Positioned for GrowthRufus YatesBB&T Securities President/CEO

Financial Services Commercial Finance Manager

Investor Day 2018

2

Key Takeaways

1Segment

provides

revenue, asset

and geographic diversification

Successfulnational platform

has meaningful

opportunity for

continued market

share expansion23

Wealth segment is

driving high value retail household

growth 4Corporate and

Institutional platform

provides industry-

specific solutions while increasing

relationship value

through targeted

up-tiering strategy

▪ Specialized businesses offer geographic, asset and

revenue diversity

▪ Helping clients achieve economic success and

financial security through the delivery of highly

customized capital, investment and asset

management solutions

▪ Supported by high performing associates prepared

to meet the unique needs of our growing Wealth,

Corporate and Institutional client base

Financial Services & Commercial Finance (FSCF)

3

Financial Services & Commercial Finance

Provides Diversification of Revenue and Profitability

YTD as of 09/30/2018

Revenue Diversification by Segment Net Income Mix by Segment

Community Banking –Retail &

Consumer Finance

43%

*Total segments excluding Other, Treasury & Corporate

Community Banking –Retail &

Consumer Finance

44%

Community Banking –

Commercial 23%

Insurance Holdings & Premium Finance

16%

Financial Services &

Commercial Finance

17%

4

Community Banking –

Commercial 33%

Financial Services &

Commercial Finance

17%

Insurance Holdings & Premium Finance

7%

• Wealth, Retirement and Asset Management LOBs (55% of Revenue)

▪ Wealth

▪ BB&T Securities (BB&T Scott & Stringfellow

and BB&T Investments)

▪ Retirement and Institutional Services (RIS)

▪ Sterling Capital

• Capital Markets Corporate Banking and Commercial Finance LOBs

(45% of Revenue)

▪ Corporate Banking

▪ BB&T Securities (Capital Markets)

▪ Equipment & Governmental Finance

▪ Grandbridge

~$1.5 Billion

Revenue MixDelivery Channels

FTE count = 3,293 (9% of BBT’s FTEs)

Based on LOB reporting for period ended 09/30/2018

Provides BB&T With Diverse Balance Sheet and

Non-Credit Fee Growth

5

Wealth23%

Corporate Banking

24%

Retirement / Inst

Services4%

BB&T Securities (S&S/IS)

22%Sterling Capital

6%

Grand-bridge

8%

Equipment & Gov

Finance8%

BB&T Securities (Capital Markets)

5%

Growing National Platforms Since 2014

6

LOB

2Q18

Assets

% Out of

Footprint

Corporate Banking

$15.4B 40%

GovernmentFinance

$5.2B 19%

Equipment Finance

$2.8B 44%

Grandbridge $2.0B 43%

Total $25.3B 37%

$1.9 $2.0 $2.0

$0.0

$0.5

$1.0

$1.5

$2.0

2016 2017 2018 est

$0.53

$0.72 $0.74

$0.00

$0.25

$0.50

$0.75

$1.00

2016 2017 2018 est

Revenues (TE) Pre-Tax Income

Nonperforming Loans / Total Loans

7

High Growth, High Contribution Business$ in billions

36.6%37.1% 37.2%

28.0%

30.5%

33.0%

35.5%

38.0%

2016 2017 2018 est

Operating Margin

0.37%

0.06%

0.14%

0.00%

0.20%

0.40%

0.60%

2016 2017 9/30/2018

2018 estimated is 09/30/2018 annualizedOperating margin is calculated as net income before taxes and provision for credit losses divided by total revenues

$4.6 $5.4

$6.2

$1.5 $2.0 $2.1

$0.0

$2.0

$4.0

$6.0

$8.0

2016 2017 9/30/2018

$34.7 $38.2

$40.7

$14.1 $15.0 $15.5

$0.0

$16.0

$32.0

$48.0

2016 2017 9/30/2018

$7.4 $8.4 $8.5

$7.0 $8.0 $8.0

$0.0

$4.0

$8.0

$12.0

2016 2017 9/30/2018

$1.5 $1.6

$1.9

$1.4 $1.5

$1.8

$0.0

$1.0

$2.0

2016 2017 9/30/2018

▪ Commitments

▪ Outstandings

Wealth Loan Growth18.4% of total Direct Retail

Corporate Loan Growth32.8% of total C&I

Equipment & Governmental Finance

Loan Growth

Grandbridge

Loan Growth

Driving Diversified Loan Growth$ in billions

8CAGRs are calculated on end of period outstanding balances

$38.9 $40.7 $41.7

$13.2 $14.6 $14.9

$21.8 $23.4 $24.3

$32.2 $37.8

$41.9

$37.6

$43.8 $45.0

$-

$60.0

$120.0

$180.0

2016 2017 9/30/2018

Sterling Capital Mgmt Wealth

Investment Services BB&T Securities

Retirement / Inst Svc

Invested Assets Trend($ in billions)

$111.1 $118.9 $120.4

$50.3 $56.0 $58.3

$99.2 $108.9 $115.8

$106.7 $104.2

$114.4

$186.3 $210.8

$243.2

$-

$175.0

$350.0

$525.0

$700.0

2016 2017 2018 est

Sterling Capital Retirement / Inst Svc

Wealth Investment Services

BB&T Securities

$553.6

Total Investment Income*($ in millions)

* 81% of Investment Income was Fee Based

$598.8

$652.2

$143.7

$160.3$167.8

Invested Assets Offering Recurring Fee Revenue

92018 estimated is 09/30/2018 annualized

$0 $0

10

Powerful Drivers of Growth:Wealth, Retirement and

Investment Management Businesses

11

The BB&T Wealth, Retirement and Investment Management businesses are integrated to fully serve our clients, helping them to achieve economic success and financial security

$806 Million $165 Billion 215,000 2,055YTD Revenue Client Assets Personal & Business HH’s Licensed Sales & Support

Investment Expertise, Acumen and Execution

Core Attributes

Proprietary Open Architecture Disciplined Collaborative Team Based

BB&T Has Become an Investment Powerhouse With Over

$165 Billion in Client Assets

Revenue based on YTD 09/30/2018 segment results

12

Full Spectrum of Financial Solutions

Individual Institutional

Virtual High-Touch

BANKING STRATEGIC CREDIT RETIREMENT & INVESTING RISK MANAGEMENT TRUST & ESTATE

▪ Checking

▪ Savings

▪ IDA

▪ CD’s and IRA’s

▪ Asset

Management

Account

▪ Mortgage

▪ Security Secured

▪ HELOC

▪ Bankcard

▪ Auto, Marine &

Aircraft

▪ Unsecured

▪ Personal Investment

Management

▪ Brokerage Services

▪ Institutional Asset

Management

▪ 401k Plan Administration

▪ Retirement Plan Solutions

▪ Life Insurance

▪ Property and

Casualty

▪ Health Insurance

▪ Disability Insurance

▪ Long-Term Care

▪ Commercial

▪ Personal Trust

▪ Corporate Trust

▪ Custody Services

▪ Estate Settlement

& Administration

▪ Foundation and

Endowment

SEGMENTMASS AFFLUENT AFFLUENT HIGH NET WORTH INSTITUTIONAL

ASSETS$100K- $500K $500K - $2MM $2MM+ $1MM+

DELIVERY▪ Centralized Preferred

Advisor

▪ Solutions delivered virtually

▪ Regional Private Advisor

▪ Solutions delivered centrally

▪ Regional Wealth Advisor

▪ Solutions delivered regionally

▪ Regional Bankers

▪ Delivered to clients regionally or virtually

Financial Planning

13

The “Power of One” BB&T

Community Bank Retail

BB&T Life Insurance

Community Bank Commercial

BB&T Securities

BB&T Capital Markets

BB&T Home Mortgage

Strong internal partnerships have enabled us to serve our clients’ full range of financial needs and expand our businesses through a fully integrated client-first approach

BB&T Wealth

BB&T Enterprise

Financial Insights meeting with

client, Commercial

Banker & Wealth Advisor

▪ Commercial Client

▪ Business Checking

▪ Business Loans

▪ Wealth Sales & Relationship

Management Process

▪ Financial Planning

▪ Introduction of key enterprise

partners to deliver broad array of

solutions

14

320K

1.3MM

Known

BB&T HHs

Estimated

BB&T HHs

Mass Affluent–33MM Total in US (26%)

($100K to $500K in Assets)Average Relationship Revenue: $5K

102K

300K

Known

BB&T HHs

Estimated

BB&T HHs

144

3.5K

Known

BB&T HHs

Estimated

BB&T HHs

Core Wealth–7.5MM Total in US (6%)

($500K to $25MM in Assets)Average Relationship Revenue: $46K

Ultra High Net Worth–90K Total in US (.07%)

($25MM+ in Assets)Average Relationship Revenue: $600K

39% 10%

125Kcurrent

BB&T clients 76% 26%

78Kcurrent

BB&T clients 95% 4%

137current

BB&T clients

Our Opportunity: Growing the Wealth Segment

HHs contain Total Assets (Investments + Deposits) at BB&T, does not represent full opportunity of unknown assetsSource – 2016 Forester client survey

We will serve the Mass Affluent clients through a virtual advice based

relationship model (Preferred, CAT & Digital Advice Platform)

This segment represents our “core” wealth delivery, this segment is well

developed and growing

We will expand serving UHNW clients through a customized high touch

approach

126MM Total HHs in US – 5MM Total HHs in BB&T

15

Driving Growth Through 4 Key Stages

BB&T Wealth Businesses have been focused on four key strategic areas to drive

revenue, asset and household growth with digital transformation at its core

Digital Transformation

Client ExperienceAssociate Experience

Enhanced Solutions Business Model Expansion

Digitally enhanced tools and information for seamless interaction between the client, advisor and the bank.

Premier products, competitive pricing, and compelling delivery of subject matter expertise.

Robust toolbox of applications to ensure successful bank partnership and ability to connect with clients wherever and whenever.

Capitalizing on financial consumer trends by focusing on high potential segments.

16

Client Experience

Digitally enhanced tools and information for seamless interaction between the

Client, Advisor and BB&T

Online Banking – U Application

Clients manage their financial lives in one integrated

mobile enabled platform

▪ Mobile

▪ Budgeting & Goals

▪ Financial Planning

▪ Account Aggregation

▪ Zelle

▪ Document Vault

Enhanced Investment Management Platforms

Trust Platform Brokerage Platform

Key Components :

▪ Performance

Reporting

▪ Dashboards

▪ Digital Advice

▪ Single Sign On

▪ E-Signature

▪ Alerts

Continuous Voice of the Client feedback ensures we are delivering a perfect client experience

17

Digital Advice Platform

▪ Automated & tailored Investments

▪ Goals based investing with automatic

rebalancing

▪ Integration with BB&T U Platform

Improved Product Capabilities

▪ Enhanced financial planning platform,

bankcard solutions and wealth mortgage

solutions

▪ Brokerage, wealth and trust platform

connectivity

Wealth Lending Enhancements

▪ Digitally enabled collateral monitoring system

▪ Expansion of business purpose & marine lending

▪ East, Simple & Fast

Robotics Processing / Chatbot -Automation

▪ Intelligent prospecting – leveraging data

▪ Automation of repetitive processes

▪ Enables self-service for clients

Enhanced Solutions

Premier products, competitive pricing, and compelling delivery of subject

matter expertise

18

Associate Experience

Advisor Mobility

▪ Connected 24/7 to applications

▪ Increased client engagement during planning

and proposal process

▪ Expedited account opening & funding

Salesforce & Wealth View

▪ 360° client, sales & activity management view

▪ New Financial Service Cloud platform

▪ Digital profile of assets, activities, referrals &

opportunities

▪ Drives insight, advice and opportunities

Automated Client Communication

▪ Digital market communication series to clients

and prospects delivering market news, advice

and Insights

▪ Standardized new client onboarding process

▪ Increases productivity of advisors and

engagement of client

Robust toolbox of applications to ensure successful bank partnership and ability to connect with clients wherever they are

19

Business Model Expansion

Add Revenue Producers in

Key Growth Markets

▪ Expand in Key Markets –Texas, Florida, Pennsylvania & Tennessee

▪ Opening joint office with S&S in Cincinnati and Nashville office during 3Q18

Talent Development

▪ Leverage internships, Leadership development program, and early career program

▪ Bring high performing young, energetic talent into the organization

Capitalizing on financial consumer trends by focusing on high potential segments

Expand the Mass Affluent Segment

Digital Advice Platform

• Self-directed and advisor-supported platform

• Integrated with BB&T U and BBT.com

Centralized Advisor Team

(CAT)

• Licensed Advisors • Offer investments through

the UMA and digital platforms

• Maintain and grow a

book of business

Preferred Advisors

• Serves clients between $100K and $500K

• Delivers full suite of Wealth Solutions

• Maintains a book of business

Retirement Resource Center

(RRC)

• Educate and advocate clients on retirement

• Provides support to clients on digital advice platform

20

21

Powerful Drivers of Growth:Corporate & Institutional Platform

Our mission is to serve large, complex corporate and institutional clients with integrated capital, treasury, investment and risk management solutions to develop long-term, mutually beneficial

relationships and help our clients meet their financial goals and objectives

$672MM YTD Revenue

$25.3B loans

outstanding

36% of C&I portfolio

$9.1B

Deposits

14% of Commercial

Deposits

3,000

Clientsserved by 677 associates

1% of Assigned Commercial Clients

Revenue based on YTD 09/30/2018 segment resultsLoans and deposits based on 3Q18 YTD averageClient count is an estimate based on LOB reported information

Corporate & Institutional Platform

22

Corporate & Institutional Platform

Becoming a more meaningful provider of solutions and advice while increasing relationship profitability

Delivering Financial Solutions

23

▪ Debt & Equity Underwriting & Distribution

▪ Share Buybacks/ATMs

▪ M&A Advisory

▪ Tax-Exempt Finance

▪ Relationship Management

▪ Bilateral & Syndicated Loans

▪ Treasury & Deposit Solutions

▪ Interest Rate Derivatives

▪ Equipment Finance

▪ Supply Chain Finance

▪ Working Capital Finance

▪ Real Estate Finance

▪ Insurance

▪ Retirement & Institutional

▪ Asset Management

▪ Employee Benefits

▪ Leadership Institute

Industry Diversification and Future Growth Potential

Other industries not depicted include government, art, food services, entertainment, agriculture represent <2% of loan commitments2016 GDP Data – Note Energy is down as a % of GDP relative to previous years Total Syndicated Loan Issuance Source: Thompson Reuter’s LPC 2017

Retail & Wholesale Trade17% of Portfolio vs. 10% of GDP

11% Total Syn Loan Issuance

Retail

Real Estate, Insurance, Finance 24% of Portfolio vs. 18% of GDP

17% Total Syn Loan Issuance

Financial Services

Healthcare, Education & Social 3%* of Portfolio vs. 8% of GDP 11% Total Syn Loan Issuance

Healthcare & Education

Construction, Manufacturing & Transportation

35% of Portfolio vs. 24% of GDP 11% Total Syn Loan Issuance

Industrial

Oil & Gas, Coal, Mining & Utilities

15% of Portfolio vs. 4% of GDP 16% Total Syn Loan Issuance

Energy

* The majority of BB&T’s healthcare and education loans are booked in the Community Bank.

Information, Tech & Business Services

3% of Portfolio vs. 16% of GDP 26% Total Syn Loan Issuance

Business Services & Tech

24

Disciplined Commitments ($ in millions)

BB&T

$20

$30

$40

$50

$60

$70

$80

$90

$100

2012 2013 2014 2015 2016 2017 YTD 2018

24

BB&T and Peer Allocation Averages

Source: Salesforce production dataPeers include: BBVA, CMA, FITB, HBAN, KEY, PNC, RF, STI and USB

Growth Strategies

10

26

13.1%9.4%11.7%

19.5%

21.4%20.1%

Client Coverage by Regionclients >$500MM revenue

* Before referral expense Market Share Source: S&P CapIQ

Corporate Banking Coverage

▪ Recent hires in San Francisco, Denver, Houston and Chicago will

enhance coverage and accelerate client acquisition

▪ Significant growth opportunities in low market share regions (see below)

▪ Hired Technology Team Leader in 2Q18 to bring expertise and partner

with credit administration

▪ Uptiering is key to improve relationship return and non-credit revenue

which represents 40% of Corporate Banking pre-provision revenue*

Significant Opportunity to Be a Meaningful Provider of

Capital and Advisory Solutions

“BB&T has been a long-term financial partner and over time has delivered consistently strong execution of all of its product offerings.”

Dan Susik, SVP Finance & Treasurer

▪ Ryder System, Inc. is a long-term client where we

have increased our credit commitment over the

last 3 years.

▪ Over the course of 6 months, BB&T executed 4

significant transactions across 4 different

products.

▪ Our industry expertise, willingness to provide

capital and holistic relationship approach

allowed us the opportunity to uptier the

relationship and capture additional business.

27

Uptiered and

increased credit

commitment

Served as sell-

side Exclusive

Advisor in recent

Ryder

acquisition

Participated in

3 public bond

transactions

totaling >$1B

including Joint

Bookrunner title

Awarded

$40MM in

additional

Equipment

Finance

business

28

Key Takeaways

1Segment

provides

revenue, asset

and geographic diversification

Successfulnational platform

has meaningful

opportunity for

continued market

share expansion23

Wealth segment is

driving high value retail household

growth 4Corporate and

Institutional platform

provides industry-

specific solutions while increasing

relationship value

through targeted

up-tiering strategy