Poultry Industry Update

Nick Edgar, Tegel Foods Limited

Poultry is the most consumed meat

Source: Meat & Wool New Zealand (now called Beef & Wool New Zealand); United Nations

Lamb13%

Pork22%

Beef30%

Poultry 36%

Beef51%

Pork9% Poultry

7%

Lamb33%

Total Meat Consumption in New Zealand

1975 Consumption 2009 Consumption

Strong industry fundamentals

3

Source: FAOSTAT

Relative Cost to Poultry, 1991 – 2008 Average

1.0x1.3x

2.5x

0.0x

1.0x

2.0x

3.0x

Poultry Pork Beef

Global Industry Costs of Production

Source: FAO, Yara Fertiliser Industry Handbook

Kg of Grain for 1Kg of Meat

2.0

4.0

7.0

0.0

2.5

5.0

7.5

10.0

Poultry Pork Beef

Global Industry Feed Conversion

Source: DEFRA

GWP100

57

1516

0

5

10

15

20

Poultry Pork Beef Lamb

Global Industry Global Warming Potential (GWP)

Source: DEFRA

Gigajoules

10

15

26

21

0

8

15

23

30

Poultry Pork Beef Lamb

Global Industry Primary Energy Use

Poultry’s value is improving

Beef

Lamb

Pork

Poultry

Relative Price Of Protein $/Kg

Poultry – strong relative pricing

5

Source: Meat and Wool New Zealand, Statistics New Zealand; Statistics New Zealand, July 2010

0

5

10

15

20

25

30

Whole chicken

Sausages Chicken pieces

Beef mince Canned tuna

Lamb leg roast

Lamb chops

Beef steak blade

Pork loinchops

Bacon middle rashers

Beef steak sirloin

Salmon fillet

Consumer Mega Trends

Health Convenience

Pleasure

Consumer Mega Trends

Health Convenience

Pleasure

The SweetSpot

Health Convenience

Pleasure

The SweetSpot

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