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POST SHOW REPORT Public Health’ 2015
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Cтатистика выставки
International Exhibition «Public Health’ 2015»: professionals
meet at one platform!
On September 29th — October 1st in the territory of
International Exhibition Centre (Kyiv) the 24th International
Specialized Exhibition «Public Health’ 2015» took place. In view of
preparation for radical reforms of the domestic medicine this main
trade show has a great social importance, demonstrating the latest
international and domestic products, technologies, developments and
concepts of modern medicine. The event has been organized by
Premier Expo company (Ukraine) and ITE Group Plc. (the UK),
Ministry of Health of Ukraine is the associate organizer.
Traditionally the exhibition is supported by the Committee of
Verkhovna Rada of Ukraine for Healthcare Issues.
www.publichealth.com.ua
Official opening ceremony of the exhibition took place on
September 29th.. It was honored by the presence of the following
special guests: Mrs. Olga Bogomolets, the Head of Committee of
Verkhovna Rada of Ukraine for Healthcare Issues; Mrs. Alexandra
Pavlenko, the First Deputy Minister of Health of Ukraine; Mrs.
Viktor Shafransky, Deputy Minister of Health of Ukraine; Mr. Yuriy
Voronenko, Principal of National Medical Academy of Postgraduate
Education named after P.L. Shupik; Mr. Emin Cakmak, Turkish
Healthcare Tourism Development Council Director; Mr. Ivan Soroka,
the honored healthcare worker, President of Ukrainian Medical Club;
Mrs. Violetta Yanyshevska, President of Ukrainian Healthcare
Tourism Association; Mr. Alexander Garashchenko, General Director
of the organizer company Premier Expo (ITE Group. Plc); Mrs.
Margarita Onishchenko, Project Director of “Public Health’ 2015”
and International Exhibition and Conference for Healthcare Tourism
MTEC.Kiev, and other distinguished guests.
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Figures and facts of 2015
Number of visitors: 7478
Total exhibition
space: 4500 м2
Number of companies-exhibitors:
221
Represented countries:
14 Ukraine, Belgium,
Belarus, India, Italy, Kazakhstan,
China, Latvia, Lithuania, Poland,
Russia, Turkey
Scientific events: 29
Statistics
For over twenty years the exhibition contributes to expanding
Ukrainian market and tightening partnership links with
international companies. The event gathered more than 220 leading
manufacturers and distributors of medical equipment, services,
pharmaceuticals, medical products from 14 countries.
www.publichealth.com.ua
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Events program
Key Issues of the Quality and Safety of Radiological
Examinations. Organizer: The Association of Radiologists of
Ukraine.
Scientific and practical conference “Stop the Epidemic of
Cardiovascular Incidents. First Stage of the Project.” Initiators
and organizers of the project: The Ministry of Health of Ukraine,
the National Academy of Medical Sciences of Ukraine, the Department
of Health of Kyiv City State Administration, the N.Amosov National
Institute of Cardiovascular Surgery and the Association of
Cardiovascular Surgeons of Ukraine.
Invacare Training Days - training from international experts for
rehabilitologists. Organizers: Invacare GmbH, Your Health Trading
Ltd
Conference “Innovations in Ophthalmology”. Organizers: Kyiv
Society of Ophthalmologists and the O. Bogomolets National Medical
University.
Workshop “Promoting Medical Institutions”: One Step ahead of
Competitors. Organizer: Health Studios. Seminars “Ultrasound
Compression Elastography in Diagnosing Thyroid Cancer”, “The Use of
a New
Generation of Ultrasound Diagnostics in Dermatology and
Cosmetology”, “Clinical Experience with Extracorporeal Shockwave
Therapy in Treating Patients with Erectile Dysfunction of
Vasculogenic Origin”. Organizer: Med Exim company.
Seminars “Key Issues of Family Medicine”, “Laboratory Testing in
a Practical Doctor’s Work”. Organizer: The Shupyc National Medical
Academy of Postgraduate Education.
Open Meeting of Public Council at Ministry of health of Ukraine.
Organizer: Ministry of Health of Ukraine.
Research and practice program of the exhibition:
www.publichealth.com.ua
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Scientific seminar “Using Elastography Technology in Diagnosis
of Breast Pathology”. Organizer: SAMSUNG company.
Scientific and practical conference “Rehabilitation Medicine in
Ukraine: The Prospects, Problems and Realities”. Organizer:
Ukrainian Academy of Rehabilitation and Human Health, the Ukrainian
Research Institute of Medical Rehabilitation and Health Resort MDH
of Ukraine. Co-organizer: SI Institute of Traumatology and
Orthopedics AMS Ukraine
Lecture-workshop “The Legal and Organisational Aspects of Health
Institutions”. Organizer: ”Helen Babich Law Office”.
International Congress of Medical Tourism. Organizers: The
Ukrainian Medical Tourism Association, the World Association of
Medical Tourism, Premier Expo company.
Conference “Innovative Approaches in Midwifery and Gynecology”.
Organizer: Isida clinic. 1st Ukrainian Congress Medical Equipment:
Ukrainian Realities and Prospects for 2016. Organizers:
Morion company, UkrKomExpo company and the Association of
Medical Products Market Operators. Specialized sessions for
doctors: “Modern methods of rehabilitation, modern diagnostic
methods and
innovations in medicine.” Organizers: the Global Association of
Medical Tourism, the Ukrainian Medical Tourism Association, Premier
Expo company, under support of: Turkish Healthcare Travel Council,
and the Association of Physicians of Medical Tourism.
Conference “Emerging Trends in Neurosurgery”. Organizer: The
A.P. Romodanov Institute of Neurosurgery with assistance from the
Ukrainian Neurosurgeons’ Association.
Conference “Transfering the Latest Technologies in Ukraine’s
Medical Practice”. Organizer: National Medical University of
Ukraine named after Bogomolets.
Association of Medical Tourism, Premier Expo company.
Events program
Total number of participants of all events – 1 340 people.
www.publichealth.com.ua
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Buyers program
53 buyers attended the exhibition.
Geography of buyers according to regions of Ukraine
Buyers’ occupation
Central 28%
Eastern 8%
Southern 8%
Northern 18%
Western 8%
Kyiv 30%
Sergey Badigon, regional manager of “Arvitum” company: «Thanks
to buyers program and the large number of visitors Arvitum company
held important and necessary meetings with the top management of
clinics and doctors from all regions of Ukraine during the
exhibition and has significantly expanded its customer base by
signing several preliminary contracts».
www.publichealth.com.ua
28%
42%
14% 16%
Directors
Chief doctors/doctors/clinic administrators Deputy directors
Managers
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Participants
Participation goals
*according to participants’ questionnaires
www.publichealth.com.ua
42,70%
56,18%
88,76%
47,19%
64,04%
51,69%
31,46%
15,73%
21,35%
Completing doctors' database
Sale of products/technologies
Increase the popularity of a company, its products/services
Market analysis
Supporting contacts with current clients
Search for regional dealers
Presenting new products/technologies to the market
Meeting state officials
Holding workshops and presentations
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Participants
Exhibition outcome
*according to participants’ questionnaires
88% of participants consider the exhibition as an
important stage in their business development
67% of participants responded that their booth was attended by
more
than 100 specialists
www.publichealth.com.ua
4%
25%
19%
42%
10%
Concluded contracts
Reached agreements on concluding contracts after the
exhibition
Conduted presentations for dealers and distributors
Found new customers
Conducted presentations/workshops for doctors
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Participants
Evaluation of visitors’ quantity
Evaluation of visitors’ quality
*according to participants’ questionnaires
www.publichealth.com.ua
9,89%
52,75%
36,26%
1,10%
Excellent
Good
Satisfactory
Unsatisfactory
8,79%
50,55%
38,46%
2,20%
Excellent
Good
Satisfactory
Unsatisfactory
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Participants’ testimonials
Andrey Duryshev, CEO of “Ravita” company: «Being a constant
exhibitor, I liked “Public Health’ 2015” a lot. The organizing
committee has chosen the right strategy, the right direction of
development - a combination of high-quality scientific program and
saturated exposition. Selection of events and suggestions for
specific directions, buyer's program - all these are very necessary
components. Cultivate them and exhibition will develop». Sergey
Badigon, regional manager of “Arvitum”, orthopedic technologies:
«Arvitum participated in the exhibition for the first time. We are
undoubtedly satisfied with the results. Our booth attracted the
visitors during all three exhibition days. We present a brand new
digital technology of foot diagnosis. Specialists now have a very
good background, follow innovations, so our proposal was the focus
of visitors all the time. Podiatrists have said “yes” by their
attention to our exposition. Next year we surely will expand our
participation: increase the booth space, invite experts from the
German company, which developed this technology, organize a master
class». Anastasia Grigorieva, business development specialist,
“Ecomed” company: «Participation in the exhibition has brought a
revival to our team! We set out to tell the most professionals
about the production of new manufacturers in our portfolio. The
idea was a success. We have new contractors and additional
opportunities for sales activity. Organizers actively helped us
during the days of the exhibition and were very responsive to all
requests». Natalia Martyniuk, Deputy marketing&sales director
of “Kalina” production company: «Thank you for the quality of
implementation and the excellent organization of the exhibition. It
is always a pleasure to work with your organization. Exhibitions
are held in a comfortable environment and at the highest level. We
wish you success in your work. Stay on the same high level!»
www.publichealth.com.ua
Dmitriy Rudoy, marketing department chief of “Medaparatura”
company: «We participate in the exhibition every year since its
very beginning. We see positive changes, compared with the previous
2014 year - more visitors, more experts, specialists, according to
our theme: doctors radiologists, chief physicians, heads of
clinics. We met the auditorium we expected to meet. We welcome the
new services from the organizers - transfer of health professionals
and managers of regional healthcare administrations. I think we
could join forces in the development of this direction».
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Visitors
Visitors’ ratio per day
The exhibition was attended by 7478 specialists
www.publichealth.com.ua www.publichealth.com
Online registration – 31,4% of the total number of visitors
30% are new visitors who have never attended
“Public Health” before
12,7%
2,1%
0,2%
0,2%
5,8%
2,4%
2,1%
1,4%
2,7%
13,1%
70,0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Others
Assistant medical personnel
Marketologist
Mass-media
Manager
Student, intern
Engineer, technical specialist
Farmaceutic industry
Chief doctor
Director
Doctor
41%
41%
18% Sept. 29th
Sept. 30th
Oct. 1st
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Visitors
Visitors’ profile Geography of visitors
46% visitors made purchase
immediately at the exhibition site
73% visitors plan to make purchases as a result of
agreements
achieved at the exhibition site
www.publichealth.com.ua
2% 9%
8%38%
19% 6%
3% 2%
6% 5%
2% 1%
2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Others Administrative institutions
Production of medicines and equipment State medical clinic
Private medical clinic Farmaceutic institution
Dental medicine institution Sanitation and preventive
institution
Medical education institution Professional organization,
union
SPA service company Insurance company
Medical tourism company
73%
27%
Kyiv and Kyiv region
Other regions of Ukraine
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Visitors
Goals of attending the exhibition
Outcomes of attending the exhibition
www.publichealth.com.ua
3%
2%
23%
40%
3%
3%
14%
12%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Other
Become an agent
Attend seminars, conferences
Learn about new products/technologies
Become a representative in Ukraine
Become a distributor/dealer
Find a contractor/conclude contracts
Make purchase
14,42%
14,73%
44,51%
12,54%
15,99%
35,74%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Found new suppliers
Concluded new contracts
Learned about medical innovations
Found necessary solutions
Met current partners
Attended a seminar/conference
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3rd International Medical Travel Exhibition and Conference
MTEC.KIEV 2015
www.mtec.com.ua
Associate events
Simultaneously with “Public Health’ 2015” the III Medical Travel
Exhibition and Conference MTEC.KIEV took place. It is the main
event in the sphere of medical and health-improving tourism.
Organizers are: Premier Expo company (Ukraine) and ITE Group Plc
(the UK), co-organizers are: the Global Association of Medical
Tourism, (GHTC), Turkish Healthcare Travel Council (THTC),
Ukrainian Association of Medical Tourism (UAMT), under support of:
the Association of Physicians of Medical Tourism. Among the
participants of МТЕС. Kiev 2015 were medical and rehabilitation
centers, hospitals, agencies and clusters of medical tourism from
Ukraine, Turkey, Germany, Israel, Croatia, Austria, Latvia,
Lithuania, Poland, Hungary, Cyprus, Czech Republic, namely: Baltic
Care (Latvia), Bavaria Health Management GmbH (Germany), Kvarner
health Tourism Cluster (Croatia), Scanmed (Poland), Unimed Medical
Ltd (Israel), ATO Ankara Destination (Turkey) and others. In 2015
MTEC.Kiev was attended by representatives of government agencies
and ministries, professional organizations and associations,
doctors and experts from the healthcare industry, heads of tourism
companies (operators and agents) working in the field of medical
tourism, insurance agents, spa-market professionals. Work at the
exhibition was harmoniously complemented by the scientific program
on medical tourism. On the eve of the exhibition a program of B2B
meetings was opened in the format of “speed dating”.
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Co-organizers of scientific program:
Ministry of Health of Ukraine Cabinet of Ministers of Ukraine
Committee of Verkhovna Rada of Ukraine for Healthcare Issues
National Academy of Medical Sciences of Ukraine National Medical
Academy of Postgraduate Education named after P.L. Shupik
Thanks to our partners:
Partners
www.publichealth.com.ua
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General media partner:
Media partners:
Media support:
www.publichealth.com.ua
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Project Director: Margarita Onishchenko
Phone: +38 044 496 86 45 e-mail: [email protected]
Please contact: ITE Germany (GiMA) Ms. Cornelia Limbach Tel. +49
40 235 24 335 E-Mail: [email protected]
