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Poster as Outdoor Medium of Communication
Dr. Ashok Kumar, Assistant professor Institute of Mass Communication & Media TechnologyKurukshetra University, [email protected]
Travel Posters
Event posters
Advertisement Posters
Film posters
Educational posters
Concerts & Music posters
Poster : Meaning & Importance
• According to Wikipedia -A poster is any piece of printed paper designed to be attached to a wall or vertical surface.
• Free Dictionary- A large, usually printed placard, bill, or announcement, often illustrated, that is posted to advertise or publicize something.
• An artistic work, often a reproduction of an original painting or photograph, printed on a large sheet of paper.
• Dictionary. COM -Poster definition, a placard or bill posted or intended for posting in a public place, as for advertising. See more.Typically posters include both textual and graphic elements,
• Although a poster may be either wholly graphical or wholly text.
• Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message.
• Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork.
Growth & Development
• According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.
• Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."
• The modern poster, as we know it, however, dates back to 1870 when the printing industry perfected colour lithography and made mass production possible.
• During world war 1 the poster was an important medium of communication as the radio and other electronic means of public communication had not yet come into prominence.
• In many situation posters with their powerful use of graphic & Message have helped bring about incredible change in the social, political, cultural & economic aspects of the human condition.
Type of Posters
• Propaganda and political posters
• Movie posters
• Travel posters
• Railway posters
• Event posters
• Concert posters
• Band/music posters
• Educational posters
Area of Posters
• Government sector- Government sponsored programmes such as family planning, helth care, adult education, save water, pollution control use posters in some form or others.( Directorate of advertising & visual publicity)
• Private sector-City roads & street always wear a festival look with variety of posters
• Current scenario-Trade & industry into hard completion
Strengths of Poster Medium
• Poster Requires minimum effort on the part of the viewer to understand mesage.
• Mass Scale production-low unit cost production • Versatility- Size can be range 5X9 to 12x9 printed in
thousands & lakhs• Unlimited scope for creativity• Posters can create right ambience• Poster have strong reach, delivers its message travel,
shop & visit friends• 24x7 exposure• Real life feeling• Market coverage
Weaknesses
• Non selectivity
• Limitation of message content
• Limited visibility & life
• High absolute cost
• Effect on the natural environment
Quality of a Good poster
•Clarity
•Relevance
•Appeal
•Readability
How to Design a poster
• Poster is a Visual form of expression
• It is seen, read & Understood within few seconds
• So designing a poster Select a few design elements
• Restrict the number of words
• Try to create maximum impact through visuals
• Never think of the visual & caption separately
• Select all the elements of design as a unit
• Make use of the full value of color
Elements of poster Designing
• Content
• Text
• Visuals
• Graphics
• Colour
• Style & Type
• Space
Steps in poster designing
• Idea
• What is overall message you intend to present
• Define your audience.
• What should audience remember
• Gather content
• Think sequence.
Preparation
• List some probable captions
• Translate ideas into visual form
• Prepare a working rough
• Make the actual size finished
• Handel the artwork based on the selected printing process
Action
• Choose your Layout.
• Choose your Image.
• Choose your Fonts.
• Choose to Improve.
Thanks