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2016/12 © 2016 ADATA Technology Co., Ltd.
─ Company Introduction
─ Competitive Advantages
─ Product Portfolios
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COMPANY
INTRODUCTION
Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen
Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company!
World’s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation
Market capitalization: US$382 million (Taipei Exchange December, 2016) Team members: approx. 1,200 employees worldwide More than 500 patents owned
About ADATA
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History of Continuous Growth and Achievement
ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange)
ADATA named one of the world’s most effective rebrands in the 8th annual REBRAND 100® Global Awards, 2012
ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies, June 2010
ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands
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ADATA
ADATA Wins Taiwan Excellence Gold Award
ADATA’s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015
ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company’s founding
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Taiwan Excellence
Gold Award Taiwan Excellence
Achievement Award
over 50 awards
ADATA at Taiwan Excellence IEP
ADATA proud to be part of TAITRA’s Taiwan Excellence Image Enhancement Project, taking place across global markets
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Summerfest Wisconsin, US
Berlin Vital expo Germany
FERIA Mexico
Gaming Cup India
Gaming Cup Turkey
KITTE Marunouchi Tokyo, Japan
Trinoma Shopping Center, Philippines
ADATA Wins National Industrial Innovation Award
ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015
ADATA is the first memory company to win this prestigious award
Accolade was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices
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Award-Winning Innovations & Designs
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Computex Taipei Design & Innovation Award
Good Design Korea
Computex Taipei Best Choice Award
CES Best of Innovations Award
CES Innovations Design and Engineering Awards
Golden Pin Design Award
Retail No. 1 at Flash Drive
No. 3 for Taiwan Info Tech 100
Top 20 Taiwan Global Brands
Culture of Continuous Improvement as a Team
ADATA received TÜ V Rheinland certification in 2016, part of our global commitment to quality and safety
ADATA received EICC (Electronic Industry Citizenship Coalition) certification in 2015
ADATA entered into the Best Companies to Work for 2014 listing
Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities
2009-2012 QCC
Quality Control Circle
2012-2013 CIP (Automation)
Continuous Improvement Process
2016-Present
CIP (Process)
2014-2015 Six Sigma
Continuous Improvement Process
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ADATA Logo and Motto
Agile – responsive to market and customers
Swift – leading innovation and productivity
Exploring – seeking and exploring all possibilities
Lively – diverse and stylish product design
ADATA team spirit We perform with agility and swiftness to enrich all of life’s precious moments
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2001 ADATA founded
2004 ADATA becomes publicly listed company
2007 Official Sony Green Partner
2006 - ADATA Suzhou factory opens - Awarded Sony contracts
2009 - Complete process re-engineering - Suzhou factory certified AA-grade
2010 -Total rebranding feat. Hummingbird -First SSD launch -Industrial PC division established
2011 - iF Design Award - Flagship branded store opens - Awarded HP server contract - Awarded ASUS and Dell contracts
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2012 - No. 1 SSD brand - Awarded Advantech and Aaeon industrial contracts
2013 - In-house SSD firmware development initiated - Awarded contracts with IPC leaders Beckhoff and Hitachi - Won contract with networking leader Fortinet - Suzhou smart factory automation project launched
2015 -Secured contracts with IPC leaders Siemens, B&R, ABB, and Fujitsu
2014 - Won HP Best Supplier Award No. 1 - Awarded contracts with IPC leaders Seco and Toshiba - Secured contract with tier-1 electronics manufacturing services firm Celestica - 6-Sigma development and implementation
Milestones & Achievements
2016 - ADATA chosen as Haier gaming notebook DRAM/SSD provider, brand co-featured in marketing
Revenue Breakdown by Product Type
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Solid State
Drives
28%
DRAM
Modules
34%
USB
Flash
Drives
10%
Memory
Cards
10%
External
Hard
Drives
11%
Others
7%
COMPETITIVE
ADVANTAGES
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Strategic Advantages
ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service.
• Strategic partnerships
• Offices worldwide
• Strong product development • Extensive patent portfolio • Automated production lines
• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE
• Top 100 tech company
• Recognized globally
Quality
Valued Brand
Supply and Logistics
Technology Leadership
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Global Exhibitions
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Embedded World, Nuremberg SPS IPC Drives, Nuremberg IAS, Shanghai
ESEC, Japan Flash Memory Summit, San Diego IDF, San Francisco ISS, Las Vegas
Global Service & Worldwide Presence
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Strategic Partners
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Integral relationships to enhance consistency and information flow
Technology integration for innovative and quality products
Enhanced customer satisfaction through consistent supply
Enhanced quality of products and customer service
Reduced costs in logistics, warehousing and manufacturing
PC / NB
Enterprise Commercial
Automotive Medical
IPC Automation
Server Data Center
Network Security
Application
Business Partners
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Global Service and Worldwide Presence Target Applications
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Transport Industrial Automation Data Center
In-Vehicle Digital Signage Surveillance
Aerospace Communication Medical Application
Global Service and Worldwide Presence
Expertise
Reliability and Consistency
Longevity Commitment
Total Solution Service
Customization
Technology Leadership
• Brand recognized globally • Leading and innovative technologies • In–house research & development
• Strong product development • Extensive patent portfolio
• Quality control and assurance • Extended and industrial temperature validation • Professional testing array
• Extended support for long product life cycles
• Responsive service • Solution driven • Full range of consultancy services
• Customization to meet special requirements • Electronic design and manufacturing services (EDMS)
ADATA Strengths
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Component Engineering
System Engineering
Production Engineering
․ Flash Packaging ․ Flash Analysis ․ Flash Sorting
․Product Development ․ Design Verification ․ Protocol Analysis ․ FAE Service
․ Yield Rate Improvement ․ Manufacturing Automation ․ Traceability ․ Production Control
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Research & Development
Quality & Environmental Certifications
It is our commitment to provide finest quality and service for complete customer satisfaction.
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Industry Certifications and Partnerships
ISO 9001
ISO 14001
OHSAS 18001
QC080000
B2B Green Partner
RoHS
WEEE
TUV
UL
FCC/CE
Manufacturing Facilities
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Suzhou, China New Taipei, Taiwan
Established: January, 2004
Product Lines: DRAM Modules, External Hard Drives,
Solid State Drives, LED Lighting
Established: May, 2001
Product Lines: DRAM Modules, USB Flash Drives,
Memory Cards, External Hard Drives,
Solid State Drives, LED Lighting
Module / Monthly Suzhou, China
Taipei, Taiwan
2.0 M
1.0 M
SSD / Monthly Suzhou, China
Taipei, Taiwan
800 K
200 K
Flash / Monthly Suzhou, China
Taipei, Taiwan
1.0 M
2.5 M
Automated Production
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Product Line SMT Testing Packaging
Module V V V
Flash V V V
IC Testing ─ V ─
SSD V V V
SSD SMT Line
Module ATE IC Auto-testing
Module PCBA Auto Receiver
Auto Label Application Machine
Flash Auto Function Test
AEO Certification – Highest Customs Honor in China
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December 2015: ADATA Suzhou awarded highest AEO certification by China Customs. Our facility is located in Suzhou
Industrial Park, which has over 4,000 enterprises, with 95% international, mostly from Taiwan, the US, the EU, and
Japan. Only 16 achieved our AEO level, showing ADATA logistics, management, and security excellence. 。
Company Location Enterprise Grade Certificate No.
ADATA Suzhou Full AEO approval AEOCN3205240636
AEO (Authorized Economic Operator) certification means an enterprise meets the most demanding security, management, and compliance standards as set by customs authorities.
AEO status benefits ADATA and our customers: ADATA: fast, priority customs clearance and low inspection rate Customers: buyers enjoy priority clearance and low inspection rate
IC Auto-Testing SMT Line UFD Auto-Testing Module ATE SSD Auto-Testing
Ultra-efficient automated production and assembly
PRODUCT
PORTFOLIOS
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INDUSTRIAL & ENTERPRISE PRODUCTS
M.2 SSD DRAM Module 2.5” SATA SSD mSATA SSD
DOM Memory Card
With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions.
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eMMC/eUSB Half-Slim SSD
DRAM MODULES
Your total memory solution provider. All products in strict compliance with environmental safety standards.
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ECC UDIMM NON-ECC DIMM
LR-DIMM RDIMM VLP DIMM
DDR3, DDR4 DDR3, DDR4 DDR3, DDR4 DDR1 – DDR4 DDR3, DDR4
Performance and value driven DRAM solutions
SOLID STATE DRIVES
Leading SSD solutions with outstanding performance.
mSATA mini M.2 2.5” mSATA
Industry-leading offering in form-factor and capacities
POS Industrial PC Server/Datacenter 30 30
Half Slim
MEMORY CARDS & USB FLASH DRIVES
All products in strict compliance with environmental-safety standards. Your total hot-swap and embedded solution provider.
Industrial Cards and USB solutions
31 31 Fanless PC Digital Signage Automation
CFast Industrial CF Industrial SD Industrial UFD
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EMMC & EUSB Market–leading solutions with outstanding performance.
eMMC eUSB
Panel PC Mother board
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ADATA’s strengths are evident in the company’s remarkably swift growth and globally recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.
By working with us, you and your organization reap the benefits of cooperating with a warm and dynamic company – one that places as much emphasis on people and relationships as it does on business and commerce.
Partner with ADATA