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POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

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Page 1: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS and KIOSKPOS and KIOSK

Candice HsiehGlobal Marketing DivisionLast Updated: 2005/11/4

Page 2: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

INDEXINDEXINDEXINDEX

• Why AXIOMTEKWhy AXIOMTEK

• Target Market AnalysisTarget Market Analysis

• Product FeaturesProduct Features

• Product RoadmapProduct Roadmap

• Successful Case StudySuccessful Case Study

Page 3: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Why AXIOMTEK?Why AXIOMTEK?Why AXIOMTEK?Why AXIOMTEK?

• Comprehensive products for POS/KIOSK markets from boards, panel monitors to systems solutions

• High performance and cost-effective selections• Embedded OS team support• Flexible customization ability• Speed up Time-to-Market• Long-term support

Page 4: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Always be cost-driven COM port intensive for peripheral connections (4-6) Dual Printer ports is commonly required DIO with powered benefits system Dual display and DualView are commonly requested

Target Market AnalysisTarget Market AnalysisPOS/KIOSKPOS/KIOSK

Target Market AnalysisTarget Market AnalysisPOS/KIOSKPOS/KIOSK

Page 5: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Product FeaturesProduct FeaturesFor POS/KIOSK applicationsFor POS/KIOSK applications

Product FeaturesProduct FeaturesFor POS/KIOSK applicationsFor POS/KIOSK applications

COMsCOMsCOMsCOMs DualViewDualViewDualViewDualView DIODIODIODIO

VGA VGA Perf.Perf.VGA VGA Perf.Perf. CustomCustomCustomCustom Dual Dual

DisplayDisplayDual Dual

DisplayDisplay

EOSEOSEOSEOS Compact Compact & Slim& Slim

Compact Compact & Slim& Slim

CostCost-effective-effective

CostCost-effective-effective

Page 6: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Available ProductsAvailable ProductsFor POS/KIOSK applicationsFor POS/KIOSK applications

Available ProductsAvailable ProductsFor POS/KIOSK applicationsFor POS/KIOSK applications

Board

sB

oard

sSyst

em

s &

Monit

ors

Syst

em

s &

Monit

ors

2005

2006

SBC85610LPX PIII

SBC846003.5” Eden

RTP120-610Panel PC12.1”, PIII

SBC856A1LPX Eden

1G

SBC836775.25” Eden

SBC836A0/15.25” PIII

SBC838005.25” P4

SBC838105.25” P-M

PANEL612212.1”

Monitor

PANEL619019” Monitor

PANEL615215” Monitor

PANEL617217” Monitor

Page 7: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

CustomerCustomerThe customer is one of the world’s most ambitious technology companies. It has an operational presence on every major continent and sells its products to more than 100 countries worldwide. Their major product lines include televisions, set-top boxes, mobile phones, air conditioning systems and refrigerators.

The customer’s INTELLIGENT COMMERCIAL EQUIPMENT subsidiary is the largest electric cash register company of china. It is a full-fund branch of the Group. The company’s area of specialization is all kinds of commercial electric cash register ,tax-control electric cash register, and the specialized equipment for the electric cash register . In past 12 years, the customer’s electric cash register keep the first place among the state-brand and become top-selling brands of electric cash register of China.

Applications (I)Applications (I)POS SystemPOS System

Page 8: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

ChallengesChallengesThe company has more than 10 standard models of cash registers which ranked from 586 to Pentium III grades. Due to strong competition in the market, the company was seeking an industrial-grade custom board to migrate the systems to high performance, low power consumption, strong multimedia support, high scalability, and cost-effective directions.

Essential I/O such as four COM port, two parallel (printer) ports are basic requirements for cash register applications. Base on the customer’s request, AXIOMTEK designed a digital I/O control on board to enable the automatic opening of the cash drawer.

The Dual Display feature enriched the system’s multi-media function. The cash register isn’t just POS function anymore. It also performed the Digital Advertising function. The display on operator’s side performs traditional cash register function while the second display plays the advertising clip/video on consumer’s side.

Security also plays a key rule in cash register systems. AXIOMTEK designed 2 features to ensure the system guarded securely. First, the PCI slot for Security CryptoCard to provide cryptographic schemes to prevent unauthorized access. Second, with the company’s proprietary software, the NVRAM keeps records on all personnel access and sales entries. This will prevent personnel’s error in advance.

Applications (I)Applications (I)POS SystemPOS System

Page 9: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

ApplicationsApplicationsThe POS system is widely applied in supermarkets, retail stores, department stores, pharmacy and shopping mall etc.

Applications (I)Applications (I)POS SystemPOS System

POS systemPOS system

SBC856A1SBC856A1CPU onboard LPX SBCCPU onboard LPX SBC

Page 10: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Technological ImplementationTechnological Implementation Mechanical board dimensions must follow LPX form

factor A PCI slot for Security Cryptographic Card for access

security Battery back up NVRAM to record all access and

transactions Dual display for digital advertising Customized system BIOS default including custom

features

Applications (I)Applications (I)POS SystemPOS System

Page 11: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Why AXIOMTEK’s SBC856A1?Why AXIOMTEK’s SBC856A1?- Reliable and low power consumption

- Customized hardware platform

- High scalable system for future expansion

- Cost-effective

- Local support and good service

Applications (I)Applications (I)POS SystemPOS System

AXIOMTEK is going to help the customer to develop a higher level platform for new generation POS system. The platform required high performance CPU and system memory onboard, DualView support and cost-effective etc.

Page 12: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

CustomerCustomer

The customer is a system integrator located in Asia. Due to the technical confidential policy AXIOMTEK designed and supported the core engine simply, and the customer is responsible for system build-up locally.

Applications (II)Applications (II)POS SystemPOS System

Page 13: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

ChallengesChallengesDue to the special requirements of the POS system, we developed a custom board for customer. The board required particular form factor near LPX, high performance, cost-effective and embedded OS compatible.

Essential I/O includes six COM ports, two printer ports, DIO with powered, cash drawer, and LAN support. low power consumption, and industrial-grade single board computer.

Applications (II)Applications (II)POS SystemPOS System

Page 14: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

ApplicationsApplicationsThe POS systems are widely applied in supermarkets, retail stores, department stores, pharmacy and shopping mall etc.

SBC83651VEASBC83651VEASocket 370 SBCSocket 370 SBC

POS systemPOS system

Applications (II)Applications (II)POS SystemPOS System

CustomCustomEOSEOS

Page 15: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Why AXIOMTEK’s SBC83651VEA?Why AXIOMTEK’s SBC83651VEA?- Flexible custom design

- Cost-effective

- Custom Embedded OS compatible

- Local support and good service

AXIOMTEK is helping the customer to develop other higher level platforms for new generation POS system.

Applications (II)Applications (II)POS SystemPOS System

Page 16: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

CustomerCustomer

The customer provides Restaurant Point of Sale Systems which are designed for and installed in fine & family dining, take out, delivery, country clubs, hotels, bars, and nightclubs.

Applications (III)Applications (III)POS SystemsPOS Systems

Page 17: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

ChallengesChallengesDue to the limited space normally found in the application environment of Touch Pro’s customers, the SIZE became a key.

The unit will be exposed in an environment with significant dirt or oily pollution. It’s required to make the system enclosure FANLESS however can be well operated under 45C.

Applications (III)Applications (III)POS SystemsPOS Systems

Page 18: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Technological Technological ImplementationImplementation

EM1611S-AC43W Fanless with SBC84510VEE-300

Bartender POS System

Happy Campers Making Money With POS System

POS System for Hotel Registration

EM-1611S-AC43 with custom work of system fans and vents removed. The enclosure is requested to be in black color for POS like.

Applications (III)Applications (III)POS SystemsPOS Systems

Page 19: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Why AXIOMTEK’s EM-1611S?Why AXIOMTEK’s EM-1611S?- Compact size for space limit environment

- Flexible of custom work (A new project is with the same HW configuration however with Powder Coating on the enclosure)

- System integration services

Applications (III)Applications (III)POS SystemsPOS Systems

Page 20: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Customer BackgroundCustomer BackgroundThe customer is a local System Integrator (SI) serving the one of the world’s largest electrical engineering and electronics companies. Its customer founded more than 150 years ago and is active in the areas of Information and Communications, Automation and Control, Power, Transportation, Medical, and Lighting.

Applications (IV)Applications (IV)Interactive KIOSKInteractive KIOSK

Page 21: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

ChallengesChallengesThe application requires to have the kiosk terminal designed a reliable and powerful system with industrial quality. Our product should be an industrial-grade flat panel monitor as well as support high brightness TFT touchscreen LCD’s, panel mount, waterproof and dust-proof features and so on.

Applications (IV)Applications (IV)Interactive KIOSKInteractive KIOSK

Page 22: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

ApplicationApplicationThis customer built this as a interactive kiosk in the most famous Taipei Financial Center. The kiosk is an intelligent entrance control system for the building. Visitors have to apply a permission thru.

Check the company data

Connect the company for confirmation

Get the permission

Applications (IV)Applications (IV)Interactive KIOSKInteractive KIOSK

Page 23: POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

POS/KIOSKPOS/KIOSK Global Marketing Division

Configuration and Product FeaturesConfiguration and Product Features

I/O view

PANEL6152

• NEMA4/12 (IP65)-compliant panel mounting flat panel monitor

• 15” TFT high brightness LCD

• Touchscreen supported• PC-VGA input ports supporte

d• Aluminum front panel• Light duty

Applications (IV)Applications (IV)Interactive KIOSKInteractive KIOSK