Power

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ofColor

Color Matters

• Color increases brand recognition by 80%• 84% of consumers surveyed say importance of color is a major factor in buying products

Businesses Understand This:

Color Matters• Color has physical effects on the human body as well.• For the next set of slides, stare at the black dot inside of the colored object for 30 seconds.

Color Matters• When time is up, stare at the black dot inside the empty shape.• What happens?• Why?

Color Matters• Color Blind Test - For the next set of slides, what number do you see inside each object?• These test your ability to see color relationships

Answer: 25

Answer: 54(Just kidding, it is 56)

Color Matters

• Hue – a pure color – any color except white or black• Chroma – the intensity or saturation of a hue

Terms You Need To Know:

• Value – the lightness or darkness of a color

The Color Wheel• Comprised of 12 basic hues

• 3 primary colors• 3 secondary colors• 6 tertiary colors

primary colorscolors that cannot be made by mixing other colors

secondary colorscreated by mixing two primary colors

tertiary colorscreated by mixing a primary with a secondary color