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POST SHOW REPORT 2013
Mexico´s Leading International Trade Fair for the Automotive Industry Targeting Trade Visitors from Latin and Central America
“From our experience after three years at PAACE Automechanika Mexico, the organizers are following an effective promotional and buyer-acquisition strategy, which results in an increasing number and quality of visitors. This year we were able to meet buyers from all levels of the distribution chain, including visitors from Panama,Venezuela and the Dominican Republic, three of which will become new distributors before the end of the year.”
Edgar Caballero, Aftermarket Sales, Remy Power Products
PAACE Automechanika Mexico City 2013, the 15th edition of Mexico and Central America’s most
important automotive aftermarket industry event was held July 10 -12 at Centro Banamex, Mexico
City, Mexico. During the three-day event, a total of 20,257 visitors packed the floor engaging
in active business interactions. 543 exhibitors from 23 countries showcased their products,
solutions and services in the automotive aftermarket field from repair and maintenance to parts, IT,
electronics, accessories and tuning.
Parallel to the exhibition, the Technical Seminar Program offered a comprehensive series of
presentations and training. More than fifty sessions were available covering topics such as
diagnostics, transmissions, repair and maintenance business management and many more.
Facts and Figures Exhibitors 543 Exhibitors
Countries of Exhibitors 37 countries
Show Sponsors Andellac, Aridra, Camexa, EGEA, Promexico, Seguridad de Economía, US Commercial Service
Area 21,087 sq.m (gross)
Technical Seminar Program 51 Sessions
Buyer Visit 20,257 buyer visits
Invited Buyer Groups Costa Rica, Dominican Republic, Guadalajara, Monterrey
Show Highlights
“We find that the show has provided great exposure and has given us a great opportunity to touch base with our existing catalog of customers as well as to gain some new prospects.” Casanova Transmission, Ricardo Casanova, Purchasing Manager “PAACE Automechanika Mexico City is a great way for GMB to engage with end users in the Latin American aftermarket. Our goals ultimately, are to be able to connect with technicians and end users to educate them about our product offering and to spread awareness of our brand. We forged many new relationships with key figures in the Latin American aftermarket at PAACE Automechanika Mexico City and had a tremendous experience this year.”GMB North America, Rodrigo Ajates, Sales Manager
543 Exhibitors 23 CountriesParticipating Countries
• Argentina • Austria • Brazil • Canada
• China • Colombia • Germany • Greece
• Hong Kong • India • Japan • Macao
• Malaysia • Mexico • Poland • Russian Federation
• Singapore • Spain • Taiwan • Thailand
• Turkey • United Kingdom • United States
Exhibitor Profile
Exhibitors Participation
55%
35%
23%
3%2%
Parts + Systems
Accessories + Tuning
Repair + Maintenance
Service Station + Car Wash
IT + Management
24%
76%
Domestic
International
58% exhibited products in this area
Attendees“This is an important event because it increases the business opportunities for auto part companies; it brings technologies from other countries to this region, to supply our ever-growing industry. We have found top quality suppliers, which represent alternatives for our future projects. I am glad that Mexico is organizing trade shows comparable to those in Europe, allowing for a better communication between us car makers and our suppliers. I celebrate the presence of more European and Asian exhibitors as well.”Armando González Rojas, Volkswagen de México
“We come here to find new products and suppliers, to extend our offer range and to be up-to-date in our business… The organization of the show is quite good; we have been regular visitors over the past 10 years.”Paulo César Vázquez, Refaccionaria Vázquez
Visitors by Region
Buyers Domestic / International
NORTH AMERICA - Canada, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Panama, Puerto Rico, United States
SOUTH AMERICA - Argentina, Brazil, Bolivia, Colombia, Spain, Venezuela, Peru, Uruguay
ASIA - China, Taiwan, Turkey, India Indonesia, Japan, Hong Kong, Thailand, Malaysia, United Arab Emirates
EUROPE / RUSSIA - Germany, United Kingdom, France, Greece, Italy, Poland, Russian Federation, Austria, Spain
AUSTRALIA88%
12%
Mexico
Other Countries
“Hundreds of retailers and mechanics came to our booth to see the wide arrange of
products our company offers in the automotive aftermarket… We estimate a 40%
increase in the number of visitors that stopped at our booth, where we introduced
them to our offer of locally manufactured components with OE quality.”
Ricardo Valdes, Sales Manager, Aftermarket, American Axle & Manufacturing
97% ofPAACE Automechanika
Mexico City attendees
plan to return in 2014
0% 10% 20% 30% 40% 50% 60%
Repair + Maintenance
Parts + Systems
Accessories + Tuning
IT + Management
Service Station + Car Wash
Buyer Area of Interest
62% of buyers are interested!
87% of PAACE Automechanika Mexico City attendees were satisfied with the presence of innovations and new developments
81% of all attendees
rank PAACE Automechanika
Mexico City as one of the most
important shows to visit
“PAACE Automechanika Mexico City is the largest trade show for the
industry in this country, and has an important role in the professionalization of the
automotive aftermarket and car repair segments.”
Miguel Angel Garcia, President of ARIDRA
Buyer Area of Responsibility
0% 5% 10% 15% 20% 25% 30% 35%
General Management
Repair
Purchasing
Sales / Marketing
IT / Research & Development
Production / Quality Control
Transport
Other
96% of PAACE Automechanika Mexico City attendees were satisfied with the overall event
0% 5% 10% 15% 20% 25% 30% 35% 40%
Decisive
Collective
Consultative
No Answer/No Influence
Buyer Purchasing Power
Seminar ProgramPAACE Automechanika Mexico City surpassed its past success by providing 9,300 participants with excellent training and educational opportunities through its Seminar Program, sponsored by exhibiting companies.
Sessions attracted thousands of specialized technicians and automotive trade professionals looking to enhance their skills and learn about the latest technology impacting today’s market.
New Product ShowcaseAn exciting feature highlighting product innovations from exhibiting companies.
ParticipantsAPSECO S.A. de C.V. Artlux S.A. de C.V.
C.T.I. Traffic Industries Co., Ltd. Cheng Da Co., Ltd.
Comercializadoxa McAllen Plastic Tanks, S.A. de C.V.
Ciosa Autopartes ELPIGAZ Gas Systems
Exel Mexicana S. de R.L. de C.V. Formosa Saint Jose Corp
GATES de MÉXICO GMB North America, Inc.
Hitachi Automotive Systems Americas, Inc. Injectoclean S.A. de C.V.
Innova Mexico Jairui Industry Co., Ltd.
Jarocho Herramientas Lubegard
MFC Sealing Technology NCG Tools Industry Co., Ltd.
Ottotek Co., Ltd. Pacole Industrial Co.
Pochteca Materias Primas, SA de CV Royal Purple Synthetic Oil
TMD Friction México, S.A. de C.V. Yumak Air Brake Systems
Sistemas Mexicanos de Diagnostico Automotriz
Vehicle DisplayThis special feature showcases one of the fastest growing segments of the industry - vehicle customization. It was one of the primary attractions with more than 100 customized vehicles showcased throughout the show floor.
Matchmaking PlatformA new oppportunity introduced this year. Available free of charge for exhibitors and buyers, our online matchmaking platform created an avenue allowing exhibitors to receive qualified leads and connect attendees with desired companies.
MediaPAACE Automechanika Mexico City continues to be supported by a number of various media outlets. As the most important automotive aftermarket industry event in Mexico, the 2013 event was covered by more than 128 journalists from trade and mass media, both printed and electronic.
Value AddedMesse Frankfurt is one of the world’s
leading trade show organizers with
536.9 million euros in sales and 1,833
active employees worldwide. The Messe
Frankfurt Group has a global network
of 28 subsidiaries and approximately 50
international Sales Partners, giving it a
presence for its customers in more than
150 countries. Events “made by Messe
Frankfurt” take place at more than 30
locations around the globe. In 2012,
Messe Frankfurt organized 109 trade
fairs, of which more than half took place
outside Germany.
For more information, please visit our
website at: www.messefrankfurt.com
The North American headquarters of
Messe Frankfurt in Atlanta is currently
producing trade shows in the USA,
Canada and Mexico across various
industries. For more information about
Messe Frankfurt, Inc. please visit us at
www.usa.messefrankfurt.com.
Messe Frankfurt, Inc.
1600 Parkwood Circle, Suite 615
Atlanta, GA 30339
Tel:+1.770.984.8016 Fax:+1.770.984.8023
www.PAACEAutomechanika.com
Eugenio Carrillo, Show Director
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