Power of the Pink Poker

PoundPresentation by Emma Gilbert

Presentation by Emma Gilbert

Here come the Girls ...

It is predicted that 20% of online players are women, with some websites such as 888.com who cater specifically to women in order to help meet the new demand.

Presentation by Emma Gilbert

•The Feminisation of Poker is now in the main stream media

•From Desperate Housewives• to

•Lady GaGa’s Poker Face

•To More female poker players on playing in televised games

•And now Ladies Only Tournaments

Presentation by Emma Gilbert

Men

67%

Women33%

Online Poker Players by 2011

Presentation by Emma Gilbert

Female poker players are set to grow to a third of real money poker players by 2011 and are a key focus for operators in Europe, new research has revealed. (study by Poker Players Research (PPR))

Presentation by Emma Gilbert

What is a women worth?

•¼ of all female online poker players are Real Money Players

•Female’s rake per session is currently half that of men due to lower stakes and shorter sessions on the tables

•Greater loyalty and lifetime value = better ROI when fierce competition for poker’s existing male demographic is sending player acquisition costs spiralling.

Presentation by Emma Gilbert

Operators are already implementing campaigns to appeal to women, adjusting their

bonuses and promotions.

It’s time for affiliates to start including the “Pink Poker” market into their engagement

strategies.

Presentation by Emma Gilbert

So how do affiliates exploit this new growth area?

Onsite Content

V’s

Presentation by Emma Gilbert

So how do affiliates exploit this new growth area?

Onsite Content

1. Clear Information for Early Adopters

•Reviews•Rules•Strategy Guides

Not just for SEO!

2. Your “Voice”

•Male perspective?•All male News?• Ladies Tournaments?

Is it a “boys Club”?

3. Images

•Banners• Are the too Sexy•Too much Tits n Arse?

Not just for SEO!

Presentation by Emma Gilbert

So how do affiliates exploit this new growth area?

Promotions and Incentives

"The majority of our clients are in property, fashion and public relations, and the prizes like manicures

and facials are not the reason why they game online.” - Julian Morel, Head of Poker Girl

Presentation by Emma Gilbert

So how do affiliates exploit this new growth area?

Promotions and Incentives1. Reduce Pressure

to Sign Up

• Clear CTA’s not intrusive•Transparent Sign Up Process

Deliberate Buying Behaviour!

3. Loyalty Rewards

•Use Social Networks More•Likely to ask a friends advice•Likely to give recommendations

Women Talk – reward them for it!

2. Trust and Relationship

• Deliver what you say• Value not Free• Clear T&C’s•Exclusive and Special

Once they come they Stay!

Presentation by Emma Gilbert

Affiliates who dismiss female poker players as either bored housewives or poker pin ups

beware.

Ignore the potential of the “Pink Poker” pound at your peril!

Here come the Girls ...

Emma Gilbert is..

The online Marketing and Content Manager for a portfolio of online

gambling affiliate portals

Pokerrakeback.com MrsBingo.com BunnyBingo.com Rakeback.co.uk

Rakebackpoker.com MrCasinos.com MrSportsbook.com MrBlackjack.com

to name a few!