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Portfolio of Services © Ubilibet, S.L. All rights reserved.

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Page 1: Portfolio of Services - Amazon S3...• cyber attacks by way of the massive sending of e mails • the sale of counterfeit goods In 2008, global sales of counterfeit goods on the internet

Portfolio of Services

© Ubilibet, S.L. All rights reserved.

Page 2: Portfolio of Services - Amazon S3...• cyber attacks by way of the massive sending of e mails • the sale of counterfeit goods In 2008, global sales of counterfeit goods on the internet

CONTENTSContents 1

Company profile 2

Domain names 3­8

DNS Services 9

SSL certificates 10­12

Monitoring of brands on the internet 13

Why Ubilibet? 14

Ubilibet Clients 15

Indexof

Contents

1

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When the founders of Ubilibet set up thecompany in 1999, they chose a Latin

word that means ‘anywhere’. By choosing thisterm they sought to reflect the ubiquitousnature of a medium like theinternet, with universal andunlimited scope and form.

It is precisely this globalnature of the internet, itsworldwide extent, and theanonymity behind which usersshield themselves, that havemade it a fertile environmentfor the commission ofoffences of all kinds, whichinclude those affectingindustrial and intellectualproperty rights belonging tocompanies and public authorities.

Ubilibet is a consultant on the informationsociety and it concentrates its efforts onprotecting and optimizing the internet presenceof public and private corporations by way ofthe registration, administration, andchallenging of domain names, the managementof digital certificates, compliance with theregulations governing data protection, the legalauditing of websites, the registration oftrademarks for goods and services, theregistration of rights at the IntellectualProperty Registry, positioning within searchengines, drawing up online naming andbranding strategies, or the detection oftrademark infringements on the internet such

as the sale of counterfeit goods or theunauthorized use of trademarks and logos.

Customer service is a strategic priority forUbilibet. We understand it to bethe fulfilment of the purpose ofthe company, with a long­termaim going beyond anyimmediate economic interests,contributing to the progressivegrowth of our client portfolio inthe long term. The increasingefficiency and profitability ofUbilibet, as well as its leadingposition in the business ofadministering domain portfolioscorresponding to well­knownbrands and Spanish publicauthorities, allow us to

successfully overcome these challenges.

Our commitment to our clients has led us tostrengthen the operational quality of ourbusiness areas and we have extended our rangeof goods and services, all with the aim ofensuring your satisfaction. Our workforce iswithout doubt our most important asset, giventhat the quality of the service offered to ourclients depends on them.

Amongst the most significant facts and figuresfrom our corporate history, we may highlighthaving registered over 20,000 domains, andincreasing our market share to reach 1,000clients, which makes us the number­oneinformation­society consultant in Spain in the

market for domain names and the protection oftrademarks and official names on the internet.

In the internet domain­names business, theUbilibet strategy concentrates on having awide client base with a desire to protect theirtrademarks and official names online, and forthis reason the majority of our clients arecompanies with well­known brands and majorpublic authorities.

Currently, Ubilibet has nearly 350 publicauthorities amongst its clients, which make uptwo thirds of the most important Spanishgovernmental bodies. Likewise, the 700 pluscompanies that have put their faith in Ubilibetcome from a wide variety of different fields,but they all share the quality of being amongstthe best companies in their sector.

For all of the above, and with full confidencethat we have taken the best decisions for thefuture of our company, we face up to theattainment of the new strategic goals we haveset ourselves for the future with renewedexcitement and vigour, focussed on improvingthe quality of our services and on diversifyinginto new lines of business related to theinformation society, to leadership in theadministration of domain portfolios for well­known brands and public bodies in Spain, andto expansion into the European and Latin­American markets.

Customer service isa strategic priority

for Ubilibet.

INTRODUCTIONCompany Profile

2

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Dom

ainN

ames

The importance of domain namesDomain names are one of the most valuable assetscompanies and institutions have. Domains establish thecorporate identity of companies and organizations on theinternet and are the gateway between the real and thevirtual worlds.

The internet is the first source of information for 16,000million people around the world. Without an adequateportfolio of domain names, companies cease to exist forthat potential audience.

Domains form a part of the public consciousness and arean essential element of successful organizations,irrespective of whether or not their main activity iscarried out on the internet or elsewhere. They are easierto remember than telephone numbers and more personalthan a postal address – domain names stimulateinteraction and communication with consumers and users.

The importance of brand names andofficial names on the internetBrand names give goods and services their own personality,just as official names give their own identity to the bodies andinstitutions that possess them.

Brand names are the basis of the sales and growth of thefuture, they offer emotional advantages which are far moredifficult to copy than any functional features. Brands alloworganizations to differentiate themselves from theircompetitors.

The protection of trademarks and names on the internet is ofprimary importance given that users access the offers forgoods and services through the brands themselves, by typingthe corresponding domain into the browser. By properlyprotecting their trademarks and names on the internet,companies and institutions can ensure their presence amongstthe largest group of consumers and users in the world.

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C yber­squattingis the

registration in bad faith of internetdomains that are identical orconfusingly similar to theregistered trademarks ofcompanies or the official names ofpublic authorities.

Companies with well­knownbrands and public authorities mustbe aware of the extent and actualimpact of cyber­squatting. Theillicit use of domain namesseriously diminishes theconfidence of consumers andusers in the brands and productsand in the services offered bypublic bodies on the internet.

Not only do cyber­squattersinfringe the industrial andintellectual property rights ofcompanies and bodies, but theyalso, on numerous occasions,damage users directly by way ofcriminal activities such as thefraudulent use of private data.

• the unwanted installation ofspyware

• the unlawful acquisition ofbank information and credit­carddetails

• cyber attacks by way of themassive sending of e­mails

• the sale of counterfeit goods

In 2008, global sales ofcounterfeit goods on the internettotalled 84,000 million dollars.

The economic impact of cyber­squatting is very serious.Occupation of domains costs over1,000 million euros each year tothe owners of global brands andpublic bodies from around theworld as a result of the loss ofconfidence of consumers andusers, the diversion of visitortraffic to illicit websites, and thecost of the investments made inthe fight against online fraud.

The unlawful occupation ofdomains leads to confusionamongst users, negativeexperiences amongst consumers,and ultimately, to real lost sales.Likewise, cyber­squatting requirescompanies and public authoritiesto invest much more money in thepromotion of their keywords onsearch engines as they have tocompete directly with theillegitimate owners of domainsthat are identical to their names.

The problem of

Cyber­squatting

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Domain strategy

Part of the domain­name policy should consist in:

• Pro­active administration of brands on the internet soas to prevent the loss of industrial property rights.

• Complete control over the trademarks and officialnames online so as to protect them as an essential assetof an organization.

An efficient strategy for protecting domain names shouldcover all areas of Namespace:

The Solution:UbilibetUbilibet is the leading consultant in the administration of domain­name portfolios for Spanish private

companies and public authorities. Ubilibet offers and integrated solution for the protection oftrademarks and official names on the internet.

The starting point for the efficient protection of trademarks and official names online is to have an effectiveregistration and renewal policy for domain names in order to ensure that the portfolio of names is undercontrol and is properly administered.

DomainStrategy

Localdomains

Main markets Regionaldomains

Defensivedomains

Campaigndomains

Main brands

Futuremarkets

NewgTLDs

5

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Dom

ainS

trategy

The strategic domain plan should consist ofguidelines that clearly set out the aims,

goals, registration policy, renewal plans, andworkflows.

A well­defined domain plan provides thefollowing benefits:

• It increases the value of the brands

• It reduces costs and risks

• It simplifies the control of the domainportfolio

• It allows the implementation of an optimumstrategy in order to take maximum advantageof opportunities

• It optimizes visibility on the internet

In order to define and execute a good strategicdomain plan, the following are necessary:

• Legal experience in order to protectindustrial and intellectual property rights

• Technological resources that will allow us toactivate the domains and put them to use

• Online marketing tools that give usincreased visibility on the internet

The preparation, standardization, and properadministration of domain names at an

organization requires improving thecompetence and the quality of the servicesoffered via the internet. Delegating theseconsultancy and management tasks to onesingle specialist external provider such asUBILIBET is shown to be the most suitablesolution in terms of efficiency and security.

Domainplan

Centralizedadministration

Unified registration andrenewal policy

Unified management ofDNS servers

Nameorganization andbrands

Permanentdomains

Temporarydomains

Defensivedomains

gTLDs

Localdomains

Regionaldomains

Future markets

Newdomains

companyname.comproductbrand.com

Generic namesSlogans

Advertising campaignsPromotional activities

Typosquattingwww

.com, .net, .org

.info, .biz, .mobi, .tel

.fr, .co.uk, .dk, .de, etc.

.eu

.asia

.cn China

.in India

.eco, .bcn, .nyc

.microsoft, .canon

6

What is a

Strategic Domain Plan?

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Online identity theft

Sale of counterfeit goods Improper use of logos

Phishing Pay per click

Chaos in the domainportfolio

Wha

tar

eth

eri

sks

ofno

tco

ntro

llin

gth

edo

mai

npo

rtfo

lio?

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Implementation of a

Centralized domain strategy

Starting work

Choose one single domain services provider

• That offers legal and technological advice

• That has proven financial solvency

• That registers all gTLDs

• That registers all 243 country domains

• That provides a 24/7 service

• That has an advanced DNSserviceSeleccionar un único proveedor deservicios de dominios

Organization

Defining thestrategic plan

• Appointing the persons in charge of thedomains

• Preparing an audit of those domains that areregistered, occupied, and vacant

• Establishing which available domains shouldbe registered, which occupied domains shouldbe challenged, and which obsolete domainsshould be abandoned

• Defining the data in order to standardize theportfolio

• Transfer of domains to Ubilibet

• Cancellation of obsolete domains

• Standardization of data

• Registration of available domains

• Challenging usurped domains

• Activation of domains

• Control of renewals

• Periodical monitoring of the portfolio

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Service for the

configuration and renewal of the DNS

UBILIBET offers its clients activation andconfiguration services for domain­name servers (DNS)so that the domains it manages may be resolvedcorrectly and securely.

60­second TTL• 60­second refresh time

• Any modification is visible worldwide in one minute

Maximum­security servers• Managed exclusively by Ubilibet qualified staff incompliance with express instructions from our clients.

SPF Registers• Useful tool for combating phishing and spam.

• The SPF service allows e­mail servers to identify andreject spam and phishing e­mails containing falseaddresses in the sender information.

Independence as against InternetService Providers (ISP)

• A change of ISP can be a real headache as the DNSservers for all domains have to be changed, with thecorresponding refresh delay in different zones (between24 and 48 hours).

• In contrast, modification on our servers of IP­addressnames for a web service or e­mail will be visible aroundthe world in a matter of minutes.

Testing prior to any modification• Ubilibet’s technicians will test that everything isfunctioning correctly before executing any modificationinvolving either a change of DNS or a new registrationin the zone of a domain.

Extranet DNS• Ubilibet has an external access by way of a secure andintuitive interface where any clients who so desire cangain access in order to modify the configuration of ourDNS for those domain names in their portfolio.

9

DN

SS

erve

rs

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Service for the admistration ofSSL Certificates

Ubilibet oversees applications for,administration, and successive renewals

of digital certificates on behalf of its clients asagainst the assignment authorities around theworld. Ubilibet administers the widest range ofstandards SSL certificates, and also managesSSL with advanced encryption technologiessuch as SGC or the new extended validationstandard for top­level authentication andidentification.

Authentication standardsGiven the proliferation of fraudulent websites,SSL certificates have the main aim ofguarantying users that they are performing atransaction with the website that they actuallywanted to access and not that of a third partyacting in bad faith. SSL certificates allowsecure communications and electroniccommerce on websites, intranets, andextranets, reducing the risk of fraud andidentity theft.

An SSL certificate offered by trustworthy thirdparties authenticates the identity of a websiteon the basis of a validation process carried outby the certification authority. However, thereare various levels of validation behind SSLcertificates depending on the certificate andthe certification authority.

The level of identity authentication providedby a certification authority is a significantdifferentiating factor between SSL certificates.The enormous growth of phishing scams and

other fraudulentwebsites designed tosteal information fromcustomers has led toever­more importancebeing given to therobustness of theauthentication of SSLcertificates and theauthenticationprocesses used by thevarious certificationauthorities.

Most certificationauthorities requireapplicants for an SSLcertificate to prove theauthenticity of the organization and of theinternet domain name.

Authentication of the organizationAuthentication of the organization, also knownas authentication of corporate identity, consistsin proving the existence of the organization byway of official documents issued by thecorresponding public authority. Ubilibetchecks the various private or governmentaldatabases to which we have access in order toverify the existence of the applicant. In certaincircumstances it is necessary to supply furtherdocuments such as:

• Deed of incorporation

• Commercial licence

• Creation certificate

• Registration of commercial name

• Documents of the mercantile company

• Supplier, distributor, or purveyorlicence

• Etc.

Authentication of the domainIn addition to verification of thecorporate identity, each application fora certificate must pass a domain­nameverification. The organization applyingfor the SSL certificate must possess its

own domain name or provide proof that itholds legitimate rights over that domain.Likewise, it is necessary to prove that thecontact person at the applicant entity performshis/her employment position at the saidorganization. Other less important, butnonetheless essential information must also beverified in order to obtain the certificate suchas the verification of contact e­mail addressesand compliance with the policy on e­mail aliasof each certification authority. Ubilibetundertakes all of these tasks on behalf of itsclients.

Bank phishing example

Digitalcertificates

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SGC certificates

SGC certificates offer the most powerfulencryption. They automatically increase

protection to the minimum encryption of 128bits recommended by the sector, even wherevisitors to the website are using certain oldbrowsers or operating systems that have aweak defined default encryption level (40 or56 bits).

SGC certificates are the most suitable kind forwebsites where the priority is to protect thetransfer of information between users and theorganization that owns the website, forexample, financial or personal data andelectronic commerce. These are websiteswhere the most powerful encryption possiblemust be guarantied for each visitor, offeringservices to various categories of customers,and their technological infrastructure mayvary according to whether they are accessedfrom public terminals, private computers, orcommercial settings.

Certificates with extended validation

When users visit a website protected byan SSL certificate with extended

validation, the address bar on the browserturns green and shows the name of theorganization included on the certificate as wellas the security issuer thereof. The browser andthe security distributor control the screen,preventing attacks from phishers or forgers.Ubilibet manages SSL certificates withextended validation for its clients, overseeingthe entire process of application, audit, andvalidation before the certification authority.

Code signing certificates

These are highly recommended for anyeditor who wishes to distribute code or

content via the internet or business extranetsand wants to guaranty the integrity andauthorship of the said code.

Code signing certificates minimize the risksinherent to downloading software andapplications by offering a digital signaturethat:

• Confirms that the software originates fromthe editor who signs it.

• Verifies that the software has not beenaltered or damaged and that it can be safelyinstalled and run.

Therefore, code signing certificates ensurethat the active content or code of a websitecannot be modified in a malicious way,allowing the internet to be used as a secureand viable platform for the distribution ofcontent.

Types ofSSL certificates

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The management of digital certificates throughUBILIBET offers numerous advantages:

• Our specialized staff.

• Personalized and immediate customer care.

• Up to date and regular information on innovationsin the field of SSL certificates.

• Greater independence as against certificationcompanies given that we manage the certificates forall of them.

• Secure renewals by way of direct contact with theclient.

• Simple payments, with no deadlines or rigid timeperiods, fully in accordance with the paymentprocedures of our clients.

Take the right decision and choose Ubilibet, weknow what our clients’ needs are and werecommend those certificates that are best suited totheir structure.

SSL CertificatesValue added by Ubilibet

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The Ubilibet monitoring service consists inscanning for and detecting the illicit use

of a brand on the internet. Ubilibet usesmonitoring technology that assesses internetcontent and detects the commonest forms ofbrand abuse on the internet.

Trademark infringementsUbilibet’s experts in industrial property on theinternet analyse the results obtained and drawup a report setting out cases of illicit use:

• Websites that infringe trademark rights.

• URLs selling counterfeit goods.

• Websites with libellous content against thecompany, its products or employees.

• Websites that seek to impersonate theidentity of the company.

• Malicious reroutingof traffic towardsthird­partywebsites.

• Abusiveregistration ofdomains.

Advanced

monitoring technologyThe Ubilibet search tool trawls and indexesboth the use of name trademarks and the useof product images, and specifically itexamines:

• Visible website text.

• Invisible website text (including htmlheadings and metatags).

• Images and other visual content.

• E­mail addresses.

• Discussion forums and other pages wheremessages and opinions may be posted.

• Global domain names (both genericdomains and country­code extensions).

Monitoring reportThe report is drawn up by a team of highly­qualified experts with legal training and wideexperience in the field of industrial andintellectual property law on the internet, and itlists, filters, and catalogues any harmfulcontent found on the internet.

The Ubilibet team of experts works in closeco­operation with the person responsible forthe company’s material in order to define the

information that is most useful to thecompany.

Following up the ReportAny possible infringements identified by themonitoring system may be subject to legalaction with the aim of stopping the illicitactivity on the internet and the removal of theonline perpetrator.

Tasks are carried out on a case­by­case basisand Ubilibet issues a request by way ofelectronic means to the parties involved(perpetrator, internet service provider, onlineshop, etc.) for the illicit content to beremoved.

Service forMonitoring brands on the Internet

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Because we are Certified Registrars

• We are members of the EuropeanUnion COC

• We participate actively in thecommittees of the Ministry of Industry

• We register ccTLD domains for everycountry in the world

Because of the specialization of ourstaff

• We offer an immediate tailoredresponse

• We provide exhaustive information onall innovations

• We send out regular newsletters

Because of our excellence in theadministration of domains

• Domains are renewed by way of directcontact with the client

• The renewal of services at Ubilibet itautomatic by default

• We adapt to the payment procedures ofeach of our clients

Because all tasks involved in thetransfer of domain portfolios are

carried out by Ubilibet

• We view the transfer as an opportunityto capture domains

• The transfer process has no economiccost for our clients

• We have all the tools necessary to takecare of disputed transfers

Because we ensure the registrationof any new domains approved bythe ICANN

• We research the preferential rights ofour clients at the relevant bodies

• We arrange all stages of applicationsfor domains before the AssignmentAuthority

• We assume the filing all requireddocuments with the Official Registry

Because we have a legaldepartment

• We have participated in more actionsto challenge domains than any otherfirm in Spain

• We take care of the sale and purchaseof domains in settlement proceedings

• We draw up Audit Reports forDomains

Because we are specialists in themanagement of SSL certificates

• We deal with applications for digitalcertificates before the variousCertification Authorities

• We offer support for theimplementation of SSLs on our clients’systems

• We arrange the renewals of certificatesunder strict security and efficiencycriteria

Because we offer other consultancyservices within the InformationSociety

• Legal auditing of websites

• Compliance with accessibilityregulations

• Personal Data Protection

Why

Ubilibet?

14

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Portfolio of

Clients

15