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Contents
2 POSCO Vision13 Our Product Quality29 Our Business and Sustainability32 30 Business Portfolio36 34 Successful Partnership 40 38 Global Leadership
42 40 Shared Growth
43 POSCO Overview
To become a company that is lovedmore than today,
Toward a more hopeful tomorrow,
POSCO is writinganother new success story.
POSCOthe Great
For the past 50 years, POSCO has led the steel in-dustry of the Republic of Korea, creating something out of nothing backed by the spirit of challenges and practices beyond limits. Still, POSCO has not stopped there. It has proclaimed anew a far-reaching vision called “POSCO the Great,” embracing the powerful intention of future growth. POSCO will become an enterprise admired by peo-ple worldwide by providing consistently new values
resulting from fostering new growth engines based on steel, the eternally new material.This 2014, POSCO families seek to create values greater than profits by providing good products and services and through upstanding corporate citizen-ship and satisfactory communication with interested parties under the vision of “POSCO the Great,” growing into an enterprise that contributes to the co-existence and prosperity of human society.
POSCO—Striving to achieve new dreams
The POSCO Family is comprised of POSCO and its domestic and overseas affiliates. The Family represents POSCO’s unique group management framework within which corporate visions, brand, and culture are shared among members.
POSCO Vision 32
POSCO the Great
54 Great Challenger
Second-to-none business architecture evolving in a future-oriented wayPOSCO is extending its business scope from steel to non-steel, from manufacturing to service, and from traditional to future. We are gearing up towards be-coming a total material maker by extending the end-to-end steel value chain to include steel, resources, materials, and chemicals. In addition, we are quick to seize market opportunities with our well established foundations in service business such as engineering and construction (E&C), information and communica-tions technology (ICT), and trade. Furthermore, we will make dramatic inroads into next generation growth industries such as green energy, sea transportation and logistics, and financial services in order to com-plete our futuristic business portfolio.
Great Voyager
Going globalTo take the next step to become a truly global player, POSCO will broaden its presence in every part of the world where we find customers and markets, and opportunities for the future. In Eurasia, span-ning from Eastern Europe across the whole of Asia to the Far East, and in the Americas, we will keep bolstering our steel business to solidify our global leadership in the field. We will also explore possi-bilities in Africa and Siberia where raw materials and resources are found in great abundance, as well as new frontiers at the North and South Poles, to se-cure our competitive edge in the future.
76
Great Workplace
Implementing its advanced futuristic Family management systemAt POSCO, a top-notch Family management system is in the making, blending trust & communication, and innovation & synergy. One example of this is the Smart Workplace, the basic foundation for generat-ing new value. Other good examples include a sys-tem to discover technologies for future growth en-gines and new marketing schemes to drive forward customer success. We also advocate a management system that shares and embraces to win mutual trust and partnered growth. Finally, as responsible corporate citizens, we are taking the lead in fulfilling our social obligations.
※ Pictures of the POSCO Center, Pohang Works, and Gwangyang Works
98
Great People
Working for the growth of both the company and its employeesAt POSCO, the vision of the company and its employ-ees are aligned. Each employee sets up and executes his or her individual visions (“My Vision”), while the company offers quality lifetime education programs tailored to the needs of the individual, like POSCO’s internal MBA and e-learning courses. We cherish a corporate culture of trust and communication and a harmonious working environment that strikes a bal-ance between work and life. The company strongly encourages the employees to become knowledge workers with a sense of ownership of the company and the creativity to realize their dreams. Our talented human capital excels on the global stage and, hand in hand with the company, is achieving its dreams of opening up a new tomorrow for POSCO.
※ The people in the photos are POSCO employees.
1110
Customer Inside: Create customer value by identifying the potential needs of customers
Basic Inside: Eliminate inconsistency and waste focused on basics and principles
Synergy Inside: Pursue shared growth with the supply chain based on trust and communication
● ● ●
Our Business and Sustainability
Cooperate with the Familyto lead customer success.
Expand the marketsto grow with the world.
Fulfill social responsibilitiesas a global leader.
Find out more about the POSCO way.
13
Our
Product Quality
Discover POSCO’s
technological prowess
and product excellence
leading the development of
the world and creating values
for the future.
12
The POSCO Quality
Quality is the key to the survival and continuous growth of the POSCO Family.Quality is a sacred pact with our customers and is the most basic assurance that cannot be sacrificed for anything.Let us leap forward to become the POSCO that touches the very souls of our customerswith its top class quality.”
At the Declaration Ceremony of the POSCO Family Quality Charter16 November 2010CEO Chung, Joon-Yang
“
Our Business and Sustainability
Cooperate with the Familyto lead customer success.
Expand the marketsto grow with the world.
Fulfill social responsibilitiesas a global leader.
Find out more about the POSCO way.
This process is where iron ore is turned into molten iron. Iron ore and coal, the steelmaking raw materials, are converted into sinter ore and raw coke after be-ing processed in a sintering plant and coke oven respectively. The sinter ore and raw coke are then charged into a blast furnace from the top, as air heated to a temperature of 1,200 degrees is blown in from below. This oxidizes the coke and consequently reduces the sinter ore, creating molten iron.
Impurities are removed from the molten iron in this process. The molten iron from the blast furnace is transferred into a torpedo car—aptly named due to its torpedo shape—and sent to the steelmaking plant, where the liquid is poured into a con-verter. Pure oxygen is then blown into the converter, burning off the impurities in the molten iron such as carbon, phosphorus, and sulfur and leaving only pure, clean molten steel.
01 Iron-making
02 Steel-making
Carbon Steelmaking Process
Coal
Torpedo Car
Converter
Coke Oven
Blast Furnace
Sintering PlantIron Ore
1514
Customer Inside: Create customer value by identifying the potential needs of customers
Basic Inside: Eliminate inconsistency and waste focused on basics and principles
Synergy Inside: Pursue shared growth with the supply chain based on trust and communication
● ● ●
The POSCO Quality
Quality is the key to the survival and continuous growth of the POSCO Family.Quality is a sacred pact with our customers and is the most basic assurance that cannot be sacrificed for anything.Let us leap forward to become the POSCO that touches the very souls of our customerswith its top class quality.”
At the Declaration Ceremony of the POSCO Family Quality Charter16 November 2010CEO Chung, Joon-Yang
“
Our Business and Sustainability
Cooperate with the Familyto lead customer success.
Expand the marketsto grow with the world.
Fulfill social responsibilitiesas a global leader.
Find out more about the POSCO way.
Continuous Caster
Rolling Mill
BilletHot-Rolled Coil
Cold-Rolled Coil
Bloom
Plate
Slab
Wire Rod
The molten liquid steel changes into its solid state during this pro-cess. The liquid steel is poured into a mold and passes through a continuous casting machine, where it is cooled and solidified into intermediate forms such as slab, bloom, and billet.
This process is where steel products of various sizes and thicknesses are pro-duced. As slabs are heated to 1,100 degrees or more and sent through large rolling machines, they become hot-rolled coils. If cut into thick plates, they become plate products. Billets are processed into long wire-shaped rods. The hot-rolled coil is rolled at room temperature to produce cold-rolled coil, which can then be fabricated to manufacture galvanized and electrical steel products.
03 Continuous Casting
04 Rolling
16 17
Customer Inside: Create customer value by identifying the potential needs of customers
Basic Inside: Eliminate inconsistency and waste focused on basics and principles
Synergy Inside: Pursue shared growth with the supply chain based on trust and communication
● ● ●
The POSCO Quality
Quality is the key to the survival and continuous growth of the POSCO Family.Quality is a sacred pact with our customers and is the most basic assurance that cannot be sacrificed for anything.Let us leap forward to become the POSCO that touches the very souls of our customerswith its top class quality.”
At the Declaration Ceremony of the POSCO Family Quality Charter16 November 2010CEO Chung, Joon-Yang
“
Our Business and Sustainability
Cooperate with the Familyto lead customer success.
Expand the marketsto grow with the world.
Fulfill social responsibilitiesas a global leader.
Find out more about the POSCO way.
Stainless Steelmaking Process
Scrap metal, nickel, and chromium are smelted in an electric arc furnace and drawn through a continuous caster to form semi-finished products such as slab, bloom, and billet, which can then be further processed in rolling mills into a variety of products including stainless steel plates, stainless hot- and cold-rolled coils, cold-rolled stain-less steel plates, and stainless wire rods.
Scrap MetalNickel
Ferrochrome
Electric Arc FurnaceArgon-Oxygen Decarburization
ConverterContinuous Caster
Hot & Cold Strip Mill
Hot-Rolled Coil
Cold-Rolled Coil
Cold-Rolled Plate
Read the QR code with your mobile to play a series of animated clips showing how steel is made at POSCO.
18 19
Customer Inside: Create customer value by identifying the potential needs of customers
Basic Inside: Eliminate inconsistency and waste focused on basics and principles
Synergy Inside: Pursue shared growth with the supply chain based on trust and communication
● ● ●
The POSCO Quality
Quality is the key to the survival and continuous growth of the POSCO Family.Quality is a sacred pact with our customers and is the most basic assurance that cannot be sacrificed for anything.Let us leap forward to become the POSCO that touches the very souls of our customerswith its top class quality.”
At the Declaration Ceremony of the POSCO Family Quality Charter16 November 2010CEO Chung, Joon-Yang
“
Our Business and Sustainability
Cooperate with the Familyto lead customer success.
Expand the marketsto grow with the world.
Fulfill social responsibilitiesas a global leader.
Find out more about the POSCO way.
Hot-rolled products include hot-rolled coil, which is formed out of hot strip mills, and hot-rolled sheet, which is made by cutting hot-rolled coil. Some of the hot-rolled coils from hot strip mills are sold as finished products or used as intermediate materials for cold-rolled coils and electrical steel to be reprocessed later into high value-added products. The industrial ap-plication of hot-rolled steel is diverse, as it is very strong and corrosion-resistant as well as being easily welded and highly workable.
Major Applications: Pipes, beams, automotive frames/wheels, containers, etc.
Plate products generally refer to steel plates with a thickness of 6mm or thicker. While they are mainly used for vessels, bridges, large structures, and shipbuilding plates, usage also includes a wide variety of special applications such as ex-tremely low temperature containers, industrial machinery, and military equipment. More investment is underway in develop-ing plate manufacturing technologies for welding and offshore structures, pressure containers and products under severely cold weather conditions to respond to sophisticated industrial needs.
Major Applications: Ships, bridges, large structures, shipbuilding plates, etc.
Hot-rolled Steel Steel Plates
Major Products20 21
Customer Inside: Create customer value by identifying the potential needs of customers
Basic Inside: Eliminate inconsistency and waste focused on basics and principles
Synergy Inside: Pursue shared growth with the supply chain based on trust and communication
● ● ●
The POSCO Quality
Quality is the key to the survival and continuous growth of the POSCO Family.Quality is a sacred pact with our customers and is the most basic assurance that cannot be sacrificed for anything.Let us leap forward to become the POSCO that touches the very souls of our customerswith its top class quality.”
At the Declaration Ceremony of the POSCO Family Quality Charter16 November 2010CEO Chung, Joon-Yang
“
Our Business and Sustainability
Cooperate with the Familyto lead customer success.
Expand the marketsto grow with the world.
Fulfill social responsibilitiesas a global leader.
Find out more about the POSCO way.
Cold-rolled products are high-quality and high-grade steel products with a flawless surface and superior formability, which are used in a wide variety of applications ranging from home appliances such as electronic washing machines and refri- gerators to vehicles, industrial machinery, and construction materials. We are constantly discovering new applications such as for steel cans and steel houses, and are putting every effort into supplying the most optimum products that can satisfy customer needs.
Major Applications: Automotive plates, high-end home appliances, metal furniture, etc.
Cold-rolled Steel / Galvanized SteelWire rod products are divided into general and special steel. General steel can also be classified into general wire rods that are used in daily life, like screws and nails, and special wire rods which are used in the manufacturing of cars, bridges, ma-chinery, submarine cables, etc. Special steel is used to manufacture automotive bolts/nuts, high-tensile architectural bolts, bearings, springs, piano wire, tire cords, etc. More advanced products of higher strength and lighter weight are also being developed by POSCO.
Major Applications: Bridge wire, tire cords, architectural structures, springs, etc.
Wire Rods
22 23
Customer Inside: Create customer value by identifying the potential needs of customers
Basic Inside: Eliminate inconsistency and waste focused on basics and principles
Synergy Inside: Pursue shared growth with the supply chain based on trust and communication
● ● ●
The POSCO Quality
Quality is the key to the survival and continuous growth of the POSCO Family.Quality is a sacred pact with our customers and is the most basic assurance that cannot be sacrificed for anything.Let us leap forward to become the POSCO that touches the very souls of our customerswith its top class quality.”
At the Declaration Ceremony of the POSCO Family Quality Charter16 November 2010CEO Chung, Joon-Yang
“
Our Business and Sustainability
Cooperate with the Familyto lead customer success.
Expand the marketsto grow with the world.
Fulfill social responsibilitiesas a global leader.
Find out more about the POSCO way.
Being strongly corrosion-resistant with its flawless surface, stainless steel products are made from high value-added special steel that can be used in various applications without extra surface treatment. Stainless steel is mainly used in kitchenware, automobile parts, and chemical facilities. Ever since it was used in the construction of Incheon International Airport and the Seoul World Cup Stadium, in particular, its popularity as a material for building exterior walls and roofs has been rising.
Major Applications: Kitchenware, medical devices, building interiors/exteriors, chemical facilities, car parts, etc.
Stainless SteelBeing highly electromagnetic, electrical steel is in ever greater demand as the need for clean energy grows to support con-tinuing efforts to conserve energy and prevent environmental degradation. This steel is also called silicon steel, due to its high silicon content, and is divided into grain-oriented and non-oriented steel sheets according to its magnetic property. Electrical steel is usually used as iron core material for current transformers, power generators, motors, etc.
Major Applications: Current transformers, motors, power generators, etc.
Electrical Steel Plates
24 25
Customer Inside: Create customer value by identifying the potential needs of customers
Basic Inside: Eliminate inconsistency and waste focused on basics and principles
Synergy Inside: Pursue shared growth with the supply chain based on trust and communication
● ● ●
The POSCO Quality
Quality is the key to the survival and continuous growth of the POSCO Family.Quality is a sacred pact with our customers and is the most basic assurance that cannot be sacrificed for anything.Let us leap forward to become the POSCO that touches the very souls of our customerswith its top class quality.”
At the Declaration Ceremony of the POSCO Family Quality Charter16 November 2010CEO Chung, Joon-Yang
“
Our Business and Sustainability
Cooperate with the Familyto lead customer success.
Expand the marketsto grow with the world.
Fulfill social responsibilitiesas a global leader.
Find out more about the POSCO way.
Finex Continuous Hot Rolling Strip Casting Poscote-C
Major Technologies
The Finex Process, commercialized for the first time in the world by POSCO, differs from the conventional coke-based blast furnace process used over the past three centuries, as it produces molten iron directly from fine iron ore and coking coal. In addition to substantially reducing upfront capital investment and ongoing raw material costs, this revolutionary process significantly cuts down on pollutant emissions. We successfully completed construction of the first Finex plant, with a 1.5 million ton annual production capacity, at Pohang Works in September 2007.
This cutting-edge technology produces hot-rolled flat products with a thickness of between 2~4mm, directly from molten iron without having to go through the slab-making process, thereby significantly reducing capital expenditure, manufacturing costs, energy consump-tion, pollutant emissions, and production lead time. In June 2006, we commissioned a demo plant at Pohang Works and ran a successful trial production. The plant has been in full swing production since 2008.
Slab, one of the intermediate materials of hot-rolled products, is produced in a bar form and then rolled continuously using POSCO’s proprietary solid-state joining technique. This technology dramatically reduces production lead time and enhances quality and pro-ductivity, making thinner but harder sheets more cost-effectively.
The surface of a flat steel product is coated with high performance resin and goes through a high-speed dry-ing process using light energy, resulting in products with a higher durability and wider versatility. With a state-of-the-art facility established specially for this technology, our focus is on developing next-generation surfacing technology to make lower-cost and higher-quality eco-friendly products.
26 27
Customer Inside: Create customer value by identifying the potential needs of customers
Basic Inside: Eliminate inconsistency and waste focused on basics and principles
Synergy Inside: Pursue shared growth with the supply chain based on trust and communication
● ● ●
The POSCO Quality
Quality is the key to the survival and continuous growth of the POSCO Family.Quality is a sacred pact with our customers and is the most basic assurance that cannot be sacrificed for anything.Let us leap forward to become the POSCO that touches the very souls of our customerswith its top class quality.”
At the Declaration Ceremony of the POSCO Family Quality Charter16 November 2010CEO Chung, Joon-Yang
“
Our Business and Sustainability
Cooperate with the Familyto lead customer success.
Expand the marketsto grow with the world.
Fulfill social responsibilitiesas a global leader.
Find out more about the POSCO way.
To provide better customer value through
top-notch technology and top-class products,
POSCO will keep striving with
the utmost effort and dedication.
28
Customer Inside: Create customer value by identifying the potential needs of customers
Basic Inside: Eliminate inconsistency and waste focused on basics and principles
Synergy Inside: Pursue shared growth with the supply chain based on trust and communication
● ● ●
The POSCO Quality
New MaterialStriving to become a global top-tier total material supplierPOSCO has set the goal of transforming itself from steelmaker into global total material company, by concentrating all its energy on developing high-strength, ultra-light base materials and advanced materials. We already have a production system for magnesium and titanium, which are drawing attention as ultra-light metals, and plan to produce automotive steel materials like ferromanganese and zirconium tubes—material for radioactive reactors—in the near future. We are also developing a technology to extract lithium, core material for secondary batteries, from sea water and putting our focus on developing materials like rare earth metals. There has been a lot of work going on within POSCO Family too. Constructing factories for cathode material of secondary batteries and pursuing the high value-added carbon material business are just two examples. All these efforts will serve as the basis for POSCO to become a total material company reliably producing and supplying core industry materials all around the world.
The competencies of POSCO Family are continuing to be built up not only in the Steel Business but also in the areas of New Materials, E&C, Energy, ICT, and Trade, boosted by global competition and the synergy created within its circle. POSCO and its Family will grow into a global business group that is loved by all, based on its future-oriented business framework that harmonizes steel and non-steel, manufacturing and service, tradition and future.
Growing with the Family
Business Portfolio
SteelRenowned world leader in the steel industryPOSCO has joined the ranks of top steelmakers in the world with a crude steel production of 40 million tons. It is a producer and global supplier of carbon steel and stainless steel products such as hot- and cold-rolled steel, plate, wire rod, electri-cal steel, special steel, and surface-treated steel sheets. Domestically, its production capacity is on a steady rise with the world’s biggest plate manufacturing line set up in the Gwangyang Works and a world record for daily production from a single blast furnace, held by the enhanced Furnace No. 4 at the Pohang Works. In addition, its continuous efforts in technol-ogy leadership enhancement and high value-added product development have led to the successful establishment of a mass production system of ultra-high-strength twinning induced plasticity (TWIP) steel for automobiles, for the first time in the world. Outside the country, it is also quick to respond to customer needs from around the world thanks to production bases, processing centers, and sales channels set up in major international hubs. Thanks to such efforts, POSCO has been named the world’s most competitive steelmaker by WSD (World Steel Dynamics) for 4 years in a row (2010~2014).
30 31
2. Wind Power Plant Complex We plan to complete the vertical integration from steelmaking to the wind power plant industry. Currently we have a considerable presence in the steel industry, which is the basic material for power generator and tower construction. But we expect the vertical integration will enable us to expand our business scope to building power generation facilities, creating wind power complexes, and operating power generation systems for the full-fledged wind power generation business.
TradeExploring new business in collaboration with Daewoo InternationalFounded more than four decades ago, Daewoo Interna-tional Corporation is one of the largest domestic commer-cial trading companies with over 100 global network cells, over 6,000 channels, and over 3,000 items. It joined POSCO Family in 2010 and is engaged in the in-ternational trading of steel, metal, machinery, chemicals, etc.; resources development as in gas field developments in Myanmar; and overseas investment by operating inter-national projects and investment corporations. POSCO is closely cooperating with Daewoo International to promote its steel sales and develop raw materials for steel produc-tion. Together, POSCO and Daewoo International will develop mineral resources for the new material business,
which is one of our new growth engines.
ICTShaping the Age of Convergence with IT and engineering servicesWith its technology and know-how in IT and engineering, POSCO Family provides new ICT services that are shap-ing the era of convergence. Having selected three areas of engineering, process automation, and IT services as the core fields of ICT business, we broadened the IT conver-gence business and entered into new growth areas such as LED lighting, smart grid, and cloud computing. At the same time, we are building up key competencies for environment-friendly industries, railroads and transportation, renewable energy, and radioactive plants.
3. Smart Grid (intelligent electricity network) After participating in the pilot project in Jeju, we are now actively pushing ahead with industrial and household projects as one of the front runners of the smart grid, the infrastructure for green growth.
By reproducing our competitive edge in steelmaking in other areas like raw material investment, resource development, and new future material business, POSCO will strengthen its E&C, Energy, ICT, and Trade businesses to become a top-class company that contributes to global industrial development.
1. Songdo International Business District (IBD)Being the world’s first-ever sustainable development city, Songdo IBD is in the spotlight as a business hub of North East Asia encompassing business, housing, environment, education, and culture.
Business Portfolio
E&COffering a total solution for engineering and constructionPOSCO Family has shown outstanding capabilities in steel-making, the environment, and energy plant areas based on its plant engineering technology and know-how, experi-ence, and human capital accumulated during the construc-tion of integrated steelworks in Pohang and Gwangyang. Its prowess is also being proved in construction, civil engineering, housing, and city development as in the suc-cessful construction of Gwangan Bridge and Songdo Inter-national Business District, for example. Business areas are being diversified to include environmentally friendly con-struction in areas such as sea water desalination, offshore plants, and new renewable energy. In addition, large-scale urban development projects like the new city development of North An Khanh, Vietnam and the masterplan of Ha Noi Metropolitan City are underway. As for overseas plant busi-nesses, we have power plant projects being undertaken in
countries like Chile and Peru.
EnergyLeading low-carbon green growth with our green energy businessPOSCO Family is actively enlarging its energy business to achieve low-carbon green growth and develop new growth engines of the future. We are very active in importing liq-uefied natural gas (LNG), operating the Gwangyang LNG Terminal, and engaging in synthetic natural gas (SNG) and Clean Development Mechanism (CDM) business. We are also involved with the development of energy resources like oil and gas overseas, starting with Central Asia. Our busi-ness extends to power generation such as at LNG com-bined cycle power plants and residual gas power plants; next generation renewable energy as in fuel cells, wind and tidal power, and solar rays; and overseas power generation in Indonesia, Vietnam, and more. We are also taking the lead in the waste energy business such as in making fuel out of domestic waste (rotary hearth furnace: RHF) and waste water sludge.
32 33
Year-end Farewell Party for Customers New technology development tailored to suit customers needs
Customer invitation for on-site training
Successful Partnership
Achieving Success with CustomersCustomers are always the first in POSCO’s every management activity. We are committed to deliver customer success by understanding them, listening to and collecting various customer needs, discovering hidden values and making proposals that meet their needs. Based on strictly customer-centric marketing strategies, we will provide technology and services most needed by the customers and help them to achieve success beyond their expectations. Our goal is to become a business partner that is genuinely loved by our customers.
Seeking customer trust and success through customer-centric marketing visionFacing the ever-growing competition at home and abroad, POSCO has set up a new customer-centric marketing vision of “Your Trust and Success, Our Tomorrow.” The vision embraces POSCO’s firm commitment to become customers’ most fa-vored business partner based on core values of being customer-centric, having a global mind, developing creative flexibility, and maintaining a professional mindset. Building on the core values, we offer a global one-stop service and customized values triggered by our insight, and put customers at the center of our business process innovation. In order to achieve this vision, we have not only designed execution guidelines at the company level, but all the executives and employees have also individually and collectively pledged their commitment towards its successful realization.
34 35
Operating a marketing program to boost customer competitivenessOne of POSCO’s customer-centric marketing programs is the “Market Facing” Program, whose purpose is to make everything from marketing schemes and processes to the mindset of employees and executives customer-oriented. The Account Planning (AP) Program helps collect different opinions of customer departments and identify their needs so that every value at all parts of the end-to-end value chain can be enhanced, and collaboration with customers strengthened. Based on the output from AP programs, we will further complement our strategic customer-focused marketing activities by making them more achievable via industry-specific customization and utilizing IT systems such as customer relationship management (CRM) soft-ware. In the meantime, Go-To-Market strategies are also being implemented, suggesting differentiated mid-to-long-term marketing strategies for each export destination in consideration of the different attributes of overseas mar-kets and competition.
Advancing customer success through the POSCO EVI programThe POSCO EVI (Early Vendor Involvement) program is designed to help POSCO achieve customer success by predicting the future market environment faster than cus-tomers and developing and proposing customized tech-nology and products in advance. Under the initiative, we participate in customers’ product design stage and onward to provide customized products, propose solutions in ad-vance to create customer value that fits market needs and industry trends, and generate new business together with customers. With the program being applied to all industry segments, we aim to walk side by side with our customers not just as a material supplier but as a business partner. The Songdo Global R&D Center that opened in 2010 is the hub of POSCO’s global EVI activities with the Product Application Center (PAC) being a pivotal point of customer contact “before service” and the Steel Structure Research Division of the Research Institute of Industrial Science and Technology (RIST) exploring and providing support for EVI activities in construction, offshore, energy, and shipbuild-ing sectors. We invited global leading customers in No-vember 2010 and July 2012 to ‘POSCO Global EVI Forum’ to provide an opportunity for them to give their views and have discussion.
Partners Day POSCO Global EVI Forum 2012
Successful Partnership
Based on thoroughly customer-centric marketing visions,POSCO will think and act from the customer’s point of view, to gain customer trust and contribute to customer success.
Broadening communication over customer-centric marketingAt POSCO, we are increasing the level of internal and external communication to promote a customer-centric marketing mind-set and enhance its practicability. Inside the company for example, we are implementing phased campaigns for employees and executives under such themes as “Change your point of view to that of our customers” and “Let’s prepare for success from our customers’ perspective.” Outside the company, we invited over 120 customers and held a “Partners Day” in September 2010 to announce POSCO’s customer-oriented marketing vision and declare our devotion to it. In addition, we are carrying out various communication activities for different customer segments by industry to prove how strongly POSCO is committed to shared growth and customer success through customer value creation.
36 37
39
3.
Mexico
The first overseas automotive steel production factory (with a 400,000 ton capacity) was built in Altamira, Mexico and its continuous galvanizing line (CGL) has been offering stable supply to customers in the Americas since 2009.
4.
Australia
We have actively acquired shares in iron ore and coal mining companies including the POSMAC, Sutton Forest, and Australian Premium Iron (API) mines, ensuring a stable and long-term supply of raw materials.
North & South AmericaCompleting local closed-loop steel infrastructure in AmericasIn North America, we are in the process of building up a local closed-loop production system. With continuous galvanizing lines (CGL) in Mexico at its core, the system reaches out to extend processing centers and sales net-works to target North and Central America, the biggest car market in the world. To respond to North and Central American demand, we are working on the construction of integrated steelworks in Brazil and making active in-vestments in raw materials such as iron ore. We are also actively participating in lithium development in Bolivia. At POSCO, we will never stop expanding our steel business in the Americas.
New RegionsExploring new frontiers to ensure future competitivenessPOSCO has advanced into African countries like Mo-zambique, Zimbabwe, Cameroon, South Africa, and the Democratic Republic of the Congo and is working on vari-ous development projects related to scarce metals such as chrome, tungsten, manganese, molybdenum, and lithium as well as raw materials such as iron ore and coal. In addi-tion, we are gearing up to participate in power plant or in-frastructure construction projects in those countries. North-east China and the Far East, Siberia, the Polar Regions and oceans like the Bering Sea and the Antarctic Ocean are our next targets for exploration, to widen the scope of resource development and secure raw materials so that we can bet-ter prepare for the future in a forward looking fashion.
38
1.
China
We are responding flexibly to the Chinese market by operating production bases of Zhangjiagang Pohang Stainless Steel, Qingdao Pohang Stainless Steel, Dalian POSCO Steel, and Guangzhou Shunde POSCO Steel along with 14 processing centers with POSCO China at the core.
2.
Indonesia
The steel mill under construction in Cilegon is our first ever overseas integrated steelworks. It will start production in full swing after Phase 1 of construction is complete in 2013, helping us expand our presence in the Southeast Asian steel market.
Global Leadership
Developing Together with the WorldNeither the winds of the desert nor the cold of the tundra or the icebergs of the Antarctic can be a limit to POSCO. The whole world is our office and market because our aim is to go beyond Korea’s best steelmaker to become a world class global leader with our unrelenting challenging spirit. We will continue to explore the world and open up markets in our quest to become a global company loved by all.
Asia & EuropeReinforcing our leadership in the Asian and European steel marketPOSCO’s leadership in the steel markets of Asia and Eu-rope is further solidified with successful operation of global production bases, processing centers, and sales networks in the region. Production bases in China, Vietnam, and In-dia are under operation and their production capacities are increasing every year with continuous facility expansion.
After launching the first integrated steel mill construction overseas in Indonesia, we have also started building one in India which will greatly boost our future global production capacity. We are working on a joint titanium slab business project in Kazakhstan and developing raw materials and mineral resources in countries like Mongolia, Indonesia, Myanmar, Australia, New Caledonia, and so on.
Green Growth
Pursuing green growth — a virtuous cycle of environment and economy
POSCO Family has founded a green growth management system and prepared for the paradigm in a forward looking way. The four strategic areas it has designated in this regard are: “Green Steel” to develop high-strength steel plate and ultra light materials; “Green Business” based on POSCO Family competencies; “Green Life” through the environment-friendly lifestyle of employees and executives; and a “Green Partnership” of community service promotion and greenhouse gas reduction. The CEO of POSCO presides over POSCO Family Green Growth Committee meetings biannually to check up on strategies and activities. With POSCO Family, we will continue to create synergies in green business, generate new future
growth engines, and build up a more eco-friendly society.
Partnered Growth
Growing in close cooperation with partners
The Inclusive Cooperation Execution Secretariat and POSCO Family Partnered Growth Task Force are dedicated to operat-ing various programs for inclusive cooperation with small- and medium-sized partners. To provide greater financial support, we are implementing diverse measures such as payment-in-cash settlement for all purchase orders, financing fund opera-tions, and investment funding for machinery and facility at low interest rates. To maximize technological competitiveness, we are running programs like support for new product development under conditional purchase and the Techno Partnership that supports customized technologies. We are helping our partners stabilize management and extend their sales channels by sharing benefits and guaranteeing the long-term purchase of products selected as “World Best, World First” items. At the same time, we offer a diversity of customized training and consulting programs to help our partners improve their hu-man capital and management competency. Our plan is to make partnered growth take firm root across the entire industry
ecosystem by reaching out to POSCO’s 2nd~4th tier partners with our inclusive cooperation programs.
Environmental clean-up campaign to revive the sea
Joint wedding ceremony of multicultural couples
Shared Growth
Sharing withthe CommunityBy taking care of Mother Earth, we can look forward to a healthier tomorrow. Helping each other to succeed, we fulfill our lives. Sharing with neighbors, we learn how happiness grows through the exchange of kind deeds. POSCO engages in environmental management, inclusive cooperation, and community service to build a better society. POSCO will continue to share with the community for the sustainable development of the human race and Mother Earth.
POSCO Family Signing Ceremony for Fair Trade and Partnered Growth
Junior Engineering Technology Class at Pohang Works
40 41
POSCO Overview
Creating somethingout of nothing,
Constantly innovatingtriggering change,
Its true passionmoving souls,
POSCO is quietlyshaping the world.
Nurturing global talent to shape the future
POSCO makes a lot of contributions to nurturing hu-man talent by running 12 kindergartens and elemen-tary/middle/high schools through the POSCO Educa-tion Foundation. Also, it supported the establishment of POSTECH (Pohang University of Science and Technology) and POSTECH GIFT (Graduate Institute of Ferrous Technology). In addition, the POSCO TJ Park Foundation operates a variety of scholarship programs for domestic and overseas talents such as the POSCO Cheong-Am Prize, Cheong-Am Science Fellowship, New Star Scholarship, Vision Scholarship,
and POSCO Asia Fellowship.
Sharing new hope with neighbors across the globe
POSCO offices are joining in with efforts in foreign countries to carry out localized community services. Beginning in 2010, we have hosted the “POSCO Family Global Volunteer Week” in 20 countries to strengthen ties with local people. The university student volun-teer group, “Beyond”, has been working on home-building campaigns not only in Korea but also in India, Thailand, and Indonesia. In addition, POSCO’s warm-heartedness has reached every part of the world hit by natural disasters such as in Indonesia, Haiti, Pakistan,
China, and Japan.
Delivering the loving hearts of volunteers
The POSCO Family Volunteers has four regional groups in Seoul, Incheon, Pohang, and Gwangyang with about 15,000 members consisting of employees and execu-tives and their families. The third Saturday of every month is designated as “Sharing Saturday,” when the volunteers visit designated welfare facilities and towns to lend a helping hand.
Helping the isolated stand on their own feet
To help members of multicultural families to become successfully integrated into Korean society, POSCO has set up a variety of support programs such as a business start-up and job fair, Korean language and culture education courses, concerts, joint weddings, fi-nancing for independence, and a call center for advice. We have founded socially responsible companies such as POSCO HUMANS, POSecohousing, POSPlate, and Songdo SE, which help the elderly, handicapped, un-employed youth, immigrant brides, and defectors from North Korea to stand on their own feet. In addition, the POSCO Smile Microcredit Bank is operating in four cit-ies– Seoul, Pohang, Gwangyang, and Incheon–to give hope to neighbors in need.
POSTECH, Pohang University of Science and Technology POSCO Family Volunteers
Caféoasia – a happy workplace for women immigrants by marriage
Social Contribution
“Beyond”, a college student volunteer group
42
POSCO CenterFounded in 1995, the POSCO Center is located in Daechi-dong, Gangnam-gu, Seoul. Renowned as a state-of-the-art intelligent building, this 30-story building is loved by many citizens as a place to come and rest, and enjoy its cultural facilities like the steel gallery, atrium, aquarium and art gallery.
Steel GalleryOpened in March 1996, the gallery chronicles the past, present and future of steel and the steel industry. The story of POSCO and steel is portrayed in pictures, with explanations provided all year round in Korean, English, Japanese, and Chinese.
AquariumInside the 9 meter deep tank in the POSCO Center building, more than 30 species of South Pacific coral reefs and 2,000 tropical fish, turtles, morays, and other sea creatures belonging to more than 40 different species can be viewed from both the first floor and the basement of the building, making the aquarium one of the hot spots in the city.
AtriumLocated at the central hall of the POSCO Center, the five-story high atrium has a subtle artistic atmosphere with installations by video art-ist Nam June Paik on the first and second floors. It is also a popular venue for many cultural events and performances such as the POSCO Center Concert.
POSCO Art MuseumLocated on the second floor of the West Wing of the POSCO Center, POSCO Art Museum is the only corporate art gallery in the Gangnam area of Seoul. It possesses more than 600 artworks including 461 paintings, 38 sculptures, and 19 pieces of porcelain, and provides easier access to citizens to appreciate and experience modern art.
Site Introduction
POSCO’s major domestic sites include its Headquarters which is the control center of POSCO’s global network, the POSCO Center, and Pohang and Gwangyang Works with their world class production capacities. They collaborate closely with other parts of the POSCO Family inside and outside the country, creating synergy for partnered growth.
HeadquartersFounded in 1987, the HQ is located in Goedong-dong, Nam-gu, Pohang-si. At POSCO Museum, visitors can take a look at the history and vision of the company and enjoy learning how steel is made. Moreover, they can enjoy a tour of the steel mill from the Public Information Center.
POSCO MuseumPOSCO Museum shares the history, spirit, corporate culture, and vision of POSCO with visitors. Opened in July 2003, this three-story building with a total floor area covering 3,636㎡ stands on its own ground of 9,917㎡. The museum attracts more than 100,000 visitors every year and has more than 24,000 pieces of historical data filling the its 1,983㎡ of exhibition space. The museum’s efforts to satisfy the growing interest of visitors continue in the form of discovery of new historical data, upgrading the exhibits and improving the tour guide services. A visit to the museum has become one of the favorite field trip spots for elementary/middle/high school students in Pohang and many families visit the museum for picnics during weekends. The museum also showcases POSCO’s success story and innovation to visitors from major companies such as Samsung Electronics and LG Electronics and to valued customers who may be looking to bench-mark our achievements.
Public Information CenterOpened on April 1st 1985, the Public Information Center offers ex-planation of the steel-making process and a tour of one of our mas-sive steel mills to visitors. It has welcomed more than 17.5 million visitors since its opening and has become one of the most popular spots in Pohang. The center operates on weekdays and Saturdays (9:00~16:00) for groups of 10 people or more. Individual tours are pro-vided only on Saturdays.
44 45
Gwangyang WorksGwangyang Works is the largest unit steel plant in the world. With its optimum factory allocation, it operates car-bon steel and high mill processes for strategic, high value-added products including automotive steel, high-strength hot-rolled steel, high-grade API steel, and plates. Our goal is to position Gwangyang Works as the single-source supplier of choice for automakers around the world.
Major Products Hot- and cold-rolled steel, automotive steel, API steel, plates, etc.
Manufacturing Focus Dedicated long-run
Crude Steel Production
21.45 million tons (as of late 2012)
Site Area
17,586,856㎡
Automotive Steel Application CenterFounded on January 21st 2003, the center not only has a test lab for researchers to develop steel plate technologies but also has a research lab where our automotive customers can participate in right from the initial stage of product development. We take pride in our infrastructure that offers the world’s best technology services with focus on making high added-value automotive steel products and playing an active role in our customers’ technological development.
Baekwoon Art HallOpened on July 14th 1992, the hall is equipped with its own stage and related facilities. Capable of accommodating 1,036 people, it serves as an excellent venue for diverse genres of performances such as operas, musicals and ballet. The Gwangyang Steelyard is Korea’s second stadium dedicated to soccer, and seats 14,000 spectators.
Site Introduction
Pohang WorksPohang Works was the first integrated steel mill ever built in Korea. This grandiose project by Yeongil Bay started with Phase 1 being commissioned in 1973, and spanned three more phases until its completion in February 1981. It currently runs carbon steel and stainless steel processes and has played a pivotal role in promoting POSCO’s global competitiveness with the establishment of the world’s first commercialized Finex process in May 2007.
Major Products Hot- and cold-rolled steel, plates, wire rods, electrical steel, stainless steel, API steel, etc.
Manufacturing Focus Flexible short-run
Crude Steel Production
16.54 million tons (as of late 2012)
Site Area
9,390,223㎡
POSCO Technical Research LaboratoriesEstablished inside Pohang Works on September 30th 1996, the goal of the laboratory is to lay the foundations for POSCO to secure its position as a world leader in competitiveness in steel manufacturing technology. The large complex of cutting-edge research facilities has direct access to production sites and technologies, thereby offering the best environment for researchers.
Pohang SteelyardPohang Steelyard was completed on November 1st 1990, and was Korea’s first stadium dedicated to soccer. As the home stadium of Pohang Steelers, it can seat about 18,000 spectators and has the only dedicated supporter zone in the nation. The distance between the field and the stands is the shortest in the country, which is only 3 meters. In addition, the Hyoja Art Hall offers a variety of cultural events such as movies, plays, musicals and concerts, for the enjoyment not only of POSCO employees and executives but of the whole community.
46 47
International Subsidiaries
1 POSCO China HoldingTel: 86-21-6091-2788
2 Zhangjiagang Pohang Stainless SteelTel: 86-512-5856-9760
3 Qingdao Pohang Stainless Steel Co., Ltd.Tel: 86-532-8683-7020
4 Dalian POSCO SteelTel: 86-411-8751-5001
5 POSCO (Guangdong) Coated Steel Co., Ltd.Tel: 86-757-2239-8014
6 POSCO China Suzhou Automotive Processing CenterTel: 86-512-5760-5954
7 POSCO China Foshan Steel Processing CenterTel: 86-757-2381-3978
8 POSCO China Wuhu Automotive Processing CenterTel: 86-553-593-6603
9 POSCO China Chongqing Automotive Processing CenterTel: 86-23-8903-6558
10 POSCO China Liaoning Automotive Processing CenterTel: 86-24-2987-5991
11 POSCO China Tianjin Steel Processing CenterTel: 86-022-6620-6802
12 POSCO China Yantai Automotive Processing CenterTel: 86-535-216-6707
13 POSCO China Dalian Plate Processing CenterTel: 86-411-3911-3601
14 POSCO VietnamTel: 84-64-392-3020
15 VSC POSCO SteelTel: 84-31-374-8113
16 POSVINATel: 84-8-3731-3097
17 POSCO VSTTel: 84-8-3823-2209
18 POSCO Vietnam Hochiminh Steel Processing CenterTel: 84-61-356-9350
19 POSCO Vietnam Hanoi Processing CenterTel: 84-320-354-5816
20 POSCO IndiaTel: 91-674-230-3690
21 POSCO Maharashtra SteelTel: 91-22-4170-7200
22 POSCO India PuneSteel Processing CenterTel: 91-2114-308-102
23 POSS India Delhi Steel Processing CenterTel: 91-128-430-8303
24 POSCO India Chennai Steel Processing CenterTel: 91-44-3919-7503
25 POSCO MalaysiaTel: 60-3-3101-2422
26 Myanmar POSCO SteelTel: 95-1-638-305
27 POSCO Malaysia Kuala Lumpur Steel Processing CenterTel: 60-3-3258-2223
28 POSCO JapanTel: 81-6-6214-1958
29 XENESYSTel: 81-3-8475-1700
30 POSCO AsiaTel: 852-2827-8787
31 POSCO InvestmentTel: 852-2802-7183
32 PT Krakatau POSCOTel: 62-21-3000-3810
33 POSCO South AsiaTel: 62-21-3000-3809
34 PT. Motta Resources Indonesia (PT. MRI)Tel: 62-21-5140-1402
35 POSCO Thailand Bangkok Steel Processing CenterTel: 66-38-545-315
36 POSCO Indonesia Jakarta Processing CenterTel: 62-21-8911-8989
37 POSCO AustraliaTel: 61-2-9258-9803
38 POSCO WATel: 61-8-9486-7052
Daewoo International Corporation
Trading Subsidiaries
1 Daewoo International Japan Corp.Tel: 81-3-3224-7121
2 Daewoo International Japan Corp. Osaka Br.Tel: 81-6-6222-0848~9
3 Daewoo International Japan Corp. Nagoya Br.Tel: 81-52-222-3717
4 Deawoo(China) Co., Ltd.Tel: 86-10-6465-2226
5 Shanghai Lansheng Daewoo Corp.Tel: 86-21-6319-0088
6 Daewoo Int’l Guangzhou Corp.Tel: 86-20-3810-5398
7 Daewoo Int’l Shanghai Co., Ltd.Tel: 86-21-2211-3500
8 Daewoo International SingaporePte Ltd.Tel: 65-6333-5507
9 Myanmar Daewoo Ltd.Tel: 95 -1-253129
23 Daewoo Int’l Corp. Dalian OfficeTel: 86-411-8253-0808
24 Daewoo Int’l Corp.Qingdao OfficeTel: 86-532-8503-0260
25 Daewoo Int’l Corp.Wuhan BranchTel: 86-27-8577-0993
26 Daewoo Int’l Corp. Shantou Representative OfficeTel: 86-754-88163442~4
27 Daewoo Int’l Corp. Kunming OfficeTel: 86-871-318-3373
28 Daewoo Changchun OfficeTel: 86-431-290-9816-9
29 Daewoo Harbin OfficeTel: 86-451-8233-0434
30 Daewoo Int’l Corp. Taiwan BranchTel: 866-2-8786-1522
31 Daewoo Shenyang OfficeTel: 86-24-2253-4496
32 Daewoo International Corp. H.K. Representative OfficeTel: 852-2377-1782
33 Daewoo Int’l Corp. Chongqing BranchTel: 86-23-6302-2155
34 Daewoo International Corp. Mumbai OfficeTel: 91-11-4565-1012
35 Daewoo International Corp. Manila Representative OfficeTel: 63-2-818-1031
36 Daewoo Int’l Corp. Hanoi OfficeTel: 84-4-3-8315220
37 Daewoo Int’l Corporation Bangkok OfficeTel: 66-2-654-0124~8
10 Daewoo Int’l Vietnam Co., Ltd.Tel: 84-8-3-821-7740
11 Daewoo Int`l Corp.(M) SDN BHDTel: 60-3-2161-8033
12 Daewoo Int`l India Private Ltd.Tel: 91-11-2649-8208
Representative Offices
13 Daewoo International Corp. Tashkent OfficeTel: 998-71-150-1181~3
14 Daewoo International Corp. Ashgabat OfficeTel: 993-12-45-08-33
15 Daewoo International Corp. Kiev OfficeTel: 380-44-537-42~05/06
16 Daewoo Int’l Corp. Tehran BranchTel: 98-21-2202-8902
17 Daewoo Int’l Corp.Dammam BranchTel: 966-3-814-7540
18 Daewoo Int’l Corp.Dubai BranchTel: 971-4-324-8240
19 Daewoo Int’l Corp. Baghdad OfficeTel: 964-1-542-6090
20 Daewoo Int’l Corp. Amman OfficeTel: 962-6-553-6451~2
21 Daewoo Int’l Corp. Tel Aviv OfficeTel: 9723-537-2292
22 Daewoo Int’l Corp. Kuwait OfficeTel: 965-2245-3682
38 Daewoo Int’l Corp. Jakarta BranchTel: 62-21-520-4520
39 Daewoo International Dhaka OfficeTel: 880-2-9881316-21
40 Daewoo International Corporation Australia Representative OfficeTel: 61-2-9290-2222
Production & Service Offices
Textiles41 Daewoo Textile Fergana LLC.Tel: 998-73-223-0681~3
42 Daewoo Textile Bukhara LLC.Tel: 998-65-222-2129
43 Global Komsco Daewoo LLC.Tel: 998-71-252-3657
44 Myanmar Daewoo International Ltd.Tel: 95-1-600206
45 P.T Rismar Daewoo ApparelTel: 62-21-440-4290
46 Daewoo STC & Apparel Ltd.Tel: 84-211-3-847295
Cement47 Daewoo Cement (Shandong) Co., Ltd.Tel: 86-537-4224-771
Paper48 Daewoo Paper Manufacturing Co., Ltd.Tel: 86-453-632-3105, 5701
49 Tianjin Daewoo Paper Mfg. Co., Ltd.Tel: 86-22-2811-5500, 2817-5489
Steel50 PT International Steel IndonesiaTel: 62-21-8911-8989
●Domestic Locations ●International Offices ●Domestic Subsidiaries ●International Subsidiaries ●Daewoo International Corporation Network
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Global Network
ASIA 22 SeungKwangTel: 82-61-740-8181
23 eNtoBTel: 82-2-2007-0800
24 POSRITel: 82-2-3457-8000
25 POSTECH VCCTel: 82-54-279-8486
26 POSCO E&ETel: 82-2-3457-0522
27 POREKATel: 82-2-3453-5200
28 Busan E&ETel: 82-51-831-1493
29 POSCO HUMANSTel: 82-54-220-7478
30 POSecohousingTel: 82-54-230-9000
31 POSPlateTel: 82-61-790-8330
32 Songdo SETel: 82-32-200-2704
33 Suncheon ECOTRANS Co., Ltd.Tel: 82-61-727-1011
15 POSMATETel: 82-2-528-2960
16 POSCO TerminalTel: 82-61-793-7412
17 POSCO A&CTel: 82-2-2018-7700
18 POSCO NSTTel: 82-51-850-7201
19 PNRTel: 82-54-222-5538
20 POSHiMETALTel: 82-61-790-0224
21 POSFINETel: 82-61-798-9600
Domestic Locations
1 HeadquartersTel: 82-54-220-0114
2 POSCO Center Tel: 82-2-3457-0114
3 Pohang Works Tel: 82-54-220-0114
4 Gwangyang Works Tel: 82-61-790-0114
International Offices
1 Dubai Tel: 9714-221-8280
2 Mongolia Tel: 976-1131-0527
3 Perth Tel: 61-8-9486-7052
Domestic Subsidiaries
1 POSCO E&CTel: 82-54-223-6114
2 Daewoo International Tel: 82-2-759-2114
3 POSCO SSTel: 82-55-269-6114
4 POSCO PowerTel: 82-2-3469-5909
5 POSCO ICTTel: 82-54-280-1114
6 POSCO ChemtechTel: 82-54-290-0114
7 POSCO C&CTel: 82-54-280-6114
8 POSCO P&STel: 82-2-3469-5000
9 SNNCTel: 82-61-797-9114
10 POSCO M-TechTel: 82-54-280-8114
11 POSCO plantECTel: 82-54-279-7114
12 Sungjin GeotecTel: 82-52-228-5801
13 POSCO ASTTel: 82-31-490-5114
14 POSCO TMCTel: 82-41-580-1331
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27
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229 128
34 36 45 50
38
13
26
27
2928
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5611
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Europe &
Africa
International Offices
1 EUTel: 49-211-435-3032
2 PragueTel: 420-246-088-360
3 MoscowTel: 7-915-388-7627
4 CairoTel: 202-2750-7436
International Subsidiaries
1 POSCO Assan TSTTel: 90-212-215-3054
2 POSUK Titanium B.V.Tel: 7-777-002-3231
3 POSCO Poland Wroclaw Steel Processing CenterTel: 48-71-774-7501
4 POSCO Turkey Nilufer Processing CenterTel: 90-224-484-3132
5 POSCO Europe SteelDistribution CenterTel: 38-65-908-3430
Daewoo International Corporation
Trading Subsidiaries
1 Daewoo International (Deutschland)Tel: 49-69-3700498-0
2 Daewoo Italia S.r.lTel: 39-039-6411-61
Representative Offices
3 Daewoo Int’l London Branch OfficeTel: 44-208-336-9131~3
4 Daewoo International Espana (Oficina de Representacion)Tel: 34-91-571-0563
5 Daewoo Int’l Corp. Istanbul OfficeTel: 90-212-290-7340
6 Daewoo International Corp. Baku OfficeTel: 994-12-436-9713
14 Daewoo Int’l Corp. Nairobi BranchTel: 254-20-316108
15 Daewoo Int’l Corp. Yaunde Branch Tel: 237-2220-6533
16 Daewoo Int’l Corp. Kinshasa BranchTel: 243-1-512-9740
17 Daewoo Int’l Corp.Cairo Liaison OfficeTel: 20-2-2521-5172
18 Daewoo Int’l Corp. Tripoli OfficeTel: 218-21-336-0181~2
19 Daewoo Int’l CorporationAlgeria BranchTel: 213-21-691068
Production & Service Offices
Medical20 General Medicines Company Ltd.[HQ]249-1-83-165031
7 Daewoo International Corp. Warsaw OfficeTel: 48-22-645-1575
8 Daewoo International Corp. Prague OfficeTel: 420-224-225-538
9 Daewoo International Corp. Athens OfficeTel: 30-210-6618966
10 Daewoo Int’l Corp. Bucuresti Representative OfficeTel: 40-31-7115-115
11 Daewoo Int’l Corp. Moscow OfficeTel: 7-495-258-1811
12 Daewoo Global Nigeria Ltd.Tel: 234-1-270-1105
13 Daewoo Int’l Corp.Johannesburg BranchTel: 27-11-784-1326
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●Domestic Locations ●International Offices ●Domestic Subsidiaries ●International Subsidiaries ●Daewoo International Corporation Network
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Daewoo International Corporation
Trading Subsidiaries
1 Daewoo Int’l (America) Corp. [N.J]Tel: 1-201-229-4500
2 Daewoo Int’l (America) Corp. [DET]Tel: 1-248-339-2860
3 Daewoo Int’l (America) Corp. [L.A]Tel: 1-714-808-1000
4 Daewoo Int’l (America) Corp. [HOU]Tel: 1-713-979-3945
5 Daewoo International Mexico S.A.de.C.VTel: 52-55-5596-5137
Oil & Gas51 Myanmar E&P OfficeTel: 95-1-653239
52 Daewoo Energy Central AsiaTel: 998-71-238-9203
53 Korea LNG
54 Vietnam 11-2 Gas Mine
Power Plants55 Hanjung Power Ltd.Tel: 675-321-2932, 7625
Automotive Components56 KG Power(M)SdnTel: 60-3-6091-2680
Timber57 Myanmar Korea Timber International Ltd.Tel: 95-1-253129, 379117
Representative Offices
6 Daewoo Int’l Corp, Toronto BranchTel: 1-905-248-2777
7 Daewoo Int’l Corp.Sucursal Buenos AiresTel: 54-11-5238-1201~5
8 Daewoo do Brasil Imp.E Exp. Ltda(Daewoo Internationl Cop. SaoPaulo Branch)Tel: 55-11-3285-5699
9 Daewoo International Corporation, Sucursal PeruanaTel: 51-1-221-4244
10 Daewoo Int’l Corp. Bogota Branch OfficeTel: 571-603-0909
Production & Service Offices
Steel11 Daewoo AAPCTel: 84-211-3-847295
America International Offices
1 Rio de JaneiroTel: 55-21-2543-1632
International Subsidiaries
1 POSCO AmericaTel: 1-201-585-3071
2 POSCO CanadaTel: 1-604-688-9174
3 Companhia Coreano-Brasileirade Pelotização (KOBRASCO)Tel: 55-21-2543-2812
4 POSCO UruguayTel: 598-2-900-0114
5 POSCO MexicoTel: 52-833-260-7700
6 POSCO Mexico Human TechTel: 52-833-260-7700
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5352 Facts & Figures
POSCO Group (Consolidated)POSCO
Sales(Unit: KRW billion as of December 31, 2013)
Operating Profit by Business Area(Unit: KRW billion as of December 31, 2013; aggregated sum by business area)
Sales Revenue by Business Area(Unit: KRW billion as of December 31, 2013; aggregated sum by business area)
Operating Profit(Unit: KRW billion as of December 31, 2013)
Sales by Product Category(Unit: thousand tons as of December 31, 2013)
Shareholder Composition(Unit: % as of December 31, 2013)
Crude Steel Production(Unit: thousand tons)
Shareholders’ Equity Ratio(Unit: %)
10 11 12 13 10 11 12 13
37,3
2571
.3
33,7
16 36,4
1637,9
86
72.8
78
74.9
10 11 12 13 10 11 12 13
Cold-rolled13,762
Hot-rolled7,536
Plate5,659
Wire Rod2,339
STS
1,771
Other1,925
Electrical
901
Treasury Stock8.5
Domestic Investors
38.6
Foreign Investors
52.9
5,46
8
2,99
63,65
3
5,74
360
,521 68
,939
61,8
65
63,6
04
Steel Support29,546
E&C
10,782
Steel48,024
Energy3,045
ICT
1,213
Steel Support
345
E&C
464
ICT
67 Energy224
Steel2,341
POSCO History
1960s
April 1968
Founded as Pohang Iron and
Steel Co., Ltd.
1970s
April 1970
Broke ground on Pohang Phase 1
June 1973
Tapped Pohang No. 1 Blast Furnace
(7:30 a.m. June 9)
July 1973
Commissioned Pohang Phase 1
(production capacity of 1.03 mtpy)
May 1976
Commissioned Pohang Phase 2
(production capacity of 2.06 mtpy)
Dec. 1978
Commissioned Pohang Phase 3
(production capacity of 5.5 mtpy)
2000s
Oct. 2000
Completed privatization
July 2001
Commissioned POSPIA enterprise
portal
March 2002
Changed name to POSCO
June 2003
Declared code of conduct
July 2003
Opened the POSCO History Museum
Nov. 2003
Established POSCO China Holding
Corporation
Jan. 2004
Announced sustainability initiatives
August 2004
Broke ground on commercialized
Finex plant
(production capacity of 1.5 mtpy)
Oct. 2004
Launched POSCO Japan
1980s
Feb. 1981
Commissioned Pohang Phase 4-1
(production capacity of 8.5 mtpy)
Nov. 1981
Announced site selection for
Gwangyang Works
May 1983
Commissioned Pohang Phase 4-2
(production capacity of 9.1 mtpy)
March 1985
Broke ground on Gwangyang Phase 1
April 1986
Launched USS-POSCO Industries
(UPI)
Dec. 1986
Opened POSTECH
May 1987
Commissioned Gwangyang Phase 1
(production capacity of 11.8 mtpy)
June 1988
Listed on the Korea Stock Exchange
July 1988
Commissioned Gwangyang Phase 2
(production capacity of 14.5 mtpy)
June 2005
Singed MOU to build an integrated
steelworks in India
Nov. 2005
Listed on the Tokyo Stock Exchange
June 2006
Commissioned Gwangyang No. 6
CGL (established production system
of 6.5 mtpy automotive steel)
Nov. 2006
Commissioned Zhangjiagang
POSCO Stainless Steel integrated
production system
May 2007
Commissioned commercialized
Finex plant
Sep. 2008
Commissioned fuel cell plant
August 2009
Commissioned CGL plant in Mexico
Oct. 2009
Commissioned cold strip mill
in Vietnam
1990s
Dec. 1990
Commissioned Gwangyang Phase 3
(production capacity of 17.5 mtpy)
Oct. 1992
Commemorated the completion of
a quarter-century construction with
the commissioning of Gwangyang
Phase 4
(production capacity of 20.8 mtpy)
Oct. 1994
Listed on the New York Stock
Exchange
Dec. 1994
Commissioned the Pohang Light
Source Synchrotron facility
Sep. 1995
Opened POSCO Center in Seoul
Oct. 1995
Listed on the London Stock
Exchange
Nov. 1995
Commissioned the new Pohang
steelmaking plant
Oct. 1996
Broke ground on Gwangyang No. 5
Blast Furnace and commissioned
Gwangyang No. 1 Mini Mill
March 1997
Appointed the first independent
directors to board
August 1997
Commissioned Gwangyang No. 4
Cold-Rolling Mill
March 1999
Commissioned Gwangyang No. 5
Blast Furnace
(production capacity of 28 mtpy)
2010s
August 2010
Signed acquisition contract for
Daewoo International
Oct. 2010
Broke ground on integrated
steelworks in Indonesia
Mar. 28, 2011
Completed construction of thick
plate mill (2 mpty)
Jun. 28, 2011
Started construction of Finix mill 3
(2 mpty)
Jul. 26, 2011
Started construction of an integrated
steelworks in Indonesia (3 mpty)
Aug. 11, 2011
Had ground-breaking ceremony of
the steel mill in Brazil
(upper stream process)
Sep. 28, 2011
Started construction of the cold
rolling mill for stainless steel in
Turkey (200 thousand tons per year)
Nov. 23, 2011
Started construction of No. 2 CGL,
POSCO MEXICO
(500 thousand tons per year)
Dec. 14, 2011
Established POSCO-Thinox
Mar. 07, 2012
Completed construction of the
cold rolling mill for stainless steel
in Vietnam
Apr. 05, 2012
Completed construction of Pohang
CGL (750 thousand tons per year)
May 28, 2012
Completed construction of India
CGL (450 thousand tons per year)
Commissioned commercialized
Finex plant
2007
Signed acquisition contract for
Daewoo International
2010
Broke ground on integrated steelworks in
Indonesia
2010
For the past four decades or more, POSCO has achieved
remarkable success based on the love and support of many
stakeholders. However, never content to rest on our laurels,
we are always striding forward to meet the next challenge.
We pledge to continue to evolve, expanding markets all over
our global network and accomplishing partnered growth
through innovative creativity, for a better tomorrow.
Stay with us and see how POSCO becomes a company loved
and appreciated by every stakeholder for a better tomorrow.
A bigger world needs
more companies like POSCO.
Founded as Pohang Iron and Steel
Co., Ltd.
1968
Broke ground on Pohang Phase 1
1970
Commemorated the completion of a
quarter-century construction with the
commissioning of Gwangyang Phase 4
(production capacity of 20.8 mtpy)
1992
Completed privatization
2000
54
www.posco.com
Headquarters1, Goedong-dong, Nam-gu,Pohang, Gyeongsangbuk-do790-300, KoreaTel: 82-54-220-0114Fax: 82-54-220-6000
Seoul OfficePOSCO Center, 892Daechi 4-dong, Gangnam-gu,Seoul 135-777, KoreaTel: 82-2-3457-0114Fax: 82-2-3457-6000
Pohang Works5, Dongchon-dong, Nam-gu,Pohang, Gyeongsangbuk-do790-785, KoreaTel: 82-54-220-0114Fax: 82-54-220-6000
Gwangyang Works700, Geumho-dong,Gwangyang, Jeollanam-do545-711, KoreaTel: 82-61-790-0114Fax: 82-61-790-7000