIn

Tumblr

WhatsApp

Music.ly

Social Media Brand Awareness (Hispanics)




95%

92%

92%

86%

51%

50%

52%

33%

25%

Facebook

Twitter

Instagram

Snapchat

Pinterest

LinkedIn

Tumblr

WhatsApp

Music.ly

Social Media Brand Awareness (African-Americans)




67%

34%

30%

29%

23%

22%

13%

8%

3%

Facebook

Instagram

Pinterest

Snapchat

Twitter

LinkedIn

WhatsApp

Tumblr

Music.ly

Social Media Brand Usage (Total Sample)

% currently ever use social media brand



65%

46%

23%

38%

21%

13%

29%

9%

5%

Facebook

Instagram

Pinterest

Snapchat

Twitter

LinkedIn

WhatsApp

Tumblr

Music.ly

Social Media Brand Usage (Hispanics)




67%

40%

23%

34%

26%

17%

12%

5%

6%

Facebook

Instagram

Pinterest

Snapchat

Twitter

LinkedIn

WhatsApp

Tumblr

Music.ly

Social Media Brand Usage (African-Americans)




Social Media Brand Used Most Often (Total Sample)

Base: Currently use any social networking brands

Facebook

62%

Snapchat

9%

Instagram

9%

LinkedIn

4%

Pinterest

5% Twitter

3% Others

8%



Social Media Brand Used Most Often (Hispanics)


Facebook

51%

Snapchat

13%

Instagram

15%

LinkedIn

1% Pinterest

3% Twitter

1% WhatsApp

14% Others

2%



Social Media Brand Used Most Often (African-Americans)


Facebook

61%

Snapchat

13%

Instagram

11%

LinkedIn

3% Pinterest

4% Twitter

2% Others

6%

THE INFINITE DIAL

2016

#INFINITEDIAL

2016 #infinitedial

2017

Documents

PowerPoint Presentation Dial 2017... · Apple Music* Amazon Music Napster** SoundCloud Slacker TuneIn Radio Tidal 8Tracks Stitcher Deezer Audio Brand Awareness (African-Americans)