POW ON ER OF DISTINCTI · contribuon connues in future with full zeal and zest. As the company strives to achieve excellence, it is paramount that the whole team works together for

NEWSLETTER | VOLUME NO. LXXXII

IS D TF INO CR TE IOW NOP

Lakshmipat Singhania - IIM, Lucknow NATIONAL LEADERSHIP AWARDS

Leadership, at its core, is the ability to map out the best route to success and true leaders

chart a course by inspiring others with a shared vision and create something new out of

the familiar. As the world prepares to step into another decade and India stands at the

cusp of major transforma�on, different kinds of tomorrows are being shaped in every

field. With the right vision comes direc�on, priori�es and benchmarks to measure

success along the way. Lakshmipat Singhania-IIM Lucknow, Na�onal Leadership Awards

have been cons�tuted jointly to honour the legacy and vision of Late Lala Lakshmipat

Singhania, who was a pioneering Indian industrialist from IIM Lucknow. The shared

vision annually acknowledges outstanding transforma�onal leaders, renaissance

architects, change maestros, and outstanding leaders. Today, these awards have grown

in stature and counted among the most pres�gious in the country.

JANAURY-MARCH 2020

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This year, at the Lakshmipat Singhania-IIM Lucknow

Na�onal Leadership Awards held on 9�� December

2019 at Vigyan Bhawan, New Delhi, a gli�era� of

poli�cal leaders, corporate heads and torchbearers

from various fields ideated and got together to

commemorate the finest in the fields of 'Science &

Technology', 'Community Service & Social Upli�ment'

and 'Business'. The award gala was an outstanding

success with a�endance by audiences that comprised

of senior poli�cians, bureaucrats, diplomats, business

execu�ves, thinkers, commentators and analysts.

The chief guest at this gli�ering ceremony was

Hon'ble president of India, Shri. Ram Nath Kovind,

who delivered a rive�ng address and felicitated

torchbearers from various fields. Speaking to the

luminaries, he said “The Lakshmipat Singhania Awards

recognizes the leadership quali�es and contribu�ons

of the inspiring leaders. Lakshmipat ji was well known

for his entrepreneurial spirit and contribu�on to

business and society. It is indeed befi�ng that one of

the country's premium management ins�tu�on, IIM

Lucknow and JK Organisa�on have come together to

ins�tute these awards.”

Shri. Bharat Hari Singhania, President, JK Organisa�on

commemorated the winners and spoke warmly about

the 130 years long history of JK Organisa�on and its

outreach in the remotest areas of the country. He

further stated that the world looks up to India for

solu�ons in the global issues like sustainable

development and green energy. Shri. N.K Singh,

Chairman, Jury, LPS-IIML Awards; spoke about the

credibility and reputa�on that these awards have

gained. Furthermore, he was reminiscent about how

Dr. APJ Abdul Kalam had suggested that apart from

recognizing leaders, youth leaders should also be given

the recogni�on. Therea�er, the awards have been

categorized into two broad categories of leaders and

youth leaders. Smt. Archana Shukla, Director, IIML

Lucknow in her commemora�on, vocalized about the

exemplary work of the awardees in their respec�ve

fields and the strong impact that it leaves on the

society and future genera�ons.

The luminaries who won the pres�gious awards in

the field of Science and Technology was Padma Shri

Dr. Srikumar Banerjee, a dis�nguished scien�st

in metallurgy and a Professor at

Department of Atomic Energy in

BARC, Mumbai. The winner of

the young leadership award

was won by Dr. Amit Sharma

for his pioneering work

in Biological Science;

he heads the elite

Structural and

Computa�onal Biology Group, Interna�onal Centre of

Gene�c Engineering and Biotechnology, Delhi. For

community service and social upli�ment, Dr. Bhushan

Punani won Na�onal Leadership Award. Mr. Anshu

Gupta was presented with the young leadership award

in the same category. The business category award

went to Ms. Kiran Mazumdar-Shaw, MD of Biocon. The

young leader award went to Mr. Puneet Dalmia, MD,

Dalmia Bharat Group.

NEWSLETTER | VOLUME NO. LXXXIIJANAURY-MARCH 2020

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A GATEWAY TO CULTURE - MOROCCO BUSINESS PARTNERS MEET Marrakesh hosted the 5�� Interna�onal Business Partners Meet for the business partners of JK Lakshmi Cement Ltd. at

Morocco – 'The Gateway to Africa'. Marrakesh is a beau�fully chao�c city, where glimpses of medievalism can s�ll be

seen amid its modern buildings of business. Business partners and senior officials along with their respec�ve spouses,

partook a week-long journey into a blend of tradi�ons, modernity and adventure steeped in rich history and culture

flushed with natural, historic and architectural wonders. The meet was memorable for its business vision, achievements

and the milestones of JK Lakshmi Cement Ltd. The growth path shared by Smt. Vinita Singhania-VCMD, Dr. S. Chouksey-

WTD, Mr. SK Wali-WTD and Mr. Sumit Malhotra-CEM; aptly cra�ed the vision statement. Business Partners and their

spouses were awarded in different categories for their excellent work.

The Morocco trip also saw the business partners and senior company officials from various parts of India ge�ng

together in teams at a break-out session organised at Agafay Desert. The breathtaking view on the canyons of the

majes�c desert of Agafay was an ideal place to admire the se�ng sun and enjoy balloon adventure. The games

organised at the medieval medinas of Marrakesh, adventure on quad bikes, witnessing the openness of the desert and

the crashing waves of the relentless Atlan�c Ocean at Casablanca were a life�me experience for the par�cipants. It

brought out the excep�onal bonding and team spirit of a larger JK Lakshmi Parivaar among the travellers.

This remarkable meet has been beau�fully summed through this quote ''A journey is best measured in friends, rather

than miles''.


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MILESTONES ACHIEVED - GOLDEN PEACOCK AWARD


JK Lakshmi Cement Ltd. won the well-deserved

'Golden Peacock Award for Corporate Social

Responsibility' for the year 2019. Corporate Social

Responsibility is the con�nuing commitment by

JK Lakshmi Cement Ltd. to behave ethically and

contribute to economic development, while

improving the quality of life of the work force,

their families as well as of the local community

and society at large. The award is given by Ins�tute

of Directors (IOD) for significant ini�a�ves in CSR

prac�ces and for crea�ng new benchmarks. It recognizes

organisa�ons ability to go beyond the statutory, ethical and

sustainability compliances to achieve higher standards of

corporate excellence. Golden Peacock Award for 'Corporate Social

Responsibility' is to give a�en�on to social and environmental concerns in addi�on to economic goals, and

encourage companies to balance financial profits, economic value addi�on and social good.

On behalf of JK Lakshmi Cement Ltd., Mr. Sanjeeva Kr. Jha, received the Golden Peacock Award Trophy and a

Cer�ficate. The specially organised 'Golden Peacock Awards Presenta�on Ceremony' was held on Wednesday,

March 4��, 2020, at Hotel Taj Lands End, Mumbai.

SWINGING BLASTERS - SHRIPATI SINGHANIA CRICKET MEMORIAL TOURNAMENTEach year the Shripa� Singhania Cricket Memorial

Tournament is held to commemorate Late Sh. Shripa�

Singhnia's vision. This Cricket Tournament is organised

across all opera�onal areas of JK Lakshmi Cement Ltd.

All the teams from various departments and states

par�cipate in the ini�al rounds to qualify for the main

events. This year the finalist were the Head Office Team,

New Delhi and Jaykaypuram Plant, Sirohi Team. An

exci�ng, on the edge final deciding match was held at the

Karnail Singh Stadium, New Delhi on 22ⁿ� February 2020.

All the senior officials from Delhi head office were present to enjoy

and cheer for their favourites at the final match. The atmosphere was

very lively. The excitement was palpable as people cheered and clapped on

every fours and sixers hit. There was a group of supporters for each finalist team. The

�ght compe��on, the lively stadium and cheering made the game a very memorable one for all, as the game went

on with gusto.

Jaykaypuram, Sirohi team came out victorious under the captaincy of Mr. Amjad Khan. It was a moment of pride for

Mr. Pushpendra Singh Deora as he was declared the man of the match amidst the cheering crowd.

4


WINNING WITH SUGGESTION - CREATING INNOVATIONCrea�vity and innova�on have significant role to play

in ensuring improvement in the key processes of

organisa�on in order to have be�er alignment with the

Company's objec�ve and plans. In view of the above,

JK Lakshmi Cement Ltd. strive to encourage its

employees to invest their �me in thinking and

discovering new ideas, which may help to improve

business processes and gain compe��ve advantage.

Considering the same, “Sugges�on of the Year”

contest was organised across all loca�ons. It was a

privilege to receive an overwhelming response from all

the employees. The company congratulates all the

winners and par�cipants. With further apprecia�on,

JK Lakshmi Cement Ltd. wishes that their enthusias�c

contribu�on con�nues in future with full zeal and zest.

As the company strives to achieve excellence, it is

paramount that the whole team works together for

its growth.

Based on the rigorous screening process, the following

employees' sugges�ons were adjudged as “Best

Sugges�ons” and the winners were Mr. Vikas Beha�,

Mr. Sandeep, Mr. Gaurav Goyal, Mr. Ashwani Gupta,

Mr. Vatsal J. Doshi, Mr. Mihir H. Joshi, Mr. Deepak J.

Shastri, Mr. Magan B. Jadhav, Mr. Vipul K. Chaudhari,

Ms. Bhar� Pradhan, Mr. Ankush Babel, Mr. Arpit Jain,

Mr. Ayush Kumar Gaur, Mr. Navnit Kumar, Mr. Shoeb

Rehan Khan and Mr. Ashish Sharma.

CHALLENGERS ON THE TURF - ZONAL CRICKET TOURNAMENT,EAST ZONE To create bonding, be�er understanding

and coordina�on among employees

and trade, JK Lakshmi Cement Ltd. for

the first �me organised inter-state

cricket tournament for the East

Zone. Cricket inspires the best in

teamwork and sportsmanship. The

appeal is great for the audience

and the par�cipants alike. All teams

from Chha�sgarh, Madhya Pradesh,

Maharashtra and Odisha par�cipated

in the ini�a�ve for all the team building

and harmonizing.

The State teams were represented by their

respec�ve dealers, business partners and

employees. The tournament was held over two days

on 1�� February and 2ⁿ� February 2020. Mr. Debashish

Sen - Zonal head was present to flag-off the tournament and

facilitate the winners. It's the pace and rhythm of cricket that invited

good response in terms of enthusiasm and cheering. The event saw a thunderous applauding and fun all around.

A�er much fanfare, Team Maharashtra was declared the winner of the zonal cricket tournament amidst applause

and ova�on.

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EXHIBITING SUCCESS - STHAPATYA, GUJARAT JK Lakshmi Cement Ltd. has been a forerunner in

myriad marke�ng ini�a�ves. It has successfully

provided a blueprint for a�aining these

marke�ng objec�ves. One such ini�a�ve was

its effec�ve par�cipa�on in the Sthapatya

Exhibi�on, 2020 at Surat, Gujarat. 'STHAPATYA'

exhibi�on is one of the popular and oldest

exhibi�on brands in India, holding exhibi�ons

on Building Materials, Architectural and Interior

products. Every year the exhibi�on is very

well received by architects, engineers, builders,

contractors and end users. Presently in its 23��

Edi�on, the STHAPATYA 2019 was organised from 20��

December to 23�� December 2019 for 4 days. Promo�ng the

most modern and latest products and sharing the same with the

community at large, JK Lakshmi Cement Ltd. displayed an array of

cement and value-added products along with TSC Services. The company's

corporate philosophy was rightly exhibited with insights on what makes it a preferred premium cement brand in India.

The event was a great success with a foo�all of approximately two lakh visitors. JK Lakshmi Cement Ltd. stall was

inaugurated by renowned Engineer Mr. Jalil Sheikh. The stall was visited by Mr. Suresh Holagi - Sr. GM Marke�ng; Mr.

Kalpesh Shah - GM Marke�ng; Mr. Bhagwan Jethwani, Mr. Sapan Avarani, Mr. Vishvas Hirpara and other team members

from South Gujarat team. The stall saw a surge of visitors genera�ng queries and conversa�ons about the products. The

widespread interest in the company's products, rightly embodies the growth trajectory of JK Lakshmi Cement Ltd.

VIJAYPATH - ANNUAL DEALER CONFERENCE JK Lakshmi Cement Ltd. east region organised its Annual Dealer Conference on 8�� January 2020 at Hukum Lalit

Mahal, Raipur. All the dealers and business partners from Chha�sgarh, Madhya Pradesh, Maharashtra, Bihar and

Jharkhand were invited along with their families. Best

performing dealers were awarded for their outstanding

performance in FY 2018-19.

The awards were conferred, and the winners were

selected area wise and state wise. This star-studded

awards ceremony was brought together with

special cultural ac�vi�es and entertainment

program. It featured performances by prominent

ar�sts with main a�rac�on being Bollywood

singer Salman Ali, winner of 'Indian Idol 2019' and

Prince Dance group of 'India's Got Talent' fame.

The meet increased brand awareness and the

networking opportuni�es for the par�cipants. Overall

ADC was a huge success and became a milestone for

more such events to follow in the future.

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NEWSLETTER | VOLUME NO. LXXXII

Team Madhya Pradesh West organised a 'Dealers Get together'

on New Year at Marrio� Hotel, Indore on 5�� January 2020.

During this mee�ng huge incen�ves were given in form of

amazing gi�s to the fans who were declared winners of

"Monsoon Dhamaka Scheme". To honour this event,

Mr. Sumit Malhotra-CEM graced the occasion by

his presence. Other senior officials who a�ended

the event were Mr. Amit Mathur-Zonal Head, Central;

Mr. D N Nagar-Technical Head, Central; Mr. Mayank

Singh- Regional Head; and en�re West Madhya Pradesh

marke�ng and technical teams, sales promoters and dealers

as well as individual house builders.

Trophies were given to all the outstanding dealers. It was easy to

engage the a�en�on with the ubiquity of cultural programs, mimicry, dance and

entertainment games organised specially for the a�endees. Audience par�cipa�on

was encouraged through interac�ve and entertainment efforts. Trophies were given to all

the outstanding dealers. In the end, all the dealers appreciated the Meet and ensured to increase market share of

JK Lakshmi Cement Ltd. while taking the brand to greater heights. The meet was an outlet to a sincere effort by the

company to receive feedback and tell a story. These are ways that JK Lakshmi Cement Ltd. build trust with all

stakeholders and show its apprecia�on for a long las�ng rela�onship.

JANAURY-MARCH 2020

DEALERS RENDEZVOUS - MADHYA PRADESH WEST

INFLUENCING THE INFLUENCERS - PLANT DEKHO, ODISHAA�er Launching of Cu�ack Grinding Unit, JK Lakshmi

Cement Ltd. started a campaign, where in, people

from different segments, mostly Influencers, were

taken to the company's plant on a tour. This

program named as "Plant Dekho", selected

dealers from the coastal Odisha. They were

advised to send their prominent influencers

of 16-17 persons in a company arranged

vehicle. There's a lot of emerging evidence of

influencers' transac�onal pull. Influencers have

go�en to the pinnacle of their professional

careers because they actually desire authen�c

professional rela�onships. They respect and

demand originality, hence this group from each

dealer were taken from their respec�ve loca�on and

brought to the plant for a technical tour. Inside Plant, they were taken to the Packing Unit, Silo area, Lab Area.

Cement manufacturing process was elaborated in simplified manner by a team of professional experts.

A�er the intensive tour, they were invited for sumptuous lunch and gi�ed tokens of apprecia�on. Henceforth,

they were dropped at their respec�ve loca�on. Around 900+ influencers took benefit from this program and this

created a very posi�ve vibe in the market by boos�ng confidence in our product and value addi�on to the brand.

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It's important to have a strategic framework that's guiding

your marke�ng endeavors and objec�ves. One such

campaign 'Customer Month' was launched with an

objec�ve to understand the consumer psyche. The

campaign was started by the technical team at

Rajasthan and West MP markets on 15th January 2020

and con�nued �ll 29th February 2020. The campaign

was focused on the end customers with the purpose to

educate them regarding the construc�on material and the

benefits of the brands and products like JK Lakshmi PPC & Pro+

Cement, Brahmastra (Water Proofing Chemical).

The team behind 'Customer Month' Campaign, wanted the customers

to realize the best quali�es of the products to achieve greater results. That was

the main reason to design the whole product experience for the consumers

through queries and interac�ve sessions with technical experts. The marke�ng strategies involved end-to-end

marke�ng ac�vi�es. One such ac�vity was 'Ask an Expert' involving knowledge-sharing session on designated day

and �me slots, that involved sharing some best prac�ces, �ps, and uses during the discussion. There were aggressive

methodologies designed for the customer delight and immersion.

'CUSTOMER MONTH' AN IMMERSIVE CAMPAIGN – RAJASTHAN

We would like to thankMr. Aditya Singh, Mr. Debdatta Sahu, Mr. Munish Srivastava & Mr. Sapan Avarani for this edition of Shilalekh.

Kindly send your suggestions / comments to Abhik Bhargava at:JK Lakshmi Cement, Milap Niketan, 8A, Bahadur Shah Zafar Marg, New Delhi - 110002 or email at [email protected]

Send in your entries through e-mail to Abhik Bhargava ([email protected]). Lucky Winners will get SURPRISE GIFTS!

PUZZLE

C U S T O M E R I N

M A R R A K E S H C

P T W E N T Y P Q U

L H G O L D E N P L

A I S I R O H I E T

N R W E R T Y I A U

T D E K H O P O C R

L U C K N O W L O E

M R A I P U R K C K

T Y U X Z C B R K G

1. JK Lakshmi Cement Ltd. won which award for Corporate Social

Responsibility?

2. Cuttack Grinding Unit, JK Lakshmi Cement Ltd. started which

campaign for influencers?

3. Shripati Singhania Cricket Memorial Tournament was won by

which team?

4. Which edition of Sthapatya'2019 Gujarat was exhibited?

5. For National Leadership Award, JK Lakshmi Cement Ltd. teamed

with which IIT?

6. Which city hosted Vijaypath, Annual Dealers Meet of JK Lakshmi

Cement Ltd.?

8

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POW ON ER OF DISTINCTI · contribuon connues in future with full zeal and zest. As the company strives to achieve excellence, it is paramount that the whole team works together for