POST SHOW REPORT - Easyfairs · Coca-Cola FEMSA Senior Packaging Engineer Crown Technology Development Engineer ... The Biodegradable Bag Company Ltd Sustainability Director The Body

Delivering the AudiencePost Show Report 2010

www.easyFa irs.com/PI UK

EUROPE’S LEADING EVENT FOR PRIMARY & SECONDARY PACKAGING

www.easyFairs.com/PIUK

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PACKAGINGINNOVATIONS2011

NEC, BIRMINGHAM

EUROPE’S LEADING EVENT FOR PRIMARY AND SECONDARY PACKAGING

AdVERTISING & PROMOTION


In addition to the direct mailing sent to 60,000+ easyFairs® contacts we also promote Packaging Innovations to thousands of key personnel through inserts and DM’s in:

CHP International Packer Environment Times Food Manufacture Food Packer & Processor International International Bottler & Packer Marketing Packaging News Packaging Professional Packaging Today Retail Packaging SPC


Register FREE at easyFairs.com/PIUK

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Business Link Contract Packaging Food & Drink Business Food & Drink International Food and Drink Network Food Packer & Processor International International Bottler & Packer Marketing Materials World Packaging News Packaging Professional Packaging Today Print Business Print Week Retail Packaging SPC

In addition to the 50,000+ easyFairs email database we also send dedicated emails to the subscribers of:

Cosmetic Business Environment Times Food & Drink Business Food & Drink International Manufacturing Chemist Marketing Packaging Europe Packaging News Packaging Society Packaging Today Print Business Print Week RECOUP WEBPackaging WRAP

Business Link Environment Times Food & Drink Business Food & Drink International Manufacturing Chemist Packaging Europe Packaging News Packaging News Fantasy Football Print Week

With over a thousand tweets about the packaging industry and Packaging Innovations, our Twitter account (easyFairsPACK) has increased our social media attraction.

A detailed Google Adwords campaign was compiled to attract people using b2b packaging related terms. The result was 669,665 impressions.

We created an online advert through Facebook to appear to anyone in the UK who had expressed an interest in Packaging. The result was 4,355,317 impressions.

As one of the largest business related websites we conducted a targeted advertising campaign to a key audience providing 219,970 impressions.

SPC Food Manufacturer Manufacturing Chemist Marketing Packaging News Packaging Today WEBPackaging

dISPlAy AdVERTISING

MAIlER & INSERTS

NEwSlETTER AdVERTISING

ONlINE AdVERTISING

dEdICATEd EMAIlS TO 3Rd PARTy SuBSCRIBERS


NEC, BIRMINGHAM


Companies exhibiting at Packaging Innovations benefit from an extensive marketing campaign, which culminates in a 2 day event. easyFairs spends thousands of pounds and utilises a great deal of resources to run a successful show. Here’s a breakdown of the Packaging Innovations marketing campaign.

EdITORIAl

Leverage Them, Don’t Lose Them

- Nigel Paine

pr


The event was publicised in all the major industry publications (online and offline) along with a number of key journals including:

Beverage Innovation Converter Equestrian Business Monthly Exhibition News Factory Equipment FMCG News Food & Drink Business Europe Food & Drink International Food and Drink Network Food Packer & Processor International Food Processing Laboratory New Marketing Week National Farmer New Design OOH Magazine Packaging Gazette Packaging News Packaging Today Pet Product Marketing Pet Trade World Plastics & Rubber Weekly Print Monthly Print Week Retail Packaging Soap, Perfumery & Cosmetics Stand Out Sweets & Snacks Europe The Grocer

AZoM Cosmetic Business Environmental Data Environmental Times ExhibitonNews.co.uk Food Ingredients First Internative Exchange Manufacturing Chemist Materials Handling World Packaging Europe PackagingNews.co.uk Print Week Printingtalk Research & Development Waste Management World



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PRINT EdITORIAl wEB EdITORIAl

PRESS RElEASES


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The PR for Packaging Innovations isassigned to energyPR, who liaise with leading publications to maximise the shows exposure outside of easyFairs® advertising spend.

ASSOCIATIONS wE wORK wITH

Titles included:

‘Discover a Packaging Masterpiece’

‘PACKAGING Shows set to be Jam-Packed’

‘Latest Packaging Ideas Thrown to the Lions’

‘Packaging Experts Speak Out at easyFairs Shows’

‘Student Design Challenge at easyFairs PACKAGING INNOVATIONS’

‘The BIG Packaging Debate, Packaging: Public Servant or Public Enemy?’

THE EDITORIAL VALUE EqUIVALENT FOR PACKAGING INNOVATIONS AND THE CO-LOCATED EVENTS WAS:

Print - £363,385.26 Online - £225,313.31

4%CONSULTANT

5%BUYER

14%DIRECTOR

6%

CO-ORDINATOR/

ASSISTANT

6%EXECUTIVE

3%ENGINEER

5%MD/CEO

32%

MANAGER (INCLUDING PACKAGING MANAGER)

5%TECHNOLOGIST

16%

OWNER/CHAIRMAN/

PARTNER

4%OTHER


VISITOR INFORMATION

Here’s a glance of the type of visitors that attended the event in 2011...



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JOB FuNCTIONSPENdING

RESPONSIBIlITyBudGET REVENuE

42%

£0-1

00,0

00

13%

£100

,001

-£25

0,00

0

11%

£250

,001

-£50

0,00

0

8%

£500

,001

-£1.

000,

000

26%

£1,0

00,0

00+

INFLUENCER

40%FINAL

DECISIONMAKER

35%SPECIFIER

19%OTHER

6%PACKAGINGINNOVATIONS2011

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OuR VISITORS



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FEATuRES

Here’s a sample of visitors who attended the 2011 event:

wHy EXHIBIT?

3M UK plc European Package Engineering Manager Packaging ManagerATKINS Waste Management ConsultantAunt Bessies Ltd Packaging Procurement and Innovation ManagerAvon Cosmetics Senior Packaging Development Engineer Commodity Sourcing ManagerB&q B&Q and Group Technical Packaging AdvisorBASF Sales and Market Development Manager Market Development ManagerBirds Eye Packaging Development ManagerBoots Packaging TechnologistBritish American Tobacco Senior Packaging Innovation Designer Technology ScoutBritvic Marketing Buhaenko Associates Ltd Public Policy ConsultantBurtons Foods Ltd Packaging Development ManagerCargill McDonalds Development Technologist / EuropeCoca-Cola FEMSA Senior Packaging EngineerCrown Technology Development EngineerDr Oetker UK Ltd Purchasing ManagerFox’s Biscuits Packaging Development Manager Packaging TechnologistFujifilm UK Ltd Business Development ManagerGlaxoSmithKline Global Ideation Director, Lucozade Packaging Innovation Manager Packaging Innovation Director Operational Excellence & Strategic Projects Packaging Performance LeadGSK Consumerhealth Packaging Development ManagerH.J. Heinz Co. Ltd Process & Packaging Development ManagerHaribo Design ManagerHotel Chocolat Packaging InnovatorInnocent Drinks Head of Packaging Packaging TechnologistJohn Lewis Packaging Production ManagerJohnson & Johnson Senior Packaging Project ManagerKerry Foods Engineering Excellence ManagerKimberly Clark European Packaging Development ManagerKodak Senior Managing ConsultantLINPAC Packaging European Foodservice Marketing ManagerMarks and Spencer Packaging Manager Packaging Technical Developer

Mars Chocolate Packaging Innovation Project ManagerMicrosoft Packaging EngineerMolton Brown Packaging Technologist (R&D)Morrisons Technical Manager PackagingMothercare plc Product DeveloperMüller Dairy UK Ltd Senior Packaging TechnologistNNFCC Head of Materials for Energy and IndustryPepsiCo Transformational Packaging & Logistics Group ManagerPira International Print Strategy ConsultantPremier Foods Group Packaging Development Manager, HovisProctor & Gamble Senior ScientistPZ Cussons International Ltd Global Packaging Programme ManagerReckitt Benckiser Senior Packaging TechnologistRobert Horne Group Marketing Manager - EnvironmentRowse Honey Ltd Marketing ManagerRS Components Group Packaging Development ManagerSainsburys Clothing Packaging Manager Packaging Technologist Senior Packaging ManagerSeven Seas Procurement SpecialistThe Biodegradable Bag Company Ltd Sustainability Director The Body Shop Int plc International Senior Gift Innovation Manager The Lorenz Bahlsen Snack World Head of Packaging TechnologyThorntons PLC Senior Packaging Technologist Packaging BuyerTreasury Wine Estates Head of European PackagingTyphoo Tea Ltd Head of MarketingUmbro VP DesignUnilever Global Packaging Technologist Packaging TechnologistUnilever R&D Global Packaging Manager Senior Packaging TechnologistWaitrose Packaging ManagerWilkinson Own Brand ManagerWind Direct Chief Operating OfficerWm Morrisons PLC Packaging Buying ManagerXerox DMO HEC & Business Development ManagerYeo Valley Head of Packaging DevelopmentYRG Group Ltd Technical Director

Lions’ Lair

I N T E R N A T I O N A LB R A N D S U M M I T

EduCATION PAVIlION

GRAFITTI wAll

THE NETwORKINGBAR

THE PACKAGING SOCIETy SuRGERy


INdEPENdENT SuRVEy RESulTS

During the exhibition an independent survey was conducted on visitors and exhibitors. Here’s a snap shot of the results...



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VISITORS

BOOSTER PACK

EXHIBITORS

84%

71%

72%

76%

94%65%

39%

69%

found the exhibition to be very worthwhile or worthwhile

were looking to find new products

identified new suppliers

will place an order or influence an order based on their visit

found the exhibition to be very worthwhile or worthwhile

spent a minimum of 3 hours at the

show

do not visit any other

show

87%

met or exceeded their expectations

primary objective was new sales and

contacts


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More visitors to your stand:our surveys prove that “boosted” exhibitors get up to 43% extra visitors*. Why? Because boosted exhibitors get more pre-show visibility and are easier to locate on the floor plan.

*Research conducted by easyFairs


TESTIMONIAlS

Don’t take our word for it...



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“Found lots of potential suppliers.”Emma Barnett, Reckitts

“Good thing about this show is the size and intimacy and ease of

getting around.” Edward O’Shea, Senior Scientist,

Proctor & Gamble

“Very busy, good client base.”Paul Evans, Springdew Ltd

“We found new and innovative products, this show is improving all

the time.” Zabeen Ahmed, Dairy Crest

“Will definitely be back next year!” Craig, SSL Technologies

“Good variety, good segregation.”Jen Bewlex, Boots

Best packaging event this year! Craig Carrington, SCA Packaging

The Packaging Innovations Show at the NEC this year was one of the busiest for us. Visitors included totally new contacts, contacts we had not met before and

existing customers, a majority of which had a genuine interest in our products. It would have taken weeks to meet the number of clients we’ve seen in 2 days, making the show a fantastically effective

use of time. Nick Wild, Innavisions Plastic Packaging

We were made aware of this show only 6 days prior, and the staff could not have

tried harder to satisfy our every need. Outstanding support! We will definitely be

back again next year. Mark Loveday, Pochet UK

1st time exhibitor and the show exceeded expectations in terms of the quality of visitors, already rebooked!

Stephen Harpham, Plastribution

We had an amazing time at the show this year and our stand was a great

success for us. We met a lot of potential clients who we will hopefully build

successful relationships. James Woollard Polytheneuk.co.uk

VISITOR EXHIBITOR


easyFairs® are trade shows for people who simply want to do business.

We make it easy on your time and on your budget and bring the show to the heart of the market. The end result is a professional but stress-free environment where buyers can find suppliers, and suppliers can make sales.

For more information visit www.easyFairs.com easyFairs uK ltd8 Oak Lane, Twickenham, TW1 3PAT: +44 (0)20 8843 8800F: +44 (0)20 8892 1929

ABOuT EASyFAIRS®

BOOKINGS

29th – 1st March 2012 NEc, BirMiNghaM


BOOK EARly FOR MAXIMuM VISIBIlITy

For more information contact: Nick Battams, Sales Manager

Tel: +44 (0)20 8843 8802 Email: [email protected]

PackagiNg iNNovatioNs

2012


NEC, BIRMINGHAM


Documents

POST SHOW REPORT - Easyfairs · Coca-Cola FEMSA Senior Packaging Engineer Crown Technology Development Engineer ... The Biodegradable Bag Company Ltd Sustainability Director The Body