POST GRADUATE PROGRAM IN DIGITAL MARKETING //PGPDM//2018-2019

IT IS NOT THE STRONGEST OF THE SPECIES THAT SURVIVE, NOR THE MOST INTELLIGENT, BUT THE ONE MOST RESPONSIVE TO CHANGE.

– Charles Darwin

08

0102

0304

05

1014

1618

Welcome

Digital is Reshapingthe Media Industry

Future of DigitalMarketing

About DMTI

Board of Advisors

Post Graduate Programin Digital Marketing (PGPDM)

Program Curriculum

Placement

Admission

DMTI Mentors/ Faculty

CONTENTS

WELCOME

The internet has changed our lives. We are living in a connected world where our lives revolve around the screen – the television, the mobile, the tablet, the computer or the laptop. Almost all activities in our lives revolve around using these devices. With the shift in consumer behavior, brands have also shifted their marketing practices and are increasingly targeting customers through these digital mediums. More and more monies are being spent on the digital medium and this will continue to rise.

If you want to be a part of this digital revolution; want a top marketer of the country to hold your hand and show you the path; want to be working in a forward-thinking company, then this is the right program for you. By the time you complete the program, you would have already known the market leaders, would have worked with a top company, and would have

been mentored by an industry leader.

DMTI is an established and a respected brand amongst Digital Marketers – it has been a choice for senior marketing/ brand professionals as well as academicians. In early 2014, we opened our doors for fresh graduates and launched the PGPDM. The 2018 batch will be the

program has not changed at its core, many new modules have been added.

If you have any queries/ concerns, please feel free to write directly to me at rashmi.putcha@dmti.in

01

Driven by increased internet penetration, wireless broadband & mobile technology, consumers & businesses are increasingly shifting their attention from the traditional marketing media: television, radio, and print; to digital media for their entertainment, education, news and business needs.

Even in developing countries like India, companies are realizing that they must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.

Digital Media marketing is complex, highly interactive, information rich and delivers a real-time connect with

the customer. Traditional Media professionals with years of experience are grappling to understand the emerging medium & failing to catch up. Aspirants seeking jobs in this lucrative and booming industry are ill equipped, due to the lack of organized and focused training.

DIGITAL IS RESHAPINGTHE MEDIA INDUSTRY

02

Where traditional career paths are coming to dead-ends, there are a wealth of new career paths in digital media that are opening up for fresh graduates and those who are looking for a career change.

Digital media is receiving a tremendous amount of support – the U.S. Bureau of Labor Statistics predicts that by 2018, more than 1.2 million new science, engineering & math-related jobs will open up due to the fast-paced changes in technology across the globe including growing markets such as

China, India etc, and the digital

result. According to Amit Tripathi, Managing Director, IdeateLabs, “The Indian Digital Industry is set to grow to 7000 crores within the next 36 to 48 months. This will open up various job opportunities in advertising and marketing”.

The wide range of skillsets and positions within Digital Media also

opportunities. Digital Media encompasses various functions: Marketing, Consultancy, PR, Content Creation, Social Media, Mobile, Innovation or Technology – all those

The job titles that have emerged now didn’t even exist a few years ago; eg. Social Media Editors, Digital Media Managers, Mobile Advertising Professionals. Digital Analytics Managers etc.

FUTURE OF DIGITAL MARKETING

The Digital Marketing Training Institute (DMTI) is the leading Digital Media & Marketing training provider in the country. We are the only institute that offers a comprehensive program that covers all aspects of Digital Marketing. Our programs are taught by the leading digital marketers of the country. The curriculum is updated every quarter & is extremely cutting edge. DMTI was founded in 2011 and since then has trained thousands of academicians, working professionals and students in Digital Marketing. Our students include senior brand managers and media/advertising/marketing professionals. The quality of training has been par excellence prompting companies to return to us for their digital manpower requirements.

ABOUTDMTI

Knowledge Chair

The knowledge chair is appointed to ensure that the courses taught by DMTI are current & updated. The entire curriculum is reviewed by the knowledge chair. This is a position given to one of the leading names from the industry. The person who is currently holding the position is Madan Sanglikar.

Madan Sanglikar

Maddy has over 20 years of experience in the media & ad tech industry.

now based in Jakarta and spearheading the South East Asia expansion

as service, and playing a key role in building, promoting & monetizing Mobile

across Asia, Europe & North America.

Previously, his longest stint was with GroupM India, wherein he was leading the digital business for Mindshare India. During that tenure Mindshare India dominated all digital award categories at the Abbys, EMVIES, Campaign DMA, including the Campaign Digital Agency of the year. Maddy is humbled to be included in industry performers lists, Campaign India A- Listers, Impact Digital Power

events and is an avid Speaker, Trainer, Moderator & Panelist & guest faculty at various industry forums & institutions.

His ambition is to create value for the stakeholders in his personal & professional life and dedicate time & effort in hardwiring business domain with the mobile/ digital ecosystem - be it in Owned, Earned or Paid format. His ability to break complex digital concepts into simple meaningful lessons, make him an effective trainer for the digital migrants.

04

DMTI BOARDOF ADVISORS

Quality is at the heart of everything that we do at DMTI. To ensure that the DMTI programs are cutting edge and updated with the latest trends in the digital industry we put together a Board of Advisors. The BOA comprises of eminent personalities who represent advertising agency, publishing houses or media and brands/clients. We also have an academician who looks at the entire curriculum from an academic standpoint. The current BOA comprises of seven individuals.

Anurag BatraChairman & Editor in Chief - BW Businessworld Media Group & exchange4Media Group

Anurag Batra is a serial entrepreneur, media mogul, a journalist and an eternal optimist rolled into one. He is a B. Tech in

Computer Sciences, a degree, which he acquired before joining Management Development Institute MDI Gurgaon, one of India's leading Business School. He is

iconic business media and magazine brand BW Businessworld. a 35 year strong media brand as well as most respected business publication in the country.

Since taking over BW Businessworld 13 months back Mr. Batra has expanded BW Businessworld into digital, events and BW communities and has taken into its fold www.digitalmarket.asia, a leading website on digital marketing, www.everythingexperiential.com India’s leading experiential marketing website and launch BW Hotelier in partnership with hotelier international.

Mr. Batra also founded the exchange4media group and he serves as the Chairman and Editor-in-Chief of exchange4media group which includes exchange4media.com – India’s leading media industry website, PITCH – India’s only Advertising, Marketing and Media Magazine, IMPACT – The Marketing Weekly, Franchisee Plus – Business Opportunity Magazine, Realty Plus – India’s leading monthly real estate magazine and samachar4media.com/ – leading media industry website in Hindi.

Mr. Batra is also appointed by Government of India as the Chairman of an industry committee formed to come up with a vocational training framework for the media, communication and entertainment industry. He mentors many budding entrepreneurs and enjoys the process of reverse mentoring as in what he learns from these young entrepreneurs. At BW Businessworld BW Accelerate is an initiative to provide a structured platform to entrepreneurs for mentorship and growth.

Isaac JacobHead- Marketing, KJ Somaiya Institute of Management and Research (amongst 20 Top Management Institutes in India)

Mr. Issac Jacob have been a Marketing, Advertising, Brand Management professional with 30 years of seat-of-the -pants experience. Have launched/worked on brands such as Barbie Dolls, He-man and the Masters of the Universe,Hotwheels (Mattel Inc) ;Puma High Performance Sports Shoes ; Lux; Citibank; Kodak; Nihar Coconut Oil; Mercedes-Benz; Parachute Coconut Oil; Smirnoff; Gilbeys Green Label Whiskey ; Formica Laminates; Hexit Force ( Winner of India's First Cannes Gold medal in Print Advertising) Strepsils; Cadburys; Fevicol, etc. Mr. Jacob was the Vice President and Head Marketing-Tata Mutual Fund, President -Fortune Communications (JWT Group Co) , Director MET Institute of Mass Media and last Industry assignmentCountry Head-Customer Experience with YES Bank.

He has lectured in most of the Management institutes on Marketing,Advertising and Brand Management. Jamnalal Bajaj Institute of Management Studies from 1988-2006, NMIMS,MET, SCMHRD-Pune, Al Ghurair Management Academy-Dubai etc.

Currently completing PhD Programme from Mumbai University in Marketing area. His goal is to nurture budding marketing students and help companies create,launch,market and build strong brands that will substantially add value to their bottom-line.

05

Mahesh MurthyFounder - Pinstorm, Managing Partner – SeedFund and Founder & Principal-Passionfund

Mr. Mahesh has spent 30 years helping brands with marketing advice and 15 of those helping startups with advice & funding. He has won awards as Creative Director on Unilever, The Economist, Pepsi & MTV. He

Yahoo in 95 and led the launch for Amazon in 97. After a successful NASDAQ IPO, Mahesh headed

in Seattle managing over 6,000 e-businesses. iCat was bought by Intel. He returned to India in 99 to turn around Channel V till its sale to Star TV in 2000, then founded Passionfund, his angel investing vehicle which backed Geodesic, WebDunia, Inkfruit and Doolally. Mahesh has penned columns in Business Today, Businessworld and WSJ. On TV, he’s played the Donald Trump role in Business Baazigar (2007), the Dragon’s Den role on ETNow’s Super Angels (2011, 2012) and Bloomberg TV the Pitch (2013).

Mahesh set up digital business

It’s a well-regarded business transformation boutique, creating market- and award-winning strategy, tech & work on the region’s most-aggressive brands.

Mr. Mahesh loves early-stage investing and co-founded what is now India’s best-known VC fund, Seedfund. It was voted “India’s best VC fund” by LPs in 2010 & 2013 and has had India’s biggest-ever exits, with RedBus and CarWale. Mr. Mahesh is a popular speaker on corporate & college campuses, and considered a thought leader on digital transformation.

Punitha ArumugamDirector - Agency Business at Google India, S.E Asia

Ms. Punitha Arumugam has been Vice President of Agency and Advertiser Relations of Google Inc since March 2012. Ms. Arumugam served as the

Madison Media Group at Madison Communications Pvt.Ltd. until March 30, 2012. She has over 15 years of experience in all facets of media- strategy, planning, buying, research and operations.

She has worked with several agencies like O&M & Initiative Media and in several markets like Chennai, Bangalore and Mumbai before joining Madison. Her experience spans a wide range of industries including FMCGs,

services. She has been voted

person in the Indian Media Industry by Brand Equity Ad Agency Reckoner 2005.

Vivek BhargavaCEO India – iProspect Communicate 2

With a passion for the search industry, Mr. Bhargava has spent

Interactive Marketing. He is the founder of Communicate 2, which

interactive agency and has evolved into a search specialist organization {now acquired by iProspect (Aegis Media)}.

He has guided the Digital Advertising Strategies of companies such as MTV, Merrill Lynch, ICICI Bank, Reliance in both Indian and Global Markets. He has traveled to more than 40 countries on various Consulting and Project Assignments and has lived in Dubai for two years. Mr. Bhargava is a regular speaker at Digital Industry events & is one of the most respected entities in the Digital Media World.

06

07

Rammohan SundaramManaging Director & Senior Vice President - APMEA, C1X Inc.

Middle East And Africa Business for C1X which is the only full stack programmatic premium exchange Ram is a successful serial entrepreneur. He founded NetworkPlay & PlatformPlay, former was sold to Bertelsmann AG Germany in 2012 creating tremendous value for his investors and employees. He also acquired and integrated SeventyNine.Mobi (A Mobile Ad-Network) with NetworkPlay.

Ram was last SVP at JIO, India's

by Reliance where he was incharge of digital marketing for LYF and JIO.

Prior to his entrepreneurial ventures he has held leadership roles with IbiboAds, Yahoo India, Tribal DDB, Madison Communications, Jobsahead (a Monster WW Company), Encore Events, Microland and Indian Express across markets in India, South East Asia and The US. He has been instrumental in bringing LinkedIn, ad:tech, iMedia &

TechCrunch into India through various JVs.

Proven General Manager with P&L responsibilities and multi-region exposure in highly complex hierarchical and high pressured environments with focus on timely delivery of business objectives.

Successful track record of turning around businesses and taking start-ups from ground zero to multi million dollar businesses in a short period of time.

Highly accomplished leader with phenomenal team building capabilities including attracting best talent and retaining the same across Engineering, Product, Sales, Business Development, Partnerships/Alliances, Marketing and Finance.

Action oriented strategist with a drive for Innovation in cross- functional environment with exposure in Digital Media, Advertising and Consumer Facing Internet businesses.

Multiple award winner, networker, key note speaker and angel investor in early stage internet businesses. He is an alum of Harvard Business School.

Virginia SharmaDirector, LinkedIn Marketing Solutions

Virginia is currently the Director, LinkedIn Marketing Solutions, She has 17 years of marketing experience, including 8 years as an executive and 4 years as a “Desi CMO” in India, She is embarking on her next play, leading the LinkedIn Marketing Solutions business in India. She consume content with fervor and has been blogging since 2009 on topics that she is passionate about, primarily marketing, technology and leadership.

She is a strange breed of left and right brained, with an undergraduate in marketing and management and an and entrepreneurship. She joined IBM after graduating from the University of Virginia in 1999. She rose through the ranks at IBM in various global and regional marketing roles, including Asia

2008, She became one of the youngest executives at IBM. In 2009, she moved to India and subsequently became CMO of IBM India/South Asia, one of the most vibrant markets in the world when it comes to talent. During that tenure, she was awarded the Top 25 Outstanding Marketing Leaders of India and was active member of various CMO advisory councils in India. She has also served as chairperson of the Data Driven Marketing and Advertising Conference in June 2013.

08

The Post Graduate Program in Digital Marketing (PGPDM) is a one-year, full-time program that focuses on the strategic and practical aspects of Digital Marketing. Exclusively developed by practicing Digital Marketing professionals, this program is particularly suitable for those who are interested in a career in marketing or digital media. The program is also suitable for marketers who wish to develop a deeper understanding of the tools and techniques of Digital Marketing and communications. The program faculty, trainers, advisors and mentors are all experienced practitioners in Digital Marketing. They are all working at the cutting edge of developments in

they will share with you the very best practices and latest innovations in Digital Marketing. Emphasis throughout the course is on providing you with an engaging & practical learning experience.

POST GRADUATE PROGRAM

Learning Objectives & Outcomes

The Post Graduate Program in Digital Marketing will enable you to:

• Develop an advanced knowledge of the concepts and theories that underpin Digital Marketing approaches, and their relationship to conventional marketing.

• Develop a deep understanding of the factors that drive consumer behavior in the digital economy.

• Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation.

• Plan and manage Digital Marketing strategies for your organization and target audiences, taking full account of budgetary and other constraints.

and international marketplace.

• Increase your capacity to test and measure

• Get certi�ed in the following-- Google AdWords ( Basics & Advanced)- Facebook Blueprint- Twitter FlightSchool- Email Marketing-Hub Spot- Google Analytics

various marketing channels evaluating ROI for your business.

Duration1 year, Full Time

IN DIGITALMARKETING (PGPDM)

Post graduate program indigital marketing

1 year, full time

6 months paid internship PLACEMENT GUARANTEE

We do not need to teach students to embrace the status quo.

10

The 1-year program comprises of four trimesters – each lasting three months. At the end of each trimester, there is an assessment (exam/project).

CORE COURSES

core courses providing you with an in-depth understanding of all aspects of Digital Marketing.

PROGRAM ASSESSMENTStudents will undergo both theory as well as practical examinations as a part of their assessment. Their internship performance will also be graded.

For eg. For the Search Marketing module, students will be expected to clear the Google

Google Advanced – Display, Google Advanced – Search & the Google Analytics Exam). They will also be required to run a live SEM campaign and be graded for practical knowledge.

PAID INTERNSHIPSDuring the second half of the program, DMTI offers you an unparalleled opportunity to intern with a top Digital Marketing company so that you can get real work experience. While there may be students who want to start their own venture, the internship is a mandatory part of the program and cannot be exempt. Students will also be working on their Capstone Project along with their internship.

Some of the areas in which internship can be expected: • Digital Media Strategy• Account Planning• Media Planning• Social Media Marketing• Public Relations• Online Reputation Management• Search Engine Marketing• Search Engine Optimization • Digital Writing• Content Creation• Digital Data Analysis• Client Servicing• Email Marketing• Mobile Marketing

Students will be placed in companies in the areas of interest of the student so as to give them practical work experience in the same. A stipend of INR 7000 – INR 15000 will be paid per month to the students during this period.

STUDENT MENTORSHIP PROGRAMThe Mentorship Program ensures that a senior person from the industry guides you in the right direction. Every student will be appointed a mentor who will guide him/her throughout the program. Apart from a one-on-one mentorship, the students will constantly be in touch with senior professionals from the industry during the entire duration of the program.

PROGRAM CURRICULUM

One looks back with appreciation to the brilliant teachers, but with gratitude to those who touched our human feelings. The curriculum is so much necessary raw material, but warmth is the vital elementfor the growingplant andfor thesoul of thechild.

12

01

02

03

04

05

06

07

09

11

08

10

12

Introduction toMarketing Management

Fundamentals of Traditional Media

Introduction to DigitalMedia Marketing

Digital Technology

Online User Behaviour

Search Engine Marketing

Search Engine Optimization

Social MediaMarketing

Online ReputationManagement & Online PR

E-mail Marketing

Digital Content Writing

Mobile Marketing

Trimester 1

13

13

14

05

20

Search Marketing Advance

Social Media Marketing Advanced

Search Marketing &Optimization

Paid Internship

T 1

T 3

T 2

+T 4

Trimester 2

Trimester 3 & 4

19 Digital Ad SalesSocial CRM

16Digital Media Strategy

15 Digital Creative

18

17 Digital Data Analytics

22 Programmatic Buying

Digital Media Planning &Buying

E-Commerce Marketing21

CAREER TRANSFORMATION PROGRAM • Business Communication • Business Etiquettes • Grooming • Networking• Job Search strategies • On/ Off Campus Recruitment• Entrepreneurship

“Career Transformation Program (CTP)”. The program is designed to groom the participants beyond academics. The topics covered under the CTP are as follows:

• Business Communication• Business Etiquettes• Personal Grooming• Body Language• Presentation Skills • Job Search Strategies• Networking• Off Campus & On-Campus Recruitment• Entrepreneurship

The CTP overlaps with the Mentorship Program. The industry veterans / mentors are also a part of the CTP program. This will ensure that students get an opportunity to connect with the industry with the help of these mentors. Students will get an opportunity to be a part of Industry events Participation in the CTP program is mandatory.

The entrepreneurship module has been especially designed for those participants who do not wish to get a job and would like to start their own venture. This module is also mandatory for ALL students.

DMTI PGPDM will provide 100% job guarantee to all participants of the program. The actual package will depend on multiple factors such as work experience, academic background, etc. A minimum CTC in the range of INR 3 lacs to 5 lacs per annum is, however guaranteed to all participants of the program who will score minimum 70% in each module along with 80% attendance for the overall program.

PLACEMENT

14

Air-conditioned, state-of-the-art classroom well equipped with

Located at Kalina, Santacruz East,Mumbai.

Environment conducive to learning

** Actual image of the classroom

THE CAMPUS

15

16

ELIGIBILITY:

Bachelors Degree from any AIU recognized University with minimum 50% marks aggregate. Final year students may also apply.

WHO SHOULD APPLY

knowledge in a truly niche industry with many jobs and exciting career opportunities

• Marketing Professionals – to add online to the marketing mix and get the most out of their Digital Marketing channels

• Graduates of other disciplines – to re-train or up-skill in

• Sales Professionals – to learn how to successfully utilize Digital Marketing for lead generation

your business and how to implement your Digital Marketing strategy

HOW TO APPLY:

To apply for the full-time PGPDM Program (2018) at Digital Marketing Training Institute, you need to complete an online application form or purchase a hard copy of the form for Rs.1000/- (This can directly be purchased from the Institute)

• The application form should be

Incomplete forms shall be rejected.

• Please do not send original documents/ mark sheets along with the application form. You are required to submit attested photocopies only.

Where to send filled up application forms: Purchased, completed applications must be

below:

Admissions Office: The White Room, 7th Floor, Crystal Plaza, Kalina, Santacruz (E), Mumbai - 400098

E-mail: admissions@dmti.in

Phone: +91 99307 41822 +91 98193 05577 +91 22 2665 0059

• You also need to e-mail the scanned copy of the application form to: admissions@dmti.in

• Shortlisted candidates will be interviewed over skype/ in-person. The interviews are conducted by industry professionals to ensure quality admission

THE TOTAL NUMBER OF SEATS FOR THIS PROGRAM IS LIMITED TO 30.

criteria. Please note that the Digital Industry is a booming sector and this is the only program in the country that is supported strongly by the industry. Students are therefore encouraged to apply early.

ADMISSION

17

FINANCIAL, COMMERCIAL & ENTERTAINMENT CAPITAL OF INDIA

ONE OF THE LARGEST HUBS FOR MARKETING / ADVERTISING SPENDS

THE CITY THAT CAN TEACH YOU TO BE INDEPENDENT

18

DMTIMENTORS/FACULTY

Aman MalhotraHead Brand Solutions India - Google

Aman is working as the Head brand solutions team at Google India and is responsible for commercialization of YouTube. Before this, Aman was leading digital for the mobile business for Samsung, India. He provided Samsung India with his expertise in digital marketing assets – internet, mobile, gaming, digital OOH, and similar digital mediums to engage consumers. He has been active to develop, utilize and manage digital media such as internet, mobile, and interactive TV as consumer communication tools, develop and actively manage web/wap sites of products and services for consumer interaction and support various promotion/PR (Social Media) activities where technology plays a critical role.

Amit TripathiManaging Director -IdeateLabs

Amit Tripathi is a DigitalEntrepreneur with over13 years of experience instrategic planning, projectmanagement and aggressivebusiness development instartups and high growthenvironments. He was theFounder-Managing Director ofWebPercept, a JV with PerceptAdvertising.

He subsequently acquired WebPercept and rebranded the company as IdeateLabs. His core skills in mission development, strategic partnering, networking, long and short term business planning has led IdeateLabs to be one of the leading Digital Marketing Companies with more than 75 clients and over 100 professionals working together to deliver some amazing results for brands in the digital realm.

Ajay Tripathi Vice President - Ibexis Studios

Ajay is a gamer by passion and a marketing ace by profession, with an experience and expertise spanning more than 11 years in the Interactive Digital Space. He has been instrumental in nurturing

Games and Apps on Web, Social Media, Smartphones and Tablets. Under his guidance, Ibexis Studios is providing Games and Apps designing & development services for iPad, iPhone, Android and Touch Screen Devices. Ajay specializes in Mobile Entertainment, Sales & Marketing, Business Development, Account Management, Digital/Online Distribution, Computer Design and UX.

19

Amit Duggal Vice President - Omnicom Media Group (OMD)

Amit has over 13 years of experience in digital industry, handled online marketing for various reputed brands. Currently he is heading OMD group digital and mobility. With having worked for Digital agencies like Madison and Mindshare , Traditional Agencies like Leo burnett and Percept, with brands like Geodesic, Travelguru and Yatra and publisher like Indiatimes, his experience in digital advertising has covered all .He has handled varied clients in Telecom, FMCG, Ecommerce across Paid, Owned and Earned Media.

He has also handled digital media initiatives for BJP campaign (Ab ke baar, Modi Sarkar) in 2014 very sucessfully. He has won many awards like ‘best Use of display advertising ‘, the smarties, the abby’s , Best use of mobile in marketing campaign for his companies .

Anil Pandit Vice President-Omnicom Media Group Programmatic, Lead - Accuen India

Over 14 years of experience in digital space, Helped Establish Programmatic Practice for Microad in India, Market Development,Strategic Technological Partnerships and nurturing Programmatic Buying in New cities Pan India.

Responsible for Heading the Online Retention/Advertising Business for Delhi/NCR along with the overall Sales Revenue including the acquisition business.Handled a large team of around 20 People comprising Sales Managers, MAMs, KAM,Retention Managers and Account Managers.

Anagha Bhojane Group Brand Manager, Media - Asian Paints

A Media Professional adept with brand strategy development, building & activation for over 10 years, leading a large FMCG portfolio.

Anagha is experienced in handling different category products from a media strategic planning and execution lens. At present she is leading media at Asian Paints. Prior to this she has worked as a Media Manager across the portfolio at Mondelez India. She has also worked as a Group Head at Maxus, handled the Garnier Hair portfolio, and worked as a Group Head with MPG India, handling a team working on Brands across various categories. She has also lead team working on new business pitches at MPG.

Anagha has also worked as a Strategic planner with the P&G team handling brands like Pantene and Head & Shoulders; has worked on a wide variety of FMCG brands like Pampers, Oral B & Duracell. She was a part of the core team that won the total P&G business for Mediacom India.

20

Anurag Singh Founder & CEO -markt.ooo

Anurag is Founder & CEO of markt.ooo; markt.ooo is a B2C e-commerce enabler for retailers & small businesses. It's B2C shopfront is operated as a zero-commission marketplace. He’s spent almost all of his 10 year career in the mobile domain – spanning Telcos, Mobile VAS, Mobile Marketing and now Mobile Commerce. markt.ooo is his second startup – In 2009 he founded mobimasta, one of India’s

Mobimasta deals in mobile games and application development, mobile advertising, QR Codes and Augmented Reality. They have created apps and games for brands like Samsung, Reebok, Adidas and Orbit Gum. Prior to Mobimasta, Mr. Singh worked with BhartiAirtel (in the Value Added Services division) and with Buongiorno India as head of telecom operator business. With over 10 years of experience in the domain, Anurag has been in leadership positions from a relatively young age. Being a true believer in the mobile marketing movement, he hopes to grow the industry to a billion dollar strength in times to come.

Arjun Sinha RoyVice President - HeadInternet of Things (IoT)Practice - netCORE Solutions

Arjun has 16 years of experience in the IT, Mobile and Digital industry. Currently working as Vice President and head of Inertent of Things ( IoT ) practice at netCORE Solutions leading a business unit and a team of 25 people. Handling complete business operations including the P&L, sales, technology, product and operations. Have previously handled the Product Marketing& Strategic Alliances program. In his previous organization OnMobile he handled multiple responsibilities including theProduct Marketing for the Music Line of Business, Business Manager function on the Idea Account and Product Marketing lead for the Contest Line of Business.

Arjun has also worked as a product Manager at COMVIVA; helping build and manage the Mobiquity line of MobileFinancial Services solutions. He has experience across Sales, Key Account Management, and Product Management have experience of selling to Telco/carriers as well as Enterprises.

Specialties: Strategy Sales, Key Account Management, Product Management, Go to Market Strategy, Product Marketing and Product Sales.movement, he hopes to grow the industry to a billion dollar strength in times to come.

Arnab MitraManaging Director & Co-founder - LIQVD ASIA

Arnab is the co-founder of Liqvd Asia and prior to this he was the digital lead for Starcom Mediavest Group in India. He has worked in the multiple disciplines of communication, including interactive media, and direct/internet marketing for over a decade. Prior to SMG he has held pivotal roles at Media Contacts, Ignitee, Pinstorm and ePurple Media. He has crafted digital strategies for clients like Jet

and Volkswagen among others. Arnab is amongst the most respected Digital Marketers in the country. He specializes in Online Excellence, Higher Return on Investment, Branding, Search Marketing, Online Display Buying and Maintenance, Website design and development, Buzz Marketing, Mobile Marketing, Email marketing, Social Media Optimization.

21

Ashish AroraVice President – Social Media - Interactive Avenues

Ashish likes to sum up his career as, “Born in theatre, raised by public relations and legally adopted by social media.” A communications professional throughout his 15 year career, Ashish’s PR stints include team lead roles at agencies like Blue Lotus & Text 100, and head corporate communications at Mahindra Special Services Group. Ashish believes that emerging as a topper in Mumbai University (TYBA) and Xavier Institute of Communications (PG in PR), were his life’s greatest “master

Currently in his capacity as Vice President, Ashish is a part of the social media practice at Interactive Avenues, a leading

that his lectures over the years at KC College (PR / MBA), SIMC, EMDI, XIC, Northpoint, etc. haven’t put those in attendance to sleep.

Ashish AroraVP, Mobility Ad Sales - netCORE Solutions

Ashish comes with 13+ years of Media experience working with leading Media houses likeHindustan Times & Mid-Day,which helped him to combinenew media & traditional media to drive sales and revenue. He has provided 3600 advertisingsolutions to clients He is aphilanthropic person by heart & a team player.

Avadhoot RevankarHead Consultant - EmailMarketing - netCORESolutions

An avid blogger and an ardentfootball fan, Avadhoot Revankar found his passion inemail marketing early in life &has already made his mark in the industry. He was amongst the top 10 nominees for Email Marketer – Global Thought Leader of the Year 2013-14. Avadhoot shares his passion for Internet marketing through popular online forums and hasconducted several email marketing roundtables and workshops.

Avadhoot is “Head Consultant – Email Marketing” at netCORE, leading a dedicated team of consultants, helpingbusinesses maximize their ROIfrom internet marketing. Hisclientele includes top brands like India Today, ICICI Bank, OLX, Network 18 Group, Reliance Retail, Jabong, Vodafone, Makemytrip, UTI, AirAsia, and Birla Sunlife amongst others. Popular for his innovative ideas and his zest, Avadhoot has not only gained client appreciation & loyalty but has also won awards for his campaigns. Outside of his work, Avadhoot likes to supportsocial causes, particularly those concerning children, education and human rights

22

Bhupendra Pratap Singh Business Director - GroupM

A digital Media professional with

on experience in SEM, PPC & Contextual advertising, SMO,

Understanding the Marketing requirement, Business of clients,

& running online initiatives- SEM, Social media, Banner Advertising, SEO etc.

He has been fortunate enough to get opportunities to work in almost every possible business domain/category and have lived up to client’s expectations and have been achieving intended ROI in given & committed time period and budget.

Christina Castelino Corporate Trainer: Training Delivery and Instructional Design

She has worked as a Free Lance Corporate Trainer for last 8 years; her areas of training expertise are Communication Skills (Speaking & Writing), Customer Service, Personal Effectiveness, Self-Presentation and Business Etiquette.

Christina’s working career spans more than 30 years. She worked as a Flight Attendant with Pan American and Delta Airlines for 21 years. This gave her the valuable experience of working with international customers and colleagues. In addition, her years of working in an airline, gave her

unhappy customers, defusing uncomfortable and tense situations and dealing with unexpected emergencies. She is also trained to work with customers and other individuals with specialized needs.

Deep SherchanCMO & Co-Founder -Simplify360 Deep has been associated with Simplify360, a Social Media Management Platform, a company which boasts of an impressive list of agencies and corporates like Cafe CoffeeDay, Spar Hypermarket, Starcom Mediavest Group etc.

His acumen for transforming social data into action has led him to conduct several Social Media Research Projects. He specializes in analytics, onlinemarketing, product management and marketing strategy.

23

Gautham Ram PingaliPractice Lead - Business Transformation & Content - Publicis Media

Gautham is currently working as a Practice Lead at Publicis Media. Prior to this, he was a Director – Strategic Accounts at Starcom Mediavest Group; one of the world’s largest and most celebrated brand in communications and consumer contact. He has also worked as an Associate Director – Strategy & Business Development, Havas Digital India, responsible for identifying and generating business for all brands/ businesses falling under Havas Digital in India.

He has close to a decade of experience working in the digital marketing domain across different digital zones. He specializes in Project Management & Coordination, Client Servicing, Pre-sales & Business Development and Strategic Consulting.

Gautam GhoshEmployer Branding and Social HR consultant.

Gautam Ghosh is a Consultant in HR and Social Media. He was earlier Director - Talent Branding at Flipkart - India's number one

the areas of HR, Organization Development and how businesses can leverage Social tools for HR. He is a subject matter expert in the HR and Social Media area for SHRM India.

Earlier he was GM of HR Strategy and Projects at Philips India. Before that he was India Marketing Lead at Brave NewTalent and before that a Consultant with Social Business

Talent practice, advising companies can build talent pipelines and employee engagement and learning using emergent tools. Gautam has worked as a HR Generalist and a Learning and Development

Dell, Hewlett Packard and Satyam. He is an MBA from XLRI, Jamshedpur. Gautam has given talks on “Blogging for Business” at organizations. Gautam’s blog, gautam@gautam- blogs.com , has been listed by HRWorld amongst the top 25 HR blogs worldwide and also amongst the Career 100 – a list of the top 100 career related blogs globally in the English language. His blog is also featured on the Alltop Careers and Alltop India categories. Earlier the blog has been featured as a case study in the book Business Blogs: A Practical Guide

Hardik Shah

Analytics Consultant

Hardik is a Search Marketing, Web Analytics, Social Media and Usability practitioner with a keen entrepreneurial mindsetand a strong technologybackground. He has more than8 years of hands-on experience in cross-functional DigitalMarketing and Media Planning.

Having a keen understandingof the Web and its audience,

and deploying high ROIstrategies for online branding,marketing and businessanalytics. He has worked across diverse verticals like Travel, Hospitality, BFSI, Fashion, Health, IT, Real Estate and B2B.

24

Kaustav MukerjiVice President - Crayons advertising Limited.

Kaustav’s core focus is in Digital Media and Marketing initiatives with an inspired 8 year diverse specialization in Brand related and ROI driven campaigns. Prior to this he worked for brands like Omnicom Media Group, Bharti Airtel Limited, as Marketing Manager & Lead Architect – Performance Marketing for Starcom MediaVest Group.

Here his responsibilities included developing business for Online Search Marketing, presenting new

& Online Media solutions for clients. He has been overall in charge of business development for online search marketing.

Ketan KanetkarManager – Digital -Mindshare

Ketan works as a Media Planner at Mindshare and his job is to spend the client money wisely. He started his Digital career with a job in Media Sales. Soon he moved into core digital media subjects like SEO ORM PPC & Media Planning. He has experience of 4+ years working with the best of the clients from BFSI & FMCG categories by delivering optimised ROI and best of the ideas . An Avid Biker and a Table Tennis enthusiast. A Firm believer in work Life balance.

Kiruba ShankarCEO - Business Blogging Pvt. Ltd.

Kiruba Shankar is anentrepreneur, social mediaconsultant, speaker, author,teacher, podcaster and afarmer. He is the CEO ofBusiness Blogging Pvt.Ltd. and Director of F5iveTechnologies. He has 12 yearsof experience in the Internetspace. Kiruba is one of thefounders of The KnowledgeFoundation, the groupbehind successful events likeBlogCamp, India’s BiggestUN conference on Blogging,Proto.in, and premiere eventshowcasing startups. Kirubaloves teaching and teaches atAsian College of Journalism,Anna University, MadrasAdvertising Club, SRMUniversity.

He has lectured onSocial Media at IIM Kozhikode,IIM Bangalore and IIT Madras.He also heads Vaksana Farms,a farming venture and VerdureBooks, a publishing house. Hehas authored 4 books and isworking on the next. He is theTEDx ambassador for India.He is a professional podcasterand hosts a show called‘The Kiruba Show’ where heinterviews CEOs of Indian ITcompanies. Business WorldMagazine ranks his blog www.Kiruba.com as one of India’stop blogs.

25

Madan Sanglikar

Marketer - SE Asia & India

Maddy has over 20 years of experience in the media & ad tech industry.

cofound the Mobile Audience Platform. He is now based in Jakarta and spearheading the South East Asia expansion plans.

company offering Mobile Audience as service, and playing a key role in building, promoting & monetizing

chip advertisers and the leading agencies across Asia, Europe & North America.

Previously, his longest stint was with GroupM India, wherein he was leading the digital business for Mindshare India. During that tenure Mindshare India dominated all digital award categories at the Abbys, EMVIES, Campaign DMA, including the Campaign Digital Agency of the year. Maddy is humbled to be included in industry performers lists, Campaign India A- Listers, Impact Digital Power 100,

been the advisory/ board member

at MMA Forum & Ad Tech events and is an avid Speaker, Trainer, Moderator & Panelist & guest faculty at various industry forums & institutions.

His ambition is to create value for the stakeholders in his personal & professional life and dedicate time & effort in hardwiring business domain with the mobile/ digital ecosystem - be it in Owned, Earned or Paid format. His ability to break complex digital concepts into simple meaningful lessons, make him an effective trainer for the digital migrants.

Mayur SethiFounder and Thinker - inChief- MP09 Digital

of Media and Marketing byworking for ace companies likeGenessee and Media Contacts.

Mayur revolutionized Media inthe state of Madhya Pradesh,through his venture MP09Digital Advertising Agency.The agency is one of its kind inthe state of Madhya Pradeshwith the motto to makeevery person and businessesdigitally active.

He personally believes thatDigital Media is the new andthe most happening tool ofpromotion and communication.Mayur specializes in MediaIntegration and StrategicCampaign Planning andManagement.

Mihir LaakhaniAccount Controller - Digital -Madison Media

Mihir is responsible for developing strategy and planning across biddable media and programmatic at Madison Media. He has 7 years of experience in strategizing, planning and managing various paid media campaigns across various vertices.

He is performance driven marker with track record of managing multi-channel paid campaigns.Mihir has experience of 4 years working on paid media across various platforms like DoubleClick, Adwords, Bing, YouTube, Facebook and has a credit of serving a list of reputed clients in Banking, Insurance, Travel & Hospitality, Entertainment, Technology, Automobile, Health Care, Education, vertices to name few. Before mastering Skills of working on Paid Media, he has added 3 years of experience in Organic Search and Software Developer in his portfolio.Mihir was Strategist – Paid Media and was responsible for a team of

Search Strategies across his portfolio at iProspect Communicate2Reading and Traveling occupies his leisure time.

26

Mohan PitchumaniFaculty – Management Studies

An astute marketer with 17 years of experience in diverse business environments like Chemicals, Automobile, Human Resources, Consulting and Education. Currently a faculty for Management Studies teaching a variety of subjects and a trainer for Customized Programs/ Workshops at some Educational Institutions and Corporate. Also a Consultant providing services with regard to Marketing and Research for Small and Medium Enterprises.

Mubashir UsmaniFounder -Social Seety

Apart from working on thebiggest of brands on SocialMedia, Mubashir has also beena part of the Ignition DigitalMedia course as a faculty forSocial Media Marketing. Hewas recently invited as a guestspeaker on ‘Power of SocialMedia’, at the International

Pune. He is an author with oneof India’s most popular comicblog - Just Like Crap (www.justlikecrap.com). Mubashirspecializes in Social MediaInteractions, Conversations,Designing Social MediaStrategies, Research on SocialMedia Platforms, Gaming,Online Consumer Behaviour and Humour Writing.

Muddassar MemonAVP – Creative

way Muddassar Memon does. Starting his career as a content writer in iProspect, his desire to explore and try new options has worked a long way in making him the Associate Vice President of the Creative Division of iProspect. Heading a team of over 35+ creative minds across design, content, social, and tech teams, he is the prime person who debriefs client’s briefs, streamlines creative process, manages deliveries, comes up with new ideas and innovations, and mentors team members. Under his leadership and vision, iProspect has won more than 60 awards in the ad-industry forvarious campaigns for clients such as Remit2India, ICICI Lombard, HDFC Bank, HDFC Life, Cleartrip,DSP BlackRock MF, Koovs, Reliance General Insurance, Metro Shoes, Zoom In, Big Bazaar, AEGON Religare General Insurance, ICICI Bank, Axis Bank, Lodha Group and many more. Endorsing the ideology of offering creatives as per intent and psyche rather than adapting the mainline creatives into the digital space, Muddassar is a true industry

creative process for digital. Having completed the Route 500 Program at iProspect, he plans to bring in new innovations to the creative process and deliveries.

27

Neena Dasgupta CEO & Director - Zirca Digital Solutions

ZIRCA Digital Solutions is a digital company set up as a sister concern of Aidem Ventures. AIDEM under the digital and international vertical currently handles Economist.com, Al Jazeera group of channels, Al Jazeera online, Eros Now, Get it to name a few. Neena is the business head for these verticals and is responsible for managing its revenue and the business.

The other critical part of her role is expanding the international footprint of the company by tying up with international media partners to handle their sales from the South Asia region. Apart from this, she is setting up an independent ad network for AIDEM. Before working with AIDEM, Neena was the Head of Advertising Sales, India at BBC Worldwide where she worked for over 8 years.

Prathamesh Kulkarni Sr. Analytics Manager – iProspectCommunicate2

Prathamesh is associated with iProspectCommunicate2 since 4 years. Being Masters in International Business, he has also worked with brands like MIEL e-Security Pvt. Ltd. and Ministry Of Tourism, Budapest.

together makes him an expert in Google Adwords & Analytics. His top skills also include, Market Research, Lead Generation, Competitive Analysis and many more.

28

R VenkateshDirector - Trident Marketing

A Specialist in sales andnegotiations, internationalbusiness and internationalmarketing, skilled withmarket research, businessstrategy, team management,management consulting,international trade, analytics,educational leadership,academic administration,etc. Mr. Venkatesh has beenteaching in various institutes,universities and collegesviz ITM, Welingkar, IIMBangalore etc for over adecade.

Radhikarani SenguptaDigital Lead - P & G -MediaCom

Radhika is currently working asDigital Lead - P & G, Mediacom. Radhika has close to a decade’s experience across two varied and yet related industries – Software and Digital Media. Her richexperience in India as well as abroad has helped her to handle a range of clients andexpectations around digitalmedia practices and technologies.

She has worked at companies like ibs (Interface Business Solutions (I) Pvt. Ltd.) Komli Media, Mindshare, Mediaege: cia & Tribal DDB. She specializes in Client Servicing, Digital Media Planning, Buying, Negotiation & Digital Media Training. She is one digital media professional who loves and believes that technology changes the digital world every day.

29

Ritesh SinghCo-founder & CEO -#ARM Digital

Ritesh founded ARM Digitalafter a stint as the NationalDirector at MEC Interaction.Before this he was BusinessHead at SMG Digital wherehe worked for 6 years. In hisrole at SMG, he was one of

digital in India.

In his last role as a Business Head – India, SMG Digital, he had been steady in learning, co-learning & imparting digital knowledge with clients & publishers partners, managing & mushrooming existingbusiness and also working with global teams on global clients. At SMG, he was also part of many global digital initiatives & pitches and latest accolade was being part of GLOBAL IMPACT CIRCLE, a 25 member global team set to achieve various commonobjectives across the globe.

Prof. Seema GuptaMarketing Professor -IIM-B

Professor Gupta specializesin marketing communicationsand digital marketing. She haspublished papers in reputedjournals such as PR Review,Corporate Reputation Review,Management Review, Vikalpaand Decision. Winner of theEFMD Best Case Award (2011)and ISB-IVEY Best Case Award (2011). Professor Gupta has written cases on marketingchallenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra, Dainik Bhaskar etc. Her cases have been registered with HarvardBusiness School Publishing.Professor Gupta is passionateabout digital marketing and writes a blog www.DigitalMarketingTadka.com.

She has presented papersat international conferences.She has provided consultingin marketing strategy andcommunications to companiessuch as Nilon’s, KarnatakaState Seed Corporation,INDCOSERVE etc. Her articleshave appeared in nationalmedia such as EconomicTimes and Financial Express.Professor Gupta has impartedtraining to executives ofreputed companies. Prior toIIMB she has worked with RPGgroup in sales and marketingfunction and Mudra Institute ofCommunications (MICA).

30

Saurabh Khemka

netCORE Solutions

Saurabh started his careerwith netCORE Solutions as anEmail Marketing Consultant.6 months later, took up anadditional responsibility todrive a new product line at netCORE’s only lead Marketing. Saurabh has been teams since last three years and adds a critical angle to netCORE’s only lead generation business whichhelps all brands to reach out tonew prospects every day.

In additional to theseresponsibilities, Saurabh alsomarketing which can proveout to be viable product linefor lead generation business.Driving sales and operations,product innovations and leadsfor its clients has been the keyfocus for Saurabh & his teamover these years.

Savieta BatraFounder -The August Image

Consulting Business Institute (ICBI), Mumbai and International

from Conselle Institute, USA. She has been teaching and training since 15 years in India & Overseas. She worked at Taj Palace, ITC Maurya Sheraton and Hyatt. Through her experience inhospitality industry she trains in how to “Make an Impact”. At DMTI, she conducts sessionsfor Body Language andPersonal Grooming.

31

Shruti Nair Co-Founder & Director -Social Seety

Shruti Nair is a tech-enthusiast, who graduated in Bio-Technology but always dreamed of making it big in the world of Experiential Marketing & Communications. At the age of 20 she was managinga team of 10 for social media projects & was responsible for strategy and activation of several big projects catering to all categories of brands.

Apart from this she wasthe youngest social mediaambassador from India for thegigantic Pepsico conferenceheld in Delhi. Having handled80+ campaigns and with a penchant for technologythat creates unforgettableexperiences for the consumer,she started Social Seety - afull service communicationsand creative solutions agencywith a strong digital, designand technology based work, with clients like Pepsico, Whirlpool, Siemens, Times Of India etc

Suyesh ShankarBusiness DevelopmentLead - DeltaX

Suyesh is currently the Business Development Lead at DeltaX. He has also founded his own Venture youjustcook.com. Prior to this Suyesh was an E-Business Manager at Dell India, where he was managing ecommerce and online marketing. Suyesh is amarketing professional with astrong digital experience.

He has been actively engaged with the digital space since its inception in India and has over 18 years’ experience across Internet Marketing and Technology Implementation. He has been involved in all aspects in the internet space – technology, web solutions, media and marketing. Suyesh has been leading digital strategy across key clients, including Oracle, Samsung and Singapore Tourism Board.

32

Tanishq JunejaCEO - Pepipost

Tanishq is currently the CEO at Pepipost. Priror to this he founded the consultancy lab at netCORE, which is the largest ESP in India today. When he is not playing his guitar, this black belt champion in “inbox- delivery” creates and delivers lucrative email campaigns for heavy duty brands. He personally guides the brands into an increasing ROI path & zone every year.

With an unrivaled track record of delivering over 300 successful brand campaigns across multiple industry verticals, this young expert continues to help renowned brands like ICICI Bank,Reliance Retail, Vodafone, Money Control & Makemytrip in setting their email consulting in strategic directions. Tanishq has won many awards, including international awards like Marketing Sherpa, in recognition of his excellent work. An avid reader and blogger, he is also an eminent speaker at various e-marketing forums and Digital Institutes.

Theo HayesHead of Analytics – iProspect India

Theo started the Google Analytics Premium reseller-ship in India, He oversees a very experienced growing Analytic’s team, providing diverse data driven business solutions across an ever increasing client base. Currently providing enterprise clients with Analytics 360 (GAP), Adobe Solutions, CRO, Data Visualisation, Data and insights and a full Mobile Analytic’s Suite. His top skills are Google Analytics, Web Analytics, Omniture, VBA, Account Management, PPC, SEM etc.

Aarti RanaIdeateLabsGroup Account Manager - Client Servicing

Aishwarya PuttanvittilDGMManagement Trainee - Go Ventures

Ameya KaulgiNetcore SolutionsAffiliate Digital Marketer

Kajal GalaSMG ConvonixAnalyst - Media Solutions

SuccessfulPGPDMAlumni“ “

Laxmi KanwarKalpataruSenior Executive

Manmeet Singh ButtarCreative CADworksMarketing Specialist

Pratik KrishnanLiqvd AsiaSenior Manager - Enterprise Search

Radhika AsherBC Web WiseAccount Manager - Client Servicing

Sanket WadekarIprospectManager - Analytics

Shruti UpadhyayIprospectPaid Media Specialist

Sneha SarafJubinationProduct Manager

Admissions Office:

The White Room,7th Floor, Crystal Plaza, Kalina, Santacruz (E), Mumbai - 400098

Phone:

+91 99307 41822 +91 98193 05577 +91 22 2665 0059

E-mail:

admissions@dmti.in