Strategy

Interior

Simon Vanquaethem

Design Portfolio 2012

Service

Product& Furniture

Curiosity

HELLO

I'm Simon Vanquaethem, french designer in Amsterdam.

After almost 2 years of an exciting relationship with the Amsterdam and Dubai based creative agency DAY. where I produced a big part of my portfolio projects, I’m now seeking new challenges.

I studied for 6 years in Paris at the Ensci - Les ateliers (National institute for advanced studies in industrial design) where I developed a broad, flexible and creative approach to design.

I'm happy to show you a short selection of my works ranging from furniture to strategy, for big and small brands or just for the pleasure of doing.

If you need extra-help (eyes, hands, brain), let's get in touch!

ENJOY!

In my short and intense design carrier, I’ve been faced by a lot of different situations, each of them requiering the appropriate approach, regarding the user, the time, and the budget. To dive quickly in a project and make the right connections, I get to understand contexts, cli-ents, materials, spaces, brands, vocabularies, technics, dilemas, strategies, identities, creative Processes, hierarchy, priorities.

Understanding

TOOLS

I’ve always been a curious person, finding myself in strange situations, making experiments, observing details, asking questions... Curiosity makes me discover, learn and practice in a lot of fields. Since it’s the very base of the creative process, I place Curiosity as my top 1 tool and hobby.

Curiosity

Let it be an object, a space, an experience, a concept or a vision, I love the moment where it becomes visible.I sketch a lot, it’s the most efficient and direct design tool ever.Illustrator is a good and reliable friend, we have made some cool Illustrations, interiors, data-visualisations, together.

Representation

x

Strategy

Service

Product& Furniture

CuriosityINTERIOR

The LAB is a user centered space. By placing products and services in their context, it offers visitors a tangible way to meet Ziggo.

• Planning of the LAB • Design of the furniture elements • Graphical environment •

ZIGGO STUDIO IN UTRECHT

2009 - DAY. Creative direction Gesina Roters

To celebrate the 2012 collection, the stand is set up as a photo studio.

The visitors can see which stroller fit them the best, under the eye of a professional photographer and on the beats of the DJ.

• Design of the stand • Graphical environment •

2011 - DAY. Creative direction Gesina Roters

BUGABOO FAIR STAND

STRATEGY

Interior Service

Product& Furniture

Curiosity

The concept developed places Belgacom stores as the local source of inspiration, entertainment and services.

It is shaped by the users and for the users.

• Retail strategy study • Strategic positioning • Interior design •

BELGACOM RETAIL CONCEPT AND STRATEGY

2012 - DAY. In collaboration with Emilie Tromp and Lotte Poters.. Creative direction Louck De Sevaux & Gesina Roters

get inspired by new technologysee people’s advice

leave a markvisualize informations

help people to achieve something

tell stories

belgacom

belgacom belgacomgaclgacgacbelgag

hi eva!

let me show youmy latest phone...

did you know that...

hi eva!

In the surroundings of a store, geo-localized markers allow personalised push notifications.

Personal datas are made more friendly and underdstandable The social table offers interactive content

By mixing different functions responding local needs and opportunities, PARK offers new purposes to unoccupied office buildings.

• Brand strategy • Concept • Graphic design •

PARK

2012 - DAY. Creative direction Louck De Sevaux

sport

work care shops

accomodation culture

PRODUCT & FURNITURE

Strategy

InteriorCuriosity

Service

The Family Tree display is a shop in shop solution offering Bugaboo products an adaptative and scalable landscape.

• Concept • Design of the display • Visual Merchandizing •

BUGABOO SHOP IN SHOP DISPLAY

2009 - DAY. In collaboration with Tsjong Won Bruisma. Creative direction Louck De Sevaux

THE SWING

Fluidity, movement and continuity. As the link between the bones and the muscles, the swing plays with two qualities of the wood, its strenght and flexibility.

2008 - School project under the direction of Jean François Dingjian

SERVICE

Strategy

Interior

Product& Furniture

Curiosity

UTILISACTEUR

Utilisacteur is a service allowing citizens to share real-time informations about public transportation traffic, parking and car sharing possibilities.The illustration was produced to communicate the service at the Biennale du design de St-Etiennes. • Creative direction • Graphic design •

2010 - Utilisacteur

To minimize our dependency to bottled water, ÉVÉ focuses on the essence of the problem, the way people consume it.The service enhance the value of tap water by bringing moblility and better quality at a lower cost by adapting the existing system.ÉVÉ team won a 1st prize at the Cumulus Green Award Competition 2009.

ÉVÉ

2008 -Team project with Damien Arlettaz, Benjamin Salabay, from the Ensci, Diana Goldemberg, Morgane Léchard from the École Centrale des Pont et Chaussées.

CURIOSITY

Strategy

Interior Service

Product& Furniture

More than just an extra layer, artistic creation is an ongoing process.Photography, collages or little installations are a way to explore my surrounding and to underline observations.

1985 - 2012 Work in Progress

I HOPE YOU ENJOYED

This was a short presentation of my works, if you want to know more about a specific project, about me or if you want to see more, feel free to contact me, I would be pleased to meet you!

Simon Vanquaethem

(+31) 6 84 40 16 48simonvqt@gmail.com

Strategy

Interior

Simon Vanquaethem

Service

Product& Furniture

Curiosity

Cross-disciplinaryDesigner