power point l_oreal.pdf

8/13/2019 power point l_oreal.pdf

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BECAUSE YOU ARE WORTHIT

LOral was established in 1909, and by now the company is oneof the leaders in the beauty market while providing a wide variety

of products for each segment of its market tailored to meetexpectations of its customers.

LOral does and has always have believed in the strategy oninnovation and diversification. Due to the products uniqueness, L

Orals product became well-known and popular among all ethnicgroups, not depending on gender.


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L'ORAL'S OFFICE, 1909


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Introduction

Before the facial cosmetics, LOreal was known as a hair-colorformula developed by French chemist Eugene Schueller in 1907.It was then known as "Aureole".

Established in 1909

100 year old company

Worldwide leader in cosmetics

Distribution: 130 countries


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5 Key expertise: Hair care, Skin, Hair color, Make up& Fragrance

67,662 employees worldwide

17.5 billion Euros consolidated sales in the year2008

Mass-market luxury brand image


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Mission

The companys mission is to promote anapproach to beauty that is fun, affordable,

fulfilling, genuine and generous whilemeeting all stakeholders expectations byproviding a portfolio of deeply diversified

range of products.


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Divisions

Consumer Products Division

Professional Products Division

Active Cosmetics Division

Luxury Products Division


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w w w . l o r e a l . c o m

COSMETICS, UNIQUE EXPERTISE

A brand portfolio that is unique in the world


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Market Overview

The LOreal Group is present worldwide through itssubsidiaries and agents. LOreal started to expand itsproducts from hair-color to other cleansing and beauty

products. The LOreal Group today markets over 500 brands andmore than 2,000 products in the various sectors of thebeauty business. Such includes hair colors, permanents,styling aids, body and skincare, cleansers and fragrances.Indeed, the LOreal Group have reached the peak that allcosmetic brands sought after.

LOreal Groups could still be considered as the leadingsupplier of cosmetics and hair-color.


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RESEARCH, DRIVING GROWTH

More than 500 patents filed per year

8 research centers in Europe, 3 in North Americaand 3 in Asia

3 evaluation centers in Europe, 4 in America and3 in Asia

480-million-euro R&D budget

2,900 staff members

1/3 of the R&D budget is earmarked for advanced research

Numerous scientific papers in peer-reviewed journalsand presentations in congress


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Market Overview

In 1996, LOreal became the second largestcosmetics maker in the US, following theacquisition of Maybelline.

In 2005, the companys revenues increased bynearly 6.5% to US$18.1 billion, reflecting like-for-like growth of 4.8%

15.8 percent of the global cosmetics market,continued to gain market share and planned toexpand in Central Asia, India and the Middle EastTODAY


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Market Overview

L'Oreal ranked as one of the worlds most

ethical companies according to ETHISPHERE MAGAZINE in 2007

L'Oral is the ideal employer for businessstudents in Europe in 2008

(Trendence Europe survey, Managers edition)


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Competitors

Procter & Gamble

Unilever

Johnson & Johnson


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Target

Demographics: According to the differentproduct divisions

Consumer:18-50+ years Male: 35% Female:65% Core Target: 25-35 years old Psychographics: She/he who is searching for

excellence in beauty and who has an highinterest in fashion.


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THANK YOU

Documents

power point l_oreal.pdf