Positioning of Aruba as economic gateway between Latin America and Europe

Caroline Rodenburg

IntroductionContents

► Introduction Strategic Investigation► Market analysis ► Opportunities► Strategy for development Green Gateway

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Introduction Strategic Investigation

► ‘How can Aruba, as part of the Kingdom of The Netherlands, position itself in short and medium term, as an economic gateway between Latin America and Europe and vice versa’

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Why Aruba as an economic gateway between Latin America and Europe?

► Aruba has strong ties with The Netherlands for over 200 years;► Aruba can make use of strong network of Dutch embassies in LATAM and EU;► Aruba has historical relationships with Latin American countries;► Aruba is strategically positioned between Latin America and Europe;► Aruba has the ability to understand and translate the culture from Latin

America and The Netherlands;► The combination of Aruba and NL brings a unique proposition;► This unique proposition is beneficial for both Aruba and The Netherlands and

brings sustainable competitive advantage.

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Market analysis

Sector analysis LATAMMajor developments and sectors

Infrastructure► Brazil: Some 12,000 projects with a total value of nearly US$ 740 billion are expected

to be implemented until 2016.► Brazil will build over 800 airports.► Colombia: Restoration of the river (Rio Magdalena -USD 9 billion project) and rail

transportation and design a system of airports and ports in line with the growth of international trade.

► Panama: The Colón Free Zone receives over 250,000 visitors a year and it is home to 1,751 companies. Further expansion planned.

Oil & Gas► Brazil plans to inject USD 250 billion until December 2014 in the oil & gas sector.► Colombia plans large investments in Oil & Gas: till 2015 USD 16 billion in exploration

and production, USD 12 billion in transportation and USD 617 million in refining.

Agribusiness► Brazil / Colombia: Encouraging sustainable development of agriculture.

Tourism► Panama: 10.000 hotel rooms have been built over the last 3 years.

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Opportunities

Aruba

Green Gateway

Green Zone Aruba

Opportunities (I) Setting the scene

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(green) Technology

Financial intermediation and business integration

Logistics

Tourism

Latin-America Europe

Opportunities (II)

► Considering the USP’s of Aruba, we have identified the following niches on a short, medium and medium-long term:

Short term► Matchmaking & Consulting► Acquisition support► Project & Process Management► Financial intermediation & Business Support► Education and Training► Financial intermediation and Business Integration► Development of new unique products for the

international financial services industry► Project Management► Construction of Hotels and Facilities

Medium - long term ► Matchmaking► Consulting► Project & Process Management► Financial Intermediation & Business Support► Education and Training► Tourism (based on Green Exhibition Hall &

Convention Center)► Capital Raising► Certification► Compliance Reviews► R&D and Testing► Production & Technology delivery► Sales & Operations► Management and Supervision► Hotel Operations

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Strategy for the development of Aruba as ‘Green Gateway’

Proposition and USP’sKey themes creating synergy for Green Zone Aruba

Exhibition & Convention

Green Park

Knowledge & training facility

Lab &Testing

Green stock exchange

Certification

Business Support

Carbon War RoomIncubator facility

Matchmaking

Image building

Promotion

Wind parks

Solar farms

Cooperation knowledgeinstitutes NL/EU-LATAM

Attracting talent

Bio based e.g. algae farming

Awareness internal / external)

Wastemanagement

Air/Watertreatment

Business Support

‘Green Incubator’Supporting

infrastructure

‘Showcase Sustainable Island’

Concrete sustainable energy for Aruba

‘Green Integrator’Intermediation

Process and project management

InsuranceFinance

Propositions Projects

‘Green Community Network’

Gateway community

Ernst & Young

Jan Peter Balkenende Vernon Huerta Caroline Rodenburg

Boompjes 258 Vondellaan 4 Antonio Vivaldistraat 1503011 XZ Rotterdam Oranjestad 1083 HP AmsterdamThe Netherlands Aruba The Netherlands

+31 88 4079028 +297 59438344 +31 88 407 08 09

www.ey.nl www.ey.com/an www.ey.nl