Embed Size (px)
Citation preview
Held under the partronage of His Excellency Sheikh Nahayan Mabarak Al Nahayan, Minister of Tolerance
POST SHOW REPORT 2018
PAGE 2 | POST SHOW REPORT
EXHIBITIONSPACE
VISITINGCOUNTRIES
EXHIBITORS159
VISITORS6,274
EXHIBITINGCOUNTRIES
19
34 11,068EXPERIENCES
6
26th EditionJewellery & Watch Show Abu Dhabi (JWS) is an annual B2C event attracting
hundreds of international and local independent brands, designers and retailers
from the jewellery and watch industry seeking exclusive access to thousands of
the region’s most sophisticated buyers.
The event stringently targets the highest caliber of consumers in the GCC
region including: Royalty, high net worth individuals and collectors looking for
one of a kind and unique items.
EMIRATI DESIGNERGALLERY
0201
Brands Included:Baguette Design - Designer One - Fatima Alkhoori - Thekrayat Jewelry - Hessa Alabdula Jewelry - Abdar Fine Jewellery - Tanache Jewels - Wazna Jewellery - Qelada - HG Jewellery - MAS Jewels
A dedicated gallery for the UAE’s homegrown, upcoming talent to showcase their national identity with bold and inspired creations.
The 2018 edition introduced a number of new exclusive experiences created for visitors to enjoy while they shop.
INTERNATIONALDESIGNER GALLERY
Brands Included:David Webb - Djula - Persee Paris - Karen Suen - Sartoro - Scavia - Ralph Masri - Charles Oudin
Unique, one of a kind masterpiecesfrom internationally renowned designers. 50 brands exhibited that have never been seen in Abu Dhabi.
A newvisitor experience
POST SHOW REPORT | PAGE 3
CountryExperience
PAGE 4 | POST SHOW REPORT
BRAZIL EXPERIENCE
0403
Brands Included:Lygia Mattos - Visa Turismo - Loja Deluxe - Martha Medeiros - Rita Dias - Zanatta Casa - Goldesign
Supported by the Brazilian Embassy, 10 brands from Brazil made their UAE debut and displayed exclusive handmade, luxury home-deco products as well as trendy fashion clothing lines from popular Brazilian designers.
INDIA EXPERIENCE
Brands Included:Tarun Tahiliani - Lubhyati - Yavi - Masala
Sculptural artworks, textile fashion trends and handmade items that reflected the heritage of India.
H.E. Fernando Igreja (Brazilian Amabassador)
SALON DES GRANDES COMPLICATIONS
Brands Included:Franck Muller - Panerai - S.T. Dupont - Cyrus - Louis Moinet - Krayon - Kerbedanz - Schwarz Etienne
Organised by MPP and supported by the Swiss Embassy, the dedicated watch pavilion showcased limited edition watches including a collection to honor the 100th anniversary Sheikh Zayed Bin Sultan.
Images of the great leader and his family in Switzerland while on official and non-official visits never seen before were also displayed courtesy of the National Archives and Ministry of Presidential Affairs in Abu Dhabi.
05
POST SHOW REPORT | PAGE 5
H.E. Maya Tissafi (Swiss Ambassador)
PAGE 6 | POST SHOW REPORT
EBDA’A AWARDIn partnership with JWS 2018, Azza Al Qubaisi, the UAE’s first national jewellery artist, hosted the 6th edition of the EBDA’A Awards. The local competition provided young designers and amateurs the opportunity for key exposure, potential career development and networking with leaders in the jewellery and watch industry - the awards are a key celebration of homegrown talent.
The Emirati Jewellery Design Award organising committee official announced winners of the 6th edition Ebda’a award, at the prestigious Jewellery & Watch Show Abu Dhabi (JWS) 2018
06
Emirati Indentity Design:1st - Maryam Al Remethi
Calligraphy Design:1st - Ohood Alamoodi
Pearl Design:1st - Hamda Al Hameli
COMPANY ACTIVITIES
Designers
Wholesalers
Retailers
Manufacturers
Others
12%
16.3%
20.2%
20.7%
56%
COUNTRIES19
EXHIBITORS159
EXHIBITION SPACE
11,068m2
Exhibitor ProfileHundreds of international and regional brands will unite at Jewellery & Watch Show Abu Dhabi (JWS) to reveal exceptional collections never seen before in the region.
POST SHOW REPORT | PAGE 7
TOP COUNTRIES REPRESENTED BY EXHIBITORS
United Arab Emirates
ItalyLebanon IndiaBrazil
Exhibitor Profile
DIAMONDS
32.4%
GOLD
26%
BUSINESS ACTIVITIES
PEARLS
14.4%
WATCHES
8%
OTHER
3%
GEMSTONES
16%
PAGE 8 | POST SHOW REPORT
%78
Rated JWS as important to their
business
%81
Are likely to exhibit next year
Visitor ProfileThe highest caliber of consumers searching for their perfect wedding jewellery sets, one of a kind pieces, every day designer jewellery, or limited edition watches attend JWS including: Royalty, high net worth individuals and collectors.
POST SHOW REPORT | PAGE 9
AGE GROUP
%86%73
18-24
25-35
35-44
45+
0 5 10 15 20 25 30 35 40 45
20%
41%
28%
11%
Female Audience
Emirati Audience%14
Male Audience
Visitor Profile
PAGE 10 | POST SHOW REPORT
79%Rated JWS as a
very important event
83%Are very satisfied withthe overall experience
88%Are likely to
attend next year
76%Visit JWS to buy a jewel
44%Visit to see new brands
52%Spent over 5 hours
at the event
65%Have a budget of above AED25,000
43%JWS visitors have
never attended Watch& Jewellery Show (Sharjah)
PRODUCT OF INTEREST
JEWELLERY FOR EVERYDAY WEAR
53% 33% 31%
DESIGNER JEWELLERY
BRANDED JEWELLERY
24% 19% 19%
BRIDAL JEWELLERY
TRADITIONALGOLD JEWELLERY
WATCHES
United Arab Emirates
33,640 sessions
53%
India
5,821sessions
9%
Saudi Arabia
14,417 sessions
23%
TOP 3 WEBSITE SESSIONS PER COUNTRY
SNAPCHAT
6.6kSWIPES
707USERS
SOCIAL MEDIA
1,394,192IMPRESSIONS
1.8MVIEWS
+34,810NEW FOLLOWERS
6.28AVERAGE
ENGAGEMENT RATE
%
2018 Digital Campaign
POST SHOW REPORT | PAGE 11
PR Campaign
TOP ARABIC & ENGLISH PUBLICATIONS PR COVERAGE
CAMPAIGN HIGHLIGHTS
Emirates Bridefull page feature
80 piecesof coverage
56,604,014Total reach
InternationalTV ExposureM6 French TV Channel
$557,818.00PR Value
Emarat TVInterview & coverage
PAGE 12 | POST SHOW REPORT
Top Influencer Engagement
Teaser post in both Arabic & English Competition post in both Arabic & English
2,254 Likes 38 Comments 8,378 Views 195 Comments
Competition Post
3,533 Likes 556 Comments
Winner announcement post
2,123 Likes 9 Comments
Simply Abu Dhabi
Searina
TOP ARABIC & ENGLISH PUBLICATIONS
INFLUENCERS
David WebbInstagramTakeover
179K 23-Nov
Searina
Simply Abu Dhabi
Competition,Stories and Post
Competition,Stories
140K 25-Nov
205K 25-Nov
ElainawyaStories/Takeover
205K 26-Nov
Hayekk_Post, Stories/Takeover
16.9K 26-Nov
Ebda’a Awards x JWSInstagramLive
142K 28-Nov
Katerina_perezPost, Stories/Takeover
222K 29-Nov
FOLLOWERS DATE DELIVERABLES
INFLUENCERS HOSTING
POST SHOW REPORT | PAGE 13
Invitations & Adverts
PAGE 14 | POST SHOW REPORT
Al Ittihad NewspaperAl Khaleej Newspaper
Marie ClaireElle
Harper’s BazaarThe National
VogueHia
Edgar Middle EastEsquire
ARABIC & ENGLISH MEDIA DROP (VIP INVITES)
POST SHOW REPORT | PAGE 15
TV & Radio Campaigns
Co-sponsorship of Olum Al Dar - 1 Week
Reach
Abu Dhabi TV13.4%
Co-sponsorship of Sabaho - 2 Weeks
Reach
Star FM13.4%
(401,400)
Reach
Emarat FM10.5%(314,700)
Denis Hazell International Ltd.
Hit Diamond
Aviarte
Cepalgo Films (Mendez)
Demian Quincke Chiappara -EPP
Goldesign
Leopoldo Martins
Loja Deluxe
Lygia Mattos
Martha Medeiros
Rita Dias Carneiro
Visa Turismo
Zanatta Casa Produtos de Ceramica
BAHRAIN
Al Hashimi Pearls
Dasani
Mia Moon
Ramesh Jewellers/Vikram
BRAZIL
AP Creations Ltd.
Dana Jewels
Gems & Jewels Palace
Hanumant Diamonds/Da Ring Maker
Indulgeo Essentials
Iris Jewels
Jewels Palate LLC (Spectrum Jewels)
Kohinoor Jewellers
KP International
Masala & Yavi (SPA Essentials)
SK Jewelery LLP (Araya Fine Jewellery)
Tahiliani Design PVT Ltd
Diosa Luxe Jewellery LLP (Ascent)
HONGKONG INDIA
AS29
Mari Gold Ltd.
VV Jewellery Ltd.
Butani Jewellery Ltd
Karen Suen Fine Jewellery Limited
Keen Jade
VSK Limited
Alessandra La Fonte Srl/Goldy
Capra Srl
Corona Gioielli Milano
Ferrari Firenze SRL
G&F Srl (Aliberti)
Gismondi Gioielli Srl
Grimoldi Milano
Istanboulli Milano (ART.OR)
Luca Carati
Masiero
Michela Bruni Reichlin
Scavia
Spalanzani Jewels
Veschetti Gioielli Italia
Grand Lifestyles Private Limited
HIA Exports
Jewel Co.
Lubhyati International DMCC
Sital Dass Son
ITALY
TH'Haba Jewellery & Fine Watches EST
KUWAIT
Demanto
Eliva Gioielli
Hanna Freres
Kreidy
L'Atelier Nawbar
Luka Jewellery
Massoud Jewellery
Mike Jeanine/Dakessian by Butterfly
Miled Mattar Jewellery
Nsouli Jewelry
Prestige by VHP
Quadakim SAL - George Hakim
Ralph Masri
Rima Mardan
Yalmanian Jewellery
Yessayan
Adourian Jewellery /Le Pendule
Al Mawla Jewellery / MJ
Anis Matar Jewellery
Armanor Jewelry
Azar Gems
LEBANON
INDIA
FRANCE
Charles Oudin
Djula
Persee Paris
2018 EXHIBITOR LIST
PAGE 16 | POST SHOW REPORT
Abdar Fine Jewellery
UAE
The Arabian Workshop (ARJMST)/Ebda'a
The Jewel Teller
Thekrayat Jewelry
Tyche Jewellery Trading LLC
UAE Exchange Centre L.L.C
Wazna Jewellery
Le Rhone
Abu Dhabi Businesswomen Council (ADBWC)
Al Malala Jewellery LLC/Diasqua
Al Masaood Jewellery
Al Fardan Jewellery Abu Dhabi
Acube Infotech
Alessa Jewelry (Itan)
Almas Alaniqa Jewellery LLC/ NIRU Diamonds
Al Hosn Jewellery
Al Nahar Jewellery & Watches
Al Sayegh Jewellery
Amwaj
Baguette Design
Bentley
Breitling
Cancer Patient Care Society - Rahma
Demi Couleur Jewellery LLC
Designer One
Devji Aurum
Devore International
Dhyan Diam LLC
Hosgor IC VE DIS TIC LTD
Linda Bella
Zela Jewels
Ulseven Mucevherat Kuy. San. ve Dis Tic. Ltd. Sti.
UAE UAE
PAKISTAN
MYANMAR
Jewels Decor
Royalking Jewellery Pte Ltd
Htake Htar Lay
TURKEY
55fifty7
Cyrus
Kerbedanz
Krayon
Louis Moinet
SINGAPORE
SWITZERLAND
Qelada
Repossi
Hessa Alabdula Jewelry
HG Jewellery
International Gemological Institute (IGI)
Jain Creations Jewellery LLC
Jaipur Gems
Jawaher Al Sharq LLC
Joder Jewellers LLC
L. Sunderdas Zaveri Jewellery LLC
La Marquise
Laduree UAE (French Spirit Coffee Shop LLC SO)
Maison Des Fleurs LLC
MAS Jewels
MPP / Salon Des Grandes Complications Avenue
Ouzounian
Pace Gems Middle East DMCC
Franck Muller
Panerai/Golin
Renee Jewellers
Rocx Jewels LLC
USA
UK
Rossella Jewellery (Taiba)
S.T. Dupont
Salem Al Shueibi Jewellery
Sartoro DMCC
Shenoy Jewellery
SJ Solitaire Jewels
Ganh Ganh Ltd.
Yoko LondoN
David Webb
Monique Creations
Onirikka Fine Jewelry
UAEDusoul by Dhamani
Fatima Alkhoori
Schwarz Etienne
2018 EXHIBITOR LIST
POST SHOW REPORT | PAGE 17
Official Luxury Partner Luxury Design Sponsor Flower Workshops Sponsor Lounge Sponsor
STRATEGIC PARTNERS
OFFICIAL SPONSORS
SPONSORS
THANK YOUTO OUR SPONSORS
PAGE 18 | POST SHOW REPORT
THANK YOUTO OUR SPONSORS
OFFICIAL HOTEL PARTNER
SERVICE PROVIDERS
MEDIA PARTNERS
POST SHOW REPORT | PAGE 19
See you on26 - 30 OCTOBER 2019ABU DHABI NATIONAL EXHIBITION CENTRE
For Information, please contact:
w w w. j ws . a e
Mohamad MehieddineEvent Manager
[email protected]: +971 50 6687413
Swetha Badiri Sales & Marketing Executive [email protected] Mobile: +971 52 971 9267
