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Disclaimer:
This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributer. Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for. This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors. It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.
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Table of Contents Introduction 04
Section 1: Viral Marketing Basics
Chapter 1: What Is Online Marketing All About? 07
Chapter 2: What is Viral Marketing? 10
Chapter 3: How Can Viral Marketing Help Your Business? 13
Chapter 4: Shocking Viral Marketing Facts To Consider 17
Section 2: Viral Marketing – Step by Step
Chapter 5: The Anatomy Of Viral Marketing Content
Chapter 6: The Best Ways To Deliver Viral Marketing Content
Chapter 7: Where To Find The Right Audience For Going Viral
Chapter 8: Getting Started With A Viral Website
Chapter 9: Getting Viral Marketing Ideas Before Creating Content
Chapter 10: Creating A Profitable Viral Post
Section 3: Advanced Viral Marketing Strategies
Chapter 11: Going Viral With Video
Chapter 12: Going Viral On Social Media
Chapter 13: Using StumbleUpon To Go Viral Easily
Chapter 14: Going Wildly Viral With Email Contests
Chapter 15: Crazy Secret Viral Marketing Tactics That Work
Chapter 16: Optimizing Your Viral Marketing Campaigns
Section 4: Additional Tips to consider
Chapter 17: Do's and Don’ts 25
Chapter 18: Premium tools and Services to consider 27
Chapter 19: Shocking Case Studies 29
Chapter 20: Frequently Asked Questions 32
Conclusion 35
Top Resources 36
Special Offer 37
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Introduction:
Welcome to the latest and very easy to apply “Viral Marketing 2.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Viral Marketing, for your business.
I’m very excited to have you here, and I know that this will be very helpful for you.
This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Viral Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn:
Section 1: Viral Marketing Basics
In Chapters 1 through 4, we’ll talk about:
✓ What Is Online Marketing All About?
✓ What is Viral Marketing?
✓ How Can Viral Marketing Help Your Business?
✓ Shocking Viral Marketing Facts To Consider
Section 2: Viral Marketing – Step by Step
In Chapters 5 through 10, we’ll talk about:
✓ The Anatomy Of Viral Marketing Content
✓ The Best Ways To Deliver Viral Marketing Content
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✓ Where To Find The Right Audience For Going Viral
✓ Getting Started With A Viral Website
✓ Getting Viral Marketing Ideas Before Creating Content
✓ Creating A Profitable Viral Post
Section 3: Advanced Viral Marketing Strategies
In Chapters 11 through 16, we’ll talk about:
✓ Going Viral With Video
✓ Going Viral On Social Media
✓ Using StumbleUpon To Go Viral Easily
✓ Going Wildly Viral With Email Contests
✓ Crazy Secret Viral Marketing Tactics That Work
✓ Optimizing Your Viral Marketing Campaigns
Section 4: Additional Tips to consider
In Chapters 17 through 20, we’ll talk about:
✓ Do's and Don'ts
✓ Premium tools and Services to consider
✓ Shocking Case Studies
✓ Frequently Asked Questions
Well, it’s time for you to start getting the most out of Viral Marketing, on behalf of your Business. I know you'll love this training.
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Section 1 Viral Marketing Basics
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Chapter 1: What Is Online Marketing
All About?
We are all familiar with the word
“marketing”, and we all have a pretty
good idea of what marketing is all
about: building a strong brand
presence by spreading a brand-centric
message. Yet we often fail to properly
identify what marketing is all about,
thinking of it as nothing but paid
advertising, which is actually just one of the many ways that there are of driving
a marketing message.
To illustrate this point, we can all recognize a brand-sponsored billboard on a
busy venue as advertising, and can rightfully categorize it as marketing, yet we
would mostly fail to identify a brand-centric conversation between random
people on the streets as marketing.
This is important to understand because a marketer needs to identify every
possible way of driving brand-centric conversations outside of traditional
advertising channels. In that sense, marketing NEEDS to feel natural.
And make no doubt, it is the same on the internet. Online marketing can be
strictly conceptualized as the process of promoting a business, a brand, a
product, or a service all over the internet using the right type of marketing
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strategies and tools that can drive online-specific objectives such as increasing
traffic, capturing leads and getting more sales.
Yet online marketing is a very broad term that encompasses a wide range of
online marketing tactics and strategies; That is, every possible activity that can
help a marketer achieve a business objective online can be considered as “doing
online marketing”.
More so, the term “online marketing” is nowadays used interchangeably with
the term “content marketing”, which is defined as an online marketing
approach focused on distributing value through content. Coincidentally, an
online marketing campaign that does not deliver valuable content is simply
doomed to fail from the get go, hence the interchangeable nature of
conceptualizations that currently describe the same process.
This groundbreaking shift in priorities has changed the way online marketing is
done nowadays, with newer online marketing strategies taking the spotlight
alongside classics such as email marketing and banner ads. Examples include:
Search Engine Optimization
Or the process of refining online content in a way that makes it rank higher in
search engine results when potential customers use search terms that match
keywords in said content.
Social Media Marketing
Using social media platforms such as Facebook, Twitter, and Pinterest to drive
organic brand-centric conversations has become a must in this socially-
connected modern day internet.
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Video Marketing
Online video is now more popular than TV, and there are thousands of
businesses making lots of money by using video sharing platforms to promote
their products.
These new developments are great and all, but what if you can give them a little
edge? What if you could take them to the next level? What if you can go, let’s
say… viral? Follow our next chapter to learn more!
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Chapter 2: What is Viral Marketing?
Hey there my friends! As you
might know now, marketing is all
about spreading the word about a
brand, a business, a product, or a
service, using the right type of
strategies and resources across
channels more likely to be
effective when it comes to reaching the right audience with our marketing
message.
Online marketing is just like that as well, with the added emphasis on delivering
valuable content to the right audience at the right time. Now, there is one
seemingly innocuous characteristic of online marketing that gives it an immense
advantage compared to offline marketing: reach.
Offline marketing’s reach is no match to online marketing’s, which has the
advantage in all fronts, from costs to available marketing channels, to
demographic reach and timing.
Online marketing can easily reach a lot more people across many geographical
locations at a faster rate and at a much lower cost when compared to offline
marketing. Besides, online marketing has another trick up its sleeve: it can go
viral.
Now, all of us are also familiar with the phrase “going viral”, and we can mostly
agree on what “going viral” means on a very superficial level. That is, that
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“going viral” means to spread really fast and to reach a lot of people in a very
short time.
But “going viral” is not something that is specific to marketing. In fact, “going
viral” is something that occurs by accident or luck most of the time, as there is
no certainty as to whether something will go viral when it first appears.
That is because a piece of content will go viral if enough people are enticed it to
share it virally. Examples of things going viral are ample. Memes, videos, songs
and even pictures go viral out of sheer coincidence just because they hit an
emotional button that makes people want to share them with everybody they
know.
And Then There Is Viral Marketing
Viral marketing is simply marketing
that is designed to spread virally.
Simply put, it is marketing that is
created to “go viral”, and it is defined
by the following criteria:
✓ Viral marketing is designed to
generate interest in a brand,
business, product or service.
✓ The goal of a viral marketing campaign is to drive results from generating
awareness about what it promotes. It isn’t considered viral marketing if it
eventually doesn’t generate business-centric results such as increased
traffic, more leads or sales.
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✓ Viral marketing doesn’t happen by accident or luck. In fact, all viral
marketing content spreads because there is a well-designed viral
marketing campaign to back it up.
Viral marketing campaigns follow the same structure of common online
marketing campaigns while adding a “viral” element to them with the intention
of incentivizing targets to share the promoted content.
Which means that viral marketing campaigns are mostly target-driven: the buzz
around viral marketing campaigns is created by target interest. That is, the more
the target audience shares it, the more successful a viral marketing campaign is.
Viral marketing campaigns are simple to build and execute because you will only
need to create an engaging piece of content such as a video, to set off a starting
point and then to redirect it to the appropriate channels. One basic template of
how a viral marketing campaign works is a viral video that spreads from
YouTube to social media and then to instant messaging apps, and so on.
But fast audience response and a wildly wide reach are not the only benefits of
viral marketing. Do you want to know how else viral marketing can help your
business? Read our following chapter to learn more!
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Chapter 3: How Can Viral Marketing
Help Your Business?
The benefits of a well-crafted,
properly executed online marketing
campaign that doesn’t limit itself to
a single set of banner ads on a
single advertising platform can’t be
underestimated. A marketing
campaign that reaches its targets across all possible channels has a greater
chance of generating more awareness, more steady traffic and long-term sales
cycles.
Now, when you boost a marketing campaign by adding viral elements to it and
you succeed in making it go viral, there are additional benefits beyond allowing
your business to create an emotional connection with its potential client base.
Here are the most relevant ways in
which viral marketing can help your
business.
It Helps To Build Your Brand
Viral marketing is one of the most
powerful ways to drive brand
awareness among members of your
target audience and even on people
outside of it because it’s the people
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themselves who will be promoting your stuff for you if you do the first steps of
your viral marketing campaigns right.
The good news is that brand awareness generated through viral marketing
creates a very long-lasting impression and greater brand recall because it is
generated through the emotional reward of sharing and through sheer
repetition of your marketing message across your target channels and beyond.
It Helps You To Better
Understand Your Audience
Your first few viral marketing
campaigns will become one of your
greatest sources of audience data
because they will allow you to
understand what it is that your
audience wants and what they care about; knowledge that you can use to know
exactly what type of content you should create in order to stir people’s
emotions.
Remember, people are more likely to share content that is related to their
innermost interests, and viral marketing is fueled by people’s inclination to share
what they like!
It helps You Grow Your Customer List
A well-executed viral marketing campaign will allow your
business to better connect with qualified clients if you
follow up with them after engaging them.
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The word-of-mouth effect from your campaigns will in turn encourage them to
share your content with others the next time that you share it, increasing your
chances of growing your customer list through referral channels.
It Provides Your Business
With Short Bursts Of Quick,
Incremental Growth
The “viral” nature of viral
marketing will allow you to drive
more traffic and quick conversions with each new campaign, which means that
your business will grow by small percentages as well by retaining momentum
from these campaigns.
It Converts Your Business Into An
Authority
Viral Marketing can transform your
business into an online authority in
your niche thanks to the power of
social proof.
That is, the more people that share and discuss your content in a positive way,
the more of an authority your business will be perceived as being.
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It Lowers Your Marketing Costs
In The Long Run
Viral marketing will allow you to cut a
significant amount of your marketing
costs once you have a large enough
following virally sharing your
content, which means that your audience will be doing the marketing for you!
Do you want to learn more about why viral marketing is still as hot today as it
has ever been? Check out our next chapter to find out!
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Chapter 4: Shocking Viral Marketing
Facts To Consider
✓ Successful viral marketing
campaigns generate over 1
million impressions in short
amounts of time, with some
campaigns generating from 10
to 100 times more impressions.
(Source)
✓ So far one of the most widely used ways to generate traffic with viral
marketing is to capitalize on controversial topics, as that is the easiest
way to spark online conversations and getting people to take sides in the
discussion.
Controversy leads to compulsive sharing not because of cheap shock
value but because it subtly offers a differing point or new angle to a topic
that deserves discussion. Adding a little controversy to content makes it
very, very likely to go viral by triggering extreme emotional responses on
the target audience.
This tactic might sound a little controversial in itself, but bear in mind that
only campaigns that have used controversy in a positive way have gone
wildly viral, such as Kleenex’s “Unlikely Best Friends” campaign. (Source)
✓ In order for a marketing campaign to go viral, its content needs to elicit
the following emotional responses: Awe, Surprise, Joy, Pride, Hope,
Courage, or Humor. (Source)
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✓ Engagement generated from viral content is used by the Google
algorithm as signals to increase a site’s search ranking.
Metrics such as number of relevant authoritative links and social
engagement generated from viral marketing campaigns have been seen
to increase site visits as much as 750%! (Source)
✓ There is such a thing as a “Viral Coefficient”, which describes how likely a
viral marketing campaign is to break through the noise and go viral. Viral
coefficient can be understood as the number of new targets reached
generated by one target, or the total number of new leads or impressions
referred by each lead that is reached by the campaign.
Going viral successfully is the result of having a viral coefficient above 1, or
of generating 1 or more leads or impressions per each target reached with
the campaign. If the viral coefficient is below 1, it means that viral sharing
is diminishing and that the viral campaign needs to be optimized. (Source)
✓ Of all social media platforms, Instagram is driving the largest number of
marketing content going viral, with 49% of photos and 60% of videos on
the platform reaching over 250 interactions! In contrast, Facebook posts
have a hard time reaching Page fans, with only 6% of them seeing
potentially viral page promoted content. (Source)
✓ Contrary to popular belief, long-form content gets way more shares than
short-form content, with content that is 3,000 to 10,000 words long
getting over 1,000 more shares than shorter content. (Source)
✓ Marketing content with images is twice as likely to go viral than content
without images, with over twice the people sharing image-rich content
when compared with content with no visuals. (Source)
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✓ Having an influencer sharing your marketing content can easily multiply
the number of times it is shared, thus increasing its chances to go viral.
The good news is that you don’t have to convince Oprah or any other
high-caliber celebrity to share your campaigns; It will be enough to reach
a person who is able to multiply shares by at least two for every person he
or she reaches! (Source)
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Section 2 Viral Marketing – Step by Step
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Access The Full Training Below
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(Insert your Affiliate URL)
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Section 3 Advanced Viral Marketing Strategies
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Access The Full Training Below
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(Insert your Affiliate URL)
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Section 4 Additional Tips to
consider
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Chapter 17: Do's and Don’ts
Do’s
Create With Emotions In Mind
Marketing content goes viral when it hits an emotional chord in
your audience, so always make sure to create unique,
humorous, positive content regardless of whether you will be sending your
marketing message through written word or visually rich media.
Make It Easy To Share Your Content
Viral marketing is all about allowing your audience to spread
your content through viral sharing, which means that you’ll
have to make sharing as easy as possible by including social media buttons,
embed codes, and forwarding calls-to-action in every placement that your
content is posted.
Create A Viral Marketing Plan
Marketing campaigns rarely go “viral” in the way that random
viral content does. Your viral marketing campaigns have to be
well-planned, they have to make sense at a brand-activity level, and they have to
generate a business-centric result such as creating buzz, building brand
awareness or driving sales.
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Don’ts
Don’t Go Negative
Negative or vulgar content often goes viral just because they
trigger curiosity tied to negative emotions such as anger or
sadness, which isn’t good for a brand or a business, so don’t get negative just for
the sake of being controversial!
Don’t Auto Post
Make sure to not post the same message on every channel and
instead take the time to create a well-timed editorial to best fit
every one of your target platforms!
Don’t Blast People On Social Media
You don’t have to post incessantly on social media to go viral; In
fact, that will only help you to annoy people. Instead, let people
be the ones to post incessantly for you; Your message will get the attention it
deserves, and your campaigns will go viral beyond your intended reach!
Don’t Put Your Brand At The Forefront
Don’t focus your viral campaigns on your brand. Simply focus on
creating emotionally charged content that is sponsored by your
brand and that is consistent with what it offers; This will allow you to generate
levels of brand recall that not even paid advertising can match!
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Chapter 18: Premium tools and
Services to consider
Viralsweep
“Viralsweep” is an all-in-one
viral marketing platform that
will provide you with all the
right tools to achieve the most
important marketing goals right
from the onset because it will
allow you to rapidly grow your lists through viral sweepstakes and contests, to
build beautiful and embeddable email forms, to hire influencers through the
Viralsweep platform to promote your campaigns for you, and to partner with
other brands that can help you viralize your content further!
Ruzzit.com
“Ruzzit” is a site that aggregates
viral content in video, image, and
text formats, and is one of our top
most recommendations for when
you need to look for inspiration to
create your next viral campaigns, or simply when you need your brand to stay
top-of-mind through trending updates!
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Viral Seeding
“Viral Seeding” is a premium
platform that specializes in viral
content seeding as well as an
influencer marketing agency
that is equipped to create
results-oriented viral campaigns
that are tailored to your most
immediate business needs.
Prefinery
“Prefinery” is a viral marketing
tool that will allow you to
integrate engaging sign-up forms
everywhere. Now, these are not
your normal, run-of-mill sign-up
forms, because they capture
email addresses to build waiting lists that accelerate viral growth through drip
email campaigns that encourage viral sharing once your campaigns launch!
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Chapter 19: Shocking Case Studies
Google Android
Google Android, or most commonly
known simply as “Android”, is
Google’s own mobile operating
system, which is currently the most
widely used by smartphone
manufacturers because of its open
source nature.
Objective: Google’s objective was to further raise awareness about its Android
brand by creating a piece of highly-shareable content that could work as an
extension of its brand message.
Strategy: Google produced a short spot featuring unconventional pairs of
animals interacting. Aptly titled “Friends Furever”, the video was intended to
elicit strong emotional responses linked to feelings of friendship to expand the
brand’s “be together, not the same” message.
Results: The emotional factor in play combined with the overall “cuteness” of
the video has made it the single most shared video ad of all time, with over 6.4
million shares across all channels.
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Loctite
“Loctite” is the name of a
popular glue maker from
Germany. It produces adhesives, sealants, and a wide variety of surface
treatments that are used by industries and hobbyists all around the world.
Objective: The company’s objective was to reach the new generation of digital
savvy youngsters that might have not heard of the brand or used its products up
to that point.
Strategy: Loctite spent its entire annual marketing budget on a bet when they
commissioned a marketing agency to produce a super bowl commercial for the
brand. This agency created a funny video ad featuring everyday people using
Loctite’s products to fix stuff and doing the “Loctite Dance” at the end of the
ad.
Results: The goofiness and positive feelings evoked by the video paid off big
time, with over a million impressions on YouTube alone, increased brand recall
among the target audience and increased sales!
McDonalds
McDonalds is one of the world’s
most popular fast food chains. In
fact, it is the second largest fast food
restaurant chain based on the
number of locations around the
world.
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Objective: McDonalds wanted to recapture the attention of younger members
of its target audience who were heading to other fast food restaurants,
dropping McDonalds market share as low as 12.9 percent.
Strategy: The company crafted a video ad to promote its “Pay With Lovin”
campaign, which encouraged people to go to any McDonalds location for the
chance to pay for their meals with selfies, hugs, smiles, and the such.
Results: The campaign was an instant viral hit, generating over 8 million views
on YouTube within the first 4 days of going live! It was such a viral success that
customers and employees started uploading their own videos of them paying
with friendly gestures!
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Chapter 20: Frequently Asked
Questions
Why Is Viral Marketing Labeled As, Well, “Viral”?
The simplest explanation as to why viral marketing is called “viral” is because it
spreads a message that self-replicates like a virus. The term precedes digital
marketing and was first coined in the 1990s.
Once viral marketing reached digital distribution it started to be described as an
idea that spreads like a computer virus, with targets of a campaign getting
“infected” and spreading the message.
Should All Online Marketing Campaigns Strive To Go Viral?
Not all brands, products or services will benefit from a viral marketing campaign.
Indeed, there have been cases of viral marketing campaigns backfiring.
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Ask yourself: Will my offer benefit from being tied to a viral message that might
cause my targets to only recall the campaign and not my brand?
Is The Word “Viral” A Way To Describe Any Successful Online
Marketing Campaign?
People tend to confuse being “viral” with being wildly successful, but there is a
series of subtle differences in between. First and foremost, viral campaigns are
planned in advance with the intention of going viral through a very specific
message, whereas most marketing campaigns are simply set up to reach a very
specific niche subset of a target audience.
What that means is that viral campaigns are designed to reach as many people
as possible, wherever possible and at the fastest rate possible, while common
marketing campaigns are designed to reach as many people as possible within a
qualified target audience.
The idea behind the viral approach is mainly to create massive awareness about
a brand or product in order to drive additional marketing objectives depending
on people’s response to the campaign. On the other hand, the basic online
marketing approach pursues a set of very specific marketing objectives from the
very beginning, such as driving sales or creating engagement.
Secondly, viral marketing campaigns are fueled by viral sharing, which is
encouraged by delivering emotionally charged or highly entertaining content
with high probabilities of being shared, while basic marketing campaigns are
driven by delivering relevant content through organic marketing channels and
paid advertising.
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Lastly, viral campaigns are not necessarily considered successful when they
don’t help a business to achieve profitable marketing objectives beyond the
initial short-term impact of going viral.
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Conclusion:
We’re thrilled that you
have chosen to take
advantage of our
Special Free Report,
and we wish you
amazing success.
And in order to take
your Viral Marketing Efforts even farther, we invite you to get the most out of it
by getting access to our Full Training clicking here (Insert your front End offer
URL).
Thanks so much for the time you have dedicated to learning how to get the
most advantages from Viral Marketing.
Viral Marketing have come to stay in the market forever.
To Your Success,
Your Name
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Top Resources
Videos https://www.youtube.com/watch?v=IcN9Uv9JLYE https://www.youtube.com/watch?v=D0QJgx_C4rc Tools & Services https://untorch.com/ http://radurls.com/ Training Courses https://www.educba.com/course/viral-marketing/ https://es.coursera.org/learn/wharton-contagious-viral-marketing Blogs https://neilpatel.com/blog/how-to-create-viral-content-that-will-drive-2500-visitors-per-day/ https://www.ikf.co.in/blog/nine-best-viral-marketing-tactics/ Forums https://www.warriorforum.com/tags/viral%20marketing.html https://www.blackhatworld.com/tags/viral-marketing/ Affiliate Programs https://affiliate-program.amazon.com https://www.clickbank.com/ Webinars https://www.youtube.com/watch?v=g0CsEJx7czw https://www.youtube.com/watch?v=5obYwYnu06U Infographics https://i0.wp.com/socialmediaexp.wpengine.com/wp-content/uploads/2013/06/5-key-elements-of-viral-content-v2.png?resize=600%2C1610 https://i.pinimg.com/originals/2d/79/3c/2d793c7634161275449e18b192effb94.jpg Case Studies http://www.frac.tl/portfolio-item/viral-marketing-case-study/ https://backlinko.com/viral-marketing Facts https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics http://www.frac.tl/content-marketing-statistics/
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Access The Full Training Below
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Click here to access the Viral Marketing 2.0 Success Kit Monster PLR!
Want full PLR Right to a Complete “Viral Marketing 2.0
Success Kit”: The Videos, Audios, PDF Guide, Report & a
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HQplrStore.com is coming with Next HQ Publication: “Viral Marketing 2.0
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You can sell them as your own & keep 100% profit with you. After 4days, the
price will go to it’s normal price.
Stay Tuned!! It’s coming on April 2nd