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2018 SPONSORSHIP & EXHIBITING PROSPECTUS

GENERAL PRACTICE CONFERENCE & EXHIBITION

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WHY US?Reed Medical Education is Australia’s leading provider of medical education for primary care, delivering face-to-face educational opportunities via the General Practice Conference & Exhibition (GPCE) as well as running the number one digital education platform, ThinkGP. We offer access to over 65,000 healthcare professionals via clinical audits, online & face-to-face education, trade exhibitions, print advertising, direct mail, web advertising, email marketing and content creation.

Almost 50% of Australia’s GPs don’t accept sales visits which creates a huge barrier for those trying to access healthcare professionals, to educate and change prescribing behaviour. Through our range of educational products we offer results driven, impactful and measurable solution to reach over 36,000 GPs in Australia.

• We are a trusted provider of medical education for over 20 years

• Our activities are developed by a team of GPs with clinical experience in both rural and urban general practice

• Over the 2014-2016 triennium, we awarded over 250,000 CPD points to our users through our range of educational products

• We are the top private provider of CPD education for primary care in Australia

MEET OUR ADVISORY COMMITTEE Our education content is designed and developed in consultation with our advisory committee who work tirelessly to ensure content is produced and delivered to the highest standard and relevant to the current world of general practice and primary healthcare. Our advisory committee includes:

DR JOE KOSTERICH DR SIMON COWAP MBBS (WA) Adjunct Professor MBBS (Hons), FRACGP (teaching) - UWA

MS HOLLY ROBINSON DR JOHN CRIMMINSPractice Manager of the Year 2015, MBBS, FRACGP, MFM RN & Midwife

WHY REED MEDICAL EDUCATION?

OUR USERBASE

HEAT MAP OF GPS BY STATE

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TION

AL IN

SIGH

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47% OF OUR GPS WORK 31HRS+/WEEK

61% OF OUR GPS ARE 36-55YO

77% OF OUR GPS ARE IN GROUP PRACTICE

GENDER

DESCRIPTION OF PRACTICE

AGE RANGE

< 10 26%11-20 33%

21-30 13%31-40 38%

>40 9%

< 35 22%36-45 33%

46-55 28%56-65 11%

>65 6%

> 4 GPs - group practice 46%2-4 GPs - group practice 31%Corporate Practice 10%

Hospital 1%Solo Practice 7%other 6%

Male 54%

Female 46%

HOURS WORKED IN GENERAL PRACTICE/WEEK

46%FEMALE

54%MALE

46%>4 GPS

31%2-4 GPS

33%36-45yo

28%46-55yo

9%>40hr

38%31-40hr

WHO IS OUR USER BASE? Reaching an audience over 65,000 across our multichannel userbase is predominately Australian GPs.

Remainder made up from allied health professionals, pharmacists, specialists and practice management staff

TOTAL HCPS 65,224

TOTAL GPS 36,445

TOTAL PNS 8,513

TOTAL MULTICHANNEL USER BASE

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GENERAL PRACTICE CONFERENCE AND EXHIBITION

The General Practice Conference & Exhibition (GPCE) is Australia’s leading CPD event for primary care and, now in its 24th year, is recognised as one of the most important educational events on the General Practice calendar. GPCE is hosted annually in Sydney, Perth, Brisbane and Melbourne, incorporating a diverse conference program with a wide range of sessions and workshops relevant to the entire General Practice team, as well as some of the largest exhibitions dedicated to primary care.

If you’re interested in exhibiting or sponsoring education at GPCE in 2018, we have a range of packages available. Join Australia’s leading innovators, suppliers and organisations dedicated to primary care.

Enquire with our team today...

SYDNEY PERTH BRISBANE MELBOURNE18 – 20 MAY 2018 28 – 29 JULY 2018 14 – 16 SEPTEMBER 2018 16 – 18 NOVEMBER 2018

TOTAL HCPS 3,000

TOTAL GPS 2,100

TOTAL PNS 600REACH

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GPCE EXHIBITING OPPORTUNITIES

EXHIBITION DISPLAYSGet in front of hundreds of GPs and healthcare professionals by exhibiting at GPCE in 2018. Take the opportunity to discuss your services and/or products with traditionally time poor GPs, Practice Nurses and Practice Managers onsite at GPCE, allowing your staff to educate them about your brand and generate leads. Enquire with our team today about our space only or schell scheme packages. Plus, benefit from 10% discount on space when you book a National Package (three or more events) or 5% discount when you book two GPCE events.

STAND UPGRADESIf you’re looking to stand out from the crowd, we have a range of upgrades available, designed to suit your stand location and fit your budget. Enquire with our team today.

9m2 STAND UPGRADE• Black carpet tiles• 2.9m high feature wall in Denver• 3 x digitally printer Denver panel• 1 x wall mounted LCD screen• 1 x LED arm light• 1 x 4 Amp power point

18m2 STAND UPGRADE• Black carpet tiles• 2.9m high feature wall in Denver• 6 x digitally printer Denver panel• 1 x wall mounted LCD screen• 2 x LED arm light• 1 x 4 Amp power point

$1,929 $2,652

SPACE ONLY Get creative with your exhibition stand with our ‘space only’ option without the confines of a shell scheme. Available for only 9m2 stands upwards.

SHELL SCHEME• Floor space• Walls (2.4m high) • Fascia (30cm high)• 2 x Spotlights (150 Watts)• 1 x Power outlet (4 Amps)

FURNITURE PACKAGESChoose from three of our standard furniture packages or design your own bespoke furniture package. Enquire with our team to discuss the options available.

AWALK ON

BWALK ON

CWALK ON

FROM: $7,500 FROM: $3,750

All prices stated ex GST

$530 $1,398 $1,485

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GPCE SPONSORSHIP - PACKAGES

ONLY ONE AVAILABLE PER EVENT

WHAT YOU GET:• Satchel sponsorship featuring your company logo

• Satchel insert

• One Keynote Sponsorship*

• 20 Delegate Conference Registrations

• Sponsorship of one lunch break & one tea break

• One GPCE promotional email to announce sponsor

• Recognition and logo on all relevant event communications such as emails and direct mail

• Recognition and logo on the GPCE city homepage

• Full page advert in the conference registration brochure

• Recognition and logo on GPCE advertising in trade magazines and mainstream media

• Feature story with logo in one pre-show newsletter

• Company editorials profiled in the monthly GPCE e-Newsletter

• Recognition and logo on front of house signage/throughout the event

• Full page advert in the Event Guide

* Content subject to committee approval Exhibition space not included

ELIGIBILITY:• Trade display required

PLATINUM SPONSORFrom $30,000

Be the only Platinum Sponsor of a GPCE event in 2018, the most prestigious level of sponsorship ensuring maximum exposure for your product or brand before, during and after each event.


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ONLY THREE AVAILABLE PER EVENT

WHAT YOU GET:• Choice of Lanyard /Networking

Drinks/Delegate Hub Sponsorship

• Satchel insert

• Sponsorship of 2 x education sessions at each event*

• 10 Delegate Conference registrations

• Sponsorship of two tea breaks



• Recognition and logo on the GPCE city homepages

• 1/2 page advert in the conference registration brochure





• Full page advert in the Event Guide

ELIGIBILITY:• Trade display required

* Content subject to committee approval

GOLD SPONSORFrom $20,000

Be one of only three gold sponsors of each GPCE event in 2018, ensuring maximum exposure for your product or brand before, during and after the events. This is an excellent opportunity to build brand awareness and position yourself among leading organisations and innovators within Australia’s primary healthcare industry.


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SILVER SPONSORFrom $15,000

WHAT YOU GET:• Satchel insert

• Sponsorship of 2 x education sessions at each event*

• 5 Delegate Conference Registrations

• Sponsorship of one tea break



• Recognition and logo on the GPCE city homepages





• Half page advert in the Event GuideELIGIBILITY:• Trade display required

* Content subject to committee approval

Be one of only five silver sponsors at GPCE events in 2018. Position yourself amongst Australia’s leading healthcare companies and gain brand recognition and exposure for your organisation, brand or product. If you’re after brand exposure for a lower price tag, this is the package for you.


ONLY FIVE AVAILABLE PER EVENT

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GPCE SPONSORSHIP - ALM

ACTIVE LEARNING MODULE (ALM) SPONSORSHIP From $18,000

Sponsor a 6-hour ALM on the GPCE conference program to gain a unique opportunity to support clinical care education and training for general practice. This is an opportunity to engage multiple GPs in an exclusive and intimate setting.

ACCREDITATION• 40 CATEGORY 1 POINTS, RACGP QI&CPD • 30 PDP POINTS, ACRRM

WHAT YOU GET:• Sponsorship of a 6 hour education module

• Promotional feature within the conference registration brochure including topic title, synopsis, speaker name and sponsor logo

• GPCE website listing

• Listing within the Event Guide

• Opportunity to display pop-up banners outside the education room immediately before and after the session

• Content and material review by Reed Medical Education’s GP advisory

• Marketing and campaign support

REACH:Typically 50 GPs per ALM, subject to therapeutic area and content


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GPCE SPONSORSHIP - CAT 2

From $8,000

Sponsor a Category 2 education module at a GPCE event to gain exposure for your brand or organisation on the conference program.

Deliver tangible value to delegates through education and build good-will and credibility amongst GPs and allied health professionals.

WHAT YOU GET:• Sponsorship of 2 x 1 hour education modules

• Promotional feature within the conference registration brochure including topic title, synopsis, speaker name and sponsor logo


• Listing within the Event Guide

• Opportunity to display pop-up banners outside the education room immediately before and after the session



REACHTypically 30 HCPs per session, subject to therapeutic area and content

ACCREDITATION• 2 CATEGORY 2 POINTS (RACGP QI&CPD)• 1 PDP POINT (ACRRM)

CATEGORY 2 EDUCATION MODULE SPONSORSHIP


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GPCE SPONSORSHIP - KEYNOTEKEYNOTE

SPONSORSHIPFrom $12,500

The Keynote is a platform used to demonstrate thought leadership and innovation in a constantly changing healthcare industry. The session attracts 150+ attendees as it is hosted at a premium time slot with no conflicting sessions. For the attendees it is an opportunity to hear from top innovators, challengers and influencers in primary healthcare covering the latest hot topics facing primary care.

WHAT YOU GET:• One hour speaking opportunity*

• Recognition and logo on select event EDMs announcing Keynote program

• Logo and recognition on Keynote webpage, city event pages and program

• Logo and recognition on Sponsors webpage

• Recognition and logo on the GPCE conference registration brochure

• Marketing & campaign support

• Half page advert in the Event Guide

• Onsite announcement

• Onsite branding (banners & table)

*The presentation is subject to advisory committee approval

ELIGIBILITY:• Trade display required at the show to deliver Keynote address


GPCE SPONSORSHIP MEDTALKS

MEDTALKS SPONSORSHIPFrom $55,000

Tailor your own bespoke evening educational sessions that will feature a panel of experts who deliver four high impact and engaging 10 minute talks, providing up-to-date insights relevant to general practice. Taking place from show close for up to 2 hours on the Friday or Saturday, including drinks and canapes to facilitate networking in a relaxed environment prior to the session.

In addition to the live event, the session can be broadcasted by a live webcast to our HCP audience across Australia with up to 400 HCPs attending the live and webcast events.

WHAT YOU GET:• Content / Education production


• Speaker Honoraria

• Slido Q&A integration


• Listing within the conference registration brochure


• Print listing within the Event Guide

• Food & beverages

• Staging

• Lighting

• AV

• Room hire

• Event management

REACH:Typically 200 HCPs per live event, subject to therapeutic area and content

ACCREDITATION• 2 CATEGORY 2 POINTS (RACGP QI&CPD)• 1 PDP POINT (ACRRM)

12All prices stated ex GST

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GPCE BRANDING OPPORTUNITIES

NETWORKING DRINKSFrom $5,200

The networking drinks function is held on Saturday evening of the GPCE events and attract 150+ delegates. The function attracts a large number of delegates, visitors, medical educators and exhibitors who enjoy drinks and refreshments while connecting with fellow colleagues.

Sponsoring the event allows for company branding in the drinks function area, acknowledgement on event collateral, GPCE websites and in email communications to delegates.

WHAT YOU GET:• Sponsor logo on the event specific website

• Recognition on printed conference materials, including the GPCE conference registration brochure and Event Guide

• Half page colour advert in the Event Guide

• Onsite announcement

• Onsite branding opportunities

• One complimentary full Delegate Conference Registration


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GPCE BRANDING OPPORTUNITIES

MORNING OR AFTERNOON TEA BREAK SPONSORSHIPSponsor a morning or afternoon of light snacks and refreshments between education sessions.

From $2,600

DELEGATE SATCHEL SPONSORSHIPImagine 3,000 healthcare professionals walking around promoting your brand at GPCE and beyond gaining you ultimate brand exposure.

From $2,630

DELEGATE SATCHEL INSERTInclude promotional materials (branded marketing material or merchandise) into the GPCE delegate satchels to reach every delegate.

From $1,130

LANYARD SPONSORSHIPSponsoring the delegate lanyard is another high exposure opportunity. All event attendees and staff will be wearing your brand for the duration of your selected event.

From $2,000

DELEGATE HUBThis hot spot is located in a prominent location on the exhibition floor and contains work stations with multiple branding options, accessed by attendees throughout the conference to complete their compulsory education evaluations.

From $5,805

EVENT GUIDE ADVERTISINGSecure either a quarter, half or full page advertising placement in the GPCE Event Guide. Each delegate and visitor receives a copy of the Event Guide and it’s a great way to promote specific products directly to event attendees.

From $400

EXTRA OPPORTUNITIES

SOLD

THINKGPThinkGP is Australia’s #1 online provider of CPD education. Our service has worked to gain recurrent access to over 46,000 healthcare professionals by offering the latest educational content and updates that is always new and relevant to actual patient care based on current Australian best practice. We work with leading organisations and content partners, pioneering their fields to offer a range of high quality, accredited education to our users, including Clinical Audits, 1 and 2 hour education modules, ALMs, Expert Video interviews and blogs.

We currently have over 21,000 registered GP users and awarded over 250,000 CPD points in the 2014-2016 triennium making Reed Medical Education the top private provider of CPD education for primary care.

ABOUT THINKGP

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ONLINE EDUCATION

From $112,000

Clinical Audits are a proven format that directly impacts on a GP’s knowledge, skills and attitudes towards patient care. It allows GPs to reflect on current behaviour and undertake evidence based behaviour change to improve health delivery at the point of patient contact.

WHAT YOU GET:• Content development

• Medical writing

• Online production

• Review by Reed Medical Education’s GP Advisory

• Audit Application with RACGP/ACRRM

• CPD Accreditation (RACGP & ACRRM)

• IT Management and hosting (12 months)

• Audit performance report

• End to end management


BEHAVIOUR CHANGE ROIIn a typical Clinical Audit a GP is required to review a number of patients who meet the patient selection criteria to complete the activity. The activity will ask their behaviour at the beginning of the exercise and upon completion of each consult, once they have followed the audit process including the outcome they have advised the patient to follow.

REACHTo be agreed on an individual basis typically 2,500 patient completions


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ONLINE CLINICAL AUDIT


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ONLINE EDUCATION

ONLINE ACTIVE LEARNING MODULE (ALM)From $80,000

An ALM is 6 hours of clinical education available on demand and utilises a range of interactive elements including case studies, video, audio and reflective questioning to reinforce learning. This channel drives behaviour change through a transfer of knowledge translated from available clinical evidence and best practice guides. It provides GPs with the opportunity to develop in-depth knowledge, skills, behaviour and attitudes in a dedicated therapeutic area relevant to general practice.

WHAT YOU GET:• Content development (6 hour module)• Medical writing• Online production• Review by Reed Medical Education’s GP Advisory• CPD Accreditation (RACGP & ACRRM)• IT Management and hosting (12 months)• Marketing and campaign support• ALM performance report• End to end management

REACHTo be agreed on an individual basis, typically 400 GP completionsACCREDITATION

• 40 CATEGORY 1 POINTS, RACGP QI&CPD • 30 PDP POINTS, ACRRM


ONLINE EDUCATION WEBINARS

From $17,000*

Webinars allow real-time video or audio conferencing of education to create value-led access for time poor GPs and allied health professionals. It is an effective medium to support the education and training needs of healthcare professionals in rural and remote areas who are typically unable to attend live events. Reed Medical Education has developed this medium based on real user experience and client feedback for maximum impact and result.

A typical webinar involves 30 minutes of didactic presentation followed by 30 minutes of Q&A with the host speaker to help establish authority and thought leadership. The presentation content can be curated or broadcasted live with interactive elements to increase participant engagement. These elements can include; case studies and discussions, polls and quizzes.


• Content review by Reed Medical Education’s GP Advisory

• Webinar production and transmission

• Speaker management


• IT Management and hosting

• Marketing campaign and support

• Pre and post webinar performance report


REACH50 HCPs per webinar

18* Price for first webinar, additional webinars at extra cost All prices stated ex GST

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ONLINE EDUCATION

From $35,000

An online education module allows GPs and allied health professionals to develop their clinical knowledge, skills, behaviour and attitudes in a range of topics relevant to general practice. The education module provides health professionals with up-to-date and relevant overview of specific topics relating to their everyday practice.

This medium drives behaviour change through a transfer of knowledge translated from available evidence and best practice guides. Modules utilise interactive elements such as video, audio and case studies.


• Medical writing

• Online production

• Review by Reed Medical Education’s GP Advisory




• Education performance report


REACHTo be agreed on an individual basis, typically 500 HCP completions


ONE OR TWO HOUR EDUCATION MODULE


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ONLINE EDUCATION

EXPERT VIDEOFrom $15,000

Our Expert Videos allow key opinion leaders (KOLs) to raise awareness about key management and diagnosis issues experienced in general practice through a series of curated Q&As. Expert Videos involve an 8 –10 minute ‘face-to-camera’ style interview of the KOL to cover four to five key questions relevant to the clinical topic. This activity can be linked to a piece of associated learning activity such as an education module or your website.


• Online production including filming and editing

• Speaker management


• Marketing campaign and support

• Video performance report


ACCREDITATIONNot applicable


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DIGITAL ADVERTISINGDIGITAL

ADVERTISINGWe also have a number of digital advertising channels to help raise awareness for your brand online:

SOCIAL MEDIA POSTSLeverage the GPCE and ThinkGP social networks with dedicated promotional posts for your brand, reaching over 6,000 GPs and healthcare professionals across our Facebook, Twitter and Linkedin channels

REMARKETINGTarget GPCE website visitors with bespoke digital display adverts to promote your brand with our dedicated inhouse remarketing tools.

MATERIAL REQUIREMENTS: Banner: 940 pixels wide x 160 pixels high supplied as a static gif or jpeg. Please also provide click-through web address.

AVERAGE UNIQUE PAGE VIEWS: 2912/MONTH AVERAGE CTR: 0.1%

MATERIAL REQUIREMENTS:MREC: 300 pixels wide x 250 pixels high supplied as a static gif or jpeg. Please also provide click through web address.

AVERAGE UNIQUE PAGE VIEWS: 1000/MONTH AVERAGE CTR: 0.1%

GPCE WEBSITE HOMEPAGE LEADERBOARD GPCE WEBSITE CITY SPECIFIC MREC

$1,500 4 week tenancy


From $395 per post

From $1,060 per 20,000 impressions

THINKGP.COM.AU Australia’s #1 online education platform for healthcare professionals.

AVERAGE SESSIONS PER MONTH:

AVERAGE UNIQUE USERS PER YEAR:

AVERAGE UNIQUE USERS PER MONTH:

13,57968,5365,711

GPCE.COM.AU The official website of the General Practice Conference & Exhibition.

AVERAGE SESSIONS PER MONTH:

AVERAGE UNIQUE USERS PER YEAR:

AVERAGE UNIQUE USERS PER MONTH:

7,54652,8904,407

GENERAL PRACTICE CONFERENCE & EXHIBITION


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WEBSITE ADVERTISING

MATERIAL REQUIREMENTS: Full Banner: 468 pixels wide x 60 pixels high supplied as a static gif or jpeg. Please also provide click-through web address. Digital ready artwork to be supplied at 72 dpi. Multiple banners can be supplied and will be animated.

AVERAGE MONTHLY PAGE VIEWS: 20,700

MATERIAL REQUIREMENTS:MREC: 300 pixels wide x 250 pixels high supplied as a static gif or jpeg. Please also provide click-through web addresses.

AVERAGE MONTHLY PAGE VIEWS: 5,178

THINKGP WEBSITE LEADERBOARD THINKGP WEBSITE HOMEPAGE MREC




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EMAIL ADVERTISING

GPCE EMAIL MARKETINGFeature your brand on our GPCE promotional emails, sent regularly throughout our 15 week campaign cycle for each event edition.

MATERIAL REQUIREMENTS:PRODUCT LISTING50 words plus a logo

OR

LEADERBOARD 560 pixels wide x 75 pixels high supplied as a static gif or jpeg.

OPEN RATE: 22%

THINKGP WEEKLY NEWSLETTERBenefit from being aligned with key educational messages to build brand recognition and credibility by advertising in the ThinkGP e-Newsletter, sent every thursday morning to over 64,000 healthcare professionals.

MATERIAL REQUIREMENTS:LEADERBOARD:600 pixels wide x 75 pixels high supplied as a static gif or jpeg.

OPEN RATE: 20%

RME QUARTERLY NEWSLETTERFeature your brand in the Reed Medical Education Quarterly newsletter sent to over 64,000 contacts in the primary healthcare industry.

MATERIAL REQUIREMENTS: PRODUCT LISTING: 50 words plus a logo.

OR

LEADERBOARD:600 pixels wide x 75 pixels high.

OPEN RATE: 20%

FROM $950 FROM $950FROM $790

EMAIL ADVERTISING


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CONTACT USGET IN TOUCHFind out why leading brands are choosing Reed Medical Education by contacting us today:

WE ARE PROUD TO WORK WITH:EUNJI BLACKLOWSTRATEGIC BUSINESS DEVELOPMENT MANAGER

P: 02 9422 2452

E: [email protected]

JENNIFER SINGLETONACCOUNT MANAGER

P: 02 9422 2124


EMMA BROWNE ACCOUNT MANAGER

P: 02 9422 2022


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ENQUIRY FORM

EXHIBITING DISPLAYS: (Please tick which opportunities you are interested in)

SPACE ONLY SHELL SCHEME DOC SHOP 3X3 SQM STAND UPGRADE 6X3 SQM STAND UPGRADE

SPONSORSHIP OPPORTUNITIES:PLATINUM SPONSORSHIP GOLD SPONSORSHIP SILVER SPONSORSHIP

ALM SPONSORSHIP CATEGORY 2 EDU. MODULE KEYNOTE SPONSORSHIP NETWORKING DRINKS RECHARGE STATION

ONLINE EDUCATION:ONLINE CLINICAL AUDIT ALM ONLINE WEBINAR 1 HR EDUCATION MODULE EXPERT VIDEO

DIGITAL ADVERTISING:WEBSITE ADVERTISING EMAIL ADVERTISING SOCIAL ADVERTISING REMARKETING

SPONSORSHIP ENQUIRY FORMTITLE: FIRST NAME: SURNAME:

POSITION: ORGANISATION:

BRAND TO BE PROMOTED:

ADDRESS: PHONE NO.:

FAX NO.:

PCODE: MOBILE NO.:

EMAIL ADDRESS:

CONTACT DETAILS:

INSTRUCTIONS:Please fill out this sponsorship enquiry form and email us on [email protected]

and one of our team members will get in contact.

Documents

POWERED BY - reedmedicaleducation.files.wordpress.com · dr joe kosterich dr simon cowap . mbbs (wa) adjunct professor mbbs (hons), fracgp ... additional insight heat map of gps by