Portfolio & purpose• Who are you?

• Self examination and self promotion

• Are you more than just your classes?

• Internships, freelance, student media, part-time jobs, volunteer

Resume Review

• What do you look like on paper?

• Goals / Values

• Skills

• Favorite jobs / Hated jobs

• Do you prefer people, ideas, things or data?

John SheridanAddress: 153 Rivervalley Drive, Columbia, SC 29201 | Phone: 803-968-6277 | Email: john.hunter.sheridan@gmail.com

Education

Experience

Skills

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ELIZABETH HOWELLART DIRECTION. DESIGN. PHOTOGRAPHY.

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All through the year, Ms. Howell used her talent as a

designer to elevate the work in our office; was a dedicated

employee willing to take charge; collaborated with

students and staff; displayed uncommon leadership for a

student; was able to solve problems on her own; and

was able to get things done with minimal supervision. At

every turn, Ms. Howell’s dedication, talent and work ethic surpassed

my expectations.

Scott LindenbergDirector of Student Media

Edgar SantanaCreative Director

Skills

ObjectiveTo further my experience, knowledge, and interaction of print production and new media.

Proficient in Adobe Illustrator, Photoshop, Indesign, Acrobat, Bridge, Distiller, Fetch, Mac/PC PlatformsWorking Knowledge of Adobe Aftereffects, Flash, Finalcut Pro, and Dreamweaver

Awards“Best Student Designer” nomination for CNBAM 2010 (College Newspaper Business & Advertising Managers, Inc.) Student Silver Addy-American Advertising Federation - Series - Blitz 2008South Carolina Press Association- Best Collegiate paper - The Daily Gamecock 2008Anderson University Art Scholarship 2006

EducationUniversity of South CarolinaMajor: Visual Communications/ Graphic DesignGraduation date: Spring 2011

Lexington Technology CenterAdvertising Design Two-year program 2006

interesting section.

designers, and sending the final paper to the printer for a readership of more than 30,000.

The Daily GamecockFall 2008 Design Director/Page Designer2008-Summer 2009

Work

client’s information clear and effectively in a fast pasted environment.

to production.

Creative ServicesSenior Designer2009-Present

layout design.

Garnet & Black MagazineFeatures Designer2009-Present

Elizabeth definitely stands out

as one of the finest

student leaders I’ve had the

opportunity to advise. She is

ambitious, disciplined and

organized. People enjoy

working with her and she has

earned a reputation as a

stellar designer,

student leader and

collaborator.

educationUniversity of South Carolina - December 2010Major: Visual Communications - 3.8 GPAMinor: Sport and Entertainment Management

honors & awardsHonor Roll: Fall 2006, Spring 2007, Fall 2007, Spring 2008, Fall 2008, Spring 2009, Fall 2009, Spring 2010.Presidents’ List (4.0 GPA): Spring 2007, Spring 2008.

technical skillsSoftware: Adobe Photoshop CS4, Adobe Illustra-tor CS4, Adobe InDesign CS4, Adobe Fireworks CS4, Dreamweaver CS4, Microsoft FrontPage, Microsoft O!ceOnline: WordPress, Twitter, Tumblr, Facebook, MySpace

work experienceWashington Wild Things (2007-08)WASHINGTON, PA - MERCHANDISE

Merchandise duties included stocking items, taking inventory, and processing internet orders for the minor league baseball team.

Columbia Inferno (2007-08)COLUMBIA, SC - GAME DAY INTERN

Assembled pre-game materials, such as programs, shirts, and giveaways. Worked at Customer Service, interacting with customers and getting to know the fan base and season ticket holders.

Penn Enforcers (2007-08)CANONSBURG, PA - WRITER / GRAPHIC DESIGNER

Wrote press releases and designed flyers, season passes, and other print materials in preparation for the hockey team’s season.

Kennywood Amusement Park (2004-06)WEST MIFFLIN, PA - RIDE OPERATOR

Operated rides in Kiddieland, ensuring safety of children and other guests. Scheduled breaks, provided customer service, and filled in for managers when needed.

freelance experiencePink Pony Bakery (2005 - present)WEB DESIGNER

Designed the website using WordPress while custom-izing CSS and images. Redesigned the company’s shop-ping cart and updated the products on the website. http://www.pinkponybakery.com

AM Radio (2007 - present)WEB DESIGNER

Initially designed the band’s website in 2007 and rede-signed it in 2010 using WordPress to integrate audio, video, and images from the band.http://www.amradioonline.net

Senior Estate Associates (2008)WEB DESIGNER

Designed the website and logo and installed a content management system for the client to update the site’s content.http://www.seniorestateassociates.net

Prize For Teachers (2010)WEB DESIGNER

Designed the website and logo for the Prize For Teach-ers competition. Setup a website where teachers can submit videos and have viewers rate each submission.http://www.transformingthefuture.com

writing experienceShorthanded Breakaway (2009 - 2010)WEBMASTER / WRITER

Owner and writer for the hockey blog Shorthanded Breakaway, writing about the latest hockey news and transactions.http://www.shorthandedbreakaway.com

extracurricularUSC Intramurals (2006-09)TEAM CAPTAIN - FLOOR HOCKEY

Sport & Entertainment Management Club (2006-08)VICE PRESIDENT

The Daily Gamecock (2007)COLUMNIST

Student Gamecock Television (2009)HOST, I LOVE THE INTERNET

ALEXCARROLL

alexcarroll@gmail.com (412) 443 - 6116 211 Main St. Apt. B35 Columbia, SC 29201

Portfolio & purpose• Design

• Advertising

• Illustration

• Interactive

• Photography

• Communication

• Writing: persuasive, editorial

• Campaigns: PR and Advertising

What they’re looking for

• Craft skills

• Facility with type

• Detail

• Concise presentation

• Positive attitude, intellect, humor, passion,

“Great concepts, excellent use of type”

“great imagery, cropped well. Strong composition,

understanding of white space”

“Demonstrate marketing and business sense by marketing yourself: Branding, pre-

mailer, leave-behind, diversity in work style, evidence of work ethic, attitude.”

“I saw a man die today.”

Creating a vision• Core value/abilities = What do I need to do to be in this

business, what skill sets are a must?

• Distinguishing values = What defines me?

• A photographer? What kind? Sports or Fashion

• Detail oriented, can sell yourself, original ideas, good manager, innovator, sense of color, great with type, etc...

• Personality = What am I like?

• Introvert, extrovert, friendly, sarcastic, shy, thoughtful, funny, flexible, quirky, confident ....

Unity, rhythm, Grids, showing work in photos

Caption writing

"Something to say? Idea-based dominant images are usually center to my designs. With this bulletin flyer for an English conversation course I taught in Germany, I wanted a striking close-up of the baby's mouth to catch passing student's attention." 

• Words frame images• Give back story, interpretation, what you were trying to achieve with strategy or visuals.• Donʼt restate the obvious• Proof them well

Creating a vision• The promise = What do I offer, what’s unique about me?

Create a statement of your promise.

• Photographer 1: “ I’m a photographer and I like to shoot photographs of people and I’d like to work with you.”

• Photograher 2: “ I’m a photographer who shoots emotionally honest portraits because I am able to connect with my subjects in a way that allows me to reveal insights into their personality.”

Putting yourself out there

Print: Books, mini-books, leave behinds

Online: website, blogs, hybrids

For BooksCover, Content, format and binding

Sequencing: beginning, middle, end. The first and last pages are most important.

Contrast: separate similar pieces, ie... strong color next to black and white.

Do thumbnails and slides

Work with a grid: columns, margins, placement of repeating elements

Create logical divisions between work: tabs, folios, paper change

Deal creatively with oversized work

Binding methodsSpiral - Least expensive, lays flat when open

Problem: Can look amateur if not handled well

Binding methodsAdhesive/glued – perfect bound

• Professional looking

• Won’t lay flat

• Watch gutters -spreads are problematic

Binding methods• Saddle-stiched

• Professional

• Hard to alter

• Watch gutters

Binding methods

• Post - Simple, easy to change, needs 1.5” margin on inside, posts can show or be hidden by a cover.

The online portfolio

• Designers - KISS, focus on the design/photo/video work

• Designer/Developers - portal to online work, plus design work, conform to standards

• Everyone: Home, link to work, resumé, contact info

• Opportunities: harness some of the interactive power of the medium

• Show off the work, simply, quickly

• Give contact info

• Show off your ability to do web design to your level of proficiency

• Promote your “brand” look and name

• connect with other portfolio elements - minibooks, leave behinds, resume and book

• get a domain name

For Web