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TRANE ACs AND LOCKS :: LAUNCH TEASERSBE SMART BE LAZY :: THE PEOPLE WHO ARE LAZY ARE SOME OF THE SMARTEST PEOPLE AROUND, BECAUSE THEY FIND AN EASY WAY TO DO A DIFFICULT JOB. THIS AC SALUTES ‘LAZY’ AND WITH ITS SMART TECHNOLOGY LETS YOU BE LAZY.

TRANE ACs AND LOCKS :: WEB BANNERS

NESTLE MANGO FLAVOURED YOGHURT

ORGAN DONATION CAMPAIGN

GODFATHER BEER :: CREATING A CULT/RELIGION FOR ALL BEER LOVERS

GODFATHER BEER :: RULES AND CODE OF CONDUCT

GODFATHER BEER :: CODE OF CONDUCT ADAPTED INTO POSTERS

MAGGI :: 2013, INDIA GOING THROUGH TOUGH TIMES- RAPES, MURDERS, CORRUPTION AT ITS PEAK. OUR CONFIDENCE AS A NATION SEEING A NEW LOW. MAGGI’S EXTRA MASALA VARIANT ‘MAGGI DUMDAAR’ TAKES A SPIN ON THE WORD ‘DUMDAAR’ AND TRIES TO PUT THE CONFIDENCE BACK IN PEOPLE’S HEARTS. CREATIVELY, AN AVERAGE CAMPAIGN THAT NEVER GOT OUT, BUT WE HAD OUR HEARTS BEHIND IT.

MARUTI WAS LAUNCHING ‘CIAZ’, THE FIRST SEDAN FROM MARUTI. THEY WANTED TO DEBUNK THE OFT QUOTED NOTION ABOUT THEM THAT THEY ARE ONLY GOOD AT MAKING SMALL CARS.

RADIO

SAVE THE COUGH

Idea:

VO:

There are many times in our life where a cough has saved us.

While Vick Pyrena Tea takes away the cough, this is a campaign

to really save the cough.

The spot is a male voice and the tone and manner will be like

he's talking about a dear friend who needs to be saved.

He says:

Your cough has always stood by you.

Like a true friend.

Remember when you confessed to your mother,

“mom…I'm g(cough)..ay”

Or when you said,

Dad, I'm (cough)regnant

Or when you were at the bar, and your boss called,

and you said:

Boss, I'm not (cough cough) well.

You have used the cough to divert attention.

To make a point.

To change the topic and to wriggle out of sticky situations.

Sometimes even a little throat clearing just does it.

Do not let it go extinct

Save it for posterity

How will your son ever say, “Dad, I (cough)lunked my exams”

Without ever having to turn pink

Stay away from the Vick Pyrena Tea

Give the cough a fair chance.

EVERYDAY CHAOS

SFX:

VO:

MVO:

A medley of following sounds:

A TV soap playing in living room,

Two middle aged ladies gossiping,

Washer man beating away at wet clothes,

Neighbourhood loudspeaker (religious song),

A car revving and blaring horn,

A dog barking

*Sounds continue minus the loudspeaker*

*Sounds continue minus the above mentioned*

*Sounds continue minus the above mentioned*

(The washer man sound was actually the domestic

violence sound)

If we take away the religious song being played

in the neighbourhood

If we take away the over-excited dog and the annoying car

And if we take away the gossip of the ladies and

the TV Soap melodrama,

We are left with a husband beating his wife.

Do not let domestic violence go unheard.

Call the Domestic Violence Helpline at 9999555544

HARMLESS WHISTLING

FVO:

VO:

You must have seen me in the papers, maybe on TV.

I was found near the railway tracks - face disfigured,

body in pieces.

It wasn’t an accident. It was a decision.

You would have done the same.

They were two men that night. While I cried for help,

the silence in the streets stared back at me.

That evening, these men were close on my heels.

Because earlier the same afternoon they had seen

a man try to grab me in a bustling street.

And early that day that man had seen someone

whistle at me.

Remember, that morning you whistled at a girl.

I'm the same girl.

Eve teasing can lead to disastrous consequences.

Stop Eve Teasing.

Issued in public interest.

PROMO & ACTIVATION

ADOPT A POTHOLE campaign was awarded a Silver Lion at Cannes in PR categoryFor Case Study and Credits, please check: http://www.welovead.com/en/works/details/a28wnlsAm

GOAFEST BRONZE

GOAFEST SILVER

LINK TO FILMS AND RADIOS

https://www.youtube.com/user/ravikanttagore/videos

THANK YOU

RAVI KANT TAGORE I 8800546760